Homaro Cantu + Ben Roche: Cooking as alchemy

96,998 views ใƒป 2011-12-15

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Mahmoud Aghiorly ุงู„ู…ุฏู‚ู‘ู‚: Anwar Dafa-Alla
00:15
Ben Roche: So I'm Ben, by the way.
0
15260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ุจุงู„ู…ู†ุงุณุจุฉ ุฅุณู…ูŠ ุจูŠู†
00:17
Homaro Cantu: And I'm Homaro.
1
17260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ูˆ ุฃู†ุง ู‡ูˆู…ุงุฑูˆุง
00:19
BR: And we're chefs. So when Moto
2
19260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ู†ุญู† ุทูู‡ุงุฉ , ุนู†ุฏู…ุง ุฅูุชุชุญู†ุง" ู…ูˆุชูˆ "
00:21
opened in 2004, people didn't really know
3
21260
2000
ููŠ ุนุงู… 2004 , ู„ู… ุชูƒู† ุงู„ู†ุงุณ ุชุนูŠ
00:23
what to expect. A lot of people thought
4
23260
2000
ุงู„ุฐูŠ ุณูˆู ู†ู‚ุฏู…ู‡ , ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุงุดุฎุงุต
00:25
that it was a Japanese restaurant, and
5
25260
2000
ุธู†ูˆุง ุงู†ู‡ ู…ุทุนู… ูŠุงุจุงู†ูŠ , ุฑุจู…ุง ..
00:27
maybe it was the name, maybe it was
6
27260
2000
ุจุณุจุจ ุงู„ุงุณู… , ุฑุจู…ุง ุจุณุจุจ ุงู„ุดุนุงุฑ
00:29
the logo, which was like a Japanese
7
29260
2000
ุงู„ุฐูŠ ูŠุจุฏูˆ ..
00:31
character, but anyway, we had all these
8
31260
2000
ูƒุญุฑู ูŠุงุจุงู†ูŠ .. ูˆู„ูƒู† ุจุตูˆุฑุฉ ุนุงู…ุฉ
00:33
requests for Japanese food, which is
9
33260
2000
ูƒู†ุง ู†ุชู„ู‚ู‰ ุงู„ุนุฏูŠุฏ ู…ู† ุทู„ุจุงุช ุงู„ุงุทุนู…ุฉ ุงู„ูŠุงุจุงู†ูŠุฉ
00:35
really not what we did. And after about
10
35260
2000
ูˆุงู„ุชูŠ ู„ู… ุชูƒู† ู„ุฏูŠู†ุง ููŠ ุงู„ุฃุณุงุณ ูˆุจุนุฏ ูุชุฑุฉ
00:37
the ten thousandth request for a maki roll,
11
37260
2000
ูˆุจุนุฏ 10,000 ุทู„ุจ ู„ู„ูุงุฆู "ุงู„ู…ุงูƒูŠ"
00:39
we decided to give the people
12
39260
2000
ู‚ุฑุฑู†ุง ุฃู† ู†ุจุฏุฃ ุจุฅุนุฏุงุฏ
00:41
what they wanted. So this picture is
13
41260
2000
ู…ุงูŠุฑูŠุฏูˆู† .. ู…ุง ุชุฑูˆู†ู‡ ููŠ ุงู„ุตูˆุฑุฉ
00:43
an example of printed food, and this was
14
43260
2000
ูˆู‡ูˆ ู…ุซุงู„ ุนู† " ุตูˆุฑ ุงู„ุฃุทุนู…ุฉ " ูˆ ู‡ุฐู‡ ูƒุงู†ุช
00:45
the first foray into what we like to call
15
45260
2000
ุงูˆู„ ุบุฒูˆุฉ ููŠู…ุง ูŠู…ูƒู†ู†ุง ูˆุตูู‡
00:47
flavor transformation. So this is all
16
47260
2000
ุจุชุญูˆูŠู„ " ุงู„ู†ูƒู‡ุฉ " ู‡ุฐู‡ ูƒู„
00:49
the ingredients, all the flavor of, you know,
17
49260
2000
ุงู„ู…ูƒูˆู†ุงุช .. ูƒู„ ุงู„ู†ูƒู‡ุงุช
00:51
a standard maki roll, printed onto
18
51260
2000
ุงู„ู…ูˆุฌูˆุฏุฉ ููŠ ู„ูุงุฆู ุงู„ู…ุงูƒุงูŠ , ู…ุทุจูˆุนุฉ
00:53
a little piece of paper.
19
53260
2000
ุนู„ู‰ ูˆุฑู‚ุฉ ุตุบูŠุฑุฉ
00:55
HC: So our diners started to get bored
20
55260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ูˆ ู…ู† ุซู… ุจุฏุฃ ุงู„ุฒุจุงุฆู† ูŠุถุฌุฑูˆู†
00:57
with this idea, and we decided to give them
21
57260
2000
ู…ู† ู‡ุฐู‡ ุงู„ููƒุฑุฉ .. ูู‚ุฑุฑู†ุง
00:59
the same course twice, so here we actually
22
59260
3000
ุงู†ุง ู†ุนูŠุฏ ุนู„ูŠู‡ู… ุงู„ุฏุฑุณ ู…ุฑุฉ ุฃุฎุฑู‰ .. ูู‡ุงูƒู… ูƒู…ุง ุชุฑูˆู†
01:02
took an element from the maki roll and
23
62260
2000
ุนุจุงุฑุฉ ุนู† ุนู†ุตุฑ ู…ู† ู„ูุงุฆู " ุงู„ู…ุงูƒุงูŠ "
01:04
and took a picture of a dish and then
24
64260
2000
ูˆุตูˆุฑุฉ ู„ู„ุทุจู‚ .. ูˆ ู…ู† ุซู…
01:06
basically served that picture with the dish.
25
66260
3000
ุชู‚ุฏูŠู… ุงู„ุทุจู‚ ู…ุน ุงู„ุตูˆุฑุฉ
01:09
So this dish in particular is basically
26
69260
2000
ูˆู‡ุฐุง ุงู„ุทุจู‚ ุจุงู„ุชุญุฏูŠุฏ ู‡ูˆ
01:11
champagne with seafood.
27
71260
2000
ุดู…ุจุงู†ูŠุง ูˆ ุทุนุงู… ุจุญุฑูŠ
01:13
The champagne grapes that you see are
28
73260
2000
ุงู† ุนู†ุจ ุงู„ุดู…ุจุงู†ูŠุง ุงู„ุชูŠ ุชุฑูˆู†ู‡ุง ู‡ู†ุง
01:15
actually carbonated grapes. A little bit of
29
75260
2000
ู‡ูŠ ุนุจุงุฑุฉ ุนู† ุญุจุงุช ุนู†ุจ ุบุงุฒูŠุฉ ูˆู…ุน ุงู„ุทุนุงู… ุงู„ุจุญุฑูŠ
01:17
seafood and some crรจme fraiche and the
30
77260
2000
ูˆู†ูƒู‡ุฉ ุงู„ูƒุฑูŠู…ุฉ ุงู„ุฐุงูƒูŠุฉ ูˆุงู„ุตูˆุฑุฉ
01:19
picture actually tastes exactly like the dish. (Laughter)
31
79260
3000
ุงู„ุชูŠ ุชุจุฏูˆ ู†ูƒู‡ุชู‡ุง ุชู…ุงู…ุง ูƒู…ุง ุงู„ุตุญู† ู†ุญุตู„ ุนู„ู‰ ุทุจู‚ ู…ู…ูŠุฒ ( ุถุญูƒ )
01:22
BR: But it's not all just edible pictures.
