Connected, but alone? | Sherry Turkle

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Just a moment ago,

Prije samo nekoliko trenutaka

my daughter Rebecca texted me for good luck.

moja mi je kćerka Rebecca poslala poruku za sreću.

Her text said,

Njena poruka je glasila,

"Mom, you will rock."

„Mama, rasturit ćeš.“

I love this.

Volim to.

Getting that text

Dobiti poruku

was like getting a hug.

je kao da sam dobila zagrljaj.

And so there you have it.

I eto vam.

I embody

Utjelovila sam

the central paradox.

središnji paradoks.

I'm a woman

Ja sam žena

who loves getting texts

koja voli dobivati poruke,

who's going to tell you

no reći će vam

that too many of them can be a problem.

da previše poruka može biti problem.

Actually that reminder of my daughter

Zapravo, taj podsjetnik na moju kćer

brings me to the beginning of my story.

dovodi me do početka moje priče.

1996, when I gave my first TEDTalk,

1996. kada sam održala prvi TEDGovor,

Rebecca was five years old

Rebecca je imala pet godina

and she was sitting right there

i sjedila je upravo ovdje

in the front row.

u prvom redu.

I had just written a book

Upravo sam bila napisala knjigu

that celebrated our life on the internet

koja je slavila naš život na internetu

and I was about to be on the cover

i trebala sam izaći na naslovnici

of Wired magazine.

časopisa Wired.

In those heady days,

Tih iznimno uzbudljivih dana

we were experimenting

eksperimentirali smo

with chat rooms and online virtual communities.

s pričaonicama i online virtualnim zajednicama.

We were exploring different aspects of ourselves.

Istraživali smo različite aspekte sebe.

And then we unplugged.

A onda smo se isključili.

I was excited.

Bilo je uzbudljivo.

And, as a psychologist, what excited me most

Kao psihologa, najviše me oduševljavala

was the idea

ideja

that we would use what we learned in the virtual world

da ćemo upotrijebiti ono što naučimo u virtualnom svijetu

about ourselves, about our identity,

o sebi, o svom identitetu,

to live better lives in the real world.

kako bismo živjeli bolje živote u stvarnom svijetu.

Now fast-forward to 2012.

Ubrzajmo sad do 2012.

I'm back here on the TED stage again.

Ponovno sam ovdje na TED pozornici.

My daughter's 20. She's a college student.

Moja kćer ima 20 godina. Studentica je.

She sleeps with her cellphone,

Spava sa svojim mobitelom

so do I.

kao i ja.

And I've just written a new book,

I upravo sam napisala novu knjigu,

but this time it's not one

ali ovaj puta to nije knjiga

that will get me on the cover

koja će me dovesti na naslovnicu

of Wired magazine.

časopisa Wired.

So what happened?

Što se, dakle, dogodilo?

I'm still excited by technology,

Još uvijek sam oduševljena tehnologijom,

but I believe,

ali vjerujem

and I'm here to make the case,

i ovdje sam da bih to objasnila,

that we're letting it take us places

da dopuštamo da nas odvede na mjesta

that we don't want to go.

na koja ne želimo ići.

Over the past 15 years,

Tijekom proteklih 15 godina,

I've studied technologies of mobile communication

proučavala sam tehnologije mobilne komunikacije

and I've interviewed hundreds and hundreds of people,

i intervjuirala sam stotine i stotine ljudi,

young and old,

mladih i starih,

about their plugged in lives.

o njihovim „priključenim“ životima.

And what I've found

Ono što sam otkrila

is that our little devices,

je da su ti naši mali uređaji,

those little devices in our pockets,

ti mali uređaji u našim džepovima

are so psychologically powerful

toliko psihološki moćni da,

that they don't only change what we do,

ne samo da mijenjaju ono što radimo,

they change who we are.

već mijenjaju ono što jesmo.

Some of the things we do now with our devices

Neke stvari koje sada radimo sa svojim uređajima ,

are things that, only a few years ago,

a koje bi nam se prije samo nekoliko godina

we would have found odd

činile čudnima

or disturbing,

ili uznemirujućima

but they've quickly come to seem familiar,

vrlo su brzo postale nešto s čime smo upoznati,

just how we do things.

jednostavno tako radimo stvari.

