How to build your creative confidence | David Kelley

Translator: Timothy Covell Reviewer: Morton Bast

翻译人员: Karen SONG 校对人员: Ray Liu

今天我想讲一讲

I wanted to talk to you today about creative confidence.

关于创造力自信心的问题

I'm going to start way back in the third grade

最开始我要追溯到

at Oakdale School in Barberton, Ohio.

我还在俄亥俄州巴伯顿的欧克代尔学校上三年级的时候

记得有一天，我最好的朋友布莱恩正在做手工

I remember one day my best friend Brian was working on a project.

他在用老师放在水池下的陶土

He was making a horse out of the clay our teacher kept under the sink.

做一匹马

忽然，跟他同桌的一个女孩儿

And at one point, one of the girls that was sitting at his table,

看到他在做的东西

seeing what he was doing, leaned over and said to him,

靠过来说道

“真差劲。那看起来一点儿也不像马”

"That's terrible. That doesn't look anything like a horse."

布莱恩的肩膀懈下来

And Brian's shoulders sank.

And he wadded up the clay horse and he threw it back in the bin.

把陶土小马捏成一团，扔进了垃圾箱

之后我再也没见过布莱恩做类似的手工了

I never saw Brian do a project like that ever again.

And I wonder how often that happens, you know?

我想知道这种事有多普遍

当我对学生们讲布莱恩的故事时

It seems like when I tell that story of Brian to my class,

似乎有很多人想在课后留下来

a lot of them want to come up after class

and tell me about their similar experience,

告诉了我他们自己类似的经历

老师如何贬低他们

how a teacher shut them down,

同学如何不留情面

or how a student was particularly cruel to them.

其中一些人从此再也不相信

And then some kind of opt out of thinking of themselves as creative

自己是有创意的人

at that point.

我发现这种童年时的改变

And I see that opting out that happens in childhood,

会变得越来越深刻

and it moves in and becomes more ingrained, even,

甚至直至成年

by the time you get to adult life.

所以我们看到很多这样的例子

So we see a lot of this.

当我们办讲座

When we have a workshop

or when we have clients in to work with us side by side,

或是与客户在一起工作的时候

最终我们会进入一个环节

eventually we get to the point in the process

一个模糊的、非常规的环节

that's kind of fuzzy or unconventional.

最终，这些高层经理会抽出他们的黑莓手机

And eventually, these big-shot executives whip out their BlackBerrys

说他们必须打几个非常重要的电话

and they say they have to make really important phone calls,

然后就走出了房间

and they head for the exits.

他们感到极不舒服

And they're just so uncomfortable.

When we track them down and ask them what's going on,

当我们跟踪调查，问他们到底是怎么回事

他们回答道：“我真不是创造型的人”

they say something like, "I'm just not the creative type."

But we know that's not true.

我们知道事实并非如此

If they stick with the process, if they stick with it,

如果他们坚持到底

they end up doing amazing things.

就会取得非常惊人的成果

And they surprise themselves at just how innovative

然后他们会感到非常惊奇

they and their teams really are.

自己和所在团队是多么有创意

所以我一直在研究这种评价恐惧症

So I've been looking at this fear of judgment that we have,

that you don't do things, you're afraid you're going to be judged;

你不去做一件事，因为你害怕被评价

if you don't say the right creative thing, you're going to be judged.

如果你说不出正确的有创造性的想法，就会被品头论足

我的主要突破发生在

And I had a major breakthrough,

我遇到心理学家艾伯特.班杜拉(Albert Bandura)之后

when I met the psychologist Albert Bandura.

不知你们了不了解艾伯特.班杜拉

I don't know if you know Albert Bandura, but if you go to Wikipedia,

但如果你们查查维基百科

it says that he's the fourth most important psychologist in history --

上面写着他是历史上最重要的心理学家第四名

弗洛伊德、斯金纳、某某和班杜拉

you know, like Freud, Skinner, somebody and Bandura.

(Laughter)

班杜拉已经86岁了，还在斯坦福任职

Bandura is 86 and he still works at Stanford.

And he's just a lovely guy.

