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00:00
Translator: Katheryn McGaffigan
Reviewer: Jenny Zurawell
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翻译人员: Bill Wang
校对人员: Tyler Yan
00:15
Today I'm going to unpack for you
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今天我将给你们解析
00:17
three examples of iconic design,
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3个现代标志性的设计案例,
00:20
and it makes perfect sense
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我觉得自己是非常合适的人选
00:21
that I should be the one to do it
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来解释这些
00:24
because I have a Bachelor's degree in Literature.
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因为我有文学本科文凭。
00:28
(Laughter)
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(笑声)
00:29
But I'm also a famous
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但是我在电视圈里
00:31
minor television personality
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也是个小名人
00:33
and an avid collector of
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和一个狂热的
00:35
Design Within Reach catalogs,
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设计作品收藏者,
00:37
so I pretty much know
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所以我很清楚
00:39
everything there is.
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这里面的猫腻。
00:40
Now, I'm sure you
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现在,我很确定你们
00:42
recognize this object;
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可以认出这个东西;
00:43
many of you probably saw it
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你们当中的很多人很有可能见过它
00:45
as you were landing your private zeppelins
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当你们的私人飞艇
00:46
at Los Angeles International Airport
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在过去的几天里
00:49
over the past couple of days.
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降落在洛杉矶国际机场时。
00:51
This is known as the Theme Building;
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这个被称为主题大楼(Theme Building);
00:54
that is its name for reasons
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至于起这个名字的原因
00:56
that are still very murky.
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至今不明。
00:59
And it is perhaps
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并且这也许是我们
01:00
the best example we have in Los Angeles
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在洛杉矶有
01:03
of ancient extraterrestrial architecture.
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远古外星人建筑的最好实例。
01:08
It was first excavated in 1961
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它始建于1961年
01:11
as they were building LAX,
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也是洛杉矶国际机场在建时
01:13
although scientists believe that
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尽管科学家们相信
01:15
it dates back to the year 2000
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它可以追溯到
01:17
Before Common Era,
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公元前2000 年,
01:19
when it was used as
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当时它被用作
01:21
a busy transdimensional space port
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一个繁忙的跨维空间港口,
01:23
by the ancient astronauts
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那些远古宇航员们
01:25
who first colonized this planet
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他们首先开拓了这个殖民星球
01:27
and raised our species
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让我们这些种族
01:29
from savagery by giving us
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脱离了野蛮,
01:31
the gift of written language
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并且教会了我们语言
01:32
and technology and
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和科技
01:34
the gift of revolving restaurants.
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还有送给我们这个空中餐厅作为礼物。
01:37
It is thought to have been
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它被认为是
01:40
a replacement for the older space ports
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一个古老太空港的替代品,
01:42
located, of course, at Stonehenge
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当然,古老太空港指的是巨石阵
01:45
and considered to be
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并且它被认为是
01:46
quite an improvement
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一个经过改进的
01:47
due to the uncluttered design,
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干净的设计,
01:49
the lack of druids hanging around all the time
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没有了周围德鲁伊教挂像,
01:52
and obviously, the much better
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并且显而易见的是,它有很方便进出的
01:54
access to parking.
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停车场。
01:56
When it was uncovered,
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当它被建好后,
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it ushered in a new era
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它引领了一个新设计时代,
02:00
of streamlined, archaically futuristic design
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即流线型古风的未来派设计
02:03
called Googie,
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也叫做“古吉(Googie 音译)”派,
02:05
which came to be synonymous with
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后来被等同于喷气机时代
02:07
the Jet Age, a misnomer.
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是个错误的说法。
02:09
After all, the ancient astronauts who used it
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毕竟,古代宇航员并不常用
02:12
did not travel by jet very often,
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喷气式飞机旅行,
02:13
preferring instead to travel by feathered serpent
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他们更喜欢乘坐
02:17
powered by crystal skulls.
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由水晶头骨驱动的羽蛇。
02:19
(Applause)
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(掌声)
02:22
(Music)
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(音乐)
02:25
Ah yes, a table.
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啊,是的,一张桌子。
02:29
We use these every day.
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我们每天都会用的桌子。
02:30
And on top of it,
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还有在它的上面,
02:32
the juicy salif.
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一个榨汁机(juicy salif)。
02:34
This is a design by Philippe Starck,
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这是由菲利普·斯塔克设计的,
02:36
who I believe is in the audience at this very moment.
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我相信现在他就在观众席里。
02:38
And you can tell it is a Starck design
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你们一眼可以认出是斯塔克的设计
02:40
by its precision, its playfulness,
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因为它的精致,趣味感,
02:43
its innovation and
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创新性和
02:45
its promise of imminent violence.
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暴力临头感。
02:49
(Laughter)
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(笑声)
02:51
It is a design that challenges your intuition --
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这个设计很挑战你们的直觉 -
02:54
it is not what you think it is when you first see it.
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它不是你们一眼就能认出的东西。
02:56
It is not a fork designed
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它不是一个三脚叉
02:58
to grab three hors d'oeuvres at a time,
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一次可以叉到三个开胃菜,
03:01
which would be useful out in the lobby,
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当然我想说这种三脚叉在外面休息室里
03:03
I would say.
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会有些作用。
03:04
And despite its obvious
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尽管很明显,它的设计
03:05
influence by the ancient astronauts
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受到远古外星人的影响
03:07
and its space agey-ness and tripodism,
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并且它很有宇宙太空感又是三角架样式,
03:11
it is not something
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但它不是设计用来
03:13
designed to attach to your brain
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扎牢在你的大脑上
03:15
and suck out your thoughts.