So just to take some quick examples:

Dat ću vam nekoliko brzih primjera:

People text or do email

Ljudi šalju poruke ili mailove

during corporate board meetings.

tijekom sastanaka odbora poduzeća.

They text and shop and go on Facebook

Šalju poruke, kupuju i idu na Facebook

during classes, during presentations,

tijekom nastave, tijekom izlaganja,

actually during all meetings.

zapravo tijekom svih sastanaka.

People talk to me about the important new skill

Ljudi mi pričaju o novoj, važnoj vještini

of making eye contact

uspostavljanja kontakta očima

while you're texting.

za vrijeme pisanja poruka.

(Laughter)

(Smijeh)

People explain to me

Ljudi mi objašnjavaju

that it's hard, but that it can be done.

kako je to teško, ali se može izvesti.

Parents text and do email

Roditelji pišu poruke i mailove

at breakfast and at dinner

za vrijeme doručka i večere

while their children complain

dok im se djeca žale

about not having their parents' full attention.

kako ne dobivaju njihovu potpunu pažnju.

But then these same children

Ali onda opet ta ista djeca

deny each other their full attention.

negiraju jedni drugima tu punu pažnju.

This is a recent shot

To je relativno nova slika

of my daughter and her friends

moje kćeri i njenih prijateljica

being together

kako su zajedno

while not being together.

dok zapravo nisu zajedno.

And we even text at funerals.

Šaljemo poruke čak i za vrijeme pogreba.

I study this.

To ja proučavam.

We remove ourselves

Odmaknemo se

from our grief or from our revery

od svoje tuge i svojih sanjarenja

and we go into our phones.

i ulazimo u svoje telefone.

Why does this matter?

Zašto je to važno?

It matters to me

Važno mi je zato

because I think we're setting ourselves up for trouble --

što smatram da se uvaljujemo u nevolju --

trouble certainly

nevolju zasigurno

in how we relate to each other,

po pitanju kako se odnosimo jedni prema drugima,

but also trouble

ali i nevolju

in how we relate to ourselves

po pitanju toga kako se odnosimo prema sebi

and our capacity for self-reflection.

i svom kapacitetu za vlastiti odraz.

We're getting used to a new way

Navikli smo na nov način

of being alone together.

toga da sami budemo zajedno.

People want to be with each other,

Ljudi žele biti jedni s drugima,

but also elsewhere --

ali također drugdje --

connected to all the different places they want to be.

žele biti spojeni s mnogim različitim mjestima.

People want to customize their lives.

Ljudi žele prilagoditi svoje živote.

They want to go in and out of all the places they are

Žele ulaziti i izlaziti iz svih mjesta na kojima jesu

because the thing that matters most to them

jer stvar koja se najviše vrednuje za njih je

is control over where they put their attention.

kontrola nad time na što usmjeravaju svoju pažnju.

So you want to go to that board meeting,

Dakle, želite ići na sastanak poduzeća,

but you only want to pay attention

ali želite obraćati pažnju isključivo

to the bits that interest you.

na dijelove koji vas zanimaju.

And some people think that's a good thing.

I neki ljudi smatraju kako je to dobra stvar.

But you can end up

No, možemo završiti

hiding from each other,

skrivajući stvari jedni od drugih,

even as we're all constantly connected to each other.

čak i ako smo konstantno spojeni jedni s drugima.

A 50-year-old business man

50-ogodišnji poslovni čovjek

lamented to me

požalio mi se

that he feels he doesn't have colleagues anymore at work.

kako se osjeća kao da na poslu više nema kolega.

When he goes to work, he doesn't stop by to talk to anybody,

Kada ide na posao, ne zastajkuje kako bi s ikim razgovarao,

he doesn't call.

ne razgovara.

And he says he doesn't want to interrupt his colleagues

I kaže kako ne želi prekidati svoje kolege

because, he says, "They're too busy on their email."

zato što, kako kaže, „Previše su zauzeti svojim mailovima.“

But then he stops himself

Ali onda se zaustavlja

and he says, "You know, I'm not telling you the truth.

i kaže, „Znate, ne govorim vam istinu.

I'm the one who doesn't want to be interrupted.

