Cameron Herold: Let's raise kids to be entrepreneurs

Translator: mitja decman

Pripravljen sem staviti, da sem najbolj neumen v tej dvorani,

ker mi v šoli ni šlo. Imel sem hude težave.

I would be willing to bet I'm the dumbest guy in the room,

Toda, pri tistih letih sem se zavedal

because I couldn't get through school; I struggled with school.

da obožujem denar in posel

in da mi je všeč tista podjetniška reč

But I knew at a very early age that I loved money, I loved business

ter, da sem bil vzgojen v podjetniškem duhu,

and I loved this entrepreneurial thing.

in sem bil z njim prežet od takrat --

I was raised to be an entrepreneur.

a o tem še nikoli nisem spregovoril, do danes --

What I've been really passionate about ever since --

danes bo to prvič slišal kdorkoli, z izjemo moje žene,

and I've never spoken about this ever, until now --

in pri tem izjavila "O čem govoriš?", jaz pa sem ji odgovoril --

so this is the first time anyone's heard it,

except my wife, three days ago.

da mislim, da zamujamo priložnost,

She said, "What are you talking about?"

da bi našli te otroke,

I told her that I think we miss an opportunity

ki imajo podjetniški duh

in da jih vzgojimo ali da jim pokažemo

to find these kids who have the entrepreneurial traits,

da je biti podjetnik res "kul"

and to groom them or show them

Da to ni nekaj slabega ali vredno prezira,

that being an entrepreneur is actually a cool thing.

kot je miselnost v mnogih družbah.

It's not something that is a bad thing and is vilified,

Otroci imajo, ko odraščajo, svoje sanje.

which is what happens in a lot of society.

In mi imamo svoje strasti in vizije

Kids, when we grow up, have dreams,

in nekako nam uspe te stvari uničiti.

and we have passions, and we have visions,

Govorijo nam, da se moramo več učiti,

and somehow we get those things crushed.

biti osredotočeni ali najeti inštruktorja.

We get told that we need to study harder

Moji starši so najeli učitelja francoščine,

or be more focused or get a tutor.

ampak jaz še vedno slabo govorim francosko.

My parents got me a tutor in French, and I still suck in French.

Dve leti nazaj sem bil naj predavatelj

na MIT-jevem podiplomskem študiju podjetništva.

Two years ago,

I was the highest-rated lecturer at MIT's Entrepreneurial Master's Program.

Bil je nastop pred skupino podjetnikov s celega sveta.

V drugem razredu sem zmagal na tekmovanju v govorništvu,

It was a speaking event in front of groups of entrepreneurs

toda nihče nikoli ni rekel:

from around the world.

When I was in grade two, I won a citywide speaking competition,

“Poglejte, ta fant je dober govornik.

Ne more se koncentrirati, a želi biti z ljudmi, jih motivirati.”

but nobody had ever said, "Hey, this kid's a good speaker.

Niso rekli: “Rabi inštrukcije govorništva.”

He can't focus, but he loves walking around and getting people energized."

Inštrukcije naj bi dobil za tisto kar mi ne gre.

No one said, "Get him a coach in speaking."

Ko torej otroci pokažejo te lastnosti --

They said, get me a tutor in what I suck at.

in jih moramo začeti odkrivati --

mislim, da moramo otroke vzgajati

So as kids show these traits -- and we need to start looking for them --

da postanejo podjetniki namesto odvetniki.

I think we should be raising kids to be entrepreneurs instead of lawyers.

Toda na žalost šolski sistem

vlada temu svetu

z besedami: "Bodimo odvetniki ali zdravniki"

Unfortunately, the school system is grooming this world to say,

in izgubimo to priložnost,

"Let's be a lawyer," or, "Let's be a doctor."

saj nihče ne reče "Hej, bodi podjetnik".

We're missing that opportunity,

Podjetniki smo ljudje - in tu jih je veliko -

because no one ever says, "Hey, be an entrepreneur."

ki imamo ideje in strasti in vidimo potrebe v tem svetu

Entrepreneurs are people -- we have a lot of them in this room --

in se odločimo in naredimo.

who have ideas and passions or see these needs in the world

Tvegamo vse, da bi te stvari uresničili.

and decide to stand up and do it.

Imamo sposobnost, da zberemo ljudi,

And we put everything on the line to make that stuff happen.

ki želijo z nami doseči te sanje,

We have the ability to get the groups of people around us

In mislim, da če bi otroke prepričali

da sprejmejo idejo podjetništva v mladih letih,

that want to build that dream with us.

And I think if we could get kids to embrace the idea at a young age,

potem bi lahko spremenili vse kar je v svetu danes problem.

of being entrepreneurial,

Za vsak problem, ki obstaja, ima nekdo idejo za rešitev.

we could change everything in the world that's a problem today.

Kot otroku vam ne rečejo, da je nemogoče,

Every problem out there, somebody has the idea for.

ker ste preveč naivni, da bi dojeli,

And as a young kid, nobody can say it can't happen,

da tega ne zmorete v resnici.

because you're too dumb to realize that you couldn't figure it out.

Mislim, da imamo kot starši in kot družba dolžnost,

da začnemo otroke učiti loviti ribe,

I think we have an obligation as parents and a society

namesto, da jim ribe dajemo --

to start teaching our kids to fish instead of giving them the fish --

"Daš človeku ribo, ga nahraniš za en dan."

"Če ga naučite loviti ribe, ste ga nahranili za celo življenje."

the old parable: "Give a man a fish, you feed him for a day.

