Ludwick Marishane: A bath without water

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Vedrana Čemerin Recezent: Suzana Baric

So I grew up in Limpopo, on the border of Limpopo

Odrastao sam u Limpopou, na granici Limpopoa

and Mpumalanga, a little town called Motetema.

i Mpumalange, u gradiću zvanom Motetema.

Water and electricity supply are as unpredictable

Opskrba vodom i strujom nepredvidiva je

as the weather, and growing up in these tough situations,

poput vremenskih prilika. Odrastajući u tako teškoj situaciji,

at the age of 17, I was relaxing with a couple of friends

kad sam imao 17 godina, opuštao sam se s nekolicinom prijatelja.

of mine in winter, and we were sunbathing.

Bila je zima i sunčali smo se.

The Limpopo sun gets really hot in winter.

Sunce u Limpopou zimi postane vrlo jako.

So as we were sunbathing, my best friend next to me says,

Dok smo se tako sunčali, moj je najbolji prijatelj rekao:

"Man, why doesn't somebody invent something that you can

"Zašto netko ne izumi nešto

just put on your skin and then you don't have to bathe?"

što možeš samo nanijeti na kožu i onda se ne moraš kupati?"

And I sat, and I was like, "Man, I would buy that, eh?"

Sjedio sam i pomislio: "Čovječe, kupio bih to."

So I went home, and I did a little research,

Otišao sam kući i malo istraživao.

and I found some very shocking statistics.

Otkrio sam neke vrlo šokatne statistike.

Over 2.5 billion people in the world today

Više od 2,5 milijarde ljudi danas

do not have proper access to water and sanitation.

nema pravi pristup vodi i sanitarnim uređajima.

Four hundred and fifty million of them are in Africa,

450 milijuna njih nalazi se u Africi,

and five million of them are in South Africa.

a 5 milijuna u Južnoafričkoj Republici.

Various diseases thrive in this environment,

Različite bolesti bujaju u takvoj okolini,

the most drastic of which is called trachoma.

a najdrastičnija od njih zove se trahom.

Trachoma is an infection of the eye due to dirt

Trahom je infekcija oka zbog prljavštine

getting into your eye. Multiple infections of trachoma

koja uđe u oko. Višestruke infekcije trahomom

can leave you permanently blind.

mogu vas trajno oslijepiti.

The disease leaves eight million people permanently blind

Bolest trajno osljepljuje 8 milijuna ljudi

each and every year. The shocking part about it

svake godine. Šokantno je to

is that to avoid being infected with trachoma,

što, da biste izbjegli infekciju trahomom,

all you have to do is wash your face:

morate samo oprati lice:

no medicine, no pills, no injections.

nikakav lijek, tablete ili injekcije.

So after seeing these shocking statistics, I thought to myself,

Nakon što sam vidio te šokantne statistike, pomislio sam:

"Okay, even if I'm not just doing it for myself

"Čak i ako to ne činim samo zbog sebe

and the fact that I don't want to bathe, I at least need

i toga što se ne želim kupati,

to do it to try to save the world." (Laughter)

barem bih to trebao učiniti da pokušam spasiti svijet." (Smijeh).

So with my trusty little steed, my Nokia 6234 cell phone --

Uz pomoć svoje male konjanice, mobitela Nokia 6234,

I didn't have a laptop, I didn't have Internet much,

jer nisam imao laptop, a ni internet,

except for the 20-rand-an-hour Internet cafe —

osim u internet kafiću za 20 randa po satu --

I did research on Wikipedia, on Google, about lotions,

istraživao sam na Wikipediji i Googleu o losionima,

creams, the compositions, the melting points, the toxicities --

kremama, sastavima, talištima, toksičnosti.

I did high school science --

Bila je to znanost na razini srednje škole.

and I wrote down a little formula on a piece of paper,

Zapisao sam malu formulu na komadić papira

and it looked like the KFC special spice, you know?

i izgledala je poput posebnog začina u fast foodu.

So I was like, okay, so we've got the formula ready.

Pomislio sam kako imamo spremnu formulu.

Now we need to get this thing into practice.

Sad je treba provesti u djelo.

Fast forward four years later, after having written

Četiri godine kasnije, nakon što sam napisao

a 40-page business plan on the cell phone,

poslovni plan od 40 stranica na mobitelu,

having written my patent on the cell phone,

kao i patent,

I'm the youngest patent-holder in the country,

najmlađi sam vlasnik patenta u državi,

and — ("No more bathing!") —

i... ("Nema više kupanja!")

I can't say any more than that. (Laughter)

Ne mogu reći više od toga. (Smijeh).

