Design for All 5 Senses | Jinsop Lee | TED Talks

568,484 views ・ 2013-08-06

TED


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Translator: Iris Xholi Reviewer: Alisa Xholi
00:12
In an age of global strife and climate change,
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Ne nje kohe grindjeje dhe ndryshimi klimaterik,
00:15
I'm here to answer the all important question:
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une jam ketu tí pergjigjem nje pyetje shume te rendesishme:
00:19
Why is sex so damn good?
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Pse eshte seksi kaq tmerresisht i mire?
00:22
If you're laughing, you know what I mean.
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Nese po qeshni, e dini se cfare dua te them.
Tani, para se te shkojme tek pergjigja
00:24
Now, before we get to that answer,
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me lejoni t'ju tregoj rreth Chris Hosmer.
00:26
let me tell you about Chris Hosmer.
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00:28
Chris is a great friend of mine from my university days,
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Chris eshte nje mik i mire imi qe prej universitetit,
00:30
but secretly, I hate him.
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por ne fshehtesi, une e urrej ate.
00:33
Here's why. Back in university, we had a quick project
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Ja perse. Kur ishim ne universitet, kishim nje projekt te shpejte
00:36
to design some solar-powered clocks.
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per projektimin e disa orëve te furnizuara me rreze dielli.
00:38
Here's my clock.
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Ja tek eshte ora ime.
00:40
It uses something called the dwarf sunflower,
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Ajo perdor dicka te quajtur shkurtabiq luledielli,
00:42
which grows to about 12 inches in height.
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e cila rritet deri ne rreth 12 inç ne lartesi.
00:45
Now, as you know, sunflowers
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Tani, sic ju mund ta dini, lulet e diellit
00:47
track the sun during the course of the day.
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gjurmojne diellin gjate rrjedhes se dites.
00:49
So in the morning, you see which direction the sunflower is facing,
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Keshtu ne mengjes, e shikoni se cfare drejtimi lulja e diellit ka marre,
00:52
and you mark it on the blank area in the base.
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dhe ju e shenoni ate ne zonen bosh te bazes.
00:55
At noon, you mark the changed position of the sunflower,
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Ne mesdite, ju shenoni pozicionin e ndryshuar te lules se diellit,
00:58
and in the evening again, and that's your clock.
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te njejten gje beni ne darke, dhe kjo eshte ora juaj.
01:02
Now, I know my clock doesn't tell you the exact time,
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Tani, une e di qe ora ime nuk ju tregon kohen egzakte
01:04
but it does give you a general idea using a flower.
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por ju jep nje ide te pergjithshme thjesht duke perdorur nje lule.
01:07
So, in my completely unbiased, subjective opinion,
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Keshtu, sipas mendimit tim te paanshem, subjektiv,
01:10
it's brilliant.
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kjo eshte briliante.
01:12
However, here's Chris's clock.
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Megjithate, ja tek eshte ora e Chris.
01:15
It's five magnifying glasses with a shot glass under each one.
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Jane pesë xhama zmadhues me nga nje gote nen secilin prej tyre.
01:19
In each shot glass is a different scented oil.
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Ne secilen gote ka nga nje vaj aromatik te ndryshem.
01:22
In the morning, the sunlight will shine down
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Ne mengjes, drita e diellit do te ndricoje
01:23
on the first magnifying glass,
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ne xhamin e pare zmadhues,
01:25
focusing a beam of light on the shot glass underneath.
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duke fokusuar nje rreze drite ne goten e qelqte nen te.
01:28
This will warm up the scented oil inside,
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Kjo do te ngrohe vajin aromatik qe ka brenda,
01:30
and a particular smell will be emitted.
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dhe nje arome e vecante do te leshohet ne ajer.
01:33
A couple of hours later, the sun will shine
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Pas disa oresh, dielli do te ndricoje
01:35
on the next magnifying glass, and a different smell will be emitted.
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ne xhamin e dyte zmadhues, dhe nje tjeter arome do te leshohet.
01:38
So during the course of the day, five different smells
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Pra, pergjate gjithe dites, pese aroma te ndryshme,
01:41
are dispersed throughout that environment.
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ne kohe te ndryshme, do te leshohen ne ajer.
01:43
Anyone living in that house can tell the time
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Gjithkush qe jeton ne ate shtepi, mund te dije se c'ore eshte
01:46
just by the smell.
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vetem nga aroma.
01:48
You can see why I hate Chris.
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Tani e kuptoni besoj se pse e urrej Chris.
