Benjamin Wallace: The price of happiness

Prevodilac: Djuro Vorkapic Lektor: Ivana Korom

I'm just going to play a brief video clip.

Pustiću vam kratak video.

Video:

Video: 50,000 £

On the fifth of December 1985, a bottle of 1787 Lafitte was sold

Petog decembra 1985, flaša 1787 Lafitte je bila prodata

for 105,000 pounds -- nine times the previous world record.

za 105 000 £ - devet puta više od prethodnog svetskog rekorda.

The buyer

Gosp. Forbs.

was Kip Forbes,

Kupac je bio Kip Forbs

son of one of the most flamboyant millionaires of the 20th century.

sin jednog od najupadljivijih milionera 20. veka.

The original owner of the bottle turned out to be

Originalni vlasnik flaše je, ispostavilo se

one of the most enthusiastic wine buffs of the 18th century.

jedan od najvećih poznavalaca vina 18. veka.

Château Lafitte is one of the greatest wines in the world,

Château Lafitte je jedno od najboljih vina na svetu,

the prince of any wine cellar.

vladar svih vinskih podruma.

Benjamin Wallace: Now, that's about all the videotape that remains of an event

Bendžamin Valas: I, to je ceo video zapis o tom događaju

that set off the longest-running mystery in the modern wine world.

uvod u najveću misteriju modernog sveta vinarstva.

And the mystery existed because of a gentleman named Hardy Rodenstock.

A misterija je nastala zahvaljujući gospodinu Hardiju Rodenstoku.

In 1985, he announced to his friends in the wine world

On je, 1985., objavio svojim prijateljima u svetu vinarstava

that he had made this incredible discovery.

da je ostvario neverovatno otkriće.

Some workmen in Paris had broken through a brick wall,

Neki radnici u Parizu su provalili kroz zid od cigala,

and happened upon this hidden cache of wines --

i pronasli skriveno skrovište za vino --

apparently the property of Thomas Jefferson. 1787, 1784.

koje je očigledno pripadalo Tomasu Džefersonu. 1787, 1784.

He wouldn't reveal the exact number of bottles,

Nije hteo da otkrije tačan broj flaša,

he would not reveal exactly where the building was

nije hteo da otkrije gde se nalazila zgrada sa skrivenim vinom

and he would not reveal exactly who owned the building.

i nije hteo da otkrije ko je tačno posedovao zgradu.

The mystery persisted for about 20 years.

Misterija je potrajala skoro 20 godina.

It finally began to get resolved in 2005 because of this guy.

Konačno je počela da se otkriva 2005. zahvaljujući ovom čoveku.

Bill Koch is a Florida billionaire who owns four of the Jefferson bottles,

Bil Koh je milijarder sa Floride koji poseduje četiri Džefersonove flaše,

and he became suspicious.

i postao je sumnjičav.

And he ended up spending over a million dollars and hiring ex-FBI

Potrošio je preko milion dolara i uposlio bivšeg FBI agenta

and ex-Scotland Yard agents to try to get to the bottom of this.

i bivšeg Skotland Jard agenta da pokušaju da otkriju pozadinu svega.

There's now ample evidence that Hardy Rodenstock is a con man,

Sada postoje obimni dokazi da je Hardi Rodenstok prevarant,

and that the Jefferson bottles were fakes.

i da su Džeferson flaše bile prevara.

But for those 20 years,

Ali u toku tih 20 godina,

an unbelievable number of really eminent and accomplished figures

neverovatan broj istaknutih i školovanih ličnosti

in the wine world were sort of drawn into the orbit of these bottles.

u svetu vina privukle su ove flaše.

I think they wanted to believe that the most expensive bottle of wine

Mislim da su oni hteli da veruju da najskuplja flaša vina

in the world must be the best bottle of wine in the world,

na svetu mora da bude i najbolja flaša vina,

must be the rarest bottle of wine in the world.

i da mora da bude najređa flaša vina na svetu.

