Benjamin Wallace: The price of happiness

Translator: Kristaps Kadiķis Reviewer: Laura T.

I'm just going to play a brief video clip.

Es tikai parādīšu īsu videoklipu.

Video: 50,000 mārciņas.

Video:

On the fifth of December 1985, a bottle of 1787 Lafitte was sold

1985. gada 5. decembrī par 105,000 mārciņām — summu, kas 8 reizes pārspēja

for 105,000 pounds -- nine times the previous world record.

iepriekšējo pasaules rekordu, tika pārdota 1787. gada „Lafitte” pudele.

The buyer

Forbsa kungs.

was Kip Forbes,

Pircējs bija Kips Forbss,

viena no 20. gadsimta visgreznāk dzīvojošā miljonāra dēls.

son of one of the most flamboyant millionaires of the 20th century.

The original owner of the bottle turned out to be

Pudeles iepriekšējais īpašnieks izrādījās

one of the most enthusiastic wine buffs of the 18th century.

viens no visaizrautīgākajiem 18. gadsimta vīna entuziastiem.

Château Lafitte is one of the greatest wines in the world,

Château Lafitte ir viens no pasaules lieliskākajiem vīniem,

katra vīna pagraba princis.

the prince of any wine cellar.

Bendžamins Voless: Tas ir viss par notikumu pieejamais video materiāls,

Benjamin Wallace: Now, that's about all the videotape that remains of an event

that set off the longest-running mystery in the modern wine world.

kas aizsāka ilgāko noslēpumu mūsdienu vīna pasaulē.

And the mystery existed because of a gentleman named Hardy Rodenstock.

Šis noslēpums radās, pateicoties kungam vārdā Hārdijs Rodenstoks.

In 1985, he announced to his friends in the wine world

1985. gadā viņš saviem draugiem vīna pasaulē paziņoja,

that he had made this incredible discovery.

ka ir veicis neticamu atklājumu.

Some workmen in Paris had broken through a brick wall,

Strādnieki Parīzē bija izlauzušies cauri ķieģeļu sienai

and happened upon this hidden cache of wines --

un uzdūrušies apslēptai vīna glabātuvei,

apparently the property of Thomas Jefferson. 1787, 1784.

acīmredzot, Tomasa Džefersona īpašumu.

1787. un 1784. gads.

He wouldn't reveal the exact number of bottles,

Viņš neatklāja precīzu pudeļu skaitu,

he would not reveal exactly where the building was

viņš neatklāja, kur tieši šī ēka atradās,

and he would not reveal exactly who owned the building.

un viņš neatklāja, kuram tā piederēja.

The mystery persisted for about 20 years.

Šis noslēpums bija aktuāls 20 gadus.

It finally began to get resolved in 2005 because of this guy.

Līdz beidzot tas 2005. gadā tika atrisināts, pateicoties šim vīram.

Bill Koch is a Florida billionaire who owns four of the Jefferson bottles,

Bils Kouks ir Floridas miljardieris, kuram pieder četras Džefersona pudeles,

and he became suspicious.

un viņam radās aizdomas.

And he ended up spending over a million dollars and hiring ex-FBI

Beigās viņš iztērēja vairāk nekā miljons dolāru,

noalgojot bijušos FIB un Skotlendjarda aģentus,

and ex-Scotland Yard agents to try to get to the bottom of this.

lai tie atrisina šo noslēpumu.

Nu ir droši pierādījumi, ka Hārdijs Rodenstoks bija afērists,

There's now ample evidence that Hardy Rodenstock is a con man,

and that the Jefferson bottles were fakes.

un Džefersona pudeles bija viltojumi.

But for those 20 years,

Taču šo 20 gadu laikā

an unbelievable number of really eminent and accomplished figures

neticami liels skaits ievērojamu un veiksmīgu vīna pasaules cilvēku

in the wine world were sort of drawn into the orbit of these bottles.

tika iejaukti šajā pudeļu juceklī.

I think they wanted to believe that the most expensive bottle of wine

Viņi laikam gribēja ticēt tam, ka pasaulē visdārgākajai vīna pudelei

in the world must be the best bottle of wine in the world,

būtu jābūt arī pasaulē labākajai vīna pudelei

must be the rarest bottle of wine in the world.

un pasaulē retākajai vīna pudelei.

