Ludwick Marishane: A bath without water

222,613 views ・ 2012-12-04

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00:00
Translator: Joseph Geni Reviewer: Morton Bast
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Translator: andry ravololonjatovo Reviewer: Rijaniaina Randrianomanana
00:15
So I grew up in Limpopo, on the border of Limpopo
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Tao Limpopo no nahalehibe ahy, sisin-tany manasaraka an'i Limpopo
00:18
and Mpumalanga, a little town called Motetema.
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sy Mpumalanga, tanàna kely iray antsoina hoe Motetema.
00:21
Water and electricity supply are as unpredictable
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Tsy dia azo antoka izay ihany ny famatsian-drano sy jiro,
00:23
as the weather, and growing up in these tough situations,
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toy ny toetrandro tsy mena-mivadika, ary ny niaina tao anatin'izany toe-javatra sarotra izany,
00:28
at the age of 17, I was relaxing with a couple of friends
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teo amin'ny faha-17 taona, niara-nanala azy tamina namana maromaro aho,
00:31
of mine in winter, and we were sunbathing.
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ririnina ny andro tamin'izay, nitaninandro izahay.
00:34
The Limpopo sun gets really hot in winter.
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Mahamay be ny masoandro any Limpopo rehefa ririnina.
00:37
So as we were sunbathing, my best friend next to me says,
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Teo am-pitanihana andro dia niteny tamiko ilay namako teo akaikiko.
00:40
"Man, why doesn't somebody invent something that you can
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"O lety e, tokony mba misy olona mamorona zavatra
00:43
just put on your skin and then you don't have to bathe?"
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ahosotra amin'ny hoditra l'ty dia tsy mila mandro intsony a!"
00:47
And I sat, and I was like, "Man, I would buy that, eh?"
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Nipetraka aho ary namaly hoe: "tonga dia vidiako be raha misy an'izany!"
00:51
So I went home, and I did a little research,
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Nody aho rehefa avy eo, ary nanao fikarohana kely,
00:54
and I found some very shocking statistics.
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ary nahita ireto antontan'isa nanaitra ireto.
00:58
Over 2.5 billion people in the world today
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Ankehitriny dia maherin'ny 2,5 lavitrisa ny olona eto an-tany
01:01
do not have proper access to water and sanitation.
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no tsy manana rano madio sy fidiovana manara-penitra.
01:04
Four hundred and fifty million of them are in Africa,
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450 tapitrisa amin'ireo no any Afrika,
01:06
and five million of them are in South Africa.
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ary 5 tapitrisa amin'izany ao Afrika Atsimo.
01:09
Various diseases thrive in this environment,
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Betsaka ireo aretina miroborobo ao anatin'ny tontolo toa izany,
01:11
the most drastic of which is called trachoma.
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ny tena mampivarahontsana amin'ireo dia ny "trachome".
01:15
Trachoma is an infection of the eye due to dirt
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Aretin'ny maso vokatry ny loto
01:17
getting into your eye. Multiple infections of trachoma
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mankany amin'ny maso izy io. Mety miteraka
01:21
can leave you permanently blind.
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fahajambana tanteraka ny Trachome raha mihombo be loatra.
01:23
The disease leaves eight million people permanently blind
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8 tapitrisa ny olona efa jamban'ny trachome
01:27
each and every year. The shocking part about it
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isan-taona. Ny tena mampivarahontsana amin'ilay izy
01:30
is that to avoid being infected with trachoma,
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dia zavatra tsotra kely toy ny
01:33
all you have to do is wash your face:
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fanasàna tarehy no hany fisorohana ny "trachome":
01:34
no medicine, no pills, no injections.
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tsy mila fanafody na tsindrona.