Če naučimo otroke, da bodo podjetniški --

Teach a man to fish, you feed him for a lifetime."

tiste, ki kažejo talent za to --

If we can teach our kids to be entrepreneurial,

kot učimo tiste, ki imajo talent za znanost, da bodo znanstveniki,

the ones that show the traits to be,

če bi opazili talent za podjetništvo

like we teach the ones who have science gifts to go on in science,

in jih učili podjetništva?

what if we saw the ones with entrepreneurial traits

Imeli bi vse te mlade, ki vodijo podjetja,

namesto da čakajo na socialno podporo.

and taught them to be entrepreneurs?

Toda mi sedimo in učimo otroke stvari, ki jih ne smejo narediti:

We could have these kids spreading businesses

instead of waiting for government handouts.

Ne tepi se, ne grizi, ne preklinjaj.

What we do is teach our kids the things they shouldn't do:

Trenutno učimo otroke, naj izbirajo resnično dobre službe,

don't hit; don't bite; don't swear.

veste, šolski sistem jih uči, naj postanejo

Right now we teach our kids to go after really good jobs;

zdravnik, odvetnik,

the school system teaches them to go after things like

računovodja, zobozdravnik,

učitelj ali pilot.

being a doctor and being a lawyer and being an accountant and a dentist

In v medijih govorijo, da je kul,

and a teacher and a pilot.

če si model ali pevec

And the media says it's really cool if we could go out

ali športni zvezdnik, kot npr. Luongo, Crosby.

and be a model or a singer

Naši MBA programi ne učijo mladih, da bodo podjetniki.

or a sports hero like Luongo or Crosby.

Razlog, da sem se izogibal MBA programa --

Our MBA programs do not teach kids to be entrepreneurs.

razen razloga, da se nisem mogel vpisati,

ker sem imel povprečje 61 % v srednji šoli

The reason I avoided an MBA program, other than that I didn't get into any,

in potem povprečje 61 %

since I had a 61 percent average out of high school,

na edini šoli v Kanadi, kjer so me sprejeli, Carlton -

then a 61 percent average

toda naši MBA programi ne učijo mladih, da bodo podjetniki.

at the only school in Canada that accepted me, Carlton,

Učijo jih da delajo v korporacijah.

is that our MBA programs don't teach kids to be entrepreneurs.

In kdo ustvari velika podjetja? To je teh nekaj naključnih ljudi.

They teach them to work in corporations.

Celo v popularni književnosti, v edini knjigi, ki som jo našel -

So who's starting these companies? It's these random few people.

in bi jo morali vsi prebrati -

Even in popular literature, the only book I've ever found --

edina knjiga, ki sem jo našel

da je v njej podjetnik heroj je "Atlas Shrugged".

and this should be on all your reading lists --

Vse ostalo gleda in opisuje podjetnike,

the only book I've ever found

that makes the entrepreneur a hero is "Atlas Shrugged."

kot da smo slabi ljudje.

Gledam celo svojo družino.

Everything else in the world looks at entrepreneurs

Oba deda in oče so bili podjetnik.

and says we're bad people.

Brat, sestra in jaz, vsi trije imam prav tako svoja podjetja.

I look at even my family.

Both my grandfathers and my dad were entrepreneurs.

Vsi smo se odločili, da se lotimo tega,

My brother, sister and I, all three of us own companies as well.

ker je to edini prostor, v katerega ustrezamo.

We all decided to start these things because it's the only place we fit.

Nismo se ujeli v normalnem delu. Nismo mogli delati za druge,

ker smo preveč trdoglavi in imamo polno drugih sposobnosti.

We didn't fit in normal work; we couldn't work for somebody else,

Toda otroci so ravno tako lahko podjetniki.

we're stubborn and we have all these other traits.

Veliko delam v dveh organizacijah,

But kids could be entrepreneurs as well.

"Organizacija podjetnikov" in "Organizacija mladih predsednikov."

I'm a big part of a couple organizations

Pravkar sem se vrnil iz Barcelone,

called the Entrepreneurs' Organization and the Young Presidents' Organization.

kjer sem govoril na globalni konferenci YPO

in vsi, ki sem jih spoznal

I just came back from speaking in Barcelona at the YPO global conference.

ki so bili podjetniki,

And everyone I met over there who's an entrepreneur

so imeli težave v šoli.

Meni so diagnosticirali 18 od 19 znakov motnje pozornosti.

struggled with school.

I have 18 out of the 19 signs of attention deficit disorder diagnosed.

Ta stvar tukaj me spravlja ob živce.

(smeh)

So this thing right here is freaking me out.

Verjetno sem zato sedaj malce paničen --

(Laughter)

pa ne samo zaradi kave in sladkorja --

It's probably why I'm a bit panicked,

ampak tole podjetnika res razburi.

other than all the caffeine I've had and the sugar.

Motnja pozornosti, bipolarna motnja.

But this is really creepy for an entrepreneur.

Veste da pravijo bipolarni motnji tudi "direktorska bolezen"?

Attention deficit disorder, bipolar disorder.

Ted Turner jo ima, Steve Jobs jo ima.

Do you know that bipolar disorder is nicknamed the CEO disease?

Vsi trije ustanovitelji Netscape-a so jo imeli.

Ted Turner's got it. Steve Jobs has it.

In še bi lahko naštevali.

All three of the founders of Netscape had it.

Otroci -te znake lahko vidite pri otrocih.

I could go on and on.

Ampak mi jim dajemo zdravila in govorimo,

Kids -- you can see these signs in kids.

"Ne bodi podjeten.

And we're giving them Ritalin and saying,

Vklopi se v sistem in poskušaj biti učenec."

"Don't be an entrepreneurial type.

Oprostite, podjetniki niso učenci.

Fit into this other system and try to become a student."

