Alexis Ohanian: How to make a splash in social media

167,832 views ใƒป 2009-12-16

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Miryoung Lee ๊ฒ€ํ† : Hahn Ryu
์š”์ฆ˜ ์›น 2.0 ์ปจ์„คํŒ…์œผ๋กœ ๋ถ€์ž๋˜์‹  ๋ถ„๋“ค์ด ๋งŽ์ฃ .
00:16
There are a lot of web 2.0 consultants who make a lot of money.
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00:19
In fact, they make their living on this stuff.
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๊ทธ๊ฑธ๋กœ ์ƒ๊ณ„๋ฅผ ์œ ์ง€ํ•˜์‹œ๋Š” ๋ถ„๋“ค๋„ ๊ณ„์‹ ๋ฐ์š”.
00:21
I'm going to try to save you all the time and money
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์ œ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์˜ ์‹œ๊ฐ„๊ณผ ๋ˆ์„ ์•„๊ปด๋“œ๋ฆด๊ฒŒ์š”.
์•ž์œผ๋กœ 3๋ถ„ ๊ฐ„ ์ €์™€ ํ•จ๊ป˜ ํ•ด์ฃผ์‹œ๋ฉด ๋ฉ๋‹ˆ๋‹ค.
00:24
and go through it in the next three minutes, so bear with me.
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์ง€๋‚œ 2005๋…„ ์ €๋Š” ์นœ๊ตฌ ๋ช‡ ๋ช…๊ณผ ์›น์‚ฌ์ดํŠธ๋ฅผ ๊ฐœ์„คํ–ˆ์Šต๋‹ˆ๋‹ค.
00:27
Started a website in 2005 with a few friends, called Reddit.com.
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Reddit.com ์ด๋ผ๋Š” ๊ณณ์ด์—์š”.
00:30
It's what you'd call a social news website;
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"์‚ฌํšŒ์  ๋‰ด์Šค ์›น์‚ฌ์ดํŠธ"๋ผ ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
00:32
basically, the democratic front page of the best stuff on the web.
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์›น์—์„œ ๊ฐ€์žฅ ๋œฌ ์ปจํ…ํŠธ๊ฐ€ ์ฒซ ํŽ˜์ด์ง€์— ์‹ค๋ฆฌ๋Š”
๋ฏผ์ฃผ์ ์ธ ์‚ฌ์ดํŠธ๋ผ๋Š” ๋œป์ด์ฃ . ์—ฌ๋Ÿฌ๋ถ„์ด ๋ฐœ๊ฒฌํ•œ ์žฌ๋ฏธ์žˆ๋Š” ์ปจํ…ํŠธ๋ฅผ
00:35
You find some interesting content -- say, a TED Talk -- submit it to Reddit,
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์˜ˆ๋ฅผ ๋“ค์–ด TED ๊ฐ•์—ฐ์ด๋ผ ์น˜๊ณ ,
์ด๋ฅผ Reddit์— ์˜ฌ๋ฆฌ๋ฉด ์ปค๋ฎค๋‹ˆํ‹ฐ ๊ตฌ์„ฑ์›๋“ค์ด ํˆฌํ‘œ๋ฅผ ํ•ฉ๋‹ˆ๋‹ค.
00:39
and a community of your peers votes up if they like it, down if they don't.
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์ปจํ…ํŠธ๊ฐ€ ๋งˆ์Œ์— ๋“ค๋ฉด ์œ„๋กœ ์˜ฌ๋ฆฌ๊ณ , ์•ˆ ๋“ค๋ฉด ์•„๋ž˜๋กœ ๋‚ด๋ฆฌ์ฃ .
๊ทธ๋ž˜์„œ Reddit์˜ ์ฒซ ํŽ˜์ด์ง€๋Š” ํ•ญ์ƒ ์˜ค๋ฅด๋ฝ ๋‚ด๋ฆฌ๋ฝ ๋ณ€ํ™”ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
00:43
That creates the front page.
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00:44
It's always rising, falling; a half million people visit every day.
