Ryan Holladay: To hear this music you have to be there. Literally

171,692 views ใƒป 2014-01-10

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Heeseon Paik ๊ฒ€ํ† : Sunny Byun
00:14
(Music)
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(์Œ์•…)
00:19
For any of you who have visited or lived in New York City,
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๋‰ด์š•์— ๊ฐ€ ๋ณด์…จ๊ฑฐ๋‚˜ ์‚ด๊ณ  ๊ณ„์‹  ๋ถ„๋“ค์—๊ฒ
00:23
these shots might start to look familiar.
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์ต์ˆ™ํ•œ ํ’๊ฒฝ๋“ค์ผ ๊ฒ๋‹ˆ๋‹ค.
00:28
This is Central Park,
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์ด๊ณณ์€ ์„ผํŠธ๋Ÿด ํŒŒํฌ์ž…๋‹ˆ๋‹ค.
00:29
one of the most beautifully designed
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๋ฏธ๊ตญ๋‚ด์˜ ์•„๋ฆ„๋‹ต๊ฒŒ ์„ค๊ณ„๋œ
00:31
public spaces in America.
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๊ณต๊ณต ์žฅ์†Œ๋“ค ์ค‘ ํ•˜๋‚˜์ด์ฃ 
00:34
But to anyone who hasn't visited,
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์ด๊ณณ์— ๊ฐ€ ๋ณด์ง€ ์•Š์€ ๋ถ„๋“ค์—๊ฒ
00:36
these images can't really fully convey.
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ํฐ ๊ฐํฅ์ด ์ผ์–ด๋‚˜์ง€ ์•Š์„ ๊ฒ๋‹ˆ๋‹ค.
00:40
To really understand Central Park,
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์„ผํŠธ๋Ÿด ํŒŒํฌ๋ฅผ ์ œ๋Œ€๋กœ ์ดํ•ดํ•˜๋ ค๋ฉด
00:42
you have to physically be there.
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์ง์ ‘ ๊ฐ€ ๋ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
00:45
Well, the same is true of the music,
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์ง€๊ธˆ ์ด ์Œ์•…๋„ ๋งˆ์ฐฌ๊ฐ€์ง€์ž…๋‹ˆ๋‹ค.
00:49
which my brother and I composed and mapped
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์ด ์Œ์•…์€ ํŠน๋ณ„ํžˆ ์„ผํŠธ๋Ÿด ํŒŒํฌ๋งŒ์„ ์œ„ํ•ด
00:52
specifically for Central Park.
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์ œ ๋™์ƒ๊ณผ ์ œ๊ฐ€ ์ž‘๊ณกํ•œ ์Œ์•…์ž…๋‹ˆ๋‹ค.
00:55
(Music)
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(์Œ์•…)
01:00
I'd like to talk to you today a little bit about the work
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์ €๋Š” ์˜ค๋Š˜ ์ €์™€ ์ œ ๋™์ƒ ํ—ค์ด์ฆˆ๊ฐ€ ํ•˜๋Š”
01:03
that my brother Hays and I are doing --
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์ž‘์—…์— ๋Œ€ํ•ด ์„ค๋ช…ํ•ด ๋“œ๋ฆฌ๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
01:06
That's us there. That's both of us actually โ€”
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์ €ํฌ์ž…๋‹ˆ๋‹ค. ์ •ํ™•ํžˆ๋Š” ์ €ํฌ ๋‘˜์„ ํ•ฉ์ณ ๋†“์€ ๊ฑฐ์ฃ .
01:10
specifically about a concept that we've been developing over the last few years,
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ํŠนํžˆ ์ €ํฌ๊ฐ€ ์ง€๋‚œ ๋ช‡ ๋…„ ๋™์•ˆ ์—ฐ๊ตฌํ•ด ์˜จ ํ•œ ๊ฐœ๋…์— ๋Œ€ํ•ด ๋ง์”€๋“œ๋ฆฌ๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค.
01:14
this idea of location-aware music.
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๋ฐ”๋กœ '์žฅ์†Œ ๊ธฐ๋ฐ˜ ์Œ์•…' ์ด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:17
Now, my brother and I, we're musicians
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๋™์ƒ๊ณผ ์ €๋Š” ์Œ์•…๊ฐ€์ด์ž,
01:19
and music producers.
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์Œ๋ฐ˜ ์ œ์ž‘๊ฐ€์ด๊ธฐ๋„ ํ•˜์ฃ .
