Paul Zak: Trust, morality - and oxytocin

349,843 views ・ 2011-11-01

TED


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Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG
00:15
Is there anything unique about human beings?
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Postoji li išta jedinstveno o ljudskim bićima?
00:18
There is.
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Postoji.
00:20
We're the only creatures
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Mi smo jedina stvorenja
00:22
with fully developed moral sentiments.
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s potpuno razvijenim moralnim osjećajima.
00:24
We're obsessed with morality as social creatures.
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Opsjednuti smo moralnošću kao socijalna bića.
00:27
We need to know why people are doing what they're doing.
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Moramo znati zašto ljudi rade to što rade.
00:30
And I personally am obsessed with morality.
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I ja sam osobno opsjednut moralnošću.
00:33
It was all due to this woman,
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Sve zbog ove žene,
00:35
Sister Mary Marastela,
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Sestre Mary Marastele,
00:37
also known as my mom.
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također poznata kao moja majka.
00:41
As an altar boy, I breathed in a lot of incense,
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Kao ministrant, udahnuo sam mnogo tamjana
00:44
and I learned to say phrases in Latin,
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i naučio govoriti fraze na latinskom,
00:46
but I also had time to think
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ali sam također imao vremena razmišljati
00:48
about whether my mother's top-down morality
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o tome da li se moralnost moje majke
00:50
applied to everybody.
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primjenjivala kod svih.
00:52
I saw that people who were religious and non-religious
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Vidio sam ljude koji su religiozni i koji nisu,
00:55
were equally obsessed with morality.
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ali su jednako opsjednuti moralnošću.
00:57
I thought, maybe there's some earthly basis
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Mislio sam da možda postoji neka zemaljska osnova
00:59
for moral decisions.
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za moralne odluke.
01:01
But I wanted to go further
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Ali želio sam ići dalje
01:03
than to say our brains make us moral.
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od toga da kažem da nas naši mozgovi čine moralnima.
01:05
I want to know if there's a chemistry of morality.
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Želim znati postoji li kemija za moralnost.
01:08
I want to know
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Želim znati
01:10
if there was a moral molecule.
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postoji li moralna molekula.
01:12
After 10 years of experiments,
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Nakon 10 godina pokusa,
01:14
I found it.
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pronašao sam je.
01:16
Would you like to see it? I brought some with me.
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Želite li je vidjeti? Ponio sam je sa sobom.
01:20
This little syringe
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Ova mala šprica
01:22
contains the moral molecule.
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sadrži moralnu molekulu.
01:31
(Laughter)
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(Smijeh)
01:34
It's called oxytocin.
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Zove se oksitocin.
01:36
So oxytocin is a simple and ancient molecule
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Dakle, oksitocin je jednostavna i drevna molekula
01:39
found only in mammals.
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pronađena jedino u sisavcima.
01:41
In rodents, it was known
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Kod glodavaca je poznato
01:43
to make mothers care for their offspring,
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da majke brinu za svoje potomke,
01:45
and in some creatures,
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a kod nekih stvorenja,
01:47
allowed for toleration of burrowmates.
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dozvoljena je tolerancija cimera iz jazbine.
01:49
But in humans, it was only known
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Ali kod ljudi, poznato je jedino
01:51
to facilitate birth and breastfeeding in women,
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kod olakšavanja poroda i dojenja kod žena
01:53
and is released by both sexes during sex.
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i otpušta se kod oba spola prilikom spolnog odnosa.
01:57
So I had this idea that oxytocin might be the moral molecule.
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Dakle, imao sam zamisao da bi oksitocin mogao biti moralna molekula.
02:00
I did what most of us do -- I tried it on some colleagues.
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Učinio sam što većina nas radi -- isprobao sam na kolegama.
02:03
One of them told me,
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Jedan od njih mi je rekao,
02:05
"Paul, that is the world's stupidist idea.
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„Paul, to je najgluplja ideja na svijetu.
02:08
It is," he said, "only a female molecule.
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To je,“ rekao je, „isključivo ženska molekula.
02:10
It can't be that important."
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Ne može biti toliko važna."
02:12
But I countered, "Well men's brains make this too.
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Ali uzvratio sam mu, „Pa i muški mozgovi to proizvode.
02:15
There must be a reason why."
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Mora postojati razlog zašto.“
02:17
But he was right, it was a stupid idea.
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Ali bio je u pravu, bila je to glupa ideja.
02:20
But it was testably stupid.
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Bila je dovoljno glupa za testiranje.
02:22
In other words, I thought I could design an experiment
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Drugim riječima, mislio sam da bih mogao napraviti pokus
02:25
to see if oxytocin made people moral.
