John Hodgman: Design, explained.

Translator: Katheryn McGaffigan Reviewer: Jenny Zurawell

Translator: Maris Grinvalds Reviewer: Kristaps Kadiķis

Today I'm going to unpack for you

Šodien es jums atklāšu

three examples of iconic design,

trīs zīmīga dizaina piemērus,

and it makes perfect sense

un ir pilnīgi pašsaprotami,

that I should be the one to do it

ka tas būtu jādara tieši man,

because I have a Bachelor's degree in Literature.

jo man ir bakalaura grāds literatūrā.

(Laughter)

(Smiekli)

But I'm also a famous

Taču es esmu arī slavena

minor television personality

necila TV personība

and an avid collector of

un kaismīgs „Design Within Reach”

Design Within Reach catalogs,

katalogu kolekcionārs,

so I pretty much know

tā kā man ir diezgan laba sajēga

everything there is.

par visu ar to saistīto.

Now, I'm sure you

Es esmu pārliecināts,

recognize this object;

ka atpazīstat šo objektu;

many of you probably saw it

daudzi no jums to iespējams redzēja,

as you were landing your private zeppelins

nolaižoties savos privātajos cepelīnos

at Los Angeles International Airport

Losanželosas Starptautiskajā lidostā

over the past couple of days.

pēdējo pāris dienu laikā.

This is known as the Theme Building;

Tā ir pazīstama kā „Theme Building”;

that is its name for reasons

tāds ir tās nosaukums, kura nozīme

that are still very murky.

joprojām ir ļoti miglaina.

And it is perhaps

Tas, iespējams, ir

the best example we have in Los Angeles

spilgtākais Losanželosā esošais piemērs

of ancient extraterrestrial architecture.

aizvēsturiskai ārpuszemes arhitektūrai.

It was first excavated in 1961

To atraka 1961. gadā,

as they were building LAX,

kad tika celta lidosta,

although scientists believe that

lai arī zinātnieki uzskata, ka

it dates back to the year 2000

tas datējams ar 2000. gadu

Before Common Era,

pirms mūsu ēras,

when it was used as

kad to antīkie kosmonauti,

a busy transdimensional space port

kas bija šīs planētas pirmie kolonizatori,

by the ancient astronauts

izmantoja kā rosīgu

who first colonized this planet

starpdimensiju kosmodromu

and raised our species

un atpestīja mūsu sugu

from savagery by giving us

no mežonīguma, dāvājot mums

the gift of written language

rakstu valodu

and technology and

un tehnoloģijas, kā arī

the gift of revolving restaurants.

rotējošos restorānus.

It is thought to have been

Valda uzskats, ka tas ir

a replacement for the older space ports

aizvietojis senākus kosmodromus,

located, of course, at Stonehenge

kas, protams, atradās Stounhendžā,

and considered to be

un ir bijis

quite an improvement

vērā ņemams uzlabojums,

due to the uncluttered design,

pateicoties askētiskam dizainam,

the lack of druids hanging around all the time

apkārt nemitīgi klimstošu druīdu trūkumam,

and obviously, the much better

un, acīmredzami labākai

access to parking.

piekļuvei stāvlaukumam.

When it was uncovered,

Kad to atklāja,

it ushered in a new era

sākās jauna

of streamlined, archaically futuristic design

plūdlīniju, arhaiski futūristiska dizaina ēra,

called Googie,

saukta — "Googie",

which came to be synonymous with

kas kļuva par sinonīmu

the Jet Age, a misnomer.

reaktīvajam laikmetam, lai gan saistības te nav.

After all, the ancient astronauts who used it

Turklāt, antīkie kosmonauti, kas to izmantoja,

did not travel by jet very often,

ne cik bieži ar reaktīvajām lidmašīnām neceļoja,

preferring instead to travel by feathered serpent

dodot priekšroku ceļošanai ar spalvām klātu pūķi,

powered by crystal skulls.

ko darbināja kristāla galvaskausi.

(Applause)

(Aplausi)

(Music)

(Mūzika)

Ah yes, a table.

Ak jā, galds.

We use these every day.

Mēs lietojam tos katru dienu.

And on top of it,

Un uz tā

the juicy salif.

ir „Juicy Salif”.

This is a design by Philippe Starck,

Šo ir veidojis Filips Starks,

who I believe is in the audience at this very moment.

kas, manuprāt, šobrīd ir šajā auditorijā.

And you can tell it is a Starck design

Jūs varat atpazīt Starka dizainu

by its precision, its playfulness,

pēc tā precizitātes, rotaļīguma,

its innovation and

inovatīvuma un

its promise of imminent violence.

neizbēgamas vardarbības gaidām.

(Laughter)

(Smiekli)

It is a design that challenges your intuition --

Šis ir dizains, kas izaicina jūsu intuīciju,

it is not what you think it is when you first see it.

tas nav tas, par ko jūs iedomājaties, pirmo reizi to ieraugot.

It is not a fork designed

Tā nav dakša, kura veidota,

to grab three hors d'oeuvres at a time,

lai ar vienu reizi paķertu trīs uzkodas,

which would be useful out in the lobby,

kas tepat priekštelpā būtu visai noderīgi,

I would say.

es teiktu.

And despite its obvious

Un par spīti acīmredzamai

influence by the ancient astronauts

antīko kosmonautu ietekmei,

and its space agey-ness and tripodism,

tās kosmosa laikmetīgumam un trejkājībai,

it is not something

tas nav kaut kas tāds,

designed to attach to your brain

kas veidots, lai to piestiprinātu jūsu smadzenēm

and suck out your thoughts.

un izsūktu jūsu domas.

