Benjamin Wallace: The price of happiness

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I'm just going to play a brief video clip.

Pustit ću kratki video isječak.

Video:

Video: 50.000 funti.

On the fifth of December 1985, a bottle of 1787 Lafitte was sold

Petoga prosinca 1985., boca Lafittea iz 1787. prodana je

for 105,000 pounds -- nine times the previous world record.

za 105.000 funti – devet puta više od prethodnog svjetskog rekorda.

The buyer

G. Forbes.

was Kip Forbes,

Kupac je bio Kip Forbes,

son of one of the most flamboyant millionaires of the 20th century.

sin jednog od najživopisnijih milijunaša 20. stoljeća.

The original owner of the bottle turned out to be

Pokazalo se da je izvorni vlasnik boce bio

one of the most enthusiastic wine buffs of the 18th century.

jedan od najstrastvenijih ljubitelja vina 18. stoljeća.

Château Lafitte is one of the greatest wines in the world,

Château Lafitte je jedno od najboljih vina svijeta,

the prince of any wine cellar.

princ svakog vinskog podruma.

Benjamin Wallace: Now, that's about all the videotape that remains of an event

Benjamin Wallace: To je sav video zapis koji nam je ostao od tog događaja

that set off the longest-running mystery in the modern wine world.

koji je pokrenuo jednu od najdugovječnijih tajni u modernom svijetu vina.

And the mystery existed because of a gentleman named Hardy Rodenstock.

A tajnovitost je nastala zbog gospodina po imenu Hardy Rodenstock.

In 1985, he announced to his friends in the wine world

1985. on je objavio svojim prijateljima u svijetu vina

that he had made this incredible discovery.

da je otkrio nešto nevjerojatno.

Some workmen in Paris had broken through a brick wall,

Neki radnici u Parizu probili su cigleni zid,

and happened upon this hidden cache of wines --

i nabasali na skriveno spremište vina --

apparently the property of Thomas Jefferson. 1787, 1784.

navodno u vlasništvu Thomasa Jeffersona. 1787., 1784.

He wouldn't reveal the exact number of bottles,

Nije želio otkriti točan broj boca,

he would not reveal exactly where the building was

nije htio otkriti gdje je točno ta zgrada

and he would not reveal exactly who owned the building.

i nije želio otkriti tko je točno vlasnik zgrade.

The mystery persisted for about 20 years.

Tajna je očuvana nekih 20 godina.

It finally began to get resolved in 2005 because of this guy.

Konačno se počela razotkrivati 2005. godine zbog ovog tipa.

Bill Koch is a Florida billionaire who owns four of the Jefferson bottles,

Bill Koch je floridski milijarder, vlasnik četiri Jeffersonove boce,

and he became suspicious.

koji je postao sumnjičav.

And he ended up spending over a million dollars and hiring ex-FBI

Na koncu je potrošio preko milijun dolara i uposlio bivše FBI

and ex-Scotland Yard agents to try to get to the bottom of this.

i Scotland Yard agente kako bi došao do dna ove tajne.

There's now ample evidence that Hardy Rodenstock is a con man,

Danas postoji dovoljno dokaza da je Hardy Rodenstock prevarant,

and that the Jefferson bottles were fakes.

i da su Jeffersonove boce lažne.

But for those 20 years,

Ali u tih 20 godina,

an unbelievable number of really eminent and accomplished figures

nevjerojatan broj stvarno eminentnih i stručnih ljudi

in the wine world were sort of drawn into the orbit of these bottles.

u svijetu vina bio je uvučen u orbitu tih boca.

I think they wanted to believe that the most expensive bottle of wine

Mislim da su željeli vjerovati da najskuplja boca vina

in the world must be the best bottle of wine in the world,

na svijetu mora biti najbolja boca vina na svijetu,

must be the rarest bottle of wine in the world.

mora biti najrjeđa boca vina na svijetu.