32
82260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ู„ู… ู†ู‚ู ุนู† ุงู„ุตูˆุฑ ุงู„ู‚ุงุจู„ุฉ ู„ู„ุฃูƒู„
01:24
We decided to do something
33
84260
2000
ู„ู‚ุฏ ู‚ุฑุฑู†ุง ุงู† ู†ู‚ูˆู… ุจุดูŠุก ู…ุฎุชู„ู
01:26
a little bit different and transform flavors
34
86260
2000
ูˆุฃู† ู†ู‚ูˆู… ุจุชุญูˆูŠู„ ู„ู„ู†ูƒู‡ุงุช
01:28
that were very familiar -- so in this case,
35
88260
3000
ุงู„ุชูŠ ูƒุงู†ุช ุดุงุฆุนุฉ ุฌุฏุงู‹ .. ููŠ ู‡ุฐู‡ ุงู„ุญุงู„ุฉ
01:31
we have carrot cake.
36
91260
2000
ู„ุฏูŠู†ุง ูุทูŠุฑุฉ ุงู„ุฌุฒุฑ
01:33
So we take a carrot cake, put it
37
93260
2000
ุงุฎุฐู†ุง ูุทูŠุฑุฉ ุงู„ุฌุฒุฑ
01:35
in a blender, and we have kind of like
38
95260
2000
ูˆูˆุถุนู†ุงู‡ุง ููŠ ุฎู„ุงุท .. ูุฃุตุจุญ ู„ุฏูŠู†ุง ู…ุง ูŠู…ูƒู†
01:37
a carrot cake juice, and then that went into
39
97260
2000
ูˆุตูู‡ ุจุนุตูŠุฑ ูุทูŠุฑุฉ ุงู„ุฌุฒุฑ ูˆ ู…ู† ุซู…
01:39
a balloon frozen in liquid nitrogen to create
40
99260
2000
ูˆุจุงุณุชุฎุฏุงู… ุจุงู„ูˆู† ู…ุฌู…ุฏ ุจุณุงุฆู„ ุงู„ู†ุชุฑูˆุฌูŠู†
01:41
this hollow shell of carrot cake
41
101260
3000
ุงุณุชุทุนู†ุง ุงู† ู†ุตู†ุน ูƒุฑุฉ ู…ู† ุขูŠุณ ูƒุฑูŠู… ูุทูŠุฑุฉ ุงู„ุฌุฒุฑ
01:44
ice cream, I guess, and it comes off
42
104260
2000
ูƒู…ุง ุฃุนุชู‚ุฏ ุงู†ู‡ ูŠู…ูƒู† ูˆุตูู‡ุง
01:46
looking like, you know,
43
106260
2000
ูˆู‚ุฏ ุจุฏุช ูƒู…ุง ุชุจุฏูˆ ู‡ู†ุง .. ู…ุซู„
01:48
Jupiter's floating around your plate.
44
108260
2000
ูƒูˆูƒุจ ุงู„ู…ุดุชุฑูŠ ูˆ ู‡ูˆ ูŠุฏูˆุฑ ููŠ ูู„ูƒ ุฏุงุฎู„ ุตุญู† ุงู„ุชู‚ุฏูŠู…
01:50
So yeah, we're transforming things into
45
110260
2000
ููŠ ุงู„ุญู‚ูŠู‚ุฉ ู†ุญู† ู†ุบูŠุฑ ุงู„ุงุทุนู…ุฉ
01:52
something that you have absolutely
46
112260
2000
ุงู„ู‰ ู†ู…ุงุฐุฌ ุญุชู…ุงู‹
01:54
no reference for.
47
114260
2000
ู„ู… ุชู…ุฑ ุนู„ูŠูƒู… ู…ู† ู‚ุจู„
01:56
HC: And here's something we have no
48
116260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ูˆู‡ุฐุง ุทุจู‚ ู„ุง ู…ุซูŠู„
01:58
reference to eat. This is a cigar, and
49
118260
2000
ู„ู‡ ุนู„ู‰ ุงู„ุงุทู„ุงู‚ .. ู‡ุฐู‡ ุณุฌุงุฆุฑ
02:00
basically it's a Cuban cigar made out of
50
120260
2000
ููŠ ุงู„ุงุณุงุณ ู‡ูŠ ุณูŠุฌุงุฑ ูƒูˆุจูŠ ู…ุตู†ูˆุน
02:02
a Cuban pork sandwich, so we take these
51
122260
2000
ู…ู† ุดุทูŠุฑุฉ ู„ุญู… ุงู„ุฎู†ุฒูŠุฑ ุงู„ูƒูˆุจูŠุฉ
02:04
spices that go into the pork shoulder,
52
124260
2000
ูˆุงุฎุฐู†ุง ุจุนุถ ุงู„ุชูˆุงุจู„ ูˆ ู‚ุทุน ู…ู† ูƒุชู ู„ุญู… ุงู„ุฎู†ุฒูŠุฑ
02:06
we fashion that into ash. We take
53
126260
2000
ูˆุดูƒู„ู†ุง ุจูˆุงุณุทุชู‡ุง ู…ุง ูŠุดุจู‡ ุฑู…ุงุฏ ุงู„ุณุฌุงุฆุฑ
02:08
the sandwich and wrap it up in
54
128260
2000
ูˆุงุฎุฐู†ุง ู‡ุฐุง ุงู„ุณู†ุฏูˆูŠุด ูˆ ู‚ู…ู†ุง ุจู„ูู‡
02:10
a collard green, put an edible label
55
130260
2000
ุจูˆุฑู‚ุฉ ุบู„ุงู ูˆ ุนู„ุงู…ุฉ ุชุฌุงุฑูŠุฉ ู‚ุงุจู„ุฉ ู„ู„ุฃูƒู„
02:12
that bears no similarity to
56
132260
2000
ู„ูƒูŠ ูŠุตุจุญ ู„ุฏูŠู†ุง ุทุจู‚ ู…ุทุงุจู‚ ุชู…ุงู…ุง
02:14
a Cohiba cigar label, and we put it
57
134260
2000
ู„ู„ุณูŠุฌุงุฑ ุงู„ูƒูˆุจูŠ ุฐุงุช ุงู„ู…ุงุฑูƒุฉ " ูƒูˆู‡ูŠุจุง " ูˆู‚ุฏู…ู†ุงู‡
02:16
in a dollar ninety-nine ashtray and charge
58
136260
2000
ููŠ ู…ู†ูุถุฉ ุณุฌุงุฆุฑ ูƒู„ูุชู‡ุง ุฏูˆู„ุงุฑ ูˆ 99 ุณู†ุช
02:18
you about twenty bucks for it. (Laughter)
59
138260
3000
ูˆู‚ู…ู†ุง ุจุจูŠุน ุงู„ุทุจู‚ ู„ูƒู… ุจ 20 ุฏูˆู„ุงุฑ ( ุถุญูƒ )
02:21
HC: Delicious.
60
141260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ุทุจู‚ ู„ุฐูŠุฐ
02:23
BR: That's not it, though.