I became increasingly, kind of voyeuristically interested in the question of

Ja sam postao, u neku ruku opsesivno zainteresovan da nađem odgovor

you know, why do people spend these crazy amounts of money,

razumete, zašto ljudi troše sulude sume novca,

not only on wine but on lots of things,

ne samo na vino nego i na mnoge druge stvari,

and are they living a better life than me?

i da li oni žive bolje živote od mene?

So, I decided to embark on a quest.

I tako sam se ja upustio u potragu.

With the generous backing of a magazine I write for sometimes,

Uz iskrenu podršku magazina za koji povremeno pišem,

I decided to sample the very best, or most expensive, or most coveted item

odlučio sam da probam najbolje ili najskuplje ili najpoželjnije predmete

in about a dozen categories,

u desetak kategorija,

which was a very grueling quest, as you can imagine.

što je bio iscrpljujući poduhvat, kao što možete zamisliti.

(Laughter)

(smeh)

This was the first one.

Ovo je bio prvi.

A lot of the Kobe beef that you see in the U.S. is not the real thing.

Mnogo Kobe govedine u SAD nije prava.

It may come from Wagyu cattle,

Možda dolazi od Vagju stoke,

but it's not from the original, Appalachian Hyogo Prefecture in Japan.

ali nije iz izvorne Apalači Hjogo prefekture u Japanu.

There are very few places in the U.S. where you can try real Kobe,

Postoji svega nekoliko mesta u Americi gde možete da probate pravi Kobe,

and one of them is Wolfgang Puck's restaurant, Cut, in Los Angeles.

jedan od njih je Volfgang Pakov restoran "CUT" u Los Anđeles-u.

I went there, and I ordered the eight-ounce rib eye for 160 dollars.

Otišao sam tamo i poručio 220 grama bifteka za 160 dolara.

And it arrived, and it was tiny.

Kad je stigao, bio je sitan.

And I was outraged.

I ja sam bio besan.

It was like, 160 dollars for this?

Šta, 160 dolara za ovo?

And then I took a bite,

I tada sam uzeo zalogaj,

and I wished that it was tinier, because Kobe beef is so rich.

i poželeo sam da je još tanji, zato što je Kobe govedina toliko zasitna.

It's like foie gras -- it's not even like steak.

Više je kao jetrena pašteta -- čak i nije slična običnom bifteku.

I almost couldn't finish it.

Skoro da nisam mogao da ga završim.

I was really happy when I was done.

Stvarno sam bio srećan kad sam došao do kraja.

(Laughter)

(smeh)

Now, the photographer who took the pictures for this project

Fotograf koji je napravio fotografije za ovaj projekat

for some reason posed his dog in a lot of them,

iz nekog razloga je stavio svog psa u neke,

so that's why you're going to see this recurring character.

to je razlog zbog čega ćete nekoliko puta videti ovaj lik.

Which, I guess, you know, communicates to you

Koji, pretpostavljate, vam sugeriše

that I did not think that one was really worth the price.

da ja ne smatram da je taj biftek vredan te cene.

White truffles.

Beli tartufi.

One of the most expensive luxury foods by weight in the world.

Mereći po težini, jedna od najluksuznijh i najskupljih vrsta hrane.

To try this, I went to a Mario Batali restaurant

Da bih ovo probao otišao sam u jedan restoran Maria Batalija

in Manhattan -- Del Posto.

na Menhetnu -- "Del Posto".

The waiter, you know, came out with the white truffle knob

Konobar je došao sa glavicom belog tartufa

and his shaver, and he shaved it onto my pasta and he said, you know,

i oštrim nožem i nastrugao tanke listiće na moju pastu i pitao

"Would Signore like the truffles?"

"Da li gospodin želi tartufe?"

And the charm of white truffles is in their aroma.

Šarm tartufa je u njihovoj aromi.

It's not in their taste, really. It's not in their texture.

Nije u njihovom ukusu, stvarno. Nije u njihovom sastavu.

It's in the smell.

Nego je u mirisu.