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并且吸取你的思想。
03:17
It is in fact a citrus juicer
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事实上它是一个榨汁机
03:19
and when I say that,
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一旦我说穿了,
03:21
you never see it as anything else again.
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你就再也不会认为它是别的什么东西了。
03:24
It is also not a monument to design,
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它不仅是是一个设计经典,
03:28
it is a monument to design's utility.
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更是一个实用设计的典范。
03:31
You can take it home with you,
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你可以拿它回家,
03:33
unlike the Theme Building,
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这与主题大楼不一样,
03:35
which will stay where it is forever.
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它将永远待在原址上。
03:37
This is affordable
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它很实惠
03:39
and can come home with you
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并且可以带回家,
03:40
and, as such, it can sit
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就像这样,把它放到
03:42
on your kitchen counter --
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厨房台面上 -
03:45
it can't go in your drawers;
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不要把它放到抽屉里;
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trust me, I found that out the hard way --
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相信我,我曾很努力的尝试过 -
03:49
and make your kitchen counter into
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并且它会把你的厨房台面
03:51
a monument to design.
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变成一个设计典范。
03:52
One other thing about it,
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另外,
03:53
if you do have one at home,
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如果你家里拥有一个这个,
03:55
let me tell you one of the features you may not know:
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让我告诉你一个你也许不知道的作用:
03:57
when you fall asleep,
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当你熟睡的时候,
03:59
it comes alive
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它会活过来,
04:03
and it walks around your house
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并且在你的房子里走来走去,
04:05
and goes through your mail
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并且帮你查看信件,
04:06
and watches you as you sleep.
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并且在你睡觉的时候默默的看着你。
04:08
(Applause)
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(掌声)
04:13
Okay, what is this object?
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好吧,这是个什么东西?
04:19
I have no idea. I don't know what that thing is.
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我没有一点头绪,我不知道这是什么。
04:23
It looks terrible. Is it a little hot plate?
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它看起来很糟糕。是一块小电热板?
04:24
I don't get it.
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我不清楚。
04:26
Does anyone know? Chi?
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有没有人知道?琦(Chi 音译)?
04:28
It's an ... iPhone. iPhone.
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它是...iPhone (苹果手机),iPhone。
04:30
Oh yes, that's right, I remember those;
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哦,是的,是这样,我记起来了;
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I had my whole bathroom tiles
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我曾把浴室里的瓷砖
04:34
redone with those back in the good old days.
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都换成了它,在过去美好的日子里。(开个玩笑)
04:37
No, I have an iPhone. Of course I do.
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不,我有iPhone。我当然有。
04:39
Here is my well-loved iPhone.
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这是我非常喜欢的iPhone。
04:41
I do so many things on this little device.
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这个小手机让我做很多很多事。
04:44
I like to read books on it.
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我喜欢用它读书。
04:46
More than that, I like to buy books on it
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我更喜欢用它购买图书,
04:49
that I never have to feel guilty about not reading
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它不会让我感到不读书的内疚,
04:51
because they go in here and I never look at them again
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因为我把图书买到手机上后就再也不会看它们一眼,
04:52
and it's perfect.
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这非常好。
04:55
I use it every day to
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我可以每天用它
04:57
measure the weight of an ox,
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举个例子,
05:00
for example.
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称牛的重量。
05:02
Every now and then,
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我承认
05:03
I admit that I complete
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不时地,
05:05
a phone call on it occasionally.
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我会偶尔用它打个电话。
05:07
And yet I forget about it all the time.
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好在我还没有完全忘记这个功能。
05:11
This is a design
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这个设计就是
05:12
that once you saw it,
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当你第一眼看到它时,
05:14
you forgot about it.
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你会忘记它。
05:15
It is easy to forget the gasp-inducement
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它很容易就被忘记
05:18
that occurred in 2007 when you first
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发生在2007年的你第一次触摸它时的震惊感,
05:21
touched this thing because it became
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因为它普及的
05:24
so quickly pervasive
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太快了,
05:25
and because of how instantly
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并且因为不知不觉间
05:28
we adopted these gestures
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我们已经习惯这些手势操作
05:30
and made it an extension of our life.
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并且成为我们日常生活的一部分。
05:33
Unlike the Theme Building,
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不像主题大楼,
05:36
this is not alien technology.
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它不是外星科技。
05:38
Or I should say,
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或者我应该说,
05:39
what it did was it took technology
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它所做的是应用这些高科技——
05:41
which, unlike people in this room,
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不同于在座的各位,
05:43
to many other people in the world,
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对于世界上其他人来说,
05:44
still feels very alien,
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还是会感到非常陌生,,如同外星科技般的技术——
05:45
and made it immediately and instantly feel
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并让这项高科技很快上手
05:47
familiar and intimate.
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并被人熟悉使用。
05:49
And unlike the juicy salif,
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而且不像榨汁机设计,
05:52
it does not threaten
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有一种强加于
05:53
to attach itself to your brain,
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你大脑之上的胁迫,
05:55
rather, it simply
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它是自然而然的
05:57
attaches itself to your brain.
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附加到了你的大脑上。
05:59
(Laughter)
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(笑声)
06:01
And you didn't even notice it happened.
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并且你并没有注意到这种情况已经发生了。
06:04
So there you go. My name is John Hodgman.
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就说这么多了。我的名字叫约翰・霍奇曼。
06:06
I just explained design.
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刚才我解释了设计。
06:09
Thank you very much.
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非常感激。
06:11
(Applause)
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(掌声)
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