I became increasingly, kind of voyeuristically interested in the question of

Es kļuvu pastiprināti, savā ziņā pat apmāti ieinteresēts par to,

you know, why do people spend these crazy amounts of money,

kāpēc cilvēki tērē trakas naudas summas

ne tikai vīnam, bet daudz kam,

not only on wine but on lots of things,

and are they living a better life than me?

un vai viņi dzīvo labāk par mani?

So, I decided to embark on a quest.

Tāpēc es nolēmu doties meklējumus.

With the generous backing of a magazine I write for sometimes,

Ar dāsnu atbalstu no žurnāla, kuram es dažreiz rakstu,

I decided to sample the very best, or most expensive, or most coveted item

es nolēmu nobaudīt vislabākās, visdārgākās vai visiekārojamākās delikateses

in about a dozen categories,

no ap duci dažādām kategorijām,

which was a very grueling quest, as you can imagine.

kas, kā jau varat iedomāties, izrādījās ļoti nogurdinoši.

(Laughter)

(Smiekli)

This was the first one.

Šis bija pirmais.

A lot of the Kobe beef that you see in the U.S. is not the real thing.

Lielākā daļa ASV atrodamā Kobes liellopu gaļa nav īstā gaļa.

It may come from Wagyu cattle,

Tā var nākt no Vagjū liellopiem,

but it's not from the original, Appalachian Hyogo Prefecture in Japan.

taču tā nav oriģinālā Kobes liellopu gaļa no Hjogo prefektūras Japānā.

There are very few places in the U.S. where you can try real Kobe,

ASV ir ļoti nedaudz vietu, kur var nobaudīt īstu Kobes gaļu,

and one of them is Wolfgang Puck's restaurant, Cut, in Los Angeles.

un viena no tām ir Volfganga Paka restorāns „CUT”, Losandželosā.

I went there, and I ordered the eight-ounce rib eye for 160 dollars.

Es devos turp un pasūtīju 180 gramu ribiņas par 160 dolāriem.

And it arrived, and it was tiny.

Tās atnesa, un tās bija maziņas.

And I was outraged.

Es biju saniknots.

It was like, 160 dollars for this?

Es biju satriekts, 160 dolāri par šo?

And then I took a bite,

Tad es nokodu gabaliņu,

and I wished that it was tinier, because Kobe beef is so rich.

un es būtu vēlējies kaut tās būtu mazākas,

jo Kobes liellopu gaļa ir tik bagātīga.

It's like foie gras -- it's not even like steak.

Tā ir kā Foie gras — tas nav pat īsti steiks.

I almost couldn't finish it.

Es gandrīz pat nespēju to apēst līdz galam.

I was really happy when I was done.

Es biju laimīgs, kad pabeidzu to ēst.

(Laughter)

(Smiekli)

Now, the photographer who took the pictures for this project

Fotogrāfs, kurš uzņēma šī projekta bildes,

for some reason posed his dog in a lot of them,

kaut kāda iemesla dēļ daudzās lika pozēt savam sunim,

so that's why you're going to see this recurring character.

tāpēc jūs daudz redzēsiet viņu.

Which, I guess, you know, communicates to you

Kas laikam pauž to,

that I did not think that one was really worth the price.

ka, manuprāt, tā nebija cenas vērta.

White truffles.

Baltās trifeles.

Vienas no pasaules dārgākajām sveramajām delikatesēm.

One of the most expensive luxury foods by weight in the world.

To try this, I went to a Mario Batali restaurant

Lai tās nobaudītu, es devos uz Mario Batali restorānu

in Manhattan -- Del Posto.

Manhetenā — „Del Posto”.

The waiter, you know, came out with the white truffle knob

Viesmīlis iznāca ar baltās trifeles bumbuli

and his shaver, and he shaved it onto my pasta and he said, you know,

un rīvi, un uzrīvēja to uz maniem makaroniem un teica:

"Would Signore like the truffles?"

„Vai siņjors vēlētos trifeles?”

And the charm of white truffles is in their aroma.

Balto trifeļu valdzinājums ir to aromātā.

It's not in their taste, really. It's not in their texture.

Tas nav to garšā. Tas nav to tekstūrā.

It's in the smell.

Tas ir to smaržā.

These white pearlescent flakes hit the noodles,

Šīm balti sudrabainajām pārslām pieskaroties makaroniem,

this haunting, wonderful, nutty, mushroomy smell wafted up.

pacēlās neaizmirstami sēnīga un patīkama riekstu smarža.

