Trash cart superheroes | Mundano

60,143 views ・ 2014-12-19

TED


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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Ivan Stamenković
00:13
Our world has many superheroes.
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Naš svijet ima puno superheroja.
00:16
But they have the worst of all superpowers: invisibility.
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Ali ima i najgoru od svih supermoći: nevidljivost.
00:22
For example, the catadores,
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Na primjer, "catadores", skupljači,
00:24
workers who collect recyclable materials for a living.
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radnici koji sakupljaju reciklažne materijale kako bi preživjeli.
00:28
Catadores emerged from social inequality, unemployment,
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Skupljači su nastali zbog društvene nejednakosti, nezaposlenosti
00:33
and the abundance of solid waste
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i velike količine čvrstog otpada
00:36
from the deficiency of the waste collection system.
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kao posljedice nedostataka sustava za sakupljanja otpada.
00:40
Catadores provide a heavy, honest and essential work
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Skupljači osiguravaju težak, pošten i bitan posao
00:46
that benefits the entire population. But they are not acknowledged for it.
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koji koristi svom stanovništvu. Ali im nitko za to ne odaje priznanje.
00:51
Here in Brazil, they collect 90 percent of all the waste that's actually recycled.
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Ovdje u Barzilu, oni sakupljaju 90 posto svog otpada koji se reciklira.
00:59
Most of the catadores work independently,
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Većina skupljača radi neovisno,
01:02
picking waste from the streets and selling to junk yards at very low prices.
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sakupljajući otpad s ulica i prodaju ga reciklažnim dvorištima jako jeftino.
01:07
They may collect over 300 kilos
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Oni mogu skupiti preko 300 kilograma
01:10
in their bags, shopping carts, bicycles and carroças.
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u svojim torbama, kolicima iz trgovine, biciklima i kolicima.
01:16
Carroças are carts built from wood or metal
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"Carroças" su kolica koja su napravljena od drveta i metala
01:19
and found in several streets in Brazil,
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te se mogu pronaći na ulicama Brazila,
01:22
much like graffiti and street art.
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poput grafita i ulične umjetnosti.
01:24
And this is how I first met these marginalized superheroes.
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A ovako sam se prvi puta susreo s ovim marginaliziranim superherojima.
01:29
I am a graffiti artist and activist
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Ja sam grafiti umjetnik i aktivist
01:32
and my art is social, environmental and political in nature.
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a moja umjetnost je po prirodi socijalna, ekološka i politička.
01:38
In 2007, I took my work beyond walls and onto the carroças,
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2007. sam svoje radove skinuo sa zidova i stavio ih na "carroças",
01:43
as a new urban support for my message.
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kao novu urbanu podršku za moju poruku.
01:46
But at this time, giving voice to the catadores.
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Ali tog puta, dajući glas skupljačima.
01:50
By adding art and humor to the cause, it became more appealing,
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Dodajući umjetnost i humor svrsi, postalo je privlačnije.
01:55
which helped call attention to the catadores
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što je pomoglo privući pažnju na skupljače
01:58
and improve their self-esteem.
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i osnažilo njihovo samopouzdanje.
01:59
And also, they are famous now on the streets, on mass media and social.
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Također, sada su i oni poznati na ulicama, u masovnim i društvenim medijima.
02:05
So, the thing is,
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Stvar je u ovome,
02:07
I plunged into this universe and have not stopped working since.
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ušao sam se u taj univerzum i od tada nisam prestao s radom.
02:11
I have painted over 200 carroças in many cities
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Oslikao sam preko 200 "carroças" u mnogim gradovima
02:15
and have been invited to do exhibitions and trips worldwide.
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te sam pozvan na izložbe i putovanja širom svijeta.
02:19
And then I realized that catadores, in their invisibility,
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I onda sam shvatio kako skupljači, u svojoj nenametljivosti
02:23
are not exclusive to Brazil.
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nisu ekskluzivni za Brazil.
02:25
I met them in Argentina, Chile,
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Susreo sam ih u Argentini, Čileu,
02:30
Bolivia, South Africa, Turkey
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Boliviji, Južnoj Africi, Turskoj
02:35
and even in developed countries such as the United States and Japan.
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pa čak i u razvijenim zemljama poput SAD-a i Japana.
02:40
And this was when I realized that I needed to have more people join the cause
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I onda sam shvatio kako trebam više ljudi koji će se priključiti svrsi
02:44
because it's a big challenge.
