Cameron Herold: Let's raise kids to be entrepreneurs

Prevoditelj: Anđeli Bj Recezent: Mislav Ante Omazić - EFZG

I would be willing to bet I'm the dumbest guy in the room,

Spreman sam se okladiti da sam najgluplji ovdje u dvorani,

because I couldn't get through school; I struggled with school.

jer nisam uspijevao u školi. Mučio sam se sa školom.

Ali ono što sam znao kao već vrlo mlad

But I knew at a very early age that I loved money, I loved business

je da sam volio novac i da sam volio posao

and I loved this entrepreneurial thing.

i volio sam tu poduzetničku stvar.

I was raised to be an entrepreneur.

I odgajali su me da budem poduzetnik.

What I've been really passionate about ever since --

I za to me od tada drži strast --

and I've never spoken about this ever, until now --

ali o tome nikada nisam govorio, sve do sada ---

so this is the first time anyone's heard it,

pa je ovo prvi puta da to itko čuje, i moja supruga je to čule tek prije tri dana,

except my wife, three days ago.

kad me pitala: "O čemu ćeš govoriti?", a ja sam odgovorio

She said, "What are you talking about?"

I told her that I think we miss an opportunity

da mislim da propuštamo priliku

pronaći tu djecu

to find these kids who have the entrepreneurial traits,

koja imaju poduzetnički duh,

and to groom them or show them

i da ih uzgojimo ili pokažemo im

that being an entrepreneur is actually a cool thing.

da je biti poduzetnik stvarno fora.

It's not something that is a bad thing and is vilified,

To nije nešto loše i prijezira vrijedno

kao što je to mnogim društvima.

which is what happens in a lot of society.

Kids, when we grow up, have dreams,

Djeca, kad odrastu, imaju snove.

and we have passions, and we have visions,

A mi imamo strasti i vizije.

and somehow we get those things crushed.

I nekako nam te stvari unište.

We get told that we need to study harder

Kažu nam da trebamo više učiti

or be more focused or get a tutor.

biti koncentriraniji, nabaviti tutora.

My parents got me a tutor in French, and I still suck in French.

I moji su mi roditelji nabavili tutora za francuski

a ja još uvijek jako loše poznajem francuski.

Two years ago,

Prije dvije godine sam bio najbolje ocijenjeni predavač

I was the highest-rated lecturer at MIT's Entrepreneurial Master's Program.

na MIT-ovom poslijediplomskom poduzetničkom studiju.

It was a speaking event in front of groups of entrepreneurs

Radilo se o predavanju pred skupinom poduzetnika iz cijelog svijeta.

from around the world.

Kad sam bio u drugom razredu pobijedio sam na gradskom natjecanju u govorništvu,

When I was in grade two, I won a citywide speaking competition,

ali nitko nikad nije rekao:

but nobody had ever said, "Hey, this kid's a good speaker.

"Gle, ovaj klinac je dobar govornik.

He can't focus, but he loves walking around and getting people energized."

Ne može se skoncentrirati, ali obožava ići okolo i puniti ljude energijom."

No one said, "Get him a coach in speaking."

Nitko nije rekao: "Dajte mu instrukcije za govorništvo."

They said, get me a tutor in what I suck at.

Rekli su mi da mi trebaju instrukcije za ono u čemu sam bio loš.

Dakle, djeca ispoljavaju tu nadarenost.

So as kids show these traits -- and we need to start looking for them --

I mi ju moramo ići tražiti.

I think we should be raising kids to be entrepreneurs instead of lawyers.

Mislim da bismo trebali odgajati djecu

da postanu poduzetnici, a ne pravnici.

Ali, na žalost, školski sustav

Unfortunately, the school system is grooming this world to say,

odgaja svijet da kaže:

"Let's be a lawyer," or, "Let's be a doctor."

"Hej, hajdemo biti pravnici ili liječnici."

We're missing that opportunity,

A time propuštamo priliku jer nitko

because no one ever says, "Hey, be an entrepreneur."

nikad ne kaže: "Hej, hajdemo biti poduzetnici."

Entrepreneurs are people -- we have a lot of them in this room --

Poduzetnici su ljudi -- jer ih imamo puno u ovoj dvorani --

who have ideas and passions or see these needs in the world

koji imaju te ideje, strast i vide potrebe u svijetu

and decide to stand up and do it.

i odluče ustati i ostvariti ih.

And we put everything on the line to make that stuff happen.

I sve riskiramo kako bi se te stvari dogodile.

We have the ability to get the groups of people around us

I imamo sposobnost okupiti hrpu ljudi oko nas

koji žele s nama sagraditi taj san.

that want to build that dream with us.

And I think if we could get kids to embrace the idea at a young age,

I kada bismo mogli takvu djecu

navesti da prihvate ideju o poduzetništvu, dok su još mladi

of being entrepreneurial,

we could change everything in the world that's a problem today.

mogli bismo riješiti sve probleme koje danas svijet ima.

Every problem out there, somebody has the idea for.

Za svaki problem koji postoji, netko ima ideju.

And as a young kid, nobody can say it can't happen,

I kao djetetu, nitko vam ne može reći kako je to nemoguće ostvariti

because you're too dumb to realize that you couldn't figure it out.

jer ste preglupi da biste shvatili

da ne možete naći rješenje.

I think we have an obligation as parents and a society

Mislim da imamo obvezu kao roditelji i kao društvo

to start teaching our kids to fish instead of giving them the fish --

početi učiti našu djecu pecati

umjesto davati im ribu.

the old parable: "Give a man a fish, you feed him for a day.

Stara izreka: “Ako date čovjeku ribu, nahranili ste ga jedan dan.

Ako ga naučite pecati, nahranili ste ga doživotno."

Teach a man to fish, you feed him for a lifetime."

