One year of turning the world inside out | JR

199,588 views ・ 2012-05-18

TED


Please double-click on the English subtitles below to play the video.

00:00
Translator: Timothy Covell Reviewer: Morton Bast
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Prevodilac: Dina Stevanovic Lektor: Ivana Korom
00:15
Twelve years ago, I was in the street writing my name
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Pre dvanaest godina, ispisivao sam svoje ime na uličnim zidovima,
00:19
to say, "I exist."
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kako bih rekao da postojim.
00:21
Then I went to taking photos of people to paste them on the street
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Zatim sam počeo da fotografišem ljude i da ih kačim na zidove ulica
00:26
to say, "They exist."
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kako bih stavio do znanja da oni postoje.
00:28
From the suburbs of Paris to the wall of Israel and Palestine,
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Od predgrađa Pariza do zidova Izraela i Palestine,
00:33
the rooftops of Kenya
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od vrhova Kenije
00:35
to the favelas of Rio,
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do favela u Riu de Žaneiru,
00:37
paper and glue -- as easy as that.
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koristio sam papir i lepak - veoma jednostavno.
00:41
I asked a question last year:
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Upitao sam prošle godine
00:43
Can art change the world?
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da li umetnost može da promeni svet?
00:45
Well let me tell you,
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Naime,
00:47
in terms of changing the world there has been a lot of competition this year,
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kada je u pitanju menjanje sveta, ove godine je bilo dosta konkurencije,
00:51
because the Arab Spring is still spreading,
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s obzirom da arapsko proleće još uvek traje,
00:54
the Eurozone has collapsed ... what else?
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da je evrozona kolabirala... šta još?
00:58
The Occupy movement found a voice,
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Pokret "Occupy" dobio je odjeka
01:01
and I still have to speak English constantly.
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i ja sam još uvek primoran da stalno govorim na engleskom.
01:03
So there has been a lot of change.
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Zaista se dosta toga promenilo.
01:06
So when I had my TED wish last year,
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Kada sam prošle godine na TED-u predstavio svoju ideju,
01:08
I said, look, I'm going to switch my concept.
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rekao sam: "Slušajte, odlučio sam da promenim koncept.
01:11
You are going to take the photos.
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Vi ćete biti ti koji će fotografisati.
01:14
You're going to send them to me.
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Zatim ćete mi poslati fotografije.
01:16
I'm going to print them and send them back to you.
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Ja ću ih odštampati i poslati ih vam natrag.
01:20
Then you're going to paste them where it makes sense
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Moći ćete da ih okačite na mesto za koje smatrate
01:22
for you to place your own statement.
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da će najbolje služiti vašem cilju."
01:24
This is Inside Out.
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To je Inside Out.
01:26
One hundred thousand posters have been printed this year.
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Ove godine odštampano je 100 000 postera.
01:31
Those are the kind of posters, let me show you.
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Evo kako oni izgledaju.
01:35
And we keep sending more every day.
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Svaki dan šaljemo nove postere.
01:37
This is the size.
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Ovo je format postera.
01:38
Just a regular piece of paper with a little bit of ink on it.
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Obično parče papira sa malo mastila na njemu.
01:42
This one was from Haiti.
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Ovaj poster je sa Haitija.
01:46
When I launched my wish last year,
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Kada sam započeo ovaj projekat prošle godine,
01:48
hundreds of people stood up and said they wanted to help us.
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stotine ljudi nas je podržalo i reklo da žele da nam pomognu.
01:53
But I say it has to be
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Naglasio sam da je to moguće samo
01:55
under the conditions I've always worked:
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ukoliko se poštuju uslovi pod kojima sam oduvek radio:
01:58
no credit, no logos, no sponsoring.
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nema zasluga, logoa ili sponzora.
02:03
A week later, a handful of people were there ready to rock
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Nedelju dana kasnije, nekolicina ljudi bila je spremna da otpočne sa projektom
02:07
and empower the people on the ground
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i da pomogne ljudima na terenu
02:09
who wanted to change the world.