Mi gremo po hitrem pasu. Mi dojamemo igro.

Prepisoval sem naloge, goljufal na testih.

Sorry, entrepreneurs aren't students.

We fast-track. We figure out the game.

Na faksu sem najemal študente za računovodske naloge

I stole essays. I cheated on exams.

pri 13-tih zaporednih nalogah.

I hired kids to do my accounting assignments in university

Kot podjetnik se ne ukvarjate z računovodstvom, zaposlite nekoga.

for 13 consecutive assignments.

Jaz se to doumel že prej-

But as an entrepreneur, you don't do accounting, you hire accountants.

(smeh)

So I just figured that out earlier.

(Aplavz)

(Laughter)

Vsaj priznam, da sem goljufal na fakulteti; večina vas ne bo.

(Applause)

Citirajo me -- sem vse povedal osebi, ki je pisala učbenik --

At least I can admit I cheated in university; most of you won't.

danes me citirajo v tem istem učbeniku

I'm also quoted -- and I told the person who wrote the textbook --

na vseh kanadskih visokošolskih programih.

I'm now quoted in that exact same university textbook

V menedžerskem računovodstvu, sem jaz v 8. poglavju.

in every Canadian university and college studies --

Začenjam 8. poglavje z zgodbo o proračunih.

in managerial accounting, I'm chapter eight.

Po intervjuju sem avtorici povedal za prepisovanje pri tem predmetu.

I open up chapter eight, talking about budgeting.

In njej se je zdelo preveč smešno, da tega ne bi vključili.

I told the author, after they did my interview,

that I cheated in that same course.

Toda otroci, pri njih lahko opazite te znake.

She thought it was too funny to not include it.

Podjetnik po definiciji "organizira, vodi,

But kids, you can see these signs in them.

in prevzame tveganje posla."

The definition of entrepreneur is "a person who organizes, operates

To ne pomeni, da morate na MBA program,

and assumes the risk of a business venture."

ali da morate zaključiti šolo.

That doesn't mean you have to go to an MBA program,

Pomeni, da morate imeti za nekatere stvari imeti čut.

or that you have to get through school.

Slišali smo za vprašanje, ali je nekaj pridobljeno ali prirojeno ?

It just means that those few things have to feel right in your gut.

Je to ena ali druga stvar? Kaj je?

We've heard, "Is it nurture or is it nature?" Right?

Jaz mislim, da ni eno ali drugo. Menim, da sta lahko obe.

Is it thing one or thing two? What is it?

Mene so vzgajali v podjetnika.

Well, I don't think it's either. I think it can be both.

Ko sem odraščal nisem imel izbire,

I was groomed as an entrepreneur.

saj so me kot zelo majhnega učili --

When I was growing up as a young kid, I had no choice,

ko je moj oče doumel, da se ne bom vklopil

because I was taught at a very early age,

v vse, kar so me učili v šoli --

when my dad realized I didn't fit into everything else

da me on lahko nauči doumeti podjetnost v zelo rani mladosti.

that was being taught to me in school,

Vzgajal nas je, vse tri,

that he could teach me to figure out business at an early age.

da sovražimo idejo imeti službo

in da obožujemo ustvarjati podjetja in zaposlovati druge ljudi.

He groomed us, the three of us, to hate the thought of having a job

Moj prvi poslovni podvig, imel sem sedem let, živel v Winipegu,

and to love the fact of creating companies

where we could employ other people.

ležal sem v sobi s telefonsko slušalko

My first business venture: I was seven years old, in Winnipeg.

in klical kemične čistilnice v Winipegu

in preverjal, koliko bi mi

I was in my bedroom with one of those long extension cords,

plačali za obešalnike za obleke?

calling all the dry cleaners in Winnipeg

Moja mama je prišla v sobo, je rekla

to find out how much they'd pay me for coat hangers.

"Kje pa boš dobil obešalnike za prodajo?"

And my mom came into the room and said,

In sem rekel, "Pojdiva pogledat v klet."

"Where are you going to get the hangers to sell to the dry cleaners?"

In sva šla v klet. Odprl sem omaro.

And I said, "Let's go look in the basement."

Tam je bilo približno tisoč obešalnikov.

We went down to the basement, and I opened up this cupboard.

Kajti, kadarkoli sem ji rekel, da se grem igrat s prijatelji,

There was about 1,000 hangers that I'd collected,

sem v soseski zbiral obešalnike od vrat do vrat

because, when I told her I was going out to play,

in jih hranil v kleti za prodajo.

I was going door to door in the neighborhood

Ker sem jo videl nekaj tednov prej -

to collect hangers to put in the basement,

dobiti denar. Plačali so 2 centa po obešalniku.

because I saw her a few weeks before that --

Ugotovil sem, da je polno obešalnikov

you could get paid, they used to pay two cents per coat hanger.

in da jih moram samo zbrati.

Vedel sem, da ona tega ne bi dovolila, pa sem to vseeno naredil.

So I was like, well, there's all kinds of hangers,

so I'll just go get them.

I knew she wouldn't want me to get them,

In naučil sem se pogajati z ljudmi.

so I just did it anyway.

Nekdo mi je ponudil 3 cente, jaz pa sem dosegel 3 cente in pol.

And I learned that you could actually negotiate with people.

In kot sedemletnik sem vedel

This one guy offered me three cents and I got him up to three and a half.

da lahko dobil del centa,

I even knew at seven years old

in ljudje mi bodo plačali, ker se množi.

that I could get a fractional percent of a cent,

Pri sedmih sem dobil 3,5 centa za vsakega od 1000 obešalnikov.

and people would pay it, because it multiplied up.