These white pearlescent flakes hit the noodles,

Kada su ti biserno beli listići pali na testeninu,

this haunting, wonderful, nutty, mushroomy smell wafted up.

osetio sam taj prekrasni, očaravajuci, pečurkasti miris.

10 seconds passed and it was gone.

10 sekundi je prošlo i nestao je.

And then I was left with these little ugly flakes on my pasta that,

I sve što je tada ostalo su ove male ružne ljuspice na mojoj pasti,

you know, their purpose had been served,

shvatate, njihov značaj je iskorišćen,

and so I'm afraid to say that this was also a disappointment to me.

i tako, bojim se da me je i ovo razočaralo.

There were several -- several of these items were disappointments.

Nekoliko od ovih skupih stvari me je razočaralo.

(Laughter)

(smeh)

Yeah.

Da.

The magazine wouldn't pay for me to go there.

Magazin nije hteo da plati da prespavam tamo.

(Laughter)

(smeh)

They did give me a tour, though.

Iako, dozvolili su mi obilazak.

And this hotel suite is 4,300 square feet.

Ovaj hotelski apartman ima 400 kvadratnih metara.

It has 360-degree views.

Ima pogled od 360 stepeni.

It has four balconies.

Ima četiri balkona.

It was designed by the architect I.M. Pei.

Dizajnirao ga je arhitekta I.M. Pei.

It comes with its own Rolls Royce and driver.

Dobijate i Rols Rojsa i vozača.

It comes with its own wine cellar that you can draw freely from.

Dobijate pravo i da slobodno koristite vinski podrum.

When I took the tour, it actually included some Opus One, I was glad to see.

Obilazak je uključio i "Opus One", drago mi je da sam ga video.

30,000 dollars for a night in a hotel.

30 000 dolara za noć u hotelu.

This is soap that's made from silver nanoparticles,

Ovaj sapun je napravljen od nano komadića srebra,

which have antibacterial properties.

koji imaju antimikrobijalno dejstvo.

I washed my face with this this morning in preparation for this.

Umio sam lice sa njime jutros dok sam se spremao.

And it, you know, tickled a little bit and it smelled good,

I, iskreno zagolicao me je malo i stvarno miriše lepo,

but I have to say that nobody here

ali moram da kažem da mi danas niko ovde

has complimented me on the cleanliness of my face today.

nije dao kompliment na čistoću mog lica.

(Laughter)

(smeh)

But then again, nobody has complimented me on the jeans I'm wearing.

Slično tome, niko nije primetio ni džins pantalone koje nosim.

These ones GQ did spring for -- I own these -- but I will tell you,

Za njih je GQ uradio kampanju proletos -- ja ih posedujem -- ali

not only did I not get a compliment from any of you,

ne samo da ih niko od vas nije pohvalio,

I have not gotten a compliment from anybody

nisam dobio pohvalu ni od koga

in the months that I have owned and worn these.

mesecima, koliko ih posedujem i nosim.

I don't think that whether or not you're getting a compliment

Ne smatram da bi činjenica da li dobijate komplimente ili ne

should be the test of something's value,

trebalo da utiče na vaše vrednovanje nečega,

but I think in the case of a fashion item, an article of clothing,

ipak mislim da kada govorimo o modnim predmetima, odeći,

that's a reasonable benchmark.

to je bitan faktor.

That said, a lot of work goes into these.

Da se zna, mnogo truda je potrebno da se one naprave.

They are made from handpicked organic Zimbabwean cotton

Napravljene su od ručno branog pamuka iz Zimbabvea

that has been shuttle loomed

koji je bio tkan

and then hand-dipped in natural indigo 24 times.

i onda ručno potopljen u prirodnu plavu boju 24 puta.

But no compliments.

Ali ipak nije bilo komplimenata.

(Laughter)

(smeh)

Thank you.

Hvala.

Armando Manni is a former filmmaker who makes this olive oil

Armando Mani je bivši filmadžija koji sada proizvodi ovo maslinovo ulje

from an olive that grows on a single slope in Tuscany.

od maslina koje rastu na jednoj padini u Toskani.

