Design for All 5 Senses | Jinsop Lee | TED Talks

Prevodilac: Marijana Stojanović Lektor: Mile Živković

In an age of global strife and climate change,

U doba globalnih poteškoća i klimatskih promena,

I'm here to answer the all important question:

ja dolazim sa odgovorom na najvažnije pitanje:

Why is sex so damn good?

Zašto je seks tako dobar?

If you're laughing, you know what I mean.

Ako se smejete, znate na šta mislim.

Ali pre nego što dođemo do odgovora,

Now, before we get to that answer,

želim da vam kažem nešto o Krisu Hosmeru.

let me tell you about Chris Hosmer.

Chris is a great friend of mine from my university days,

Kris je moj prijatelj iz univerzitetskih dana

but secretly, I hate him.

ali u poverenju, mrzim ga.

Here's why. Back in university, we had a quick project

Evo i zašto. Jednom smo na univerzitetu dobili zadatak

to design some solar-powered clocks.

da dizajniramo sat sa solarnim napajanjem.

Here's my clock.

Ovo je moj sat.

It uses something called the dwarf sunflower,

Koristi patuljasti suncokret

which grows to about 12 inches in height.

koji dostiže visinu do 30 centimetara.

Now, as you know, sunflowers

Kao što znate,

track the sun during the course of the day.

suncokreti prate kretanje sunca tokom dana.

So in the morning, you see which direction the sunflower is facing,

Ujutru pogledate u kom pravcu je okrenuta glava suncokreta

and you mark it on the blank area in the base.

i onda taj položaj zabeležite na prazan prostor na postolju.

At noon, you mark the changed position of the sunflower,

U podne zabeležite promenjen položaj suncokreta,

and in the evening again, and that's your clock.

predveče još jednom, i tako funkcioniše sat.

Now, I know my clock doesn't tell you the exact time,

Znam da moj sat ne pokazuje vreme u minut,

but it does give you a general idea using a flower.

ali vam daje neku ideju uz pomoć cveta.

So, in my completely unbiased, subjective opinion,

Dakle, po mom apsolutno nepristrasnom, subjektivnom mišljenju,

it's brilliant.

ideja je briljantna.

However, here's Chris's clock.

Međutim, ovo je Krisov sat.

It's five magnifying glasses with a shot glass under each one.

Čine ga pet uveličavajućih stakala sa čašicom ispod svake.

In each shot glass is a different scented oil.

U svakoj čašici je mirišljavo ulje drugačijeg mirisa.

In the morning, the sunlight will shine down

Ujutru, sunce obasjava

on the first magnifying glass,

prvo uveličavajuće staklo,

focusing a beam of light on the shot glass underneath.

fokusirajući zrak svetlosti na čašicu pod njim.

This will warm up the scented oil inside,

Ovo zagreva mirišljavo ulje

and a particular smell will be emitted.

i odgovarajući miris počinje da se širi.

A couple of hours later, the sun will shine

Nekoliko sati kasnije, sunce će obasjati

on the next magnifying glass, and a different smell will be emitted.

sledeće uveličavajuće staklo i osetiće se drugi miris.

So during the course of the day, five different smells

Na taj način, pet različitih mirisa

are dispersed throughout that environment.

se izbacuje u okolinu u toku jednog dana.

Anyone living in that house can tell the time

Bilo ko ko se nalazi u kući će moći da odredi vreme,

just by the smell.

i to samo po mirisu.

You can see why I hate Chris.

Sada vam je jasno zašto mrzim Krisa.

I thought my idea was pretty good,

Mislio sam da je moja ideja prilično dobra,

but his idea is genius,

ali njegova je bila genijalna.

and at the time, I knew his idea was better than mine,

Još tada sam znao da je njegova ideja bolja od moje,

but I just couldn't explain why.

ali nisam mogao da objasnim zašto.

One thing you have to know about me is I hate to lose.

Jedna stvar koju morate znati o meni je da mrzim da gubim.

This problem's been bugging me for well over a decade.

To je nešto što me muči već više od decenije.

All right, let's get back to the question of why sex is so good.

Ali da se vratimo na pitanje zašto je seks tako dobar.

Many years after the solar powered clocks project,

Mnogo godina nakon zadatka sa satovima na solarno napajanje,

a young lady I knew suggested maybe sex is so good

jedna mlada dama koju sam poznavao je rekla da je možda seks toliko dobar

because of the five senses.

zbog naših pet čula.

And when she said this, I had an epiphany.

Kada je to rekla, doživeo sam prosvetljenje.

So I decided to evaluate different experiences I had in my life

Rešio sam da procenim različita iskustva koja sam imao tokom života

from the point of view of the five senses.

kroz perspektivu svakog od pet čula.

To do this, I devised something called the five senses graph.

Da bih u tome uspeo, napravio sam "grafik pet čula".