Prodajal sem okvirje za registrske tablice.

At seven years old I figured it out.

Oče me je celo poslal iskat nekoga,

I got three and a half cents for 1,000 hangers.

ki bi mi jih prodal po veleprodajni ceni.

I sold license plate protectors door to door.

Pri devetih sem hodil po ulicah Sudbury-ja

My dad actually made me go find someone

in prodajal zaščitne okvirje za registrske tablice.

who would sell me them at wholesale.

At nine years old, I walked around in the city of Sudbury

Spominjam se ene stranke, tako jasno,

selling license-plate protectors door to door.

saj sem s temi ljudmi delal še druge stvari.

And I remember this one customer so vividly --

Prodajal sem časopis.

I also did some other stuff with these clients, I sold newspapers,

In on nikoli ni kupil časopisa od mene.

A bil sem prepričan, da ga bom pregovoril, da kupi zaščitni okvir.

and he wouldn't buy a newspaper from me, ever.

Rekel je, "Ne rabim."

But I was convinced I was going to get him to buy a license-plate protector.

jaz rečem: "Imate dva avtomobila…"- imel sem devet let.

And he's like, "We don't need one."

"Imate dva avtomobila in noben nima zaščitnega okvirja."

I said, "But you've got two cars."

On pravi "Vem."

Remember, I'm nine years old.

I'm like, "You have two cars and they don't have license-plate protectors.

"Ta ima registrsko tablico zelo zmečkano."

"Vem, to je avto moje žene." In rečem, "Zakaj ne bi testirali

And this car has one license plate that's all crumpled up."

enega na tem avtomobilu, če dlje zdrži."

He said, "That's my wife's car."

Vedel sem, da sta dva avta s po dvema registrskima tablicama.

I said, "Why don't we test one on her car and see if it lasts longer?"

Če ne morem prodati štirih, lahko enega.

So I knew there were two cars with two license plates on each.

To sem se naučil v teh mladih letih.

If I couldn't sell all four, I could at least get one.

Preprodajal sem stripe.

Ko sem imel 10 let, sem prodajal stripe

I learned that at a young age.

blizu naše hiše v zalivu Georgian Bay.

I did comic book arbitrage.

When I was about 10 years old, I sold comic books

S kolesom sem šel do konca plaže

out of our cottage on Georgian Bay.

in kupoval stripe od revnih otrok.

I would go biking up to the end of the beach,

Potem sem se vrnil na drug konec in prodajal bogatim otrokom.

buy all the comics from the poor kids,

Bilo je očitno - kupi poceni, prodaj drago.

then go back to the other end of the beach to sell them to the rich kids.

Tukaj je povpraševanje in tu je tudi denar.

It was obvious to me: buy low, sell high.

Ne prodajaj revnim, nimajo denarja, bogati ga imajo, dobi ga.

You've got this demand over here that has money.

To je očitno, kajne?

Don't try to sell to the poor kids; they don't have cash.

To je kot recesija. Torej imamo recesijo.

The rich people do. Obvious, right?

V ameriški ekonomiji še vedno kroži 13 biljard dolarjev.

It's like a recession.

Vzemi del tega. To sem se naučil že zgodaj.

So there's a recession.

There's still 13 trillion dollars circulating in the US economy.

Odkril sem, da se ne izdaja svojih virov.

Go get some of that. I learned that at a young age.

ker so me po štirih tednih pretepli,

I also learned, don't reveal your source:

saj je eden od bogatih otrok odkril, kje kupujem stripe

I got beat up after four weeks of this,

in ni mu bilo všeč, da plača toliko več.

because one of the rich kids found out where I was buying my comics,

Pri desetih sem moral raznašati časopis.

Tega nisem hotel.

and didn't like that he was paying more.

Pri 10 je oče rekel: "To bo naslednji posel."

I was forced to get a paper route at 10 years old.

Toda ne samo eno naselje, temveč dve,

I didn't want a paper route, but my dad said, "That's your next business."

in hotel je, da za raznašanje polovice nekoga zaposlim,

Not only did he get me one, but I had to get two.

in sem ter nato ugotovil, da se največ zasluži z napitnino.

He wanted me to hire someone to deliver half the papers,

Zbiral sem napitnine in dobival zaslužek.

which I did.

Tako sem pobiral plačilo sam za vse.

Then I realized: collecting tips is how you made all the money.

Moj "zaposleni" jih je samo raznašal.

So I'd collect tips and get payment.

Tako sem doumel, kako lahko zaslužim.

I would collect for the papers -- he could just deliver them.

Že takrat ni kazalo, da bom kje "zaposlen".

Because then I realized I could make money.

(Smeh)

By this point, I was definitely not going to be an employee.

Moj oče je imel avto-trgovino.

(Laughter)

Imel je veliko delov, ki so ležali naokrog.

My dad owned an automotive and industrial repair shop.

bili so iz medenine, drugi iz bakra.

He had all these old automotive parts lying around.

vprašal sem ga, kaj dela s tem. Povedal mi je, da to meče stran.

They had this old brass and copper.

"Bi kdo plačal za to?" In reče, "Mogoče."

I asked what he did with it, and he said he just throws it out.

Pazite, pri desetih letih -- pred 34 leti,

I said, "Wouldn't somebody pay for that?" And he goes, "Maybe."

Videl sem priložnost v tem.

videl sem, da obstaja denar v smeteh.

Remember: at 10 years old, 34 years ago,

Pobiral sem jih v avto-delavnicah v okolici s svojim kolesom.

I saw opportunity in this stuff, I saw there was money in garbage.

In v soboto me je oče peljal.