01:37
So after seeing these shocking statistics, I thought to myself,
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Rehefa nahita ireo antontan'isa ireo aho, dia nieritreritra,
01:40
"Okay, even if I'm not just doing it for myself
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"Na dia hoe tsy ho ahy aza,
01:42
and the fact that I don't want to bathe, I at least need
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sy ny hoe izaho tsy tia mandro, farafaharatsiny mba tokony hanao zavatra aho
01:45
to do it to try to save the world." (Laughter)
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hanavotana an'izao tontolo izao." (Hehy)
01:48
So with my trusty little steed, my Nokia 6234 cell phone --
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Nampiasaiko ny Nokia 6234-ko--
01:53
I didn't have a laptop, I didn't have Internet much,
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Tsy nanana solosaina portable aho, tsy dia mbola afaka nigalabona tamin'ny aterineto ihany koa,
01:56
except for the 20-rand-an-hour Internet cafe —
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ankoatran'ilay cybercafé andoavana 20 rand isan'ora eo an-tanàna--
01:59
I did research on Wikipedia, on Google, about lotions,
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nanao fikarohana tamin'ny Wikipedia, Google aho momba ireo fanafody ahosotra,
02:02
creams, the compositions, the melting points, the toxicities --
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herotra fanosotra, ireo taharo, ny mari-pàna mampitsonika azy, ny heriny sy ny loza mety aterany--
02:05
I did high school science --
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Nianatra siansa aho teny amin'ny Anjerimanontolo--
02:07
and I wrote down a little formula on a piece of paper,
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ary namorona raikipohy (formule) kely, nataoko an-taratasy,
02:11
and it looked like the KFC special spice, you know?
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ary toy ila sakay kely mampiavaka ny akoho nendasina KFC ilay izy, azonareo angamba ny tiako hambara.
02:14
So I was like, okay, so we've got the formula ready.
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Vonona ity ny "formule".
02:16
Now we need to get this thing into practice.
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Mila fampiharana sisa.
02:19
Fast forward four years later, after having written
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Efatra taona taty aoriana, rehefa vita ny drafitra tetikasa
02:23
a 40-page business plan on the cell phone,
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40 pejy natao tamin'ny finday,
02:26
having written my patent on the cell phone,
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vita koa ny brevet,
02:28
I'm the youngest patent-holder in the country,
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izaho no zandriny indrindra amin'ireo manana brevet d'invention ao amin'ny firenena,
02:31
and — ("No more bathing!") —
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ary--("Tsy mila mandro intsony!")--
02:33
I can't say any more than that. (Laughter)
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Izany ihany no azoko lazaina. (Hehy)
02:36
I had invented DryBath, the world's first
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Namorona ny DryBath aho, fanosotra voalohany eto an-tany
02:40
bath-substituting lotion.
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mahasolo ny fandroana amin'ny rano.
02:43
You literally put it on your skin, and you don't have to bathe.
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Ahosotra amin'y hoditra izy io, dia tsy mila mandro intsony avy eo.
02:47
(Laughter)
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(Hehy)
02:51
So after having tried to make it work in high school
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Rehefa nezahana izay nampety azy teny amin'ny Anjerimanontolo,
02:54
with the limited resources I had, I went to university,
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niaraka tamin'ny enti-manana kely nananana, dia niakatra fianarana ambony aho,
02:58
met a few people, got it into practice,
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nahafantatra olona vitsivitsy, nampihatra azy,
03:00
and we have a fully functioning product that's ready
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ary niafarany dia nahavita ity vokatra mahomby
03:03
to go to the market. It's actually available on the market.
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izay vonona ny hamidy eny an-tsena. Efa azo vidiana eny amin'ny tsena io izao.
03:06
So we learned a few lessons in commercializing
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Betsaka ireo lesona azo tamin'ny fivarotana
03:09
and making DryBath available.
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sy famatsiana ny DryBath.
03:11
One of the things we learned was that poor communities
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Ny iray tamin'ireo dia ny olona avy amin'ny fiaraha-monina sahirana
03:14
don't buy products in bulk.
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dia tsy mividy vokatra ambongadiny.
03:16
They buy products on demand. A person in Alex
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Mividy an-tsinjarany no ataony. Ny olona any Alex dia tsy mividy sigara
03:19
doesn't buy a box of cigarettes. They buy one cigarette
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amin'ny fonosany. Sigara iray no vidiany
03:21
each day, even though it's more expensive.
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isan'andro, na dia lafolafo kokoa ary izany.
03:23
So we packaged DryBath in these innovative little sachets.
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Noho izany dia natao tamin'ny fonosany madinika ny DryBath.