01:50
I thought my idea was pretty good,
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Mendoja se ideja ime ishte mjaft e mire,
01:52
but his idea is genius,
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por ideja e tij eshte gjeniale,
01:54
and at the time, I knew his idea was better than mine,
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ne ate kohe e dija qe ideja e tij ishte me e mire se imja,
01:57
but I just couldn't explain why.
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por thjesht nuk isha i zoti ta shpjegoja perse-ne.
02:00
One thing you have to know about me is I hate to lose.
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Dicka qe duhet te dini per mua eshte se nuk me pelqen te humbas.
02:03
This problem's been bugging me for well over a decade.
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Ky problem ka me shume se nje dekade qe me bezdis.
02:07
All right, let's get back to the question of why sex is so good.
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Mire atehere, le ti rikthehemi pyetjes se pse seksi eshte kaq i mire.
02:11
Many years after the solar powered clocks project,
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Shume vite pas projektit te oreve me energji diellore,
02:13
a young lady I knew suggested maybe sex is so good
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nje grua e re qe une njihja sugjeroi se ndoshta seksi eshte aq i mire
02:17
because of the five senses.
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si rrjedhoje e pese shqisave.
02:19
And when she said this, I had an epiphany.
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Dhe kur ajo permendi kete une pata nje epifani.
02:22
So I decided to evaluate different experiences I had in my life
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Dhe nisa te analizoj eksperienca te ndryshme qe kam patur ne jete
02:26
from the point of view of the five senses.
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nga pikepamja e pese shqisave.
02:28
To do this, I devised something called the five senses graph.
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Per te bere kete, sajova te ashtuquajturin "grafiku i pese shqisave".
02:32
Along the y-axis, you have a scale from zero to 10,
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Ne aksin e Y, kemi nje shkallezim nga 0 ne 10,
02:35
and along the x-axis, you have, of course, the five senses.
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ndersa ne aksin e X, kemi sigurisht pese shqisat.
02:38
Anytime I had a memorable experience in my life,
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Sa here qe kisha nje eksperience fantastike ne jete,
02:41
I would record it on this graph like a five senses diary.
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do ta shenoja ne kete grafik si nje ditar i pese shqisave.
02:45
Here's a quick video to show you how it works.
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Ja nje video e shkurter per t'ju treguar se si funksionon.
02:48
(Video) Jinsop Lee: Hey, my name's Jinsop,
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(Video) Jinsop Lee: Pershendetje, me quajne Jinsop,
02:51
and today, I'm going to show you what riding motorbikes
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dhe sot do t'ju tregoj se cfare eshte te ngarit e motocikletave
nga pikepamja e pese shqisave. Hej!
02:54
is like from the point of view of the five senses. Hey!
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02:57
Bike designer: This is [unclear], custom bike designer.
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Dizenjatori i Motorcikletave: Kjo eshte [e paqarte], dizenjator motorcikletash me porosi.
03:00
(Motorcyle revving)
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(Motorcikleta ndizet)
03:06
[Sound]
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[Tingull]
03:27
[Touch]
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[Prekje]
03:36
[Sight]
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[Te parit]
03:47
[Smell]
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[Arome]
03:55
[Taste]
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[Shije]
04:01
JL: And that's how the five senses graph works.
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JL: Ja si funksionon grafiku i pese shqisave.
04:03
Now, for a period of three years, I gathered data,
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Pergjate nje periudhe tre vjecare, mblodha te dhena
04:07
not just me but also some of my friends,
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jo vetem une por edhe te disa miq te mi,
04:10
and I used to teach in university, so I forced my --
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dhe duke qene se jepja mesim ne universitet, i detyrova-
04:12
I mean, I asked my students to do this as well.
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e kam fjalen i kerkova studentetve te mi ta benin dhe ato nje gje te tille.
04:15
So here are some other results.
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Dhe ketu jane disa rezultate te tjera.
04:17
The first is for instant noodles.
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E para eshte per makarona aziatike te castit.
04:20
Now obviously, taste and smell are quite high,
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Padyshim, shija dhe aroma jane goxha te larta,
04:23
but notice sound is at three.
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por, vini re qe tingulli eshte ne numrin 3.
04:27
Many people told me a big part
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Shume njerez me thane qe nje pjese e rendesishme e eksperiences se te ngrenit makarona casti
04:28
of the noodle-eating experience is the slurping noise.
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ishte tingulli qe ben thithja e tyre.
04:31
You know. (Slurps)
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E njihni. (thithje)
04:34
Needless to say, I no longer dine with these people.
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E kote te shtoj, qe nuk darkoj me me ato njerez.
04:37
OK, next, clubbing.
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Ne rregull, e dyta ishte te shkuarit te Disko.
