Gaming can make a better world | Jane McGonigal

Prevodilac: Ivana Korom Lektor: Mihailo Tešić

I'm Jane McGonigal. I'm a game designer.

Ja sam Džejn MekGonigal, dizajner igara.

I've been making games online now for 10 years,

Već 10 godina kreiram online igre.

and my goal for the next decade

Moj cilj za sledeću deceniju

is to try to make it as easy to save the world in real life

je da pokušam da učinim spašavanje sveta u realnosti

as it is to save the world in online games.

jednako lakim kao što je spašavanje sveta u online igrama.

Now, I have a plan for this,

Imam plan za ovo,

and it entails convincing more people,

a on zahteva ubeđivanje mnogo ljudi,

including all of you, to spend more time playing bigger and better games.

uključujuči sve vas,

da provedu više vremena igrajući veće i bolje igre.

Right now we spend three billion hours a week playing online games.

Trenutno provodimo 3 milijarde sati nedeljno

igrajući online igre.

Some of you might be thinking,

Neki od vas možda misle:

"That's a lot of time to spend playing games.

"To je puno vremena provedeno u igranju igara."

Maybe too much time,

Možda i previše, s obzirom na to

considering how many urgent problems we have to solve in the real world."

koliko hitnih problema treba rešiti u realnom svetu.

But actually, according to my research at the Institute for the Future,

Ali zapravo, prema mom istraživanju,

na Institutu za budućnost,

actually the opposite is true.

istina je suprotna.

Three billion hours a week is not nearly enough game play

Tri milijarde sati nedeljno nije ni približno dovoljno igranja

to solve the world's most urgent problems.

da bi se rešili najhitniji svetski problemi.

In fact, I believe that if we want to survive

U stvari, verujem da,

ako želimo da preživimo sledeći vek na ovoj planeti,

the next century on this planet,

we need to increase that total dramatically.

moramo da značajno uvećamo ovo vreme.

I've calculated the total we need

Izračunala sam da nam je ukupno potrebna

at 21 billion hours of game play every week.

21 milijarda sati igranja igara svake nedelje.

So, that's probably a bit of a counter-intuitive idea,

Ova ideja je možda suprotna zdravom razumu,

so I'll say it again, let it sink in:

pa ću ponoviti, pustiti je da se slegne.

If we want to solve problems like hunger,

Ako želimo da rešimo probleme kao što su glad,

poverty, climate change, global conflict, obesity,

siromaštvo, klimatske promene, globalni konflikti, gojaznost,

I believe that we need to aspire to play games online

verujem da moramo da težimo igranju online igara

for at least 21 billion hours a week, by the end of the next decade.

najmanje 21 milijardu sati nedeljno,

do kraja sledeće decenije.

(Laughter)

(Smeh)

No. I'm serious. I am.

Ne, ozbiljna sam. Stvarno.

Here's why.

Evo zašto.

This picture pretty much sums up why I think games are so essential

Ova slika objašnjava zašto mislim da su igre tako bitne

to the future survival of the human species.

za budući opstanak ljudske vrste.

(Laughter)

Truly.

(Smeh)

Zaista.

This is a portrait by photographer Phil Toledano.

Ovaj portret je napravio fotograf Fil Tolidano.

He wanted to capture the emotion of gaming,

Želeo je da uhvati emociju igranja.

so he set up a camera in front of gamers while they were playing.

Postavio je aparat ispred igrača dok su igrali igre.

And this is a classic gaming emotion.

Ovo je klasična igračka emocija.

Now, if you're not a gamer,

Sad, ako niste igrač,

you might miss some of the nuance in this photo.

možda vam promaknu neke nijanse na ovoj fotki.

You probably see the sense of urgency,

Verovatno vidite osećaj hitnosti,

a little bit of fear, but intense concentration,

malčice straha, ali intenzivnu koncentraciju,

deep, deep focus on tackling a really difficult problem.

duboku, duboku usredsređenost na rešavanje stvarno teškog problema.

If you are a gamer, you will notice a few nuances here:

Ako ste igrač, primetićete nekoliko nijansi ovde,

the crinkle of the eyes up, and around the mouth

naboranost očiju i usta na gore je znak optimizma.

is a sign of optimism,

and the eyebrows up is surprise.

A podignute obrve su iznenađenje.

This is a gamer who's on the verge of something called an "epic win."

Ovaj igrač je na ivici nečega što se zove epska pobeda.

(Laughter)

(Smeh)

Oh, you've heard of that.

O, čuli ste za to. OK. Dobro.

OK, good, so we have some gamers among us.

Znači ima igrača među nama.

Epska pobeda je ishod

An epic win is an outcome that is so extraordinarily positive,

koji je toliko izuzetno pozitivan

you had no idea it was even possible until you achieved it.

da niste imali pojma da je moguć dok ga niste postigli.

It was almost beyond the threshold of imagination, and when you get there,

Skoro da je van granica mašte.

you're shocked to discover what you're truly capable of.