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da vidim da li je oksitocin ljude učinio moralnima.
02:29
Turns out it wasn't so easy.
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Ispalo je da nije tako jednostavno.
02:31
First of all, oxytocin is a shy molecule.
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Prije svega, oksitocin je stidljiva molekula.
02:34
Baseline levels are near zero,
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Osnovne razine su blizu nule,
02:36
without some stimulus to cause its release.
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bez nekog stimulansa da bi uzrokovao otpuštanje.
02:39
And when it's produced, it has a three-minute half-life,
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A kada se stvori, ima poluživot od tri minute
02:41
and degrades rapidly at room temperature.
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i brzo opada pri sobnoj temperaturi.
02:44
So this experiment would have to cause a surge of oxytocin,
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Dakle, ovaj bi pokus trebao uzrokovati nagon za oksitocinom,
02:46
have to grab it fast and keep it cold.
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morao bih ga brzo ugrabiti i zadržati na hladnom mjestu.
02:48
I think I can do that.
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Mislim da to mogu učiniti.
02:50
Now luckily, oxytocin is produced
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Srećom, oksitocin se stvara
02:52
both in the brain and in the blood,
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i u mozgu i u krvi
02:55
so I could do this experiment without learning neurosurgery.
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pa sam mogao napraviti ovaj pokus bez učenja neurokirurgije.
02:59
Then I had to measure morality.
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A zatim bih morao izmjeriti moralnost.
03:02
So taking on Morality with a capital M is a huge project.
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Dakle, prihvatiti se Moralnosti s velikim M je veliki projekt.
03:05
So I started smaller.
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Pa sam počeo s malim.
03:07
I studied one single virtue:
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Proučavao sam jedno jedino svojstvo:
03:10
trustworthiness.
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povjerljivost.
03:12
Why? I had shown in the early 2000s
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Zašto? U ranim 2000-ima sam prikazao
03:15
that countries with a higher proportion of trustworthy people
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da su u zemljama s većim razmjerom povjerljivosti ljudi
03:18
are more prosperous.
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uspješniji.
03:20
So in these countries, more economic transactions occur
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Dakle, u tim zemljama se događa više ekonomskih transakcija
03:23
and more wealth is created,
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i stvoreno je mnogo bogatstva,
03:25
alleviating poverty.
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ublažavajući siromaštvo.
03:27
So poor countries are by and large low trust countries.
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Dakle, siromašne zemlje su blizu velikih zemalja s niskim povjerenjem.
03:30
So if I understood the chemistry of trustworthiness,
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Dakle, ako sam razumio kemiju povjerljivosti,
03:33
I might help alleviate poverty.
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mogao bih pomoći ublažavanju siromaštva.
03:35
But I'm also a skeptic.
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Ali također sam i sumnjičav.
03:37
I don't want to just ask people, "Are you trustworthy?"
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Ne želim samo pitati ljude, „Jeste li povjerljivi?“
03:39
So instead I use
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Umjesto toga sam upotrijebio
03:41
the Jerry Maguire approach to research.
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pristup Jerryja McGuirea kako bih istražio.
03:43
If you're so virtuous,
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Ako ste tako moralni,
03:45
show me the money.
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pokažite mi novac.
03:47
So what we do in my lab
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Ono što radimo u mom laboratoriju
03:49
is we tempt people with virtue and vice by using money.
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je da mamimo ljude s vrlinama i manama koristeći novac.
03:51
Let me show you how we do that.
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Dozvolite mi da vam pokažem kako to radimo.
03:53
So we recruit some people for an experiment.
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Zaposlimo neke ljude za pokus.
03:55
They all get $10 if they agree to show up.
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Svi će dobiti 10 dolara ako se slože da se pojave.
03:58
We give them lots of instruction, and we never ever deceive them.
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Damo im mnogo uputa i nikada ih ne zavaravamo.
04:01
Then we match them in pairs by computer.
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Zatim ih složimo u parove pokraj računala.
04:04
And in that pair, one person gets a message saying,
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U tom paru, jedna osoba dobiva poruku koja kaže,
04:06
"Do you want to give up some of your $10
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„Želite li se odreći jednog dijela od vaših 10 dolara
04:08
you earned for being here
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koje ste zaradili zato što ste ovdje
04:10
and ship it to someone else in the lab?"
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i poslati ih nekome drugome u laboratoriju?“
04:12
The trick is you can't see them,
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Trik je u tome da ih ne možete vidjeti,
04:14
you can't talk to them.
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ne možete razgovarati s njima.
04:16
You only do it one time.
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Radite to samo jednom.
04:18
Now whatever you give up
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Čega god da se odreknete,
04:20
gets tripled in the other person's account.