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๋งค์ผ ์ˆ˜์‹ญ๋งŒ ๋ช…์ด ๋ฐฉ๋ฌธํ•ฉ๋‹ˆ๋‹ค. ํ•˜์ง€๋งŒ, Reddit์— ๋Œ€ํ•œ ๋ง์”€์„ ๋“œ๋ฆฌ๋ ค๋Š” ๊ฑด ์•„๋‹ˆ๊ณ ์š”.
00:47
But this isn't about Reddit.
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00:48
It's about discovering new things that pop up on the web.
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์›น์—์„œ ๋– ์˜ค๋ฅด๋Š” ์ƒˆ๋กœ์šด ์ปจํ…ํŠธ๋ฅผ ๋ฐœ๊ฒฌํ•˜๋Š” ์ผ์— ๋Œ€ํ•ด์„œ ๋ง์”€ ๋“œ๋ฆด ๊ฑฐ์—์š”.
00:51
In the last four years, we've seen all kinds of memes,
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์ง€๋‚œ 4๋…„ ๋™์•ˆ ์ €ํฌ๋Š” Reddit์˜ ์ฒซ ํŽ˜์ด์ง€์—์„œ ์˜จ๊ฐ– ๋ฌธํ™” ํ˜„์ƒ๊ณผ ์œ ํ–‰์ด
00:54
all kinds of trends get born right on our front page.
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์ƒˆ๋กœ ํƒœ์–ด๋‚˜๋Š” ๊ฒƒ์„ ๋ณผ ์ˆ˜ ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
00:56
This isn't about Reddit itself, it's actually about humpback whales.
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ํ•˜์ง€๋งŒ ์˜ค๋Š˜์€ Reddit ์ด์•ผ๊ธฐ ๋ง๊ณ 
ํ˜น๋“ฑ๊ณ ๋ž˜์— ๋Œ€ํ•ด์„œ,
01:00
Well, technically, it's about Greenpeace, an environmental organization
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์•„๋‹ˆ, ์—„๋ฐ€ํžˆ ๋งํ•ด ๊ทธ๋ฆฐํ”ผ์Šค์— ๋Œ€ํ•ด ๋ง์”€ ๋“œ๋ฆด๊ฒŒ์š”.
๊ทธ๋ฆฐํ”ผ์Šค๋Š” ์ผ๋ณธ ์ •๋ถ€์— ๊ณ ๋ž˜ ํฌํš ์ค‘๋‹จ์„
01:03
that wanted to stop the Japanese government's whaling campaign.
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์ด‰๊ตฌํ•˜๊ณ  ์žˆ๋Š” ํ™˜๊ฒฝ ๋‹จ์ฒด์ž…๋‹ˆ๋‹ค.
01:06
The whales were getting killed; they wanted to put an end to it.
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์ด๋“ค์€ ํ˜น๋“ฑ๊ณ ๋ž˜ ํฌ๊ฒฝ ํ–‰์œ„๋ฅผ ๋ง‰๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
ํ˜น๋“ฑ๊ณ ๋ž˜ ๋‚ด๋ถ€์— ์ถ”์  ์นฉ์„ ๋ถ€์ฐฉํ•˜๋Š” ๋“ฑ
01:10
One of the ways they wanted to do it
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01:11
was to put a tracking chip inside one of the whales.
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์—ฌ๋Ÿฌ ๋ฐฉ์‹์œผ๋กœ ์ง„ํ–‰๋˜๊ณ  ์žˆ๋Š”๋ฐ์š”.
๊ทธ ์ค‘์—๋Š” ์ด ์šด๋™์— ์ด๋ฆ„์„ ์ง€์–ด ํŠน์ƒ‰์„ ์‚ด๋ฆฌ๊ณ ์ž ํ•˜๋Š” ๋ฐฉ๋ฒ•๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:14
But to personify the movement, they wanted to name it.
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01:16
So in true web fashion, they put together a poll,
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๊ทธ๋ž˜์„œ ์ด๋ฆ„ ์„ ์ •์„ ์œ„ํ•ด์„œ ํˆฌํ‘œ๋ฅผ ์ง„ํ–‰ํ–ˆ์Šต๋‹ˆ๋‹ค. ์›น์— ์ž˜ ๋งž๋Š” ๋ฐฉ๋ฒ•์ด์ฃ .