03:26
You just snap them in half, and you squeeze it out.
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Tatahana ilay fonosany dia potserina hivoaka ny ao anatiny.
03:29
And the cool part is, one sachet substitutes one bath
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ary ny milay aminilay izy, dia ny iray fonosana dia mahasolo fandroana iray
03:33
for five rand.
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ary andoavana 5 rand.
03:35
After creating that model, we also learned a lot
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Rehefa vita io modely io, dia betsaka koa ireo lesona azo
03:37
in terms of implementing the product.
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momba ny famatsina ilay vokatra.
03:39
We realized that even rich kids from the suburbs
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Hitanay fa na ireo zanaky ny mpanana avy any amin'ny sisin-tanàna aza
03:42
really want DryBath. (Laughter)
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dia nila ny DryBath. (Hehy)
03:44
At least once a week.
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Na dia hoe indray mandeha isan-kerinandro fotsiny aza.
03:46
Anyway, we realized that we could save 80 million liters
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Na dia izany aza, tsapanay fa afaka mitsitsy rano 80 tapitrisa litatra izahay
03:49
of water on average each time they skipped a bath,
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isaky ny tsy mampiasa rano handroana ny olona
03:52
and also we would save two hours a day for kids
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ary ora roa isan'andro ihany koa no tombony azon'ny ankizy
03:55
who are in rural areas, two hours more for school,
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any amin'ireo faritra mbanivolo, mitombo adiny roa izany ny ora any an-tsekoly,
03:58
two hours more for homework,
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adiny roa fanampiny hanaovana enti-mody,
03:59
two hours more to just be a kid.
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ary adiny roa tsotra izao hilalaovany amin'ny maha-zaza azy.
04:02
After seeing that global impact, we narrowed it down
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Rehefa hita ireo vokany isan-karazany ireo dia natao
04:05
to our key value proposition,
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izay hifantohany amin'ny hevi-dehibe ijoroany,
04:07
which was cleanliness and convenience.
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dia ny fahadiovana sy ny fanamorana ny fiainana.
04:10
DryBath is a rich man's convenience
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Manamora ny fiainan'ny mpanana ny DryBath
04:12
and a poor man's lifesaver.
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ary mamonjy ny sahirana ihany koa.
04:15
Having put the product into practice, we are actually now
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Rehefa vita ny fampiharana rehetra,
04:18
on the verge of selling the product
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dia eo an-dàlana hivarota azy
04:20
onto a multinational to take it to the retail market,
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amina orinsa lehibe maneran-tany iray izahay hivarotra azy amin'ny mpaninjara,
04:23
and one question I have for the audience today is,
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ary fanontaniako aminareo androany dia ny hoe,
04:27
on the gravel roads of Limpopo,
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Avy amin'ireo làlana vatovato any Limpopo,
04:29
with an allowance of 50 rand a week,
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50r and isan-kerinandro no vatsy,
04:32
I came up with a way for the world not to bathe.
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Into aho ankehitriny nahita fomba iray hialàna amin'ny fandroana.
04:36
What's stopping you? (Applause)
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Inona no manakana anareo? (Tehaka)
04:39
I'm not done yet. I'm not done yet.
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Mbola tsy vita.Mbola tsy vita.
04:42
And another key thing that I learned a lot
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Ary ny lesona lehibe iray ihany koa
04:45
throughout this whole process,
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nadritra io tantara rehetra io,
04:46
last year Google named me as one of the brightest young minds in the world.
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dia voahosotry Google ho anisan'ireo saina mahiratra indrindra eto an-tany aho.
04:50
I'm also currently the best student entrepreneur
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Izaho ihany koa no mpianatra sady mpandraharaha mahay indrindra
04:53
in the world, the first African to get that accolade,
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eto an-tany, Afrikanina voalohany nahazo izay fankasitrahana izay
04:56
and one thing that really puzzles me is, I did all of this
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ary ny zavatra tena mba nahagaga ahy
05:01
just because I didn't want to bathe. Thank you.
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dia ny tsy fitiavako mandro no nahavitako an'izany rehetra izany. Misaotra tompoko.
05:05
(Applause.)
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(Tehaka.)
Momba ity tranokala ity

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