Cameron Herold: Let's raise kids to be entrepreneurs

Prevodilac: Ivana Korom Lektor: Sandra Gojic

I would be willing to bet I'm the dumbest guy in the room,

Bio bih voljan da se kladim da sam najgluplji momak u prostoriji

because I couldn't get through school; I struggled with school.

jer nisam mogao da završim školu. Borio sam se sa školom.

Ali već sam kao veoma mlad znao

But I knew at a very early age that I loved money, I loved business

da volim novac i volim biznis

and I loved this entrepreneurial thing.

i volim preduzetništvo.

I was raised to be an entrepreneur.

I odgajan sam da budem preduzetnik.

What I've been really passionate about ever since --

Sve od tada sam veoma strastven u vezi sa -

and I've never spoken about this ever, until now --

nikada ranije nisam pričao o ovome, do sada -

so this is the first time anyone's heard it,

dakle ovo je prvi put da neko ovo čuje, osim moje žene pre tri dana,

except my wife, three days ago.

jer je rekla, "O čemu to pričaš" i rekao sam joj -

She said, "What are you talking about?"

I told her that I think we miss an opportunity

mislim da propuštamo priliku

da pronađemo tu decu

to find these kids who have the entrepreneurial traits,

koja imaju osobine preduzetnika

and to groom them or show them

i da ih odgajamo ili im pokažemo

that being an entrepreneur is actually a cool thing.

da je biti preduzetnik ustvari kul.

It's not something that is a bad thing and is vilified,

To nije nešto što je loše, ali na lošem je glasu

a to se dešava u mnogim društvima.

which is what happens in a lot of society.

Kids, when we grow up, have dreams,

Deca, kad odrastemo, imamo snove.

and we have passions, and we have visions,

Imamo snove i imamo vizije.

and somehow we get those things crushed.

I nekako te stvari nam se sruše.

We get told that we need to study harder

I kažu nam da moramo da učimo više,

or be more focused or get a tutor.

ili da se fokusiramo ili da uzmemo tutora.

My parents got me a tutor in French, and I still suck in French.

Roditelji su mi uzeli tutora za francuski

ali i dalje nemam pojma francuski.

Two years ago,

Pre dve godine bio sam najbolje plasirani predavač

I was the highest-rated lecturer at MIT's Entrepreneurial Master's Program.

na master studijama preduzetništva na MIT-u.

It was a speaking event in front of groups of entrepreneurs

To je bio događaj gde sam govorio pred grupom preduzetnika sa svih strana sveta.

from around the world.

U drugom razredu sam osvojio gradsku nagradu na takmičenju govorništva

When I was in grade two, I won a citywide speaking competition,

ali niko nikada nije rekao,

but nobody had ever said, "Hey, this kid's a good speaker.

"Hej, ovaj klinac je dobar govornik.

He can't focus, but he loves walking around and getting people energized."

Ne može da se fokusira, ali voli da ide okolo i motiviše ljude."

No one said, "Get him a coach in speaking."

Niko nije rekao, "Nađite mu trenera za govorništvo."

They said, get me a tutor in what I suck at.

Rekli su, nađite mu tutora u onome u čemu je grozan.

Dakle deca ispoljavaju te osobine.

So as kids show these traits -- and we need to start looking for them --

I moramo da počnemo da tragamo za njima.

I think we should be raising kids to be entrepreneurs instead of lawyers.

Mislim da treba da podižemo decu

da budu preduzetnici, umesto advokati.

A nažalost školski sistem

Unfortunately, the school system is grooming this world to say,

podiže ovaj svet

"Let's be a lawyer," or, "Let's be a doctor."

da kaže, "Hej, hajde da budemo advokat ili doktor,"

We're missing that opportunity,

i propuštamo priliku jer

because no one ever says, "Hey, be an entrepreneur."

niko ne kaže, "Hej, budi preduzetnik".

Entrepreneurs are people -- we have a lot of them in this room --

Preduzetnici su ljudi - jer imamo ih mnogo u ovoj prostoriji -

who have ideas and passions or see these needs in the world

koji imaju neke ideje i strasti ili vide neke potrebe u svetu

and decide to stand up and do it.

i odluče da ustanu i to i urade.

And we put everything on the line to make that stuff happen.

I sve rizikujemo da bi se te stvari ostvarile.

We have the ability to get the groups of people around us

I imamo sposobnost da oko sebe okupimo grupe ljudi

koji žele da grade taj san s nama.

that want to build that dream with us.

And I think if we could get kids to embrace the idea at a young age,

I mislim da, ako bi deca

prihvatila tu ideju, u mladim godinama, da budu preduzetnici,

of being entrepreneurial,

we could change everything in the world that's a problem today.

promenili bismo sve što je problem u svetu danas.

Every problem out there, somebody has the idea for.

Za svaki problem koji postoji, neko ima ideju.

And as a young kid, nobody can say it can't happen,

Kao dete, niko ne može da kaže da je to nemoguće,

because you're too dumb to realize that you couldn't figure it out.

jer ste suviše glupi da shvatite

da ne možete da skontate.

I think we have an obligation as parents and a society

Mislim da kao roditelji i društvo imamo obavezu

to start teaching our kids to fish instead of giving them the fish --

da počnemo da učimo decu da pecaju,

umesto da im dajemo ribu.

the old parable: "Give a man a fish, you feed him for a day.

Stara parabola, "Ako date čoveku ribu, nahranili ste ga za jedan dan.

Ako ga naučite da peca, nahranili ste ga za ceo život."

Teach a man to fish, you feed him for a lifetime."