Ja sam taj koji ne želi da ga prekidaju.

I think I should want to,

Mislim da bih trebao željeti,

but actually I'd rather just do things on my Blackberry."

ali zapravo radije samo radim svoje stvari na Blackberryju“.

Across the generations,

U svim generacijama

I see that people can't get enough of each other,

vidim da se ljudi ne mogu zasititi jedni drugih,

if and only if

ako i samo ako

they can have each other at a distance,

mogu biti udaljeni jedni od drugih,

in amounts they can control.

u količini u kojoj to mogu kontrolirati.

I call it the Goldilocks effect:

Ja to zovem efektom Zlatokose:

not too close, not too far,

ne preblizu, ne predaleko,

just right.

taman koliko treba.

But what might feel just right

Ali ono što se može činiti ispravnim

for that middle-aged executive

za tog sredovječnog izvršnog direktora

can be a problem for an adolescent

može biti problem za adolescenta

who needs to develop face-to-face relationships.

koji mora razviti odnose licem u lice.

An 18-year-old boy

18-ogodišnjak

who uses texting for almost everything

koji koristi pisanje poruka za gotovo sve

says to me wistfully,

mi sjetno govori,

"Someday, someday,

„Jednog dana, jednog dana,

but certainly not now,

ali zasigurno ne sada,

I'd like to learn how to have a conversation."

no volio bih naučiti razgovarati.“

When I ask people

Kad upitam ljude

"What's wrong with having a conversation?"

„Što ne valja s razgovaranjem?“

People say, "I'll tell you what's wrong with having a conversation.

Ljudi kažu, „Ja ću ti reći što ne valja s razgovaranjem.

It takes place in real time

Treba mu mjesto u stvarnom vremenu

and you can't control what you're going to say."

i ne možeš kontrolirati što ćeš reći.“

So that's the bottom line.

To je tako u konačnici.

Texting, email, posting,

Pisanje poruka, mailovi, objavljivanje --

all of these things

sve nam te stvari

let us present the self as we want to be.

dopuštaju da se prezentiramo onakvima kakvi želimo biti.

We get to edit,

Možemo uređivati,

and that means we get to delete,

a to znači da možemo i brisati,

and that means we get to retouch,

a to znači da možemo dotjerati

the face, the voice,

lice, glas,

the flesh, the body --

tijelo --

not too little, not too much,

ne premalo, ne previše,

just right.

nego taman.

Human relationships

Ljudski odnosi

are rich and they're messy

su bogati, zamršeni

and they're demanding.

i zahtjevni.

And we clean them up with technology.

A mi ih pospremamo tehnologijom.

And when we do,

A kada to radimo,

one of the things that can happen

jedna od stvari koja se može dogoditi

is that we sacrifice conversation

je ta da žrtvujemo razgovor

for mere connection.

zbog puke veze.

We short-change ourselves.

Zavaravamo se.

And over time,

I s vremenom

we seem to forget this,

se čini kako to zaboravljamo

or we seem to stop caring.

ili se čini kako prestajemo brinuti.

I was caught off guard

Uhvaćena sam nespremnom

when Stephen Colbert

kada me Stephen Colbert

asked me a profound question,

pitao smisleno,

a profound question.

smisleno pitanje.

He said, "Don't all those little tweets,

Rekao je, „Zar ti svi mali tweetovi,

don't all those little sips

svi ti mali gutljajčići

of online communication,

online komunikacije

add up to one big gulp

nisu dodani u jedan veliki gutljaj

of real conversation?"

stvarne konverzacije?“

My answer was no,

Moj odgovor je bio ne,

they don't add up.

nisu dodani.

Connecting in sips may work

Povezivanje u gutljajima može upaliti

for gathering discrete bits of information,

prilikom okupljanja diskretnih dijelova informacija,

they may work for saying, "I'm thinking about you,"

možu upaliti prilikom govorenja, „Mislim na tebe,“

or even for saying, "I love you," --

ili čak prilikom govorenja „Volim te,“ --

I mean, look at how I felt

hoću reći, vidite kako sam se osjećala

when I got that text from my daughter --

kada sam dobila poruku od kćeri --

but they don't really work

ali one ne pale

for learning about each other,

što se tiče učenja jednih o drugima,

for really coming to know and understand each other.

za stvarno poznavanje i razumijevanje jedni drugih.