I kada to postignete,

šokirani ste otkrićem za šta ste zapravo sposobni.

That's an epic win.

To je epska pobeda.

This is a gamer on the verge of an epic win.

Ovo je igrač na pragu epske pobede.

And this is the face that we need to see

I ovo je lice kakvo bi trebalo da vidimo

on millions of problem-solvers all over the world

na milionima onih koji rešavaju probleme širom sveta,

as we try to tackle the obstacles of the next century --

dok pokušavamo da prebrodimo prepreke narednog veka.

the face of someone who, against all odds,

Lice nekoga ko je, usprkos svemu,

is on the verge of an epic win.

na ivici epske pobede.

Now, unfortunately this is more of the face that we see

Nažalost, ovo je lice koje više viđamo u svakodnevnom životu

in everyday life now as we try to tackle urgent problems.

dok pokušavamo da rešimo hitne probleme.

This is what I call the "I'm Not Good At Life" face.

Ovo ja nazivam licem "Nisam dobar u životu".

This is actually me making it.

A ovo ja pravim taj izraz. Vidite? Da. Dobro.

Can you see? Yes. Good.

This is me making the "I'm Not Good At Life" face.

Ovo sam ja kako pravim lice "Nisam dobra u životu".

This is a piece of graffiti in my old neighborhood

Ovo je grafit u mom starom kraju u Berkliju, u Kaliforniji,

in Berkeley, California, where I did my PhD

gde sam doktorirala

on why we're better in games than we are in real life.

na temu zašto smo bolji u igrama nego u stvarnom životu.

And this is a problem that a lot of gamers have.

I to je problem koji imaju mnogi igrači.

We feel that we are not as good in reality as we are in games.

Osećamo da u realnosti nismo tako dobri kao u igrama.

I don't mean just good as in successful, although that's part of it.

I ne mislim dobri samo u smislu uspeha,

iako je to deo toga.

We do achieve more in game worlds.

Mi zaista postižemo više u svetovima igara.

But I also mean good as in motivated to do something that matters --

Ali mislim i dobri u smislu motivisanosti

da uradimo nešto bitno,

inspired to collaborate and to cooperate.

inspirisanosti da sarađujemo i radimo u zajednici.

And when we're in game worlds,

Verujem da kada smo u svetu igara mnogi od nas postaju

I believe that many of us become the best version of ourselves --

najbolja verzija sebe,

the most likely to help at a moment's notice,

neko ko će najpre pomoći i posvetiti se problemu

the most likely to stick with a problem as long at it takes,

koliko god da je potrebno,

to get up after failure and try again.

ko će ustati posle neuspeha i pokušati ponovo.

And in real life, when we face failure,

A u stvarnom životu, kad se susretnemo sa neuspehom,

when we confront obstacles, we often don't feel that way.

kad se suočimo sa preprekama, često se ne osećamo tako.

We feel overcome, we feel overwhelmed,

Osećamo se savladano.

Osećamo se skrhano.

we feel anxious, maybe depressed, frustrated or cynical.

Osećamo se anksiozno, možda depresivno, frustrirano ili cinično.

We never have those feelings when we're playing games,

Nikada se tako ne osećamo kada igramo igre,

they just don't exist in games.

to u igrama prosto ne postoji.

So that's what I wanted to study when I was a graduate student.

Dakle, to sam želela da proučavam kada sam bila student.

What about games makes it impossible

Šta je to u vezi sa igrama što onemogućava

to feel that we can't achieve everything?

da se osećamo kao da ne možemo da postignemo sve?

Kako možemo uzeti ta osećanja iz igara

How can we take those feelings from games

and apply them to real-world work?

i primeniti ih u poslovima stvarnog sveta?

So I looked at games like World of Warcraft,

Pogledala sam igre kao što je World of Warcraft,

which is really the ideal collaborative problem-solving environment.

koja je stvarno idealno okruženje za zajedničko rešavanje problema.

And I started to notice a few things

Počela sam da primećujem neke stvari

that make epic wins so possible in online worlds.

koje čine epsku pobedu mogućom u online svetovima.

The first thing is whenever you show up in one of these online games,

Prva stvar je da kad god se pojavite u nekoj od ovih online igara,

especially in World of Warcraft,

naročito u World of Warcraft,

there are lots and lots of different characters

postoje gomile i gomile raznih likova

who are willing to trust you with a world-saving mission, right away.

koji su voljni da vam odmah povere misiju spašavanja sveta.

But not just any mission,

Ali ne bilo kakvu misiju,

it's a mission that is perfectly matched with your current level in the game.

ta je misija savršeno usklađena sa vašim trenutnim nivoom u igri.

Right? So you can do it.

Dakle, vi to možete.

They never give you a challenge you can't achieve.

Nikada vam ne daju izazov u kome ne možete uspeti.

But it is on the verge of what you're capable of,

Ali je na ivici onoga za šta ste sposobni.

so you have to try hard.

Morate baš da se potrudite.