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to će se utrostručiti na računu druge osobe.
04:23
You're going to make them a lot wealthier.
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Učinit ćete ih mnogo bogatijima.
04:25
And they get a message by computer saying
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I dobit će poruku kraj računala
04:27
person one sent you this amount of money.
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da je jedna osoba poslala ovu količinu novaca.
04:29
Do you want to keep it all,
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Želite li sve zadržati
04:31
or do you want to send some amount back?
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ili poslati nešto natrag?
04:34
So think about this experiment for minute.
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Na trenutak razmislite o ovom pokusu.
04:36
You're going to sit on these hard chairs for an hour and a half.
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Sjedit ćete na tim tvrdim stolicama sat i pol.
04:39
Some mad scientist is going to jab your arm with a needle
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Neki ludi znanstvenik će ubosti vašu ruku iglom
04:41
and take four tubes of blood.
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i uzeti četiri epruvete krvi.
04:43
And now you want me to give up this money and ship it to a stranger?
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I sad želite da se odreknem ovog novca i pošaljem ga strancu?
04:46
So this was the birth of vampire economics.
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To je bilo rođenje vampirske ekonomije.
04:49
Make a decision and give me some blood.
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Napraviti odluku i dati mi nešto krvi.
04:52
So in fact, experimental economists
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Zapravo, eksperimentalni ekonomisti
04:54
had run this test around the world,
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su napravili ovaj test širom svijeta
04:56
and for much higher stakes,
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i za mnogo veće uloge,
04:58
and the consensus view
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a viđenje općeg slaganja
05:00
was that the measure from the first person to the second was a measure of trust,
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je da je mjerenje od prve osobe do druge mjerilo povjerenja,
05:03
and the transfer from the second person back to the first
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a transfer od druge osobe natrag do prve
05:06
measured trustworthiness.
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mjerilo povjerljivosti.
05:08
But in fact, economists were flummoxed
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Ali zapravo, ekonomisti su bili smeteni
05:10
on why the second person would ever return any money.
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time zašto bi uopće druga osoba vratila ikakav novac.
05:13
They assumed money is good,
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Pretpostavili su da je novac dobar,
05:15
why not keep it all?
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zašto ga ne zadržati?
05:17
That's not what we found.
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Nismo to otkrili.
05:19
We found 90 percent of the first decision-makers sent money,
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Otkrili smo da 90 posto onih s prvom odlukom pošalju novac,
05:22
and of those who received money,
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a od onih koji prime novac,
05:24
95 percent returned some of it.
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95 posto vrati neki dio novca.
05:26
But why?
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Ali zašto?
05:28
Well by measuring oxytocin
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Pa, mjereći oksitocin,
05:30
we found that the more money the second person received,
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pronašli smo da što više novaca druga osoba primi,
05:32
the more their brain produced oxytocin,
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mozak proizvede više oksitocina,
05:34
and the more oxytocin on board,
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a s više prisutnog oksitocina,
05:36
the more money they returned.
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vraćaju više novaca.
05:39
So we have a biology of trustworthiness.
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Dakle, imamo biologiju povjerljivosti.
05:42
But wait. What's wrong with this experiment?
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Ali čekajte. Što ne valja s ovim pokusom?
05:45
Two things.
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Dvije stvari.
05:47
One is that nothing in the body happens in isolation.
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Prva je da se ništa u tijelu ne događa u izolaciji.
05:50
So we measured nine other molecules that interact with oxytocin,
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Pa smo izmjerili devet ostalih molekula koje djeluju s oksitocinom,
05:53
but they didn't have any effect.
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ali nisu imale nikakvog učinka.
05:55
But the second is
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Ali druga je
05:57
that I still only had this indirect relationship
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da sam još uvijek imao tu indirektnu vezu
05:59
between oxytocin and trustworthiness.
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između oksitocina i povjerljivosti.
06:01
I didn't know for sure
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Nisam bio siguran
06:03
oxytocin caused trustworthiness.
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da je oksitocin prouzrokovao povjerljivost.
06:05
So to make the experiment,
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Da bismo napravili pokus,
06:07
I knew I'd have to go into the brain
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znao sam da moram ući u mozak
06:09
and manipulate oxytocin directly.
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i direktno manipulirati oksitocinom.
06:11
I used everything short of a drill
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Koristio sam sve kratke vježbe
06:13
to get oxytocin into my own brain.
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kako bi dobio oksitocin u svoj vlastiti mozak.
06:16
And I found I could do it
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I otkrio sam da to mogu učiniti
06:18
with a nasal inhaler.
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s nosnim inhalatorom.