10 seconds passed and it was gone.

10 sekundes pagāja un tās vairs nebija.

And then I was left with these little ugly flakes on my pasta that,

Pāri palika mazas un nesmukas pārsliņas uz maniem makaroniem,

kuras bija izpildījušas savu uzdevumu,

you know, their purpose had been served,

and so I'm afraid to say that this was also a disappointment to me.

un man diemžēl jāatzīst, ka arī tās radīja vilšanos.

There were several -- several of these items were disappointments.

Vairums no šīm lietām radīja vilšanos.

(Laughter)

(Smiekli)

Jā.

Yeah.

Žurnāls man neapmaksāja padzīvošanu šajā viesnīcā.

The magazine wouldn't pay for me to go there.

(Laughter)

(Smiekli)

They did give me a tour, though.

Taču mani izvadāja pa turieni.

And this hotel suite is 4,300 square feet.

Šie viesnīcas apartamenti ir 400 kvadrātmetru lieli.

It has 360-degree views.

Tiem ir 360 grādu skats.

It has four balconies.

Tiem ir četri balkoni.

It was designed by the architect I.M. Pei.

Tos projektējis arhitekts A.M. Pejs,

It comes with its own Rolls Royce and driver.

Tiem līdzi nāk savs „Rolls Royce” un šoferis.

It comes with its own wine cellar that you can draw freely from.

Tiem līdzi nāk savs vīna pagrabs, no kura var ņemt visu, ko vēlas.

When I took the tour, it actually included some Opus One, I was glad to see.

Mani izvadājot, es redzēju, ka līdzi nāca arī Opus One, ko es biju priecīgs redzēt.

30,000 dollars for a night in a hotel.

30 000 dolāri par nakti viesnīcā.

This is soap that's made from silver nanoparticles,

Šīs ir no sudraba nanodaļiņām izgatavotas ziepes,

which have antibacterial properties.

kurām ir antibakteriālas īpašības.

(Smiekli)

I washed my face with this this morning in preparation for this.

Es ar tām no rīta, gatavojoties šim, nomazgāju seju.

And it, you know, tickled a little bit and it smelled good,

Tas nedaudz kņudēja un labi smaržoja,

but I have to say that nobody here

taču jāsaka, ka neviens no satiktajiem cilvēkiem

has complimented me on the cleanliness of my face today.

neizteica komplimentus par manas sejas tīrību.

(Laughter)

(Smiekli)

But then again, nobody has complimented me on the jeans I'm wearing.

Neviens nav arī izteicis komplimentus par maniem džinsiem.

Šiem GQ piekrita — man tādi pieder —,

These ones GQ did spring for -- I own these -- but I will tell you,

taču jāsaka, ka ne vien es nesaņēmu nevienu komplimentu no jums,

not only did I not get a compliment from any of you,

I have not gotten a compliment from anybody

šo mēnešu laikā, kad man tie ir bijuši un esmu tos valkājis,

in the months that I have owned and worn these.

es neesmu saņēmis nevienu komplimentu.

I don't think that whether or not you're getting a compliment

Nedomāju, ka tas, vai par kaut ko saņem vai nesaņem komplimentus,

should be the test of something's value,

būtu mēraukla kā vērtībai,

taču, manuprāt, modes priekšmetu un apģērbu gadījumā

but I think in the case of a fashion item, an article of clothing,

that's a reasonable benchmark.

tas ir pieņemams atskaites punkts.

That said, a lot of work goes into these.

Tajos ir ieguldīts daudz darba.

They are made from handpicked organic Zimbabwean cotton

Tie ir gatavoti no ar rokām atlasītas organiskās Zimbabves kokvilnas,

that has been shuttle loomed

kas ir ar rokām austa

and then hand-dipped in natural indigo 24 times.

un tad ar rokām 24 reizes iemērkta dabīgajā krāsā.

But no compliments.

Bet neviena komplimenta.

(Laughter)

(Smiekli)

Thank you.

Paldies.

Armando Mani ir bijušais kinorežisors, kurš taisa šo olīveļļu

Armando Manni is a former filmmaker who makes this olive oil

from an olive that grows on a single slope in Tuscany.

no olīvām, kas aug tikai vienā nogāzē Toskānā.