I became increasingly, kind of voyeuristically interested in the question of

Mene je sve više zanimalo, nekako voajeristički,

you know, why do people spend these crazy amounts of money,

pitanje zašto ljudi troše te sulude količine novca,

not only on wine but on lots of things,

ne samo na vino, već i na mnoge druge stvari,

and are they living a better life than me?

kao i pitanje žive li oni boljim životom od mene?

So, I decided to embark on a quest.

Pa sam se zaputio u potragu.

With the generous backing of a magazine I write for sometimes,

Potpomognut darežljivo od strane časopisa za koji ponekad pišem,

I decided to sample the very best, or most expensive, or most coveted item

odlučio sam kušati najbolje, ili najskuplje, ili najobožavanije

in about a dozen categories,

stvari u tucet kategorija,

which was a very grueling quest, as you can imagine.

što je bio vrlo mukotrpan zadatak kao što možete zamisliti.

(Laughter)

(Smijeh)

This was the first one.

Ovo je prvo što sam kušao.

A lot of the Kobe beef that you see in the U.S. is not the real thing.

Kobe govedina koju vidite u SAD-u često nije prava stvar.

It may come from Wagyu cattle,

Možda dolazi od goveda Wagyu,

but it's not from the original, Appalachian Hyogo Prefecture in Japan.

ali ne i iz Appalachian Hyogo prefekture u Japanu.

There are very few places in the U.S. where you can try real Kobe,

Postoji vrlo malo mjesta u SAD-u gdje možete probati pravu Kobe,

and one of them is Wolfgang Puck's restaurant, Cut, in Los Angeles.

a jedno od njih je restoran CUT Wolfganga Pucka, u Los Angelesu.

I went there, and I ordered the eight-ounce rib eye for 160 dollars.

Otišao sam onamo i naručio 200g rebara za 160 dolara.

And it arrived, and it was tiny.

Meso je stiglo, i bilo je majušno.

And I was outraged.

Razbjesnio sam se.

It was like, 160 dollars for this?

Kao, 160 dolara za ovo?

And then I took a bite,

A tada sam zagrizao,

and I wished that it was tinier, because Kobe beef is so rich.

i poželio da je još manje jer je govedina Kobe vrlo bogatog okusa.

It's like foie gras -- it's not even like steak.

Nešto kao foie gras (guščja jetrica) – čak ni ne sliči na odrezak.

I almost couldn't finish it.

Skoro da nisam mogao sve pojesti.

I was really happy when I was done.

Bio sam presretan kad mi je to uspjelo.

(Laughter)

(Smijeh)

Now, the photographer who took the pictures for this project

Fotograf koji je slikao za ovaj projekt

for some reason posed his dog in a lot of them,

iz nekog razloga je uključio svog psa na mnoge fotografije,

so that's why you're going to see this recurring character.

pa ćete zato stalno viđati ovaj lik.

Which, I guess, you know, communicates to you

Ovo vam, valjda, govori

that I did not think that one was really worth the price.

da nisam mislio da je ta govedina vrijedna cijene.

White truffles.

Bijeli tartufi.

One of the most expensive luxury foods by weight in the world.

Jedno od najskupljih jela svijeta po jedinici težine.

To try this, I went to a Mario Batali restaurant

Da ih probam, otišao sam u restoran Maria Batalija

in Manhattan -- Del Posto.

na Manhattanu -- Del Posto.

The waiter, you know, came out with the white truffle knob

Konobar je izišao s gromadom bijelog tartufa

and his shaver, and he shaved it onto my pasta and he said, you know,

i strugalicom i sastrugao je tartuf na moju tjesteninu i rekao,

"Would Signore like the truffles?"

"Da li bi Signore volio tartufe?"

And the charm of white truffles is in their aroma.

Šarm bijelih tartufa je u njihovoj aromi.

It's not in their taste, really. It's not in their texture.

Nije stvar u okusu, zapravo. Nije u teksturi.

It's in the smell.

Već u mirisu.