If we can teach our kids to be entrepreneurial,

Ako možemo naučiti djecu poduzetnišvu,

one koji pokazuju takve osobine,

the ones that show the traits to be,

like we teach the ones who have science gifts to go on in science,

kao što učimo one koji imaju talent za znanost da se bave znanošću.

what if we saw the ones with entrepreneurial traits

Što ako bismo vidjeli one koji imaju poduzetničke osobine

i naučili ih da budu poduzetnici?

and taught them to be entrepreneurs?

Imali bismo djecu koja šire posao

We could have these kids spreading businesses

umjesto da čekaju vladine donacije.

instead of waiting for government handouts.

A mi sjedimo i učimo djecu kako da rade stvari koje ne bi trebali:

What we do is teach our kids the things they shouldn't do:

Ne udaraj; ne grizi; ne psuj.

don't hit; don't bite; don't swear.

Right now we teach our kids to go after really good jobs;

Trenutno učimo djecu da biraju stvarno dobre poslove,

the school system teaches them to go after things like

znate, a školski ih sustav uči kako da idu za karijerama

doktora i odvjetnika,

being a doctor and being a lawyer and being an accountant and a dentist

računovođa i stomatologa,

and a teacher and a pilot.

i učitelja i pilota.

And the media says it's really cool if we could go out

A mediji govore kako je zbilja super kada bismo bili

and be a model or a singer

modeli, ili pjevači

or a sports hero like Luongo or Crosby.

ili sportski heroji poput Sidney Crosby-a.

Our MBA programs do not teach kids to be entrepreneurs.

Naši MBA programi ne uče djecu kako da budu poduzetnici.

Razlog zbog kojega sam izbjegavao MBA program --

The reason I avoided an MBA program, other than that I didn't get into any,

osim činjenice da niti jedan nisam mogao upisati

since I had a 61 percent average out of high school,

jer sam jedva prošao u srednjoj školi

i onda isto tako u

then a 61 percent average

at the only school in Canada that accepted me, Carlton,

jedinoj školi u Kanadi koja me primila, u Carltonu --

ali naši MBA programi ne uče djecu kako da budu poduzetnici.

is that our MBA programs don't teach kids to be entrepreneurs.

They teach them to work in corporations.

Uče ih radu u korporacijama.

So who's starting these companies? It's these random few people.

A tko osniva te kompanije? To je tih nekoliko slučajnih ljudi.

Čak i u popularnoj književnosti, u jedinoj knjizi koju sam ikada pronašao --

Even in popular literature, the only book I've ever found --

i svi bi je trebali staviti na listu knjiga za pročitati --

and this should be on all your reading lists --

jedina knjiga koju sam ikada našao

the only book I've ever found

that makes the entrepreneur a hero is "Atlas Shrugged."

koja predstavlja poduzetnike kao heroje je "Atlas Shrugged".

Sve ostalo na svijetu gleda na poduzetnike

Everything else in the world looks at entrepreneurs

kao na loše ljude.

and says we're bad people.

Gledam čak i svoju obitelj.

I look at even my family.

Both my grandfathers and my dad were entrepreneurs.

Oba moja djeda bili su poduzetnici. Moj tata je bio poduzetnik.

My brother, sister and I, all three of us own companies as well.

Moj brat i sestra su poduzetnici, svo troje također vodimo vlastita poduzeća.

We all decided to start these things because it's the only place we fit.

Svi smo odlučili započeti s tim stvarima

zato što je to jedino mjesto u koje se uklapamo.

We didn't fit in normal work; we couldn't work for somebody else,

Nismo se uklapali u normalan posao. Nismo mogli raditi za nekog drugog

jer smo pretvrdoglavi i imamo sve ove druge osobine.

we're stubborn and we have all these other traits.

But kids could be entrepreneurs as well.

Djeca također mogu biti poduzetnici.

I'm a big part of a couple organizations

Ja uvelike sudjelujem u dvije globalne organizacije

called the Entrepreneurs' Organization and the Young Presidents' Organization.

zvane Poduzetnička organizacija i Organizacija mladih predsjednika.

Upravo sam se vrati iz Barcelone gdje sam držao govor

I just came back from speaking in Barcelona at the YPO global conference.

na globalnoj YPO konferenciji,

And everyone I met over there who's an entrepreneur

i svi koje sam tamo sreo

koji su poduzetnici,

struggled with school.

mučili su se u školi.

I have 18 out of the 19 signs of attention deficit disorder diagnosed.

Ja imam dijagnosticiranih 18 od 19 znakova poremećaja pažnje.

So this thing right here is freaking me out.

Tako da me ova stvar izluđuje.

(Laughter)

(Smijeh)

It's probably why I'm a bit panicked,

Vjerojatno sam zato sad pomalo u panici --

other than all the caffeine I've had and the sugar.

a ne zbog konzumirane količine kave i šećera --

But this is really creepy for an entrepreneur.

ali ovo je stvarno jezivo za jednog poduzetnika.

Attention deficit disorder, bipolar disorder.

Poremećaj nedostatka pažnje, bipolarni poremećaj.

Do you know that bipolar disorder is nicknamed the CEO disease?

Znate li kako bipolarni poremećaj ima nadimak "direktorska bolest"?

Ted Turner's got it. Steve Jobs has it.

Ted Turner je ima. Steve Jobs je ima.

All three of the founders of Netscape had it.

Svo troje osnivača Netscape-a su je imali.

I could go on and on.

Mogao bi ih navesti još.

Kids -- you can see these signs in kids.

Djeca -- možete vidjeti te znakove kod djece.

And we're giving them Ritalin and saying,

A ono što mi radimo je da ima dajemo Ritalin i govorimo,

"Don't be an entrepreneurial type.

"Nemoj biti poduzetnički tip.

Fit into this other system and try to become a student."

Uklopi se u sustav i pokušaj biti student."

Oprostite, poduzetnici nisu studenti.

Sorry, entrepreneurs aren't students.