But there's no unemployment in World of Warcraft; no sitting around,

Ali u World of Warcraft nezaposlenost ne postoji.

wringing your hands --

Nema sedenja i kršenja ruku.

Uvek postoji nešto posebno i važno da se uradi.

there's always something specific and important to be done.

There are also tons of collaborators.

A postoji i gomila onih koji hoće da sarađuju.

Everywhere you go, hundreds of thousands of people

Gdegod da krenete,

stotine hiljada ljudi su spremne da rade sa vama

ready to work with you to achieve your epic mission.

kako biste postigli vašu epsku misiju.

That's not something we have in real life that easily,

To je nešto čega u stvarnom svetu nema tek tako,

this sense that at our fingertips are tons of collaborators.

tog osećaja da nam je gomila saradnika na dohvat ruke.

And there's this epic story, this inspiring story of why we're there,

I postoji ta epska priča, ta inspirativna priča

o tome zašto smo tamo, šta radimo.

and what we're doing,

and we get all this positive feedback.

A dobijamo i sve te pozitivne povratne informacije.

You guys have heard of leveling up, +1 strength, +1 intelligence.

Čuli ste za prelazak nivoa i +1 za snagu

i +1 za inteligenciju.

We don't get that kind of constant feedback in real life.

U realnom svetu nemamo te stalne povratne informacije.

When I get off this stage,

Kada siđem sa ovog podijuma neću imati

I'm not going to have +1 speaking, and +1 crazy idea,

+1 za govorništvo ili +1 za lude ideje,

+20 crazy idea.

+20 za lude ideje.

I don't get that feedback in real life.

Ne dobijam takve povratne informacije u stvarnom životu.

Now, the problem with collaborative online environments like World of Warcraft

Sad, problem sa zajedničkim online okruženjima

kao što je World of Warcraft

is that it's so satisfying to be on the verge of an epic win all the time,

jeste u tome da je toliko zadovoljavajuće

biti sve vreme na ivici epske pobede,

we decide to spend all our time in these game worlds.

da odlučujemo da provodimo svo vreme u ovim svetovima.

It's just better than reality.

Jednostavno je bolje od realnosti.

So, so far, collectively all the World of Warcraft gamers

Dakle, do sada, svi igrači World of Warcraft su ukupno

have spent 5.93 million years

proveli 5,93 miliona godina

solving the virtual problems of Azeroth.

u rešavanju virtuelnih problema Azerota.

Now, that's not necessarily a bad thing.

E sad, to nije obavezno loša stvar.

It might sound like it's a bad thing.

Možda zvuči kao loša stvar.

But to put that in context:

Ali stavimo to u kontekst:

pre 5,93 miliona godina

5.93 million years ago

was when our earliest primate human ancestors stood up.

naš najraniji ljudski predak se uspravio.

That was the first upright primate.

To je bio prvi uspravni primat.

So when we talk about how much time

OK, kada pričamo o tome

koliko vremena trenutno ulažemo u igranje igara,

we're currently investing in playing games,

the only way it makes sense to even think about it

razmišljanje o tome ima smisla

is to talk about time at the magnitude of human evolution,

samo ako pričamo o vremenu u odnosu na veličinu ljudske evolucije,

which is an extraordinary thing.

što je izuzetna stvar.

But it's also apt,

Ali je i prikladno.

because it turns out that by spending all this time playing games,

Jer, ispostavlja se da provođenjem tolikog vremena u igranju,

we're actually changing what we are capable of as human beings.

mi u stvari menjamo ono za šta smo kao ljudska bića sposobni.

We're evolving to be a more collaborative and hearty species.

Razvijamo se da budemo srdačniji i da više sarađujemo.

This is true. I believe this.

To je istina, verujem u to.

So, consider this really interesting statistic;

Stoga uzmite u obzir ovu stvarno zanimljivu statistiku.

it was recently published by a researcher at Carnegie Mellon University:

Nedavno ju je objavio jedan istraživač sa Karnegi Melon univerziteta.

The average young person today in a country with a strong gamer culture

Danas prosečna mlada osoba

u zemlji sa razvijenom kulturom igranja igara

will have spent 10,000 hours playing online games

potroši 10 000 sati igrajući online igre

by the age of 21.

do svoje 21. godine.

Now 10,000 hours is a really interesting number for two reasons.

Ovaj broj sati je izuzetno interesantan, iz dva razloga.

First of all, for children in the United States,

Prvo, za decu u Sjedinjenim Državama

10,080 hours is the exact amount of time you will spend in school,

10.080 sati je upravo količina vremena

koju provedu u školi

from fifth grade to high school graduation,

od petog razreda do velike mature,

if you have perfect attendance.

ako redovno pohađaju nastavu.

(Laughter)

So, we have an entire parallel track of education going on,

Znači imamo ceo jedan paralelan tok obrazovanja

where young people are learning as much about what it takes to be a good gamer

gde mladi ljudi podjednako uče o tome šta znači biti dobar igrač,

as they're learning about everything else in school.

baš kao što uče o svemu ostalom u školi.