04:39
OK, here what I found interesting was
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Ajo cka ishte e cuditshme ketu eshte qe
04:43
that taste is at four, and many respondents told me
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shija kap numrin 4, dhe shume nga te anketuarit me thane
04:47
it's because of the taste of drinks,
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qe lidhet me shijen e pijeve,
04:49
but also, in some cases, kissing is a big part of the clubbing experience.
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por gjithashtu, ne disa raste, te puthurit eshte nje pjese e mire e eksperiences se te shkuarit ne disko.
04:53
These people I still do hang out with.
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Me keto njerez vazhdoj te shoqerohem.
04:56
All right, and smoking.
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Mire, po duhanpirja.
04:59
Here I found touch is at [six], and one of the reasons
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Ketu zbulova qe prekja shenonte 6 pike, dhe nje nga arsyet
05:04
is that smokers told me the sensation of holding a cigarette
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eshte, sipas duhanpiresve, ndjesia e mbajtjes se cigares ne gishterinj
05:07
and bringing it up to your lips is a big part of the smoking experience,
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dhe afrimi per te buzet eshte nje pjese e rendesishme e kesaj eksperience,
05:11
which shows, it's kind of scary to think
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c'ka tregon, dhe eshte e frikshme ta mendosh,
05:13
how well cigarettes are designed by the manufacturers.
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se sa mire i kane dizenjuar cigaret prodhuesit e tyre.
05:17
OK. Now, what would the perfect experience
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Tani. Si do te dukej eksperienca perfekte ne
05:20
look like on the five senses graph?
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grafikun tim te pese shqisave?
05:22
It would, of course, be a horizontal line along the top.
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Patjeter, qe do te qe nje vije horizontale ne krye te grafikut.
05:26
Now you can see, not even as intense an experience
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Tashme mund te shihni, as nje eksperience me intensitet te larte
05:29
as riding a motorbike comes close.
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si te ngarit e nje motorciklete, nuk iu afrua shume.
05:31
In fact, in the years that I gathered data,
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Ne fakt, pergjate viteve kur mblodha te dhena,
05:33
only one experience came close to being the perfect one.
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vetem nje eksperince iu afrua asaj te perkryeres.
05:37
That is, of course, sex. Great sex.
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Kjo padyshim qe ishte seksi. Nje seks i shkelqyer.
05:40
Respondents said that great sex
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Anketuesit u pergjigjen qe seksi i shkelqyer
05:42
hits all of the five senses at an extreme level.
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i prek te gjitha shqisat ne nje nivel ekstrem.
05:46
Here I'll quote one of my students who said,
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Po citoj nje prej studenteve te mi, i cili tha,
"Seksi eshte kaq i mire, sa eshte i mire edhe kur eshte i keq."
05:48
"Sex is so good, it's good even when it's bad."
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05:52
So the five senses theory does help explain
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Pra, teoria e pese shqisave e shpjegon arsyen se pse
05:55
why sex is so good.
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seksi eshte kaq i mire.
05:58
Now in the middle of all this five senses work,
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Ne mes te gjithe kesaj pune me pese shqisat,
06:00
I suddenly remembered the solar-powered clocks project
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papritur me erdhi ne mendje projekti i oreve me energji diellore
06:03
from my youth.
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nga rinia ime.
06:04
And I realized this theory also explains why Chris's clock
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Dhe kuptova se kjo teori shpjegon pse ora e Chris
06:07
is so much better than mine.
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ishte kaq me e mire se e imja.
06:09
You see, my clock only focuses on sight,
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Ora ime, fokusohej vec ne pamje,
06:12
and a little bit of touch.
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dhe paksa ne ndjesi (prekje).
06:15
Here's Chris's clock.
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Ora e Chris.
06:17
It's the first clock ever that uses smell to tell the time.
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Eshte e para ore qe perdor aromen per te treguar oren.
06:21
In fact, in terms of the five senses,
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Ne fakt, ne kuadrin e pese shqisave,
06:23
Chris's clock is a revolution.
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ora e Chris eshte nje revolucion.
06:26
And that's what this theory taught me about my field.
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Kjo eshte cka kjo teori me tregoi per fushen time.
06:29
You see, up till now, us designers,
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Deri me tani, ne projektuesit,
06:31
we've mainly focused on making things look very pretty,
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jemi fokusuar primarisht ne dizenjimin e gjerave qe jane te prezantueshme,
06:34
and a little bit of touch,
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dhe me pak fokus ne prekje,
06:36
which means we've ignored the other three senses.
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c'ka do te thote qe kemi injoruar tre shqisat e tjera.
06:39
Chris's clock shows us that even raising just one
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Ora e Chris tregon se edhe me perdormin e vetem njerit
06:41
of those other senses can make for a brilliant product.
