Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

110,451 views ・ 2014-09-12

TED


Please double-click on the English subtitles below to play the video.

00:12
Good afternoon.
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My name is Uldus.
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I am a photo-based artist from Russia.
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I started my way around six years ago
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with ironic self-portraits
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to lay open so many stereotypes
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about nationalities, genders,
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and social issues —
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["I am Russian. I sell drugs, guns, porno with kids!"] ["Vodka = water. I love vodka!"] (Laughter) —
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using photography as my tool to send a message. ["Marry me, I need a visa."]
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Today, I am still performing in front of the camera
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and trying to be brave like Wonder Woman.
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I focus on balancing meaningful message,
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aesthetic, beauty, composition, some irony, and artifacts.
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Today, I'm going to tell you about my project,
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which is named Desperate Romantics.
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They're my artifacts, or paintings
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from pre-Raphaelites Brotherhood England
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mid-19th century.
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I took the painting
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and gifted new, contemporary meaning
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talking about issues which are surrounding me
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in Russia,
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capturing people who are non-models
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but have an interesting story.
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This boy is a professional dancer,
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only 12 years old,
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but at secondary school, he hides his dancing classes
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and is wearing the mask of brutality,
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trying to be united with the rest of his classmates
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like a storm trooper has no personality.
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But this boy has goals and dreams
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but hides it to be socially accepted,
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because being different isn't easy,
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especially in Russia.
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Next portrait interpretation is metaphoric.
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And this is Nikita,
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a security guard from one of the bars
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in St. Petersburg.
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He likes to say, "You wouldn't like me when I'm angry,"
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quoting Hulk from the movie,
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but I've never seen him angry.
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He hides his sensitivities and romantic side,
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because in Russia, among guys,
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that's not cool to be romantic,
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but it's cool to be surrounded with women
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and look like an aggressive hulk.
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(Laughter)
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Sometimes, in my project,
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I would take the painting
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and give it new meaning
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and new temptation about it.
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Sometimes, I would compare facial features
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and playing with words:
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irony, Iron Man, ironing man.
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(Laughter)
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Through the artifacts,
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I bring social issues
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which surround me in Russia into the conversation.
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Interesting fact about marriage in Russia,
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that most of the 18, 19-year-old girls
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are already ready, and dream to get married.
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We're taught from childhood,
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successful marriage means successful life,
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so most of the girls kind of fight
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to get a good husband.
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And what about me?
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I'm 27 years old.
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For Russian society, I'm an old maid
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and hopeless to ever get married.
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That's why you see me in a Mexican fighter mask,
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in the wedding dress, all desperate in my garden.
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But remember, irony is the key,
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and this is actually to motivate girls
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to fight for goals, for dreams,
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and change stereotypes.
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Be brave. Be ironic — it helps.
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Be funny and create some magic.
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03:57
(Applause)
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