If we can teach our kids to be entrepreneurial,

Ako možemo da naučimo decu da budu preduzetnici,

one koji pokazuju takve osobine,

the ones that show the traits to be,

like we teach the ones who have science gifts to go on in science,

kao što one koji imaju dara za nauku učimo da se bave naukom.

what if we saw the ones with entrepreneurial traits

Šta ako bismo videli one koji imaju osobine preduzetnika

i učili ih da budu preduzetnici?

and taught them to be entrepreneurs?

Imali bismo sve te klince koji šire biznise

We could have these kids spreading businesses

umesto da čekaju na vladine donacije.

instead of waiting for government handouts.

A mi sedimo i učimo decu stvarima koje ne bi trebalo da rade.

What we do is teach our kids the things they shouldn't do:

Ne udaraj; ne grizi; ne psuj.

don't hit; don't bite; don't swear.

Right now we teach our kids to go after really good jobs;

Trenutno učimo decu da biraju stvarno dobre poslove,

the school system teaches them to go after things like

znate, a školski sistem ih uči da biraju da budu

doktori i da budu advokati

being a doctor and being a lawyer and being an accountant and a dentist

i računovođe i zubari

and a teacher and a pilot.

i učitelji i piloti.

And the media says it's really cool if we could go out

A mediji govore da je baš kul kad bismo

and be a model or a singer

bili modeli ili pevači

or a sports hero like Luongo or Crosby.

ili sportski heroji kao Sidni Krozbi.

Our MBA programs do not teach kids to be entrepreneurs.

Naši MBA programi ne uče decu da budu preduzetnici.

Razlog zbog kojeg sam izbegao MBA program -

The reason I avoided an MBA program, other than that I didn't get into any,

osim činjenice da nisam mogao da ga upišem

since I had a 61 percent average out of high school,

jer sam jedva prošao u srednjoj školi,

i onda isto tako u

then a 61 percent average

at the only school in Canada that accepted me, Carlton,

jedinoj školi u Kanadi koja me je prihvatila, Karltonu -

ali naši MBA programi ne uče decu da budu preduzetnici.

is that our MBA programs don't teach kids to be entrepreneurs.

They teach them to work in corporations.

Uče ih da idu da rade u korporacijama.

So who's starting these companies? It's these random few people.

A ko osniva ove kompanije? To je ovih nekoliko ljudi.

Čak i u popularnoj književnosti, u jedinoj knjizi koju sam pronašao -

Even in popular literature, the only book I've ever found --

i trebalo bi da je svi pročitate -

and this should be on all your reading lists --

jedina knjiga koju sam našao

the only book I've ever found

that makes the entrepreneur a hero is "Atlas Shrugged."

koja pravi heroja od preduzetnika je "Atlas Shrugged".

Sve ostalo u svetu gleda na preduzetnike

Everything else in the world looks at entrepreneurs

i kaže da smo mi loši ljudi.

and says we're bad people.

Gledam čak i svoju porodicu.

I look at even my family.

Both my grandfathers and my dad were entrepreneurs.

Dede su bili preduzetnici. Otac mi je bio preduzetnik.

My brother, sister and I, all three of us own companies as well.

Brat, sestra i ja, svi troje takođe imamo svoje kompanije.

We all decided to start these things because it's the only place we fit.

I svi smo odlučili da započnemo ove stvari

jer to je jedino mesto gde se uklapamo.

We didn't fit in normal work; we couldn't work for somebody else,

Nismo se uklapali u normalan posao. Nismo mogli da radimo za druge

jer smo suviše tvrdoglavi i imamo sve ove druge osobine.

we're stubborn and we have all these other traits.

But kids could be entrepreneurs as well.

Ali i deca takođe mogu biti preduzetnici.

I'm a big part of a couple organizations

Ja sam veliki deo dve globalne organizacije,

called the Entrepreneurs' Organization and the Young Presidents' Organization.

"Organizacije preduzetnika" i "Organizacije mladih predsednika".

Upravo sam se vratio iz Barselone gde

I just came back from speaking in Barcelona at the YPO global conference.

sam govorio na globalnoj konferenciji "OMP"

And everyone I met over there who's an entrepreneur

i svi preduzetnici

koje sam tamo upoznao

struggled with school.

imali su teškoća u školi.

I have 18 out of the 19 signs of attention deficit disorder diagnosed.

Meni je dijagnostikovano 18 od 19 znakova poremećaja pažnje.

So this thing right here is freaking me out.

Tako da me ova stvar ovde izluđuje.

(Laughter)

(smeh)

It's probably why I'm a bit panicked,

Verovatno sam zato sad malo u panici -

other than all the caffeine I've had and the sugar.

a ne zato što sam uneo toliko kofeina i šećera -

But this is really creepy for an entrepreneur.

ali ovo je stvarno jezivo za jednog preduzetnika.

Attention deficit disorder, bipolar disorder.

Poremećaj nedostatka pažnje, bipolarni poremećaj.

Do you know that bipolar disorder is nicknamed the CEO disease?

Da li znate da bipolarni poremećaj ima nadimak direktorska bolest?

Ted Turner's got it. Steve Jobs has it.

Od njega boluju Ted Tarner i Stiv Džobs.

All three of the founders of Netscape had it.

Sva trojica osnivača "Netscape"-a su bolovala.

I could go on and on.

Mogao bih da nabrajam i dalje.

Kids -- you can see these signs in kids.

Deca - i kod dece možete videti ove znake.

And we're giving them Ritalin and saying,

A mi im dajemo "Ritalin" i kažemo,

"Don't be an entrepreneurial type.

"Nemoj biti preduzetnički tip.

Fit into this other system and try to become a student."

Uklopi se u ovaj drugi sistem i pokušaj da budeš student."

Žao mi je, preduzetnici nisu studenti.

Sorry, entrepreneurs aren't students.

We fast-track. We figure out the game.

Mi idemo brzom prugom. Mi kapiramo igru.

I stole essays. I cheated on exams.

Krao sam pismene radove. Varao na ispitima.

