Shereen El Feki: Pop culture in the Arab world

譯者: WEN SHAN LAI 審譯者: Lucy Jaryen Hsu

Hello, everyone. Because this is my first time at TED,

大家好，這是我第一次來TED演講

I've decided to bring along an old friend

先來開場破冰一下

to help break the ice a bit.

讓你們看看我帶來的老朋友

Yes. That's right. This is Barbie.

你沒看錯，這是芭比娃娃

She's 50 years old. And she's looking as young as ever.

她50歲了，但依然貌美如昔

(Laughter)

（笑聲）

But I'd also like to introduce you to

不過我也想向各位介紹

what may be an unfamiliar face.

一位可能比較陌生的朋友

This is Fulla. Fulla is the Arab world's answer to Barbie.

這是芙拉，阿拉伯世界的芭比

Now, according to proponents of the clash of civilizations,

文化衝突派認為

Barbie and Fulla occupy these completely separate spheres.

芭比跟芙拉各據山頭

They have different interests. They have divergent values.

她們興趣不同，價值觀也差很多

And should they ever come in contact ...

一旦彼此接觸

well, I've got to tell you, it's just not going to be pretty.

結果不會太好看

My experience, however, in the Islamic world is very different.

不過，我自己的經驗很不一樣

Where I work, in the Arab region,

我在阿拉伯地區工作

people are busy taking up Western innovations

在那裡，大家紛紛擷取西方創意

and changing them into things

再轉化成其他產物

which are neither conventionally Western,

這些產物打破西方慣例

nor are they traditionally Islamic.

也跳脫伊斯蘭傳統

I want to show you two examples.

給大家看兩個例子

The first is 4Shbab.

第一個是"4Shbab"

It means "for youth" and it's a new Arab TV channel.

"給年輕人看的" 阿拉伯新電視頻道

(Video): Video clips from across the globe.

（影片）世界各地的音樂錄影帶

The USA.

美國

♫ I am not afraid to stand alone ♫

（影片）我一個人無所畏懼

♫ I am not afraid to stand alone, if Allah is by my side ♫

只要阿拉在一旁，我無所畏懼

♫ I am not afraid to stand alone ♫

我一個人無所畏懼

♫ Everything will be all right ♫

凡事皆會解決

♫ I am not afraid to stand alone ♫

我一個人無所畏懼

The Arab world.

阿拉伯世界

(Music)

（音樂）

♫ She was preserved by modesty of the religion ♫

她持守戒律，穩重端莊

♫ She was adorned by the light of the Quran ♫

散發著可蘭經的光芒

Shereen El Feki: 4Shbab has been dubbed Islamic MTV.

（雪琳）4Shbab被稱為伊斯蘭的MTV音樂台

Its creator, who is an Egyptian TV producer

幕後推手為埃及的電視製作人

called Ahmed Abu Haïba,

阿梅德˙阿布˙漢巴

wants young people to be inspired

他希望年輕人能受到伊斯蘭文化激勵

by Islam to lead better lives.

活的更好更精采

He reckons the best way to get that message across

他認為散播此信息最好的方式

is to use the enormously popular medium of music videos.

就是利用廣受歡迎的音樂錄影帶

4Shbab was set up as an alternative

4Shbab和現有的阿拉伯音樂頻道不同

to existing Arab music channels.

提供觀眾另類的選擇

And they look something like this.

而現有的阿拉伯音樂頻道就像這樣

(Music)

（音樂）

That, by the way is Haifa Wehbe. She's a Lebanese pop star

剛剛那位是哈菲，黎巴嫩的偶像明星

and pan-Arab pin-up girl.

也是阿拉伯區的寫真女郎

In the world of 4Shbab, it's not about bump and grind.

在4Shbab你看不到扭腰擺臀的畫面

But it's not about fire and brimstone either.

也沒有烈火地獄的教義內容

Its videos are intended to show

而是用音樂錄影帶

a kinder, gentler face of Islam,

呈現比較友善溫和的伊斯蘭形象

for young people to deal with life's challenges.

好讓年輕人面對人生的挑戰

Now, my second example is for a slightly younger crowd.

第二個例子是給更年輕的觀眾看的

And it's called "The 99."

叫做《99個阿拉伯英雄》

Now, these are the world's first Islamic superheroes.

這是世上首見的伊斯蘭超級英雄

They were created by a Kuwaiti psychologist

作者是科威特心理學家

called Naif Al Mutawa.

納伊夫˙艾˙穆塔瓦

And his desire is to rescue Islam

他想打破伊斯蘭世界

from images of intolerance,

沒有包容力的形象

all in a child-friendly format.

以適合孩童的新面貌出現

"The 99." The characters are meant to embody

《99個阿拉伯英雄》中的人物

the 99 attributes of Allah:

具體展現阿拉的99個特質

justice, wisdom, mercy, among others.

像是正義、智慧、憐憫等等

So, for example, there is the character of Noora.

例如努拉這個角色

She is meant to have the power

她有種能力

to look inside people

可以看穿他人心思

and see the good and bad in everyone.

以及看透人心善惡

Another character called Jami

另外一個角色，迦米

has the ability to create fantastic inventions.

常有神奇的發明

Now, "The 99" is not just a comic book.

現在，《99個阿拉伯英雄》除了漫畫

It's now a theme park.

還有一座主題樂園

There is an animated series in the works.

也有改編的動畫系列

And by this time next year,

明年的這個時候

the likes of Superman and Wonder Woman

類似超人與神力女超人的角色

will have joined forces with "The 99"

也會加入《99個阿拉伯英雄》

to beat injustice wherever they find it.

伸張正義，平反冤屈

"The 99" and 4Shbab are just two of many examples

《99個阿拉伯英雄》和4Shbab只是兩個小例子

of this sort of Islamic cross-cultural hybridization.

伊斯蘭跨文化融合後這種例子很多

We're not talking here about a clash of civilizations.

這並非文化衝突

Nor is it some sort of indistinguishable mash.

也不是一團混沌的文化大雜燴

I like to think of it as a mesh of civilizations,

我把它看成不同文明的完美結合

in which the strands of different cultures are intertwined.

不同文化就像絲線，交纏成堅韌的繩子

Now, while 4Shbab and "The 99" may look new and shiny,

《99個阿拉伯英雄》和4Shbab外表新潮光鮮

there is actually a very long tradition of this.

其實背後傳統深遠

Throughout its history, Islam has borrowed and adapted from other civilizations

長久以來，伊斯蘭都是這樣

both ancient and modern.

吸收許多古今文明

After all, it's the Quran which encourages us to do this:

話說回來，可蘭經也鼓勵這種作法

"We made you into nations and tribes

「我們在你們之中創建了眾多民族和宗教」

so that you could learn from one another."

「這樣你們就可以互相學習」

And to my mind, those are pretty wise words,

我認為無論你的信仰為何

no matter what your creed. Thank you.

這些話都很有智慧。謝謝大家。

(Applause)

（掌聲）