01:19
where they had a bunch of very erudite, very thoughtful, cultured names.
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์—ฌ๋Ÿฌ ์ข…๋ฅ˜์˜ ๊ฒฉ์กฐ ๋†’๊ณ  ๊นŠ์€ ์˜๋ฏธ๋ฅผ ํ’ˆ์€ ์„ธ๋ จ๋œ ํ›„๋ณด๋“ค์„ ๋ฐ›์•˜์Šต๋‹ˆ๋‹ค.
01:22
I believe this is the Farsi word for "immortal."
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์ด ํ›„๋ณด๋Š” ํŽ˜๋ฅด์‹œ์•„์–ด๋กœ "๋ถˆ๋ฉธ"์„ ๋œปํ•œ๋‹ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
์ด ํ›„๋ณด๋Š” "๋Œ€์–‘์˜ ์‹ ์„ฑํ•œ ํž˜"์ด๋ผ๋Š” ๋œป์ด์—์š”.
01:25
I think this means "divine power of the ocean" in a Polynesian language.
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ํด๋ฆฌ๋„ค์‹œ์•„์–ด์ฃ .
01:29
And then there was this: "Mister Splashy Pants."
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์ค‘์— ์ด๋Ÿฐ ํ›„๋ณด๋„ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค: ๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ 
01:31
(Laughter)
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(์—ญ์ž ์ฃผ:์Šคํ”Œ๋ž˜์‰ฌ - ์ฟจํ•˜๊ณ  ์„น์‹œํ•˜๋‹ค๋Š” ๋œป์˜ ์œ ํ–‰์–ด)
01:33
And this was a special name.
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์ด๊ฒŒ ํŠน๋ณ„ํ•ด์š”. ๋ฏธ์Šคํ„ฐ ํŒฌ์ธ ๋‚˜ ์Šคํ”Œ๋ž˜์‰ฌ๋‚˜
01:34
Mister Pants, or "Splashy" to his friends, was very popular on the Internet.
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์ธํ„ฐ๋„ท ์ƒ์—์„œ ๋งค์šฐ ์œ ๋ช…ํ•œ ๋ง์ด์ž–์•„์š”.
01:38
In fact, someone on Reddit thought,
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Reddit์˜ ์–ด๋–ค ๋ถ„์€ ์ด๋ ‡๊ฒŒ ์ƒ๊ฐํ–ˆ์–ด์š”.
01:40
"What a great thing, we should all vote this up."
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"์™€, ์ •๋ง ๋ฉ‹์ง€๋‹ค. ๋ชจ๋‘๋“ค ์ด ํˆฌํ‘œ์— ์ฐธ์—ฌํ•ด์•ผ ๋ผ."
01:42
And Redditors responded and all agreed.
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Reddit ๋ฉค๋ฒ„๋“ค๋„ ๋ชจ๋‘ ๋™์˜ํ–ˆ์–ด์š”.
01:44
So the voting started.
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๊ทธ๋ž˜์„œ ์ง„ํ–‰ ์ค‘์ธ ํˆฌํ‘œ์— ๋’ค๋Šฆ๊ฒŒ ์ฐธ์—ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
01:46
We got behind it ourselves; we changed our logo for the day,
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ํ•˜๋ฃจ๋Š” ํˆฌํ‘œ๋ฅผ ๋•๊ณ ์ž Reddit์˜ ์™ธ๊ณ„์ธ ๋กœ๊ณ ๋ฅผ
01:49
from the alien to Splashy, to help the cause.
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์Šคํ”Œ๋ž˜์‰ฌ ๊ณ ๋ž˜๋กœ ๋ฐ”๊พธ๊ธฐ๋„ ํ–ˆ์–ด์š”.
01:51
And it wasn't long before other sites like Fark and Boing Boing
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์–ผ๋งˆ ์ง€๋‚˜์ง€ ์•Š์•„ Fark๋‚˜ Boing Boing ์—์„œ๋„
์—ฌ๊ธฐ์— ๋™์ฐธํ•ด์„œ ์™ธ์น˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:54
and the rest of the Internet started saying, "We love Splashy Pants!"