We fast-track. We figure out the game.

Mi idemo brzom stazom. Mi otkrivamo igru.

I stole essays. I cheated on exams.

Ja sam krao eseje. Varao sam na ispitima.

I hired kids to do my accounting assignments in university

Na fakultetu sam unajmio studente da mi rješe računovodstvo

for 13 consecutive assignments.

na 13 uzastopnih zadataka.

But as an entrepreneur, you don't do accounting, you hire accountants.

Ali kao poduzetnik se ne bavite računovodstvom, već zaposlite računovođe.

So I just figured that out earlier.

Ja sam to ranije shvatio.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

At least I can admit I cheated in university; most of you won't.

Barem mogu priznati da sam varao na fakultetu; većina vas ne može.

I'm also quoted -- and I told the person who wrote the textbook --

Također me citiraju -- i rekao sam osobi koja je napisala udžbenik --

I'm now quoted in that exact same university textbook

danas me citiraju u tom istom udžbeniku

na svim kanadskim visokoobrazovnim studijima.

in every Canadian university and college studies --

U menadžerskom računovodstvu, ja sam u 8. poglavlju.

in managerial accounting, I'm chapter eight.

I open up chapter eight, talking about budgeting.

Otvaram 8. poglavlje pričom o budžetiranju.

I told the author, after they did my interview,

I rekao sam autoru, nakon što smo obavili intervju, da sam varao na tom kolegiju.

that I cheated in that same course.

A ona je smatrala da bi bilo presmiješno ne ubaciti taj citat.

She thought it was too funny to not include it.

But kids, you can see these signs in them.

Ali kod djece možete vidjeti te znakove.

The definition of entrepreneur is "a person who organizes, operates

Definicija poduzetnika je "osoba koja organizira, vodi

i preuzima rizik poslovnog pothvata".

and assumes the risk of a business venture."

That doesn't mean you have to go to an MBA program,

To ne znači da morate ići na MBA program.

Ne znači da morate završiti školu.

or that you have to get through school.

To znači da se nekoliko stvari u vama mora činiti pravilno.

It just means that those few things have to feel right in your gut.

Čuli smo priče o tome da li se njeguje ili je urođeno, točno.

We've heard, "Is it nurture or is it nature?" Right?

Is it thing one or thing two? What is it?

Je li to opcija 1 ili opcija 2? Što je?

Well, I don't think it's either. I think it can be both.

Pa, ja mislim da nije nijedna od tih. Mislim da mogu biti obje.

I was groomed as an entrepreneur.

Mene su odgojili da budem poduzetnik.

When I was growing up as a young kid, I had no choice,

Kada sam odrastao kao mlado dijete, nisam imao izbora,

because I was taught at a very early age,

jer su me kao jako malenog učili da --

when my dad realized I didn't fit into everything else

kada je moj otac shvatio da se neću uklopiti

u sve što su me učili u školi --

that was being taught to me in school,

da me on može naučiti da shvatim posao u jako ranoj dobi.

that he could teach me to figure out business at an early age.

Odgajao je, nas troje,

He groomed us, the three of us, to hate the thought of having a job

da mrzimo pomisao da imamo posao

and to love the fact of creating companies

i da volimo činjenicu kako stvaramo kompanije kako bismo zaposlili druge ljude.

where we could employ other people.

Moj prvi poslovni pohvat, imao sam sedam godina, i bio sam u Winnipegu,

My first business venture: I was seven years old, in Winnipeg.

i ležao sam u sobi s jednim od onih dugačkih produžnih kablova.

I was in my bedroom with one of those long extension cords,

I zvao sam sve kemijske čistionice u Winnipegu

calling all the dry cleaners in Winnipeg

da provjerim koliko bi mi platile

to find out how much they'd pay me for coat hangers.

za vješalice za odjeću.

And my mom came into the room and said,

A moja je majka ušla u sobu i rekla,

"Where are you going to get the hangers to sell to the dry cleaners?"

"Gdje ćeš nabaviti vješalice za prodaju kemijskim čistionicama?"

And I said, "Let's go look in the basement."

A ja sam rekao, "Idemo pogledati u podrum."

I otišli smo u podrum. I ja sam otvorio taj kredenac.

We went down to the basement, and I opened up this cupboard.

There was about 1,000 hangers that I'd collected,

Tamo je bilo oko tisuću vješalica koje sam skupio.

Jer, kad sam joj rekao da se idem igrati s djecom,

because, when I told her I was going out to play,

I was going door to door in the neighborhood

zapravo sam po susjedstvu sakljupao vješalice

to collect hangers to put in the basement,

kako bi ih stavio u podrum i prodao.

because I saw her a few weeks before that --

Jer sam je vidio nekoliko tjedana prije toga --

mogli ste zaraditi. Plaćali su vam 2 centa po vješalici.

you could get paid, they used to pay two cents per coat hanger.

Ja sam shvatio da ima svakakvih vrsta vješalica.

So I was like, well, there's all kinds of hangers,

I samo ću ih skupiti.

so I'll just go get them.

I knew she wouldn't want me to get them,

Znao sam da ona to ne bi dozvolila, ali sam to ipak napravio.

so I just did it anyway.

And I learned that you could actually negotiate with people.

I naučio sam da zapravo možete pregovarati s ljudima.

This one guy offered me three cents and I got him up to three and a half.

Jedna osoba mi je ponudila 3 centa, a ja sam od nje izvukao 3 i pol centa.

I kao sedmogodišnjak sam znao

I even knew at seven years old

that I could get a fractional percent of a cent,

da mogu dobiti decimalni postotak centa,

and people would pay it, because it multiplied up.

i ljudi bi to plaćali jer se množilo.

At seven years old I figured it out.

To sam shvatio sa sedam godina. Dobio sam tri i pol centa po vješalici za 1.000 vješalica.

I got three and a half cents for 1,000 hangers.

