Design for All 5 Senses | Jinsop Lee | TED Talks

翻译人员: Catherine Gu 校对人员: Yen Hung 洪晨晏

In an age of global strife and climate change,

在一个全球冲突和气候变化的时代，

I'm here to answer the all important question:

我在此回答这个十分重要的问题：

Why is sex so damn good?

为什么性爱这么好？

If you're laughing, you know what I mean.

如果你在笑，说明你知道我的意思。

好，我们得到这个问题的答案之前，

Now, before we get to that answer,

我给你们讲一下Chris Hosmer 的故事。

let me tell you about Chris Hosmer.

Chris is a great friend of mine from my university days,

Chris 是我上大学时的好朋友，

but secretly, I hate him.

但我却暗地里恨他。

Here's why. Back in university, we had a quick project

原因是上大学时，我们有一个短期专案

to design some solar-powered clocks.

要设计一些太阳能供电的时钟。

Here's my clock.

这是我当时设计的时钟，

It uses something called the dwarf sunflower,

使用是一种叫矮向日葵的东西，

which grows to about 12 inches in height.

它长了大约12英寸那么高。

Now, as you know, sunflowers

而你们知道的，向日葵

track the sun during the course of the day.

在一天中跟踪太阳。

So in the morning, you see which direction the sunflower is facing,

因此，早上你看到向日葵正朝向哪个方向，

and you mark it on the blank area in the base.

就在底座上的空白区域做个记号。

At noon, you mark the changed position of the sunflower,

中午，你记上向日葵变化的位置，

and in the evening again, and that's your clock.

晚上也一样，那就是当时设计的时钟。

Now, I know my clock doesn't tell you the exact time,

现在，我知道我的时钟不能准确地报时，

but it does give you a general idea using a flower.

但它确实给你一个使用花卉的完整灵感。

So, in my completely unbiased, subjective opinion,

所以，以我完全公正、主观的意见，

it's brilliant.

我设计的时钟是绝妙的。

However, here's Chris's clock.

然而，这是Chris设计的时钟，

It's five magnifying glasses with a shot glass under each one.

用的是五个放大镜，每一个放大镜下边有一个小玻璃杯。

In each shot glass is a different scented oil.

每一个小玻璃杯里盛的是一种不同香味的油。

In the morning, the sunlight will shine down

早晨阳光从第一个放大镜

on the first magnifying glass,

照下来，

focusing a beam of light on the shot glass underneath.

光束聚焦到下面的小玻璃杯上，

This will warm up the scented oil inside,

能把里面带香味的油晒热，

and a particular smell will be emitted.

散发出一股香味。

A couple of hours later, the sun will shine

一两个小时后太阳就照在

on the next magnifying glass, and a different smell will be emitted.

下一个放大镜上， 发出另一股香味。

So during the course of the day, five different smells

这样一天里五种不同的香味

are dispersed throughout that environment.

弥漫在周围的环境里。

Anyone living in that house can tell the time

住在那房子里的任何一个人仅仅根据闻到的香味

just by the smell.

就能知道时间。

You can see why I hate Chris.

你可以明白我为什么恨Chris了。

I thought my idea was pretty good,

我觉得我的主意够不错了，

but his idea is genius,

但他的点子实在是天才。

and at the time, I knew his idea was better than mine,

在当时我知道他的点子比我的好，

but I just couldn't explain why.

但我就是解释不清为什么。

One thing you have to know about me is I hate to lose.

有件事你必须了解的是我不愿意输。

This problem's been bugging me for well over a decade.

这毛病缠着我有十来年。

All right, let's get back to the question of why sex is so good.

好吧，让我们回到为什么性爱这么好这个问题。

Many years after the solar powered clocks project,

在太阳能时钟事件过了许多年后，

a young lady I knew suggested maybe sex is so good

我认识的一位年轻女士提议 或许因为人有五感

because of the five senses.

性爱才那么好。

And when she said this, I had an epiphany.

她说这话让我有种顿悟。

So I decided to evaluate different experiences I had in my life

所以我决定从五感的角度

from the point of view of the five senses.

评估我生活中的不同体验。

To do this, I devised something called the five senses graph.

为做到这一点，我设计了一个叫五感图的东西。

Along the y-axis, you have a scale from zero to 10,

沿y-轴从0到10来打分，

and along the x-axis, you have, of course, the five senses.

