Design for All 5 Senses | Jinsop Lee | TED Talks

Translator: Joseph Lam Reviewer: Bighead Ge

In an age of global strife and climate change,

喺呢個全球衝突多同氣候改變嘅時代

I'm here to answer the all important question:

我嘗試解答一個好重要嘅問題：

Why is sex so damn good?

點解性愛咁鬼正？

If you're laughing, you know what I mean.

如果你笑緊，你知我講緊咩

而家，喺我哋答呢個問題之前

Now, before we get to that answer,

我向你介紹 Chris Hosmer

let me tell you about Chris Hosmer.

Chris is a great friend of mine from my university days,

Chris Hosmer 係我大學時嘅好朋友

but secretly, I hate him.

但其實我好討厭佢，我話你知點解

Here's why. Back in university, we had a quick project

喺大學，我哋要做個好短嘅研習

to design some solar-powered clocks.

要設計太陽能鐘

Here's my clock.

呢個係我個鐘

It uses something called the dwarf sunflower,

我用咗一個叫矮身向日葵

which grows to about 12 inches in height.

啲花只有 12 吋高

Now, as you know, sunflowers

大家都知道

向日葵會喺日頭追住太陽嚟移動

track the sun during the course of the day.

So in the morning, you see which direction the sunflower is facing,

所以喺朝早，你睇到向日葵對著咩方向

and you mark it on the blank area in the base.

你就喺盤底空白嘅地方做記號

At noon, you mark the changed position of the sunflower,

中午，你又記低向日葵轉嘅方向

and in the evening again, and that's your clock.

日落又係咁做，呢個就係你個鐘

Now, I know my clock doesn't tell you the exact time,

我知我個鐘報唔到準確時間

but it does give you a general idea using a flower.

但用向日葵，你大概會有知道幾多點

So, in my completely unbiased, subjective opinion,

所以，以我絕對冇偏見 冇主觀立場嚟講

it's brilliant.

個鐘係冇得彈

However, here's Chris's clock.

但係，呢個係 Chris Hosmer 個鐘

It's five magnifying glasses with a shot glass under each one.

有五個放大鏡

另外五個酒杯放喺每個酒杯下邊

In each shot glass is a different scented oil.

每個酒杯都裝咗唔同嘅香油

In the morning, the sunlight will shine down

朝早，太陽曬落嚟，照落第一個放大鏡

on the first magnifying glass,

focusing a beam of light on the shot glass underneath.

聚焦啲光線集中喺下邊個玻璃杯度

This will warm up the scented oil inside,

令杯入面嘅香油發熱

and a particular smell will be emitted.

一種特定嘅香味就會釋放

A couple of hours later, the sun will shine

幾個鐘頭後，太陽曬到下一個放大鏡

on the next magnifying glass, and a different smell will be emitted.

另一種香味又會釋放出嚟

So during the course of the day, five different smells

所以一日內，五種唔同嘅香味 喺同一個環境散發

are dispersed throughout that environment.

Anyone living in that house can tell the time

所有住喺屋內嘅人 只需靠香味就知道時間

just by the smell.

You can see why I hate Chris.

你就知點解我討厭 Chris Hosmer

I thought my idea was pretty good,

我覺得我個靈感已經算唔錯

but his idea is genius,

但佢嗰個簡直係無敵

and at the time, I knew his idea was better than mine,

而嗰時，我就知佢個概念比我好

but I just couldn't explain why.

但我就係解釋唔到點解

One thing you have to know about me is I hate to lose.

識得我嘅人都知我唔鍾意輸

This problem's been bugging me for well over a decade.

呢個問題纏繞咗我有十年

All right, let's get back to the question of why sex is so good.

好，我哋返返去之前個問題： 點解性愛咁正

Many years after the solar powered clocks project,

做完個太陽能鐘嘅好多年之後

a young lady I knew suggested maybe sex is so good

我識得一位女士

佢估性愛咁正嘅原因

because of the five senses.

可能係因為同我哋嗰五個感官有關

And when she said this, I had an epiphany.

佢咁講之後，我恍然大悟

So I decided to evaluate different experiences I had in my life

所以我決定要用五官 去諗返我人生中唔同嘅經歷

from the point of view of the five senses.

To do this, I devised something called the five senses graph.

要咁做，我設計咗「五官圖表」

Along the y-axis, you have a scale from zero to 10,

喺 Y 軸，我哋有 0 到 10 度數

and along the x-axis, you have, of course, the five senses.