I hired kids to do my accounting assignments in university

Na faksu sam za 13 računovodstvenih zadataka

for 13 consecutive assignments.

unajmio klince da mi ih urade.

But as an entrepreneur, you don't do accounting, you hire accountants.

Ali kao preduzetnik ne bavite se računovodstvom, nego platite računovođe.

So I just figured that out earlier.

Ja sam to ranije shvatio.

(Laughter)

(smeh)

(Applause)

(aplauz)

At least I can admit I cheated in university; most of you won't.

Barem mogu da priznam da sam varao na fakultetu; većina vas ne može.

I'm also quoted -- and I told the person who wrote the textbook --

Citiraju me - i rekao sam osobi koja je pisala udžbenik -

I'm now quoted in that exact same university textbook

danas me citiraju u istom tom udžbeniku

na svim kanadskim fakultetima.

in every Canadian university and college studies --

U računovodstvu za menadžere, ja sam u osmom poglavlju.

in managerial accounting, I'm chapter eight.

I open up chapter eight, talking about budgeting.

Otvaram osmo poglavlje pričom o budžetu.

I told the author, after they did my interview,

I rekao sam autoru, kad smo obavili intervju, da sam varao na tom predmetu.

that I cheated in that same course.

A ona je mislila da bi bilo smešno to ne ubaciti.

She thought it was too funny to not include it.

But kids, you can see these signs in them.

Ali kod dece možete videti ove znake.

The definition of entrepreneur is "a person who organizes, operates

Definicija preduzetnika je "osoba koja organizuje, sprovodi

i preuzima rizik poslovnog poduhvata."

and assumes the risk of a business venture."

That doesn't mean you have to go to an MBA program,

To ne znači da morate da idete na MBA program.

Ne znači da morate da završite školu.

or that you have to get through school.

Samo znači da morate da imate dobar osećaj u vezi s tim stvarima.

It just means that those few things have to feel right in your gut.

Čuli smo priče o tome, da li se to neguje ili je urođeno, je l' tako.

We've heard, "Is it nurture or is it nature?" Right?

Is it thing one or thing two? What is it?

Da li je prva ili druga stvar? Šta je?

Well, I don't think it's either. I think it can be both.

Pa, ja ne mislim da je ijedno od toga. Mislim da može biti oba.

I was groomed as an entrepreneur.

Mene su uobličili u preduzetnika.

When I was growing up as a young kid, I had no choice,

Kada sam odrastao, kao klinac, nisam imao izbora,

because I was taught at a very early age,

jer kao veoma malog su me učili -

when my dad realized I didn't fit into everything else

kada je moj tata shvatio da se neću uklopiti

u sve ostalo što me uče u školi -

that was being taught to me in school,

naučio me je da shvatim biznis u veoma ranom uzrastu.

that he could teach me to figure out business at an early age.

Odgajao nas je, nas troje,

He groomed us, the three of us, to hate the thought of having a job

da mrzimo pomisao da imamo posao

and to love the fact of creating companies

i da volimo činjenicu da kreiramo kompanije kako bismo zaposlili druge.

where we could employ other people.

Moj prvi poslovni poduhvat, imao sam 7 godina, bio sam u Vinipegu,

My first business venture: I was seven years old, in Winnipeg.

i ležao sam u sobi sa jednim od onih dugačkih produžnih kablova.

I was in my bedroom with one of those long extension cords,

I zvao sam sve hemijske čistionice u Vinipegu

calling all the dry cleaners in Winnipeg

da vidim koliko bi mi platili

to find out how much they'd pay me for coat hangers.

za vešalice.

And my mom came into the room and said,

I moja mama je ušla u sobu i rekla,

"Where are you going to get the hangers to sell to the dry cleaners?"

"Gde ćeš nabaviti vešalice da ih prodaš čistionicama?"

And I said, "Let's go look in the basement."

A ja sam rekao, "Hajde da pogledamo u podrumu."

I sišli smo u podrum. Otvorio sam neki orman.

We went down to the basement, and I opened up this cupboard.

There was about 1,000 hangers that I'd collected,

Tamo je bilo oko hiljadu vešalica koje sam skupio.

Jer, kada bih joj rekao da idem da se igram sa decom,

because, when I told her I was going out to play,

I was going door to door in the neighborhood

ja sam išao od vrata do vrata u komšiluku i skupljao vešalice

to collect hangers to put in the basement,

da ih čuvam u podrumu, za prodaju.

because I saw her a few weeks before that --

Jer sam video nju nekoliko nedelja pre -

mogli ste zaraditi za to. Nekada su plaćali 2 centa po vešalici.

you could get paid, they used to pay two cents per coat hanger.

Ja sam kapirao da ima svakakvih vrsta vešalica.

So I was like, well, there's all kinds of hangers,

I samo ću ih sakupiti.

so I'll just go get them.

I knew she wouldn't want me to get them,

Znao sam da ona to ne bi želela, ali sam to uradio.

so I just did it anyway.

And I learned that you could actually negotiate with people.

I naučio sam da stvarno možete pregovarati sa ljudima.

This one guy offered me three cents and I got him up to three and a half.

Jedna osoba mi je ponudila 3 centa, a ja sam je ubedio da da 3 ipo.

Čak i kao sedmogodišnji klinac znao sam

I even knew at seven years old

that I could get a fractional percent of a cent,

da mogu da dobijem decimalni procenat centa

and people would pay it, because it multiplied up.

i ljudi bi plaćali to jer se množilo.

At seven years old I figured it out.

To sam provalio sa sedam godina. Dobio sam tri ipo centa za hiljadu vešalica za kapute.

I got three and a half cents for 1,000 hangers.

Prodavao sam štitnike za registarske tablice od vrata do vrata.

I sold license plate protectors door to door.

