Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

110,477 views ใƒป 2014-09-12

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Ido Dekkers ืžื‘ืงืจ: Tal Dekkers
00:12
Good afternoon.
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ืื—ืจ ืฆื”ืจื™ื™ื ื˜ื•ื‘ื™ื.
00:14
My name is Uldus.
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ืฉืžื™ ืื•ืœื“ื•ืก.
00:15
I am a photo-based artist from Russia.
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ืื ื™ ืื•ืžื ื™ืช ืฆื™ืœื•ื ืžืจื•ืกื™ื”.
00:19
I started my way around six years ago
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ื”ืชื—ืœืชื™ ืืช ื“ืจื›ื™ ืœืคื ื™ ืฉืฉ ืฉื ื™ื
00:22
with ironic self-portraits
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ืขื ืคื•ืจื˜ืจื˜ื™ื ืขืฆืžื™ื™ื ืื™ืจื•ื ื™ื™ื
00:25
to lay open so many stereotypes
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ืฉื”ืจืื• ื›ืœ ื›ืš ื”ืจื‘ื” ืกื˜ืจืื•ื˜ื™ืคื™ื
00:28
about nationalities, genders,
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ืขืœ ืœืื•ืžื™ื, ืžื’ื“ืจื™ื,
00:32
and social issues โ€”
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ื•ื ื•ืฉืื™ื ื—ื‘ืจืชื™ื™ื --
00:33
["I am Russian. I sell drugs, guns, porno with kids!"] ["Vodka = water. I love vodka!"] (Laughter) โ€”
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["ืื ื™ ืจื•ืกื™ื”, ืื ื™ ืžื•ื›ืจืช ืกืžื™ื, ื ืฉืง, ืคื•ืจื ื• ื•ื™ืœื“ื™ื!"] ["ื•ื•ื“ืงื” - ืžื™ื. ืื ื™ ืื•ื”ื‘ืช ื•ื•ื“ืงื”!"](ืฆื—ื•ืง) --
00:36
using photography as my tool to send a message. ["Marry me, I need a visa."]
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ืฉื™ืžื•ืฉ ื‘ืฆื™ืœื•ืžื™ื ื›ื›ืœื™ ืœืฉืœื•ื— ืžืกืจื™ื. ["ืชื™ื ืฉื ืœื™, ืื ื™ ืฆืจื™ื›ื” ื•ื™ื–ื”."]
00:41
Today, I am still performing in front of the camera
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ื”ื™ื•ื, ืื ื™ ืขื“ื™ื™ืŸ ืžื•ืคื™ืขื” ืœืคื ื™ ื”ืžืฆืœืžื”
00:44
and trying to be brave like Wonder Woman.
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ื•ืžื ืกื” ืœื”ื™ื•ืช ืืžื™ืฆื” ื›ืžื• ื•ื•ื ื“ืจ ื•ื•ืžืŸ.
00:48
I focus on balancing meaningful message,
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ืื ื™ ืžืชืžืงื“ืช ืขืœ ืื™ื–ื•ืŸ ืžืกืจื™ื ื‘ืขืœื™ ืžืฉืžืขื•ืช,
00:51
aesthetic, beauty, composition, some irony, and artifacts.
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ืืกื˜ื˜ื™ืงื”, ื™ื•ืคื™, ืงื•ืžืคื•ื–ื™ืฆื™ื”, ืงืฆืช ืื™ืจื•ื ื™ื”, ื•ื—ืคืฆื™ื.
00:57
Today, I'm going to tell you about my project,
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ื”ื™ื•ื, ืื ื™ ืืกืคืจ ืœื›ื ืขืœ ื”ืคืจื•ื™ื™ืงื˜ ืฉืœื™,
01:01
which is named Desperate Romantics.
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ืฉื ืงืจื ืจื•ืžื ื˜ื™ืงื” ื ื•ืืฉืช.
01:04
They're my artifacts, or paintings
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ื”ื ื”ื—ืคืฆื™ื ืฉืœื™, ืื• ืฆื™ื•ืจื™ื
01:05
from pre-Raphaelites Brotherhood England
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ืžื”ืชืงื•ืคื” ื”ืื—ื•ื•ื” ื”ืคืจื” ืจืคืืœื™ืช ื‘ืื ื’ืœื™ื”
01:10
mid-19th century.
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ื‘ืืžืฆืข ื”ืžืื” ื” 19.
01:12
I took the painting
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ืœืงื—ืชื™ ืืช ื”ืฆื™ื•ืจ
01:14
and gifted new, contemporary meaning
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ื•ื”ืขื ืงืชื™ ืžืฉืžืขื•ืช ื—ื“ืฉื”, ืขื›ืฉื™ื•ื™ืช
01:18
talking about issues which are surrounding me
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ืฉืžื“ื‘ืจืช ืขืœ ื”ื ื•ืฉืื™ื ืฉืžืงื™ืคื™ื ืื•ืชื™
01:22
in Russia,
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ื‘ืจื•ืกื™ื”,
01:23
capturing people who are non-models
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ืœื›ื“ืชื™ ืื ืฉื™ื ืฉื”ื ืœื ื“ื•ื’ืžื ื™ื
01:26
but have an interesting story.