06:20
So along with colleagues in Zurich,
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S kolegama iz Zuricha,
06:22
we put 200 men on oxytocin or placebo,
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stavili smo 200 muškaraca na oksitocin ili placebo,
06:24
had that same trust test with money,
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napravili isti test povjerenja s novcem
06:26
and we found that those on oxytocin not only showed more trust,
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i otkrili smo da su oni na oksitocinu pokazali više povjerenja,
06:29
we can more than double the number of people
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možemo udvostručiti broj ljudi
06:32
who sent all their money to a stranger --
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koji su poslali sav svoj novac neznancu --
06:34
all without altering mood or cognition.
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sve bez mijenjanja raspoloženja ili spoznaje.
06:38
So oxytocin is the trust molecule,
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Dakle, oksitocin je molekula povjerenja,
06:42
but is it the moral molecule?
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ali je li i moralna molekula?
06:45
Using the oxytocin inhaler,
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Upotrijebljavajući oksitocinski inhalator,
06:47
we ran more studies.
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napravili smo još studija.
06:49
We showed that oxytocin infusion
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Pokazali smo da infuzija oksitocina
06:51
increases generosity
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povećava velikodušnost
06:53
in unilateral monetary transfers
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u jednostranom monetarnom prijenosu
06:55
by 80 percent.
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do 80 posto.
06:57
We showed it increases donations to charity
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Prikazali smo da povećava donacije dobrotvornim ustanovama
06:59
by 50 percent.
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za 50 posto.
07:01
We've also investigated
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Također smo istražili
07:03
non-pharmacologic ways to raise oxytocin.
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nefarmakološke načine kako podići oksitocin.
07:05
These include massage,
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To uključuje masažu,
07:07
dancing and praying.
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plesanje i molitvu.
07:09
Yes, my mom was happy about that last one.
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Da, moja majka je bila sretna zbog ovog zadnjeg.
07:12
And whenever we raise oxytocin,
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I kad god podignemo naš oksitocin,
07:14
people willingly open up their wallets
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ljudi dobrovoljno otvaraju novčanike
07:16
and share money with strangers.
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i dijele novac sa strancima.
07:18
But why do they do this?
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Ali zašto to rade?
07:20
What does it feel like
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Zašto se tako osjećamo
07:22
when your brain is flooded with oxytocin?
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kad nam je mozak potopljen oksitocinom?
07:24
To investigate this question, we ran an experiment
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Da bismo istražili ovo pitanje, napravili smo pokus
07:27
where we had people watch a video
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gdje su ljudi gledali video
07:29
of a father and his four year-old son,
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oca i njegovog četverogodišnjeg sina,
07:31
and his son has terminal brain cancer.
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a sin mu ima krajnji stadij karcinoma mozga.
07:33
After they watched the video, we had them rate their feelings
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Nakon što su odgledali video dali smo im da ocijene svoje osjećaje
07:36
and took blood before and after to measure oxytocin.
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i uzeli smo im krv prije i poslije kako bi izmjerili oksitocin.
07:39
The change in oxytocin
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Promjena u oksitocinu
07:41
predicted their feelings of empathy.
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je nagovijestila njihove osjećaje empatije.
07:45
So it's empathy
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Dakle, empatija je ta
07:47
that makes us connect to other people.
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koja nas tjera da se povežemo s drugim ljudima.
07:49
It's empathy that makes us help other people.
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Zbog empatije pomažemo drugim ljudima.
07:52
It's empathy that makes us moral.
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Zbog empatije smo moralni.
07:56
Now this idea is not new.
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Ta ideja nije nova.
07:58
A then unknown philosopher named Adam Smith
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Tada nepoznati filozof imenom Adam Smith
08:00
wrote a book in 1759
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napisao je knjigu 1759. godine
08:02
called "The Theory of Moral Sentiments."
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zvanu „Teorija moralnih osjećaja.“
08:04
In this book, Smith argued
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U toj knjizi, Smith raspravlja o tome
08:07
that we are moral creatures, not because of a top-down reason,
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da smo moralna bića, ne zbog razloga odozgo prema dolje,
08:10
but for a bottom-up reason.
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već zbog razloga odozdo prema gore.
08:12
He said we're social creatures,
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Rekao je da smo društvena bića,
08:14
so we share the emotions of others.
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i da zbog toga dijelimo osjećaje drugih.
08:16
So if I do something that hurts you, I feel that pain.
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Dakle, ako ja učinim nešto što će vas povrijediti, ja osjećam tu bol.
08:19
So I tend to avoid that.
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Pa se trudim to izbjegavati.
08:21
If I do something that makes you happy, I get to share your joy.
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Ako radim nešto što vas čini sretnima, dijelim vašu radost.