These white pearlescent flakes hit the noodles,

Ti bijeli, biserasti listići su pali na noklice,

this haunting, wonderful, nutty, mushroomy smell wafted up.

i proganjajući, divan, orašast, gljivast miris se uzdigao.

10 seconds passed and it was gone.

Nakon 10 sekundi više ga nije bilo.

And then I was left with these little ugly flakes on my pasta that,

I tada sam ostao s tim malim ružnim listićima na tjestenini,

you know, their purpose had been served,

znate, koji su ispunili svoju svrhu,

and so I'm afraid to say that this was also a disappointment to me.

pa se bojim da moram reći da mi je i to bilo razočaranje.

There were several -- several of these items were disappointments.

Nekoliko – nekoliko stvari na popisu su bila razočaranja.

(Laughter)

(Smijeh)

Yeah.

Da.

The magazine wouldn't pay for me to go there.

Časopis nije htio platiti da idem ovdje.

(Laughter)

(Smijeh)

They did give me a tour, though.

Ali proveli su me, ipak.

And this hotel suite is 4,300 square feet.

Ovaj hotelski apartman se proteže na 1.300 četvornih metara.

It has 360-degree views.

Ima pogled od 360 stupnjeva.

It has four balconies.

Četiri balkona.

It was designed by the architect I.M. Pei.

Projektirao ga je arhitekt I.M. Pei.

It comes with its own Rolls Royce and driver.

Uključen je vlastiti Rolls Royce s vozačem.

It comes with its own wine cellar that you can draw freely from.

Uključen je i vinski podrum iz kojeg možete slobodno uzimati vina.

When I took the tour, it actually included some Opus One, I was glad to see.

Kad su mene proveli, bila su tu i vina Opus One, kako sam zadovoljno primijetio.

30,000 dollars for a night in a hotel.

Noćenje u hotelu stoji 30.000 dolara.

This is soap that's made from silver nanoparticles,

Ovo je sapun načinjen od srebrnih nanočestica,

which have antibacterial properties.

koje imaju antibakterijska svojstva.

I washed my face with this this morning in preparation for this.

Oprao sam lice njime jutros pripremajući se za ovaj govor.

And it, you know, tickled a little bit and it smelled good,

Malo je bridio, znate, i miriše dobro,

but I have to say that nobody here

ali moram reći da mi nitko danas, ovdje,

has complimented me on the cleanliness of my face today.

nije dao kompliment na čistoću mog lica.

(Laughter)

(Smijeh)

But then again, nobody has complimented me on the jeans I'm wearing.

A onda, nisam dobio ni kompliment na traperice koje nosim.

These ones GQ did spring for -- I own these -- but I will tell you,

Ove sam dobio na poklon od kompanije GQ – moje su – ali da vam kažem,

not only did I not get a compliment from any of you,

ne samo da mi nitko od vas nije dao kompliment,

I have not gotten a compliment from anybody

ni nitko drugi mi nije dao kompliment

in the months that I have owned and worn these.

sve te mjesece koliko ih imam i nosim.

I don't think that whether or not you're getting a compliment

Ne mislim da su komplimenti

should be the test of something's value,

dokaz vrijednosti nečega,

but I think in the case of a fashion item, an article of clothing,

ali mislim da je u slučaju modnog detalja, komada odjeće,

that's a reasonable benchmark.

to razumno mjerilo.

That said, a lot of work goes into these.

Ipak, puno posla je ugrađeno u njih.

They are made from handpicked organic Zimbabwean cotton

Napravljene su od ručno branog organskog zimbabvejskog pamuka

that has been shuttle loomed

obrađenog na tkalačkom stroju

and then hand-dipped in natural indigo 24 times.

a zatim 24 puta ručno umočenog u prirodni indigo.

But no compliments.

Ali nema komplimenata.

(Laughter)

(Smijeh)

Thank you.

Hvala vam.

Armando Manni is a former filmmaker who makes this olive oil

Armando Manni je bivši filmaš koji proizvodi maslinovo ulje

from an olive that grows on a single slope in Tuscany.

od maslina koje rastu na samo jednom obronku u Toskani.