他是一个友善的人

我去拜访他

So I went to see him,

because he's just worked on phobias for a long time,

因他在恐惧症领域有多年经验

which I'm very interested in.

而我对此很感兴趣

He had developed this way,

他开发出一种方法

this, kind of, methodology,

that ended up curing people in a very short amount of time,

能在短时间内治好各种恐惧症

like, in four hours.

在四小时的治疗时间里，治愈率相当高

He had a huge cure rate of people who had phobias.

And we talked about snakes -- I don't know why --

我们谈到了蛇

不过我们就谈到了蛇，以及人对蛇的恐惧

we talked about snakes and fear of snakes as a phobia.

谈话令人愉悦，非常有趣

And it was really enjoyable, really interesting.

他告诉我他邀请受试者进入房间

He told me that he'd invite the test subject in,

and he'd say, "You know, there's a snake in the next room

对他们说：“隔壁房间有一条蛇

我们要走进去”

and we're going to go in there."

多数受试者回答

To which, he reported, most of them replied,

"Hell no! I'm not going in there, certainly if there's a snake in there."

“天哪，不！我肯定不会进去的！

有蛇在那儿”

班杜拉有一套极为成功的步骤

But Bandura has a step-by-step process that was super successful.

So he'd take people to this two-way mirror

首先他把受试者带到双面镜前

looking into the room where the snake was.

观察蛇在房间里的动向

让人们逐渐适应

And he'd get them comfortable with that.

Then through a series of steps,

然后经过一系列步骤

受试者被带到打开的房间门口站着

he'd move them and they'd be standing in the doorway with the door open,

and they'd be looking in there.

往里面看

And he'd get them comfortable with that.

并逐渐适应

之后还有许多循序渐进的步骤

And then many more steps later, baby steps,

他们进入房间，带着焊工那种皮手套

they'd be in the room, they'd have a leather glove like a welder's glove on,

触摸蛇

and they'd eventually touch the snake.

当他们摸到蛇的时候

And when they touched the snake, everything was fine. They were cured.

In fact, everything was better than fine.

事实上，结果比这更好

These people who had lifelong fears of snakes

这些生来对蛇恐惧的人

说道

were saying things like,

“看那条蛇多漂亮”

"Look how beautiful that snake is."

And they were holding it in their laps.

他们可以把蛇放在膝盖上

班杜拉称之为“引导性掌控”

Bandura calls this process "guided mastery."

I love that term: guided mastery.

我喜欢这个术语：“引导性掌控”

其他的事发生了

And something else happened.

These people who went through the process and touched the snake

在这些人经历所有程序最后触摸到蛇后

他们对生活中其他事情的焦虑也都减轻了

ended up having less anxiety about other things in their lives.

他们更努力，更坚持

They tried harder, they persevered longer,

and they were more resilient in the face of failure.

在失败面前表现得更有韧性

他们获得了一种新的自信

They just gained a new confidence.

班杜拉称这种自信为自我效能

And Bandura calls that confidence "self-efficacy,"

the sense that you can change the world

一种你能改变世界的感觉

你能达成自己目标的感觉

and that you can attain what you set out to do.

与班杜拉的会见对我意义非凡

Well, meeting Bandura was really cathartic for me,

because I realized that this famous scientist

因为我认识到这位著名的科学家

有文献和科学证据来证明

had documented and scientifically validated

我们过去三十年所见证的事情

something that we've seen happen for the last 30 years:

that we could take people who had the fear that they weren't creative,

证明了我们可以带领那些惧怕自己没有创造力的人们

and we could take them through a series of steps,

通过一系列步骤

kind of like a series of small successes,

一系列小小的成功

and they turn fear into familiarity.

把惧怕成为熟悉，让他们给自己带来惊喜

And they surprise themselves.

这种转变是惊人的

That transformation is amazing.

我们不断在斯坦福设计学院(d.school)看到

We see it at the d.school all the time.

People from all different kinds of disciplines,

不同学科的人们

他们认为自己只是善于分析

they think of themselves as only analytical.