61
143260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ู„ูŠุณ ู‡ุฐุง ูุญุณุจ
02:25
Instead of making foods that
62
145260
2000
ูุนูˆุถุงู‹ ุนู† ุฃู† ู†ู‚ูˆู… ุจุตู†ุงุนุฉ ุงุทุจุงู‚
02:27
look like things that you wouldn't eat,
63
147260
2000
ุชุจุฏูˆ ูƒุฃุดูŠุงุก ู„ู† ุชุฃูƒู„ูˆู‡ุง
02:29
we decided to make ingredients
64
149260
2000
ู‚ุฑุฑู†ุง ุงู† ู†ู‚ูˆู… ุจุนู…ู„ ู…ูƒูˆู†ุงุช
02:31
look like dishes that you know.
65
151260
2000
ุชุดุจู‡ ุงู„ุงุทุจุงู‚ ุงู„ุชูŠ ุชุนุฑููˆู†ู‡ุง
02:33
So this is a plate of nachos.
66
153260
2000
ู‡ุฐุง ู‡ูˆ ุทุจู‚ " ุงู„ู†ุงุดูˆุฒ "
02:35
The difference between our nachos
67
155260
2000
ุงู† ุงู„ูุฑู‚ ุจูŠู† ุงู„ู†ุงุดูˆุฒ ุฎุงุตุชู†ุง
02:37
and the other guy's nachos,
68
157260
2000
ูˆุงู„ู†ุงุดูˆุฒ ุงู„ุฐูŠ ูŠู‚ูˆู… ุจู‡ ุงู„ุขุฎุฑูˆู†
02:39
is that this is actually a dessert.
69
159260
2000
ู‡ูˆ ุฃู† ู‡ุฐุง ุงู„ุทุจู‚ ููŠ ุงู„ุญู‚ูŠู‚ุฉ ู‡ูˆ ุทุจู‚ ุชุญู„ุงูŠุฉ
02:41
So the chips are candied,
70
161260
2000
ุงู† ุงู„ุฑู‚ุงุฆู‚ ู‡ู†ุง ู‡ูŠ ุฑู‚ุงุฆู‚ ู…ุตู†ูˆุนุฉ ู…ู† ุงู„ุญู„ูˆู‰
02:43
the ground beef is made from chocolate,
71
163260
2000
ูˆู„ุญู… ุงู„ุถุฃู† ู…ุตู†ูˆุน ู…ู† ุงู„ุดูˆูƒู„ุงุชุฉ
02:45
and the cheese is made from a shredded
72
165260
2000
ูˆุงู„ุฌุจู†ุฉ ู…ุตู†ูˆุนุฉ ู…ู† ุดุฑุงุฐู…
02:47
mango sorbet that gets shredded
73
167260
2000
ุงู„ู…ุงู†ุฌุง ุงู„ุชูŠ ุชู… ุดุฑุฐู…ุชู‡ุง
02:49
into liquid nitrogen to look like cheese.
74
169260
2000
ุจูˆุงุณุทุฉ ุงู„ู†ูŠุชุฑูˆุฌูŠู† ุงู„ุณุงุฆู„ ู„ูƒูŠ ุชุจุฏูˆ ูƒู…ุง ุงู„ุฌุจู†
02:51
And after doing all of this
75
171260
2000
ูˆุจุนุฏ ุงู† ู‚ู…ู†ุง ุจู‡ุฐู‡ ุงู„ุนู…ู„ูŠุงุช
02:53
dematerialization and reconfiguring
76
173260
3000
ุนู…ู„ุงุช ุงุนุงุฏุฉ ุงู„ุชุดูƒูŠู„ ูˆ ุงู„ุชุฃู‡ูŠู„
02:56
of this, of these ingredients, we realized
77
176260
3000
ู„ู‡ุฐู‡ ุงู„ู…ูƒูˆู†ุงุช .. ุฃุฏุฑูƒู†ุง
02:59
that it was pretty cool,
78
179260
2000
ุงู†ู‡ุง ุฃู…ุฑูŒ ู…ู…ุชุน
03:01
because as we served it, we learned that
79
181260
2000
ู„ุงู†ู†ุง ุนู†ุฏู…ุง ู†ู‚ุฏู…ู‡ุง ู„ุงุญุธู†ุง
03:03
the dish actually behaves like the real thing,
80
183260
2000
ุงู† ุงู„ุทุจู‚ ูŠุชุตุฑู ูˆูƒุฃู†ู‡ ุงู„ุทุจู‚ ุงู„ุงุตู„ูŠ
03:05
where the cheese begins to melt.
81
185260
2000
ูุดุฑุฐู…ุงุช ุงู„ุฌุจู† ูƒุงู†ุช ุชุฐูˆุจ
03:07
So when you're looking at this thing
82
187260
2000
ูˆุนู†ุฏู…ุง ุชู†ุธุฑ ุงู„ู‰ ุงู„ุทุจู‚
03:09
in the dining room, you have this sensation
83
189260
2000
ููŠ ุงู„ู…ุทุนู… ุชู…ุชู„ูƒ ุงุญุณุงุณุงู‹
03:11
that this is actually a plate of nachos,
84
191260
2000
ุงู†ู‡ ุทุจู‚ ู…ู† ุงู„ู†ุงุดูˆุฒ
03:13
and it's not really until you begin tasting it
85
193260
2000
ูˆู„ูƒู† ู…ุง ุงู† ุชุจุฏุฃ ุจุชุฐูˆู‚ู‡
03:15
that you realize this is a dessert, and
86
195260
2000
ุญุชู‰ ุชุฏุฑูƒ ุฃู†ู‡ ุทุจู‚ ุชุญู„ุงูŠุฉ
03:17
it's just kind of like a mind-ripper.
87
197260
3000
ุงู† ุงู„ุงู…ุฑ ูƒุงู„ุนุจุซ ุจุงู„ููƒุฑ ูˆ ุงู„ุฏู…ุงุบ
03:20
(Laughter)
88
200260
2000
(ุถุญูƒ)
03:22
HC: So we had been creating
89
202260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ู„ู‚ุฏ ูƒู†ุง ู†ุตู†ุน
03:24
all of these dishes out of a
90
204260
2000
ูƒู„ ุชู„ูƒ ุงู„ุงุทุจุงู‚
03:26
kitchen that was more like
91
206260
2000
ู…ู† ู…ุทุจุฎู†ุง ุงู„ุฐูŠ
03:28
a mechanic's shop than a kitchen, and
92
208260
2000
ูŠุจุฏูˆ ูˆูƒุฃู†ู‡ ู…ุญู„ ู…ูŠูƒุงู†ูŠูƒูŠ
03:30
the next logical step for us was to install
93
210260
2000
ูˆูƒุงู†ุช ุงู„ุฎุทูˆุฉ ุงู„ู…ู†ุทู‚ูŠุฉ ุงู„ู„ุงุญู‚ุฉ ู‡ูŠ ุฃู† ู†ุนุฏ
03:32
a state-of-the-art laboratory,
94
212260
2000
ู…ุฎุชุจุฑ ูู†ูŠ ุนุงู…
03:34
and that's what we have here.
95
214260
2000
ูˆู‡ุฐุง ู…ุง ู‡ูˆ ุนู„ูŠู‡ ุงู„ุขู†
03:36
So we put this in the basement, and we
96
216260
2000
ููˆุถุนู†ุง ู‡ุฐุง ููŠ ุงู„ู‚ุจูˆ
03:38
got really serious about food, like
97
218260
2000
ูˆุฃุฎุฐู†ุง ู†ุฃุฎุฐ ุงู„ุงู…ุฑ ุจุฌุฏูŠุฉ
03:40
serious experimentation.