08:24
So I tend to do those things.
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Pa nastojim raditi te stvari.
08:26
Now this is the same Adam Smith who, 17 years later,
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Ovo je taj isti Adam Smith koji će 17 godina kasnije
08:28
would write a little book called "The Wealth of Nations" --
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napisati malu knjigu pod imenom „Bogatstvo naroda“ --
08:31
the founding document of economics.
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osnivački dokument ekonomije.
08:33
But he was, in fact, a moral philosopher,
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Ali on je, ustvari bio moralni filozof
08:36
and he was right on why we're moral.
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i bio je u pravu zašto smo moralni.
08:38
I just found the molecule behind it.
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Ja sam samo pronašao molekulu koja je iza toga.
08:41
But knowing that molecule is valuable,
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Ali znajući da je ta molekula vrijedna,
08:44
because it tells us how to turn up this behavior
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jer nam govori kako pojačati ovo ponašanje
08:47
and what turns it off.
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i što ga gasi.
08:49
In particular, it tells us
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Točnije, govori nam
08:51
why we see immorality.
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zašto vidimo nemoralnost.
08:54
So to investigate immorality,
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Da bismo istražili nemoralnost,
08:56
let me bring you back now to 1980.
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vratit ću vas sada u 1980.
08:58
I'm working at a gas station
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Radim na benzinskoj stanici
09:00
on the outskirts of Santa Barbara, California.
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na rubu Santa Barbare u Kaliforniji.
09:03
You sit in a gas station all day,
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Kada sjedite na benzinskoj stanici cijeli dan,
09:05
you see lots of morality and immorality, let me tell you.
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vidite mnogo morala i nemorala, da vam kažem.
09:07
So one Sunday afternoon, a man walks into my cashier's booth
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Jedno nedjeljno poslijepodne, čovjek dolazi do moje blagajne
09:10
with this beautiful jewelry box.
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s tom predivnom kutijom za nakit.
09:12
Opens it up and there's a pearl necklace inside.
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Otvara je i unutra je biserna ogrlica.
09:14
And he said, "Hey, I was in the men's room.
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I kaže, „Hej, bio sam u muškom wc-u.
09:16
I just found this. What do you think we should do with it?"
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Pronašao sam ovo. Što misliš da trebamo učiniti s tim?“
09:19
"I don't know, put it in the lost and found."
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„Ne znam, stavit ću je u izgubljeno-nađeno.“
09:21
"Well this is very valuable.
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„Pa, ovo je veoma vrijedno.
09:23
We have to find the owner for this." I said, "Yea."
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Moramo naći vlasnika.“ Rekao sam, „Da.“
09:25
So we're trying to decide what to do with this,
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Pokušavali smo odlučiti što učiniti s time
09:27
and the phone rings.
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i zazvoni telefon.
09:29
And a man says very excitedly,
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Čovjek veoma uzbuđeno kaže,
09:31
"I was in your gas station a while ago,
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„Bio sam na vašoj bezinskoj stanici maloprije
09:33
and I bought this jewelry for my wife, and I can't find it."
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i kupio sam nakit za ženu no ne mogu ga pronaći.“
09:35
I said, "Pearl necklace?" "Yeah."
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Kažem, „Bisernu ogrlicu?“ „Da.“
09:37
"Hey, a guy just found it."
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„Hej, tip ju je upravo pronašao.“
09:39
"Oh, you're saving my life. Here's my phone number.
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„Oh, spasili ste mi život. Evo vam broj mog telefona.
09:41
Tell that guy to wait half an hour.
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Recite tipu da pričeka pola sata.
09:43
I'll be there and I'll give him a $200 reward."
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Doći ću i dati mu 200 dolara kao nagradu.“
09:45
Great, so I tell the guy, "Look, relax.
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Odlično, pa ja kažem tipu, „Gle, opusti se.
09:47
Get yourself a fat reward. Life's good."
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Dozvoli sebi veliku nagradu. Život je lijep.“
09:50
He said, "I can't do it.
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On je rekao, „Ne mogu to učiniti.
09:52
I have this job interview in Galena in 15 minutes,
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Imam razgovor za posao u Galeni za 15 minuta
09:54
and I need this job, I've got to go."
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i treba mi taj posao, moram ići.“
09:57
Again he asked me, "What do you think we should do?"
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Ponovno me upitao, „Što misliš da bismo trebali učiniti?“
09:59
I'm in high school. I have no idea.
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U srednjoj sam školi. Nemam pojma.
10:02
So I said, "I'll hold it for you."
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Pa sam rekao, „Pričuvat ću ti to.“
10:04
He said, "You know, you've been so nice, let's split the reward."