沿x-轴当然是五种感觉。

Anytime I had a memorable experience in my life,

每当生活中有了难忘的体验，

I would record it on this graph like a five senses diary.

我会像记五感日记一样，在这张图表上记下来。

Here's a quick video to show you how it works.

这里有一小段录像向你们展示这张图是怎样用的。

(Video) Jinsop Lee: Hey, my name's Jinsop,

（录像）Jinsop Lee：嘿，我是Jinsop。

and today, I'm going to show you what riding motorbikes

今天我要从五种感觉的角度

给你们演示骑摩托车。嘿！

is like from the point of view of the five senses. Hey!

Bike designer: This is [unclear], custom bike designer.

自行车设计者：这是[不清楚]，定制自行车设计师。

(Motorcyle revving)

(摩托车发动马达)

[Sound]

[听觉]

[Touch]

[触觉]

[Sight]

[视觉]

[Smell]

[嗅觉]

[Taste]

[味觉]

JL: And that's how the five senses graph works.

JL：这就是五感图的工作方式。

Now, for a period of three years, I gathered data,

到现在我收集数据有三年时间了，

not just me but also some of my friends,

不仅我自己还有我的一些朋友。

and I used to teach in university, so I forced my --

我曾在大学教过书，所以我强迫-

I mean, I asked my students to do this as well.

我的意思是叫我的学生也帮我收集数据。

So here are some other results.

因此这里还有一些其它的结果。

The first is for instant noodles.

第一个是吃方便面的。

Now obviously, taste and smell are quite high,

现在显然味觉和嗅觉的打分相当高，

but notice sound is at three.

但注意听觉给的是3。

Many people told me a big part

许多人告诉我

of the noodle-eating experience is the slurping noise.

吃面条的体验主要是吸溜面条的声音。

You know. (Slurps)

你知道。(吸溜声)

Needless to say, I no longer dine with these people.

不用说，我不再和这些人一起吃饭。

OK, next, clubbing.

好啦，接下来，泡吧。

OK, here what I found interesting was

好啦，这里我发现有趣的是

that taste is at four, and many respondents told me

味觉给的是4。许多受访者告诉我

it's because of the taste of drinks,

由于饮料的味道，

but also, in some cases, kissing is a big part of the clubbing experience.

而且在某些情况下，接吻是泡吧体验的重要组成部分。

These people I still do hang out with.

我还一直和这些人在一起。

All right, and smoking.

好，接着是吸烟。

Here I found touch is at [six], and one of the reasons

这里我发现触觉给的是6，原因之一是

is that smokers told me the sensation of holding a cigarette

吸烟的人告诉我手指夹着香烟并送到嘴唇上的感觉

and bringing it up to your lips is a big part of the smoking experience,

是吸烟体验的重要组成部分。

which shows, it's kind of scary to think

这让人想想有点害怕的是

how well cigarettes are designed by the manufacturers.

香烟由厂家设计得多么好。

OK. Now, what would the perfect experience

好，现在这种完美体验

look like on the five senses graph?

在五感图上会是什么样?

It would, of course, be a horizontal line along the top.

当然会是沿顶端的一条水平线。

Now you can see, not even as intense an experience

现在你会看出甚至连

as riding a motorbike comes close.

骑摩托车那么强烈的体验都没接近这条完美的水平线。

In fact, in the years that I gathered data,

事实上，在我收集数据的那几年里，

only one experience came close to being the perfect one.

只有一种体验接近那个完美体验。

That is, of course, sex. Great sex.

当然那是性爱，伟大的性爱。

Respondents said that great sex

受访者说伟大的性爱

hits all of the five senses at an extreme level.

触发了所有五种感觉达到一个极至。

Here I'll quote one of my students who said,

这里我要引用我的一个学生说过的话，

“性爱这么好，好到甚至过程不理想的时候也是好。“

"Sex is so good, it's good even when it's bad."

So the five senses theory does help explain

所以五感理论确实有助于解释

why sex is so good.

性爱这么好的原因。

Now in the middle of all this five senses work,

现在在所有五种感官的工作中，

I suddenly remembered the solar-powered clocks project

我突然想起了那个青年时代的

from my youth.

太阳能供电时钟项目。

And I realized this theory also explains why Chris's clock

我也意识到这个理论解释了为什么Chris设计的时钟

is so much better than mine.

