Ludwick Marishane: A bath without water

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Andrea Jovanovic Lektor: Tatjana Jevdjic

So I grew up in Limpopo, on the border of Limpopo

Dakle odrastao sam u Limpopou, na granici Limpopoa

and Mpumalanga, a little town called Motetema.

i Mpumalange, u gradiću koji se zove Motetema.

Water and electricity supply are as unpredictable

Snabdevanje vodom i strujom je nepredvidivo

as the weather, and growing up in these tough situations,

kao vreme i odrastajući u ovim teškim okolnostima,

at the age of 17, I was relaxing with a couple of friends

u svojoj 17. odmarao sam se sa nekoliko svojih prijatelja

of mine in winter, and we were sunbathing.

zimi i sunčali smo se.

The Limpopo sun gets really hot in winter.

Sunce u Limpopou zimi stvarno jako greje.

So as we were sunbathing, my best friend next to me says,

Kako smo se sunčali, moj najbolji prijatelj pored mene reče:

"Man, why doesn't somebody invent something that you can

"Čoveče, zašto neko ne izmisli nešto što možeš samo da staviš

just put on your skin and then you don't have to bathe?"

na svoju kožu i onda ne moraš da se kupaš?"

And I sat, and I was like, "Man, I would buy that, eh?"

Seo sam i rekao: "Čoveče, ja bih to kupio, a?"

So I went home, and I did a little research,

Otišao sam kući i malo istraživao

and I found some very shocking statistics.

i pronašao neke šokantne statistike.

Over 2.5 billion people in the world today

Više od 2,5 milijarde ljudi na svetu danas

do not have proper access to water and sanitation.

nema odgovarajući pristup vodi i higijeni.

Four hundred and fifty million of them are in Africa,

Od toga je četiri stotine i pedeset miliona u Africi

and five million of them are in South Africa.

i pet miliona u Južnoj Africi.

Various diseases thrive in this environment,

Razne bolesti bujaju u ovom okruženju,

the most drastic of which is called trachoma.

najstrašnija od njih se zove trahoma.

Trachoma is an infection of the eye due to dirt

Trahoma je infekcija oka koja nastaje usled prljavštine

getting into your eye. Multiple infections of trachoma

koja dospeva u vaše oko. Višestruke infekcije trahome

can leave you permanently blind.

mogu vas trajno oslepiti.

The disease leaves eight million people permanently blind

Bolest ostavlja 8 miliona ljudi trajno slepim

each and every year. The shocking part about it

svake godine. Šokanto u vezi sa ovim je

is that to avoid being infected with trachoma,

da bi izbegli infekciju trahomom,

all you have to do is wash your face:

sve što morate da uradite je da perete svoje lice:

no medicine, no pills, no injections.

nema lekova, nema tableta, nema injekcija.

So after seeing these shocking statistics, I thought to myself,

Videvši ove šokantne statistike, pomislio sam:

"Okay, even if I'm not just doing it for myself

"Dobro, čak iako ne radim to samo zbog sebe

and the fact that I don't want to bathe, I at least need

i činjenice da ne želim da se kupam, barem treba

to do it to try to save the world." (Laughter)

da pokušam da spasim svet." (Smeh)

So with my trusty little steed, my Nokia 6234 cell phone --

I tako sam sa svojim vernim konjem, moj mobilni Nokia 6234 -

I didn't have a laptop, I didn't have Internet much,

nisam imao laptop, nisam imao internet,

except for the 20-rand-an-hour Internet cafe —

izuzev interneta u kafiću za 20 randa za sat -

I did research on Wikipedia, on Google, about lotions,

istraživao sam na Vikipediji, Guglu, o losionima,

creams, the compositions, the melting points, the toxicities --

kremama, sastavima, tačkama topljenja, toksičnostima -

I did high school science --

sproveo sam srednjoškolsko istraživanje -

and I wrote down a little formula on a piece of paper,

i napisao sam malu formulu na parčetu papira.

and it looked like the KFC special spice, you know?

Izgledala je kao specijalni začin KFC-a, znate?

So I was like, okay, so we've got the formula ready.

I imali smo gotovu formulu.

Now we need to get this thing into practice.

Trebalo je pretočiti ovu stvar u praksu.

Fast forward four years later, after having written

Četiri godine kasnije, nakon napisanog

a 40-page business plan on the cell phone,

biznis plana na 40 strana na mobilnom telefonu,

having written my patent on the cell phone,

napisanim patentom na mobilnom telefonu,

I'm the youngest patent-holder in the country,

ja sam najmlađi u državi koji ima svoj patent,

and — ("No more bathing!") —

i - ("Nema više kupanja!") -

I can't say any more than that. (Laughter)

ne mogu vam reći više od toga. (Smeh)

I had invented DryBath, the world's first

Izumeo sam Suvu kupku, prvi losion na svetu

bath-substituting lotion.

koji zamenjuje kupanje.