98
220260
2000
ููŠู…ุง ูŠุฎุต ุงู„ู‚ูŠุงู… ุจุงู„ุชุฌุงุฑุจ
03:42
BR: One of the really cool things about
99
222260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ูˆุงุญุฏุฉ ู…ู† ุงุฌู…ู„ ุงู„ุงุดูŠุงุก ููŠู…ุง ูŠุฎุต ุงู„ู…ุฎุชุจุฑ
03:44
the lab, besides that we have a new
100
224260
2000
ุบูŠุฑ ูˆุฌูˆุฏู‡ ุงู„ู…ู…ูŠุฒ
03:46
science lab in the kitchen, is that,
101
226260
2000
- ูˆุฌูˆุฏ ู…ุฎุชุจุฑ ุนู„ูˆู… ุฏุงุฎู„ ู…ุทุจุฎ - ู‡ูˆ
03:48
you know, with this new equipment, and
102
228260
2000
ูˆุฌูˆุฏ ู‡ุฐู‡ ุงู„ู…ุนุฏุงุช ุงู„ุฌุฏูŠุฏุฉ
03:50
this new approach, all these
103
230260
2000
ูˆู‡ุฐู‡ ุงู„ู…ู‚ุงุฑุจุงุช ุงู„ููƒุฑูŠุฉ
03:52
different doors to creativity that we never
104
232260
2000
ู†ุญูˆ ุงุจูˆุงุจ ุงู„ุงุจุฏุงุน ุงู„ุชูŠ ู…ุง ูƒู†ุง ูŠูˆู…ุง ู†ุธู† ุงู†ู†ุง ุณู†ุทุฑู‚ู‡ุง
03:54
knew were there began to open, and so the
105
234260
2000
ุงูˆ ู†ุนู„ู… ูƒูŠููŠุฉ ูุชุญู‡ุง
03:56
experiments and the food and the dishes
106
236260
2000
ู„ุฐุง ูุงู„ุชุฌุงุฑุจ ูˆ ุงู„ุงุทุนู…ุฉ ูˆุงู„ุงุทุจุงู‚
03:58
that we created, they just kept going
107
238260
3000
ุงู„ุชูŠ ูƒู†ุง ู†ุฎุชุฑุนู‡ุง ูƒุงู†ุช ุชุชุฒุงูŠุฏ ุจุงุณุชู…ุฑุงุฑ
04:01
further and further out there.
108
241260
2000
ูŠูˆู…ุงู‹ ุจุนุฏ ูŠูˆู… ู…ู† ุฎุงุฑุฌ ุฐู„ูƒ ุงู„ู…ุฎุชุจุฑ
04:03
HC: Let's talk about flavor transformation,
109
243260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ุฏุนูˆู†ุง ู†ุชุญุฏุซ ุนู† ุชุบูŠุฑ ุงู„ู†ูƒู‡ุงุช ูˆ ุชุญูˆูŠู„ู‡ุง
04:05
and let's actually make some cool stuff.
110
245260
2000
ูˆุฏุนูˆู†ุง ุญู‚ุงู‹ ู†ุตู†ุน ุงู…ูˆุฑุงู‹ ู…ู…ูŠุฒุฉ
04:07
You see a cow with its tongue hanging out.
111
247260
2000
ู‡ู†ุง ุชุฑูˆู† ุจู‚ุฑุฉ ุชู…ุฏ ุจู„ุณุงู†ู‡ุง
04:09
What I see is a cow about to eat something
112
249260
2000
ูˆู„ูƒู† ู…ุง ุฃุฑุงู‡ ู‡ูˆ ุจู‚ุฑุฉ ุนู„ู‰ ูˆุดูƒ ุฃูƒู„ ุดูŠุก ู…ุง
04:11
delicious. What is that cow eating?
113
251260
3000
ู„ุฐูŠุฐ . ูˆุงู„ุณุคุงู„ ู…ุง ุงู„ุฐูŠ ุณูˆู ุชุฃูƒู„ู‡ ุงู„ุจู‚ุฑุฉ ุŸ
04:14
And why is it delicious?
114
254260
2000
ูˆู„ู…ุงุฐุง ู‡ูˆ ู„ุฐูŠุฐ ุŸ
04:16
So the cow, basically, eats three basic
115
256260
2000
ุงู† ุงู„ุฃุจู‚ุงุฑ ููŠ ุงู„ุงุณุงุณ ุชุฃูƒู„
04:18
things in their feed: corn, beets, and barley,
116
258260
4000
ุงู„ุฐุฑุฉ ูˆุงู„ููˆู„ ูˆุงู„ุดุนูŠุฑ
04:22
and so what I do is I actually
117
262260
2000
ุญุณู†ุงู‹ ู…ุง ุงู„ุฐูŠ ุฃู‚ูˆู… ุจู‡ ุญู‚ุงู‹
04:24
challenge my staff with these crazy,
118
264260
2000
ู„ูƒูŠ ุฃุชุญุฏู‰ ู†ูุณูŠ ุจู‡ุฐู‡ ุงู„ุงู…ูˆุฑ ุงู„ุฌู†ูˆู†ูŠุฉ
04:26
wild ideas. Can we take what the cow
119
266260
3000
ูˆุงู„ุงููƒุงุฑ ุงู„ุฌู†ูˆู†ูŠุฉ .. ู‡ู„ ุจุงู„ุฅู…ูƒุงู† ุฃู† ุงู‚ูˆู… ุจุฃุฎุฐ
04:29
eats, remove the cow, and then make
120
269260
2000
ู…ุง ุชุฃูƒู„ู‡ ุงู„ุจู‚ุฑุฉ .. ูˆ ุงุจุนุฏ ุตูˆุฑุฉ ุงู„ุจู‚ุฑุฉ ูˆ ู…ู† ุซู…
04:31
some hamburgers out of that?
121
271260
2000
ุงู‚ูˆู… ุจุนู…ู„ " ู‡ุงู…ุจุฑุฌุฑ " ู…ู† ุฐู„ูƒ ุŸ
04:33
And basically the reaction tends to be
122
273260
2000
ูˆู…ู† ุงู„ู…ุคูƒุฏ ุงู† ุฑุฏุฉ ุงู„ูุนู„ ุนู„ู‰ ู‡ุฐุง
04:35
kind of like this. (Laughter)
123
275260
2000
ุณูˆู ุชูƒูˆู† ู…ู† ู…ุซู„ ู‡ุฐู‡ ( ุถุญูƒ )
04:37
BR: Yeah, that's our chef de cuisine,
124
277260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ู‡ุฐุง ู‡ูˆ ุงู„ุดูŠู
04:39
Chris Jones. This is not the only guy
125
279260
2000
ูƒุฑูŠุณ ุฌูˆู†ุฒ .. ุงู†ู‡ ู„ูŠุณ ุงู„ุดุฎุต ุงู„ูˆุญูŠุฏ
04:41
that just flips out when we assign
126
281260
2000
ุงู„ุฐูŠ ูŠุฃูุฃู ุญูŠู†ู…ุง ู†ุทู„ุจ ู…ู†ู‡ ุนู…ู„ุง ู…ุง
04:43
a ridiculous task, but a lot of these ideas,
127
283260
3000
ุฃูˆ ู…ู‡ู…ุฉ ุณุฎูŠูุฉ .. ุงูˆ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุงููƒุงุฑ
04:46
they're hard to understand.