Od vrata do vrata prodavao sam zaštitne okvire za registarske pločice.

I sold license plate protectors door to door.

Otac me čak poslao da pronađem nekoga

My dad actually made me go find someone

nekoga tko bi mi ih prodao po veleprodajnoj cijeni.

who would sell me them at wholesale.

I s devet godina, hodao sam ulicama Sudburya

At nine years old, I walked around in the city of Sudbury

prodavajući zaštitne okvire za registarske pločice od vrata do vrata.

selling license-plate protectors door to door.

I tako se sjećam jednog kupca tako stvarno

And I remember this one customer so vividly --

I also did some other stuff with these clients, I sold newspapers,

jer sam radio i neke druge stvari s tim kupcima.

Prodavao sam novine.

and he wouldn't buy a newspaper from me, ever.

A on nikada ne bi kupio novine od mene.

But I was convinced I was going to get him to buy a license-plate protector.

Ali bio sam uvjeren kako ću ga nagovoriti da kupi zaštitni okvir za registarske pločice.

And he's like, "We don't need one."

Kaže on, "Pa, nije nam potreban."

A ja kažem: "Ali imate dva automobila..." -- imam devet godina.

I said, "But you've got two cars."

Remember, I'm nine years old.

Kažem, "Imate dva automobila koji nemaju zaštitni okvir za registarske pločice."

I'm like, "You have two cars and they don't have license-plate protectors.

On kaže, "Znam."

And this car has one license plate that's all crumpled up."

A ja kažem, "Ovaj ovdje automobil ima registarsku pločicu koja je potpuno zgužvana."

He said, "That's my wife's car."

A on će, "Da, znam, to je automobil moje supruge." A ja mu kažem, "Zašto ne bismo testirali

I said, "Why don't we test one on her car and see if it lasts longer?"

jedan na prednjoj strani automobila vaše supruge da vidimo hoće li potrajati?"

So I knew there were two cars with two license plates on each.

Dakle, znao sam da postoje dva automobila s registarskim oznakama.

If I couldn't sell all four, I could at least get one.

Ako ne mogu prodati četiri, mogu barem dobiti jedan.

To sam naučio u ranoj dobi.

I learned that at a young age.

Preprodavao sam stripove.

I did comic book arbitrage.

When I was about 10 years old, I sold comic books

Kada sam imao 10 godina, prodavao sam stripove

out of our cottage on Georgian Bay.

iz naše kuće u zaljevu Georgian.

I would go biking up to the end of the beach,

Išao bih biciklom do kraja plaže

buy all the comics from the poor kids,

i kupovao sve stripove od siromašne djece.

then go back to the other end of the beach to sell them to the rich kids.

I onda se vraćao na drugi kraj plaže i prodavao ih bogatoj djeci.

It was obvious to me: buy low, sell high.

Ali meni je to bilo očito. Kupi nisko, prodaj visoko.

You've got this demand over here that has money.

S ove strane imaš potražnju, tu ima novca.

Ne pokušavaj prodati siromašnoj djeci, oni nemaju novaca. Bogati ljudi imaju. Uzmi ga.

Don't try to sell to the poor kids; they don't have cash.

The rich people do. Obvious, right?

To je očigledno, zar ne?

It's like a recession.

To je kao recesija. Znači, imamo recesiju.

So there's a recession.

Postoji još 13 biljuna dolara u opticaju u američkoj ekonomiji.

There's still 13 trillion dollars circulating in the US economy.

Uzmi dio toga. To sam naučio kao mali.

Go get some of that. I learned that at a young age.

I also learned, don't reveal your source:

Također sam otkrio da ne odajem svoje izvore,

I got beat up after four weeks of this,

jer su me poslije četiri tjedna pretukli

because one of the rich kids found out where I was buying my comics,

jer je jedno od bogate djece otkrilo gdje kupujem stripove,

i nije mu se sviđalo što plaća mnogo više.

and didn't like that he was paying more.

S 10 sam godina bio primoran raznositi novine.

I was forced to get a paper route at 10 years old.

Nisam to želio

I didn't want a paper route, but my dad said, "That's your next business."

ali imao sam 10 godina i otac mi je rekao: "To će biti tvoj sljedeći posao."

Ne samo da je htio da imam jedan posao, već dva,

Not only did he get me one, but I had to get two.

i onda je htio da zaposlim nekoga tko će raznositi pola novina,

He wanted me to hire someone to deliver half the papers,

što i jesam, i shvatio sam da se najviše zaradi od sakupljanja napojnica.

which I did.

Then I realized: collecting tips is how you made all the money.

Skupljao bih napojnice i dobivao plaću.

So I'd collect tips and get payment.

Onda bih sakupljao za sve novine.

I would collect for the papers -- he could just deliver them.

On ih je samo raznosio.

Because then I realized I could make money.

Jer sam onda shvatio kako mogu zaraditi.

By this point, I was definitely not going to be an employee.

Već tada nije bilo izgleda da ću biti "zaposlenik".

(Laughter)

(Smijeh)

My dad owned an automotive and industrial repair shop.

Moj je otac imao auto-moto i trgovinu industrijskim materijalom.

He had all these old automotive parts lying around.

Imao je gomilu auto-moto dijelova koji su ležali uokolo.

Koji su bili od mesinga i bakra.

They had this old brass and copper.

I asked what he did with it, and he said he just throws it out.

I pitao sam ga što radi s tim. A on je rekao da ih baca.

I said, "Wouldn't somebody pay for that?" And he goes, "Maybe."

Pitao sam ga, "Zar netko ne bi platio za to?" A on kaže, "Možda."

Zapamtite, s 10 godina -- dakle, prije 34 godine

Remember: at 10 years old, 34 years ago,

vidio sam priliku u tome.

I saw opportunity in this stuff, I saw there was money in garbage.

Vidio sam da ima novaca u smeću.