And he goes to great lengths to protect the olive oil from oxygen and light.

Viņš ļoti nopūlas, lai aizsargātu olīveļļu no skābekļa un gaismas.

He uses tiny bottles, the glass is tinted,

Viņš izmanto sīciņas pudelītes, stikls ir tonēts,

he tops the olive oil off with an inert gas.

pa virsu olīveļļai viņš iepilda inertu gāzi.

And he actually -- once he releases a batch of it,

Ikreiz, kad viņš izlaiž jaunu partiju,

he regularly conducts molecular analyses and posts the results online,

viņš regulāri veic molekulāro analīzi un publicē rezultātus internetā,

tā kā jūs varat ieiet viņa mājaslapā, atrast savas partijas numuru

so you can go online and look at your batch number

and see how the phenolics are developing,

un redzēt kā attīstās fenoli,

and, you know, gauge its freshness.

un novērtēt tā svaigumu.

I did a blind taste test of this with 20 people and five other olive oils.

Es piedalījos aklajā piecu olīveļļu nogaršošanā ar vēl 20 cilvēkiem.

It tasted fine. It tasted interesting.

Tā garšoja normāli. Tā garšoja interesanti.

It was very green, it was very peppery.

Tā bija ļoti zaļa, tā bija ļoti piparota.

But in the blind taste test, it came in last.

Taču aklajā garšas testā tā ieguva pēdējo veitu.

Olīveļļa, kura ieguva pirmo vietu, patiesībā bija pudelīte

The olive oil that came in first was actually a bottle of

Whole Foods 365 olive oil which had been oxidizing next to my stove

„Whole Foods 365” olīveļļas, kura pēdējos sešus mēnešus

oksidējās blakus manai plītij.

for six months.

(Laughter)

(Smiekli)

Jūs pamanīsiet,

A recurring theme is that a lot of these things are from Japan --

ka daudzas no šīm lietām nāk tieši no Japānas.

you'll start to notice.

I don't play golf, so I couldn't actually road test these,

Es nespēlēju golfu, tāpēc es nevarēju tās iemēģināt,

but I did interview a guy who owns them.

taču es intervēju vīru, kuram tās pieder.

Even the people who market these clubs -- I mean, they'll say

Pat cilvēki, kuri tās pārdod, saka,

these have four axis shafts which minimize loss of club speed

ka tām ir četrasu kāts, kas samazina nūjas ātruma zudumus

and thereby drive the ball farther -- but they'll say, look, you know,

un tādējādi aizsit bumbiņu tālāk, taču viņi arī teiks:

„Klau, tās nav 57,000 dolāru vērtas.”

you're not getting 57,000 dollars worth of performance from these clubs.

You're paying for the bling,

Tu maksā par spīgulīšiem,

that they're encrusted with gold and platinum.

ko viņi ir inkrustējuši ar zeltu un platīnu.

The guy who I interviewed who owns them did say

Vīrs, kuram tās pieder, un kuru es intervēju, gan teica,

that he's gotten a lot of pleasure out of them, so ...

ka tās viņam ir sagādājušas daudz prieka, tāpēc...

Oh, yeah, you know this one?

Ā jā, pazīstat?

This is a coffee made from a very unusual process.

Tā ir kafija, ko iegūst ļoti neparastā procesā.

The luwak is an Asian Palm Civet.

Šis luvaks ir Parastā palmciveta.

It's a cat that lives in trees,

Tas ir kaķis, kurš dzīvo kokos,

and at night it comes down and it prowls the coffee plantations.

un naktī nokāpj lejā un ložņā pa kafijas plantācijām.

And apparently it's a very picky eater and it, you know,

Acīmredzot, tas ir ļoti izvēlīgs ēdājs,

hones in on only the ripest coffee cherries.

kurš barojas tikai ar nobriedušākajām kafijas pupiņām.

And then an enzyme in its digestive tract leeches into the beans,

Tad enzīms tā gremošanas traktā iesūcas pupiņās,

and people with the unenviable job of collecting these cats' leavings

un cilvēkiem ar neapskaužamo darbu, kurā jālasa šo kaķu izkārnījumi,

then go through the forest collecting the, you know, results

jādodas pa mežu, lasot paši ziniet ko,

and processing it into coffee -- although you actually can buy it

ko pēc tam pārstrādā kafijā, lai gan jūs varat to nopirkt

in the unprocessed form.

arī neapstrādātā veidā.