Some of you have probably read Malcolm Gladwell's new book "Outliers,"

Neki od vas su verovatno čitali

novu knjigu Malkoma Gladvela "Natprosečni".

so you would have heard of his theory of success,

Tako da ste čuli za njegovu teoriju uspeha,

the "10,000 hours" theory of success.

teoriju uspeha od "10 000 sati".

It's based on this great cognitive-science research

Zasnovana je na istraživanju na polju kognitivne nauke

that says if we can master 10,000 hours

o tome da, ako savladamo 10 000 sati napornog učenja bilo čega,

of effortful study at anything by the age of 21,

do 21. godine, bićemo virtuozi u tome.

we will be virtuosos at it.

We will be as good at whatever we do

Bićemo u tome jednako dobri kao najbolji ljudi na svetu.

as the greatest people in the world.

And so, now what we're looking at

Znači, sada gledamo u jednu čitavu generaciju mladih ljudi

is an entire generation of young people who are virtuoso gamers.

koji su vitruozi u igrama.

Veliko pitanje je, stoga:

So, the big question is,

"What exactly are gamers getting so good at?"

"U čemu se igrači tačno usavršavaju?"

Because if we could figure that out,

Jer ako bismo to uspeli da shvatimo,

we would have a virtually unprecedented human resource on our hands.

praktično bismo imali na raspolaganju ljudske resurse bez presedana.

This is how many people we now have in the world

Ovoliko ljudi sada na svetu

who spend at least an hour a day playing online games.

provede barem sat vremena dnevno igrajući online igre.

These are our virtuoso gamers,

Ovo su naši vitruozni igrači.

500 million people who are extraordinarily good at something.

Pet stotina miliona ljudi koji su izuzetno dobri u nečemu.

And in the next decade,

A u narednoj deceniji

we're going to have another billion gamers

imaćemo još milijardu igrača

who are extraordinarily good at whatever that is.

koji su neobično dobri u tome, šta god da je to.

If you don't know it already, this is coming.

Ako već ne znate, ovo dolazi.

The game industry is developing consoles

Industrija igara razvija konzole

that are low-energy and that work with the wireless phone networks

koje troše malo energije i rade sa bežičnim telefonskim mrežama

instead of broadband Internet,

umesto širokopojasnog interneta,

so that gamers all over the world,

tako da igrači širom sveta,

particularly in India, China, Brazil, can get online.

naročito u Indiji, Kini, Brazilu, mogu da se uključe.

They expect one billion more gamers in the next decade.

Očekuju još milijardu igrača u narednoj deceniji.

It will bring us up to 1.5 billion gamers.

To će nas dovesti do 1,5 milijarde igrača.

So I've started to think about

I tako sam počela da razmišljam u čemu nas to ove igre čine virtuozima.

what these games are making us virtuosos at.

Here are the four things I came up with.

Došla sam do četiri stvari.

The first is urgent optimism.

Prva je neodložni optimizam.

OK, think of this as extreme self-motivation.

Shvatite ovo kao ekstremnu samo-motivaciju.

Neodložni optimizam je želja da se dela smesta,

Urgent optimism is the desire to act immediately

to tackle an obstacle,

da se prevaziđe prepreka,

combined with the belief that we have a reasonable hope of success.

kombinovana sa uverenjem

da imamo pristojnu šansu za uspeh.

Gamers always believe that an epic win is possible,

Igrači uvek veruju da je epska pobeda moguća,

and that it's always worth trying, and trying now.

i da je uvek vredno pokušati i to pokušati sada.

Gamers don't sit around.

Igrači ne sede bez veze.

Gamers are virtuosos at weaving a tight social fabric.

Oni su virtuozi u tkanju guste društvene tkanine.

There's a lot of interesting research that shows

Mnogo interesantnih istraživanja pokazuju

we like people better after we play a game with them,

da nam se ljudi više dopadaju nakon što odigramo s njima neku igru,

even if they've beaten us badly.

čak i ako nas rasture u njoj.

And the reason is, it takes a lot of trust to play a game with someone.

Razlog je u tome što je potrebno mnogo poverenja

da biste sa nekim igrali igru.

We trust that they will spend their time with us,

Verujemo im da će provesti svoje vreme sa nama,

that they will play by the same rules,

da će igrati po istim pravilima,

value the same goal, stay with the game until it's over.

ceniti isti cilj, da će ostati u igri do kraja.

And so, playing a game together

Dakle, zajedničko igranje zapravo gradi veze i poverenje i saradnju.

actually builds up bonds and trust and cooperation.

And we actually build stronger social relationships as a result.

Kao rezultat toga imamo jače socijalne veze.

Blissful productivity. I love it.

Blažena produktivnost. Obožavam je.

You know, there's a reason why the average World of Warcraft gamer

Postoji razlog zašto prosečni igrač World of Warcrafta

igra 22 sata nedeljno,

plays for 22 hours a week -- kind of a half-time job.

otprilike pola radnog vremena.