And I collected it from the automotive shops in the area on my bicycle.

na odpad, kjer so mi za material plačali.

In jaz sem si mislil, da je to "kul".

Then my dad would drive me on Saturdays to a scrap metal recycler

Čudno, po 30 letih imamo telefonsko številko 1-800-IMATE-SMETI?

where I got paid.

And I thought that was kind of cool.

in prav tako služimo s tem.

Strangely enough, 30 years later, we're building 1-800-GOT-JUNK?

Pri enajstih smo pri tabornikih izdelovali blazinice za šivanke,

and making money off that, too.

izdeloval smo jih za dan žena.

I built these little pincushions when I was 11 years old in Cubs.

Te blazinice smo izdelovali iz lesenih kljukic --

We made these pincushions for our moms for Mother's Day

s katerimi so zunaj na vrvi obešali perilo.

out of wooden clothespins --

In izdelovali smo stolčke.

when we used to hang clothes on clotheslines outside.

Imel sem male blazinice, ki sem jih sešil,

And you'd make these chairs.

v katere si lahko zapičil šivanke,

And I had these little pillows that I would sew up.

saj so včasih ljudje šivali in so rabili blazinice.

And you could stuff pins in them.

No, tisto kar sem doumel je, da moraš imeti možnosti.

Because people used to sew and they needed a pincushion.

Zaradi tega sem nekatere pobarval rjavo.

But I realized you had to have options,

Ko sem prišel do vrat, nisem vprašal: "Bi kupili eno?"

so I spray-painted a whole bunch of them brown,

Temveč, "Katero barvo želite?"

so when I went to the door, it wasn't, "Do you want to buy one?"

Imam 10 let; ne boste mi rekli ne,

še posebej, če imate dve možnosti -- rjavo ali naravno barvo.

It was, "Which color would you like?"

I'm 10 years old; you're not going to say no,

to sem se naučil v rani mladosti.

especially if you have two options, the brown one or the clear one.

Naučil sem se, da je ročno delo brez veze.

So I learned that lesson at a young age.

I learned that manual labor really sucks.

Kot npr. da je košenje trave naporno.

Ker sem celo poletje moral urejati travo sosedom in služiti,

Right, like cutting lawns is brutal.

sem doumel, da je redno plačevanje

But because I had to cut lawns all summer for all of our neighbors

od ene stranke je fantastična stvar

and get paid to do that,

I realized that recurring revenue from one client is amazing,

Če uredim trato stranki enkrat,

in vsak teden prejem plačilo od te stranke,

that if I land this client once,

je to veliko bolje kot prodati

and every week I get paid by that person,

eno blazinico za šivanke enkrat samkrat.

that's way better than trying to sell one clothespin thing to one person,

Saj tako lahko "prodajaš" večkrat.

Zato obožujem model rednih prihodkov, ki sem ga spoznal takrat.

because you can't sell them more.

Tako so me vzgajali, nisem smel imeti službe.

So I love that recurring revenue model I started to learn at a young age.

Delal sem na golfu, in nosil torbe s palicami.

Remember, I was being groomed to do this. I was not allowed to have jobs.

Ugotovil sem, da je en klanec na igrišču,

I would go to the golf course and caddy for people,

trinajsta luknja je bila na hribu.

but I realized there was this one hill on our golf course, the 13th hole,

In ljudje so tam težko nosili svoje torbe.

Tako sem sedel tam, na vrtnem stolu

that had this huge hill,

in nosil tja gor torbe igralcem, ki niso imeli nosačev.

and people could never get their bags up it.

So I'd sit there in a lawn chair and carry for all the people

Prav do vrha in oni so mi zato plačali en dolar.

who didn't have caddies.

Medtem so moji prijatelji delali 5 ur

I'd carry their golf bags to the top; they'd pay me a dollar,

in nosili torbe po igrišču za 10 dolarjev.

while my friends worked for hours hauling some guy's bag around

In sem rekel: "To je neumno, da moraš delati 5 ur."

for 10 bucks.

To nima smisla. Poišči način kako hitreje zaslužiti več denarja.

I'm like, "That's stupid. You have to work for five hours.

Vsak teden sem šel v trgovino in kupil pločevinke s pijačo.

That doesn't make sense. Figure out a way to make more money faster.

In jih nosil 70-letnim gospem, ki so igrale bridž.

Every week, I'd go to the corner store and buy all these pops,

In naročile so še za naslednji teden.

Then I'd deliver them to these 70-year-old women playing bridge.

Dostavil sem jim pijačo in računal dvojno.

They'd give me their orders for the following week.

Imel sem zaprto tržišče in nisem potreboval pogodb.

I'd deliver pop and charge twice.

Samo ponudbo in povpraševanje potrebujete

I had this captured market.

in stranke, ki kupujejo pri vas.

You didn't need contracts, you just needed to have a supply and demand

Te gospe ne bi šle k drugemu,

bil sem jim všeč in to mi je bilo jasno.

and this audience who bought into you.

These women weren't going to go to anybody else

Zbiral sem golf žogice po igrišču.

because they liked me, and I kind of figured it out.

Toda vsi so jih iskali po grmovju

I went and got golf balls from golf courses.

ali pa brskali po jarkih.

But everybody else was looking in the bush

Mislil sem si, pozabi to. Vse so v jezeru

and looking in the ditches for golf balls.

in tam jih ne išče nihče.

Zato sem šel v jezero in brodil in pobiral žogice.

I'm like, screw that. They're in the pond. And nobody's going into the pond.

Enostavno jih dvignete s stopali.

So I'd go into the ponds and crawl around and pick them up with my toes,

To ne morete narediti na odru.

Pobirate žogice in jih tlačite za kopalke

just pick them up with both feet.

