The jobs we'll lose to machines -- and the ones we won't | Anthony Goldbloom

605,396 views ・ 2016-08-31

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Milenka Okuka Lektor: Mile Živković
00:12
So this is my niece.
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Dakle, ovo je moja nećaka.
00:14
Her name is Yahli.
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Zove se Jali.
00:16
She is nine months old.
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Stara je devet meseci.
00:18
Her mum is a doctor, and her dad is a lawyer.
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Njena majka je doktor, a njen otac je advokat.
00:21
By the time Yahli goes to college,
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Kad Jali pođe na fakultet,
00:23
the jobs her parents do are going to look dramatically different.
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poslovi koje njeni roditelji obavljaju izgledaće drastično drugačije.
00:27
In 2013, researchers at Oxford University did a study on the future of work.
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Istraživači sa Oksforda su 2013. uradili istraživanje o budućnosti poslova.
00:32
They concluded that almost one in every two jobs have a high risk
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Zaključili su da je gotovo jedan od svaka dva posla pod velikim rizikom
00:36
of being automated by machines.
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da bude mašinski automatizovan.
00:40
Machine learning is the technology
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Mašinsko učenje je tehnologija
00:42
that's responsible for most of this disruption.
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koja je najodgovornija za ovaj raskol.
00:44
It's the most powerful branch of artificial intelligence.
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To je najmoćnija grana veštačke inteligencije.
00:47
It allows machines to learn from data
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Omogućuje mašinama da uče iz podataka
00:49
and mimic some of the things that humans can do.
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i da oponašaju neke stvari koje ljudi mogu da rade.
00:51
My company, Kaggle, operates on the cutting edge of machine learning.
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Moja firma, Kagle, se bavi najnaprednijim vidom mašinskog učenja.
00:55
We bring together hundreds of thousands of experts
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Spajamo na stotine hiljada eksperata
00:57
to solve important problems for industry and academia.
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kako bismo rešili važne probleme u industriji i akademiji.
01:01
This gives us a unique perspective on what machines can do,
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To nam pruža jedinstvenu perspektivu na to šta mašine mogu,
01:04
what they can't do
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šta ne mogu
01:05
and what jobs they might automate or threaten.
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i koje poslove mogu da automatizuju ili ugroze.
01:09
Machine learning started making its way into industry in the early '90s.
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Mašinsko učenje se počelo probijati u industriji tokom ranih '90-ih.
01:12
It started with relatively simple tasks.
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Počelo je relativno jednostavnim zadacima.
01:15
It started with things like assessing credit risk from loan applications,
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Počelo je stvarima poput bavljenja kreditnim rizikom kod molbi za zajam,
01:19
sorting the mail by reading handwritten characters from zip codes.
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sortiranjem pošte čitanjem ručno pisanih slova zip kodova.
01:24
Over the past few years, we have made dramatic breakthroughs.
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Tokom proteklih nekoliko godina imali smo drastična dostignuća.
01:27
Machine learning is now capable of far, far more complex tasks.
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Mašinsko učenje je sada sposobno za daleko, daleko složenije zadatke.
01:31
In 2012, Kaggle challenged its community
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Godine 2012. Kagle je izazvao njegovu zajednicu
01:35
to build an algorithm that could grade high-school essays.
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da naprave algoritam koji bi ocenjivao srednjoškolske eseje.
01:38
The winning algorithms were able to match the grades
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Pobednički algoritmi su mogli da daju podudarne ocene
01:40
given by human teachers.
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kao i ljudski profesori.
01:43
Last year, we issued an even more difficult challenge.
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Prošle godine smo napravili čak i komplikovaniji izazov.
01:46
Can you take images of the eye and diagnose an eye disease
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Možete li da uzmete snimak oka i da dijagnostikujete očnu bolest
01:49
called diabetic retinopathy?
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pod nazivom dijabetička retinopatija?
01:51
Again, the winning algorithms were able to match the diagnoses
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Opet su pobednički algoritmi mogli da daju podudarnu dijagnozu
01:55
given by human ophthalmologists.
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kao i ljudski oftalmolozi.
01:57
Now, given the right data, machines are going to outperform humans
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Sad, uz odgovarajuće podatke mašine će da nadmaše ljude
02:00
at tasks like this.
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u sličnim zadacima.
02:01
A teacher might read 10,000 essays over a 40-year career.
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Nastavnik može da pročita 10.000 eseja tokom 40-ogodišnje karijere.
02:06
An ophthalmologist might see 50,000 eyes.
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Oftalmolog može da pregleda 50.000 očiju.
02:08
A machine can read millions of essays or see millions of eyes
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Mašina može da pročita na milione eseja ili da pregleda na milione očiju
02:12
within minutes.
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za nekoliko minuta.
02:14
We have no chance of competing against machines
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Nemamo nikakve šanse u takmičenju s mašinama
02:17
on frequent, high-volume tasks.
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na učestalim zadacima velikog obima.
02:20
But there are things we can do that machines can't do.
