Shereen El Feki: Pop culture in the Arab world

Prevodilac: Elizabeta Petrovic Lektor: Ivana Korom

Hello, everyone. Because this is my first time at TED,

Zdravo svima. Jer je ovo moj prvi put na TED-u,

I've decided to bring along an old friend

odlučila sam da ponesem sa sobom starog prijatelja

to help break the ice a bit.

da mi malo pomogne da probijem led.

Yes. That's right. This is Barbie.

Da. Tako je. To je Barbika.

She's 50 years old. And she's looking as young as ever.

Ima 50 godina. I izgleda mlađe nego ikad.

(Laughter)

(Smeh)

But I'd also like to introduce you to

Ali bih takođe htela da vam predstavim

what may be an unfamiliar face.

jedno možda nepoznato lice.

This is Fulla. Fulla is the Arab world's answer to Barbie.

Ovo je Fula. Fula je arapski odgovor na Barbiku.

Now, according to proponents of the clash of civilizations,

Sada, prema predlozima o sukobima civilizacija,

Barbie and Fulla occupy these completely separate spheres.

I Barbika i Fula zauzimaju kompletno odvojene sfere.

They have different interests. They have divergent values.

Imaju različite intereste. Imaju različite vrednosti.

And should they ever come in contact ...

I ako bi ikada došle u kontakt....

well, I've got to tell you, it's just not going to be pretty.

pa, moram da vam kažem, neće biti lepo.

My experience, however, in the Islamic world is very different.

Međutim, moje iskustvo, u muslimanskom svetu je veoma drugačije.

Where I work, in the Arab region,

Gde ja radim, u arapskom regionu,

people are busy taking up Western innovations

ljudi su zauzeti preuzimanjem inovacija sa Zapada

and changing them into things

koje menjaju u stvari

which are neither conventionally Western,

koje nisu uobičajene za Zapad,

nor are they traditionally Islamic.

niti su tradicionalno muslimanske.

I want to show you two examples.

Hoću da vam pokažem 2 primera.

The first is 4Shbab.

Prvi je "4Šbab".

It means "for youth" and it's a new Arab TV channel.

Znači 'za mlade' i to je novi arapski TV kanal.

(Video): Video clips from across the globe.

(Video) : Video klipovi iz celog sveta.

The USA.

SAD.

♫ I am not afraid to stand alone ♫

♫Ne plašim se da stojim sam♫

♫ I am not afraid to stand alone, if Allah is by my side ♫

♫Ne plašim se da stojim sam, ako je Alah kraj mene♫

♫ I am not afraid to stand alone ♫

♫Ne plašim se da stojim sam♫

♫ Everything will be all right ♫

♫Sve će biti u redu♫

♫ I am not afraid to stand alone ♫

♫Ne plašim se da stojim sam♫

The Arab world.

Arapski svet.

(Music)

(Muzika)

♫ She was preserved by modesty of the religion ♫

♫Nju je čuvala skromnost religije♫

♫ She was adorned by the light of the Quran ♫

♫Bila je ukrašena svetlošću Kurana ♫

Shereen El Feki: 4Shbab has been dubbed Islamic MTV.

Šarin El Feki : "4Šbab" je bio nazvan muslimanskim MTV-jem.

Its creator, who is an Egyptian TV producer

Njegov stvaralac, koji je egipatski TV producent

called Ahmed Abu Haïba,

koji se zove Ahmed Abu Haiba,

wants young people to be inspired

želi da mladi ljudi budu inspirisani

by Islam to lead better lives.

islamom da bi bolje živeli.

He reckons the best way to get that message across

Misli da je najbolji način da pošalje tu poruku,

is to use the enormously popular medium of music videos.

korišćenje veoma popularnog medija muzičkih spotova.

4Shbab was set up as an alternative

"4Šbab" je napravljen kao alternativa

to existing Arab music channels.

postojećim arapskim muzičkim kanalima.

And they look something like this.

I izgledaju ovako.