You can't do it onstage.

in ko ste končali, jih imate nekaj sto.

You get the golf balls, throw them in your bathing suit trunks

Težava je bila v tem, da ljudje niso hoteli katerihkoli žogic.

and when you're done, you've got a couple hundred of them.

Zato sem jih pakiral. Imel sem 12 let.

But the problem is, people didn't want all the golf balls.

Pakiral sem jih na tri načine.

Imel sem Pinnacles in DDH in še ene kul.

So I just packaged them. I'm like 12, right?

Te so se prodajale po 2 dolarja.

I packaged them up three ways.

I had the Pinnacles, DDHs and the really cool ones.

Potem sem imel tiste, ne tako slabe za 50 centov vsaka.

Those sold for two dollars each.

In potem sem prodajal 50 slabih v kompletu.

Then I had the good ones that didn't look crappy: 50 cents each.

Te so lahko uporabili za treninge.

And then I'd sell 50 at a time of all the crappy ones.

V srednji šoli sem prodajal sončna očala

And they could use those for practice balls.

vsem učencem na šoli.

I sold sunglasses when I was in school,

To te pripelje do tega, da te vsi sovražijo

to all the kids in high school.

saj želiš ves čas od vseh izvleči nekaj denarja.

This is what really kind of gets everybody hating you,

Ampak tako sem si plačeval račune.

because you're trying to extract money from all your friends all the time.

Prodal sem res veliko sončnih očal.

Ko je šola ukinila mojo prodajo --

But it paid the bills.

So I sold lots and lots of sunglasses.

poklicali so me in rekli, da se ne sme -

Then when the school shut me down --

sem odšel na bencinsko črpalko in

they called me into the office and told me I couldn't do it --

jim prodal veliko veliko očal,

oni pa so jih prodajali svojim strankam.

I went to the gas stations and sold lots of them to the gas stations

To je bilo kul, imel sem svoje prodajalne.

and had the gas stations sell them to their customers.

Mislim, da sem bil star 14 let.

Potem sem si plačal prvi letnik študija na fakulteti v Carltonu

That was cool because then, I had retail outlets.

I think I was 14.

s prodajo meha za vino.

Then I paid my entire way through first year of university at Carlton

Ste vedeli, da lahko drži liter ruma

in dva litra Coca-cole? Pa kaj boste rekli?

by selling wineskins door to door.

You know you can hold a 40-ounce bottle of rum

Veste kaj? Meh si zatlačite za hlače

and two bottles of coke in a wineskin?

in ko greste na tekmo nogometa imate brezplačno pijačo.

So what, right? But you know what?

Vsi so jih kupovali.

Stuff that down your shorts when you go to a football game,

Ponudba, povpraševanje, velika priložnost.

you can get booze in for free.

Everybody bought them.

Dodal sem "brand" in prodajal 5x dražje.

Supply, demand, big opportunity.

Imeli so znak univerze.

I also branded it, so I sold them for five times the normal cost.

Učimo otroke in jim kupujemo igre,

toda zakaj jim ne kupujemo tiste igre, če so otroci podjetni,

It had our university logo on it.

You know, we teach our kids and we buy them games,

ki nekako spodbujajo sposobnosti, ki jih rabimo kot podjetniki?

but why don't we get them games, if they're entrepreneurial kids,

Zakaj jih ne učimo naj ne trošijo denarja po nepotrebnem.

that nurture the traits you need to be entrepreneurs?

Spominjam se, da sem moral na sredino ceste v Banffu, Alberta,

Why don't you teach them not to waste money?

ker sem vrgel samo en cent na cesto,

I remember being told to walk out into the middle of a street

in mi je moj oče rekel: "Pojdi pobrat."

in Banff, Alberta.

"Trdo delam za denar. Ne zavrzi niti penija."

I'd thrown a penny out in the street,

To lekcijo sem si zapomnil vse do danes.

and my dad said, "Go pick it up.

I work too damn hard for my money. I'm not going to see you waste a penny."

Žepnina nauči otroke slabe navade.

Žepnina uči otroke

I remember that lesson to this day.

da razmišljajo o službi.

Allowances teach kids the wrong habits.

Podjetnik ne pričakuje redne plače.

Allowances, by nature, are teaching kids to think about a job.

Žepnina pa uči otroke,

An entrepreneur doesn't expect a regular paycheck.

da pričakujejo redno plačilo.

Allowance is breeding kids at a young age to expect a regular paycheck.

To je narobe, če želite vzgojiti podjetnika.

Kar delam jaz - otroci so 2, 9 in 7 -

That's wrong, for me, if you want to raise entrepreneurs.

je, da hodijo po hiši in dvorišču

iščejo stvari, ki jih je treba narediti.

What I do with my kids, nine and seven,

Potem pridejo k meni in povedo kaj je.

is teach them to walk around the house and the yard,

Ali pa jaz rečem: "To je treba narediti."

looking for stuff that needs to get done.

In veste kaj naredimo potem? Pogajamo se.

Come and tell me what it is.

Or I'll say, "Here's what I need done."

Oni to iščejo.

And then, you know what we do? We negotiate.

Potem pa se pogajamo koliko bodo plačani.

Nimajo redne plače, imajo pa več možnosti najti več stvari ,

They go around looking for what it is,

then we negotiate what they'll get paid.

in se naučiti veščine pogajanja

They don't have a regular check,

in veščine iskanja priložnosti.

but they have opportunities to find more stuff,

Take stvari se gojijo. Vsak otrok ima dva hranilnika.

and learn the skill of negotiating and of finding opportunities.