Tata me je čak poslao da nađem nekog

My dad actually made me go find someone

ko bi mi prodao te stvari na veliko.

who would sell me them at wholesale.

I sa devet godina, išao sam gradom Sadberijem

At nine years old, I walked around in the city of Sudbury

i prodavao štitnike za tablice, od vrata do vrata.

selling license-plate protectors door to door.

I tako živo se sećam jedne mušterije,

And I remember this one customer so vividly --

I also did some other stuff with these clients, I sold newspapers,

jer radio sam i druge stvari sa tim klijentima.

Prodavao sam novine.

and he wouldn't buy a newspaper from me, ever.

On nikada ne bi kupio novine od mene.

But I was convinced I was going to get him to buy a license-plate protector.

Ali bio sam uveren da ću ga ubediti da kupi štitnik za tablice.

And he's like, "We don't need one."

Kaže on, "Pa, nije nam potreban."

A ja kažem, "Ali imate dva automobila..." - imam devet godina.

I said, "But you've got two cars."

Remember, I'm nine years old.

Kažem, "Ali imate dva automobila koji nemaju štitnike za tablice."

I'm like, "You have two cars and they don't have license-plate protectors.

On kaže, "Znam."

And this car has one license plate that's all crumpled up."

A ja: "Ovaj auto ima jednu tablicu koja je sva zgužvana."

He said, "That's my wife's car."

A on će, "Da, to je auto moje žene." Ja mu kažem, "Zašto ne bismo testirali

I said, "Why don't we test one on her car and see if it lasts longer?"

jedan na prednjoj strani kola vaše žene da vidimo da li će da potraje."

So I knew there were two cars with two license plates on each.

Dakle znao sam da postoje dva automobila sa tablicama.

If I couldn't sell all four, I could at least get one.

Ako ne mogu da prodam sva četiri, mogu barem jedan.

To sam naučio u ranim godinama.

I learned that at a young age.

Preprodavao sam stripove.

I did comic book arbitrage.

When I was about 10 years old, I sold comic books

Kada sam imao oko 10 godina prodavao sam stripove

out of our cottage on Georgian Bay.

iz naše kuće u džordžijskom zalivu.

I would go biking up to the end of the beach,

Išao bih biciklom na kraj plaže

buy all the comics from the poor kids,

i kupovao stripove od siromašnih klinaca.

then go back to the other end of the beach to sell them to the rich kids.

Onda bih se vraćao na drugi kraj plaže i prodavao ih bogatim klincima.

It was obvious to me: buy low, sell high.

Ali meni je to bilo očigledno. Kupi jevtino, prodaj skupo.

You've got this demand over here that has money.

S ove strane imaš potražnju, tu ima novca.

Ne pokušavaj da prodaš siromašnim klincima; nemaju para. Bogati imaju. Nabavi.

Don't try to sell to the poor kids; they don't have cash.

The rich people do. Obvious, right?

To je očigledno, zar ne.

It's like a recession.

To je kao recesija. Znači, imamo recesiju.

So there's a recession.

Postoji još 13 triliona dolara u opticaju u ekonomiji Sjedninjenih Država.

There's still 13 trillion dollars circulating in the US economy.

Uzmi malo od toga. To sam naučio kao mali.

Go get some of that. I learned that at a young age.

I also learned, don't reveal your source:

Takođe sam naučio da ne otkrivaš svoje izvore,

I got beat up after four weeks of this,

jer su me posle oko četiri nedelje pretukli,

because one of the rich kids found out where I was buying my comics,

jer jedan od bogatih klinaca je shvatio odakle kupujem stripove

i nije mu se dopalo što plaća mnogo više.

and didn't like that he was paying more.

Sa 10 godina sam bio primoran da raznosim novine biciklom.

I was forced to get a paper route at 10 years old.

To nisam želeo, ali imao sam 10 godina

I didn't want a paper route, but my dad said, "That's your next business."

i otac mi je rekao, "To će biti tvoj sledeći posao."

Ne samo da će mi on obezbediti jedan, nego sam morao da imam dva,

Not only did he get me one, but I had to get two.

i onda je hteo da unajmim nekoga da nosi polovinu novina,

He wanted me to hire someone to deliver half the papers,

što i jesam, i shvatio sam da se od skupljanja napojnica najviše zaradi.

which I did.

Then I realized: collecting tips is how you made all the money.

Skupljao bih bakšiš i dobijao platu.

So I'd collect tips and get payment.

Onda bih skupljao za sve novine.

I would collect for the papers -- he could just deliver them.

On je mogao samo da ih nosi.

Because then I realized I could make money.

Jer sam onda shvatio da mogu da zaradim.

By this point, I was definitely not going to be an employee.

Do tada već nije bilo šanse da ću postati zaposleni.

(Laughter)

(smeh)

My dad owned an automotive and industrial repair shop.

Moj tata je držao auto i industrijski servis.

He had all these old automotive parts lying around.

Imao je gomilu starih auto delova naokolo.

Oni su bili od mesinga i bakra.

They had this old brass and copper.

I asked what he did with it, and he said he just throws it out.

Pitao sam ga šta radi s tim. Rekao je da ih samo baca.

I said, "Wouldn't somebody pay for that?" And he goes, "Maybe."

Pitao sam, "Ali zar ti ne bi neko platio za to?" A on će, "Možda."

Zapamtite, sa 10 godina - znači pre 34 godine

Remember: at 10 years old, 34 years ago,

video sam priliku u ovome.

I saw opportunity in this stuff, I saw there was money in garbage.

Video sam da ima novca u smeću.

Sakupljao sam ga iz auto servisa u svojoj okolini, na biciklu.

And I collected it from the automotive shops in the area on my bicycle.

Onda bi me tata subotom vozio

Then my dad would drive me on Saturdays to a scrap metal recycler

na otpad gde su mi plaćali.

where I got paid.