01:21
We've been working together since,
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์ €ํฌ๋Š” ๊ผฌ๋งน์ด ์‹œ์ ˆ๋ถ€ํ„ฐ
01:22
well, since we were kids, really.
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๊ฐ™์ด ์ž‘์—…ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:24
But recently, we've become more and more interested
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๊ทธ๋Ÿฌ๋‚˜ ์ตœ๊ทผ ์ €ํฌ ์ ์  ๋”
01:27
in projects where art
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์˜ˆ์ˆ ๊ณผ ๊ธฐ์ˆ ์„ ๊ฒฐํ•ฉ์‹œํ‚ค๋Š” ํ”„๋กœ์ ํŠธ์—
01:29
and technology intersect,
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๊ด€์‹ฌ์„ ๊ฐ€์ง€๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
01:32
from creating sight-specific audio
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ํŠน์ •ํ•œ ์žฅ์†Œ์—
01:34
and video installation
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์†Œ๋ฆฌ์™€ ์˜์ƒ์„ ์—ฐ๊ฒฐ์‹œ์ผœ
01:36
to engineering interactive concerts.
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์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒํ•œ ๊ณต์—ฐ์„ ํ•˜๋Š” ๊ฑฐ์ฃ .
01:39
But today I want to focus on this concept
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๊ทธ๋Ÿฌ๋‚˜ ์˜ค๋Š˜ ์ €๋Š” ๋ฌผ๋ฆฌ์  ๊ณต๊ฐ„์„ ์œ„ํ•œ
01:41
of composition for physical space.
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์ด ์ž‘๊ณก ๋ฐฉ๋ฒ•์˜ ๊ฐœ๋…์— ์ค‘์ ์„ ๋‘๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.
01:45
But before I go too much further into that,
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๋ณธ๊ฒฉ์ ์ธ ์„ค๋ช…์„ ์‹œ์ž‘ํ•˜๊ธฐ์— ์•ž์„œ
01:48
let me tell you a little bit about how we got started
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์ €ํฌ๊ฐ€ ์ด๋Ÿฐ ์ž‘๊ณก์„ ์‹œ์ž‘ํ•˜๊ฒŒ ๋œ
01:49
with this idea.
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๊ณ„๊ธฐ๋ถ€ํ„ฐ ์กฐ๊ธˆ ๋ง์”€๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
01:51
My brother and I were living in New York City
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์ €ํฌ๊ฐ€ ๋‰ด์š•์— ์‚ด ๋‹น์‹œ์—
01:53
when the artists Christo and Jeanne-Claude
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ํฌ๋ฆฌ์Šคํ† ์™€ ์ž” ํด๋กœ๋“œ์˜
01:55
did their temporary installation, The Gates,
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'๋” ๊ฒŒ์ดํŠธ' ์ „์‹œ๊ฐ€
01:57
in Central Park.
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์„ผํŠธ๋Ÿด ํŒŒํฌ์—์„œ ์—ด๋ ธ์Šต๋‹ˆ๋‹ค.
01:59
Hundreds of these brightly-colored sculptures
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ํ™”๋ คํ•œ ์ƒ‰์ƒ์˜ ๊ตฌ์กฐ๋ฌผ ์ˆ˜๋ฐฑ ๊ฐœ๊ฐ€
02:01
decorated the park for a number of weeks,
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๋ช‡ ์ฃผ ๋™์•ˆ ๊ณต์›์„ ์žฅ์‹ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:04
and unlike work that's exhibited
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๊ทธ๋ฆฌ๊ณ  ์ด ์ž‘ํ’ˆ๋“ค์€ ์ผ๋ฐ˜์ ์ธ ์žฅ์†Œ์— ์ „์‹œ๋˜๋Š”
02:06
in a more neutral space,
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์ž‘ํ’ˆ๋“ค๊ณผ๋Š” ๋‹ฌ๋ž์Šต๋‹ˆ๋‹ค.
02:07
like on the walls of a gallery or a museum,
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ํ™”๋ž‘์ด๋‚˜ ๋ฐ•๋ฌผ๊ด€์— ๊ฑธ๋ฆฐ ๊ฒƒ๊ณผ ๋‹ฌ๋ฆฌ
02:11
this was work that was really in dialogue
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์ด ์ž‘ํ’ˆ๋“ค์€ ๊ณต์›๊ณผ
02:13
with this place,
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์†Œํ†ตํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
02:14
and in a lot of ways, The Gates
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๋”์šฑ์ด '๋” ๊ฒŒ์ดํŠธ'๋Š”
02:16
was really a celebration
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๊ธฐ๋…๋น„์ ์ธ ์ž‘ํ’ˆ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:18
of Frederick Olmsted's incredible design.