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"์ข‹์•„์š”! ์šฐ๋ฆฌ๋Š” ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ ๋ฅผ ์‚ฌ๋ž‘ํ•ฉ๋‹ˆ๋‹ค."
01:57
So it went from about five percent, which was when this meme started,
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๊ทธ๋ž˜์„œ 5%์˜€๋˜ ์ดˆ๋ฐ˜ ์ง€์ง€์œจ์ด
02:01
to 70 percent at the end of voting.
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ํˆฌํ‘œ ๋ง‰๋ฐ”์ง€์—๋Š” 70%๊นŒ์ง€ ์น˜์†Ÿ์•˜์Šต๋‹ˆ๋‹ค.
02:04
Pretty impressive, right? We won! Mister Splashy Pants was chosen.
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๊ต‰์žฅํžˆ ์ธ์ƒ์ ์ด์ฃ ? ์šฐ๋ฆฌ๊ฐ€ ์ด๊ฒผ์–ด์š”! ๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ ๊ฐ€
๋ฝ‘ํ˜”์œผ๋‹ˆ๊นŒ์š”! ๋†๋‹ด์ด์—์š”.
02:07
Just kidding -- Greenpeace actually wasn't that crazy about it,
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์–ด์จŒ๋“  ๊ทธ๋ฆฐํ”ผ์Šค๋Š” ์ด ๊ฒฐ๊ณผ๋ฅผ ๊ทธ๋ฆฌ ์ข‹์•„ํ•˜์ง€ ์•Š์•˜์ฃ .
02:10
because they wanted one of the more thoughtful names to win.
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ํ’ˆ์œ„ ์žˆ๋Š” ์ด๋ฆ„์ด ์ด๊ธฐ๊ธฐ๋ฅผ ๋ฐ”๋žฌ๊ฑฐ๋“ ์š”.
02:13
They said, "No, just kidding. We'll give it another week of voting."
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๊ทธ๋ž˜์„œ "์•„๋‹ˆ์•ผ, ๋†๋‹ด์ด์—ˆ์–ด์š”. ํˆฌํ‘œ ๊ธฐ๊ฐ„์„ ์ผ์ฃผ์ผ ์—ฐ์žฅํ•ฉ์‹œ๋‹ค." ๋ผ๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:16
Well, that got us a little angry, so we changed it to Fightin' Splashy.
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๊ทธ๋Ÿฐ๋ฐ ์ด๊ฒƒ์ด ์ง€์ง€์ž๋“ค์„ ์กฐ๊ธˆ ํ™”๋‚˜๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.
๊ทธ๋ž˜์„œ ์ „ํˆฌ ๋ชจ๋“œ๋กœ ๋Œ์ž…ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:20
(Laughter)
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(์›ƒ์Œ)
02:21
And the Reddit community -- really, the rest of the Internet,
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Reddit ์ปค๋ฎค๋‹ˆํ‹ฐ์™€ ๊ทธ ์™ธ์—
๋ˆ„๋ฆฌ๊พผ๋“ค์€ ๋„๋ฆฌ์–ด ์ง€์ง€ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์ฃ .
02:24
really got behind this.
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02:25
Facebook groups were created.
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Facebook ๊ทธ๋ฃน์„ ๋งŒ๋“ค๊ณ  Facebook ์–ดํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
02:26
Facebook applications were created.
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02:28
The idea was, "Vote your conscience, vote for Mister Splashy Pants."
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"๋‹น์‹ ์˜ ์–‘์‹ฌ์„ ์œ„ํ•ด ํˆฌํ‘œํ•˜์„ธ์š”," ๋ผ๋ฉฐ ๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ  ์ง€์ง€ํ•ด๋‹ฌ๋ผ๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:31
People were putting up signs in the real world about this whale.
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์‹ฌ์ง€์–ด ์Šคํ”Œ๋ž˜์‰ฌ๋ฅผ ์‚ฌ์šฉํ•œ ์‹ค์ œ ๊ฒŒ์‹œ๋ฌผ์„ ๋งŒ๋“ค์–ด ๋ถ™์ด๊ธฐ๊นŒ์ง€ ํ–ˆ์–ด์š”.
(์›ƒ์Œ) --
02:34
(Laughter)
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02:35
This was the final vote: 78 percent of the votes.