And we use conversations with each other

I mi koristimo konverzaciju jedni s drugima

to learn how to have conversations

kako bi naučili kako imati konverzaciju

with ourselves.

s nama samima.

So a flight from conversation

Bijeg od razgovora

can really matter

zaista može biti bitan

because it can compromise

jer može ustupiti

our capacity for self-reflection.

našem kapacitetu za vlastiti odraz.

For kids growing up,

Za djecu koja odrastaju,

that skill is the bedrock of development.

ta je vještina temelj razvoja.

Over and over I hear,

Stalno iznova slušam,

"I would rather text than talk."

„Radije bih pisao poruke nego govorio.“

And what I'm seeing

A ono što vidim

is that people get so used to being short-changed

jest da su se ljudi toliko naviknuli na to da se zavaravaju

out of real conversation,

stvarnim razgovorom,

so used to getting by with less,

toliko su navikli na provlačenje s manjim,

that they've become almost willing

da su postali gotovo voljni

to dispense with people altogether.

biti bez ljudi u cijelosti.

So for example,

Na primjer,

many people share with me this wish,

mnogo ljudi sa mnom dijeli ovu želju

that some day a more advanced version of Siri,

da jednog dana naprednija verzija Sirija,

the digital assistant on Apple's iPhone,

digitalnog asistenta na Appleovom iPhoneu

will be more like a best friend,

bude nešto poput najboljeg prijatelja,

someone who will listen

nekoga tko će slušati

when others won't.

kad ostali ne žele.

I believe this wish

Vjerujem kako ova želja

reflects a painful truth

reflektira bolnu istinu

that I've learned in the past 15 years.

koju sam naučila u posljednjih 15 godina.

That feeling that no one is listening to me

Taj osjećaj da me nitko ne sluša

is very important

je vrlo važan

in our relationships with technology.

u našem odnosu s tehnologijom.

That's why it's so appealing

Zato je toliko privlačno

to have a Facebook page

imati Facebook

or a Twitter feed --

ili Twitter --

so many automatic listeners.

imate toliko automatskih slušatelja.

And the feeling that no one is listening to me

A osjećaj da nas nitko ne sluša

make us want to spend time

tjera nas da provodimo više vremena

with machines that seem to care about us.

s aparatima za koje nam se čini da brinu o nama.

We're developing robots,

Stvaramo robote,

they call them sociable robots,

zovu ih društvenim robotima,

that are specifically designed to be companions --

koji su posebno dizajnirani kako bi bili prijatelji --

to the elderly,

starijima,

to our children,

našoj djeci,

to us.

nama.

Have we so lost confidence

Jesmo li potpuno izgubili povjerenje

that we will be there for each other?

da ćemo biti tu jedni za druge?

During my research

Tijekom svog istraživanja

I worked in nursing homes,

radila sam u staračkim domovima

and I brought in these sociable robots

i donijela sam te društvene robote

that were designed to give the elderly

koji su dizajnirani da starijima

the feeling that they were understood.

daju osjećaj da ih netko razumije.

And one day I came in

Jednog sam dana došla

and a woman who had lost a child

i žena koja je izgubila dijete

was talking to a robot

pričala je s robotom

in the shape of a baby seal.

u obliku bebe tuljana.

It seemed to be looking in her eyes.

Činilo se kao da ju gleda u oči.

It seemed to be following the conversation.

Činilo se kao da prati razgovor.

It comforted her.

Utješilo ju je.

And many people found this amazing.

I mnogi ljudi to smatraju nevjerojatnim.

But that woman was trying to make sense of her life

Ali ta je žena pokušala naći smisao života

with a machine that had no experience

s aparatom koji nije imao iskustva

of the arc of a human life.

u ljudskom životu.

That robot put on a great show.

Taj je robot napravio pravu predstavu.

And we're vulnerable.

A mi smo ranjivi.

People experience pretend empathy

Ljudi doživljavaju umjetnu empatiju

as though it were the real thing.

kao da je stvarna.

