This app makes it fun to pick up litter | Jeff Kirschner

翻译人员: melody sun 校对人员: congmei Han

This story starts with these two --

故事是从他们两个开始的 ——

my kids.

我的孩子们。

We were hiking in the Oakland woods

我们在奥克兰森林里徒步的时候，

when my daughter noticed a plastic tub of cat litter in a creek.

我女儿发现一个塑料的 猫砂盆在小溪里飘着。

She looked at me and said,

她抬头看着我说：

"Daddy?

“爹地？

That doesn't go there."

那个不应该扔在那儿。”

When she said that, it reminded me of summer camp.

她说的这句话 让我想起一次夏令营。

On the morning of visiting day,

在家长来探访的那天，

right before they'd let our anxious parents come barreling through the gates,

就在孩子们让激动不安的 家长们拥挤穿过大门之前，

夏令营的指挥者说，

our camp director would say,

“快！每个人捡起5件垃圾。”

"Quick! Everyone pick up five pieces of litter."

You get a couple hundred kids each picking up five pieces,

你让几百个小孩 每个人捡起 5 件垃圾，

and pretty soon, you've got a much cleaner camp.

很快的，你就有了 一个干净很多的营地。

So I thought,

所以我想，

why not apply that crowdsourced cleanup model to the entire planet?

为什么不把这个清洁的方法 用在整个地球上呢？

And that was the inspiration for Litterati.

这就是"垃圾站“的灵感来源。

The vision is to create a litter-free world.

目的是创造一个没有垃圾的世界。

Let me show you how it started.

让我带你们看看它是怎么诞生的。

I took a picture of a cigarette using Instagram.

我用 instagram (图片社交软件） 传了一张废弃烟蒂的照片。

Then I took another photo ...

接着又拍了另一片垃圾...

and another photo ...

又拍了一张...

and another photo.

还有另一张...

And I noticed two things:

然后我意识到两件事：

one, litter became artistic and approachable;

第一，垃圾变得 更有艺术感，触手可及；

第二，

and two,

几天后，我的手机拍了 50 张垃圾的照片，

at the end of a few days, I had 50 photos on my phone

and I had picked up each piece,

我捡起了每一片垃圾，

and I realized that I was keeping a record

然后发现我有了一个记录，

of the positive impact I was having on the planet.

记录了我给这个地球 带来的正面影响。

That's 50 less things that you might see,

你们会少看到 50 件垃圾，

or you might step on,

或者少踩到，

or some bird might eat.

或者少被鸟类吃到。

So I started telling people what I was doing,

于是我开始告诉大家我在做什么，

and they started participating.

然后他们也开始参与进来。

One day,

有一天，

this photo showed up from China.

这张来自中国的照片出现了。

And that's when I realized

那一刻我意识到，

that Litterati was more than just pretty pictures;

”垃圾站“远远不止好看的照片；

we were becoming a community that was collecting data.

我们正在变成 一个收集数据的团体。

Each photo tells a story.

每一张照片都是一个故事。

它告诉我们谁捡起来了什么，

It tells us who picked up what,

a geotag tells us where

一个地理标签告诉我们地点，

and a time stamp tells us when.

一个时间戳告诉我们时间。

So I built a Google map,

所以我建了一个谷歌地图，

and started plotting the points where pieces were being picked up.

开始把垃圾被捡起的 地点标在上面。

And through that process, the community grew

在这个过程中，我们的团体在壮大，

and the data grew.

收集到的信息也越来越丰富。

My two kids go to school right in that bullseye.

我的两个孩子就在 那个中间的空地上学。

Litter:

垃圾：

it's blending into the background of our lives.

它正在融入我们生活的背景中。

But what if we brought it to the forefront?

可是如果我们把它放在前面呢？

What if we understood exactly what was on our streets,

如果我们能准确明白我们的街道上，

our sidewalks

人行道边，

and our school yards?

学校的院子里，究竟有什么，

How might we use that data to make a difference?

我们能用那些信息 做出一些改变么？

让我来带你看一看。

Well, let me show you.

The first is with cities.

第一步是城市。

旧金山的市政想了解 烟头在垃圾中的比例。

San Francisco wanted to understand what percentage of litter was cigarettes.

Why?

为什么呢？

To create a tax.

再添加一项税款。

So they put a couple of people in the streets

所以他们派出一些人在街上，

拿着铅笔和写字板，

with pencils and clipboards,

who walked around collecting information

到处走动，搜集信息。

which led to a 20-cent tax on all cigarette sales.

根据结果制定了买烟 需要交20美分的税。

And then they got sued

然后他们被 “大烟”（卖烟公司）

by big tobacco,

起诉了，

who claimed that collecting information with pencils and clipboards

那个公司说铅笔和 写字板收集的信息

is neither precise nor provable.

一点也不精确和可靠。

The city called me and asked if our technology could help.