128
286260
2000
ุงู„ุชูŠ ู…ู† ุงู„ุตุนุจ ุงุณุชูŠุนุงุจู‡ุง
04:48
They're hard to just get automatically.
129
288260
2000
ูˆู…ู† ุงู„ุตุนุจ ุงุณุชูŠุนุงุจู‡ุง ู…ุจุงุดุฑุฉ
04:50
There's a lot of research and a lot of
130
290260
3000
ูู‡ู†ุงูƒ ูŠุฌุจ ุงู† ุชุฌุฑูŠ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุงุจุญุงุซ
04:53
failure, trial and error -- I guess, more error --
131
293260
3000
ูˆุณู†ูุดู„ ูˆ ุณู†ุฌุฑุจ ูˆู†ุฎุทุฆ .. ูˆุฑุจู…ุง ู†ูุดู„ ุงูƒุซุฑ
04:56
that goes into each and every dish,
132
296260
2000
ูˆู‡ุฐุง ู†ูˆุงุฌู‡ู‡ ููŠ ุนุฏุฉ ุงุทุจุงู‚
04:58
so we don't always get it right, and it takes
133
298260
2000
ู„ุง ู†ุตูŠุจ ุฏุงุฆู…ุงู‹ ูˆ ูŠุญุชุงุฌ ุงู„ุงู…ุฑ ู…ู†ุง ุจุนุถ ุงู„ูˆู‚ุช
05:00
a while for us to be able to explain that
134
300260
2000
ู„ูƒูŠ ู†ุชู…ูƒู† ู…ู† ุชูุณูŠุฑ ุฐู„ูƒ
05:02
to people.
135
302260
2000
ู„ู„ู†ุงุณ
05:04
HC: So, after about a day of Chris and I
136
304260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ุจุนุฏ ูŠูˆู… ู‚ุถูŠุชู‡ ุงู†ุง ูˆูƒุฑูŠุณ
05:06
staring at each other, we came up with
137
306260
2000
ู†ู†ุธุฑ ููŠ ูˆุฌูˆู‡ ุจุนุถู†ุง .. ุงุณุชุทุนู†ุง ุงู† ู†ุตู„ ู„ุดูŠุก
05:08
something that was pretty close
138
308260
2000
ูŠุดุจู‡ ู„ุญุฏ ู…ุง
05:10
to the hamburger patty, and as you can
139
310260
2000
ู„ุญู… ุงู„ู‡ู…ุจุฑุฌุฑ , ูƒู…ุง ุชุฑูˆู† ู‡ู†ุง
05:12
see it basically forms like hamburger meat.
140
312260
2000
ุงู†ู‡ ู…ุดูƒู„ ุชู…ุงู…ุง ูƒู…ุง ูŠุดูƒู„ ู„ุญู… ุงู„ู‡ู…ุจุฑุฌุฑ
05:14
This is made from three ingredients:
141
314260
3000
ูˆู‡ูˆ ู…ุตู†ูˆุน ู…ู† 3 ู…ูƒูˆู†ุงุช
05:17
beets, barley, corn, and so it
142
317260
2000
ู‡ูŠ ุงู„ุฐุฑุฉ ูˆ ุงู„ููˆู„ ูˆ ุงู„ุดุนูŠุฑ
05:19
actually cooks up like hamburger meat,
143
319260
2000
ูˆูŠุชู… ุทู‡ูŠู‡ ูƒู…ุง ูŠุทู‡ู‰ ู„ุญู… ุงู„ู‡ู…ุจุฑุฌุฑ
05:21
looks and tastes like hamburger meat,
144
321260
2000
ูˆูŠุจุฏูˆ ูˆ ู†ูƒู‡ุชู‡ ุชู…ุงู…ุง ูƒู…ุง ุงู„ู‡ู…ุจุฑุฌุฑ
05:23
and not only that, but it's basically
145
323260
3000
ูˆู„ูŠุณ ู‡ุฐุง ูุญุณุจ .. ู„ุงู†ู‡ ููŠ ุงู„ุญู‚ูŠู‚ุฉ
05:26
removing the cow from the equation.
146
326260
2000
ู‡ูˆ ุงุฒุงู„ุฉ ุงู„ุจู‚ุฑุฉ ู…ู† ู…ุนุงุฏู„ุฉ - ุตู†ุน ุงู„ู‡ู…ุจุฑุฌุฑ -
05:28
So replicating food, taking it into that
147
328260
3000
ูˆุงุนุงุฏุฉ ุชุตู†ูŠุน ุงู„ุทุนุงู… ูˆ ุงู„ุชู‚ุฏู… ุงู„ู‰
05:31
next level is where we're going.
148
331260
2000
ุงู„ู…ุณุชูˆู‰ ุงู„ุขุฎุฑ .. ูˆู‡ุฐุง ู…ุง ู†ุญู† ู…ู‚ุฏู…ูŠู† ุนู„ูŠู‡
05:33
(Applause)
149
333260
3000
(ุชุตููŠู‚)
05:36
BR: And it's definitely the world's first
150
336260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ูˆู‡ูˆ ุญุชู…ุงู‹ ู„ุญู… ุงู„ู‡ู…ุจุฑุฌุฑ ุงู„ุงูˆู„
05:38
bleeding veggie burger,
151
338260
2000
ุงู„ุฐูŠ " ูŠุฏู…ู‰ " ุจุนุตุงุฑุฉ ุงู„ุฎุถุงุฑ
05:40
which is a cool side effect.
152
340260
3000
ูˆู‡ูˆ ู…ู† ุงู„ุฃุนุฑุงุถ ุงู„ุฌุงู†ุจูŠุฉ ุงู„ู…ู…ุชุนุฉ
05:43
And a miracle berry, if you're not familiar
153
343260
2000
ูˆ ุชูˆุช ูŠุนุชุจุฑ ู…ุนุฌุฒุฉ , ุงู† ู„ู… ุชูƒูˆู†ูˆุง ุชุนุฑููˆู‡
05:45
with it, is a natural ingredient, and it
154
345260
2000
ู‡ูˆ ู…ูƒูˆู† ุงุณุงุณูŠ ..
05:47
contains a special property.
155
347260
2000
ูˆููŠ ุฎุตุงุฆุต ู…ู…ูŠุฒุฉ
05:49
It's a glycoprotein called miraculin,
156
349260
2000
ุญูŠุซ ููŠู‡ ุจุฑูˆุชูŠู† ุณูƒุฑูŠ ูŠุฏุนู‰ " ูƒูŠุฑุงูƒูˆู„ูŠู† "
05:51
a naturally occurring thing. It still freaks
157
351260
2000
ูˆู‡ูˆ ู…ูƒูˆู† ุทุจูŠุนูŠุงู‹ .. ูˆูŠุตูŠุจู†ูŠ ุจุงู„ูุฒุน
05:53
me out every time I eat it, but it has a
158
353260
2000
ููŠ ูƒู„ ู…ุฑุฉ ุงุณุชุฎุฏู…ู‡ .. ูˆู„ูƒู† ู„ุฏูŠู‡
05:55
unique ability to mask certain taste
159
355260
2000
ู‚ุฏุฑุฉ ุฎุงุตุฉ ุนู„ู‰ ุชูƒูˆูŠู† ู…ุฐุงู‚ ู…ุนูŠู† - ุฎุฏุงุน ู†ูƒู‡ูŠ -
05:57
receptors on your tongue, so that primarily
160
357260
2000
ุนู„ู‰ ู…ุณุชู‚ุจู„ุงุช ุงู„ู†ูƒู‡ุฉ ููŠ ุงู„ู„ุณุงู† ..