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Rekao je, „Znaš, tako si ljubazan, podijelit ćemo nagradu.
10:07
I'll give you the jewelry, you give me a hundred dollars,
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Dat ću ti nakit, ti meni daj sto dolara,
10:09
and when the guy comes ... "
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a kad čovjek dođe ...“
10:11
You see it. I was conned.
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Vidite. Bio sam prevaren.
10:13
So this is a classic con called the pigeon drop,
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Ovo je klasična prevara zvana pad goluba,
10:16
and I was the pigeon.
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a ja sam bio golub.
10:18
So the way many cons work
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Način na koji mnoge prevare rade
10:20
is not that the conman gets the victim to trust him,
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nije u tome da čovjek koji vara natjera žrtvu da mu vjeruje
10:23
it's that he shows he trusts the victim.
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već da pokaže povjerenje žrtvi.
10:26
Now we know what happens.
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Sad znamo što se događa.
10:28
The victim's brain releases oxytocin,
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Žrtvin mozak otpušta oksitocin
10:30
and you're opening up your wallet or purse, giving away the money.
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i otvarate novčanik ili torbicu, dajući novac.
10:33
So who are these people
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Dakle, tko su ti ljudi
10:35
who manipulate our oxytocin systems?
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koji manipuliraju našim sustavom oksitocina?
10:38
We found, testing thousands of individuals,
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Pronašli smo, testirajući tisuće jedinki,
10:41
that five percent of the population
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da pet posto populacije
10:43
don't release oxytocin on stimulus.
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ne otpušta oksitocin prilikom stimulacije.
10:47
So if you trust them, their brains don't release oxytocin.
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Pa ako im vjerujete, njihovi mozgovi ne otpuštaju oksitocin.
10:50
If there's money on the table, they keep it all.
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Ako postoji novac na stolu, zadržat će sve.
10:53
So there's a technical word for these people in my lab.
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Postoji tehnička riječ za te ljude u mom laboratoriju.
10:55
We call them bastards.
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Zovemo ih kučkinim sinovima.
10:58
(Laughter)
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(Smijeh)
11:00
These are not people you want to have a beer with.
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To nisu ljudi s kojima želite popiti pivo.
11:02
They have many of the attributes of psychopaths.
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Imaju mnogo atributa psihopata.
11:06
Now there are other ways the system can be inhibited.
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Postoje drugi načini na koje sustav može biti inhibiran.
11:08
One is through improper nurturing.
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Jedan je kroz nepravilnu njegu.
11:11
So we've studied sexually abused women,
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Proučavali smo seksualno zlostavljane žene
11:14
and about half those don't release oxytocin on stimulus.
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i oko polovica njih ne otpušta oksitocin prilikom stimulacije.
11:17
You need enough nurturing
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Trebate dovoljno njegovanja
11:19
for this system to develop properly.
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za ovaj sustav kako bi se pravilno razvio.
11:21
Also, high stress inhibits oxytocin.
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Također, mnogo stresa inhibira oksitocin.
11:24
So we all know this, when we're really stressed out,
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Svi znamo da kada smo zaista pod stresom,
11:26
we're not acting our best.
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ne ponašamo se kako treba.
11:29
There's another way oxytocin is inhibited, which is interesting --
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Postoji drugi način na koji se oksitocin inhibira, što je zanimljivo --
11:32
through the action of testosterone.
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kroz djelovanje testosterona.
11:35
So we, in experiments, have administered testosterone to men.
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Pa smo mi, tijekom pokusa, davali testosteron muškarcima.
11:38
And instead of sharing money,
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I umjesto dijeljenja novca,
11:40
they become selfish.
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postali su sebični.
11:42
But interestingly,
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Ali zanimljivo,
11:45
high testosterone males are also more likely
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muškarci s povišenim testosteronom su bili skloniji
11:47
to use their own money to punish others for being selfish.
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tome da koriste svoj vlastiti novac kako bi kaznili druge za to što su sebični.
11:50
(Laughter)
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(Smijeh)
11:52
Now think about this. It means, within our own biology,
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Razmislite o ovome. To znači da unutar naše vlastite biologije
11:55
we have the yin and yang of morality.
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imamo jin i jang moralnosti.
11:58
We have oxytocin that connects us to others,
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Imamo oksitocin koji nas povezuje s drugima,
12:00
makes us feel what they feel.
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tjera nas da osjećamo ono što oni osjećaju.
12:02
And we have testosterone.
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I imamo testosteron.