It is in fact a citrus juicer

Patiesībā tā ir citronspiede,

and when I say that,

un kad es to pasaku,

you never see it as anything else again.

jūs nekad vairs tajā nesaskatāt neko citu.

It is also not a monument to design,

Tas arī nav piemineklis dizainam,

it is a monument to design's utility.

tas ir piemineklis dizaina pielietojamībai.

You can take it home with you,

Jūs varat to paņemt sev līdzi uz mājām,

unlike the Theme Building,

pretēji „Theme Building”,

which will stay where it is forever.

kas paliks, kur tā ir, uz visiem laikiem.

This is affordable

Šo jūs varat atļauties

and can come home with you

un novietot to savās mājās,

and, as such, it can sit

un, kā tāds, tas var stāvēt

on your kitchen counter --

uz jūsu virtuves letes,

it can't go in your drawers;

tas neielīdīs atvilktnēs;

trust me, I found that out the hard way --

ticiet man, es par to sūri pārliecinājos,

and make your kitchen counter into

un padarīs jūsu virtuves leti par

a monument to design.

pieminekli dizainam.

One other thing about it,

Vēl kāda lieta par to,

if you do have one at home,

ja jums tāds ir mājās,

let me tell you one of the features you may not know:

es atklāšu jums kādu, iespējams, iepriekš nezināmu funkciju:

when you fall asleep,

jums aizmiegot,

it comes alive

tas atdzīvojas

and it walks around your house

un vazājas apkārt pa māju,

and goes through your mail

pārskata jūsu vēstules

and watches you as you sleep.

un vēro jūs guļam.

(Applause)

(Aplausi)

Okay, what is this object?

Labi, kas šis ir par objektu?

I have no idea. I don't know what that thing is.

Nav ne jausmas. Es nezinu, kas tā ir par lietu.

It looks terrible. Is it a little hot plate?

Tā izskatās briesmīgi. Vai tā ir maza plītiņa?

I don't get it.

Es nesaprotu.

Does anyone know? Chi?

Vai kāds zina? Čī?

It's an ... iPhone. iPhone.

Tas ir... iPhone. iPhone.

Oh yes, that's right, I remember those;

Ak jā, tik tiešām, es atceros tos;

I had my whole bathroom tiles

Vecajos labajos laikos

redone with those back in the good old days.

visas manas vannas istabas flīzes bija aizvietotas ar šiem.

No, I have an iPhone. Of course I do.

Nē, man ir iPhone. Protams, ka man ir.

Here is my well-loved iPhone.

Lūk, mans mīlētais iPhone.

I do so many things on this little device.

Es daru tik daudz lietu ar šo ierīcīti.

I like to read books on it.

Man patīk tajā lasīt grāmatas.

More than that, I like to buy books on it

Pat vairāk, man patīk pirkt ar to grāmatas,

that I never have to feel guilty about not reading

par kuru neizlasīšanu man vairs nav vainas sajūtas,

because they go in here and I never look at them again

jo tās šeit nonāk un es vairs tajās nekad neieskatos,

and it's perfect.

un tas ir lieliski.

I use it every day to

Es to lietoju diendienā, lai

measure the weight of an ox,

izmērītu vērša svaru,

for example.

piemēram.

Every now and then,

Ik pa laikam,

I admit that I complete

es atzīstu, ka es ar to

a phone call on it occasionally.

šad un tad veicu telefonzvanu.

And yet I forget about it all the time.

Taču es par to visu laiku aizmirstu.

This is a design

Šis ir dizains,

that once you saw it,

par kuru, vienreiz ieraugot,

you forgot about it.

jūs aizmirstat.

It is easy to forget the gasp-inducement

Ir viegli aizmirst elpu aizraujošo sajūtu,

that occurred in 2007 when you first

kas piedzīvota 2007. gadā, kad pirmoreiz

touched this thing because it became

pieskārāties šai lietai, jo tā kļuva

so quickly pervasive

tik ātri visaptveroša,

and because of how instantly

un tik zibenīgi

we adopted these gestures

mēs apguvām šīs kustības

and made it an extension of our life.

un padarījām to par mūsu dzīves papildinājumu.

Unlike the Theme Building,

Pretēji „Theme Building”,

this is not alien technology.

šī nav citplanētiešu tehnoloģija.

Or I should say,

Es drīzāk teiktu,

what it did was it took technology

ka tika paņemta tehnoloģija,

which, unlike people in this room,

kura, pretēji cilvēkiem šajā telpā,

to many other people in the world,

daudziem citiem cilvēkiem pasaulē

still feels very alien,

joprojām šķiet diezgan sveša,

and made it immediately and instantly feel

un tūlītēji to lika sajust kā

familiar and intimate.

pazīstamu un intīmu.

And unlike the juicy salif,

Un pretēji citronspiedei,

it does not threaten

tas nedraud

to attach itself to your brain,

piestiprināties jūsu smadzenēm,

rather, it simply

tā vietā tas vienkārši

attaches itself to your brain.

piestiprinās jūsu smadzenēm.

(Laughter)

(Smiekli)

And you didn't even notice it happened.

Jūs pat nepamanāt, ka tas ir noticis.

So there you go. My name is John Hodgman.

Tā kā, lūdzu. Mani sauc Džons Hodžmens.

I just explained design.

Es tikko izskaidroju dizainu.

Thank you very much.

Liels paldies.

(Applause)

(Aplausi)