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ํ”„๋ ˆ๋”๋ฆญ ์˜ด์Šคํ…Œ๋“œ๋ฅผ ๊ธฐ๋ฆฌ๋Š” ๊ฑฐ์˜€์ฃ .
02:20
This was an experience that stayed with us
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์˜ค๋žœ ์—ฌ์šด์„ ๋‚จ๊ธด ์ž‘ํ’ˆ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
02:23
for a long time, and years later,
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๊ทธ๋กœ๋ถ€ํ„ฐ ๋ช‡ ๋…„์ด ์ง€๋‚˜๊ณ 
02:25
my brother and I moved back to Washington, D.C.,
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๋™์ƒ๊ณผ ์ €๋Š” ์›Œ์‹ฑํ„ด์œผ๋กœ ๋Œ์•„๊ฐ”๊ณ 
02:28
and we started to ask the question,
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์ด๋Ÿฐ ์งˆ๋ฌธ์„ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:30
would it be possible,
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'๋” ๊ฒŒ์ดํŠธ'๋ผ๋Š” ์ž‘ํ’ˆ์ด
02:32
in the same way that The Gates
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๊ณต์›์˜ ๋ฌผ๋ฆฌ์ ์ธ ๊ตฌ์กฐ์™€
02:33
responded to the physical layout of the park,
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๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆ„๋ฉฐ ์†Œํ†ตํ–ˆ๋“ฏ์ด
02:36
to compose music for a landscape?
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์Œ์•…๋„ ๊ทธ๋ ‡๊ฒŒ ๋งŒ๋“ค ์ˆ˜ ์—†์„๊นŒ?
02:41
Which brought us to this.
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๊ทธ ๋‹ต์ด ๋ฐ”๋กœ ์ €ํฌ๋ฅผ ์ด๊ฒƒ์œผ๋กœ ์ด๋Œ์—ˆ์Šต๋‹ˆ๋‹ค.
02:44
(Music)
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(์Œ์•…)
02:49
On Memorial Day, we released "The National Mall,"
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์ €ํฌ๊ฐ€ ๋…๋ฆฝ ๊ธฐ๋…์ผ์— ๋ฐœ๋งคํ•œ '๋‚ด์…”๋„ ๋ชฐ'์ด๋ž€
02:53
a location-aware album
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์žฅ์†Œ ๊ธฐ๋ฐ˜ ์•จ๋ฒ”์ž…๋‹ˆ๋‹ค.
02:55
released exclusively as a mobile app
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๋ชจ๋ฐ”์ผ ์ „์šฉ ์–ดํ”Œ๋กœ
02:58
that uses the device's built-in GPS functionality
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๊ธฐ๊ธฐ์— ๋‚ด์žฅ๋œ GPS ๊ธฐ๋Šฅ์„ ์ด์šฉํ•ด
03:01
to sonically map the entire park
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'๋‚ด์…”๋„ ๋ชฐ' ์ „์ฒด๋ฅผ
03:04
in our hometown of Washington, D.C.
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์Œ์•…์œผ๋กœ ํ‘œํ˜„ํ•œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:10
Hundreds of musical segments
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์ˆ˜๋ฐฑ ๊ฐ€์ง€์˜ ์—ฐ์ฃผ๋“ค์ด
03:12
are geo-tagged throughout the entire park
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๊ณต์›์˜ ๊ฐ ๊ตฌ์—ญ์— ์„ค์ •๋˜์–ด
03:15
so that as a listener traverses the landscape,
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์‚ฌ์šฉ์ž๊ฐ€ ํ•ด๋‹น ์žฅ์†Œ๋ฅผ ์ง€๋‚˜๋ฉด
03:18
a musical score is actually unfolding around them.
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์Œ์•…์ด ํ˜๋Ÿฌ๋‚˜์˜ค๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
03:21
So this is not a playlist or a list of songs
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๊ณต์›๊ณผ ์–ด์šธ๋ฆฌ๋Š” ๊ณก์„ ์„ ์ •ํ•˜์—ฌ
03:24
intended for the park,
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๋“ค๋ ค์ฃผ๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ
03:26
but rather an array of distinct melodies and rhythms
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ํŠน์ •ํ•œ ๋ฉœ๋กœ๋””์™€ ๋ฐ•์ž์˜ ์—ฐ์ฃผ๊ฐ€
03:29
that fit together like pieces of a puzzle
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ํ•˜๋‚˜์˜ ํผ์ฆ์ฒ˜๋Ÿผ ์–ด์šธ์–ด์ ธ
03:32
and blend seamlessly
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๋Š์ž„์—†์ด ์—ฐ์ฃผ๋˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:33
based on a listener's chosen trajectory.