Pareizi!

That's right.

Unrelatedly --

Nesaistīti...

(Smiekli)

(Laughter)

Japan is doing crazy things with toilets.

Japāna dara trakas lietas ar tualetēm.

(Laughter)

(Smiekli)

There is now a toilet that has an MP3 player in it.

Tur ir pieejamas tualetes ar iebūvētu MP3 atskaņotāju.

There's one with a fragrance dispenser.

Ir tāda, kas izdala smaržu.

There's one that actually analyzes the contents of the bowl

Ir arī tāda, kas izanalizē izkārnījumu saturu

and transmits the results via email to your doctor.

un pa e-pastu nosūta rezultātus jūsu ārstam.

It's almost like a home medical center --

Tā ir gandrīz kā mājas medicīnas centrs,

un tādā virzienā dodas japāņu tualešu tehnoloģija.

and that is the direction that Japanese toilet technology is heading in.

Šim nav zvani un svilpes,

This one does not have those bells and whistles,

but for pure functionality it's pretty much the best -- the Neorest 600.

taču funkcionalitātes ziņā tas lielā mērā ir labākais — Neorest 600.

And to try this -- I couldn't get a loaner,

Lai to pamēģinātu... man nevarēja to aizlienēt,

but I did go into the Manhattan showroom of the manufacturer, Toto,

bet es devos uz Manhetenas ražotāja „Toto” izstāžu zāli,

and they have a bathroom off of the showroom that you can use, which I used.

un viņiem blakus izstāžu zālei bija tualete, kur tas bija un es to varēju izmantot.

It's fully automated -- you walk towards it, and the seat lifts.

Tas ir pilnībā automatizēts, tev pienākot klāt, paceļas vāks.

The seat is preheated.

Vāks ir iepriekš uzsildīts.

There's a water jet that cleans you.

Tajā ir ūdens sprausla, kas tevi nomazgā,

There's an air jet that dries you.

un gaisa sprausla, kas tevi izžāvē.

You get up, it flushes by itself.

Tev pieceļoties, tas pats nolaiž ūdeni.

The lid closes, it self-cleans.

Vāks aizveras, tas pats sevi satīra.

Not only is it a technological leap forward,

Tas ir ne vien tehnoloģisks lēciens uz priekšu,

but I really do believe it's a bit of a cultural leap forward.

bet, manuprāt, arī neliels kulturāls lēciens uz priekšu.

I mean, a no hands, no toilet paper toilet.

Padomājiet, nav vajadzības lietot rokas vai tualetes papīru.

And I want to get one of these.

Es sev tādu gribētu.

(Laughter)

(Smiekli)

This was another one I could not get a loaner of.

Šī bija vēl viena lieta, ko es nevarēju aizlienēt.

Tom Cruise supposedly owns this bed.

Domājams, Tomam Krūzam pieder šāda gulta.

There's a little plaque on the end that, you know,

Tās galā ir neliela plāksne,

kurā iegravē katra pircēja vārdu.

each buyer gets their name engraved on it.

(Laughter)

(Smiekli)

To try this one, the maker of it let me and my wife

Lai to pamēģinātu, tā izgatavotājs ļāva mums ar sievu

spend the night in the Manhattan showroom.

pavadīt nakti Manhetenas izstāžu zālē.

Lights glaring in off the street,

Gaismas no ielas spīdēja iekšā

and we had to hire a security guard and all these things.

un mums vajadzēja nolīgt apsargu un visu pārējo.

But anyway, we had a great night's sleep.

Bet, lai vai kā, mēs lieliski izgulējāmies.

And you spend a third of your life in bed.

Tu trešdaļu dzīves pavadi gultā.

I don't think it's that bad of a deal.

Tāpēc, manuprāt, tas nav nemaz tik slikts pirkums.

(Laughter)

(Smiekli)

This was a fun one.

Šis bija jautri.

This is the fastest street-legal car in the world

Šī ir ātrākā likumīgā mašīna pasaulē

and the most expensive production car.

un visdārgākā masveidā ražotā mašīna.