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koji žele da promene svet.
02:11
These are the people I want to talk about to you today.
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To su ljudi o kojima želim da vam govorim danas.
02:16
Two weeks after my speech, in Tunisia,
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Dve nedelje nakon mog govora, u Tunisu
02:22
hundreds of portraits were made.
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je napravljeno na stotine portreta.
02:25
And they pasted [over] every single portrait of the dictator
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I svako je zalepio svoj poster preko
02:30
[with] their own photos.
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portreta diktatora.
02:31
Boom! This is what happened.
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Bum! Evo šta se desilo.
02:34
Slim and his friends went through the country
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Slim i njegovi prijatelji su obišli zemlju uzduž i popreko
02:36
and pasted hundreds of photos everywhere
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kako bi zalepili na stotine fotografija
02:38
to show the diversity in the country.
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i pokazali da raznovrsnost postoji u ovoj zemlji.
02:41
They really make Inside Out their own project.
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Oni su Inside Out zaista pretočili u svoj lični projekat.
02:45
Actually, that photo was pasted in a police station,
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Naime, ovu sliku smo zalepili u policijskoj stanici
02:49
and what you see on the ground
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i ovo što vidite na podu
02:50
are ID cards of all the photos of people being tracked by the police.
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su zapravo lične karte svih fotografisanih građana koji su meta policije.
02:56
Russia. Chad wanted to fight against homophobia in Russia.
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Rusija. Čad je hteo da se bori protiv homofobije u Rusiji.
03:01
He went with his friends in front of every Russian embassy in Europe
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On i njegovi prijatelji obišli su svaku rusku ambasadu u Evropi
03:06
and stood there with the photos
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ispred koje su stajali sa portretima
03:08
to say, "We have rights."
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kako bi rekli da i njihova prava treba da se poštuju.
03:10
They used Inside Out as a platform for protest.
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Iskoristili su Inside Out projekat kao platformu za proteste.
03:14
Karachi, Pakistan.
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Karači, Pakistan.
03:16
Sharmeen is actually here.
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Šarmin je sada ovde.
03:18
She organized a TEDx action out there
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Organizovala je TEDx akciju u svojoj zemlji
03:21
and made all the unseen faces of the city
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i učinila da sva skrivena lica grada
03:24
on the walls in her town.
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budu okačena na gradskim zidovima.
03:26
And I want to thank her today.
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Želim da iskoristim ovu priliku da joj se zahvalim zbog toga.
03:29
North Dakota. Standing Rock Nation,
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Severna Dakota. Narod Standing Rock.
03:33
in this Turtle Island, [unclear name] from the Dakota Lakota tribe
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Ostrvo Kornjače. Di-džej Two Bears iz plemena Dakota Lakota
03:38
wanted to show that the Native Americans are still here.
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hteo je da pokaže da su američki Indijanci i dalje prisutni u toj zemlji.
03:42
The seventh generation are still fighting for their rights.
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Sedma generacija se još uvek bori za svoja prava.
03:45
He pasted up portraits all over his reservation.
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Zalepio je portrete po celom rezervatu.
03:48
And he's here also today.
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I on je danas ovde sa nama.
03:50
Each time I get a wall in New York,
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Svaki put kada radim na novom zidu u Njujorku,
03:54
I use his photos to continue spreading the project.
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koristim njegove slike kako bih širio projekat koji je započeo.
03:59
Juarez: You've heard of the border --
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Huarez: čuli ste verovatno za granicu u blizini grada -
04:02
one of the most dangerous borders in the world.
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jednu od najopasnijih na svetu.
04:05
Monica has taken thousands of portraits with a group of photographers
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Monika je napravila na hiljade portreta sa grupom fotografa
04:09
and covered the entire border.
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i oblepila je celu granicu.
04:12
Do you know what it takes to do this?
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Znate li šta je sve potrebno da bi se postiglo tako nešto?
04:14
People, energy, make the glue, organize the team.
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Ljudi, energija, priprema lepka, sastavljanje tima.
04:18
It was amazing.
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Bilo je neverovatno.