旧金山市政打电话给我 寻求技术支持。

I'm not sure they realized

我不确定他们有没有意识到

that our technology was my Instagram account --

我们的技术就是我的 Instagram 账号。

(Laughter)

（笑声）

But I said, "Yes, we can."

但我说：“好的，没问题。”

(Laughter)

"And we can tell you if that's a Parliament or a Pall Mall.

（笑声）

"我们可以告诉你 那是在政府或者商场。

Plus, every photograph is geotagged and time-stamped,

而且，所有的照片都会有 地址和时间的记录，

providing you with proof."

给你证据。“

Four days and 5,000 pieces later,

4 天之后，有5000 张照片

our data was used in court to not only defend but double the tax,

作为我们的数据在法庭上被用来 辩护，还把税额加倍了，

generating an annual recurring revenue of four million dollars

让旧金山每年多了 四百万的可持续性收入

for San Francisco to clean itself up.

来清理该市的垃圾。

Now, during that process I learned two things:

在那个过程中我学到了两件事：

第一，Instagram 不是正确的工具——

one, Instagram is not the right tool --

(Laughter)

（笑声）

so we built an app.

所以我们建了一个 应用程序（APP）。

And two, if you think about it,

第二， 想想看，

every city in the world has a unique litter fingerprint,

世界上每个城市都有 自己独特的垃圾痕迹，

and that fingerprint provides both the source of the problem

这个痕迹提供了问题的根源

and the path to the solution.

和解决的途径。

If you could generate a revenue stream

如果你可以通过 了解烟头所占的百分比

just by understanding the percentage of cigarettes,

来产生收入，

well, what about coffee cups

那么，咖啡杯呢？

or soda cans

或者，饮料罐？

or plastic bottles?

塑料瓶？

If you could fingerprint San Francisco, well, how about Oakland

如果你可以找到旧金山的 垃圾痕迹，那么奥克兰呢？

or Amsterdam

阿姆斯特丹？

or somewhere much closer to home?

或者离我们更近的地方？

And what about brands?

那些品牌厂商呢？

How might they use this data

他们可不可以用这些数据

to align their environmental and economic interests?

来修改他们的环境 和经济利益之比？

There's a block in downtown Oakland that's covered in blight.

在奥克兰市中心有一个街区 环境相当恶劣。

The Litterati community got together and picked up 1,500 pieces.

”垃圾站“ 的成员们聚集在一起 捡起了 1500 片垃圾。

And here's what we learned:

由此我们知道了：

most of that litter came from a very well-known taco brand.

大部分的垃圾来自于 一个非常知名的玉米饼牌子。

Most of that brand's litter were their own hot sauce packets,

它们大部分的垃圾是自产的辣酱包，

and most of those hot sauce packets hadn't even been opened.

而且大部分辣酱包都没有被打开过。

The problem and the path to the solution --

这个问题和解决的方式是，

well, maybe that brand only gives out hot sauce upon request

这个品牌可以只在 顾客要求的时候给出辣酱，

or installs bulk dispensers

或者安装散装机，

or comes up with more sustainable packaging.

或者生产更环保的包装。

How does a brand take an environmental hazard,

一个品牌如何把一个对环境的危害，

turn it into an economic engine

转变成一个经济利益增长动力、

and become an industry hero?

进而成为产业的英雄？

If you really want to create change,

如果你真的想要做出改变，

there's no better place to start than with our kids.

没有比从孩子的教育 开始更好的了。

A group of fifth graders picked up 1,247 pieces of litter

一群五年级的学生 仅仅在他们的校园里

just on their school yard.

就捡起了1247片垃圾。

And they learned that the most common type of litter

然后他们了解到，最常见的垃圾

were the plastic straw wrappers from their own cafeteria.

就是他们食堂里 包吸管的塑料包装。

So these kids went to their principal and asked,

所以这些孩子去 找了他们的校长说，

"Why are we still buying straws?"

”为什么我们还要买吸管？“

And they stopped.

然后学校就再也不买了。

And they learned that individually they could each make a difference,

他们懂得了每一个人 都可以做出小的改变，

but together they created an impact.

但加在一起他们可以 制造一个巨大的影响。

不管你是学生还是科学家，

It doesn't matter if you're a student or a scientist,

whether you live in Honolulu or Hanoi,

住在檀香山（夏威夷州首府） 还是河内（越南首都），

this is a community for everyone.

人人都可以参与到这个捡垃圾社区。

It started because of two little kids in the Northern California woods,

这一切从两个在北卡罗来纳 森林的小朋友开始的，

and today it's spread across the world.

现在散播在全球各个角落。

And you know how we're getting there?

你知道我们是怎么实现的吗？

One piece at a time.

一次捡起一片垃圾。

Thank you.

谢谢。

(Applause)

（掌声）