And he goes to great lengths to protect the olive oil from oxygen and light.

I on se stvarno trudi zaštititi maslinovo ulje od kisika i svjetlosti.

He uses tiny bottles, the glass is tinted,

Koristi male boce, staklo je zatamnjeno,

he tops the olive oil off with an inert gas.

a maslinovo ulje prekriva inertnim plinom.

And he actually -- once he releases a batch of it,

On – jednom kad proizvede kontingent,

he regularly conducts molecular analyses and posts the results online,

redovito radi molekularnu analizu i rezultate objavljuje na Internetu,

so you can go online and look at your batch number

tako da možete otići na mrežu i potražiti broj svog kontingenta

and see how the phenolics are developing,

i vidjeti kako se razvijaju fenolici,

and, you know, gauge its freshness.

i, znate, ocijeniti svježinu.

I did a blind taste test of this with 20 people and five other olive oils.

S još 20 ljudi proveo sam kušanje naslijepo, uspoređujući ga s još pet ulja.

It tasted fine. It tasted interesting.

Okus je dobar. Okus je zanimljiv.

It was very green, it was very peppery.

Ulje je vrlo zeleno, na papriku.

But in the blind taste test, it came in last.

Ali u testu naslijepo, ocijenjeno je kao zadnje.

The olive oil that came in first was actually a bottle of

Maslinovo ulje koje je ocijenjeno najbolje zapravo je boca

Whole Foods 365 olive oil which had been oxidizing next to my stove

maslinovog ulja Whole Foods 365 koje je šest mjeseci oksidiralo

for six months.

u blizini moje pećnice.

(Laughter)

(Smijeh)

A recurring theme is that a lot of these things are from Japan --

Tema koja se provlači je da je mnogo toga iz Japana --

you'll start to notice.

počet ćete to primjećivati.

I don't play golf, so I couldn't actually road test these,

Ne bavim se golfom, pa nisam stvarno ovo mogao testirati,

but I did interview a guy who owns them.

ali sam intervjuirao čovjeka koji je vlasnik.

Even the people who market these clubs -- I mean, they'll say

Čak i ljudi koji reklamiraju ove štapove – mislim, reći će

these have four axis shafts which minimize loss of club speed

da ovi imaju četiri osi koje minimiziraju gubitak brzine štapa

and thereby drive the ball farther -- but they'll say, look, you know,

i zato bacaju lopticu dalje – ali reći će, gledajte,

you're not getting 57,000 dollars worth of performance from these clubs.

nećete od ovih štapova dobiti poboljšanje učinka vrijedno 57.000 dolara.

You're paying for the bling,

Plaćate sjaj,

that they're encrusted with gold and platinum.

to što su optočeni zlatom i platinom.

The guy who I interviewed who owns them did say

Tip s kojim sam razgovarao koji ih ima

that he's gotten a lot of pleasure out of them, so ...

kaže da su mu pružili puno zadovoljstva, pa ...

Oh, yeah, you know this one?

O da, znate ovo?

This is a coffee made from a very unusual process.

Ovo je kava koja se proizvodi vrlo neobičnim procesom.

The luwak is an Asian Palm Civet.

Luwak je azijska divlja mačka.

It's a cat that lives in trees,

To je mačka koja živi na drveću,

and at night it comes down and it prowls the coffee plantations.

a noću se spušta i brsti po plantažama kave.

And apparently it's a very picky eater and it, you know,

Navodno je vrlo izbirljiva

hones in on only the ripest coffee cherries.

i jede samo najzrelija zrna kave.

And then an enzyme in its digestive tract leeches into the beans,

Tada enzim u njenom probavnom traktu natapa zrna,

and people with the unenviable job of collecting these cats' leavings

i ljudi čiji je nezavidan posao skupljati iza mačaka

then go through the forest collecting the, you know, results

tada hodaju šumom i skupljaju, znate, to

and processing it into coffee -- although you actually can buy it

i prerađuju to u kavu – premda je to moguće kupiti

in the unprocessed form.

i u neprerađenom obliku.