Sakupljao sam ga iz radionice i prevozio biciklom.

And I collected it from the automotive shops in the area on my bicycle.

Onda bi me subotom otac vozio

Then my dad would drive me on Saturdays to a scrap metal recycler

na metalni reciklažni otpad gdje su mi plaćali.

where I got paid.

A ja sam mislio kako je to na neki način fora.

And I thought that was kind of cool.

Začudo, poslije 30 godina imamo telefonsku liniju 1-800-GOT-JUNK

Strangely enough, 30 years later, we're building 1-800-GOT-JUNK?

i također zarađujemo na tome.

and making money off that, too.

Napravio sam ove male jastučiće za igle kada sam imao 11 godina,

I built these little pincushions when I was 11 years old in Cubs.

i izrađivali smo ih za mame za majčin dan.

We made these pincushions for our moms for Mother's Day

I radili smo te jastučiće za igle pomoću drvenih kvačica --

out of wooden clothespins --

when we used to hang clothes on clotheslines outside.

s kojima smo vješali rublje vani na konop za vješanje rublja.

And you'd make these chairs.

I napravili bi te stolice.

And I had these little pillows that I would sew up.

A ja sam imao te male jastučiće koje bih sašio.

And you could stuff pins in them.

I u njih su se mogle zabadati igle.

Because people used to sew and they needed a pincushion.

Jer su ljudi prije više šivali i trebali su jastučiće za igle.

No, ono što sam shvatio je da moraš imati opcije.

But I realized you had to have options,

so I spray-painted a whole bunch of them brown,

Stoga sam obojao neke od njih u smeđu boju.

so when I went to the door, it wasn't, "Do you want to buy one?"

Kada sam dolazio do vrata kuća da ih prodam nisam pitao: ”Želite li kupiti jedan?”

Nego, "Koju boju želite?"

It was, "Which color would you like?"

Imam 10 godina; nećete mi reći ne,

I'm 10 years old; you're not going to say no,

pogotovo ako imate dvije opcije obojanu i neobojanu.

especially if you have two options, the brown one or the clear one.

To sam naučio u ranoj dobi.

So I learned that lesson at a young age.

Naučio sam da je ručni rad bezveze.

I learned that manual labor really sucks.

Right, like cutting lawns is brutal.

Kao i da je šišanje travnjaka okrutno.

But because I had to cut lawns all summer for all of our neighbors

Ali zato što sam cijelo ljeto morao kositi travnjake susjedima i dobivati novac za to

and get paid to do that,

shvatio sam da je dobivanje prihoda

I realized that recurring revenue from one client is amazing,

od samo jednog klijenta fenomenalno.

that if I land this client once,

Ako uredim travnjak tom klijentu jednom tjedno

and every week I get paid by that person,

i svaki tjedan dobijem novce od te osobe

that's way better than trying to sell one clothespin thing to one person,

to je mnogo bolje nego prodavati

jedan jastučić jednoj osobi.

because you can't sell them more.

zato što ne možete prodati više jastučića toj osobi.

So I love that recurring revenue model I started to learn at a young age.

Zato volim model ponavljajućih prihoda koji samo počeo učiti u ranoj dobi.

Upamtite, bio sam učen da to radim. Nisam smio imati posao.

Remember, I was being groomed to do this. I was not allowed to have jobs.

Išao bi na golf tečaj i bio nosač golferskog igrača.

I would go to the golf course and caddy for people,

but I realized there was this one hill on our golf course, the 13th hole,

Ali ono što sam shvatio je to da ima jedno brdo na golf terenu,

13 rupa je imala to ogromno brdo,

that had this huge hill,

i ljudi nikada nisu mogli odnijeti torbe gore.

and people could never get their bags up it.

Stoga sam sjedio tamo

So I'd sit there in a lawn chair and carry for all the people

i pomagao ljudima koji nisu imali nosače.

who didn't have caddies.

I'd carry their golf bags to the top; they'd pay me a dollar,

Nosio bi njihove torbe do vrha i oni bi mi zato platili dolar.

while my friends worked for hours hauling some guy's bag around

Za to vrijeme moji prijatelji su radili 5 sati

noseći torbu nekog čovjeka i platili bi ih 10 dolara.

for 10 bucks.

I'm like, "That's stupid. You have to work for five hours.

Na što sam ja rekao: "To je glupo, jer moraš raditi 5 sati.

That doesn't make sense. Figure out a way to make more money faster.

To nema smisla." Moraš smislit način kako zaraditi brže više novca.

Every week, I'd go to the corner store and buy all these pops,

Svaki tjedan išao bi u prodavaonicu na uglu i kupovao razne sokove.

Then I'd deliver them to these 70-year-old women playing bridge.

Zatim bi ih dostavljao 70ogodišnjim ženama koje su igrale bridž.

They'd give me their orders for the following week.

I one bi mi dale zatim svoje narudžbe za idući tjedan.

Dostavi bi im sokove i naplatio dvostruko.

I'd deliver pop and charge twice.

Imao sam zatvoreno tržište i nisam trebao ugovore.

I had this captured market.

You didn't need contracts, you just needed to have a supply and demand

Trebao sam samo ponudu i potražnju

i publiku koja kupuje od vas.

and this audience who bought into you.

These women weren't going to go to anybody else

Te žene ne bi išle nekom drugome

zato što su me voljele, i ja sam to shvaćao

because they liked me, and I kind of figured it out.

Skupljao sam golf loptice s terena.

I went and got golf balls from golf courses.

But everybody else was looking in the bush

Svi su tražili po grmlju

and looking in the ditches for golf balls.

i u jarku.

Na što sam si rekao, zaboravi na to. Sve loptice su u jezeru

I'm like, screw that. They're in the pond. And nobody's going into the pond.

i nitko ih tamo neće tražiti.

So I'd go into the ponds and crawl around and pick them up with my toes,

Stoga bih ja išao u jezero i puzao te ih skupljao s nožnim prstima.