I got to drive this with a chaperone from the company,

Es varēju tajā pavizināties ar kompānijas šoferi,

a professional race car driver,

profesionālu sacīkšu braucēju,

and we drove around the canyons outside of Los Angeles

un mēs braukājām gar kanjoniem ārpus Losandželosas

and down on the Pacific Coast Highway.

un pa „Pacific Coast Highway”.

And, you know, when we pulled up to a stoplight

Mums apstājoties pie sarkanās gaismas,

the people in the adjacent cars kind of gave us respectful nods.

cilvēki blakus mašīnās cieņpilni pamāja ar galvu.

And it was really amazing.

Tas bija kolosāli.

It was such a smooth ride.

Tas bija tik gluds brauciens.

Vairums mašīnu, ar ko esmu braucis, sasniedzot 130, sāk grabēt.

Most of the cars that I drive, if I get up to 80 they start to rattle.

I switched lanes on the highway and the driver, this chaperone, said,

Es nomainīju joslas uz lielceļa un šoferis teica:

"You know, you were just going 110 miles an hour."

„Zini, tu tikko brauci uz 180 kilometriem.”

And I had no idea that I was one of those obnoxious people

Man nebija ne jausmas, ka esmu viens no tiem riebīgajiem cilvēkiem,

you occasionally see weaving in and out of traffic,

ko reizēm redzam, visiem dragājam garām,

because it was just that smooth.

jo brauciens bija tik gluds.

And if I was a billionaire, I would get one.

Ja es būtu miljardieris, es tādu iegādātos.

(Laughter)

(Smiekli)

This is a completely gratuitous video I'm just going to show

Šis ir pilnīgi nepelnīts video, ko vēlos jums parādīt

of one of the pitfalls of advanced technology.

par vienu no mūsdienu tehnoloģijas kļūmēm.

This is Tom Cruise arriving at the "Mission: Impossible III" premiere.

Tas ir Toms Krūzs, ierodoties „Neiespējamās misijas 3” pirmizrādē.

When he tries to open the door,

Viņam mēģinot atvērt durvis,

you could call it "Mission: Impossible IV."

jūs to sauktu par „Neiespējamo misiju 4.”

Bija viena lieta, kam es netiku klāt,

There was one object that I could not get my hands on,

and that was the 1947 Cheval Blanc.

un tas bija 1947. gada „Cheval Blanc”.

The '47 Cheval Blanc is probably the most mythologized wine of the 20th century.

47. gada „Cheval Blanc” ir 20. gadsimta, iespējams, vismitoloģizētais vīns.

And Cheval Blanc is kind of an unusual wine for Bordeaux

„Cheval Blanc” ir savā ziņā neparasts Bordo vīns,

in having a significant percentage of the Cabernet Franc grape.

jo tam ir ievērojami procentuāls „Cabernet Franc” vīnogu piejaukums.

And 1947 was a legendary vintage,

1947. gads bija leģendārs vīna gads,

especially in the right bank of Bordeaux.

it īpaši Bordo vīna bankai.

And just together, that vintage and that chateau took on this aura

Viss tas kopā, vīnogu novākšanas gads un „Chateau” pārņēma šo auru,

that eventually kind of gave it this cultish following.

kas laika gaitā tai deva kulta sekotājus.

But it's 60 years old.

Taču tas ir 60 gadus vecs.

There's not much of it left.

No tā daudz nav palicis.

What there is of it left you don't know if it's real --

No tā, kas ir palicis, nevar zināt, vai tas ir īsts —

it's considered to be the most faked wine in the world.

to uzskata par pasaules visviltotāko vīnu.

Not that many people are looking to pop open

Nav daudz cilvēku,

their one remaining bottle for a journalist.

kas žurnālistam būtu gatavi atkorķēt savu pēdējo pudeli.

So, I'd about given up trying to get my hands on one of these.

Es jau biju gandrīz atmetis cerību to nogaršot.

I'd put out feelers to retailers, to auctioneers,

Es sazinājos ar vīna baudītājiem, mazumtirgotājiem

and it was coming up empty.

un izsolītājiem, bet nekā.

Un tad es saņēmu e-pastu no vīra vārdā Bipins Desajs.

And then I got an email from a guy named Bipin Desai.