It's because we know, when we're playing a game,

To je zato što, dok igramo igru,

that we're actually happier working hard

znamo da smo srećniji kad naporno radimo

than we are relaxing, or hanging out.

nego kad se opuštamo ili džabalebarimo.

We know that we are optimized as human beings,

Znamo da smo kao ljudska bića ustrojeni

to do hard and meaningful work.

da radimo naporan, značajan posao.

And gamers are willing to work hard all the time,

A igrači su spremni da naporno rade sve vreme,

if they're given the right work.

ako im date odgovarajući posao.

Finally: epic meaning.

Konačno, epsko značenje.

Gamers love to be attached to awe-inspiring missions

Igrači vole da se vežu za čudesne misije,

to human planetary-scale stories.

za ljudske priče globalnih razmera.

So, just one bit of trivia that helps put that into perspective:

Evo samo jedne zanimljivosti koja pomaže da se to bolje shvati.

So, you all know Wikipedia, biggest wiki in the world.

Svima vam je poznata Wikipedia, najveći wiki na svetu.

Second biggest wiki in the world, with nearly 80,000 articles,

Drugi najveći wiki na svetu, sa skoro 80 000 članaka

is the World of Warcraft wiki.

jeste wiki za World of Warcraft.

Five million people use it every month.

Pet miliona ljudi ga koristi svakog meseca.

They have compiled more information about World of Warcraft on the Internet

Sakupili su više informacija o World of Warcraft na internetu

than any other topic covered on any other wiki in the world.

nego što postoji o bilo kojoj drugoj temi na bilo kom wikiju na svetu.

They are building an epic story.

Oni grade epsku priču.

They are building an epic knowledge resource

Oni grade epski izvor znanja o World of Warcraft.

about the World of Warcraft.

Okay, so these are four superpowers that add up to one thing:

OK, ovo su četiri supermoći koje čine jednu stvar.

Gamers are super-empowered hopeful individuals.

Igrači su super-ojačani pojedinci puni nade.

These are people who believe that they are individually capable

Ovo su ljudi koji veruju da su pojedinačno sposobni

of changing the world.

da promene svet.

And the only problem is,

A jedini problem je u tome

they believe that they are capable of changing virtual worlds

što oni veruju da su sposobni da promene virtuelne svetove,

and not the real world.

a ne i pravi svet.

That's the problem that I'm trying to solve.

To je problem koji pokušavam da rešim.

There's an economist named Edward Castronova.

Postoji ekonomista po imenu Edvard Kastronova čiji rad je sjajan.

His work is brilliant.

He looks at why people are investing so much time and energy

On istražuje zašto ljudi ulažu toliko vremena i energije

and money in online worlds.

i novca u online svetove.

And he says,

On kaže: "Svedoci smo masovnog egzodusa

"We're witnessing what amounts to no less than a mass exodus

to virtual worlds and online game environments."

u virtuelne svetove i okruženja online igara."

And he's an economist, so he's rational.

On je ekonomista, dakle, racionalan je.

And he says --

I kaže...

(Laughter)

(Smeh)

Not like me, I'm a game designer; I'm exuberant.

Nije kao ja, kao dizajner igara, ja sam maštovita.

But he says that this makes perfect sense,

Ali on kaže da to ima savršenog smisla,

because gamers can achieve more in online worlds

jer igrači mogu da postignu više u online svetovima nego u stvarnom životu.

than they can in real life.

They can have stronger social relationships in games

Mogu imati jače društvene veze u igrama nego u stvarnom životu.

than they can have in real life;

they get better feedback and feel more rewarded in games

Dobijaju bolje povratne informacije i osećaju se više nagrađenima u igrama

than they do in real life.

nego u stvarnom svetu.

So he says, for now it makes perfect sense

Dakle, on kaže da za sada za igrače ima savršenog smisla

for gamers to spend more time in virtual worlds than the real world.

da provode više vremena u virtuelnim svetovima nego u pravom.

Now, I also agree that that is rational, for now.

Ja sam saglasna sa tim da je ovo razumno, za sada.

But it is not, by any means, an optimal situation.

Ali ni u kom slučaju nije optimalna situacija.

We have to start making the real world work more like a game.

Moramo početi da činimo stvaran svet više nalik igri.

I take my inspiration from something that happened

Meni je inspiracija nešto što se desilo

2,500 years ago.

pre 2 500 godina.

These are ancient dice, made out of sheep's knuckles.

Ovo su stare kockice, napravljene od ovčijih zglobova.

Before we had awesome game controllers,

Pre nego što smo imali strava kontrolere za igre,

we had sheep's knuckles.

imali smo ovčije zglobove.

Oni predstavljaju prvu opremu za igre

And these represent the first game equipment

designed by human beings,

koju su napravila ljudska bića.

and if you're familiar with the work of the ancient Greek historian Herodotus,

I ako vam je poznat rad antičkog grčkog istoričara Herodota,

you might know this history,

onda možda i znate ovu istoriju.

which is the history of who invented games and why.

A to je istorija o tome ko je izmislio igre i zašto.