You literally put it on your skin, and you don't have to bathe.

Bukvalno stavite to na vašu kožu i ne morate da se kupate.

(Laughter)

(Smeh)

So after having tried to make it work in high school

Nakon što sam pokušao da ga napravim u srednjoj školi

with the limited resources I had, I went to university,

sa ograničenim resursima koje sam imao, otišao sam na univerzitet,

met a few people, got it into practice,

upoznao nekoliko ljudi, pretočio u praksu

and we have a fully functioning product that's ready

i imamo potpuno funkcionalan proizvod, spreman

to go to the market. It's actually available on the market.

da izađe na tržište. Zapravo je dostupan na tržištu.

So we learned a few lessons in commercializing

Naučili smo nekoliko lekcija iz komercijalizacije

and making DryBath available.

i kako Suvu kupku učiniti dostupnom.

One of the things we learned was that poor communities

Jedna od stvari koju smo naučili je da siromašne zajednice

don't buy products in bulk.

ne kupuju proizvode u velikoj količini.

They buy products on demand. A person in Alex

Oni kupuju proizvode po potrebi. Osoba u Aleksu

doesn't buy a box of cigarettes. They buy one cigarette

ne kupuje kutiju cigara. Ona kupuje jednu cigaretu

each day, even though it's more expensive.

svaki dan, čak iako je mnogo skuplje.

So we packaged DryBath in these innovative little sachets.

Upakovali smo Suvu kupku u ove inovativne male kesice.

You just snap them in half, and you squeeze it out.

Samo je prelomite na pola i istisnete.

And the cool part is, one sachet substitutes one bath

Kul strana je, da jedna kesica zamenjuje jedno kupanje

for five rand.

za pet randa.

After creating that model, we also learned a lot

Nakon kreiranja tog modela, takođe smo naučili mnogo

in terms of implementing the product.

po pitanjima implementiranja proizvoda.

We realized that even rich kids from the suburbs

Shvatili smo da čak i bogata deca iz predgrađa

really want DryBath. (Laughter)

zaista žele Suvu kupku. (Smeh)

At least once a week.

Barem jednom nedeljno.

Anyway, we realized that we could save 80 million liters

U svakom slučaju, shvatili smo da možemo uštedeti 80 miliona litara

of water on average each time they skipped a bath,

vode prosečno svaki put kad bi oni preskočili kupanje

and also we would save two hours a day for kids

i možemo uštedeti dva sata dnevno deci

who are in rural areas, two hours more for school,

koja žive u ruralnim područjima, dva sata više za školu,

two hours more for homework,

dva sata više za domaći zadatak,

two hours more to just be a kid.

dva sata više da jednostavno budu deca.

After seeing that global impact, we narrowed it down

Uvidevši taj globalni uticaj, suzili smo ga

to our key value proposition,

na ključnu vrednost našeg posla,

which was cleanliness and convenience.

a to je čistoća i praktičnost.

DryBath is a rich man's convenience

Suva kupka je pogodna bogatim ljudima

and a poor man's lifesaver.

i spasilac života siromašnima.

Having put the product into practice, we are actually now

Primenivši proizvod u praksi, sad smo zapravo

on the verge of selling the product

na rubu prodavanja proizvoda

onto a multinational to take it to the retail market,

na multinacionalnom nivou i stavljanja u maloprodaju.

and one question I have for the audience today is,

Moje današnje pitanje za publiku je,

on the gravel roads of Limpopo,

na šljunkovitim putevima Limpopoa,

with an allowance of 50 rand a week,

sa prihodom od 50 randa nedeljno,

I came up with a way for the world not to bathe.

izmislio sam način da se svet ne kupa.

What's stopping you? (Applause)

Šta vas sprečava? (Aplauz)

I'm not done yet. I'm not done yet.

Nisam još završio. Nisam još završio.

And another key thing that I learned a lot

Još jedna ključna stvar koju sam dobro naučio

throughout this whole process,

kroz ceo ovaj proces,

last year Google named me as one of the brightest young minds in the world.

prošle godine Gugl me je svrstao među najblistavije mlade umove na svetu.

I'm also currently the best student entrepreneur

Trenutno sam i najbolji student preduzetnik

in the world, the first African to get that accolade,

na svetu, prvi Afrikanac koji je dobio to priznanje

and one thing that really puzzles me is, I did all of this

i stvar koja me zaista intrigira je, sve ovo sam uradio

just because I didn't want to bathe. Thank you.

jer nisam hteo da se kupam. Hvala vam.

(Applause.)

(Aplauz)