Along the y-axis, you have a scale from zero to 10,

Na Y osi se nalazi skala od nula do dest,

and along the x-axis, you have, of course, the five senses.

a na X osi se nalazi pet čula.

Anytime I had a memorable experience in my life,

Svaki put kada bih imao neko nezaboravno iskustvo

I would record it on this graph like a five senses diary.

zabeležio bih ga na ovom grafku. Nešto poput dnevnika za pet čula.

Here's a quick video to show you how it works.

Pokazaću vam kako to izgleda na jednom kratkom snimku.

(Video) Jinsop Lee: Hey, my name's Jinsop,

Zdravo, ja sam Đinsop

and today, I'm going to show you what riding motorbikes

i danas ću vam pokazati kako je to voziti motor

iz perspektive pet čula. Hej!

is like from the point of view of the five senses. Hey!

Bike designer: This is [unclear], custom bike designer.

Ja sam [nejasno], dizajner motora po narudžbini.

(Motorcyle revving)

(Rzanje motora)

[Sound]

[Zvuk]

[Touch]

[Dodir]

[Sight]

[Vid]

[Smell]

[Miris]

[Taste]

[Ukus]

JL: And that's how the five senses graph works.

ĐL: I tako funkcioniše grafik pet čula.

Now, for a period of three years, I gathered data,

Prikupljao sam podatke tri godine,

not just me but also some of my friends,

ne samo ja, nego i neki od mojih prijatelja.

and I used to teach in university, so I forced my --

A s obzirom da sam nekada predavao na univerzitetu, naterao sam -

I mean, I asked my students to do this as well.

hoću da kažem, zamolio sam neke od mojih studenata da urade to isto.

So here are some other results.

I evo nekih od rezultata.

The first is for instant noodles.

Prvi je za instant nudle.

Now obviously, taste and smell are quite high,

Naravno, ukus i miris su na visokim tačkama,

but notice sound is at three.

ali primetićete da je zvuk na tri.

Many people told me a big part

Mnogo ljudi mi je reklo kako veliku ulogu

of the noodle-eating experience is the slurping noise.

u toku samog jela igra i srkanje.

You know. (Slurps)

Znate već. (Srkanje)

Needless to say, I no longer dine with these people.

Ne moram da naglasim da sa tim ljudima više ne jedem.

OK, next, clubbing.

U redu, sledeće - odlazak u klub.

OK, here what I found interesting was

Ono što mi je ovde bilo interesantno

that taste is at four, and many respondents told me

je da je ukus na četiri, a mnogi sagovornici su mi rekli

it's because of the taste of drinks,

da je to zbog ukusa pića,

but also, in some cases, kissing is a big part of the clubbing experience.

ali isto tako, u nekim slučajevima, ljubljenje je veliki deo tog klupskog iskustva.

These people I still do hang out with.

A sa ovim ljudima se i dalje družim.

All right, and smoking.

I pušenje.

Here I found touch is at [six], and one of the reasons

Ovde sam saznao da je dodir na šest, a jedan od razloga je taj

is that smokers told me the sensation of holding a cigarette

da su mi pušači rekli kako je veliki deo pušačkog iskustva osećaj

and bringing it up to your lips is a big part of the smoking experience,

držanja cigarete i prinošenja je ustima.

which shows, it's kind of scary to think

Što nam pokazuje, a na neki način je i jezivo,

how well cigarettes are designed by the manufacturers.

koliko dobro su proizvođači dizajnirali cigarete.

OK. Now, what would the perfect experience

Dobro. Sad, kako bi izgledalo savršeno iskustvo

look like on the five senses graph?

na grafiku pet čula?

It would, of course, be a horizontal line along the top.

Bila bi to jedna horizontalna linija duž samog vrha.

Now you can see, not even as intense an experience

Ali kao što ste videli, ni intenzivno iskustvo

as riding a motorbike comes close.

poput vožnje motora nije ni izbliza tako dobro.

In fact, in the years that I gathered data,

U stvari, za sve godine koliko sam prikupljao podatke,

only one experience came close to being the perfect one.

samo jedno iskustvo je bilo blizu savršenog.

That is, of course, sex. Great sex.

A to je, naravno, seks. Sjajan seks.

Respondents said that great sex

Sagovornici su rekli da sjajan seks

hits all of the five senses at an extreme level.

pogađa svih pet čula na ekstremnom nivou.

Here I'll quote one of my students who said,

Da citiram jednog od mojih učenika:

"Seks je toliko dobar da, čak i kad je loš, dobar je."

"Sex is so good, it's good even when it's bad."

So the five senses theory does help explain

Dakle, teorija o pet čula može da objasni

why sex is so good.

zbog čega je seks toliko dobar.

Now in the middle of all this five senses work,

I upravo u toku ovog projekta sa pet čula

I suddenly remembered the solar-powered clocks project

iznenada sam se setio projekta sa satovima na solarno napajanje

from my youth.

iz mojih mlađih dana.

