Ryan Holladay: To hear this music you have to be there. Literally

Prevodilac: Mile Živković Lektor: Dejan Vicai

(Music)

(Muzika)

For any of you who have visited or lived in New York City,

Za bilo koga od vas ko je živeo u Njujorku ili ga je posetio,

these shots might start to look familiar.

ove slike će možda biti poznate.

This is Central Park,

Ovo je Central park,

one of the most beautifully designed

jedan od najlepše dizajniranih

public spaces in America.

javnih prostora u Americi.

But to anyone who hasn't visited,

Ali za bilo koga ko nije posetio ovo mesto,

these images can't really fully convey.

ove slike ne mogu u potpunosti da dočaraju doživljaj.

To really understand Central Park,

Da biste zaista razumeli Central park,

you have to physically be there.

morate fizički biti tamo.

Well, the same is true of the music,

Isto važi i za muziku

which my brother and I composed and mapped

koju smo moj brat i ja komponovali i mapirali

specifically for Central Park.

naročito za Central park.

(Music)

(Muzika)

I'd like to talk to you today a little bit about the work

Danas bih voleo da vam pričam o onome

that my brother Hays and I are doing --

što radimo moj brat Hejz i ja -

That's us there. That's both of us actually —

To smo mi. To smo nas dvojica zapravo -

specifically about a concept that we've been developing over the last few years,

da pričam o konceptu kojeg smo razvijali tokom proteklih nekoliko godina,

this idea of location-aware music.

a to je ideja o muzici koja je svesna lokacije.

Now, my brother and I, we're musicians

Moj brat i ja smo muzičari

and music producers.

i muzički producenti.

We've been working together since,

Radimo zajedno

well, since we were kids, really.

otkako smo bili deca.

But recently, we've become more and more interested

Ali skoro smo se sve više zainteresovali

in projects where art

za projekte gde se umetnost

and technology intersect,

i tehnologija ukrštaju,

from creating sight-specific audio

od stvaranja audio i video instalacija

and video installation

za specifično mesto,

to engineering interactive concerts.

do stvaranja interaktivnih koncerata.

But today I want to focus on this concept

Ali danas želim da se fokusiram na ovaj koncept

of composition for physical space.

komponovanja za fizički prostor.

But before I go too much further into that,

Ali pre nego što odem dalje,

let me tell you a little bit about how we got started

nekoliko reči o tome kako smo počeli

with this idea.

sa ovom idejom.

My brother and I were living in New York City

Moj brat i ja živeli smo u Njujorku

when the artists Christo and Jeanne-Claude

kada su umetnici Kristo i Žan-Klod

did their temporary installation, The Gates,

napravili svoju privremenu instalaciju, Kapije,

in Central Park.

u Centralnom parku.

Hundreds of these brightly-colored sculptures

Stotine ovih skulptura jarke boje

decorated the park for a number of weeks,

ukrašavale su park nekoliko nedelja

and unlike work that's exhibited

i za razliku od radova koji su prikazani

in a more neutral space,

u neutralnijem prostoru,

like on the walls of a gallery or a museum,

poput zidova galerije ili muzeja,

this was work that was really in dialogue

ovo su bila dela koja su zaista bila u dijalogu

with this place,

sa prostorom

and in a lot of ways, The Gates

i na mnogo načina Kapije

was really a celebration

su zaista bile slavljenje

of Frederick Olmsted's incredible design.

neverovatnog dizajna Frederika Olmsteda.

This was an experience that stayed with us

Ovo je bilo iskustvo koje je ostalo sa nama

for a long time, and years later,

dosta dugo, i godinama kasnije

my brother and I moved back to Washington, D.C.,

moj brat i ja smo se preselili u grad Vašington

and we started to ask the question,

i počeli smo da zapitkujemo,

would it be possible,

da li bi bilo moguće,

in the same way that The Gates

na isti način kao što su Kapije

responded to the physical layout of the park,

odgovarale fizičkom izgledu parka,

to compose music for a landscape?

da se komponuje muzika za pejzaž?

Which brought us to this.

Što nas je dovelo do ovoga.

(Music)

(Muzika)

On Memorial Day, we released "The National Mall,"

Na Dan sećanja, izbacili smo "Nacionalni tržni centar",

a location-aware album

album svestan lokacije

released exclusively as a mobile app

koji je objavljen isključivo kao aplikacija za mobilni telefon

that uses the device's built-in GPS functionality

koja koristi ugrađenu mogućnost aparata za GPS lociranje

to sonically map the entire park

da bi zvučno mapirala ceo park

in our hometown of Washington, D.C.

u našem rodnom gradu Vašingtonu.

Hundreds of musical segments

Stotine muzičkih komada

are geo-tagged throughout the entire park

je geografski tagovano kroz ceo park

so that as a listener traverses the landscape,

tako da kako slušalac prolazi kroz pejzaž,

a musical score is actually unfolding around them.

muzičko delo se otkriva oko njega.