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์ด๊ฒŒ ์ตœ์ข… ํˆฌํ‘œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.
78%๋กœ ์ด๊ฒผ์Šต๋‹ˆ๋‹ค. 2๋“ฑ์€ 3% ๋“ํ‘œ์˜€์œผ๋‹ˆ
02:38
To give you an idea of the landslide, the next highest name pulled in three.
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์–ผ๋งˆ๋‚˜ ์••๋„์ ์ด์—ˆ๋Š”์ง€ ์•„์‹œ๊ฒ ์ฃ ?
์ด ์‚ฌ๊ฑด์—๋Š” ๋ถ„๋ช…ํ•œ ๊ตํ›ˆ์ด ์žˆ์Šต๋‹ˆ๋‹ค.
02:42
There was a clear lesson: the Internet loves Mister Splashy Pants.
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์ธํ„ฐ๋„ท์ด ๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ ๋ฅผ ์‚ฌ๋ž‘ํ–ˆ๋‹ค๋Š” ๊ฑฐ์ฃ .
02:45
Which is obvious. It's a great name.
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๋ช…๋ฐฑํ•˜์ž–์•„์š”. ๋Œ€๋‹จํ•œ ์ด๋ฆ„์ด์—์š”.
02:47
Everyone wants to hear their news anchor say, "Mister Splashy Pants."
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๋ชจ๋‘๋“ค ๋‰ด์Šค ์•„๋‚˜์šด์„œ๊ฐ€ "๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ "๋ผ๊ณ  ํ•˜๋Š” ๊ฑธ ๋“ฃ๊ณ  ์‹ถ์€ ๊ฑฐ์—์š”.
02:50
(Laughter)
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(์›ƒ์Œ)
02:51
I think that's what helped drive this.
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์ €๋Š” ์ด๋Ÿฐ ์—ด๋ง์ด ์Šน๋ฆฌ์„ ์ด๋Œ์–ด๋ƒˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ด์š”.
02:53
What was cool were the repercussions.
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๋˜ ๋ฉ‹์ง„ ์ผ์€ ๊ทธ๋ฆฐํ”ผ์Šค์—์„œ
02:55
Greenpeace created an entire marketing campaign around it --
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์ด ์ด๋ฆ„์œผ๋กœ ๋Œ€๋Œ€์ ์ธ ๋งˆ์ผ€ํŒ…์„ ๋ฒŒ์˜€๋‹ค๋Š” ๋ฐ ์žˆ์Šต๋‹ˆ๋‹ค.
02:58
Mister Splashy Pants shirts and pins,
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๋ฏธ์Šคํ„ฐ ์Šคํ”Œ๋ž˜์‰ฌ ํŒฌ์ธ  ์…”์ธ ์™€ ํ•€
03:00
an e-card so you could send your friend a dancing Splashy.
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์นœ๊ตฌ๋“ค์—๊ฒŒ ์ถค์ถ”๋Š” ์Šคํ”Œ๋ž˜์‰ฌ๋ฅผ ๋ณด๋‚ผ ์ˆ˜ ์žˆ๋Š” e-card๋„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
03:03
But even more important was that they accomplished their mission.
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ํ•˜์ง€๋งŒ, ๊ทธ ์ค‘์—์„œ๋„ ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์‚ฌ์‹ค์€
๊ทธ๋ฆฐํ”ผ์Šค๊ฐ€ ๋ณธ๋ž˜ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ–ˆ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
03:06
The Japanese government called off their whaling expedition.
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์ผ๋ณธ ์ •๋ถ€๊ฐ€ ํฌ๊ฒฝ ํ™œ๋™์„ ์ค‘์ง€ํ–ˆ๊ฑฐ๋“ ์š”. ์ž„๋ฌด ์™„์ˆ˜์ฃ .
03:09
Mission accomplished: Greenpeace was thrilled,
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๊ทธ๋ฆฐํ”ผ์Šค๋Š” ๊ฐ๊ฒฉํ–ˆ์Šต๋‹ˆ๋‹ค. ๊ณ ๋ž˜๋“ค์€ ํ–‰๋ณตํ•ด์กŒ๊ณ ์š”. ์ €๊ฑด ์ธ์šฉ๊ตฌ์—์š”.