And they come in and they go through the process, our process,

他们来我们这儿，经历我们开发的流程

they build confidence and now they think of themselves differently.

树立自信，对自己产生新的看法

And they're totally emotionally excited about the fact that they walk around

他们会非常的激动

因为他们从此之后

thinking of themselves as a creative person.

会认为自己是有创造力的人

我认为我今天的任务之一

So I thought one of the things I'd do today

is take you through and show you what this journey looks like.

就是向你们展示这个过程是怎样的

对于我来说，演示这个过程最好的例子就是道格.迪兹(Doug Dietz)

To me, that journey looks like Doug Dietz.

道格.迪兹是个技术型人才

Doug Dietz is a technical person.

他设计医用成像设备

He designs large medical imaging equipment.

大型的医用成像设备

他为通用电气(GE)工作，有非常成功的事业

He's worked for GE, and he's had a fantastic career.

不过他也曾有危机时刻

But at one point, he had a moment of crisis.

他在医院里观察他的核磁共振仪器的实际使用

He was in the hospital looking at one of his MRI machines in use,

他看到一个年轻的家庭

when he saw a young family, and this little girl.

那家的小女孩

被吓哭了

And that little girl was crying and was terrified.

道格心情沮丧地发现

And Doug was really disappointed to learn

医院里将近80%的儿科患者

that nearly 80 percent of the pediatric patients in this hospital

had to be sedated in order to deal with his MRI machine.

需要服用镇静剂才能做核磁共振

因为这之前他一直为自己的工作感到骄傲

And this was really disappointing to Doug,

这令道格大为受挫

because before this time, he was proud of what he did.

He was saving lives with this machine.

他觉得自己的这台机器能拯救生命

然而事实给了他很大打击

But it really hurt him to see the fear that this machine caused in kids.

这台机器给孩子们带来的是恐惧

About that time, he was at the d.school at Stanford taking classes.

就在那时，他正在斯坦福设计学院学习

他知道了我们的流程

He was learning about our process, about design thinking, about empathy,

关于设计性思维，同情心

以及迭代的原型设计

about iterative prototyping.

And he would take this new knowledge and do something quite extraordinary.

他运用了这些新知识

做出了非凡的成果

他重新设计了扫描检查的全部体验

He would redesign the entire experience

of being scanned.

And this is what he came up with.

这就是他的成果

(Laughter)

他把核磁共振检查变成了孩子们的大冒险

He turned it into an adventure for the kids.

他在墙上和机器上画上图案

He painted the walls and he painted the machine,

他请懂孩子的人对医务人员重新培训

and he got the operators retrained by people who know kids,

比如说儿童博物馆的工作人员

like children's museum people.

对孩子们来说这是一次独特体验

And now when the kid comes, it's an experience.

And they talk to them about the noise and the movement of the ship.

他们对孩子们解释噪音和检查舱的运行

他们对来检查的孩子说

And when they come, they say,

"OK, you're going to go into the pirate ship,

“好了，你现在要潜入这艘海盗船

but be very still, because we don't want the pirates to find you."

别乱动，不然海盗会发现你的”

结果是戏剧化的

And the results were super dramatic:

需要服用镇静剂的孩子从80%

from something like 80 percent of the kids needing to be sedated,

to something like 10 percent of the kids needing to be sedated.

降到了10%

And the hospital and GE were happy, too,

医院和通用电气公司对此都很高兴

because you didn't have to call the anesthesiologist all the time,

他们不用一直找麻醉师了

and they could put more kids through the machine in a day.

每天可以做的检查数量增加了

这个定量结果十分显著

So the quantitative results were great.

But Doug's results that he cared about were much more qualitative.

但道格真正在乎的是定性结论

He was with one of the mothers

他陪同一位母亲

waiting for her child to come out of the scan.

等待她的孩子完成检查

And when the little girl came out of her scan,

当小女孩做完了检查

she ran up to her mother and said,

她跑到妈妈那儿说

"Mommy, can we come back tomorrow?"