Herodotus says that games, particularly dice games,

Herodot kaže da su igre, naročito one s kockicama,

were invented in the kingdom of Lydia,

izmišljene u kraljevini Lidiji,

during a time of famine.

tokom gladnih godina.

Apparently, there was such a severe famine

Navodno je bila toliko velika oskudica,

that the king of Lydia decided they had to do something crazy.

da je kralj Lidije odlučio da moraju da urade nešto ludo.

People were suffering. People were fighting.

Ljudi su patili. Svađali su se.

It was an extreme situation, they needed an extreme solution.

To je bila ekstremna situacija.

Bilo im je potrebno ekstremno rešenje.

So, according to Herodotus, they invented dice games,

Dakle, po Herodotu, izmislili su igre sa kockicama

and they set up a kingdom-wide policy:

i ustanovili pravilo u celoj kraljevini.

On one day, everybody would eat,

Jedan dan svi bi jeli.

and on the next day, everybody would play games.

A sledećeg dana, svi bi igrali igre.

And they would be so immersed in playing the dice games,

I toliko bi se udubili u igranje tih igara,

because games are so engaging,

jer igre toliko zaokupljaju,

and immerse us in such satisfying, blissful productivity,

zadubili bi se u tako zadovoljavajuću, blaženu produktivnost,

they would ignore the fact that they had no food to eat.

da bi ignorisali činjenicu da nemaju šta da jedu.

And then on the next day, they would play games;

I sledećeg dana bi igrali igre.

and on the next day, they would eat.

Sledećeg dana bi jeli.

And according to Herodotus,

I prema Herodotu,

they passed 18 years this way,

ovako su živeli 18 godina,

surviving through a famine,

preživljavajući glad,

by eating on one day, and playing games on the next.

jedan dan jedući, a drugi igrajući igre.

Now, this is exactly, I think, how we're using games today.

Ja mislim da je ovo upravo kako koristimo igre danas.

We're using games to escape real-world suffering --

Koristimo igre da izbegnemo patnju u realnom svetu.

we're using games to get away

Koristimo igre kako bismo pobegli od svega što je pokvareno

from everything that's broken in the real environment,

u stvarnom okruženju,

everything that's not satisfying about real life,

svega što nije zadovoljavajuće u stvarnom životu

and we're getting what we need from games.

i od igara dobijamo ono što nam je potrebno.

But it doesn't have to end there.

Ali to ne mora tu da se završi.

This is really exciting.

Ovo je stvarno uzbudljivo.

According to Herodotus, after 18 years the famine wasn't getting better,

Prema Herodotu,

posle 18 godina glad se nije smanjivala,

so the king decided they would play one final dice game.

pa je kralj odlučio da odigraju poslednju igru sa kockicama.

They divided the entire kingdom in half.

Podelili su čitavu kraljevinu na pola.

They played one dice game,

Igrali su jednu igru,

and the winners of that game got to go on an epic adventure.

a pobednici te igre su dobili da odu u epsku avanturu.

They would leave Lydia,

Da odu iz Lidije

and they would go out in search of a new place to live,

u potragu za novim mestom za život,

leaving behind just enough people

ostavljajući za sobom dovoljno malo ljudi

to survive on the resources that were available,

da mogu prežive sa raspoloživim resursima,

and hopefully to take their civilization somewhere else where they could thrive.

i nadajući se da će odvesti civilizaciju na neko drugo mesto

gde će moći da napreduje.

Now, this sounds crazy, right?

Ovo zvuči ludo, zar ne?

But recently, DNA evidence has shown that the Etruscans,

Ali nedavni DNK dokazi pokazuju da Etrurci,

who then led to the Roman Empire,

od kojih je nastalo rimsko carstvo,

actually share the same DNA as the ancient Lydians.

zapravo dele DNK sa narodom stare Lidije.

And so, recently, scientists have suggested

Tako su nedavno naučnici sugerisali

that Herodotus' crazy story is actually true.

da je Herodotova luda priča zapravo istinita.

And geologists have found evidence of a global cooling

A geolozi su pronašli dokaze globalnog zahlađenja

that lasted for nearly 20 years, that could have explained the famine.

koje je trajalo skoro 20 godina,

čime se može objasniti glad.

So this crazy story might be true.

Znači, ova luda priča je možda istinita.

They might have actually saved their culture by playing games,

Možda su zaista

sačuvali svoju kulturu igranjem igara,

escaping to games for 18 years,

bežeći u igre 18 godina

and then been so inspired,

i onda su bili toliko inspirisani,

and knew so much about how to come together with games,

i znali su toliko o tome kako da se ujedine igranjem igara,

that they actually saved the entire civilization that way.

da su zapravo spasili čitavu civilizaciju na taj način.

Okay, we can do that.

OK, to možemo i mi.

(Laughter)

We've been playing Warcraft since 1994.

Igramo Warcraft još od 1994.

That was the first real-time strategy game from the World of Warcraft series.

To je bila prva strateška igra u realnom vremenu

iz World of Warcraft serije.