03:11
the whales were happy -- that's a quote.
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(์›ƒ์Œ)
03:13
(Laughter)
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03:14
And actually, Redditors in the Internet community
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์ฆ๊ฒ๊ฒŒ ์ฐธ์—ฌํ•œ Reddit ์‚ฌ์šฉ์ž๋“ค์€
03:17
were happy to participate, but they weren't whale lovers.
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์‚ฌ์‹ค ๊ณ ๋ž˜ ์• ํ˜ธ๊ฐ€๋“ค์ด ์•„๋‹™๋‹ˆ๋‹ค.
03:20
A few, certainly, but we're talking about a lot of people,
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๋ฌผ๋ก  ๊ทธ ์ค‘ ๋ช‡ ๋ถ„์€ ๊ทธ๋žฌ๊ฒ ์ฃ . ํ•˜์ง€๋งŒ ์ €๋Š” ์ด ๋Œ€๋‹จํ•œ ๋ฌธํ™” ํ˜„์ƒ์˜
์ผ๋ถ€๊ฐ€ ๋œ๋‹ค๋Š” ๊ฒƒ๋งŒ์œผ๋กœ๋„ ์ฆ๊ฒ๊ฒŒ ์ฐธ์—ฌํ–ˆ๋˜ ๋‹ค์ˆ˜์— ๋Œ€ํ•ด ๋ง์”€ ๋“œ๋ฆฌ๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:23
really interested and caught up in this meme.
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์‚ฌ์‹ค ๊ทธ๋ฆฐํ”ผ์Šค์—์„œ ์˜ค์‹  ์–ด๋–ค ๋ถ„์€
03:25
Greenpeace came back to the site and thanked Reddit for its participation.
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์ฐธ์—ฌํ•œ Reddit์— ๊ฐ์‚ฌ์˜ ๋œป์„ ์ „ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:28
But this wasn't really altruism; just interest in doing something cool.
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ํ•˜์ง€๋งŒ, ์ด๋“ค์€ ์ดํƒ€์ ์ธ ๋™๊ธฐ๋ณด๋‹ค ๋‹จ์ˆœํžˆ ๋ฌด์–ธ๊ฐ€ ๋ฉ‹์ง„ ์ผ์„ ํ•œ๋‹ค๋Š” ์ฆ๊ฑฐ์šด ๋งˆ์Œ์—์„œ ์ฐธ์—ฌํ–ˆ๋˜ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
์ด๊ฒƒ์ด ์ธํ„ฐ๋„ท์ด ๋Œ์•„๊ฐ€๋Š” ์ผ์ข…์˜ ๋ฐฉ์‹์ž…๋‹ˆ๋‹ค.
03:32
This is how the Internet works. This is that great big secret.
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์ด๊ฒƒ์ด ์œ„๋Œ€ํ•œ ๋น„๋ฐ€์ž…๋‹ˆ๋‹ค. ์ธํ„ฐ๋„ท์€ ์ด๋Ÿฐ ์ˆ˜์ค€์˜ ๋†€์ดํ„ฐ์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
03:35
The Internet provides a level playing field.
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๋„ค ๋งํฌ๋„, ๋„ค ๋งํฌ๋„, ๋”ฑ ๋‚ด ๋งํฌ๋งŒํผ
03:37
Your link is as good as your link, which is as good as my link.
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์ข‹๋‹ค๋Š” ๊ฑฐ์—์š”. ๋ธŒ๋ผ์šฐ์ €๊ฐ€ ์žˆ๋Š” ํ•œ
03:40
With a browser, anyone can get to any website no matter your budget.
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๊ฐ€์ง„ ์˜ˆ์‚ฐ๊ณผ ์ƒ๊ด€ ์—†์ด ์–ด๋–ค ์›น์‚ฌ์ดํŠธ์—๋“  ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ์œผ๋‹ˆ๊นŒ์š”.
์›น์‚ฌ์ดํŠธ๊ฐ€ ์ˆœ์ˆ˜ ์ค‘๋ฆฝ์„ฑ์„ ์œ ์ง€ํ•˜๋Š” ํ•œ ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค.