And he goes to great lengths to protect the olive oil from oxygen and light.

Ide u najsitnije detalje da zaštiti maslinovo ulje od kiseonika i svetlosti.

He uses tiny bottles, the glass is tinted,

Koristi male flaše, zatamnjenog stakla,

he tops the olive oil off with an inert gas.

zatvara maslinovo ulje inertnim gasom.

And he actually -- once he releases a batch of it,

Ustvari -- kada proizvede seriju flaša,

he regularly conducts molecular analyses and posts the results online,

on redovno sprovodi hemijsku analizu i objavljuje rezultate

so you can go online and look at your batch number

tako da možete da odete na Interent i proverite svoju porudžbinu po broju

and see how the phenolics are developing,

i da vidite kako dozreva,

and, you know, gauge its freshness.

i naravno, proverite njegovu svežinu.

I did a blind taste test of this with 20 people and five other olive oils.

Uradio sam slepo testiranje sa 20 ljudi i pet drugih maslinovih ulja.

It tasted fine. It tasted interesting.

Imalo je prijatan ukus. Imalo je interesantan ukus.

It was very green, it was very peppery.

Bio je veoma svež, ljutkast.

But in the blind taste test, it came in last.

Ali pri slepom testiranju, zauzelo je zadnje mesto.

The olive oil that came in first was actually a bottle of

Maslinovo ulje koje je zauzelo prvo mesto je ustvari bila flaša

Whole Foods 365 olive oil which had been oxidizing next to my stove

običnog maslinovog ulja koje je u mojoj kuhinji bilo izloženo vazduhu

for six months.

celih šest meseci.

(Laughter)

(smeh)

A recurring theme is that a lot of these things are from Japan --

Ponavlja se da mnogo ovih skupih stvari dolazi iz Japana

you'll start to notice.

počećete da primećujete.

I don't play golf, so I couldn't actually road test these,

Ne igram golf tako da nisam mogao da ih testiram,

but I did interview a guy who owns them.

ali sam intervjuisao čoveka koji ih poseduje.

Even the people who market these clubs -- I mean, they'll say

Čak i ljude koji prodaju ove štapove za golf -- znam, oni će reći

these have four axis shafts which minimize loss of club speed

oni su posebno prilagođeni da povećaju ubrzanje zamaha

and thereby drive the ball farther -- but they'll say, look, you know,

i stoga šalju lopticu najdalje -- ali to će oni reći, svakako razumete

you're not getting 57,000 dollars worth of performance from these clubs.

da ne dobijate 57 000 dolara vredno znanje sa ovim štapovima.

You're paying for the bling,

Vi ustvari plaćate status,

that they're encrusted with gold and platinum.

oni su optočeni zlatom i platinom.

The guy who I interviewed who owns them did say

Čovek koji ih poseduje mi je rekao

that he's gotten a lot of pleasure out of them, so ...

da ga oni čine veoma zadovoljnim, dakle ...

Oh, yeah, you know this one?

Ah, da, znate li za ovo ?

This is a coffee made from a very unusual process.

Ovo je kafa proizvedena u veoma neobičnom procesu.

The luwak is an Asian Palm Civet.

Luvak je azijski sisar.

It's a cat that lives in trees,

To je mačka koja živi na drveću,

and at night it comes down and it prowls the coffee plantations.

u toku noći siđe i luta plantažama kafe.

And apparently it's a very picky eater and it, you know,

Očigledno je pažljiva u odabiru hrane,

hones in on only the ripest coffee cherries.

hrani se najzrelijim plodovima kafe.

And then an enzyme in its digestive tract leeches into the beans,

Enzimi iz njenog digestivnog trakta utiču na zrno,

and people with the unenviable job of collecting these cats' leavings

i ljudi sa nezavidnim poslom skupljanja mačijeg izmeta

then go through the forest collecting the, you know, results

idu kroz šumu i skupljaju, razumete, rezultate

and processing it into coffee -- although you actually can buy it

i prerađuju u kafu -- iako možete ustvari i da kupite

in the unprocessed form.

i neprerađeni originalni oblik.