Jednostavno ih podignete s oba stopala.

just pick them up with both feet.

You can't do it onstage.

Ne možete to napraviti na pozornici.

You get the golf balls, throw them in your bathing suit trunks

I tako skupite loptice i spremite ih jednostavno u kupaće

i kada ste gotovi imate ih nekoliko stotina.

and when you're done, you've got a couple hundred of them.

Problem je bio što ljudi nisu htjeli stare loptice.

But the problem is, people didn't want all the golf balls.

Stoga sam ih pakirao. Imao sam 12 godina u to vrijeme.

So I just packaged them. I'm like 12, right?

Pakirao sam ih na tri načina,

I packaged them up three ways.

I had the Pinnacles, DDHs and the really cool ones.

Imao sam Pinnacles i DDH i neke jako fora tada

Te su se prodavale za dva dolara svaka.

Those sold for two dollars each.

Then I had the good ones that didn't look crappy: 50 cents each.

Zatim sam imao dobre koje nisu izgledale jako loše, one su bile 50 centa svaka.

And then I'd sell 50 at a time of all the crappy ones.

I zatim sam prodavao 50 loših odjednom.

And they could use those for practice balls.

i te su koristili za vježbanje.

I sold sunglasses when I was in school,

Prodavao sam i sunčane naočale, kada sam bio u školi,

svoj djeci u srednjoj školi.

to all the kids in high school.

To je jedan od razloga zašto vas počnu mrziti

This is what really kind of gets everybody hating you,

because you're trying to extract money from all your friends all the time.

jer pokušavate izvući novac od svih prijatelja cijelo vrijeme

Ali plaćalo je račune.

But it paid the bills.

So I sold lots and lots of sunglasses.

Prodavao sam puno puno sunčanih naočala.

Then when the school shut me down --

Kada me škola zatvorila --

they called me into the office and told me I couldn't do it --

pozvali su me u ured i rekli su mi da to ne mogu raditi --

otišao sam na benzinske postaje

I went to the gas stations and sold lots of them to the gas stations

i prodavao ih na njima

and had the gas stations sell them to their customers.

a oni su zatim prodavali svojim kupcima.

To je bilo fora jer sam imao prodavaonice.

That was cool because then, I had retail outlets.

Mislim da sam imao 14 godina.

I think I was 14.

Then I paid my entire way through first year of university at Carlton

Zatim sam platio cijelu prvu godinu studiranja na fakultetu u Carltonu

prodavajući mješine za vino od vrata do vrata.

by selling wineskins door to door.

You know you can hold a 40-ounce bottle of rum

Jeste li znali da možete u mješini nositi bocu od 1l ruma

and two bottles of coke in a wineskin?

i dvije boce Cole? Pa što, točno?

So what, right? But you know what?

Ali znate što? To stavite u hlače,

Stuff that down your shorts when you go to a football game,

i kada idete na utakmicu ragbija možete se napiti besplatno.

you can get booze in for free.

Svi su ih kupili.

Everybody bought them.

Supply, demand, big opportunity.

Ponuda, potražnja, velika prilika.

I also branded it, so I sold them for five times the normal cost.

Također sam ih markirao i prodao pet puta skuplje.

Imale su logo fakulteta.

It had our university logo on it.

You know, we teach our kids and we buy them games,

Učimo djecu i kupujemo im igre,

ali zašto im ne kupujemo igre, ako su djeca poduzetnici,

but why don't we get them games, if they're entrepreneurial kids,

koje potiču sposobnosti koje trebate kako bi bili poduzetnici?

that nurture the traits you need to be entrepreneurs?

Why don't you teach them not to waste money?

Zašto ih učimo da ne troše novac nepotrebno.

I remember being told to walk out into the middle of a street

Sjećam se da su mi rekli da hodam o sredini ulice u Banffu, Alberta,

in Banff, Alberta.

zato što sam bacio novčić na ulicu

I'd thrown a penny out in the street,

i moj otac mi je rekao : "Otiđi ga pokupiti."

and my dad said, "Go pick it up.

I work too damn hard for my money. I'm not going to see you waste a penny."

Rekao je: "Radim preteško za svoj novac. Ne želim te vidjeti kako gubiš novac!"

Upamtio sam tu lekciju sve do danas.

I remember that lesson to this day.

Džeparci uče djecu krive navike.

Allowances teach kids the wrong habits.

Džeparci, po prirodi, uče djecu

Allowances, by nature, are teaching kids to think about a job.

da razmišljaju o poslu.

An entrepreneur doesn't expect a regular paycheck.

Poduzetnik ne očekuje redovnu plaću.

Allowance is breeding kids at a young age to expect a regular paycheck.

Džeparci uče djecu u ranoj dobi

da očekuju redovnu plaću.

That's wrong, for me, if you want to raise entrepreneurs.

To je loše, po meni, ako želite odgojiti poduzetnika.

Ono što ja činim sa svojom djecom-- stari su dvije, devet i sedam godina --

What I do with my kids, nine and seven,

je to da hodaju po kući i dvorištu

is teach them to walk around the house and the yard,

dvorištu i traže stvari koje treba napraviti.

looking for stuff that needs to get done.

Da dođu meni i kažu mi što to je

Come and tell me what it is.

Or I'll say, "Here's what I need done."

ili ću ja doći njima i reći: "Ovo treba napraviti."

And then, you know what we do? We negotiate.

I znate što onda radimo? Pregovaramo.

Traže okolo što to je.

They go around looking for what it is,

then we negotiate what they'll get paid.

Ali onda pregovaramo o tome koliko će biti plaćeni.

They don't have a regular check,

Tako nemaju regularnu plaću, ali imaju više mogućnosti naći više stvari

but they have opportunities to find more stuff,

i nauče vještine pregovaranja

and learn the skill of negotiating and of finding opportunities.

i također vještine traženja prilika.