12:04
And men have 10 times the testosterone as women,
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Muškarci imaju 10 puta više testosterona od žena,
12:06
so men do this more than women --
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pa muškarci ovo rade češće od žena --
12:08
we have testosterone that makes us want to punish
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imamo testosteron koji nas tjera da kaznimo
12:11
people who behave immorally.
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ljude koji se ponašaju nemoralno.
12:13
We don't need God or government telling us what to do.
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Ne trebamo Boga ili vladu da nam kaže što da radimo.
12:15
It's all inside of us.
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Sve je u nama.
12:18
So you may be wondering:
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Možda se pitate:
12:20
these are beautiful laboratory experiments,
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ovo su divni laboratorijski pokusi,
12:22
do they really apply to real life?
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ali važe li u stvarnom životu?
12:24
Yeah, I've been worrying about that too.
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Da, i mene je to također brinulo.
12:26
So I've gone out of the lab
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Otišao sam iz laboratorija
12:28
to see if this really holds in our daily lives.
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kako bih vidio važi li to u našim svakodnevnim životima.
12:30
So last summer, I attended a wedding in Southern England.
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Prošlog ljeta bio sam na vjenčanju u južnoj Engleskoj.
12:33
200 people in this beautiful Victorian mansion.
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200 ljudi u prekrasnoj viktorijanskoj vili.
12:36
I didn't know a single person.
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Nisam poznavao nijednu osobu.
12:38
And I drove up in my rented Vauxhall.
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Dovezao sam se u unajmljenom Vauxhallu.
12:40
And I took out a centrifuge and dry ice
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Uzeo sam centrifugu, suhi led,
12:42
and needles and tubes.
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igle i epruvete.
12:44
And I took blood from the bride and the groom
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Uzeo sam krv od mladenke i mladoženje
12:46
and the wedding party and the family and the friends
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na vjenčanju i obitelji i prijatelja
12:48
before and immediately after the vows.
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prije i odmah nakon zavjeta.
12:50
(Laughter)
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(Smijeh)
12:52
And guess what?
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I pogodite što?
12:54
Weddings cause a release of oxytocin,
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Vjenčanja uzrokuju otpuštanje oksitocina,
12:56
but they do so in a very particular way.
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ali na veoma određen način.
12:59
Who is the center of the wedding solar system?
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Tko je središte vjenčanog solarnog sistema?
13:01
The bride.
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Mladenka.
13:03
She had the biggest increase in oxytocin.
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Ona je imala najveće povećanje oksitocina.
13:05
Who loves the wedding almost as much as the bride?
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Tko voli vjenčanje gotovo jednako kao i mladenka?
13:08
Her mother, that's right.
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Njena majka, tako je.
13:10
Her mother was number two.
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Njena majka je bila broj dva.
13:12
Then the groom's father, then the groom,
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Zatim mladoženjin otac, pa mladoženja,
13:14
then the family, then the friends --
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pa obitelj i prijatelji --
13:16
arrayed around the bride
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raspoređeni oko mladenke
13:18
like planets around the Sun.
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kao planeti oko Sunca.
13:20
So I think it tells us that we've designed this ritual
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Mislim da nam to govori da smo stvorili ovaj ritual
13:23
to connect us to this new couple,
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kako bismo se povezali s ovim novim parom,
13:25
connect us emotionally.
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emocionalno povezali.
13:27
Why? Because we need them to be successful at reproducing
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Zašto? Zato što ih trebamo da budu uspješni u reprodukciji
13:30
to perpetuate the species.
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kako bi ovjekovječili vrstu.
13:33
I also worried that my trust experiments with small amounts of money
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Također me brinulo da moji pokusi povjerenja s malom količinom novca
13:36
didn't really capture how often we actually trust our lives to strangers.
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nisu zaista uhvatili koliko često zapravo povjeravamo naše živote potpunim strancima.
13:40
So even though I have a fear of heights,
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Pa iako imam strah od visine,
13:42
I recently strapped myself to another human being
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nedavno sam se privezao za drugo ljudsko biće
13:44
and stepped out of an airplane at 12,000 ft.
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i skočio iz aviona s 3.500 metara.
13:47
I took my blood before and after,
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Uzeo sam si krv prije i poslije
13:49
and I had a huge spike of oxytocin.
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i imao sam veliki skok oksitocina.
13:52
And there are so many ways we can connect to people.
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I postoje mnogi načini kako se možemo povezati s ljudima.
13:55
For example, through social media.
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Na primjer, kroz društvene medije.
13:57
Many people are Tweeting right now.
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Mnogo ljudi trenutno tweeta.
13:59
So we investigated the role of social media
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Pa smo istražili ulogu društvenih medija
14:01
and found the using social media
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i pronašli da korištenje društvenih medija
14:03
produced a solid double-digit increase in oxytocin.