Mislio sam da je to kul.

And I thought that was kind of cool.

Začudo, posle 30 godina, imamo liniju 1-800-GOT-JUNK? (imate smeće?)

Strangely enough, 30 years later, we're building 1-800-GOT-JUNK?

i zarađujemo na tome.

and making money off that, too.

Kada sam imao 11 godina, u izviđačima smo pravili jastučiće za igle,

I built these little pincushions when I was 11 years old in Cubs.

pravili smo ih za mame za Dan majki.

We made these pincushions for our moms for Mother's Day

A jastučiće smo pravili od drvenih štipaljki za veš -

out of wooden clothespins --

when we used to hang clothes on clotheslines outside.

kada smo kačili odeću na kanap napolju.

And you'd make these chairs.

Napravili biste stolice.

And I had these little pillows that I would sew up.

Ja sam imao te male jastuke koje bih sašio.

And you could stuff pins in them.

I mogli ste da ubodete čiode u njih.

Because people used to sew and they needed a pincushion.

Jer ljudi su nekada šili i bili su im potrebni jastučići za igle.

Ali shvatio sam da morate da imate opcije.

But I realized you had to have options,

so I spray-painted a whole bunch of them brown,

Tako sam gomilu njih sprejem obojio u braon.

so when I went to the door, it wasn't, "Do you want to buy one?"

I onda, kada sam išao od vrata do vrata, nije bilo "Da li želite da kupite jedan?"

Bilo je, "U kojoj boji želite?"

It was, "Which color would you like?"

Imam 10 godina; nećete me odbiti,

I'm 10 years old; you're not going to say no,

posebno ako imate dve opcije; imate braon i običan.

especially if you have two options, the brown one or the clear one.

Tako sam tu lekciju naučio kao mali.

So I learned that lesson at a young age.

Naučio sam da je manuelni rad bez veze.

I learned that manual labor really sucks.

Right, like cutting lawns is brutal.

Da, kao da je košenje trave brutalno.

But because I had to cut lawns all summer for all of our neighbors

Ali pošto sam morao da šišam travu svim komšijama preko leta i budem plaćen za to,

and get paid to do that,

shvatio sam da je super

I realized that recurring revenue from one client is amazing,

imati redovna primanja od jednog klijenta.

that if I land this client once,

Ako obezbedim jednog klijenta,

and every week I get paid by that person,

i on mi svake nedelje plaća,

that's way better than trying to sell one clothespin thing to one person,

to je mnogo bolje nego da pokušavam

da prodam jedno jastuče jednoj osobi.

because you can't sell them more.

Jer ne možete im prodati više.

So I love that recurring revenue model I started to learn at a young age.

Volim što sam kao mali naučio model redovnog primanja.

Zapamtite, tako sam odgajan. Nije mi bilo dozvoljeno da se zaposlim.

Remember, I was being groomed to do this. I was not allowed to have jobs.

Bio sam nosač, išao sam na golf terene i bio nosač ljudima.

I would go to the golf course and caddy for people,

but I realized there was this one hill on our golf course, the 13th hole,

Ali shvatio sam da ima još to jedno brdo na našem terenu,

ta trinaesta rupa koja je imala ogromno brdo.

that had this huge hill,

Ljudi nikad nisu mogli da tamo odnesu torbe.

and people could never get their bags up it.

Ja bih sedeo tamo na stolici

So I'd sit there in a lawn chair and carry for all the people

i nosio bih ljudima koji nisu imali nosače.

who didn't have caddies.

I'd carry their golf bags to the top; they'd pay me a dollar,

Nosio bih njihove golf torbe do gore, a oni bi mi plaćali po dolar.

while my friends worked for hours hauling some guy's bag around

U međuvremenu, moji drugari su radili po pet sati

nosili torbu naokolo nekom liku i bili plaćeni po 10 dolara.

for 10 bucks.

I'm like, "That's stupid. You have to work for five hours.

Ja sam mislio, "To je glupo, jer moraš da radiš pet sati.

That doesn't make sense. Figure out a way to make more money faster.

To nema nikakvog smisla." Samo shvatiš kako da brže zaradiš više.

Every week, I'd go to the corner store and buy all these pops,

Svake nedelje, išao bih do radnje na ćošku i kupovao svakave sokove.

Then I'd deliver them to these 70-year-old women playing bridge.

Onda bih ih dostavljao sedamdesetogodišnjim bakicama koje su igrale bridž.

They'd give me their orders for the following week.

A one bi poručivale za sledeću nedelju.

Onda bih doneo sok i naplatio duplo.

I'd deliver pop and charge twice.

Imao sam to sigurno tržište. Nisu vam bili potrebni ugovori.

I had this captured market.

You didn't need contracts, you just needed to have a supply and demand

Samo je trebalo da imate ponudu i potražnju

i publiku koja vam je verovala.

and this audience who bought into you.

These women weren't going to go to anybody else

Te žene ne bi otišle kod nekog drugog,

jer sam im se dopadao i to sam shvatio.

because they liked me, and I kind of figured it out.

Išao sam i uzimao loptice sa golf terena.

I went and got golf balls from golf courses.

But everybody else was looking in the bush

A svi ostali su tražili u žbunju

and looking in the ditches for golf balls.

i u kanalima.

Ja sam bio u fazonu, mani to. Sve su u

I'm like, screw that. They're in the pond. And nobody's going into the pond.

jezeru, a niko tamo ne ulazi.

So I'd go into the ponds and crawl around and pick them up with my toes,

Onda bih ja ušao u jezero i puzao okolo i skupljao ih nožnim prstima.

Samo ih podignete sa oba stopala.

just pick them up with both feet.

You can't do it onstage.

Ne mogu to ovde da izvedem.