比我设计的要好的多。

You see, my clock only focuses on sight,

你看，我设计的时钟只集中在视觉上，

and a little bit of touch.

触觉只涉及了一点儿。

Here's Chris's clock.

这是Chris设计的时钟。

It's the first clock ever that uses smell to tell the time.

它是有史以来第一个用气味来报时的时钟。

In fact, in terms of the five senses,

事实上，根据五种感觉

Chris's clock is a revolution.

Chris设计的时钟是一场革命。

And that's what this theory taught me about my field.

这就是在我的领域这个理论教会我的东西。

You see, up till now, us designers,

你看，到目前为止，我们设计者们

we've mainly focused on making things look very pretty,

主要集中在让东西看起来很好看，

and a little bit of touch,

只涉及到一点儿触觉，

which means we've ignored the other three senses.

意味着我们忽略了其它三种感觉。

Chris's clock shows us that even raising just one

Chris设计的时钟向我们显示了甚至只提高其它感觉里的一种

of those other senses can make for a brilliant product.

就能够生产出优秀的产品。

So what if we started using the five senses theory

因此要是在所有我们的设计中

in all of our designs?

开始用五感理论呢？

Here's three quick ideas I came up with.

下面是我想出的三个小点子。

This is an iron, you know, for your clothes,

你知道这是一个熨衣服的熨斗，

to which I added a spraying mechanism,

我给它添加了一个喷雾机制，

so you fill up the vial with your favorite scent,

所以用你最喜欢的香味填满这个小瓶，

and your clothes will smell nicer,

你的衣服就会更好闻。

but hopefully it should also make

但愿它也会使

the ironing experience more enjoyable.

熨衣体验更加愉快。

We could call this "the perfumator."

我们可以叫这个“香味制造器“。

All right, next.

好， 下一个。

So I brush my teeth twice a day,

我一天刷两次牙。

and what if we had a toothbrush

要是我们用的牙刷

that tastes like candy,

味道像糖，

and when the taste of candy ran out,

当糖的味道没有时，

you'd know it's time to change your toothbrush?

你就知道是换牙刷的时候了。

Finally, I have a thing for the keys on a flute or a clarinet.

最后，我有个用在长笛或单簧管上的按键。

It's not just the way they look, but I love the way they feel

并不是我喜欢它们的外观，而是我喜欢

when you press down on them.

把它们按下去时的感觉。

Now, I don't play the flute or the clarinet,

现在我不吹长笛或单簧管了，

so I decided to combine these keys with an instrument I do play:

所以我决定把这些按键和我的

the television remote control.

电视遥控器组合起来。

Now, when we look at these three ideas together,

现在我们把这三个想法合起来看，

you'll notice that the five senses theory

你会注意到五感理论

doesn't only change the way we use these products

不只改变了我们用这些产品的方式，

but also the way they look.

也改变了它们外形设计的方式。

So in conclusion, I've found the five senses theory

因此得出的结论是，我已发现五感理论

to be a very useful tool in evaluating

是一个很有用的工具，

different experiences in my life,

来评估我生活中不同的体验，

and then taking those best experiences

记下那些最好的体验，

and hopefully incorporating them into my designs.

并希望把它们纳入到我的设计中。

Now, I realize the five senses isn't the only thing

现在我意识到这五种感觉不仅是

that makes life interesting.

使生活有趣的唯一的东西。

There's also the six emotions

还有六种情感

and that elusive x-factor.

和难以捉摸的未知因素。

Maybe that could be the topic of my next talk.

或许那将是我下一次演讲的话题。

Until then, please have fun

在那之前，请把利用五种感觉的乐趣

using the five senses in your own lives

用在你的生活

and your own designs.

和你的设计中。

Oh, one last thing before I leave.

哦，我结束前，最后还有一件事。

Here's the experience you all had while listening

在听TED演讲时

to the TED Talks.

你们大家都有的体验。

However, it would be better if we could boost up

但要是我们能提高

一两个像嗅觉和味觉一样的感觉会更好。

a couple of the other senses like smell and taste.

And the best way to do that is with

要做到这一点，最好的方式

free candy.

是发免费糖果.

You guys ready?

你们准备好了吗？

All right.

好的。

(Applause)

（掌声）