(Music)

(Muzika)

That, by the way is Haifa Wehbe. She's a Lebanese pop star

Ovo,usput je Haifa Vehbi. Ona je libanska pop zvezda

and pan-Arab pin-up girl.

i pan-arapska pin-up devojka.

In the world of 4Shbab, it's not about bump and grind.

U svetu "4Šbaba", nije reč o sukobima i ugnjetavanju.

But it's not about fire and brimstone either.

Ali nije ni o vatri i sumporu.

Its videos are intended to show

Ovi spotovi žele da pokažu

a kinder, gentler face of Islam,

nežniju, mekšu stranu islama,

for young people to deal with life's challenges.

za mlade ljude koji se bore sa životnim izazovima.

Now, my second example is for a slightly younger crowd.

Sada, moj drugi primer je za malo mlađu publiku.

And it's called "The 99."

I zove se ' 99 '.

Now, these are the world's first Islamic superheroes.

Sada, ovo su prvi svetski muslimanski superheroji.

They were created by a Kuwaiti psychologist

Stvorio ih je kuvajtski psiholog

called Naif Al Mutawa.

Najef Al Mutava.

And his desire is to rescue Islam

I njegova želja je da spasi Islam

from images of intolerance,

od slika netolerancije,

all in a child-friendly format.

sve u dečijem formatu.

"The 99." The characters are meant to embody

Karakteri iz ' 99 ' treba da otelotvore

the 99 attributes of Allah:

99 atributa Alaha,

justice, wisdom, mercy, among others.

pravdu, mudrost, milosrđe, i ostale.

So, for example, there is the character of Noora.

Tako, na primer, postoji lik Nura.

She is meant to have the power

Ona treba da ima moć

to look inside people

da pogleda unutar ljudi

and see the good and bad in everyone.

i da vidi dobro i loše u svakome.

Another character called Jami

Drugi lik se zove Džami

has the ability to create fantastic inventions.

koji ima moć da stvara fantastične izume.

Now, "The 99" is not just a comic book.

' 99 ' nije samo strip.

It's now a theme park.

Sada je to i zabavni park.

There is an animated series in the works.

Prave se i animirane serije.

And by this time next year,

I do sledeće godine u ovo vreme

the likes of Superman and Wonder Woman

likovi slični Supermenu i Čudesnoj Ženi

will have joined forces with "The 99"

će udružiti snage sa ' 99 '

to beat injustice wherever they find it.

da pobede nepravdu gde god je nađu.

"The 99" and 4Shbab are just two of many examples

' 99 ' i "4Šbab" su samo 2 od mnogo primera

of this sort of Islamic cross-cultural hybridization.

ovih unakrsnih muslimanskih kulturalnih hibrida.

We're not talking here about a clash of civilizations.

Ne pričamo ovde o sukobima civilizacija.

Nor is it some sort of indistinguishable mash.

Niti je to neka nejasna smesa.

I like to think of it as a mesh of civilizations,

Volim da mislim da je to smesa civilizacija,

in which the strands of different cultures are intertwined.

u kojoj se obale različitih kutura prepliću.

Now, while 4Shbab and "The 99" may look new and shiny,

Možda "4Šbab" i ' 99 ' izgledaju novo i sjajno,

there is actually a very long tradition of this.

ustvari postoji duga tradicija ovoga.

Throughout its history, Islam has borrowed and adapted from other civilizations

Kroz istoriju, Islam je pozajmio i prilagodio od drugih civilizacija

both ancient and modern.

kako drevnih tako i modernih.

After all, it's the Quran which encourages us to do this:

Posle svega, Kuran je taj koji nas ohrabruje da radimo ovo.

"We made you into nations and tribes

"Napravili smo vas u narode i plemena

so that you could learn from one another."

tako da možete da učite jedni od drugih."

And to my mind, those are pretty wise words,

U mojoj glavi, ovo su prilično mudre reči

no matter what your creed. Thank you.

bez obzira na vašu veru. Hvala.

(Applause)

(Aplauz)