The genius of the London Tube Map | Small Thing Big Idea, a TED series

Translator: Krystian Aparta Reviewer: Camille Martínez

Prevoditelj: Neda Vrkic Recezent: Sanda L

The history of civilization, in some ways, is a history of maps:

Povijest civilizacije je, na neki način, povijest karata.

How have we come to understand the world around us?

Kako smo shvatili svijet oko nas?

One of the most famous maps works because it really isn't a map at all.

Jedna od najpoznatijih karti funkcionira jer zapravo uopće ni nije karta.

[Small thing. Big idea.]

(Mala stvar. Velika ideja.)

[Michael Bierut on the London Tube Map]

[Michael Bierut o karti podzemne željeznice Londona]

The London Underground came together in 1908,

Londonski metro nastao je 1908.,

when eight different independent railways merged

kad se osam različitih neovisnih željeznica spojilo

to create a single system.

za stvaranje jedinstvenog sustava.

They needed a map to represent that system

Trebali su kartu za predstavljanje tog sustava

so people would know where to ride.

da bi ljudi znali kamo se voziti.

The map they made is complicated.

Kartu koju su napravili je komplicirana.

You can see rivers, bodies of water, trees and parks --

Možete vidjeti rijeke, vodene površine, drveća i parkove --

the stations were all crammed together at the center of the map,

stanice su bile nagurane jedna do druge u središtu karte,

and out in the periphery, there were some that couldn't even fit on the map.

a na periferiji bilo je nekih koje nisu ni mogle stati na kartu.

So the map was geographically accurate, but maybe not so useful.

Dakle, karta je bila geografski točna, ali možda ne tako korisna.

Enter Harry Beck.

Tu nastupa Harry Beck.

Harry Beck was a 29-year-old engineering draftsman

Harry Beck bio je 29-godišnji inženjerski crtač

who had been working on and off for the London Underground.

koji je povremeno radio za Londonski Metro.

I imao je ključni uvid,

And he had a key insight,

and that was that people riding underground in trains

a to je da ljude koji se voze podzemnom željeznicom

don't really care what's happening aboveground.

baš ne zanima što se događa iznad zemlje.

They just want to get from station to station --

Samo žele doći od stanice do stanice --

"Where do I get on? Where do I get off?"

"Gdje ulazim? Gdje izlazim?

It's the system that's important, not the geography.

Sustav je taj koji je važan, ne zemljopis.

He's taken this complicated mess of spaghetti,

Uzeo je taj komplicirani nered od špageta

and he's simplified it.

i pojednostavio ga.

The lines only go in three directions:

Linije idu u samo tri smjera:

they're horizontal, they're vertical, or they're 45 degrees.

vodoravne su, okomite su ili pod kutom od 45 stupnjeva.

Likewise, he spaced the stations equally,

Također, stanice je ravnomjerno rasporedio,

he's made every station color correspond to the color of the line,

napravio je da svaka boja stanice odgovara boji linije,

and he's fixed it all so that it's not really a map anymore.

i popravio je sve tako da to uopće više nije karta.

What it is is a diagram,

Ono što to jest je dijagram,

just like circuitry,

kao sklopovi,

except the circuitry here isn't wires conducting electrons,

osim što sklopovi ovdje nisu žice koje provode elektrone,

it's tubes containing trains conducting people from place to place.

to su cijevi koje sadrže vlakove, koji provode ljude od mjesta do mjesta.

In 1933, the Underground decided, at last, to give Harry Beck's map a try.

Godine 1933. Podzemna je odlučila, napokon, isprobati kartu Harrya Becka.

The Underground did a test run of a thousand of these maps, pocket-size.

Podzemna je napravila testiranje s tisuću ovih karata, džepne veličine.

They were gone in one hour.

Razgrabljene su u sat vremena.

Shvatili su da su na tragu nečemu,

They realized they were onto something,

they printed 750,000 more,

otisnuli su još 750 000 primjeraka

and this is the map that you see today.

i to je karta koju vidite danas.

Beck's design really became the template

Beckov je dizajn stvarno postao predložak

for the way we think of metro maps today.

za način na koji danas vidimo karte metroa.

Tokyo, Paris, Berlin, São Paulo, Sydney, Washington, D.C. --

Tokyo, Paris, Berlin, São Paulo, Sydney, Washington D.C. --

all of them convert complex geography

svi pretvaraju složen zemljopis

into crisp geometry.

u jednostavnu geometriju.

All of them use different colors to distinguish between lines,

Svi oni koriste različite boje da bi razlikovali linije,

all of them use simple symbols to distinguish between types of stations.

svi oni koriste jednostavne simbole da bi razlikovali vrste stanica.

They all are part of a universal language, seemingly.

Svi su oni dio univerzalnog jezika, očito.

I bet Harry Beck wouldn't have known what a user interface was,

Kladim se da Harry Beck ne bi znao što je korisničko sučelje,

but that's really what he designed

ali to je zapravo ono što je on dizajnirao

and he really took that challenge and broke it down to three principles

i stvarno je prihvatio taj izazov i razradio ga na tri načela

za koje mislim da se mogu primijeniti

that I think can be applied in nearly any design problem.

u skoro svakom problemu s dizajnom.

First one is focus.

Prvi je fokus.

Focus on who you're doing this for.

Fokus na onog zbog koga to radite.

The second principle is simplicity.

Drugo načelo je jednostavnost.

What's the shortest way to deliver that need?

Koji je najkraći put da se ispuni ta potreba?

Finally, the last thing is:

I na kraju, posljednja stvar je:

Thinking in a cross-disciplinary way.

Razmišljanje na interdisciplinarni način.

Who would've thought that an electrical engineer

Tko bi pomislio da će inženjer elektrotehnike

would be the person to hold the key

biti osoba koja će držati ključ

to unlock what was then one of the most complicated systems in the world --

za otključavanje onoga što je tada bio jedan

od najkompliciranijih sustava na svijetu --

all started by one guy with a pencil and an idea.

sve je započeo jedan momak s olovkom i idejom.