You get the golf balls, throw them in your bathing suit trunks

A kad ih pokupite samo ih ubacite u kupaće gaće,

kad završite imate ih par stotina.

and when you're done, you've got a couple hundred of them.

Ali problem je što ljudi nisu želeli sve golf loptice.

But the problem is, people didn't want all the golf balls.

Ja sam ih pakovao. Imam 12 godina.

So I just packaged them. I'm like 12, right?

Pakovao sam ih na tri načina.

I packaged them up three ways.

I had the Pinnacles, DDHs and the really cool ones.

Imao sam "Pinnacles" i "DDH" i još jednu, u to vreme kul vrstu.

Te su se prodavale za 2 dolara svaka.

Those sold for two dollars each.

Then I had the good ones that didn't look crappy: 50 cents each.

Imao sam i neke dobre koje nisu izgledale odvratno. Te su bile 50 centi.

And then I'd sell 50 at a time of all the crappy ones.

Onda bih prodavao po 50 tih skrnavih.

And they could use those for practice balls.

Njih su mogli da koriste za vežbanje.

I sold sunglasses when I was in school,

Kada sam bio u školi, prodavao sam sunčane naočare,

svoj deci u srednjoj školi.

to all the kids in high school.

To je nešto zbog čega vas svi zamrze,

This is what really kind of gets everybody hating you,

because you're trying to extract money from all your friends all the time.

jer stalno pokušavate da izvučete kintu od svojih prijatelja.

Ali to je plaćalo račune.

But it paid the bills.

So I sold lots and lots of sunglasses.

Prodao sam gomile i gomile naočara.

Then when the school shut me down --

I kada me je škola zatvorila -

they called me into the office and told me I couldn't do it --

zvali su me u kancelariju i rekli su da ne mogu više to da radim -

pa sam otišao na benzinske pumpe i

I went to the gas stations and sold lots of them to the gas stations

prodao gomile pumpama

and had the gas stations sell them to their customers.

a pumpe su ih prodavale svojim mušterijama.

To je bilo super, jer imao sam maloprodajne objekte.

That was cool because then, I had retail outlets.

Mislim da sam imao 14 godina.

I think I was 14.

Then I paid my entire way through first year of university at Carlton

Onda sam isplatio celu prvu godinu fakulteta na Karltonu

prodajući boce za vino od vrata do vrata.

by selling wineskins door to door.

You know you can hold a 40-ounce bottle of rum

Znate da u jednu bocu za vino može da stane oko

and two bottles of coke in a wineskin?

litra ruma i dve flaše kole? Pa šta, je l' tako?

So what, right? But you know what?

Da, ali znate šta? Stavite to u svoje pantalone,

Stuff that down your shorts when you go to a football game,

kada idete na fudbalsku utakmicu unesete cugu za džabe,

you can get booze in for free.

svi su ih kupili.

Everybody bought them.

Supply, demand, big opportunity.

Ponuda, potražnja, velika prilika.

I also branded it, so I sold them for five times the normal cost.

Ja sam ih i brendirao, pa sam ih prodavao po 5 puta većoj ceni.

Imale su logo našeg univerziteta.

It had our university logo on it.

You know, we teach our kids and we buy them games,

Znate, učimo našu decu i kupujemo im igre,

ali zašto im ne bismo dali igre, ako su deca preduzimljiva,

but why don't we get them games, if they're entrepreneurial kids,

takve koje neguju osobine potrebne za preduzetnike?

that nurture the traits you need to be entrepreneurs?

Why don't you teach them not to waste money?

Zašto ih ne bismo učili da ne rasipaju novac?

I remember being told to walk out into the middle of a street

Sećam se da sam morao da izađem na sred ulice u Banfu, Alberta,

in Banff, Alberta.

jer sam bio bacio peni na ulicu.

I'd thrown a penny out in the street,

Moj otac je rekao, "Idi i pokupi ga."

and my dad said, "Go pick it up.

I work too damn hard for my money. I'm not going to see you waste a penny."

Rekao je, "Prokleto naporno radim za svoj novac. Neću da vidim da se razbacuješ."

Te lekcije se sećam do danas.

I remember that lesson to this day.

Džeparci uče decu pogrešnim stvarima.

Allowances teach kids the wrong habits.

Džeparci, po svojoj prirodi, uče decu

Allowances, by nature, are teaching kids to think about a job.

da razmišljaju o poslu.

An entrepreneur doesn't expect a regular paycheck.

A preduzetnik ne očekuje redovnu isplatu.

Allowance is breeding kids at a young age to expect a regular paycheck.

Džeparac navikava decu u ranom uzrastu

da očekuju redovnu isplatu.

That's wrong, for me, if you want to raise entrepreneurs.

To je po meni pogrešno, ako želite da podižete preduzetnike.

Ono što ja radim sa svojom decom sada - imam dvoje, 9 i 7 godina -

What I do with my kids, nine and seven,

učim ih da šetaju u dvorištu oko kuće

is teach them to walk around the house and the yard,

i da traže stvari koje treba da se urade.

looking for stuff that needs to get done.

Dođite do mene i recite mi šta je to.

Come and tell me what it is.

Or I'll say, "Here's what I need done."

Ili ja odem do njih i kažem, "Evo šta treba da se uradi."

And then, you know what we do? We negotiate.

I znate šta onda radimo? Pregovaramo.

Oni odu da vide o čemu se radi.

They go around looking for what it is,

then we negotiate what they'll get paid.

Ali onda pregovaramo o tome kako će im se platiti.

They don't have a regular check,

I onda nemaju redovnu platu, ali imaju više prilike da pronađu stvari

but they have opportunities to find more stuff,

i uče veštinu pregovaranja,

and learn the skill of negotiating and of finding opportunities.

ali i veštinu pronalaženja prilika.

You breed that kind of stuff.