50 % zasluženega ali dobljenega denarja

You breed that kind of stuff.

gre v hišni račun,

Each of my kids has two piggy banks.

druga polovica gre na račun za igrače.

Fifty percent of all the money they earn goes in their house account,

Denar na računu za igrače lahko porabijo.

50 percent goes in their toy account.

Denar s hišnega računa damo vsakih 6 mesecev na banko.

The toy account, they spend on whatever they want.

Otroci gredo z mano. Denar iz banke gre k borznim posrednikom.

The 50 percent in their house account, every six months, goes to the bank.

Oba moja otroka imata borznega posrednika.

they walk up with me.

Every year, all the money in the bank goes to their broker.

Toda, učim jih navad varčevanja.

Both my nine- and seven-year-olds have a stockbroker already.

Ponorim, če k meni pristopi 30-letnik in reče:

I'm teaching them to force that savings habit.

"Mogoče bom začel varčevati za starost."

It drives me crazy that 30-year-olds are saying,

Hej, zamudil si 25 let.

"Maybe I'll start contributing to my RSP now."

Teh navad naučite majhne otroke,

ko jih varčevanje še ne "boli".

Shit, you've missed 25 years.

You can teach those habits to young kids,

Ne berite jim pravljice vsak večer.

when they don't even feel the pain yet.

Morda štiri večere berite vi,

Don't read bedtime stories every night -- maybe four nights of the week,

tri večere pa naj pripovedujejo oni.

Zakaj se ne usedete z otroki in jim date štiri predmete,

and three nights, have them tell stories.

rdečo majico, modro kravato, kenguruja in prenosni računalnik

Why don't you sit down with kids and give them four items,

in naj vam povedo zgodbo o teh stvareh?

a red shirt, a blue tie, a kangaroo and a laptop,

Moji otroci to delajo ves čas.

and have them tell a story about those four things?

To jih uči prodajati, biti kreativen,

uči jih, da sami razmišljajo.

My kids do that all the time.

It teaches them to sell, teaches them creativity,

Delajte take stvari in se zabavajte.

Postavite otroke v situacijo, da govorijo,

teaches them to think on their feet.

Do that kind of stuff, have fun with it.

pa čeprav samo pred prijatelji

Get kids to stand up in front of groups and talk,

naj imajo predstave ali govore.

Te podjetniške veščine razvijajte.

even if it's just in front of their friends,

Pokažite otrokom kako zgledajo slabe stranke in slabi zaposleni.

and do plays and have speeches.

Those are entrepreneurial traits you want to be nurturing.

Pokažite jim godrnjave delavce.

Show kids what bad customers or bad employees look like.

Ko vidite slabo storitev, jim jo pokažite.

Recite: "Tale tam je slab delavec."

Show them grumpy employees.

When you see grumpy customer service, point it out.

In recite: "Tile pa so dobri."

Say, "By the way, that guy is a crappy employee."

(Smeh)

And say, "These are good ones."

Ko greste v lokal in je postrežba slaba,

(Laughter)

jim pokažite, kaj je slaba postrežba.

If you go into a restaurant and have bad customer service,

(Smeh)

show them what bad customer service looks like.

Teh lekcij je polno okrog nas,

a ne izkoristimo priložnosti; otrokom iščemo inštruktorje.

(Laughter)

We have all these lessons in front of us,

Predstavljajte si, da vzamete

but we don't take those opportunities; we teach kids to get a tutor.

vso otroško šaro, ki jih imate po hiši,

vse igrače, ki so jih prerasli pred leti

Imagine if you actually took all the kids' junk in the house right now,

in rečete: "Zakaj jih ne bi prodali na Bolhi?"

all the toys they outgrew two years ago

In lahko jih resnično prodajo

and said, "Why don't we sell some of this on Craigslist and Kijiji?"

in se naučijo prepoznati prevarante.

And they actually sell it and learn how to find scammers when offers come in.

Plačila pridejo na vaš ali otrokov račun.

Naučite jih, kako določijo ceno, uganejo ceno,

They can come into your account or a sub account or whatever.

naložijo fotografije.

But teach them how to fix the price, guess the price,

Naučite jih, kako naj s tem zaslužijo.

In denar gre spet 50 % na hišni račun

pull up the photos.

Teach them how to do that kind of stuff and make money.

in 50 % na račun za igrače.

Moji otroci to obožujejo.

Then 50 percent goes in their house account,

Nekaj podjetniških veščin, ki jih razvijajte pri otrocih so:

50 percent in their toy account.

My kids love this stuff.

uspeh, vztrajnost, vodenje, spraševanje, soodvisnost, vrednte.

Some of the entrepreneurial traits you've got to nurture in kids:

Vse to lahko najdete pri otrocih in jih samo pomagate ohraniti.

attainment, tenacity, leadership, introspection, interdependence, values.

Bodite pozorni na te stvari.

All these traits, you can find in young kids, and you can help nurture them.

Sta pa še dve lastnosti, ki ju poiščite,

saj jih nekako pri otrocih ne izkoristimo.

Look for that kind of stuff.

There's two traits I want you to also look out for

Ne zdravite pomanjkanja pozornosti,

that we don't get out of their system.

če ni to res zelo izraženo.

Don't medicate kids for attention deficit disorder

(Aplavz)

Isto velja za maničnost, stres in depresijo,

unless it is really, really freaking bad.

(Applause)

če ni zdravstveno dokazano, da je resno.

The same with the whole things on mania and stress and depression,

Bipolarni motnji pravijo bolezen direktorjev.

unless it is so clinically brutal, man.