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Ali ima nešto što mi možemo, a mašine ne mogu.
02:24
Where machines have made very little progress
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Mašine su postigle veoma mali napredak
02:27
is in tackling novel situations.
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kod bavljenja novim situacijama.
02:28
They can't handle things they haven't seen many times before.
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Ne mogu da savladaju nešto što nisu videle mnogo puta ranije.
02:33
The fundamental limitations of machine learning
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Temeljno ograničenje mašinskog učenja
02:35
is that it needs to learn from large volumes of past data.
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je što mašine moraju da uče iz obilja prethodnih podataka.
02:39
Now, humans don't.
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A ljudi ne moraju.
02:41
We have the ability to connect seemingly disparate threads
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Sposobni smo da povežemo naoko nepovezane niti
02:44
to solve problems we've never seen before.
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kako bismo rešili za nas nov problem.
02:46
Percy Spencer was a physicist working on radar during World War II,
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Persi Spenser je bio fizičar koji je radio na radaru tokom II svetskog rata,
02:51
when he noticed the magnetron was melting his chocolate bar.
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kad je primetio kako magnetron topi njegovu tablu čokolade.
02:54
He was able to connect his understanding of electromagnetic radiation
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Mogao je da poveže sopstveno razumevanje elektromagnetne radijacije
02:58
with his knowledge of cooking
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sa poznavanjem kuvanja
02:59
in order to invent -- any guesses? -- the microwave oven.
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kako bi izumeo - pretpostavljate li šta? - mikrotalasnu pećnicu.
03:03
Now, this is a particularly remarkable example of creativity.
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Sad, ovo je izrazito upečatljiv primer kreativnosti.
03:06
But this sort of cross-pollination happens for each of us in small ways
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Ali ovakva plodna ukrštanja nam se dešavaju na mikroplanu
03:10
thousands of times per day.
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hiljadama puta tokom dana.
03:12
Machines cannot compete with us
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Mašine ne mogu da se takmiče s nama
03:14
when it comes to tackling novel situations,
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kad je u pitanju bavljenje novim situacijama,
03:16
and this puts a fundamental limit on the human tasks
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a ovo postavlja temeljno ograničenje na ljudske zadatke
03:19
that machines will automate.
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koje mašine mogu da automatizuju.
03:22
So what does this mean for the future of work?
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Pa, šta ovo znači za budućnost rada?
03:24
The future state of any single job lies in the answer to a single question:
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Budućnost svakog posla počiva u odgovoru na samo jedno pitanje:
03:29
To what extent is that job reducible to frequent, high-volume tasks,
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do koje mere je taj posao svodiv na učestale zadatke velikog obima
03:34
and to what extent does it involve tackling novel situations?
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i u kojoj meri uključuje bavljenje novim situacijama?
03:37
On frequent, high-volume tasks, machines are getting smarter and smarter.
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Kod učestalih zadataka velikog obima mašine postaju sve pametnije i pametnije.
03:42
Today they grade essays. They diagnose certain diseases.
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Danas one ocenjuju eseje. Dijagnostikuju određene bolesti.
03:44
Over coming years, they're going to conduct our audits,
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U narednim godinama radiće revizije poreza
03:47
and they're going to read boilerplate from legal contracts.
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i čitaće opšta mesta u pravnim ugovorima.
03:50
Accountants and lawyers are still needed.
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I dalje ćemo trebati računovođe i advokate.
03:52
They're going to be needed for complex tax structuring,
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Trebaće nam za složeno struktuiranje poreza,
03:55
for pathbreaking litigation.
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za pionirske parnice.
03:57
But machines will shrink their ranks
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No, mašine će suziti njihovo zvanje
03:58
and make these jobs harder to come by.
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i učiniće ove poslove težim za nalaženje.
04:00
Now, as mentioned,
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Sad, kao što sam pomenuo
04:01
machines are not making progress on novel situations.
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mašine ne postižu napredak kod novih situacija.
04:04
The copy behind a marketing campaign needs to grab consumers' attention.
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Poruka marketinške kampanje mora da zgrabi pažnju potrošača.
04:08
It has to stand out from the crowd.
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Mora da se ističe u gomili.
Poslovna strategija znači nalaženje rupa u tržištu,
04:10
Business strategy means finding gaps in the market,
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04:12
things that nobody else is doing.
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stvari koje niko drugi ne radi.
04:14
It will be humans that are creating the copy behind our marketing campaigns,
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Ljudi su ti koji će da stvaraju poruke marketinških kampanja,
04:18
and it will be humans that are developing our business strategy.
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i ljudi su ti koji će razvijati naše poslovne strategije.
04:21
So Yahli, whatever you decide to do,
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Pa, Jali, čime god odlučiš da se baviš,
04:24
let every day bring you a new challenge.
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neka ti svaki dan donese novi izazov.
04:27
If it does, then you will stay ahead of the machines.
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Ako bude tako, bićeš ispred mašina.
04:31
Thank you.
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Hvala vam.
04:32
(Applause)
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(Aplauz)
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