That's right.

Tako je.

Unrelatedly --

Nevezano za to --

(Laughter)

(Smijeh)

Japan is doing crazy things with toilets.

U Japanu rade lude stvari sa zahodima.

(Laughter)

(Smijeh)

There is now a toilet that has an MP3 player in it.

Sada imate toalet koji ima ugrađen MP3 player.

There's one with a fragrance dispenser.

Postoji i zahod s raspršivačem mirisa.

There's one that actually analyzes the contents of the bowl

Ima i takav koji analizira sadržaj školjke

and transmits the results via email to your doctor.

i rezultate e-mailom šalje vašem liječniku.

It's almost like a home medical center --

To je skoro kao kućni medicinski centar --

and that is the direction that Japanese toilet technology is heading in.

i to je pravac u kojem se kreće japanska zahodska tehnologija.

This one does not have those bells and whistles,

Ovaj nema sve te dodatke,

but for pure functionality it's pretty much the best -- the Neorest 600.

ali kad govorimo o čistoj funkcionalnosti, najbolji je -- Neorest 600.

And to try this -- I couldn't get a loaner,

Da bih ga isprobao – nisam ga mogao dobiti na posudbu,

but I did go into the Manhattan showroom of the manufacturer, Toto,

ali sam otišao u salon proizvođača, Totoa, na Manhattanu,

and they have a bathroom off of the showroom that you can use, which I used.

i oni imaju stražnju kupaonicu koju možete koristiti, pa sam je koristio.

It's fully automated -- you walk towards it, and the seat lifts.

Sasvim je automatizirana – idete prema njoj i poklopac se diže.

The seat is preheated.

Sjedalo je grijano.

There's a water jet that cleans you.

Tu je i mlaz vode koji vas opere.

There's an air jet that dries you.

I mlaz zraka koji vas osuši.

You get up, it flushes by itself.

Ustanete, i voda se pusti sama.

The lid closes, it self-cleans.

Poklopac se zatvori, školjka se sama čisti.

Not only is it a technological leap forward,

Ne samo da je to tehnološki skok naprijed,

but I really do believe it's a bit of a cultural leap forward.

nego stvarno vjerujem i da je kulturološki skok naprijed.

I mean, a no hands, no toilet paper toilet.

Mislim, zahod gdje ne koristite ruke i toaletni papir.

And I want to get one of these.

I želim si jedan takav.

(Laughter)

(Smijeh)

This was another one I could not get a loaner of.

A ovo je još jedna stvar koju nisam dobio na posudbu.

Tom Cruise supposedly owns this bed.

Navodno je Tom Cruise vlasnik ovakvog kreveta.

There's a little plaque on the end that, you know,

Na kraju je pločica, znate,

each buyer gets their name engraved on it.

svaki kupac dobije ugravirano svoje ime.

(Laughter)

(Smijeh)

To try this one, the maker of it let me and my wife

Da ga isprobamo, proizvođač je dopustio meni i mojoj ženi

spend the night in the Manhattan showroom.

da provedemo noć u salonu na Manhattanu.

Lights glaring in off the street,

Sa svjetlima što blješte s ulice,

and we had to hire a security guard and all these things.

morali smo unajmiti čuvara i sve to.

But anyway, we had a great night's sleep.

Ali odlično smo spavali.

And you spend a third of your life in bed.

A trećinu života provedete u krevetu.

I don't think it's that bad of a deal.

Mislim da ova pogodba nije tako loša.

(Laughter)

(Smijeh)

This was a fun one.

Ovo je bilo zabavno.

This is the fastest street-legal car in the world

Ovo je najbrži auto koji je dopušteno voziti na cesti na svijetu

and the most expensive production car.

i najskuplji auto u proizvodnji.