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prej tre shqisave te mbetura, mund te krijosh nje produkt brilant.
06:45
So what if we started using the five senses theory
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Pra, po sikur te fillonim te perdornim teorine tone te pese shqisave
06:49
in all of our designs?
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ne projektet tona?
06:50
Here's three quick ideas I came up with.
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Ja tre ide te shpejta qe zbulova.
06:53
This is an iron, you know, for your clothes,
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Ky eshte nje hekur rrobash,
06:55
to which I added a spraying mechanism,
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te cilit i shtova nje mekanizem sprucues,
06:58
so you fill up the vial with your favorite scent,
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qe mbushet me aromen tende te parapelqyer,
07:01
and your clothes will smell nicer,
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dhe rrobat e tua te kene nje arome me te mire,
07:03
but hopefully it should also make
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por me shprese duhet ta beje eksperiencen e hekurosjes
07:04
the ironing experience more enjoyable.
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disi me te kendeshme.
07:06
We could call this "the perfumator."
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Mund ta quajme kete "parfumuesi"
07:09
All right, next.
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Mire atehere, tjetra.
07:11
So I brush my teeth twice a day,
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I laj dhembet dy here ne dite,
07:13
and what if we had a toothbrush
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po sikur te kishim nje furce qe
07:15
that tastes like candy,
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ka shijen e karameles,
07:17
and when the taste of candy ran out,
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dhe ne momentin qe ti nuk e ndjen me kete shije,
07:19
you'd know it's time to change your toothbrush?
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ti e di qe ka ardhur koha ta zevendesosh furcen?
07:22
Finally, I have a thing for the keys on a flute or a clarinet.
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Se fundmi, kam nje parapelqim per celesat e flautit ose klarinetes.
07:27
It's not just the way they look, but I love the way they feel
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Jo vetem nga menyra se si duken, por edhe ndejsia qe te japin ne prekje
07:30
when you press down on them.
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kur i shtyp ato.
07:33
Now, I don't play the flute or the clarinet,
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Tani, une nuk eshte se di te luaj ne flaut apo klarinete,
07:35
so I decided to combine these keys with an instrument I do play:
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ndaj vendosa qe ti kombinoj keto celesa me nje instrument te cilin di ta luaj:
07:39
the television remote control.
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telekomanden e televizorit.
07:42
Now, when we look at these three ideas together,
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Teksa i shohim keto tre ide se bashku,
07:45
you'll notice that the five senses theory
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veme re qe teoria e pese shqisave
07:48
doesn't only change the way we use these products
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jo vetem ndryshon menyren se si i perdorim keto produkte
07:51
but also the way they look.
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por edhe menyren se si ato duken.
07:54
So in conclusion, I've found the five senses theory
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Ne permbyllje, zbulova se teoria e pese shqisave
07:58
to be a very useful tool in evaluating
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eshte shume e nevojshme ne vleresimin
08:01
different experiences in my life,
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e eksperiencave te ndryshme ne jeten time,
08:02
and then taking those best experiences
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dhe me pas marrjen e ketyre eksperiencave me te mira
08:05
and hopefully incorporating them into my designs.
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dhe perfshirjen e tyre ne projektet e mia.
08:08
Now, I realize the five senses isn't the only thing
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Duhet te pranoj qe pese shqisat nuk jane e vetmja gje qe e ben
08:12
that makes life interesting.
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jeten interesante.
08:14
There's also the six emotions
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Jane gjithashtu edhe gjashte emocionet
08:16
and that elusive x-factor.
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dhe ai program eluziv qe quhet X-Factor.
08:20
Maybe that could be the topic of my next talk.
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Ndoshta kjo mund te jete tema e fjalimit tim te ardhshem.
08:23
Until then, please have fun
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Deri me atehere, lutem kenaquni
08:26
using the five senses in your own lives
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duke perdorur pese shqisat ne jeten tuaj
08:28
and your own designs.
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dhe projektet tuaja.
08:30
Oh, one last thing before I leave.
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Oh, edhe dicka para se te largohem.
08:33
Here's the experience you all had while listening
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Kjo eshte eksperienca juaj teksa degjonit
08:35
to the TED Talks.
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fjalimet e TED.
08:36
However, it would be better if we could boost up
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Megjithate, do te qe me mire sikur te perpiqeshim
te fuqizonim pak shqisat e tjera si aroma apo shija.
08:39
a couple of the other senses like smell and taste.
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08:42
And the best way to do that is with
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dhe menyra me e mire per ta bere kete eshte me
08:45
free candy.
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karamele falas.
08:47
You guys ready?
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Jeni gati?
08:49
All right.
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Ne rregull.
08:52
(Applause)
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(Duartrokitje)
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