03:43
That is, as long as you can keep net neutrality in place.
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๊ทธ๋ฆฌ๊ณ , ์ค‘์š”ํ•œ ์ ์€ ๋ˆ์ด ์—†์–ด๋„ ์˜จ๋ผ์ธ ์ฝ˜ํ…ํŠธ๋ฅผ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์ž…๋‹ˆ๋‹ค.
03:46
Another important thing is it costs nothing to get content online.
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์›น์šฉ ํผ๋ธ”๋ฆฌ์‹ฑ ํˆด์€ ์ •๋ง ๋งŽ์Šต๋‹ˆ๋‹ค.
03:49
There are so many publishing tools available,
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๋ช‡ ๋ถ„๋งŒ ๋“ค์ด๋ฉด ๋ฌด์–ธ๊ฐ€๋ฅผ ์ง„์งœ๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
03:51
it only takes a few minutes to produce something.
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ํผ๊ฐ€๋Š” ๋ฐ ๋“œ๋Š” ๋น„์šฉ๋„ ๋ˆ„๊ตฌ๋‚˜ ํ•ด๋ณผ ์ˆ˜ ์žˆ์„ ๋งŒํผ ์ €๋ ดํ•ฉ๋‹ˆ๋‹ค.
03:53
and the cost of iteration is so cheap, you might as well.
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์‹œ๋„ํ•˜์‹ค ๊ฑฐ๋ผ๋ฉด, ์ง„์‹คํ•˜๊ณ  ์†”์งํ•˜๋„๋ก ํ•˜์„ธ์š”.
03:56
If you do, be genuine. Be honest, up-front.
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๊ทธ๋ฆฐํ”ผ์Šค๊ฐ€ ๋ฐฐ์šด ์ค‘๋Œ€ํ•œ ๊ตํ›ˆ ์ค‘ ํ•˜๋‚˜๋„
03:58
One of the great lessons Greenpeace learned
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ํ†ต์ œ๋ ฅ์„ ์žƒ์–ด๋„ ๊ดœ์ฐฎ๋‹ค๋Š” ์ ์ž…๋‹ˆ๋‹ค.
04:00
is that it's OK to lose control,
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์กฐ๊ธˆ ๋œ ์ง„์ง€ํ•ด๋„ ๊ดœ์ฐฎ์Šต๋‹ˆ๋‹ค.
04:02
OK to take yourself a little less seriously,
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04:04
given that, even though it's a very serious cause,
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์‹ฌ์ง€์–ด ๋งค์šฐ ์ง„์ง€ํ•œ ์ด์œ ๊ฐ€ ์žˆ๋‹ค๊ณ  ํ•ด๋„
04:06
you could ultimately achieve your goal.
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๊ฒฐ๊ตญ์€ ์ด๋ฃฐ ์ˆ˜ ์žˆ์„ ๊ฑฐ์—์š”.
04:08
That's the final message I want to share: you can do well online.
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์ด๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„ ๋ชจ๋‘์™€ ๋‚˜๋ˆ„๊ณ  ์‹ถ์€ ๋งˆ์ง€๋ง‰ ๋ฉ”์‹œ์ง€์ž…๋‹ˆ๋‹ค.
์—ฌ๋Ÿฌ๋ถ„๋„ ์˜จ๋ผ์ธ์—์„œ ์„ฑ๊ณตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:12
But no longer is the message coming from just the top down.
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๋ฉ”์‹œ์ง€๋ฅผ ๊ผญ ์ƒ์˜ํ•˜๋‹ฌ ๋ฐฉ์‹์œผ๋กœ ์ „ํ•˜์ง€ ์•Š์•„๋„ ๋ฉ๋‹ˆ๋‹ค.
04:14
If you want to succeed you've got to be OK to lose control.
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์„ฑ๊ณตํ•˜๋ ค๋ฉด ํ†ต์ œ๋ ฅ์„ ์žƒ๋Š” ๊ฒƒ์„ ๋‘๋ ค์›Œํ•˜์ง€ ๋ง์•„์•ผ ํ•ฉ๋‹ˆ๋‹ค.
04:17
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
04:19
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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