I got to drive this with a chaperone from the company,

Mogao sam ga voziti uz dadilju iz kompanije,

a professional race car driver,

profesionalnog vozača utrka,

and we drove around the canyons outside of Los Angeles

i vozili smo se po kanjonima izvan Los Angelesa

and down on the Pacific Coast Highway.

i niz autocestu Pacific Coast.

And, you know, when we pulled up to a stoplight

I, znate, kad smo stali na semaforu

the people in the adjacent cars kind of gave us respectful nods.

ljudi u susjednim automobilima kimnuli bi s poštovanjem.

And it was really amazing.

I zaista je zapanjujuće.

It was such a smooth ride.

Vožnja je bila vrlo glatka.

Most of the cars that I drive, if I get up to 80 they start to rattle.

Kod većine auta koje vozim, kad dođem do 120 oni počinju tandrkati.

I switched lanes on the highway and the driver, this chaperone, said,

Prestrojio sam se na autocesti i vozač, dadilja, rekao je,

"You know, you were just going 110 miles an hour."

"Znate, upravo ste išli 175 na sat."

And I had no idea that I was one of those obnoxious people

A nisam imao pojma da sam postao jedan od onih antipatičnih tipova

you occasionally see weaving in and out of traffic,

koje povremeno vidite kako vijugaju u prometu,

because it was just that smooth.

jer je vožnja toliko glatka.

And if I was a billionaire, I would get one.

I da sam milijarder, nabavio bih jednoga.

(Laughter)

(Smijeh)

This is a completely gratuitous video I'm just going to show

Ovo je potpuno neopravdan video kojega ću sad prikazati

of one of the pitfalls of advanced technology.

o jednoj zamci napredne tehnologije.

This is Tom Cruise arriving at the "Mission: Impossible III" premiere.

Ovo je Tom Cruise koji dolazi na premijeru „Nemoguća misija III“.

When he tries to open the door,

Kad pokuša otvoriti vrata,

you could call it "Mission: Impossible IV."

mogli biste reći „Nemoguća misija IV“.

There was one object that I could not get my hands on,

Postoji jedna stvar koje se nisam mogao dočepati,

and that was the 1947 Cheval Blanc.

a to je Cheval Blanc iz 1947. godine.

The '47 Cheval Blanc is probably the most mythologized wine of the 20th century.

Cheval Blanc '47 je vjerojatno najmitskije vino dvadesetog stoljeća.

And Cheval Blanc is kind of an unusual wine for Bordeaux

I ono je neobično vino za Bordeaux

in having a significant percentage of the Cabernet Franc grape.

jer sadrži značajan postotak grožđa Cabernet Franc.

And 1947 was a legendary vintage,

A 1947. je bila legendarna godina,

especially in the right bank of Bordeaux.

naročito na desnoj obali Bordeauxa.

And just together, that vintage and that chateau took on this aura

I ta godina i to vino su zajedno zadobili auru

that eventually kind of gave it this cultish following.

koja ga je naposlijetku učinila kultnim.

But it's 60 years old.

Ali staro je 60 godina.

There's not much of it left.

Nije ga puno ostalo.

What there is of it left you don't know if it's real --

Za ono što je ostalo ne znate je li pravo --

it's considered to be the most faked wine in the world.

vjeruje se da je to najkrivotvorenije vino na svijetu.

Not that many people are looking to pop open

I nema tako puno ljudi koji će otvoriti

their one remaining bottle for a journalist.

svoju zadnju bocu novinaru.

So, I'd about given up trying to get my hands on one of these.

Pa sam odustao od pokušaja da dođem do njega.

I'd put out feelers to retailers, to auctioneers,

Poslao sam upit prodavačima, organizatorima dražbi,

and it was coming up empty.

i nisam imao uspjeha.

And then I got an email from a guy named Bipin Desai.

A tada sam dobio e-mail od čovjeka po imenu Bipin Desai.