04:20
While in Iran at the same time
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U isto vreme u Iranu
04:23
Abololo -- of course a nickname --
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Abololo - to je nadimak naravno -
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has pasted one single face of a woman
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lepio je jedan jedini ženski portret
04:28
to show his resistance against the government.
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kako bi pokazao da se protivi vladajućem režimu.
04:32
I don't have to explain to you what kind of risk he took for that action.
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Ne moram da vam objašnjavam kakvim je sve rizicima bio izložen tokom projekta.
04:37
There are tons of school projects.
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Postoji gomila školskih projekata.
04:39
Twenty percent of the posters we are receiving comes from schools.
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Škole nam šalju dvadeset odsto postera.
04:43
Education is so essential.
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Obrazovanje je ključna stvar.
04:45
Kids just make photos in a class, the teacher receives them,
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Klinci se slikaju u školi, nastavnici dobijaju postere
04:48
they paste them on the school.
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i lepe ih na školske zidove.
04:50
Here they even got the help of the firemen.
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Ovde im je čak pomogao jedan vatrogasac.
04:52
There should be even more schools doing this kind of project.
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Trebalo bi da bude još više škola koje sprovode ovakvu vrstu projekta.
04:56
Of course we wanted to go back to Israel and Palestine.
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Naravno, hteli smo da se vratimo u Izrael i Palestinu.
05:01
So we went there with a truck. This is a photobooth truck.
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Otišli smo tamo kamionom. U pitanju je kamion-slikomat.
05:05
You go on the back of that truck, it takes your photo,
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Odete do zadnjeg dela kamiona, odštampate sliku,
05:07
30 seconds later take it from the side, you're ready to rock.
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sačekate 30 sekundi i dobijete fotografiju koju možete odmah da zalepite.
05:11
Thousands of people use them
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Hiljade ljudi ih koriste
05:14
and each of them signs up for a two-state peace solution
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i tako se svaka osoba zalaže za potpisivanje mirovnog sporazuma između dveju zemalja
05:18
and then walk in the street.
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i zatim izlazi na ulice noseći poster.
05:20
This is march, the 450,000 march -- beginning of September.
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Ovo je skup koji je okupio 450 000 ljudi početkom septembra.
05:24
They were all holding their photo as a statement.
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Svi prisutni su nosili plakat sa njihovom fotografijom u znak protesta.
05:26
On the other side, people were wrapping up streets, buildings.
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U isto vreme, negde drugde u svetu, ljudi su oblepljivali ulice, zgrade.
05:30
It's everywhere.
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Projekat je svuda poprimio maha.
05:32
Come on, don't tell me that people aren't ready for peace out there.
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Ma hajde, nemojte mi reći da ljudi tamo nisu spremni za mir.
05:35
These projects took thousands of actions in one year,
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Ovi projekti su se konkretizovali kroz hiljade različitih akcija godišnje,
05:40
making hundreds of thousands of people participating,
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u kojima je učestvovalo stotine hiljada ljudi,
05:43
creating millions of views.
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koji su napravili na milione fotografija.
05:46
This is the biggest global art participatory project that's going on.
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Ovo je definitvno najveći participativni umetnički projekat koji je u toku.
05:53
So back to the question, "Can art change the world?"
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No, vratimo se na naše pitanje: "Da li umetnost može da promeni svet?"
05:57
Maybe not in one year. That's the beginning.
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Teško da je to moguće u roku od godinu dana. Tek smo na početku.
06:01
But maybe we should change the question.
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Ali možda bi trebalo da obrnemo pitanje.
06:04
Can art change people's lives?
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Da li umetnost može da promeni život ljudi?
06:06
From what I've seen this year, yes.
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Na osnovu onoga što sam video ove godine, odgovor je DA.
06:10
And you know what? It's just the beginning.
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I znate šta? Ovo je samo početak.
06:13
Let's turn the world inside out together.
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Hajde da zajedno izvrnemo svet naopačke.
06:16
Thank you.
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Hvala.
06:17
(Applause)
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(Aplauz)
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