Tako nešto se neguje. Svako dete ima svoju kasicu prasicu.

Each of my kids has two piggy banks.

Od svog novca koji zarade ili dobiju,

Fifty percent of all the money they earn goes in their house account,

50% ide na njihov kućni račun,

50 percent goes in their toy account.

50% ide na račun za igračke.

The toy account, they spend on whatever they want.

Sve što ide u račun za igračke mogu da potroše kako god žele.

The 50 percent in their house account, every six months, goes to the bank.

Onih 50% što ide na kućni račun na svakih 6 meseci ide u banku.

Oni idu sa mnom. Svake godine sav novac iz banke ide kod njihovog brokera.

they walk up with me.

Every year, all the money in the bank goes to their broker.

Oboje već imaju svog brokera na berzi.

Both my nine- and seven-year-olds have a stockbroker already.

Ali učim ih da istraju u navici da štede.

I'm teaching them to force that savings habit.

Izluđuje me kad tridesetogodišnjaci kažu,

It drives me crazy that 30-year-olds are saying,

"Maybe I'll start contributing to my RSP now."

"Možda ću sada početi da ulažem u svoj penzioni fond."

Sranje, propustio si 25 godina.

Shit, you've missed 25 years.

You can teach those habits to young kids,

Možete svoju decu naučiti tim navikama

when they don't even feel the pain yet.

dok još uopšte ne osećaju bol.

Don't read bedtime stories every night -- maybe four nights of the week,

Nemojte im čitati priče za laku noć svako veče.

Možda im čitajte četiri noći,

and three nights, have them tell stories.

a tri noći nedeljno neka oni pričaju priče.

Zašto ne biste seli sa decom i dali im 4 predmeta,

Why don't you sit down with kids and give them four items,

crvenu majicu, plavu kravatu, kengura i laptop,

a red shirt, a blue tie, a kangaroo and a laptop,

and have them tell a story about those four things?

i neka oni ispričaju priču o te četiri stvari.

Moja deca to stalno rade.

My kids do that all the time.

It teaches them to sell, teaches them creativity,

To ih uči prodaji; uči ih kreativnosti;

uči ih da misle sami za sebe.

teaches them to think on their feet.

Do that kind of stuff, have fun with it.

Samo uradite tako nešto i zabavite se.

Get kids to stand up in front of groups and talk,

Neka deca ustanu pred grupama i pričaju,

čak i ako je to samo pred njihovim prijateljima,

even if it's just in front of their friends,

i nek izvode predstave i govore.

and do plays and have speeches.

Those are entrepreneurial traits you want to be nurturing.

To su preduzetničke veštine koje želite da negujete.

Pokažite deci kako loše mušterije i loši radnici izgledaju.

Show kids what bad customers or bad employees look like.

Pokažite im namrgođene radnike.

Show them grumpy employees.

When you see grumpy customer service, point it out.

Kada vidite džangrizave službenike, pokažite im.

Recite, "Usput, taj lik je loš radnik."

Say, "By the way, that guy is a crappy employee."

I recite, "Ovi su dobri."

And say, "These are good ones."

(Laughter)

(smeh)

If you go into a restaurant and have bad customer service,

Ako idete u restoran i dobijete lošu uslugu,

show them what bad customer service looks like.

pokažite im kako loša usluga izgleda.

(smeh)

(Laughter)

Imamo sve ove lekcije pred nama,

We have all these lessons in front of us,

ali ne iskorišćavamo te prilike; učimo decu da uzmu tutora.

but we don't take those opportunities; we teach kids to get a tutor.

Zamislite da stvarno uzmete

Imagine if you actually took all the kids' junk in the house right now,

svo dečije smeće iz kuće u ovom momentu

all the toys they outgrew two years ago

i sve igračke koje su prerasli pre dve godine,

and said, "Why don't we sell some of this on Craigslist and Kijiji?"

i kažete im, "Zašto ne počnemo da prodajemo nešto od ovoga u oglasima?"

And they actually sell it and learn how to find scammers when offers come in.

Oni mogu to stvarno da prodaju

i nauče kako da uoče prevarante kada stignu ponude preko emaila.

They can come into your account or a sub account or whatever.

Mogu da koriste vaš nalog ili podnalog, kako god.

Ali naučite ih kako da nameste cenu, pogode cenu,

But teach them how to fix the price, guess the price,

stave fotografije.

pull up the photos.

Teach them how to do that kind of stuff and make money.

Naučite ih kako da rade takve stvari i da zarade novac.

Onda od novca koji zarade, 50% ide na kaćni račun,

Then 50 percent goes in their house account,

50% na račun za igračke.

50 percent in their toy account.

Moji klinci obožavaju ovo.

My kids love this stuff.

Some of the entrepreneurial traits you've got to nurture in kids:

Neke od preduzetničkih veština koje treba da razvijate kod dece:

attainment, tenacity, leadership, introspection, interdependence, values.

postignuće, istrajnost, vođstvo, introspekcija, međuzavisnost, vrednosti.

Sve ove osobine možete naći u svojoj deci i pomoći da se neguju.

All these traits, you can find in young kids, and you can help nurture them.

Obratite pažnju na te stvari.

Look for that kind of stuff.

Postoje još dve osobine koje želim da potražite,

There's two traits I want you to also look out for

koje ne izvlačimo iz njih.

that we don't get out of their system.

Don't medicate kids for attention deficit disorder

Nemojte im davati lekove za poremećaj nedostatka pažnje,

osim ako je stvarno, stvarno težak.

unless it is really, really freaking bad.

(aplauz)

(Applause)

The same with the whole things on mania and stress and depression,

Isto važi za maniju i stres i depresiju,

unless it is so clinically brutal, man.

osim ako su toliko kliničke brutalne, čoveče.