That was 16 years ago.

To je bilo pre 16 godina.

They played dice games for 18 years,

Oni su igrali igre s kockicama 18 godina,

we've been playing Warcraft for 16 years.

mi igramo Warcraft 16 godina.

I say we are ready for our own epic game.

Mislim da smo spremni za našu sopstvenu epsku igru.

Now, they had half the civilization go off in search of a new world,

Sad, polovina njihove civilizacije

je otišla u potragu za novim svetom.

so that's where I get my 21 billion hours a week of game-play from.

Odatle dobijam moju 21 milijardu sati igranja igara nedeljno.

Let's get half of us to agree

Hajde da se polovina nas složi

to spend an hour a day playing games,

da će da provodi sat vremena dnevno igrajući igre,

until we solve real-world problems.

dok ne rešimo probleme realnog sveta.

Now, I know you're asking,

Znam da sad pitate: "Kako ćemo rešiti te probleme u igrama?"

"How are we going to solve real-world problems in games?"

Pa, tome sam posvetila svoj rad

Well, that's what I've devoted my work to over the past few years,

u poslednjih nekoliko godina,

at the Institute for the Future.

na Institutu za budućnost.

We have this banner in our offices in Palo Alto,

U kancelarijama u Palo Altu imamo ovaj baner

and it expresses our view of how we should try to relate to the future.

koji odražava naše viđenje budućnosti.

We do not want to try to predict the future.

Ne želimo da pokušavamo da predvidimo budućnost.

What we want to do is make the future.

Mi želimo da stvaramo budućnost.

We want to imagine the best-case scenario outcome,

Želimo da zamislimo najbolji mogući ishod.

and then we want to empower people to make that outcome a reality.

I onda želimo da pružimo ljudima moć

da taj ishod i ostvare.

We want to imagine epic wins,

Želimo da zamislimo epske pobede

and then give people the means to achieve the epic win.

i da onda damo ljudima sredstva da ih ostvare.

I'm just going to very briefly show you three games that I've made

Vrlo kratko ću vam pokazati tri igre koje sam napravila,

that are an attempt to give people the means to create epic wins

a koje su pokušaj da se ljudima pruži sredstvo

da kreiraju epske pobede u svojim budućnostima.

in their own futures.

This is World Without Oil.

Ovo je "World Without Oil".

We made this game in 2007.

Napravili smo ovu igru 2007.

This is an online game

Ovo je online igra

in which you try to survive an oil shortage.

u kojoj pokušavate da preživite nestašicu nafte.

The oil shortage is fictional,

Nestašica nafte je izmišljena,

but we put enough online content out there

ali postavili smo dovoljno sadržaja na internet

for you to believe that it's real,

da možete da poverujete da je stvarna i da živite svoj život

and to live your real life as if we've run out of oil.

kao da je nestalo nafte.

So when you come to the game,

Kada dođete u igru i prijavite se, kažete nam odakle ste.

you sign up, tell us where you live,

and then we give you real-time news videos,

Mi vam onda dajemo video vesti u realnom vremenu,

data feeds that show you exactly how much oil costs,

šaljemo podatke koji vam pokazuju koliko tačno nafta košta,

what's not available, how food supply is being affected,

šta nije dostupno,

kako to utiče na snabdevanje hranom,

how transportation is being affected,

kako utiče na transport,

if schools are closed, if there's rioting,

da li su škole zatvorene, da li se dešavaju pobune.

and you have to figure out how you would live your real life

A vi treba da smislite kako biste živeli svoj stvarni život

as if this were true.

da je ovo istina.

And then we ask you to blog about it,

Onda od vas tražimo da pišete blog o tome,

to post videos, to post photos.

da postavljate video, fotografije.

We piloted this game with 1,700 players in 2007,

Ova igra je startovala sa 1 700 igrača 2007.

and we've tracked them for the three years since.

Pratimo ih već 3 godine.

And I can tell you that this is a transformative experience.

Mogu vam reći da je ovo iskustvo koje vas menja.

Nobody wants to change how they live,

Niko ne želi da promeni način života

samo zato što je to dobro za svet ili zato što bi tako trebalo.

just because it's good for the world, or because we're supposed to.

But if you immerse them in an epic adventure

Ali ako ih uronite u epsku avanturu

and tell them, "We've run out of oil.

i kažete im: "Nestalo nam je nafte.

This is an amazing story and adventure for you to go on.

Ovo je neverovatna priča i avantura u koju se upuštate.

Challenge yourself to see how you would survive,"

Izazovite sebe, da vidite kako biste preživeli."

most of our players have kept up the habits

Većina naših igrača je zadržala navike koje su stekli u ovoj igri.

that they learned in this game.

So for the next world-saving game,

Za sledeću igru spašavanja sveta odlučili smo da ciljamo više,

we decided to aim higher -- bigger problem than just peak oil.

na veći problem nego što je nestašica nafte.

We did a game called Superstruct at the Institute for the Future.