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jer je to veliki izazov.
02:46
And then, I created a collaborative movement called Pimp My Carroça --
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I onda, sam kreirao kolaborativni pokret nazvan "Sredi moja kolica" --
02:52
(Laughter) -- which is a large crowdfunded event.
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(Smijeh) -- što je veliko događanje financirano od strane sudionika.
02:56
Thank you.
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Hvala vam.
02:57
(Applause).
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(Pljesak)
03:00
So Pimp My Carroça is a large crowdfunded event
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Dakle "Sredi moja kolica" je veliko crowdfunding događanje
03:04
to help catadores and their carroças.
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koje pomaže skupljačima i njihovim kolicima.
03:07
Catadores are assisted by well-being professionals and healthcare,
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Skupljačima pomažu profesionalci za njegu i medicinu,
03:11
like physicians, dentists, podiatrists, hair stylists, massage therapists
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poput liječnika, stomatologa, pedijatara, frizera, masera
03:18
and much more.
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i mnogih drugih.
03:19
But also, they also receive safety shirts, gloves, raincoats and eyeglasses
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Također oni dobijaju sigurnosne majice, rukavice, kabanice i naočale
03:24
to see in high-definition the city,
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kako bi grad vidjeli kristalno jasno,
03:26
while their carroças are renovated by our incredible volunteers.
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dok njihove "carroças" renoviraju naši nevjerojatni volonteri.
03:31
And then they receive safety items, too:
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Onda dobiju i sigurnosnu opremu:
03:34
reflective tapes, horns and mirrors.
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reflektirajuće trake, trube i ogledala.
03:36
Then, finally, painted by a street artist
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Onda konačno dolazi oslikavanje uličnog umjetnika
03:39
and become part of part of this huge, amazing mobile art exhibition.
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i oni postaju dijelom ove velike, pokretne, nevjerojatne umjetničke izložbe.
03:44
Pimp My Carroça took to the streets of São Paulo, Rio de Janeiro and Curitiba.
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"Sredi moja kolica" se događao na ulicama São Paula, Rio de Janeira i Curitibe.
03:50
But to meet the demand in other cities, including outside of Brazil,
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Ali kako bismo zadovoljili potrebe drugih gradova, uključujući i one izvan Brazila,
03:54
we have created Pimpx, which is inspired by TEDx,
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stvorili smo 'Sredix', koji je inspiriran TEDx-om,
i to je pojednostavljena verzija, u stilu 'uradi sam'
04:00
and it's a simplified, do-it-yourself, crowdfunded edition of Pimp My Carroça.
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crowdfunded edicija "Sredi moja kolica".
04:06
So now everybody can join.
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Tako da se svi mogu pridružiti.
04:09
In two years, over 170 catadores, 800 volunteers and 200 street artists
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U dvije godine, preko 170 skupljača, 800 volontera i 200 uličnih umjetnika
04:17
and more than 1,000 donors
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te preko 1.000 donatora
04:19
have been involved in the Pimp My Carroça movement,
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je bilo uključeno u "Sredi moja kolica" pokret,
04:22
whose actions have even been used in teaching recycling at a local school.
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čije akcije su korištene u lokalnim školama kako bi se podučavalo recikliranje.
04:28
So catadores are leaving invisibility behind
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Skupljači ostavljaju nevidljivost iza sebe
04:32
and becoming increasingly respected and valued.
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i bivaju sve više cijenjeni i vrednovani.
04:35
Because of their pimped carroças, they are able to fight back to prejudice,
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Zbog svojih sređenih kolica, mogu se boriti protiv predrasuda,
04:40
increase their income and their interaction with society.
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povećati svoju zaradu i svoj kontakt s društvom.
04:44
So now, I'd like to challenge you to start looking at and acknowledging
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Sada bih želio izazvati vas da počnete gledati i uvažavati
04:49
the catadores and other invisible superheroes from your city.
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skupljače i druge nevidljive superheroje iz vašeg grada.
04:53
Try to see the world as one, without boundaries or frontiers.
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Pokušajte svijet vidjeti kao jedinstven, bez granica.
04:58
Believe it or not,
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Vjerovali ili ne,
04:59
there are over 20 million catadores worldwide.
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u svijetu ima preko 20 milijuna skupljača.
05:05
So next time you see one,
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Kada slijedeći put vidite jednog od njih,
05:08
recognize them as a vital part of our society.
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prepoznajte ga kao ključan dio našeg društva.
05:13
Muito obrigado, thank you.
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Muito orbigado, hvala vam.
05:15
(Applause).
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(Pljesak)

Original video on YouTube.com
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