Bipin Desai is a U.C. Riverside theoretical physicist

Bipin Desai je teorijski fizičar sa sveučilišta Riverside

who also happens to be the preeminent organizer of rare wine tastings,

koji je također ugledni organizator kušanja rijetkih vina,

and he said, "I've got a tasting coming up

i rekao je: „Organiziram jedno kušanje

where we're going to serve the '47 Cheval Blanc."

gdje ćemo poslužiti Cheval Blanc '47."

And it was going to be a double vertical --

To je trebala biti dvostruka vertikala --

it was going to be 30 vintages of Cheval Blanc,

30 godišta vina Cheval Blanc,

and 30 vintages of Yquem.

i 30 godišta vina Yquem.

And it was an invitation you do not refuse.

To je bio poziv kakav ne odbijate.

I went.

Otišao sam.

It was three days, four meals.

Trajalo je tri dana, četiri obroka.

And at lunch on Saturday, we opened the '47.

I za subotnji ručak otvorili smo '47.

And you know, it had this fragrant softness,

Znate, imalo je meku aromu,

and it smelled a little bit of linseed oil.

i mirisalo pomalo na laneno ulje.

And then I tasted it, and it,

A tada sam ga kušao

you know, had this kind of unctuous, porty richness,

i imalo je gustoću, bogatstvo poput porta,

which is characteristic of that wine --

koji su karakteristični za to vino --

that it sort of resembles port in a lot of ways.

jer na mnogo načina podsjeća na porto.

There were people at my table who thought it was, you know, fantastic.

Bilo je ljudi za mojim stolom koji su mislili da je fantastično.

There were some people who were a little less impressed.

Bilo je ljudi koji su bili manje impresionirani.

And I wasn't that impressed.

A ja nisam bio tako impresioniran.

And I don't -- call my palate a philistine palate --

A ja ne – nazovimo moje čulo okusa neprofinjenim --

so it doesn't necessarily mean something that I wasn't impressed,

pa ne znači bogzna što što ja nisam impresioniran,

but I was not the only one there who had that reaction.

ali nisam bio jedini ondje koji je bio takvog dojma.

And it wasn't just to that wine.

I ne samo kad je to vino u pitanju.

Any one of the wines served at this tasting,

Svako vino posluženo na tom kušanju,

if I'd been served it at a dinner party, it would have been, you know,

da je bilo posluženo na običnoj večeri bilo bi

the wine experience of my lifetime, and incredibly memorable.

vinsko iskustvo mog života, nezaboravno.

But drinking 60 great wines over three days,

Ali kad pijete 60 vrhunskih vina u tri dana,

they all just blurred together,

sva se ona nekako pomiješaju,

and it became almost a grueling experience.

i iskustvo je postalo gotovo tegobno.

And I just wanted to finish by mentioning a very interesting study

Želio sam završiti navodeći vrlo zanimljivu studiju

which came out earlier this year from some researchers at Stanford and Caltech.

koju su ranije ove godine objavili istraživači na Stanfordu i Caltechu.

And they gave subjects the same wine,

Dali su ispitanicima isto vino,

labeled with different price tags.

označili ga različitim cijenama.

A lot of people, you know,

Mnogi su, znate,

said that they liked the more expensive wine more --

rekli da im se više sviđa skuplje vino --

it was the same wine, but they thought it was a different one

bilo je to isto vino, ali su mislili da je bilo drugačije

that was more expensive.

ono koje je bilo skuplje.

But what was unexpected was that these researchers did

Ali neočekivana stvar je bila da su istraživači obavljali

MRI brain imaging while the people were drinking the wine,

MRI slikanje mozga dok su ispitanici pili vino,

and not only did they say they enjoyed the more expensively labeled wine more --

i ne samo da su rekli da su više uživali u vinu s višom cijenom,

their brain actually registered as experiencing more pleasure

već je i njihov mozak registrirao više zadovoljstva

from the same wine when it was labeled with a higher price tag.

od istog vina kad je bilo označeno kao skuplje.

Thank you.

Hvala vam.