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ืื‘ืœ ื™ืฉ ืœื”ื ืกื™ืคื•ืจ ืžืขื ื™ื™ืŸ.
01:29
This boy is a professional dancer,
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ื”ื™ืœื“ ื”ื–ื” ื”ื•ื ืจืงื“ืŸ ืžืงืฆื•ืขื™,
01:31
only 12 years old,
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ืจืง ื‘ืŸ 12,
01:33
but at secondary school, he hides his dancing classes
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ืื‘ืœ ื‘ื—ื˜ื™ื‘ื”, ื”ื•ื ืžืกืชื™ืจ ืืช ืฉื™ืขื•ืจื™ ื”ืจื™ืงื•ื“ ืฉืœื•
01:37
and is wearing the mask of brutality,
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ื•ืœื•ื‘ืฉ ืžืกื›ื” ืฉืœ ืืœื™ืžื•ืช,
01:39
trying to be united with the rest of his classmates
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ืžื ืกื” ืœื”ืฉืชืœื‘ ืขื ื™ืชืจ ื™ืœื“ื™ ื”ื›ื™ืชื”
01:44
like a storm trooper has no personality.
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ื›ืžื• ืฉืœื—ื™ื™ืœ ืกืขืจ ืื™ืŸ ืื™ืฉื™ื•ืช.
01:46
But this boy has goals and dreams
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ืื‘ืœ ืœื™ืœื“ ื”ื–ื” ื™ืฉ ืžื˜ืจื•ืช ื•ื—ืœื•ืžื•ืช
01:49
but hides it to be socially accepted,
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ืื‘ืœ ื”ื•ื ืžืกืชื™ืจ ืื•ืชื ื›ื“ื™ ืœื”ื™ื•ืช ืžืงื•ื‘ืœ ื—ื‘ืจืชื™ืช,
01:52
because being different isn't easy,
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ืžืคื ื™ ืฉืœื”ื™ื•ืช ืฉื•ื ื” ื–ื” ืœื ืงืœ,
01:55
especially in Russia.
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ื‘ืขื™ืงืจ ื‘ืจื•ืกื™ื”.
01:57
Next portrait interpretation is metaphoric.
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ื”ืคืจืฉื ื•ืช ื‘ืคืจื•ื˜ืจื˜ ื”ื‘ื ื”ื™ื ืžื˜ืืคื•ืจื™ืช.
02:01
And this is Nikita,
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ื•ื–ื• ื ื™ืงื™ื˜ื”,
02:03
a security guard from one of the bars
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ืฉื•ืžืจ ืื‘ื˜ื—ื” ื‘ืื—ื“ ืžื”ื‘ืจื™ื
02:06
in St. Petersburg.
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ื‘ืกื ื˜ ืคื™ื˜ืจืกื‘ื•ืจื’.
02:08
He likes to say, "You wouldn't like me when I'm angry,"
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ื”ื•ื ืื•ื”ื‘ ืœื”ื’ื™ื“, "ืืชื” ืœื ืชื—ื‘ื‘ ืื•ืชื™ ื›ืฉืื ื™ ื›ื•ืขืก,"
02:12
quoting Hulk from the movie,
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ื›ืฉื”ื•ื ืžืฆื˜ื˜ ืืช ื”ื”ืืœืง ืžื”ืกืจื˜,
02:14
but I've never seen him angry.
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ืื‘ืœ ืžืขื•ืœื ืœื ืจืื™ืชื™ ืื•ืชื• ื›ื•ืขืก.
02:16
He hides his sensitivities and romantic side,
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ื”ื•ื ืžื—ื‘ื™ื ืืช ื”ืจื’ื™ืฉื•ื™ื•ืช ืฉืœื• ื•ืืช ื”ืฆื“ ื”ืจื•ืžื ื˜ื™ ืฉืœื•
02:19
because in Russia, among guys,
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ืžืคื ื™ ืฉื‘ืจื•ืกื™ื”, ื‘ื™ืŸ ื”ื’ื‘ืจื™ื,
02:21
that's not cool to be romantic,
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ื–ื” ืœื ืงื•ืœ ืœื”ื™ื•ืช ืจื•ืžื ื˜ื™,
02:23
but it's cool to be surrounded with women
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ืื‘ืœ ื–ื” ืงื•ืœ ืœื”ื™ื•ืช ืžื•ืงืฃ ื‘ื ืฉื™ื
02:26
and look like an aggressive hulk.
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ื•ืœื”ืจืื•ืช ื›ืžื• ื”ืืœืง ืื’ืจืกื™ื‘ื™.