Ko so Steve Jurvetson, Jim Clark

Bipolar disorder is nicknamed "the CEO disease."

in Jim Barksdale vsi imeli to motnjo

in zgradili Netscape --

When Steve Jurvetson, Jim Clark and Jim Barksdale have all got it,

Pomislite, če bi jim dali pomirjevalo,

nekaterih stvari danes ne bi imeli, kaj ne?

and they built Netscape --

Al Gore bi moral izumiti internet.

imagine if they were given Ritalin.

We wouldn't have that stuff, right?

(Smeh)

Al Gore really would have had to invented the Internet.

Te veščine bi morali učiti v učilnicah,

(Laughter)

kot tudi vse druge.

These are the skills we should be teaching in the classroom,

Ne rečem, naj otroci ne bodo odvetniki.

Toda podjetništvo naj bo tudi

as well as everything else.

I'm not saying don't get kids to want to be lawyers.

nekje zraven med ostalimi poklici.

Ker tukaj obstajajo velike priložnosti.

But how about getting entrepreneurship to be ranked right up there

Želim zaključiti s kratkim video posnetkom.

with the rest of them?

Izdelalo ga je podjetje, ki mu svetujem.

Because there's huge opportunities in that.

I want to close with a quick video

Ti fantje, Grashopper (kobilica).

that was done by one of the companies I mentor.

Govori o otrocih. O podjetništvu.

These guys, Grasshopper.

Upam, da vas bo navdahnil, da vzamete, kar ste slišali od mene

It's about kids.

It's about entrepreneurship.

in s tem naredite spremembe v svetu.

Hopefully, this inspires you to take what you've heard from me

[Otrok... "In si mislil, da lahko narediš karkoli?"]

and do something with it to change the world.

[In še vedno lahko]

[Kid... "And you thought you could do anything?"]

[Ker veliko tega, kar vidimo kot nemogoče…]

[You still can.]

[… je možno doseči]

[Because a lot of what we consider impossible]

[Ker če še ste nisi opazil, živimo v okolju, kjer]

[is easy to overcome]

[posameznik lahko naredi spremembo]

[Because in case you haven't noticed, we live in a place where]

[Želiš dokaz?]

[one individual can make a difference]

[Poglej očete države]

[Naše starše, dedke in babice, tete, strice...]

[Want proof?]

[Just look at the people who built our country:]

[Oni so bili priseljenci, pripravljeni narediti sled]

[Our parents, grandparents, our aunts, uncles]

[Mogoče se prišlo z zelo malo]

[They were immigrants, newcomers ready to make their mark]

[Mogoče brez česarkoli, nič razen...]

[Maybe they came with very little]

[… ene same samcate briljantne ideje]

[or perhaps they didn't own anything except for]

[Ti ljudje so bili misleci, izvajalci…]

[a single brilliant idea]

[… inovatorji…]

[These people were thinkers, doers]

[... vse dokler se niso izmislili imena…]

[innovators]

[until they came up with the name]

[… podjetniki!]

[Oni spreminjajo naše mnenje o tem, kaj je možno.]

[entrepreneurs]

[Imajo jasno vizijo boljšem življenju]

[They change the way we think about what is possible.]

[za vse nas, tudi ko so časi težki.]

[They have a clear vision of how life can be better]

[V tem trenutku je težko vedeti…]

[for all of us, even when times are tough.]

[… ko je naš pogled zakrit z ovirami.]

[Right now, it's hard to see]

[Toda turbulence ustvarjajo priložnosti

[when our view is cluttered with obstacles.]

[za uspehe, dosežke in nas potiskajo…]

[But turbulence creates opportunities]

[da odkrijemo nove načine delovanja.]

[for success, achievement, and pushes us]

[Torej, kateri priložnosti boste sledili vi in zakaj?]

[to discover new ways of doing things]

[Če ste podjetnik]

[So what opportunities will you go after and why?]

[veste, da tveganje ni nagrada.]

[If you're an entrepreneur]

[Ne. Nagrada je delati inovacije…]

[you know that risk isn't the reward.]

[… spreminjati človeška življenja, ustvarjati delovna mesta.]

[No. The rewards are driving innovation]

[Spodbujati rast.]

[changing people's lives. Creating jobs.]

[In ustvarjati boljši svet.]

[Fueling growth.]

[Podjetniki so povsod.]

[And making a better world.]

[Vodijo podjetja, ki podpirajo ekonomijo,]

[Entrepreneurs are everywhere.]

[ustvarjajo orodja, ki nam pomagajo…]

[They run small businesses that support our economy,]

[…biti povezan s prijatelji po celem svetu]

[Iščejo načine, kako pomagat pri reševanju problemov družbe.]

[design tools to help you]

[stay connected with friends, family and colleagues]

[Poznate podjetnika?]

[And they're finding new ways of helping to solve society's oldest problems.]

[Podjetnik je kdorkoli…]

[Celo … ti!]

[Do you know an entrepreneur?]

[Zato izkoristi priložnost, da ustvarite želeno službo]

[Entrepreneurs can be anyone Even... you]

[So seize the opportunity to create the job you always wanted]

[Pomagaj okrepiti gospodarstvo]

[Naredi spremembo.]

[Popelji svoj posel v nove višine.]

[Help heal the economy]

[Make a difference.]

[Ampak najpomembneje,]

[Take your business to new heights,]

[spomni se, ko si bil otrok…]

[but most importantly,]

[ko ti je bilo vse na dosegu roke,]

[remember when you were a kid]

[in si potem tiho in odločno reci:]

[when everything was within your reach,]

[and then say to yourself quietly, but with determination:]

["Še vedno je tako!"]

[it still is.]

Hvala, ker ste me gostili tukaj.

Thank you very much for having me.

(Applause)