Bipin Desai is a U.C. Riverside theoretical physicist

Bipins Desajs ir Kalifornijas, Riversaidas universitātes teorētiskais fiziķis,

who also happens to be the preeminent organizer of rare wine tastings,

kurš arī bija pirmtiesīgs reto vīnu nogaršošanu rīkotājs,

and he said, "I've got a tasting coming up

un viņš teica: „Mums ir ieplānota vīna nobaudīšana,

where we're going to serve the '47 Cheval Blanc."

kurā mēs pasniegsim arī 47. gada „Cheval Blanc”.”

And it was going to be a double vertical --

Bija paredzēta divu vīnu ražotāju vīnu pasniegšana —

it was going to be 30 vintages of Cheval Blanc,

30 augstākā labuma „Cheval Blanc”

and 30 vintages of Yquem.

un 30 pudeles „Yquem”.

And it was an invitation you do not refuse.

Tas ir ielūgums, kuram tu neatsaki.

I went.

Es aizgāju.

It was three days, four meals.

Tās bija trīs dienas, četras maltītes.

And at lunch on Saturday, we opened the '47.

Pusdienās, sestdien, mēs atvērām 47. gada vīnu.

And you know, it had this fragrant softness,

Tam bija patīkami maiga smarža,

and it smelled a little bit of linseed oil.

un tas nedaudz smaržoja kā linsēklu eļļa.

And then I tasted it, and it,

Es to pagaršoju

you know, had this kind of unctuous, porty richness,

un tam bija eļļaini bagātīga portvīna garša,

which is characteristic of that wine --

kas raksturīga šim vīnam,

kas savā ziņā atgādina portvīnu.

that it sort of resembles port in a lot of ways.

Pie mana galda bija cilvēki, kas uzskatīja, ka tas ir fantastisks.

There were people at my table who thought it was, you know, fantastic.

There were some people who were a little less impressed.

Bija arī tādi, uz kuriem tas neatstāja tik lielu iespaidu.

And I wasn't that impressed.

Uz mani tas neatstāja tik lielu iespaidu.

And I don't -- call my palate a philistine palate --

Sauciet manu gaumi par aprobežotu,

so it doesn't necessarily mean something that I wasn't impressed,

bet tas katrā ziņā nenozīmē, ka es to nenovērtēju,

but I was not the only one there who had that reaction.

taču es nebiju vienīgais, kuram bija šāda reakcija.

And it wasn't just to that wine.

Pie vainas nebija tikai vīns.

Any one of the wines served at this tasting,

Ja ikvienu no nogaršošanā pasniegtajiem vīniem

if I'd been served it at a dinner party, it would have been, you know,

pasniegtu parastās pusdienās,

tā būtu vienreizīga un ārkārtīgi neaizmirstama vīna pieredze.

the wine experience of my lifetime, and incredibly memorable.

But drinking 60 great wines over three days,

Taču dzerot 60 lieliskus vīnus trīs dienu laikā,

they all just blurred together,

tie visi savā ziņā sajaucās kopā

and it became almost a grueling experience.

un tā gandrīz vai kļuva par mokošu pieredzi.

And I just wanted to finish by mentioning a very interesting study

Es gribētu beigt, minot ļoti interesantu pētījumu,

which came out earlier this year from some researchers at Stanford and Caltech.

kuru šī gada sākumā publicēja Stenfordas un Kaltekas pētnieki.

And they gave subjects the same wine,

Viņi cilvēkiem pasniedza vienu un to pašu vīnu,

labeled with different price tags.

ar dažādām cenu zīmēm.

A lot of people, you know,

Daudzi cilvēki apgalvoja,

said that they liked the more expensive wine more --

ka viņiem vairāk garšoja dārgākais vīns.

it was the same wine, but they thought it was a different one

Tas bija tas pats vīns, taču viņi domāja, ka cits,

that was more expensive.

dārgāks vīns.

Negaidītākais bija, ka šie pētnieki

But what was unexpected was that these researchers did

MRI brain imaging while the people were drinking the wine,

veica MRI smadzeņu attēlveidošanu, šiem cilvēkiem dzerot vīnu,

and not only did they say they enjoyed the more expensively labeled wine more --

un viņi ne vien apgalvoja, ka viņiem vairāk garšoja dārgāk atzīmētais vīns,

their brain actually registered as experiencing more pleasure

viņu smadzenes arī reģistrēja pieredzi kā patīkamāku,

from the same wine when it was labeled with a higher price tag.

dzerot to pašu vīnu, tikai ar lielāku cenu zīmi.

Thank you.

Paldies.

(Aplausi)