05:59
sour taste receptors, so normally things
161
359260
2000
ูุญุณุงุณุงุช ุงู„ู†ูƒู‡ุฉ ุงู„ุฃุณุงุณูŠุฉ ุงู„ู…ุชุนู„ู‚ุฉ ุงู„ุชูŠ ุนุงุฏุฉ ุชุชุฐูˆู‚ ุงู„ู…ุฑุงุฑุฉ
06:01
that would taste very sour or tart,
162
361260
2000
ุชุจุฏุฃ ุชุจุนุงู‹ ู„ู‡ุฐุง ุงู„ุฑูˆุชูŠู† ุงู„ุณูƒุฑูŠ
06:03
somehow begin to taste very sweet.
163
363260
3000
ุจุตูˆุฑุฉ ู…ุง ุชุจุฏูˆ ุญู„ูˆุฉ ุงู„ู…ุฐุงู‚
06:06
HC: You're about to eat a lemon,
164
366260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ูุฅู† ูƒู†ุช ุณุชุฃูƒู„ ุงู„ู„ูŠู…ูˆู† ..
06:08
and now it tastes like lemonade.
165
368260
2000
ูุณุชุดุนุฑ ุงู†ู‡ุง ู„ูŠู…ูˆู†ุงุฏุง
06:10
Let's just stop and think about the
166
370260
2000
ุฏุนูˆู†ุง ู†ุชูˆู‚ู ูˆู†ููƒุฑ ุจู‡ุฐุง ..
06:12
economic benefits of something like that.
167
372260
2000
ูˆุจุงู„ู…ุฑุฏูˆุฏ ุงู„ุงู‚ุชุตุงุฏูŠ ุนู† ุฃู…ุฑ ูƒู‡ุฐุง ..
06:14
We could eliminate sugar across the board
168
374260
2000
ูŠู…ูƒู†ู†ุง ุงู† ู†ู„ุบูŠ ุงู„ุณูƒุฑ ู…ู† ุงู„ุณุงุญุฉ
06:16
for all confectionary products and sodas,
169
376260
2000
ู…ู† ูƒู„ ู…ู†ุชุฌุงุช ุงู„ุญู„ูˆูŠุงุช ูˆ ุงู„ุตูˆุฏุง
06:18
and we can replace it with
170
378260
2000
ูˆุงู† ู†ุจุฏู„ู‡ุง ุจู‡ุฐู‡
06:20
all-natural fresh fruit.
171
380260
2000
ุงู„ูุงูƒู‡ุฉ ุงู„ุทุจูŠุนูŠุฉ ุงู„ู†ู‚ูŠุฉ
06:22
BR: So you see us here cutting up
172
382260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ูƒู…ุง ุชุฑูˆู† ู‡ู†ุง ุนู…ู„ูŠุฉ ุชู‚ุทูŠุน
06:24
some watermelon. The idea with this
173
384260
2000
ู„ู„ุจุทูŠุฎ .. ุงู† ุงู„ููƒุฑุฉ ู…ู† ูˆุฑุงุก ู‡ุฐุง
06:26
is that we're going to eliminate tons of
174
386260
2000
ู‡ูˆ ุงู„ุชุฎููŠู ู…ู† ุฃุทู†ุงู† " ุงู„ุงู…ูŠุงู„ " ุงู„ุบุฐุงุฆูŠุฉ
06:28
food miles, wasted energy,
175
388260
3000
ูˆุงู„ุทุงู‚ุฉ ุงู„ู…ู‡ุฏูˆุฑุฉ
06:31
and overfishing of tuna by creating tuna,
176
391260
3000
ูˆุงู„ุตูŠุฏ ุงู„ุฌุงุฆุฑ ุจุฒุฑุงุนุฉ ุณู…ูƒ ุงู„ุชูˆู†ุง
06:34
or any exotic produce or item
177
394260
3000
ุงูˆ ุงูŠ ู…ู†ุชุฌ ู…ู…ูŠุฒ
06:37
from a very far-away place,
178
397260
3000
ู…ู† ุจู‚ุงุน ุจุนูŠุฏุฉ ุนู† ุฃู…ุงูƒู†ู†ุง
06:40
with local, organic produce;
179
400260
3000
ุจูˆุงุณุทุฉ ุชุตู†ูŠุน ู…ุญู„ูŠ ูˆ ุทุจูŠุนูŠ
06:43
so we have a watermelon from Wisconsin.
180
403260
2000
ู‡ู†ุง ู„ุฏูŠู†ุง ุจุทูŠุฎ ู…ู† ูˆูŠุณูƒู†ุณูˆู†
06:45
HC: So if miracle berries take sour things
181
405260
2000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ูˆุงู† ูƒุงู† ุชูˆุช ุงู„ู…ุนุฌุฒุฉ ูŠุณุชุทูŠุน ุชุญูˆูŠู„ ุงู„ู…ุฑุงุฑุฉ
06:47
and turn them into sweet things,
182
407260
2000
ุงู„ู‰ ุญู„ุงูˆุฉ
06:49
we have this other pixie dust
183
409260
2000
ู„ุฏูŠู†ุง ู‡ุฐู‡ ุงู„ุงุญุฌูŠุฉ ุงู„ุฃุฎุฑู‰
06:51
that we put on the watermelon, and it
184
411260
2000
ุงู„ุชูŠ ู†ุถุน ููŠู‡ุง ุงู„ุจุทูŠุฎ ู„ูƒูŠ ู†ุญูˆู„ู‡
06:53
makes it go from sweet to savory.
185
413260
3000
ู…ู† ุงู„ุญู„ุงูˆุฉ ุฅู„ู‰ ุงู„ู„ุฐุฉ
06:56
So after we do that, we put it into
186
416260
2000
ุจุนุฏ ุงู† ู†ู‚ูˆู… ุจุฐู„ูƒ
06:58
a vacuum bag, add a little bit of seaweed,
187
418260
2000
ู†ู‚ูˆู… ุจุชูุฑูŠุบ ุงู„ู‡ูˆุงุก ู…ู†ู‡ ูˆูˆุถุน ุงู„ู‚ู„ูŠู„ ู…ู† ุจุฐูˆุฑ ุงู„ุจุญุฑ
07:00
some spices, and we roll it, and this
188
420260
3000
ูˆุจุนุถ ุงู„ุจู‡ุงุฑุงุช ูˆ ู…ู† ุซู… ู†ู„ูู‡ุง ู‡ูƒุฐุง
07:03
starts taking on the appearance of tuna.
189
423260
2000
ู„ูƒูŠ ุชุจุฏูˆ ูƒู…ุง ุงู„ุชูˆู†ุง
07:05
So the key now is to make it
190
425260
2000
ูˆุงู„ู‡ุฏู ุงู„ุงู† ู‡ูˆ ุฌุนู„ู‡ุง
07:07
behave like tuna.