而 X 軸，就有五種觀感

Anytime I had a memorable experience in my life,

每一次我有難忘嘅經歷 我就會記錄落個表度

I would record it on this graph like a five senses diary.

好似一本「五官日記」咁

Here's a quick video to show you how it works.

呢度有段短片話你知點樣記錄

(Video) Jinsop Lee: Hey, my name's Jinsop,

（短片）Jinsop Lee： 嘿，我叫 Jinsop

and today, I'm going to show you what riding motorbikes

今日，我要話你知揸電單車 嘅五官感受係點嘅。嘻！

is like from the point of view of the five senses. Hey!

Bike designer: This is [unclear], custom bike designer.

電單車設計師：呢個 [ 唔清楚 ]

幫人按個人喜好設計嘅電單車設計師

(Motorcyle revving)

（電單車加速）

[Sound]

[ 聽覺 ]

[Touch]

[ 觸覺 ]

[Sight]

[ 視覺 ]

[Smell]

[ 嗅覺 ]

[Taste]

[ 味覺 ]

JL: And that's how the five senses graph works.

講者︰「五官圖表」就係咁用

Now, for a period of three years, I gathered data,

而家，有三年嘅時間，我收集咗啲資料

not just me but also some of my friends,

唔只係我，我啲朋友都咁做

and I used to teach in university, so I forced my --

同埋我以前教大學，所以我逼…

I mean, I asked my students to do this as well.

意思係，我叫我啲學生去記錄

So here are some other results.

所以呢度係其中一啲收集到嘅數據

The first is for instant noodles.

第一個關於即食麵

Now obviously, taste and smell are quite high,

明顯地，味道同氣味嘅數值都好高

but notice sound is at three.

但留意聲音都有 3

Many people told me a big part

好多人都話我聽

of the noodle-eating experience is the slurping noise.

其中一個食麵嘅重要經歷係啜啜聲

You know. (Slurps)

你知道嘅。（啜啜聲）

Needless to say, I no longer dine with these people.

唔洗講，我唔會再同呢啲人食飯

OK, next, clubbing.

好，下個，去夜店蒲

OK, here what I found interesting was

我覺得有趣嘅係味覺都有 4

that taste is at four, and many respondents told me

好多人反映畀我聽係因為飲品嘅味道

it's because of the taste of drinks,

but also, in some cases, kissing is a big part of the clubbing experience.

同埋，喺某啲情況 親吻係去蒲嘅一個重要經歷

These people I still do hang out with.

我仲有同呢啲人出去

All right, and smoking.

好，同埋下個，食煙

Here I found touch is at [six], and one of the reasons

我發現觸覺有 6

其中一個原因係食煙嘅人話我知

is that smokers told me the sensation of holding a cigarette

揸住枝煙嘅觸感 同埋放喺唇邊嘅感覺

and bringing it up to your lips is a big part of the smoking experience,

係食煙嘅最重要經歷

which shows, it's kind of scary to think

咁樣諗都幾得人驚

how well cigarettes are designed by the manufacturers.

所以可想而知煙廠設計香煙 設計得有幾好

OK. Now, what would the perfect experience

好

而家，最完美嘅經歷 喺「五官圖表」上邊會係點嘅樣呢？

look like on the five senses graph?

It would, of course, be a horizontal line along the top.

應該係一條畫到最高嘅橫線啩？

Now you can see, not even as intense an experience

你而家睇到

就算騎電單車咁強烈 都未攞曬所有分

as riding a motorbike comes close.

In fact, in the years that I gathered data,

其實，喺我搜集資料嘅幾年

only one experience came close to being the perfect one.

只有一個近乎完美嘅經歷

That is, of course, sex. Great sex.

呢個就係性愛，好嘅性愛

Respondents said that great sex

回覆者就話

hits all of the five senses at an extreme level.

好嘅性愛喺五個感官 都達到最高境界嘅體驗

Here I'll quote one of my students who said,

呢度我會引述我一個學生嘅說話︰

"Sex is so good, it's good even when it's bad."

「性愛真係好正， 即使差嘅性愛都咁正」

So the five senses theory does help explain

所以「五官理論」可以解釋到 點解性愛咁正

why sex is so good.

Now in the middle of all this five senses work,

喺呢啲五官習作之中

I suddenly remembered the solar-powered clocks project

我記起我年青時個太陽能鐘研習

from my youth.