That's right.

Tako je.

Unrelatedly --

Nevezano --

(Laughter)

(smeh)

Japan is doing crazy things with toilets.

Japan čini lude stvari sa toaletima.

(Laughter)

(smeh)

There is now a toilet that has an MP3 player in it.

Postoji novi toalet sa ugrađenim MP3 uređajem.

There's one with a fragrance dispenser.

Postoji i jedan sa raspršivačem arome.

There's one that actually analyzes the contents of the bowl

Čak postoji i toalet koji automatski analizira sadržaj

and transmits the results via email to your doctor.

i onda preko e-maila dostavlja rezultate vašem doktoru.

It's almost like a home medical center --

To je skoro kao kućni medicinski centar --

and that is the direction that Japanese toilet technology is heading in.

i to je uglavnom pravac u kome se kreće Japanska WC tehnologija.

This one does not have those bells and whistles,

Ovaj nema sve te čarolije,

but for pure functionality it's pretty much the best -- the Neorest 600.

ali ako govorimo o funkcionalnosti, verovatno je najbolji -- "Neorest 600".

And to try this -- I couldn't get a loaner,

Da bih probao ovaj -- nisam mogao da ga dobijem samo za sebe,

but I did go into the Manhattan showroom of the manufacturer, Toto,

ali sam otišao u proizvođačev salon na Menhetnu,

and they have a bathroom off of the showroom that you can use, which I used.

imaju toalet u salonu koji možete koristiti, što ja i jesam.

It's fully automated -- you walk towards it, and the seat lifts.

Potpuno je automatizovan -- dok hodate prema njemu sedište se podigne.

The seat is preheated.

Sedište je zagrejano.

There's a water jet that cleans you.

Tu je vodeni mlaz koji vas opere.

There's an air jet that dries you.

Tu je i vazdušni fen koji vas osuši.

You get up, it flushes by itself.

Čim ustanete, sam pušta vodu.

The lid closes, it self-cleans.

Sedište se spusti, sam se čisti.

Not only is it a technological leap forward,

Ovo nije samo tehnološki napredak,

but I really do believe it's a bit of a cultural leap forward.

ali stvarno ja verujem da je ovo pomalo i kulturološki napredak.

I mean, a no hands, no toilet paper toilet.

Razumete, bez ruku, bez toalet papira.

And I want to get one of these.

Stvarno želim jedan ovakav toalet.

(Laughter)

(smeh)

This was another one I could not get a loaner of.

Ovo je još jedna stvar koju nisam mogao da dobijem samo za sebe.

Tom Cruise supposedly owns this bed.

Tom Kruz navodno poseduje ovakav krevet.

There's a little plaque on the end that, you know,

Tu je ugrađena i počica,

each buyer gets their name engraved on it.

svaki kupac dobije svoje ime ugravirano na njoj.

(Laughter)

(smeh)

To try this one, the maker of it let me and my wife

Da bih ovo probao, proizvođač je dozvolio meni i mojoj supruzi

spend the night in the Manhattan showroom.

da provedemo noć u njihovom salonu na Menhetnu.

Lights glaring in off the street,

Svetlost sa ulice nas je obasjavala,

and we had to hire a security guard and all these things.

morali smo da iznajmimo i obezbeđenje.

But anyway, we had a great night's sleep.

Ali u svakom slučaju, imali smo odlično prospavanu noć.

And you spend a third of your life in bed.

Provodimo trećinu života u krevetu.

I don't think it's that bad of a deal.

Mislim da to i nije toliko loše.

(Laughter)

(smeh)

This was a fun one.

Ovaj zadatak je bio zabavan.

This is the fastest street-legal car in the world

Ovo je najbrži auto na svetu namenjen svakodnevnoj upotrebi

and the most expensive production car.

i najskuplji auto u redovnoj proizvodnji.