You breed that kind of stuff.

Takve stvari učite. Svako moje dijete ima dvije kasice.

Each of my kids has two piggy banks.

50% novaca koji zarade ili dobiju na dar

Fifty percent of all the money they earn goes in their house account,

ide na kučni račun,

50 percent goes in their toy account.

50% na račun za igračke.

The toy account, they spend on whatever they want.

Ono što ide na račun za igračke mogu potrošiti na što god žele.

The 50 percent in their house account, every six months, goes to the bank.

50% koji ide na kučni račun, svakih 6 mjeseci, ide u banku.

Idu sa mnom. Svake godine novac iz banke ide njihovim brokerima.

they walk up with me.

Every year, all the money in the bank goes to their broker.

Oboje moje djece već imaju svog brokera.

Both my nine- and seven-year-olds have a stockbroker already.

Ali, učim ih da usvoje te navike štednje.

I'm teaching them to force that savings habit.

Izluđuje me kad 30ogodišnjak dođe i kaže:

It drives me crazy that 30-year-olds are saying,

"Maybe I'll start contributing to my RSP now."

"Možda ću početi štedjeti."

Sranje, propustio si 25 godina.

Shit, you've missed 25 years.

You can teach those habits to young kids,

Te navike možete naučiti malu djecu

when they don't even feel the pain yet.

kada još ne osjećaju ni bol.

Don't read bedtime stories every night -- maybe four nights of the week,

Nemojte im čitati priče za laku noć svaku večer.

Možda četiri večeri čitajte im priče,

and three nights, have them tell stories.

a tri večeri u tjednu neka oni vama pričaju priče.

Zašto ne sjednete s djecom i date im četiri predmeta,

Why don't you sit down with kids and give them four items,

crvenu majcu, plavu vrpcu, klokana i laptop,

a red shirt, a blue tie, a kangaroo and a laptop,

and have them tell a story about those four things?

i neka oni vama ispričaju priču o te četiri stvari.

Moja djeca to stalno rade.

My kids do that all the time.

It teaches them to sell, teaches them creativity,

To ih uči da prodaju, da budu kreativni;

i uči ih da sami razmišljaju.

teaches them to think on their feet.

Do that kind of stuff, have fun with it.

Činite takve stvari i zabavljajte se s time.

Get kids to stand up in front of groups and talk,

Potaknite djecu da pričaju pred grupom,

makar to bili samo njihovi prijatelji

even if it's just in front of their friends,

neka imaju predstave i drže govore

and do plays and have speeches.

Those are entrepreneurial traits you want to be nurturing.

To su poduzetničke vještine koje treba poticati.

Pokažite djeci kako loši klijenti ili loši zaposlenici izgledaju.

Show kids what bad customers or bad employees look like.

Pokažite im lošeg zaposlenika.

Show them grumpy employees.

When you see grumpy customer service, point it out.

Kada vidite lošu uslugu, ukažite im na to.

Recite: "Taj tip je loš zaposlenik."

Say, "By the way, that guy is a crappy employee."

I recite: "Ovi su dobri."

And say, "These are good ones."

(Laughter)

(Smijeh)

If you go into a restaurant and have bad customer service,

Ako idete u restoran i imate lošu poslugu,

show them what bad customer service looks like.

pokažite im kako loša posluga izgleda.

(Smijeh)

(Laughter)

Imamo sve te lekcije ispred nas,

We have all these lessons in front of us,

ali ne koristimo sve te prilike, učimo djecu da uzmu tutora.

but we don't take those opportunities; we teach kids to get a tutor.

Zamislite da uzmete

Imagine if you actually took all the kids' junk in the house right now,

uzmete svo dječje smeće koje imate u kući sada,

all the toys they outgrew two years ago

sve igračke koje su prerasli prije dvije godine,

and said, "Why don't we sell some of this on Craigslist and Kijiji?"

i recite: ”Zašto ih ne bismo počeli prodavati na Cragislistu i Kijiji?"

And they actually sell it and learn how to find scammers when offers come in.

I mogu ih stvarno prodati

i naučiti kako prepoznati prevarante kada dobiju ponudu putem mail-a.

They can come into your account or a sub account or whatever.

Mogu doći na vaš račun ili sporedni računa ili bilo što.

Naučite ih kako da poprave cijenu, pogode cijenu,

But teach them how to fix the price, guess the price,

zaustave slike.

pull up the photos.

Teach them how to do that kind of stuff and make money.

Naučite ih kako da rade takve stvari i zarade novac.

Novac koji zarade, 50% ide na kućni račun,

Then 50 percent goes in their house account,

a 50% na račun za igračke.

50 percent in their toy account.

Moja djeca to vole.

My kids love this stuff.

Some of the entrepreneurial traits you've got to nurture in kids:

Neke od poduzetničkih vještina koje treba poticati kod djece su:

attainment, tenacity, leadership, introspection, interdependence, values.

uspjeh, ustrajnost, vodstvo, samoispitivanje, međuzavisnost, vrijednosti.

Sve te osobine možete naći u maloj djeci i pomoći da sa očuvaju.

All these traits, you can find in young kids, and you can help nurture them.

Obratite pozornost na takve stvari.

Look for that kind of stuff.

Također, postoje još dvije osobine koje želim da tražite,

There's two traits I want you to also look out for

koje ne iskoristimo kod njih.

that we don't get out of their system.

Don't medicate kids for attention deficit disorder

Nemojte liječiti djecu od poremećaja koncentracije

osim ako je jako izražen.

unless it is really, really freaking bad.

(Pljesak)

(Applause)

The same with the whole things on mania and stress and depression,

Isto vrijedi za ludilo, stres i depresiju

unless it is so clinically brutal, man.

osim ako je klinički dokazano da je jako.

Bipolar disorder is nicknamed "the CEO disease."