And I realized this theory also explains why Chris's clock

同時我發現

呢個理論都解釋到 Chris 個鐘 點解會比我個好

is so much better than mine.

You see, my clock only focuses on sight,

你睇，我個鐘只有視覺同埋少少觸覺

and a little bit of touch.

Here's Chris's clock.

呢個係 Chris 個鐘

It's the first clock ever that uses smell to tell the time.

呢個係第一個用到氣味報時嘅鐘

In fact, in terms of the five senses,

其實，喺五官角度嚟講 Chris 個鐘係一個革命

Chris's clock is a revolution.

And that's what this theory taught me about my field.

理論透過呢個鐘提醒咗我設計嘅嘢

You see, up till now, us designers,

你睇，到而家，我哋設計師 主要集中去令啲嘢好睇

we've mainly focused on making things look very pretty,

and a little bit of touch,

同埋有少少質感

which means we've ignored the other three senses.

即係話我哋無視咗其他三種觀感

Chris's clock shows us that even raising just one

Chris 個鐘話畀我哋知

即使只係包括多一個感官元素

of those other senses can make for a brilliant product.

產品就可以更勝一籌

So what if we started using the five senses theory

所以如果我哋將「五官理論」 套用到我哋嘅設計會點呢？

in all of our designs?

Here's three quick ideas I came up with.

呢度有三個我諗到嘅簡單例子

This is an iron, you know, for your clothes,

呢個係燙斗，燙衫用嘅

to which I added a spraying mechanism,

我就加咗個噴嘴裝置

so you fill up the vial with your favorite scent,

你只要喺裝置加入你鍾意嘅香味

and your clothes will smell nicer,

你啲衫不但會香

but hopefully it should also make

仲會有機會令你燙衫嘅過程愉快好多

the ironing experience more enjoyable.

We could call this "the perfumator."

我哋叫呢個「香水燙斗」

All right, next.

好，下一個

So I brush my teeth twice a day,

我每日刷兩次牙

and what if we had a toothbrush

如果我哋嘅牙刷帶住糖味

that tastes like candy,

and when the taste of candy ran out,

同時，啲糖味冇哂嘅時候 代表要換牙刷呢？

you'd know it's time to change your toothbrush?

Finally, I have a thing for the keys on a flute or a clarinet.

最後一個

我成日都好鍾意長笛或者單簧管嘅鍵

It's not just the way they look, but I love the way they feel

唔係淨係因為佢哋個外觀

仲有㩒落去嘅時候嘅嗰種感覺

when you press down on them.

Now, I don't play the flute or the clarinet,

而家我唔再吹長笛或單簧管

so I decided to combine these keys with an instrument I do play:

所以我將啲鍵結合到 一個我會用到嘅裝置上面：

the television remote control.

電視機遙控

Now, when we look at these three ideas together,

而家，一齊哋睇下呢三個概念

you'll notice that the five senses theory

你會發現「五官理論」 唔單止改變我哋用產品嘅方式

doesn't only change the way we use these products

but also the way they look.

仲有產品嘅外觀

So in conclusion, I've found the five senses theory

所以總結嚟講，我發現「五官理論」

to be a very useful tool in evaluating

對於反思我人生中唔同嘅經歷好有用

different experiences in my life,

and then taking those best experiences

亦幫我將最好嘅經歷 帶到去我嘅設計上面

and hopefully incorporating them into my designs.

Now, I realize the five senses isn't the only thing

而家，我發現唔淨止 「五官理論」令生命有趣

that makes life interesting.

There's also the six emotions

仲有「第六情感」 同埋難以測度嘅「X 因素」

and that elusive x-factor.

Maybe that could be the topic of my next talk.

呢兩樣可能會成為我下次演講嘅題目

Until then, please have fun

而喺下次之前，希望大家享受

using the five senses in your own lives

將「五官理論」用喺你日常生活 同埋你自己嘅設計上

and your own designs.

Oh, one last thing before I leave.

噢，離開前最後一件事

Here's the experience you all had while listening

呢度係你哋聽 TED 演講時嘅體驗

to the TED Talks.

However, it would be better if we could boost up

但係，如果其他幾種感官

譬如嗅覺同味覺，可以提高嘅話

a couple of the other senses like smell and taste.

咁就最好

And the best way to do that is with

而最好嘅方法係派免費嘅糖果

free candy.

You guys ready?

你哋準備好未？

All right.

好

(Applause)

（掌聲）