I got to drive this with a chaperone from the company,

Dobio sam da ga vozim ali sa pratiocem iz kompanije,

a professional race car driver,

profesionalnim vozačem,

and we drove around the canyons outside of Los Angeles

i vozili smo se po kanjonima izvan Los Anđelesa

and down on the Pacific Coast Highway.

sve do autoputa.

And, you know, when we pulled up to a stoplight

Kad god bi stali na semaforu

the people in the adjacent cars kind of gave us respectful nods.

ljudi iz drugih auta bi nas gledali sa poštovanjem.

And it was really amazing.

Stvarno je bilo neverovatno.

It was such a smooth ride.

Vožnja je bila izuzetno prijatna.

Most of the cars that I drive, if I get up to 80 they start to rattle.

Većina automobila koje sam do tada vozio bi počeli da se tresu na 120 km/h.

I switched lanes on the highway and the driver, this chaperone, said,

Promenio sam traku na autoputu i vozač, nadzornik, mi je stavio do znanja

"You know, you were just going 110 miles an hour."

"Znaš da vozimo brzinom od skoro 180 km/h".

And I had no idea that I was one of those obnoxious people

Nisam imao pojma da sam ja jedan od onih omraženih vozača

you occasionally see weaving in and out of traffic,

koje povremeno viđate da vijugaju kroz saobraćaj,

because it was just that smooth.

sve to zato što je toliko ugodan za vožnju.

And if I was a billionaire, I would get one.

Da sam milijarder, kupio bih jedan.

(Laughter)

(smeh)

This is a completely gratuitous video I'm just going to show

Ovo je jedan potpuno nevezani video

of one of the pitfalls of advanced technology.

o padu moderne tehnologije.

This is Tom Cruise arriving at the "Mission: Impossible III" premiere.

Ovo je Tom Kruz koji pristiže na premijeru filma "Nemoguća misija 3".

When he tries to open the door,

Kad je pokušao da otvori vrata,

you could call it "Mission: Impossible IV."

izgledalo je kao "Nemoguća misija 4".

There was one object that I could not get my hands on,

Ipak postoji jedan predmet do kojega nisam mogao doći,

and that was the 1947 Cheval Blanc.

a to je vino "Cheval Blanc" berba 1947.

The '47 Cheval Blanc is probably the most mythologized wine of the 20th century.

"Cheval Blanc" '47. je verovatno vino o kome se najviše pričalo u 20. veku.

And Cheval Blanc is kind of an unusual wine for Bordeaux

"Cheval Blanc" je pomalo neobično vino za Bordo

in having a significant percentage of the Cabernet Franc grape.

zbog posedovanja značajnog procenta grožđa francuskog kabernea.

And 1947 was a legendary vintage,

A 1947. je legendarna berba,

especially in the right bank of Bordeaux.

posebno na desnoj obali Bordoa.

And just together, that vintage and that chateau took on this aura

I samo zajedno, ta berba i ovo vino su toliko impresivni

that eventually kind of gave it this cultish following.

to je konačno i stvorilo kult.

But it's 60 years old.

Ali sada je staro 60 godina.

There's not much of it left.

I nije ga mnogo ostalo.

What there is of it left you don't know if it's real --

Za to što je ostalo više se i ne zna da li je pravo --

it's considered to be the most faked wine in the world.

smatra se da je to vino koje je najviše krivotvoreno.

Not that many people are looking to pop open

Nema mnogo ljudi koji su spremni da otvore

their one remaining bottle for a journalist.

svoju poslednju flašu zarad jednog novinara.

So, I'd about given up trying to get my hands on one of these.

I tako, već sam počeo da odustajem od traženja.

I'd put out feelers to retailers, to auctioneers,

Pokušavao sam sa prodavcima, aukcionarima,

and it was coming up empty.

i bilo je bezuspešno.

And then I got an email from a guy named Bipin Desai.

I tada mi je stigao e-mail od čoveka po imenu Bipin Desai.