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๊ฒฝ๋กœ์— ๋”ฐ๋ผ ์—ฐ์ฃผ๊ฐ€ ๋ณ€ํ•˜์ฃ .
03:36
So think of this as
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๋‹ฌ๋ฆฌ ๋งํ•˜๋ฉด ์•จ๋ฒ”์˜ ์ˆ˜๋ก๊ณก์„
03:37
a choose-your-own-adventure of an album.
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์Šค์Šค๋กœ ๋งŒ๋“ค ์ˆ˜ ์žˆ๋Š” ๊ฒ๋‹ˆ๋‹ค.
03:40
Let's take a closer look.
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์ข€ ๋” ์ž์„ธํžˆ ์‚ดํŽด๋ณด์ฃ .
03:41
Let's look at one example here.
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์˜ˆ๋ฅผ ํ•˜๋‚˜ ๋ณด์—ฌ ๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค.
03:43
So using the app,
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์–ดํ”Œ์„ ์ž‘๋™์‹œํ‚ค๊ณ 
03:45
as you make your way towards the grounds
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'์›Œ์‹ฑํ„ด ๊ธฐ๋…ํƒ‘'์„ ํ–ฅํ•ด
03:47
surrounding the Washington Monument,
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๊ฑธ์–ด๊ฐ€ ๋ณด๊ฒ ์Šต๋‹ˆ๋‹ค.
03:49
you hear the sounds of instruments warming up,
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์•…๊ธฐ๋“ค์ด ์ค€๋น„ํ•˜๋Š” ์†Œ๋ฆฌ๊ฐ€ ๋“ค๋ฆฌ์‹œ์ฃ ?
03:53
which then gives way to the sound of a mellotron
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์—ฐ์ด์–ด ์ „์ž ๊ฑด๋ฐ˜ ์†Œ๋ฆฌ๊ฐ€ ๋‚˜์˜ต๋‹ˆ๋‹ค.
03:56
spelling out a very simple melody.
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์•„์ฃผ ๋‹จ์ˆœํ•œ ๋ฉœ๋กœ๋””์˜ˆ์š”.
04:01
This is then joined by the sound of sweeping violins.
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๊ทธ ๋’ค๋กœ ๋ฐ”์ด์˜ฌ๋ฆฐ ํ•ฉ์ฃผ๊ฐ€ ์ด์–ด์ง‘๋‹ˆ๋‹ค.
04:07
Keep walking, and a full choir joins in,
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๊ณ„์† ๊ฑธ์–ด๊ฐ€๋ฉด, ํ•ฉ์ฐฝ๋‹จ์ด ๋“ฑ์žฅํ•ฉ๋‹ˆ๋‹ค.
04:11
until you finally reach the top of the hill
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๊ทธ๋ฆฌ๊ณ  ์–ธ๋• ๊ผญ๋Œ€๊ธฐ์— ๋„์ฐฉํ•˜๋ฉด
04:14
and you're hearing the sound of drums and fireworks
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๋“œ๋Ÿผ ์—ฐ์ฃผ์™€ ๋ถˆ๊ฝƒ๋†€์ด ์†Œ๋ฆฌ๊ฐ€ ๋“ค๋ฆฌ๋ฉด์„œ
04:16
and all sorts of musical craziness,
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์˜จ๊ฐ– ์—ฐ์ฃผ ์†Œ๋ฆฌ๊ฐ€ ์šธ๋ ค ํผ์ง‘๋‹ˆ๋‹ค.
04:19
as if all of these sounds are radiating out
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๋งˆ์น˜ ์ด ๋ชจ๋“  ์—ฐ์ฃผ๊ฐ€ ๊ณต์› ์ค‘์•™์— ์žˆ๋Š”
04:21
from this giant obelisk that punctuates
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๊ฑฐ๋Œ€ํ•œ ์˜ค๋ฒจ๋ฆฌ์Šคํฌ์—์„œ
04:23
the center of the park.
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๋ฟœ์–ด์ ธ ๋‚˜์˜ค๋Š” ๊ฒƒ์ฒ˜๋Ÿผ์š”.