191
427260
2000
ุชุชูุงุนู„ ูˆ ุชุชุตุฑู ูƒู…ุง ุงู„ุชูˆู†ุง
07:09
BR: And then after a quick dip into some
192
429260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ูˆุจุนุฏ ุงู† ู†ู‚ูˆู… ุจุบู…ุณู‡ุง ุจุตูˆุฑุฉ ุณุฑูŠุนุฉ
07:11
liquid nitrogen to get that perfect sear,
193
431260
3000
ููŠ ู†ุชุฑูˆุฌูŠู† ุณุงุฆู„ ู„ู„ุญุตูˆู„ ุนู„ู‰ ู‚ูˆุงู… ู…ุซุงู„ูŠ
07:14
we really have something that looks,
194
434260
2000
ูŠูƒูˆู† ู„ุฏูŠู†ุง ุดูŠุก ูŠุดุจู‡ ูˆ ุทุนู…ุฉ
07:16
tastes and behaves like the real thing.
195
436260
3000
ุชู…ุงู…ุง ูƒู…ุง ุงู„ู†ุณุฎุฉ ุงู„ุงุตู„ูŠุฉ ู…ู†ู‡ - ุงู„ุชูˆู†ุง -
07:19
HC: So the key thing to remember here is,
196
439260
3000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ุงู„ููƒุฑุฉ ุงู„ุงุณุงุณูŠุฉ ุงู„ุชูŠ ูŠุฌุจ ุงู† ู†ุชุฐูƒุฑู‡ุง ุฏูˆู…ุง
07:22
we don't really care
197
442260
3000
ู‡ูˆ ุงู†ู‡ ู„ุง ูŠู‡ู…
07:25
what this tuna really is.
198
445260
2000
ู…ุง ู‡ูˆ ู…ูƒูˆู† ุงู„ุชูˆู†ุง
07:27
As long as it's good for you and good for
199
447260
2000
ุทุงู„ู…ุง ุงู†ู‡ ู…ููŠุฏ ูˆ ุทุนู…ู‡ ุฌูŠุฏ ูˆ ุบูŠุฑ
07:29
the environment, it doesn't matter.
200
449260
2000
ุถุงุฑ ู„ู„ุจูŠุฆุฉ .. ู†ุนู… ุงู„ุงู…ุฑ ุบูŠุฑ ู…ู‡ู…
07:31
But where is this going?
201
451260
2000
ูˆู„ูƒู† ุฅู„ู‰ ุฃูŠู† ู†ุตุจูˆุง ุจู‡ุฐุง ุŸ
07:33
How can we take this idea of tricking your
202
453260
2000
ุงู„ู‰ ุงูŠู† ูŠู…ูƒู†ู†ุง ุงู† ู†ุฃุฎุฐ ููƒุฑุฉ ุฎุฏุงุน
07:35
tastebuds and leapfrog it into something
203
455260
2000
ู…ุฌุณุงุช ุงู„ุชุฐูˆู‚ ูˆ ุงู„ู‚ูุฒ ุจู‡ุง ุงู„ู‰ ุงู„ุงู…ุงู…
07:37
that we can do today that could be
204
457260
2000
ู‡ู„ ู…ุง ู†ู‚ูˆู… ุจู‡ ุงู„ูŠูˆู…
07:39
a disruptive food technology?
205
459260
2000
ูŠู…ูƒู† ุงู† ูŠูƒูˆู† ุชูƒู†ูˆู„ูˆุฌูŠุง ุบุฐุงุฆูŠุฉ ู‡ุฏุงู…ุฉ ุŸ
07:41
So here's the next challenge.
206
461260
2000
ุญุณู†ุงู‹ ุงู„ูŠูƒู… ุงู„ุชุญุฏูŠ ุงู„ุชุงู„ูŠ
07:43
I told the staff, let's just take a bunch
207
463260
2000
ู‚ู„ุช ู„ูุฑูŠู‚ ุงู„ุนู…ู„ .. ุฏุนูˆู†ุง ู†ุฃุฎุฐ
07:45
of wild plants, think of them as
208
465260
2000
ุญุฒู…ุฉ ู…ู† ุงู„ู†ุจุงุชุงุช ุงู„ุจุฑูŠุฉ
07:47
food ingredients. As long as they're
209
467260
2000
ูˆู†ุนุงู…ู„ู‡ุง ูƒู…ูƒูˆู†ุงุช ุบุฐุงุฆูŠุฉ .. ุทุงู„ู…ุง ุงู†ู‡ุง
07:49
non-poisonous to the human body,
210
469260
2000
ุบูŠุฑ ู…ุคุฐูŠุฉ ู„ู„ุฌุณู… ุงู„ุจุดุฑูŠ
07:51
go out around Chicago sidewalks,
211
471260
2000
ุงุฐู‡ุจูˆุง ููŠ ุงู†ุญุงุก ุดูŠูƒุงุบูˆ
07:53
take it, blend it, cook it and then
212
473260
2000
ุงุฌู…ุนูˆู‡ู… .. ุงุฎุทู„ูˆู‡ู… .. ูˆู…ู† ุซู… ุงุทุจุฎูˆู‡ู…
07:55
have everybody flavor-trip on it at Moto.
213
475260
3000
ูˆุฏุนูˆู†ุง ู†ุฏุฎู„ ุงู„ุฒุจุงุฆู† ููŠ ุฌูˆู„ุฉ ู…ู† ุงู„ู†ูƒู‡ุงุช
07:58
Let's charge them a boatload of cash for this
214
478260
2000
ูˆู†ุฃุฎุฐ ู…ู†ู‡ู… ูƒู…ุงู‹ ูƒุจูŠุฑุงู‹ ู…ู† ุงู„ู…ุงู„ ู„ู‚ุงุก ู‡ุฐุง
08:00
and see what they think. (Laughter)
215
480260
4000
ูˆู„ู†ุฑู‰ ู…ุงุฐุง ูŠููƒุฑูˆู† ุญูŠุงู„ ู‡ุฐุง ( ุถุญูƒ )
08:04
BR: Yeah, so you can imagine, a task
216
484260
2000
ุจูŠู† ุฑูˆุดูŠู‡ : ู†ุนู… .. ูŠู…ูƒู†ูƒู… ุชุฎูŠู„ ู…ู‡ู…ุฉ
08:06
like this -- this is another one of those
217
486260
2000
ูƒู‡ุฐู‡ .. ุงู†ู‡ุง ู…ู‡ู…ุฉ ุงุฎุฑู‰
08:08
assignments that the kitchen staff
218
488260
2000
ูุฑูŠู‚ ุงู„ู…ุทุจุฎ ูƒุฑู‡ู†ุง
08:10
hated us for. But we really had to almost
219
490260
2000
ู„ุงุฌู„ู‡ุง .. ูˆู„ูƒู†ู†ุง ููŠ ุงู„ุญู‚ูŠู‚ุฉ ูˆุฌุฑุงุก ู‡ุฐุง
08:12
relearn how to cook in general,
220
492260
3000
ุชุนู„ู…ู†ุง ูƒูŠู ู†ุทุจุฎ ู…ู† ุฌุฏูŠุฏ ุจุตูˆุฑุฉ ุนุงู…ุฉ
08:15
because these are ingredients, you know,
221
495260
2000
ู„ุงู† ู‡ุฐู‡ ุงู„ู…ูƒูˆู†ุงุช .. ูƒู…ุง ุชุนู„ู…ูˆู†
08:17
plant life that we're, one, unfamiliar with,
222
497260
2000
ุงู„ู‚ุงุฏู… ู…ู† ุนุงู„ู… ุงู„ู†ุจุงุช ู„ู… ู†ูƒู† ุนู„ู‰ ุฏุฑุงูŠุฉ ุจู‡ุง
08:19
and two, we have no reference for how
223
499260
2000
ูˆุงู„ุงู…ุฑ ุงู„ุซุงู†ูŠ ุงู†ู†ุง ู„ู… ู†ูƒู† ู†ู…ู„ูƒ ุงูŠ ููƒุฑุฉ ุญูŠุงู„
08:21
to cook these things because
224
501260
2000
ุทุจุฎ ู‡ุฐู‡ ุงู„ุงู…ูˆุฑ
08:23
people don't eat them.