I had invented DryBath, the world's first

Izumio sam DryBath,

bath-substituting lotion.

prvi losion na svijetu koji zamjenjuje kupanje.

You literally put it on your skin, and you don't have to bathe.

Doslovce ga nanesete na kožu i ne morate se kupati.

(Laughter)

(Smijeh)

So after having tried to make it work in high school

Nakon što sam to pokušao primijeniti u srednjoj školi,

with the limited resources I had, I went to university,

uz ograničena sredstva, otišao sam na studij,

met a few people, got it into practice,

upoznao nekoliko ljudi, praktično ga primijenio

and we have a fully functioning product that's ready

i imamo potpuno funkcionalan proizvod spreman

to go to the market. It's actually available on the market.

za izlazak na tržište. Dostupan je na tržištu.

So we learned a few lessons in commercializing

Naučili smo nekoliko lekcija iz komercijalizacije

and making DryBath available.

i nastojanja da DryBath učinimo dostupnim.

One of the things we learned was that poor communities

Jedna od stvari koje smo naučili bila je da siromašne zajednice

don't buy products in bulk.

ne kupuju proizvode na veliko.

They buy products on demand. A person in Alex

Kupuju ih prema potrebi. Osoba u Alexu

doesn't buy a box of cigarettes. They buy one cigarette

neće kupiti kutiju cigareta. Kupit će jednu cigaretu

each day, even though it's more expensive.

svaki dan, iako je tako skuplje.

So we packaged DryBath in these innovative little sachets.

Zato smo DryBath pakirali u inovativne male vrećice.

You just snap them in half, and you squeeze it out.

Pretrgnete ih napola i istisnete ga.

And the cool part is, one sachet substitutes one bath

Super je to što jedna vrećica zamjenjuje jedno kupanje

for five rand.

po cijeni od pet randa.

After creating that model, we also learned a lot

Nakon stvaranja tog modela, puno smo naučili

in terms of implementing the product.

i o primjeni proizvoda.

We realized that even rich kids from the suburbs

Shvatili smo da i bogata djeca iz predgrađa

really want DryBath. (Laughter)

stvarno žele DryBath. (Smijeh).

At least once a week.

Barem jednom tjedno.

Anyway, we realized that we could save 80 million liters

Shvatili smo da možemo uštedjeti 80 milijuna litara

of water on average each time they skipped a bath,

vode svaki put kad oni preskoče kupanje,

and also we would save two hours a day for kids

a uštedjeli bismo i dva sata na dan djeci

who are in rural areas, two hours more for school,

koja žive u ruralnim područjima, dva sata više za školu,

two hours more for homework,

dva sata više za zadaću,

two hours more to just be a kid.

dva sata više da samo budu djeca.

After seeing that global impact, we narrowed it down

Nakon što smo vidjeli taj globalni učinak, suzili smo ga

to our key value proposition,

na našu ključnu vrijednosnu pretpostavku,

which was cleanliness and convenience.

što je čistoća i praktičnost.

DryBath is a rich man's convenience

DryBath je praktičan za bogate,

and a poor man's lifesaver.

a siromašnima spašava živote.

Having put the product into practice, we are actually now

Nakon što smo proizvod primijenili u praksi,

on the verge of selling the product

sad smo na rubu toga da ga prodamo

onto a multinational to take it to the retail market,

multinacionalnoj kompaniji koja će ga lansirati na maloprodajno tržište.

and one question I have for the audience today is,

Pitanje koje danas imam za publiku glasi:

on the gravel roads of Limpopo,

na šljunčanim cestama Limpopoa,

with an allowance of 50 rand a week,

sa džeparcem od 50 randa tjedno,

I came up with a way for the world not to bathe.

smislio sam način da se svijet ne kupa.

What's stopping you? (Applause)

Što sprečava vas? (Pljesak)

I'm not done yet. I'm not done yet.

Još nisam gotov.

And another key thing that I learned a lot

Naučio sam još jednu ključnu stvar

throughout this whole process,

tijekom čitavog ovog procesa,

last year Google named me as one of the brightest young minds in the world.

a to je da me prošle godine Google imenovao jednim od najbistrijih mladih umova na svijetu.

I'm also currently the best student entrepreneur

Također sam trenutno i najbolji student poduzetnik

in the world, the first African to get that accolade,

na svijetu, prvi Afrikanac koji je primio to priznanje,

and one thing that really puzzles me is, I did all of this

a ono što me stvarno zbunjuje jest to što sam sve to učinio

just because I didn't want to bathe. Thank you.

samo zato što se nisam želio kupati. Hvala.

(Applause.)