04:26
But were you to walk in the opposite direction,
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์—ฌ๊ธฐ์—์„œ ๋ฐ˜๋Œ€๋กœ ๊ฑธ์–ด ๋‚ด๋ ค์˜ค๋ฉด
04:29
this entire sequence happens in reverse.
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์—ฐ์ฃผ๊ฐ€ ๊ฑฐ๊พธ๋กœ ์ง„ํ–‰๋ฉ๋‹ˆ๋‹ค.
04:34
And were you to actually exit the perimeter of the park,
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๊ณต์›์„ ๋ฒ—์–ด๋‚˜ ๋ฐ–์œผ๋กœ ๋‚˜์˜ค๋ฉด
04:38
the music would fade to silence,
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๊ท“๊ฐ€์—๋Š” ์–ด๋Š์ƒˆ ์นจ๋ฌต์ด ํ๋ฅด๊ณ 
04:40
and the play button would disappear.
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์žฌ์ƒ ๋ฒ„ํŠผ๋„ ์‚ฌ๋ผ์ง€์ฃ .
04:43
We're sometimes contacted by people in other parts of the world
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๋‹ค๋ฅธ ๋‚˜๋ผ์—์„œ ์—ฐ๋ฝ์„ ์ฃผ์‹œ๋Š” ๋ถ„๋“ค๋„ ๊ณ„์‹ ๋ฐ์š”.
04:46
who can't travel to the United States,
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๋ฏธ๊ตญ์— ์˜ฌ ์ˆ˜๋Š” ์—†์ง€๋งŒ
04:48
but would like to hear this record.
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์ด ์•จ๋ฒ”์„ ๋“ฃ๊ณ  ์‹ถ์–ดํ•˜๋Š” ๋ถ„๋“ค์ด์ฃ .
04:50
Well, unlike a normal album,
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ํ•˜์ง€๋งŒ ์ผ๋ฐ˜ ์•จ๋ฒ”๊ณผ ๋‹ค๋ฅด๋‹ค ๋ณด๋‹ˆ
04:53
we haven't been able to accommodate this request.
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์š”์ฒญ์„ ๋“ค์–ด๋“œ๋ฆด ์ˆ˜ ์—†๋Š” ์‹ค์ •์ž…๋‹ˆ๋‹ค.
04:55
When they ask for a C.D. or an MP3 version,
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CD๋‚˜ MP3ํŒŒ์ผ์„ ๋‹ฌ๋ผ๊ณ  ํ•˜์‹œ๋Š”๋ฐ
04:58
we just can't make that happen,
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์ƒ์‚ฐ ์ž์ฒด๋ฅผ ํ•  ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
05:00
and the reason is because
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์ด์œ ๋ฅผ ์„ค๋ช…ํ•˜์ž๋ฉด
05:03
this isn't a promotional app
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์ด๊ฑด ํ™๋ณด์šฉ ์–ดํ”Œ๋„ ์•„๋‹ˆ๊ณ 
05:05
or a game to promote or accompany
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๊ฒŒ์ž„ ์–ดํ”Œ์— ๋”ธ๋ ค ๋‚˜์˜ค๋Š”
05:07
the release of a traditional record.
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๊ทธ๋Ÿฐ ์•จ๋ฒ”์ด ์•„๋‹™๋‹ˆ๋‹ค.
05:09
In this case, the app is the work itself,
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์–ดํ”Œ ์ž์ฒด๊ฐ€ ํ•˜๋‚˜์˜ ์•จ๋ฒ”์ด๊ณ 
05:13
and the architecture of the landscape
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ํŠน์ • ์žฅ์†Œ์— ๊ฐ€์•ผ
05:15
is intrinsic to the listening experience.
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์—ฐ์ฃผ๋ฅผ ๋“ค์„ ์ˆ˜ ์žˆ๊ธฐ ๋•Œ๋ฌธ์ด์ฃ .
05:20
Six months later, we did a location-aware album
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๊ทธ๋กœ๋ถ€ํ„ฐ 6๊ฐœ์›” ๋’ค ์ €ํฌ๋Š” ์„ผํŠธ๋Ÿด ํŒŒํฌ์˜
05:22
for Central Park,
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์œ„์น˜ ์ธ์‹ ์•จ๋ฒ”์„ ์ œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:24
a park that is over two times the size of the National Mall,
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๋‚ด์…”๋„ ๋ชฐ ๋ณด๋‹ค ๋‘ ๋ฐฐ๋‚˜ ํฐ ๊ณต์›์œผ๋กœ
05:27
with music spanning from the Sheep's Meadow
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'์–‘๋“ค์˜ ์ดˆ์›'๋ถ€ํ„ฐ ์—ฐ์ฃผ๊ฐ€ ์‹œ์ž‘๋˜์–ด
05:30
to the Ramble to the Reservoir.