And I realized this theory also explains why Chris's clock

I shvatio sam da ova teorija takođe objašnjava zbog čega je Krisov sat

is so much better than mine.

toliko bolji od mog.

You see, my clock only focuses on sight,

Vidite, moj sat se fokusira samo na vid

and a little bit of touch.

i nešto malo na dodir.

Here's Chris's clock.

A evo Krisovog sata.

It's the first clock ever that uses smell to tell the time.

To je prvi sat koji koristi miris kako bi se očitalo vreme.

In fact, in terms of the five senses,

Štaviše, ako pričamo o pet čula,

Chris's clock is a revolution.

Krisov sat je revolucionaran.

And that's what this theory taught me about my field.

I upravo to me je ova teorija naučila o mojoj oblasti.

You see, up till now, us designers,

Vidite, sve do sada, mi dizajneri

we've mainly focused on making things look very pretty,

smo se koncentrisali uglavnom na to da stvari koje pravimo izgledaju lepo

and a little bit of touch,

i možda budu prijatne na dodir,

which means we've ignored the other three senses.

što znači da smo zanemarili ostala tri čula.

Chris's clock shows us that even raising just one

Krisov sat nam pokazuje da uključivanje makar i jednog

of those other senses can make for a brilliant product.

od tih ostalih čula osigurava genijalan proizvod.

So what if we started using the five senses theory

Dakle, šta ako bismo počeli da koristimo teoriju pet čula

in all of our designs?

u svim našim dizajnima?

Here's three quick ideas I came up with.

Evo tri ideje koje sam smislio na brzinu.

This is an iron, you know, for your clothes,

Ovo je pegla za odeću,

to which I added a spraying mechanism,

kojoj sam dodao mehanizam za raspršivanje

so you fill up the vial with your favorite scent,

tako da kada napunite bočicu vašim omiljenim mirisom

and your clothes will smell nicer,

vaša odeća će mirisati lepše,

but hopefully it should also make

ali će isto tako, nadam se,

the ironing experience more enjoyable.

učiniti peglanje mnogo prijatnijim.

We could call this "the perfumator."

Možemo ovu peglu nazvati "Parfemator".

All right, next.

U redu, sledeći.

So I brush my teeth twice a day,

Ja perem zube dva puta dnevno,

and what if we had a toothbrush

i šta bi bilo ako bismo imali četkicu za zube

that tastes like candy,

sa ukusom slatkiša,

and when the taste of candy ran out,

tako da kada se ukus slatkiša izgubi,

you'd know it's time to change your toothbrush?

znate da je vreme da promenite četkicu?

Finally, I have a thing for the keys on a flute or a clarinet.

Ja volim dirke na flauti ili klarinetu.

It's not just the way they look, but I love the way they feel

Ne samo kako izgledaju, već volim i osećaj pod prstima

when you press down on them.

kada ih pritisnete.

Now, I don't play the flute or the clarinet,

Ja ne sviram ni flautu ni klarinet,

so I decided to combine these keys with an instrument I do play:

pa sam rešio da ukombinujem ove dirke sa jedinim instrumentom koji sviram:

the television remote control.

daljinskim upravljačem.

Now, when we look at these three ideas together,

Kada pogledamo ove tri ideje zajedno

you'll notice that the five senses theory

primetićete da teorija pet čula menja

doesn't only change the way we use these products

ne samo način na koji koristimo ove proizvode,

but also the way they look.

već i njihov izgled.

So in conclusion, I've found the five senses theory

U zaključku, saznao sam da su pet čula

to be a very useful tool in evaluating

veoma koristan alat u procenjivanju

different experiences in my life,

raznih iskustava u mom životu,

and then taking those best experiences

i da onda ta najbolja iskustva

and hopefully incorporating them into my designs.

uključim u moje dizajne.

Now, I realize the five senses isn't the only thing

Shvatam da pet čula nisu jedina stvar

that makes life interesting.

koja život čini interesantnim.

There's also the six emotions

Takođe postoji i šest emocija

and that elusive x-factor.

i onaj neuhvatljivi X-faktor.

Maybe that could be the topic of my next talk.

Možda bi to mogla biti tema mog sledećeg govora.

Until then, please have fun

A do tada, zabavljajte se

using the five senses in your own lives

koristeći pet čula u svojim životima

and your own designs.

i svojim dizajnima.

Oh, one last thing before I leave.

Oh, još jedna stvar pre nego što krenem.

Here's the experience you all had while listening

Ovo je iskustvo koje ste svi imali

to the TED Talks.

slušajući TED govore.

However, it would be better if we could boost up

Međutim, bilo bi bolje ako bismo mogli da podignemo

još neka čula, kao što su miris i ukus.

a couple of the other senses like smell and taste.

And the best way to do that is with

A najbolji način da to uradimo je

free candy.

sa besplatnim slatkišima.

You guys ready?

Spremni?

All right.

U redu.

(Applause)

(Aplauz)