“妈妈，我们明天还能来吗？”

(Laughter)

(笑声)

我不止一次听道格讲起这个故事

And so, I've heard Doug tell the story many times

of his personal transformation

这个故事关于他个人的转变

和由此而来的突破性设计

and the breakthrough design that happened from it,

but I've never really seen him tell the story of the little girl

但每一次他讲到那个小女孩的故事

他都会眼含泪水

without a tear in his eye.

Doug's story takes place in a hospital.

道格的故事发生在医院里

我恰巧对医院略知一二

I know a thing or two about hospitals.

几年前我感觉自己的脖子侧面长了一个肿块

A few years ago, I felt a lump on the side of my neck.

于是轮到我去做核磁共振了

It was my turn in the MRI machine.

是肿瘤。恶性的。

It was cancer, it was the bad kind.

我被告知只有40%的存活率

I was told I had a 40 percent chance of survival.

当我坐在一群穿着病号服的病患中间

So while you're sitting around with the other patients,

in your pajamas,

所有人看起来都苍白瘦弱

and everybody's pale and thin --

等着轮到自己做放疗的那些时间里

(Laughter)

you know? -- and you're waiting for your turn to get the gamma rays,

会想到很多事

you think of a lot of things.

多数时间是想“我能活下来吗？”

Mostly, you think about: Am I going to survive?

我也无数次想到

And I thought a lot about:

What was my daughter's life going to be like without me?

要是我不在了，我女儿会怎样？

我也想到很多别的事情

But you think about other things.

我经常想：我来到世上究竟要做什么？

I thought a lot about: What was I put on Earth to do?

What was my calling? What should I do?

我的使命是什么？我应该做什么？

我很幸运，因为有很多选择

I was lucky because I had lots of options.

We'd been working in health and wellness,

我们一直从事医疗福利领域的工作

and K-12, and the developing world.

为K through 12项目工作，为第三世界工作

so there were lots of projects that I could work on.

我能做的项目有很多

但在那时我决定要投身于

But then I decided and committed at this point,

我最想做的工作

to the thing I most wanted to do,

那就是去帮助尽可能多的人

which was to help as many people as possible

让他们重新获得成长过程中丢失的创造力自信心

regain the creative confidence they lost along their way.

如果我活下来，我就去做这件事

And if I was going to survive, that's what I wanted to do.

我活下来了，如你们所见

I survived, just so you know.

(Laughter)

(笑声)

(Applause)

(鼓掌声)

我坚信

I really believe that when people gain this confidence --

当人们获得这种自信

正如我们一直以来在斯坦福设计学院和IDEO公司看到的

and we see it all the time at the d.school and at IDEO --

人们就会开始研究生命中真正重要的东西

that they actually start working on the things

that are really important in their lives.

一些人辞掉当下的工作，开辟了新的方向

We see people quit what they're doing and go in new directions.

We see them come up with more interesting -- and just more -- ideas,

他们有了更多有趣的想法

这让他们能从更好的想法中作出抉择

so they can choose from better ideas.

从而做出更好的抉择

And they just make better decisions.

我知道在TED应该有种改变世界的精神

I know at TED, you're supposed to have a change-the-world kind of thing,

每个人都有这种改变世界的精神

isn't that -- everybody has a change-the-world thing?

对于我来说，就是让这一切发生

If there is one for me, this is it, to help this happen.

我希望诸位能加入我的探索

So I hope you'll join me on my quest,

作为思想的领袖

you as, kind of, thought leaders.

It would be really great if you didn't let people divide the world

这是一件伟大的事：不让人们把世界上的人

into the creatives and the non-creatives, like it's some God-given thing,

分成有创意和没创意两种，好像创造力是上天恩赐似的

而是让人们意识到他们天生是有创造力的

and to have people realize that they're naturally creative,

而且人们应该为自己的创意插上现实的翅膀

and that those natural people should let their ideas fly;

这样他们就会成就班杜拉所说的“自我效能”

that they should achieve what Bandura calls self-efficacy,

你能够达到自己的目标

that you can do what you set out to do,

and that you can reach a place of creative confidence

你可以拥有创造力自信心

然后去触碰蛇

and touch the snake.

Thank you.

谢谢各位

(鼓掌声)

(Applause)