So this is not a playlist or a list of songs

Ovo nije muzička lista ili lista pesama

intended for the park,

namenjenih za park,

but rather an array of distinct melodies and rhythms

već niz posebnih melodija i ritma

that fit together like pieces of a puzzle

koji se zajedno uklapaju kao delići slagalice

and blend seamlessly

i spajaju neprimetno

based on a listener's chosen trajectory.

na osnovu putanje koju je slušalac odabrao.

So think of this as

Mislite na ovo kao na

a choose-your-own-adventure of an album.

album gde birate svoju vrstu avanture.

Let's take a closer look.

Da pogledamo bliže.

Let's look at one example here.

Da pogledamo jedan primer.

So using the app,

Koristeći aplikaciju,

as you make your way towards the grounds

kako prolazite do tla

surrounding the Washington Monument,

koje okružuje spomenik Vašingtonu,

you hear the sounds of instruments warming up,

čujete zvuk instrumenata koji se zagrevaju,

which then gives way to the sound of a mellotron

koji onda uvode zvuk melotrona

spelling out a very simple melody.

koji daje veoma jednostavnu melodiju.

This is then joined by the sound of sweeping violins.

Ovome se pridružuje zvuk violina u zamahu.

Keep walking, and a full choir joins in,

Nastavite sa šetnjom i pridružiće se čitav hor

until you finally reach the top of the hill

dok konačno ne dođete do vrha brda

and you're hearing the sound of drums and fireworks

i čujete zvuk bubnjeva i vatrometa

and all sorts of musical craziness,

i svakakve muzičke ludorije,

as if all of these sounds are radiating out

kao da svi ovi zvuci dolaze

from this giant obelisk that punctuates

od ovog ogromnog obeliska koji obeležava

the center of the park.

centar parka.

But were you to walk in the opposite direction,

Ali ako krenete u suprotnom pravcu,

this entire sequence happens in reverse.

ceo ovaj niz se dešava u obrnutom smeru.

And were you to actually exit the perimeter of the park,

A ako zapravo izađete sa površine parka,

the music would fade to silence,

muzika se smanjuje do tišine

and the play button would disappear.

a dugme za puštanje muzike nestaje.

We're sometimes contacted by people in other parts of the world

Ponekad nas kontaktiraju ljudi iz drugih delova sveta

who can't travel to the United States,

koji ne mogu da putuju do SAD

but would like to hear this record.

ali bi želeli da čuju ovaj audio zapis.

Well, unlike a normal album,

Za razliku od normalnog albuma,

we haven't been able to accommodate this request.

nismo bili u mogućnosti da ispunimo ovaj zahtev.

When they ask for a C.D. or an MP3 version,

Kada pitaju za CD ili mp3 verziju,

we just can't make that happen,

jednostavno ne možemo to da učinimo

and the reason is because

a razlog je to

this isn't a promotional app

što ovo nije aplikacija za promociju

or a game to promote or accompany

ili igrica koja promoviše ili prati

the release of a traditional record.

objavljivanje tradicionalnog muzičkog izdanja.

In this case, the app is the work itself,

U ovom slučaju aplikacija je sama po sebi delo

and the architecture of the landscape

i arhitektura pejzaža

is intrinsic to the listening experience.

je suštinska za iskustvo slušanja.

Six months later, we did a location-aware album

Šest meseci kasnije uradili smo album svestan lokacije

for Central Park,

za Central park,

a park that is over two times the size of the National Mall,

park koji je skoro dva puta veći od Nacionalnog tržnog centra,

with music spanning from the Sheep's Meadow

sa muzikom koja ide od Livade ovaca

to the Ramble to the Reservoir.

do Skitnje do jezera.

Currently, my brother and I are working on

Moj brat i ja trenutno radimo

projects all over the country,

na projektima širom zemlje,

but last spring we started a project,

ali prošlog proleća smo započeli projekat

here actually at Stanford's

zapravo ovde u Odeljenju

Experimental Media Art Department,

za eksperimentalnu umetnost u medijima na Stenfordu,

where we're creating our largest location-aware album to date,

gde stvaramo naš najveći album svestan lokacije do sada,

one that will span the entirety of Highway 1

koji će prelaziti ceo Autoput 1

here on the Pacific Coast.

na tihookeanskoj obali.

But what we're doing, integrating GPS with music,

Ali ono što radimo, integrisanje GPS lokacije sa muzikom,

is really just one idea.

to je zaista samo jedna ideja.

But it speaks to a larger vision

Ali ona govori o većoj viziji

for a music industry that's sometimes struggled

za muzičku industriju koja se ponekad borila

to find its footing in this digital age,

da pronađe svoju osnovu u ovom digitalnom dobu,

that they begin to see these new technologies

da će oni početi da vide ove nove tehnologije

not simply as ways of adding bells and whistles

ne samo kao način za dodavanje dodatnih ukrasa

to an existing model,

na postojeći model,

but to dream up entirely new ways

već da snovima stvore potpuno nove načine

for people to interact with

kojima bi ljudi iskusili muziku

and experience music.

i komunicirali s njom.

Thank you.

Hvala vam.

(Applause)

(Aplauz)