Bipolarni poremećaj ima nadimak bolest glavnog izvršnog direktora.

Steve Jurvetson, Jim Clark

When Steve Jurvetson, Jim Clark and Jim Barksdale have all got it,

i Jim Barksdale su svi imali bipolarni poremećaj

i izgradili su Netscape

and they built Netscape --

Zamislite da su im dali Retalin.

imagine if they were given Ritalin.

Ne bismo imali te stvari, zar ne?

We wouldn't have that stuff, right?

Al Gore really would have had to invented the Internet.

Al Gore bi zbilja izmislio internet.

(Laughter)

(Smijeh)

These are the skills we should be teaching in the classroom,

Ovo su vještine koje bi trebali podučavati u učionicama

kao i sve ostalo.

as well as everything else.

I'm not saying don't get kids to want to be lawyers.

Na kažem da djeca ne trebaju biti odvjetnici.

Ali neka poduzetništvo

But how about getting entrepreneurship to be ranked right up there

bude rangirano na vrhu sa svim ostalim zanimanjima.

with the rest of them?

Zato što su velike prilike u tome.

Because there's huge opportunities in that.

Želim završiti s brzim malim videom.

I want to close with a quick video

Napravljen je od jednog poduzeća koje savjetujem.

that was done by one of the companies I mentor.

These guys, Grasshopper.

Ti dečki, Grasshopper.

It's about kids.

Radi se o djeci. O poduzetništvu.

It's about entrepreneurship.

Hopefully, this inspires you to take what you've heard from me

Nadam se da će vas nadahnuti da uzmete ovo što ste čuli od mene

and do something with it to change the world.

i učinite nešto kako bi promjenili svijet.

[Dijete: ”Mislio si da možeš učiniti nešto?”]

[Kid... "And you thought you could do anything?"]

[You still can.]

[Još uvijek možeš.]

[Because a lot of what we consider impossible]

[Jer puno toga što smatramo nemogućim...]

[...lako je svaladati.]

[is easy to overcome]

[Because in case you haven't noticed, we live in a place where]

[Jer ako nisi primjetio, živimo na mjestu gdje]

[one individual can make a difference]

[gdje pojedinac može učiniti promjenu.]

[Want proof?]

[Želiš dokaz?]

[Just look at the people who built our country:]

[Samo pogledaj ljude koji su izgradili našu državu;]

[naši roditelji, djedovi i bake, tete, ujaci...]

[Our parents, grandparents, our aunts, uncles]

[Oni su bili doseljenici, pridošlice spremne ostaviti svoj trag]

[They were immigrants, newcomers ready to make their mark]

[možda su došli s vrlo malo]

[Maybe they came with very little]

[or perhaps they didn't own anything except for]

[ili nisu ništa posjedovali, ništa osim

[a single brilliant idea]

[...jedne odlične ideje...]

[These people were thinkers, doers]

[Ti ljudi bili su mislioci, vršitelji...]

[innovators]

[...inovatori...]

[until they came up with the name]

[...sve dok nisu smislili ime...]

[entrepreneurs]

[...poduzetnici!]

[They change the way we think about what is possible.]

[Oni mjenjaju naše mišljenje o onome što je moguće.]

[They have a clear vision of how life can be better]

[Imaju jasnu viziju o tome kako život može biti bolji]

[for all of us, even when times are tough.]

[za sve nas, čak i kada su vremena teška.]

[Right now, it's hard to see]

[Sada, teško je vidjeti...]

[when our view is cluttered with obstacles.]

[...kada je naš pogled zatrpan preprekama.]

[But turbulence creates opportunities]

[Ali turbulencija stvara prilike]

[za usjeh, postignuće i gura nas...]

[for success, achievement, and pushes us]

[da otkrijemo nove načine ostvarivanja stvari]

[to discover new ways of doing things]

[Stoga, za kojom prilikom ćete ići i zašto?]

[So what opportunities will you go after and why?]

[If you're an entrepreneur]

[Ako ste poduzetnik]

[you know that risk isn't the reward.]

[znate da rizik nije nagrada.]

[No. The rewards are driving innovation]

[Ne. Nagrade su inovacije...]

[...koje mijenjanju ljudske živote. Stvaraju poslove.]

[changing people's lives. Creating jobs.]

[Fueling growth.]

[Gorivo rasta.]

[And making a better world.]

[I stvara bolji svijet.]

[Entrepreneurs are everywhere.]

[Poduzetnici su svugdje.]

[They run small businesses that support our economy,]

[Oni vode male poslove koji podupiru našu ekonomiju,]

[stvaraju alat koji vam pomaže...]

[design tools to help you]

[stay connected with friends, family and colleagues]

[...biti u kontaktu s prijateljima, obitelji i kolegama po cijelom svijetu.]

[And they're finding new ways of helping to solve society's oldest problems.]

[I traže način kako pomoći u riješavanju najstarijih problema društva.]

[Znate li vi poduzetnika?]

[Do you know an entrepreneur?]

[Entrepreneurs can be anyone Even... you]

[Poduzetnik može biti bilo tko...]

[Čak...i ti!]

[So seize the opportunity to create the job you always wanted]

[Stoga, iskoristi priliku da stvoriš posao kakav si oduvijek želio.]

[Help heal the economy]

[Pomozi zaliječiti ekonomiju]

[Make a difference.]

[Take your business to new heights,]

[Napravi promjenu.]

[Povedi svoj posao u nove visine.]

[but most importantly,]

[Ali najvažnije,]

[remember when you were a kid]

[sjeti sa kada si bio dijete...]

[when everything was within your reach,]

[kada ti je sve bilo na dohvat ruke,]

[and then say to yourself quietly, but with determination:]

[i zatim si tiho reci, ali s odlučnošću:]

[it still is.]

["Još uvijek je tako!"]

[Hvala vam što ste me ugostili.

Thank you very much for having me.

(Applause)