So during that moment

Dakle, u tom trenu

when that woman

kada je ta žena

was experiencing that pretend empathy,

doživljavala umjetnu empatiju,

I was thinking, "That robot can't empathize.

ja sam razmišljala, „Taj robot ne može suosjećati.

It doesn't face death.

Ne suočava se sa smrću.

It doesn't know life."

Ne poznaje život.“

And as that woman took comfort

I dok je ta žena našla utjehu

in her robot companion,

u svom prijatelju robotu,

I didn't find it amazing;

ja to nisam smatrala nevjerojatnim;

I found it one of the most wrenching, complicated moments

ja sam to smatrala jednim od najiskrivljenijih, najkompliciranijih trenutaka

in my 15 years of work.

u 15 godina svog rada.

But when I stepped back,

Ali kad sam odmakla,

I felt myself

osjećala sam se

at the cold, hard center

kao hladno, teško središte

of a perfect storm.

savršene oluje.

We expect more from technology

Očekujemo više od tehnologije

and less from each other.

i manje jedni od drugih.

And I ask myself,

I pitam se,

"Why have things come to this?"

„Zašto su stvari došle do toga?“

And I believe it's because

I vjerujem da je to zato što nas

technology appeals to us most

tehnologija privlači

where we are most vulnerable.

tamo gdje smo najranjiviji,

And we are vulnerable.

a ranjivi smo.

We're lonely,

Usamljeni smo,

but we're afraid of intimacy.

ali se bojimo intimnosti.

And so from social networks to sociable robots,

Od društvenih mreža do društvenih robota,

we're designing technologies

dizajniramo tehnologije

that will give us the illusion of companionship

koje će nam dati iluziju prijateljstva

without the demands of friendship.

bez potraživanja prijateljstva.

We turn to technology to help us feel connected

Okrećemo se tehnologiji kako bi nam pomogla da se osjećamo povezano

in ways we can comfortably control.

na načine koje s udobnošću možemo kontrolirati.

But we're not so comfortable.

No nije nam tako udobno.

We are not so much in control.

Nemamo baš toliku kontrolu.

These days, those phones in our pockets

Ovih dana, ovi telefoni u našim džepovima

are changing our minds and hearts

mijenjaju naše umove i srca

because they offer us

jer nam nude

three gratifying fantasies.

tri zadovoljavajuće fantazije.

One, that we can put our attention

Jedna je da možemo svoju pažnju usmjeriti

wherever we want it to be;

gdje god želimo da ona bude;

two, that we will always be heard;

druga je da nas uvijek ima tko saslušati

and three, that we will never have to be alone.

i treća je da nikad ne moramo biti sami.

And that third idea,

Ta treća ideja

that we will never have to be alone,

da nikada nećemo biti sami

is central to changing our psyches.

središnja je u promjeni naše psihe

Because the moment that people are alone,

jer u trenu kad su ljudi sami,

even for a few seconds,

čak i na nekoliko sekundi,

they become anxious, they panic, they fidget,

postaju tjeskobni, paničare, uznemire se,

they reach for a device.

posežu za uređajem.

Just think of people at a checkout line

Sjetite se samo ljudi na blagajnama

or at a red light.

ili na crvenom svjetlu na semaforu.

Being alone feels like a problem that needs to be solved.

Kad smo sami, to nam se čini kao problem koji se mora riješiti

And so people try to solve it by connecting.

i onda ga ljudi pokušavaju riješiti spajanjem.

But here, connection

Ali ovdje je spajanje

is more like a symptom than a cure.

više nalik simptomu nego lijeku.

It expresses, but it doesn't solve,

Izražava, ali ne rješava

an underlying problem.

temeljni problem.

But more than a symptom,

No više od simptoma,

constant connection is changing

stalna spojenost mijenja

the way people think of themselves.

način na koji ljudi razmišljaju o sebi.

It's shaping a new way of being.

Oblikuje nov način življenja.

The best way to describe it is,

Najbolji način za opis toga je

I share therefore I am.

dijelim, dakle jesam.

We use technology to define ourselves

Koristimo tehnologiju da bismo definirali sami sebe

by sharing our thoughts and feelings

dijeleći svoje misli i osjećaje

even as we're having them.

baš kako ih doživljavamo.