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stvara solidan dvoznamenkasti rast oksitocina.
14:06
So I ran this experiment recently for the Korean Broadcasting System.
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Nedavno sam napravio ovaj pokus za Korejski TV sustav.
14:09
And they had the reporters and their producers participate.
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Sudjelovali su njihovi reporteri i producenti.
14:13
And one of these guys, he must have been 22,
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I jedan od tipova, mora da je imao oko 22 godine
14:15
he had 150 percent spike in oxytocin.
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je imao 150 postotni skok oksitocina.
14:18
I mean, astounding; no one has this.
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Mislim, zapanjujuće; nitko to nema.
14:20
So he was using social media in private.
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On je nasamo koristio društveni medij.
14:22
When I wrote my report to the Koreans,
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Kad sam napisao izvješće Korejcima,
14:24
I said, "Look, I don't know what this guy was doing,"
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rekao sam, „Gledajte, ne znam što je ovaj čovjek radio,“
14:26
but my guess was interacting with his mother or his girlfriend.
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ali moja pretpostavka je da je komunicirao sa svojom majkom ili djevojkom.
14:29
They checked.
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Provjerili su.
14:31
He was interacting on his girlfriend's Facebook page.
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Gledao je Facebook stranicu svoje djevojke.
14:33
There you go. That's connection.
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Eto vam. To je povezanost.
14:36
So there's tons of ways that we can connect to other people,
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Dakle, postoje brojni načini na koje se možemo povezati s drugim ljudima
14:39
and it seems to be universal.
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i čini se da su univerzalni.
14:41
Two weeks ago,
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Prije dva tjedna
14:43
I just got back from Papua New Guinea
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sam došao s Papue Nove Gvineje
14:45
where I went up to the highlands --
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gdje sam otišao u planinske krajeve --
14:47
very isolated tribes of subsistence farmers
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u veoma izolirana plemena postojećih farmera
14:50
living as they have lived for millenia.
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koji žive kako su živjeli tisućljećima.
14:53
There are 800 different languages in the highlands.
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Postoji 800 različitih jezika u planinskim krajevima.
14:56
These are the most primitive people in the world.
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To su najprimitivniji ljudi na svijetu.
14:59
And they indeed also release oxytocin.
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I oni također otpuštaju oksitocin.
15:02
So oxytocin connects us to other people.
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Dakle, oksitocin nas povezuje s drugim ljudima.
15:06
Oxytocin makes us feel what other people feel.
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Oksitocin nas tjera da osjećamo što drugi ljudi osjećaju.
15:08
And it's so easy to cause people's brains
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I veoma je lako uzrokovati otpuštanje
15:11
to release oxytocin.
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oksitocina u ljudskim mozgovima.
15:13
I know how to do it,
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Znam kako to učiniti
15:15
and my favorite way to do it is, in fact, the easiest.
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i moj najdraži način kako to učiniti je ustvari, najjednostavniji.
15:17
Let me show it to you.
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Da vam pokažem.
15:24
Come here. Give me a hug.
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Dođite. Zagrlite me.
15:26
(Laughter)
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(Smijeh)
15:28
There you go.
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Eto.
15:30
(Applause)
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(Pljesak)
15:39
So my penchant for hugging other people
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Moja sklonost grljenju drugih ljudi
15:41
has earned me the nickname Dr. Love.
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me dovela do nadimka Dr. Ljubav.
15:43
I'm happy to share a little more love in the world,
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Drago mi je što mogu podijeliti malo ljubavi na ovom svijetu,
15:45
it's great,
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odlično je,
15:47
but here's your prescription from Dr. Love:
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ali evo vam recept od Dr. Ljubavi:
15:49
eight hugs a day.
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osam zagrljaja na dan.
15:52
We have found that people who release more oxytocin
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Otkrili smo da su ljudi koji otpuštaju više oksitocina
15:54
are happier.
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sretniji.
15:56
And they're happier
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A sretniji su
15:58
because they have better relationships of all types.
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jer imaju bolje odnose svih vrsta.
16:01
Dr. Love says eight hugs a day.
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Dr. Ljubav kaže osam zagrljaja dnevno.
16:04
Eight hugs a day -- you'll be happier
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Osam zagrljaja dnevno -- bit ćete sretniji
16:06
and the world will be a better place.
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i svijet će biti bolje mjesto.
16:08
Of course, if you don't like to touch people, I can always shove this up your nose.
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Naravno, ako ne volite dirati ljude, uvijek vam ovo mogu nabiti u nos.
16:11
(Laughter)
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(Smijeh)
16:13
Thank you.
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Hvala vam.
16:15
(Applause)
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(Pljesak)
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