Bipolar disorder is nicknamed "the CEO disease."

Bipolarni poremećaj se naziva i direktorska bolest.

Stiv Džarveston i Džim Klark

When Steve Jurvetson, Jim Clark and Jim Barksdale have all got it,

i Džim Barksdejl je imaju,

a oni su napravili "Netscape".

and they built Netscape --

Zamislite da su im dali "Ritalin".

imagine if they were given Ritalin.

Ne bismo imali te stvari, zar ne?

We wouldn't have that stuff, right?

Al Gore really would have had to invented the Internet.

Al Gor bi onda izmislio Internet.

(Laughter)

(smeh)

These are the skills we should be teaching in the classroom,

Ovo su veštine kojima bi trebalo da podučavamo u školama,

pored svega ostalog.

as well as everything else.

I'm not saying don't get kids to want to be lawyers.

Ne kažem da ne date deci da budu advokati.

Ali kako bi bilo da se preduzetništvo

But how about getting entrepreneurship to be ranked right up there

nalazi na istom nivou kao i sve ostalo.

with the rest of them?

Jer postoje ogromne mogućnosti u tome.

Because there's huge opportunities in that.

Želim da završim sa jednim brzim videom.

I want to close with a quick video

Napravila ga je jedna od kompanija kojoj sam mentor.

that was done by one of the companies I mentor.

These guys, Grasshopper.

Ovi momci, "Grasshopper".

It's about kids.

Radi se o deci. O preduzetništvu.

It's about entrepreneurship.

Hopefully, this inspires you to take what you've heard from me

Nadam se da će vas ovo inspirisati da uzmete ovo što ste od mene čuli

and do something with it to change the world.

i uradite s tim nešto da promenite svet.

[Dete ... "Mislili ste da možete sve da uradite ?"]

[Kid... "And you thought you could do anything?"]

[You still can.]

[Još uvek možete.]

[Because a lot of what we consider impossible]

[Jer mnogo toga što mislimo da je nemoguće]

[... lako je prevazići.]

[is easy to overcome]

[Because in case you haven't noticed, we live in a place where]

[Jer, ako niste primetili, živimo na mestu gde]

[one individual can make a difference]

[jedna osoba može promeniti stvari.]

[Want proof?]

[Želite dokaz?]

[Just look at the people who built our country:]

[Samo pogledajte ljude koji su izgradili našu zemlju;]

[Naši roditelji, babe i dede, tetke, ujaci...]

[Our parents, grandparents, our aunts, uncles]

[Obi su bili doseljenici, novajlije spremni da ostave traga.]

[They were immigrants, newcomers ready to make their mark]

[Možda su došli sa veoma malo.]

[Maybe they came with very little]

[or perhaps they didn't own anything except for]

[Ili možda nisu posedovali ništa osim...]

[a single brilliant idea]

[... jedne izuzetne ideje.]

[These people were thinkers, doers]

[Ovi ljudi su bili mislioci, činitelji...]

[innovators]

[... inovatori...]

[until they came up with the name]

[... dok nisu smislili reč...]

[entrepreneurs]

[preduzetnik!]

[They change the way we think about what is possible.]

[Oni menjaju naše mišljenje o tome šta je moguće.]

[They have a clear vision of how life can be better]

Imaju jasnu viziju kako život može biti bolji.

[for all of us, even when times are tough.]

[za sve nas, čak i kad su vremena teška.]

[Right now, it's hard to see]

[Trenutno, teško je videti...]

[when our view is cluttered with obstacles.]

[kada nam je pogled zatrpan preprekama.]

[But turbulence creates opportunities]

[Ali nemiri stvaraju prilike]

[za uspeh, postignuće, i guraju nas...]

[for success, achievement, and pushes us]

[da nađemo nove načine da radimo stvari.]

[to discover new ways of doing things]

[Dakle, koje ćete šanse iskoristiti i zašto?]

[So what opportunities will you go after and why?]

[If you're an entrepreneur]

[Ako ste preduzetnik]

[you know that risk isn't the reward.]

[znate da rizik nije nagrada.]

[No. The rewards are driving innovation]

[Ne. Nagrade su stalne inovacije...]

[menjanje života. Stvaranje poslova.]

[changing people's lives. Creating jobs.]

[Fueling growth.]

[Podsticanje rasta.]

[And making a better world.]

[I stvaranje boljeg sveta.]

[Entrepreneurs are everywhere.]

[Preduzetnici su svuda.]

[They run small businesses that support our economy,]

[Oni vode male poslove koji podržavaju našu ekonomiju,]

[kreiraju alate koji vam pomažu...]

[design tools to help you]

[stay connected with friends, family and colleagues]

[... da ostanete u vezi sa prijateljima, porodicom i kolegama u svetu.]

[And they're finding new ways of helping to solve society's oldest problems.]

[I pronalaze nove načine za rešavanje najstarijih društvenih problema.]

[Poznajete li nekog preduzetnika?]

[Do you know an entrepreneur?]

[Entrepreneurs can be anyone Even... you]

[To može biti svako...]

[Čak... i vi!]

[So seize the opportunity to create the job you always wanted]

[Ugrabite priliku da napravite posao koji ste uvek želeli.]

[Help heal the economy]

[Pomozite u izlečenju ekonomije.]

[Make a difference.]

[Take your business to new heights,]

[Doprinesite.]

[Prenesite svoj posao na nove visine.]

[but most importantly,]

[Ali najvažnije,]

[remember when you were a kid]

[setite se kad ste bili dete...]

[when everything was within your reach,]

[kada vam je sve bilo na dohvat ruke,]

[and then say to yourself quietly, but with determination:]

[i onda recite sebi tiho, ali odlučno:]

[it still is.]

["Još uvek je."]

Hvala mnogo na pažnji.

Thank you very much for having me.

(Applause)