Bipin Desai is a U.C. Riverside theoretical physicist

Bipin Desai je teoretski fizičar,

who also happens to be the preeminent organizer of rare wine tastings,

koji je istovremeno i poznati organizator testiranja retkih vina,

and he said, "I've got a tasting coming up

poručio mi je, "Organizovao sam testiranje

where we're going to serve the '47 Cheval Blanc."

na kome ćemo da serviramo '47 "Cheval Blanc"".

And it was going to be a double vertical --

Biće to dvostruko vertikalno testiranje --

it was going to be 30 vintages of Cheval Blanc,

biće 30 starih "Cheval Blanc" vina,

and 30 vintages of Yquem.

i 30 starih "Yquem" vina (vino sa juga Bordoa).

And it was an invitation you do not refuse.

To je bio poziv koji se ne može odbiti.

I went.

Otišao sam.

It was three days, four meals.

Trajalo je tri dana, četiri obroka.

And at lunch on Saturday, we opened the '47.

Za vreme subotnjeg ručka, otvorili smo '47.

And you know, it had this fragrant softness,

Iskreno, poseduje neku aromatičnu mekoću,

and it smelled a little bit of linseed oil.

pomalo je mirisalo na seme lana.

And then I tasted it, and it,

Okusio sam ga i

you know, had this kind of unctuous, porty richness,

imalo je uljastu, sladunjavu zasićenost,

which is characteristic of that wine --

što je karakteristika tog vina --

that it sort of resembles port in a lot of ways.

na mnogo načina je podsećalo na porto.

There were people at my table who thought it was, you know, fantastic.

Neki ljudi za mojim stolom su ga smatrali fantastičnim.

There were some people who were a little less impressed.

Opet neki drugi su bili malo manje impresionirani.

And I wasn't that impressed.

Ni ja nisam bio toliko impresioniran.

And I don't -- call my palate a philistine palate --

Nisam -- možda zbog mog neistančanog ukusa --

so it doesn't necessarily mean something that I wasn't impressed,

iako ne mora da znači da sam u pravu,

but I was not the only one there who had that reaction.

ali ja nisam bio jedini tamo koji je imao takvu reakciju.

And it wasn't just to that wine.

I to ne samo za to vino.

Any one of the wines served at this tasting,

Bilo koje od tih vina serviranih u toku testiranja,

if I'd been served it at a dinner party, it would have been, you know,

da je bilo servirano za vreme obične večere, bilo bi

the wine experience of my lifetime, and incredibly memorable.

životno vinsko iskustvo i izuzetna uspomena.

But drinking 60 great wines over three days,

Ali piti 60 najboljih vina u toku tri dana,

they all just blurred together,

sva su se jednostavno izmešala,

and it became almost a grueling experience.

i skoro je postalo veoma zamorno.

And I just wanted to finish by mentioning a very interesting study

Hteo bih da zavrsim tako sto ću da pomenem veoma interesantno istraživanje

which came out earlier this year from some researchers at Stanford and Caltech.

koje je objavljeno početkom godine od strane istaživača na Stenfordu i Colteku.

And they gave subjects the same wine,

Oni su dali ispitanicima isto vino,

labeled with different price tags.

sa različitim cenama na etiketama.

A lot of people, you know,

Mnogo ljudi je, naravno,

said that they liked the more expensive wine more --

reklo da im se svidelo skuplje vino --

it was the same wine, but they thought it was a different one

bilo je to potpuno isto vino, ali su oni mislili da je različito

that was more expensive.

mislili su da je skuplje.

But what was unexpected was that these researchers did

Ali ono što nije bilo očekivano je da su ti istaživači istovremeno sproveli

MRI brain imaging while the people were drinking the wine,

snimanje moždane aktivnosti dok su ispitanici pili vino,

and not only did they say they enjoyed the more expensively labeled wine more --

oni ne samo da su izjavili da im se skuplje vino više sviđa --

their brain actually registered as experiencing more pleasure

već je i njihov mozak registrovao više zadovoljstva

from the same wine when it was labeled with a higher price tag.

od istog vina ali sa skupljom etiketom.

Thank you.

Hvala.