225
503260
2000
ู„ุงู† ุงู„ู†ุงุณ ู„ุง ุชุฃูƒู„ู‡ุง
08:25
So we really had to think about new, creative ways
226
505260
2000
ู„ุฐุง ูƒุงู† ูŠุชูˆุฌุจ ุนู„ูŠู†ุง ุงู† ู†ุฃุชูŠ ุจุฃููƒุงุฑ ุฌุฏูŠุฏุฉ ูˆ ุทุฑู‚ ุงุจุฏุงุนูŠุฉ
08:27
to flavor, new ways to cook
227
507260
2000
ููŠู…ุง ูŠุฎุต ุงู„ู†ูƒู‡ุฉ ูˆ ุทุฑู‚ ุฌุฏูŠุฏุฉ ููŠ ุงู„ุทู‡ูŠ
08:29
and to change texture -- and that was
228
509260
2000
ู…ู† ุงุฌู„ ุชุบูŠุฑ ุงู„ู…ุถู…ูˆู† ูˆูƒุงู† ู‡ุฐู‡ ุงู„ู…ุนุถู„ุฉ ุงู„ุงูƒุจุฑ
08:31
the main issue with this challenge.
229
511260
2000
ููŠ ู‡ุฐุง ุงู„ุชุญุฏูŠ
08:33
HC: So this is where we step into the future
230
513260
3000
ู‡ูˆู…ุงุฑูˆ ูƒุงู†ุชูˆ : ู‡ุฐู‡ ู‡ูŠ ุงู„ุฎุทูˆุฉ ุงู„ุชูŠ ูŠุฌุจ ุงู† ู†ู†ุทู„ู‚ ุงู„ูŠู‡ุง ููŠ ุงู„ู…ุณุชู‚ุจู„
08:36
and we leapfrog ahead.
231
516260
2000
ูˆุงู† ู†ู‚ูุฒ ุงู„ู‰ ุงู„ุงู…ุงู… ู†ุญูˆู‡ุง
08:38
So developing nations
232
518260
2000
ูุงู„ุฏูˆู„ ุงู„ู†ุงู…ูŠุฉ
08:40
and first-world nations,
233
520260
2000
ูˆุงู„ุฏูˆู„ ุงู„ู…ุชู‚ุฏู…ุฉ
08:42
imagine if you could take these wild plants
234
522260
2000
ุงู† ุชุฎูŠู„ู†ุง ุงู†ู‡ุง ุชุณุชุทูŠุน ุงู† ุชุณุชุฎุฏู… ุงู„ู†ุจุงุชุงุช ุงู„ุทุจูŠุนูŠุฉ
08:44
and consume them, food miles would
235
524260
2000
ูˆุชุณุชู‡ู„ูƒู‡ุง ูŠู…ูƒู†ู†ุง ุงู† ู†ูˆูุฑ " ุงู„ู…ูŠู„ุงุช " ุงู„ุบุฐุงุฆูŠุฉ
08:46
basically turn into food feet.
236
526260
2000
ูˆู†ุญูˆู„ู‡ุง ุงู„ู‰ " ุฃุซุฑ " ุบุฐุงุฆูŠ ุฅูŠุฌุงุจูŠ
08:48
This disruptive mentality of what food is
237
528260
2000
ุงู† ุงู„ููƒุฑ " ุงู„ุฎุงุทู‰ุก " ู„ู…ุง ู‡ูˆ ุงู„ุบุฐุงุก ุงู„ูŠูˆู…
08:50
would essentially open up the encyclopedia
238
530260
3000
ูŠู…ูƒู† ุงู† ูŠูุชุญ ู…ูˆุณูˆุนุฉ ุงุณุงุณูŠุฉ
08:53
of what raw ingredients are, even if we just
239
533260
2000
ู…ุชุนู„ู‚ุฉ ุจุงู„ู…ูƒูˆู†ุงุช ุงู„ุงุณุงุณูŠุฉ ู„ู„ุฃุทุนู…ุฉ ุงู† ุงุณุชุทุนู†ุง ูู‚ุท
08:55
swapped out, say, one of these for flour,
240
535260
2000
ุงู† ู†ุจุฏู„ ูˆุงุญุฏ ูู‚ุท ู…ู† ุงู„ุญุจูˆุจ ุงู„ุงุณุงุณูŠุฉ - ุงู„ุทุญูŠู† -
08:57
that would eliminate so much energy
241
537260
3000
ู…ู† ุงุฌู„ ุงู† ู†ู‚ู„ุต ุงุณุชู‡ู„ุงูƒ ุงู„ุทุงู‚ุฉ
09:00
and so much waste.
242
540260
2000
ูˆุงู„ู…ุฎู„ูุงุช
09:02
And to give you a simple example here as to
243
542260
2000
ูˆู„ูƒูŠ ุงุนุทูŠูƒู… ููƒุฑุฉ ุนู† ู‡ุฐุง
09:04
what we actually fed these customers,
244
544260
2000
ูˆุนู† ู…ุง ู†ู‚ุฏู…ู‡ ู„ู„ุฒุจุงุฆู†
09:06
there's a bale of hay there
245
546260
2000
ู„ุฏูŠู†ุง ู‚ุด
09:08
and some crab apples.
246
548260
2000
ูˆุจุนุถ ุจู‚ุงูŠุง ุงู„ุชูุงุญ
09:10
And basically we took hay and crab apples
247
550260
2000
ูˆู†ุญู† ู†ุฃุฎุฐ ุงู„ู‚ุด ูˆ ุงู„ุชูุงุญ
09:12
and made barbecue sauce out of those two ingredients.
248
552260
2000
ูˆู†ุตู†ุน ู…ู†ู‡ ุตู„ุตุฉ ุจุงุจุฑูƒูŠูˆ ู…ู† ู‡ุฐูŠู† ุงู„ู…ุทูˆู†ูŠู†
09:14
People swore they were eating
249
554260
2000
ูˆุงู„ู†ุงุณ ุชุฃูƒู„ู‡ู…ุง
09:16
barbecue sauce, and this is free food.
250
556260
3000
ูˆุชุธู† ุฃู†ู‡ุง ุตู„ุตู„ุฉ ุงู„ุจุงุฑุจูƒูŠูˆ ุญู‚ุงู‹ .. ูˆู‡ูˆ ุทุนุงู… ู…ุฌุงู†ูŠ
09:19
BR: Thanks, guys.
251
559260
3000
ุจูŠู† ุฑูˆุดูŠู‡ : ุดูƒุฑุงู‹ ู„ูƒู…
09:22
(Applause)
252
562260
6000
(ุชุตููŠู‚ )
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

https://forms.gle/WvT1wiN1qDtmnspy7