So before it was:

Prije je to izgledalo ovako:

I have a feeling,

Osjećam nešto,

I want to make a call.

moram obaviti poziv.

Now it's: I want to have a feeling,

Sada to izgleda: Želim osjećati,

I need to send a text.

moram poslati poruku.

The problem with this new regime

Problem s tim novim režimom

of "I share therefore I am"

„dijelim, dakle jesam“

is that, if we don't have connection,

jest da ukoliko nemamo vezu,

we don't feel like ourselves.

ne osjećamo se kao mi.

We almost don't feel ourselves.

Gotovo da ne osjećamo sami sebe.

So what do we do? We connect more and more.

Što onda radimo? Povezujemo se sve više i više,

But in the process,

ali se tijekom procesa

we set ourselves up to be isolated.

izoliramo.

How do you get from connection to isolation?

Kako dođete od spajanja do izolacije?

You end up isolated

Završite izolirani,

if you don't cultivate the capacity for solitude,

ako ne njegujete kapacitet za samoćom,

the ability to be separate,

sposbnost za razdvajanjem,

to gather yourself.

kako biste stvorili sebe.

Solitude is where you find yourself

Samoća je mjesto gdje pronalazite sami sebe

so that you can reach out to other people

kako biste mogli doprijeti do drugih ljudi

and form real attachments.

i stvoriti stvarne veze.

When we don't have the capacity for solitude,

Kad nemamo kapacitet za samoću,

we turn to other people in order to feel less anxious

okrećemo se drugim ljudima da bismo se osjećali manje tjeskobnima

or in order to feel alive.

i osjećali se živima.

When this happens,

Kad se to dogodi

we're not able to appreciate who they are.

nismo u stanju cijeniti ono što oni jesu.

It's as though we're using them

To je kao da ih koristimo

as spare parts

kao rezervne dijelove

to support our fragile sense of self.

da bismo potpomogli ranjiv osjećaj sebe samih.

We slip into thinking that always being connected

Dolazimo do razmišljanja da će nam stalna priključenost

is going to make us feel less alone.

omogućiti da se manje osjećamo samima.

But we're at risk,

No riskiramo,

because actually it's the opposite that's true.

zato što je upravo suprotno istinito.

If we're not able to be alone,

Ako nismo u stanju biti sami,

we're going to be more lonely.

bit ćemo još usamljeniji

And if we don't teach our children to be alone,

i ako ne učimo svoju djecu da budu sama,

they're only going to know

jedino što će znati jest

how to be lonely.

kako da budu usamljeni.

When I spoke at TED in 1996,

Kada sam govorila na TED-u 1996.,

reporting on my studies

izvještavajući o svojim studijama

of the early virtual communities,

u ranim virtualnim zajednicama,

I said, "Those who make the most

rekla sam, „Oni koji većinu

of their lives on the screen

svog života provedu za ekranom,

come to it in a spirit of self-reflection."

dolaze do duhovnog odraza sebe samih.“

And that's what I'm calling for here, now:

I to je ono na što vas pozivam ovdje, sada:

reflection and, more than that, a conversation

odraz i više od toga, razgovor

about where our current use of technology

o tome kuda nas vodi naša trenutna

may be taking us,

upotreba tehnologije,

what it might be costing us.

i koliko bi nas mogla koštati.

We're smitten with technology.

Obuzeti smo tehnologijom.

And we're afraid, like young lovers,

Bojimo se, poput mladih ljubavnika,

that too much talking might spoil the romance.

da bi previše razgovaranja moglo uništiti romantiku.

But it's time to talk.

No, vrijeme je za razgovor.

We grew up with digital technology

Odrastali smo s digitalnom tehnologijom

and so we see it as all grown up.

i vidimo je sada kao odrasli.

But it's not, it's early days.

Ali nije, to su rani dani.

There's plenty of time

Imamo mnogo vremena

for us to reconsider how we use it,

da razmotrimo kako je upotrebljavati,

how we build it.

kako je graditi.

I'm not suggesting

Ne predlažem

that we turn away from our devices,

da se maknemo od svojih uređaja

just that we develop a more self-aware relationship

već da stvorimo samosvjestan odnos

with them, with each other

s njima, jedni s drugima

and with ourselves.

i sami sa sobom.