02:28
(Laughter)
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(ืฆื—ื•ืง)
02:31
Sometimes, in my project,
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ืœืคืขืžื™ื, ื‘ืคืจื•ื™ื™ืงื˜ ืฉืœื™,
02:33
I would take the painting
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ืื ื™ ืœื•ืงื—ืช ืฆื™ื•ืจ
02:35
and give it new meaning
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ื•ื ื•ืชื ืช ืœื• ืžืฉืžืขื•ืช ื—ื“ืฉื”
02:38
and new temptation about it.
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ื•ืคื™ืชื•ื™ ื—ื“ืฉ.
02:41
Sometimes, I would compare facial features
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ืœืคืขืžื™ื, ืื ื™ ืืฉื•ื•ื” ืชื•ื•ื™ ืคื ื™ื
02:44
and playing with words:
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ื•ืืฉื—ืง ืขื ืžื™ืœื™ื:
02:46
irony, Iron Man, ironing man.
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ืื™ืจื•ื ื™ื”, ืื™ืฉ ื”ื‘ืจื–ืœ, ืื™ืฉ ืžื’ื”ืฅ.
02:51
(Laughter)
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(ืฆื—ื•ืง)
02:54
Through the artifacts,
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ื“ืจืš ื—ืคืฆื™ื,
02:56
I bring social issues
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ืื ื™ ืžื‘ื™ืื” ื ื•ืฉืื™ื ื—ื‘ืจืชื™ื™ื
02:58
which surround me in Russia into the conversation.
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ืฉืžืงื™ืคื™ื ืื•ืชื™ ื‘ืจื•ืกื™ื” ืœืชื•ืš ื”ืฉื™ื—.
03:01
Interesting fact about marriage in Russia,
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ืขื•ื‘ื“ื•ืช ืžืขื ื™ื™ื ื•ืช ืขืœ ื ื™ืฉื•ืื™ื ื‘ืจื•ืกื™ื”,
03:04
that most of the 18, 19-year-old girls
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ืฉืจื•ื‘ ื‘ื ื•ืช ื” 18,19
03:08
are already ready, and dream to get married.
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ื›ื‘ืจ ืžื•ื›ื ื•ืช ื•ื—ื•ืœืžื•ืช ืœื”ื™ื ืฉื.
03:11
We're taught from childhood,
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ืื ื—ื ื• ืœื•ืžื“ื™ื ืžื™ืœื“ื•ืช,
03:13
successful marriage means successful life,
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ืฉื ื™ืฉื•ืื™ื ืžื•ืฆืœื—ื™ื ืžืฉืžืขื ื—ื™ื™ื ืžื•ืฆืœื—ื™ื,
03:16
so most of the girls kind of fight
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ืื– ืจื•ื‘ ื”ื‘ื ื•ืช ืกื•ื’ ืฉืœ ื ืœื—ืžื•ืช
03:18
to get a good husband.
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ื‘ื›ื“ื™ ืœืžืฆื•ื ื‘ืขืœ ื˜ื•ื‘.
03:21
And what about me?
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ื•ืžื” ืื™ืชื™?
03:23
I'm 27 years old.
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ืื ื™ ื‘ืช 27.
03:25
For Russian society, I'm an old maid
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ืขื‘ื•ืจ ื”ื—ื‘ืจื” ื”ืจื•ืกื™ืช ืื ื™ ืจื•ื•ืงื” ื–ืงื ื”
03:28
and hopeless to ever get married.
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ื•ื—ืกืจืช ืชืงื•ื•ื” ืœื”ื ืฉื ืื™ ืคืขื.
03:31
That's why you see me in a Mexican fighter mask,
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ืœื›ืŸ ืืชื ืจื•ืื™ื ืื•ืชื™ ืขื ืžืกื›ืช ืžืœื—ืžื” ืžืงืกื™ืงื ื™ืช,
03:34
in the wedding dress, all desperate in my garden.
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ื‘ืฉืžืœืช ื›ืœื”, ื›ื•ืœื™ ื ื•ืืฉืช ื‘ื’ื™ื ื” ืฉืœื™.
03:39
But remember, irony is the key,
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ืื‘ืœ ื–ื™ื›ืจื•, ืื™ืจื•ื ื™ื” ื”ื™ื ื”ืžืคืชื—,
03:41
and this is actually to motivate girls
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ื•ื–ื” ืœืžืขืฉื” ื›ื“ื™ ืœืขื•ื“ื“ ื‘ื ื•ืช
03:44
to fight for goals, for dreams,
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ืœื”ืœื—ื ืขื‘ื•ืจ ืžื˜ืจื•ืช, ืขื‘ื•ืจ ื—ืœื•ืžื•ืช,
03:47
and change stereotypes.
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ื•ืœืฉื ื•ืช ืืช ื”ืกื˜ืจืื•ื˜ื™ืคื™ื.
03:50
Be brave. Be ironic โ€” it helps.
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ื”ื™ื• ืืžื™ืฆื™ื, ื”ื™ื• ืื™ืจื•ื ื™ื™ื - ื–ื” ืขื•ื–ืจ.
03:53
Be funny and create some magic.
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ื”ื™ื• ืžืฆื—ื™ืงื™ื ื•ืฆืจื• ืงืกื.
03:57
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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