Na Institutu za budućnost

napravili smo igru koja se zove "Superstruct".

And the premise was, a supercomputer has calculated

Ideja je da je superkompjuter izračunao

that humans have only 23 years left on the planet.

da je ljudskoj rasi preostalo još samo 23 godine na planeti.

This supercomputer was called

Ovaj superkompjuter je naravno nazvan Global Extinction Awarness System.

the Global Extinction Awareness System, of course.

We asked people to come online --

Pozvali smo ljude da se uključe

almost like a Jerry Bruckheimer movie.

skoro kao da je film Džerija Brukhajmera.

You know Jerry Bruckheimer movies, you form a dream team --

Znate njegove filmove, sklapa se tim snova.

you've got the astronaut, the scientist, the ex-convict,

Imate astronauta, naučnika, bivšeg robijaša

and they all have something to do to save the world.

i svi oni moraju da urade nešto da bi spasili svet.

(Laughter)

(Smeh)

But in our game, instead of just having five people on the dream team,

Ali u našoj igri, umesto samo petoro ljudi u timu snova,

we said, "Everybody's on the dream team,

svi su u tom timu,

and it's your job to invent the future of energy,

i vaš je posao da izmislite budućnost energije,

the future of food, the future of health,

budućnost hrane, budućnost zdravlja,

the future of security and the future of the social safety net."

budućnost bezbednosti i budućnost društvene pomoći.

We had 8,000 people play that game for eight weeks.

Osam hiljada ljudi je osam nedelja igralo tu igru.

They came up with 500 insanely creative solutions

Smislili su 500 ludački kreativnih rešenja

that you can go online, Google "Superstruct," and see.

koje možete videti online, ako guglate "Superstruct".

So, finally, the last game,

I na kraju, poslednja igra.

we're launching it March 3rd.

Startuje trećeg marta.

This is a game done with the World Bank Institute.

Urađena je u saradnji sa Institutom svetske banke.

If you complete the game,

Ako završite igru, dobićete sertifikat

you will be certified by the World Bank Institute

od Instituta svetske banke

as a Social Innovator, class of 2010.

kao socijalni inovator, klasa 2010.

Working with universities all over sub-Saharan Africa,

Radimo sa univerzitetima iz cele podsaharske Afrike,

and we are inviting them to learn social innovation skills.

pozivamo ih da nauče veštine socijalne inovacije.

We've got a graphic novel, we've got leveling up

Imamo grafički roman.

Imamo napredovanje u veštinama kao što su lokalni uvidi,

in skills like local insight, knowledge networking,

umrežavanje znanja,

sustainability, vision and resourcefulness.

održivost, vizija i snalažljivost.

I would like to invite all of you

Želim sve da vas pozovem

to please share this game with young people,

da podelite ovu igru sa mladima,

anywhere in the world, particularly in developing areas,

bilo gde u svetu, naročito u zemljama u razvoju,

who might benefit from coming together

sa svima kojima bi koristilo da se udruže

to try to start to imagine their own social enterprises to save the world.

i počnu da izmišljaju sopstvene društvene poduhvate

za spašavanje sveta.

Sada ću da završim.

So, I'm going to wrap up now.

I want to ask a question.

Želim da postavim pitanje.

What do you think happens next?

Šta mislite da je sledeće na redu?

We've got all these amazing gamers, we've got these games

Imamo sve te neverovatne igrače,

imamo te igre, pilot verzije onoga što bismo mogli da uradimo,

that are kind of pilots of what we might do,

but none of them have saved the real world yet.

ali nijedna još uvek nije spasila stvarni svet.

Well I hope you will agree with me that gamers are a human resource

Nadam se da ćete se složiti sa mnom

da su igrači ljudski resurs koji možemo iskoristiti

that we can use to do real-world work,

kako bi uradili poslove stvarnog sveta,

that games are a powerful platform for change.

a igre su moćna platforma za promene.

We have all these amazing superpowers:

Imamo sve te supermoći,

blissful productivity, the ability to weave a tight social fabric,

blaženu produktivnost,

mogućnost za tkanje čvrste socijalne tkanine,

this feeling of urgent optimism and the desire for epic meaning.

to osećanje neodložnog optimizma i želju za epskim smislom.

I really hope that we can come together to play games that matter,

Zaista se nadam da možemo da se udružimo

i igramo važne igre

to survive on this planet for another century.

kako bismo preživeli na ovoj planeti još jedan vek.

That's my hope, that you will join me in making and playing games like this.

Nadam se da ćete mi se pridružiti

u pravljenju i igranju ovakvih igara.

When I look forward to the next decade, I know two things for sure:

Kada pogledam u narednu deceniju,

sigurna sam u dve stvari:

that we can make any future we can imagine,

da možemo stvoriti svaku budućnost koju zamislimo

and we can play any games we want, so I say:

i da možemo igrati koje god igre želimo.

Ja kažem, neka počnu igre koje menjaju svet.

Let the world-changing games begin.

Thank you.

Hvala vam.

(Applause)

(Aplauz)