I see some first steps.

Vidim prve korake.

Start thinking of solitude

Počnite razmišljati o samoći

as a good thing.

kao o dobroj stvari.

Make room for it.

Napravite mjesta za nju.

Find ways to demonstrate this

Nađite načine kako demonstrirati ovo

as a value to your children.

kao vrijednost vašoj djeci.

Create sacred spaces at home --

Stvorite sveta mjesta u domovima --

the kitchen, the dining room --

kuhinja, dnevna soba --

and reclaim them for conversation.

i raskrčite ih za razgovor.

Do the same thing at work.

Napravite istu stvar na poslu.

At work, we're so busy communicating

Na poslu smo toliko zauzeti komunikacijom

that we often don't have time to think,

da često nemamo vremena razmišljati,

we don't have time to talk,

nemamo vremena pričati

about the things that really matter.

o stvarima koje su zaista bitne.

Change that.

Promijenite to.

Most important, we all really need to listen to each other,

Najvažnije, svi zaista trebamo slušati jedni druge,

including to the boring bits.

uključujući i dosadne dijelove

Because it's when we stumble

jer su to trenuci kad posrnemo,

or hesitate or lose our words

oklijevamo ili izgubimo,

that we reveal ourselves to each other.

naše riječi otkrivaju nas jedne drugima.

Technology is making a bid

Tehnologija nudi

to redefine human connection --

redefiniranje ljudske povezanosti --

how we care for each other,

kako brinemo jedni o drugima,

how we care for ourselves --

kako brinemo za sebe --

but it's also giving us the opportunity

ali nam također daje priliku

to affirm our values

da potvrdimo svoje vrijednosti

and our direction.

i svoj smjer.

I'm optimistic.

Optimistična sam.

We have everything we need to start.

Imamo sve što nam je potrebno za početak.

We have each other.

Imamo jedni druge.

And we have the greatest chance of success

I imamo najveću šansu za uspjeh

if we recognize our vulnerability.

ako prepoznamo svoju ranjivost.

That we listen

Da slušamo

when technology says

kad tehnologija kaže

it will take something complicated

da će uzeti nešto komplicirano

and promises something simpler.

i obećaje nešto jednostavnije.

So in my work,

U svom radu

I hear that life is hard,

čujem da je život težak,

relationships are filled with risk.

da su odnosi puni rizika.

And then there's technology --

A onda je tu tehnologija --

simpler, hopeful,

jednostavnija, puna nade,

optimistic, ever-young.

optimistična, vječno mlada.

It's like calling in the cavalry.

To je kao prizivanje konjice.

An ad campaign promises

Reklamna kampanja obećaje

that online and with avatars,

da online i avatarima

you can "Finally, love your friends

možete „Konačno, voljeti svoje prijatelje,

love your body, love your life,

voljeti svoje tijelo, voljeti svoj život,

online and with avatars."

online i avatarima.“

We're drawn to virtual romance,

Uvučeni smo u virtualnu romantiku,

to computer games that seem like worlds,

u računalne igre koje izgledaju poput svjetova,

to the idea that robots, robots,

u ideje da će roboti, roboti,

will someday be our true companions.

jednog dana biti naši istinski prijatelji.

We spend an evening on the social network

Provodimo večer na društvenoj mreži

instead of going to the pub with friends.

umjesto da odemo u kafić s prijateljima.

But our fantasies of substitution

Naše fantazije i zamjene

have cost us.

su nas koštale.

Now we all need to focus

Sada se svi trebamo usredotočiti

on the many, many ways

na mnoge, mnoge načine

technology can lead us back

na koje nas tehnologija može odvesti natrag

to our real lives, our own bodies,

u naše stvarne živote, naša tijela,

our own communities,

naše zajednice,

our own politics,

naše politike,

our own planet.

naš planet.

They need us.

Trebaju nas.

Let's talk about

Pričajmo o tome

how we can use digital technology,

kako možemo upotrijebiti digitalnu tehnologiju,

the technology of our dreams,

tehnologiju naših snova

to make this life

kako bismo ovaj život

the life we can love.

učinili životom koji možemo voljeti.

Thank you.

Hvala.

(Applause)

(Pljesak)