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'๋žจ๋ธ”'์ด๋‚˜ '์ €์ˆ˜์ง€'๊นŒ์ง€ ๊ณ„์†๋ฉ๋‹ˆ๋‹ค.
05:33
Currently, my brother and I are working on
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์ง€๊ธˆ ์ €ํฌ ํ˜•์ œ๋Š”
05:35
projects all over the country,
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์ „๊ตญ์— ๊ฑธ์ณ ์ž‘์—… ์ค‘์ž…๋‹ˆ๋‹ค.
05:37
but last spring we started a project,
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์ง€๋‚œ ๋ด„์— ์‹œ์ž‘ํ•œ ํ”„๋กœ์ ํŠธ๋Š”
05:40
here actually at Stanford's
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์ด๊ณณ ์Šคํƒ ํผ๋“œ ๋Œ€ํ•™์˜
05:41
Experimental Media Art Department,
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์‹คํ—˜ ๋ฏธ๋””์–ด ์˜ˆ์ˆ  ํ•™๋ถ€์—์„œ ์ง„ํ–‰ ์ค‘์œผ๋กœ
05:44
where we're creating our largest location-aware album to date,
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์ €ํฌ ์ž‘ํ’ˆ ์ค‘ ๊ทœ๋ชจ๊ฐ€ ์ œ์ผ ํฐ ์•จ๋ฒ”์ž…๋‹ˆ๋‹ค.
05:47
one that will span the entirety of Highway 1
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ํƒœํ‰์–‘ ํ•ด์•ˆ์„ ์•„์šฐ๋ฅด๋Š”
05:49
here on the Pacific Coast.
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1๋ฒˆ ๊ณ ์† ๋„๋กœ๋ฅผ ๋‹ค๋ฃจ๊ณ  ์žˆ์ฃ .
05:51
But what we're doing, integrating GPS with music,
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GPS์™€ ์Œ์•…์„ ๊ฒฐํ•ฉ์‹œํ‚ค๋Š” ์ €ํฌ์˜ ์ž‘์—…์€
05:55
is really just one idea.
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ํ•œ ๊ฐ€์ง€ ์ƒ๊ฐ์— ๋ถˆ๊ณผํ•ฉ๋‹ˆ๋‹ค.
05:58
But it speaks to a larger vision
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ํ•˜์ง€๋งŒ ๋” ํฐ ๊ทธ๋ฆผ์„ ๋ณด์—ฌ ์ฃผ์ฃ .
06:00
for a music industry that's sometimes struggled
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๋””์ง€ํ„ธ ์‹œ๋Œ€๊ฐ€ ์‹œ์ž‘๋œ ์ด๋ž˜
06:02
to find its footing in this digital age,
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๊ฐˆํ”ผ๋ฅผ ์žก์ง€ ๋ชปํ•˜๋Š” ์Œ์•… ์‚ฐ์—…๊ณ„์—
06:05
that they begin to see these new technologies
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์ตœ์ฒจ๋‹จ ๊ธฐ์ˆ ์„ ์„ ์‚ฌํ•œ ๊ฒ๋‹ˆ๋‹ค.
06:08
not simply as ways of adding bells and whistles
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์ข…์†Œ๋ฆฌ๋‚˜ ํœ˜ํŒŒ๋žŒ ์†Œ๋ฆฌ๋ฅผ ์ถ”๊ฐ€ํ•˜๋Š”
06:10
to an existing model,
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๋‹จ์ˆœํ•œ ๋„๊ตฌ๊ฐ€ ์•„๋‹Œ
06:12
but to dream up entirely new ways
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์™„์ „ํžˆ ์ƒˆ๋กœ์šด ๋ฐฉ์‹์œผ๋กœ
06:13
for people to interact with
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์‚ฌ๋žŒ๋“ค์ด ์Œ์•…๊ณผ ์†Œํ†ตํ•˜๊ณ 
06:15
and experience music.
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์Œ์•…์„ ๋Š๋‚„ ์ˆ˜ ์žˆ๊ฒŒ ๋ง์ด์ฃ .
06:17
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
06:19
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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