Kare Anderson: Be an opportunity maker

140,848 views ・ 2014-11-05

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Anja Kolobarić Recezent: Ivan Stamenković
00:13
I grew up
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Odrasla sam
00:15
diagnosed as phobically shy,
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s dijagnozom sramežljivosti do razine fobije
00:19
and, like at least 20 other people
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i kao barem 20 drugih ljudi
00:22
in a room of this size,
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u prostoriji ove veličine
00:24
I was a stutterer.
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mucala sam.
00:26
Do you dare raise your hand?
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Usudite li se podići ruku?
00:29
And it sticks with us. It really does stick with us,
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I to ostaje s nama. Uistinu ostaje
00:33
because when we are treated that way,
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jer kad nas se tako tretira,
00:38
we feel invisible sometimes,
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ponekad se osjećamo nevidljivo
00:41
or talked around and at.
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ili mislimo da se o nama priča.
00:43
And as I started to look at people,
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Tako sam počela promatrati ljude.
00:46
which is mostly all I did,
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a to je zapravo jedino što sam radila,
00:49
I noticed that some people
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primijetila sam da neki ljudi
00:51
really wanted attention and recognition.
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uistinu žele pažnju i priznanje.
00:56
Remember, I was young then.
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Sjetite se da sam tada bila mlada.
00:59
So what did they do?
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I što su oni radili?
01:00
What we still do perhaps too often.
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I što mi još uvijek prečesto radimo?
01:02
We talk about ourselves.
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Pričamo o sebi.
01:05
And yet there are other people I observed
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A promatrala sam i ljude koji su imali
01:07
who had what I called a mutuality mindset.
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ono što sam nazivala "uzajaman način razmišljanja."
01:11
In each situation, they found a way to talk about us
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U svakoj situaciji oni su nalazili načine da pričaju o "nama"
01:15
and create that "us" idea.
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i stvore ideju "nas".
01:17
So my idea to reimagine the world
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Moja ideja da reinterpretiram svijet
01:19
is to see it one where we all become
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predstavlja ideju svijeta u kojemu smo svi mi
01:22
greater opportunity-makers with and for others.
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tvorci prilika s drugima i za druge.
01:27
There's no greater opportunity
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Nema veće prilike
01:29
or call for action for us now
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ili poziva na djelovanje za nas
01:32
than to become opportunity-makers
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nego da postanemo tvorci prilika
01:35
who use best talents together more often
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koji koriste svoje najveće talente češće
01:37
for the greater good
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za veće dobro
01:39
and accomplish things we couldn't have done on our own.
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i postižu stvari koje mi sami ne bismo bili u stanju.
01:42
And I want to talk to you about that,
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Želim s vama razgovarati o tome
01:44
because even more than giving,
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jer veća od davanja,
01:47
even more than giving,
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veća od davanja
01:50
is the capacity for us to do something smarter
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naša je sposobnost da napravimo nešto pametnije,
01:54
together for the greater good
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zajedno, za veće dobro
01:58
that lifts us both up
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koje će nas i podići
02:00
and that can scale.
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a može rasti.
02:02
That's why I'm sitting here.
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Zato sam ovdje.
02:03
But I also want to point something else out:
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Ali želim vam i ukazati na nešto:
02:07
Each one of you
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Svatko od vas
02:10
is better than anybody else at something.
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bolji je od bilo koga u nečemu.
02:14
That disproves that popular notion
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To opovrgava popularno mišljenje
02:17
that if you're the smartest person in the room,
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da ako ste najpametnija osoba u prostoriji,
02:20
you're in the wrong room.
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onda ste u pogrešnoj prostoriji.
02:22
(Laughter)
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(Smijeh.)
02:24
So let me tell you about
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Ispričat ću vam priču o holivudskom tulumu
02:27
a Hollywood party I went to a couple years back,
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na kojemu sam bila prije dvije godine.
02:29
and I met this up-and-coming actress,
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Ondje sam upoznala glumicu u usponu
02:32
and we were soon talking about something
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i ubrzo smo počele razgovarati o našoj
02:33
that we both felt passionately about: public art.
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zajedničkoj strasti: javnoj umjetnosti.
02:37
And she had the fervent belief
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Ona je snažno vjerovala
02:39
that every new building in Los Angeles
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da bi svaka nova zgrada u Los Angelesu
02:42
should have public art in it.
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trebala imati javnu umjetnost.
02:43
She wanted a regulation for it,
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Htjela je to zakonski regulirati
02:45
and she fervently started —
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i strastveno je počela —
02:47
who is here from Chicago? —
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koliko vas je iz Chicaga? —
02:49
she fervently started talking about
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strastveno je počela pričati o
02:51
these bean-shaped reflective sculptures
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reflektirajućim skulpturama u obliku graha
02:54
in Millennium Park,
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u Millennium Parku
02:56
and people would walk up to it
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kojima bi ljudi prilazili
02:58
and they'd smile in the reflection of it,
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i smijali se svom odrazu
03:00
and they'd pose and they'd vamp
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i pozirali bi i
03:02
and they'd take selfies together,
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slikali selfije zajedno
03:04
and they'd laugh.
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i smijali bi se.
03:08
And as she was talking, a thought came to my mind.
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I dok je ona to pričala, meni je nešto palo na pamet.
03:10
I said, "I know someone you ought to meet.
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Rekla sam: "Znam nekoga koga trebaš upoznati.
03:13
He's getting out of San Quentin in a couple of weeks" —
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Izlazi iz San Quentina za nekoliko tjedana." —
03:16
(Laughter) —
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(Smijeh) —
03:18
"and he shares your fervent desire
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"i on dijeli tvoju strast za umjetnosti
03:20
that art should engage and enable people to connect."
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koja bi trebala animirati i povezivati ljude."
03:23
He spent five years in solitary,
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Proveo je pet godina u samici i
03:28
and I met him because I gave a speech at San Quentin,
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upoznala sam ga kad sam držala govor u San Quentinu.
03:31
and he's articulate
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Dobar je govornik
03:33
and he's rather easy on the eyes because he's buff.
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i oku ugodan jer je mišićav.
03:36
He had workout regime he did every day.
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Imao je program vježbanja koji je radio svakodnevno.
03:39
(Laughter)
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(Smijeh)
03:41
I think she was following me at that point.
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Mislim da se tad zainteresirala.
03:43
I said, "He'd be an unexpected ally."
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Rekoh, "Bio bi ti neočekivan saveznik."
03:45
And not just that. There's James. He's an architect
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I ne samo to. Tu je i James, arhitekt i
03:48
and he's a professor, and he loves place-making,
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profesor, ljubitelj građenja, a
03:52
and place-making is when you have
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građenje je kad imate one
03:53
those mini-plazas and those urban walkways
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minijaturne trgove i urbane staze za šetanje
03:57
and where they're dotted with art,
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i ondje gdje su oslikane,
03:59
where people draw and come up and talk sometimes.
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gdje ljudi crtaju i dolaze i nekada i razgovaraju.
04:03
I think they'd make good allies.
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Mislim da bi bili dobri suradnici.
04:05
And indeed they were.
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I doista su bili.
04:08
They met together. They prepared.
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Sastali su se. Pripremali su se.
04:10
They spoke in front of the Los Angeles City Council.
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Držali su govore pred Gradskim koncilom LA-a.
04:14
And the council members not only passed the regulation,
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I članovi koncila ne samo da su odobrili regulaciju
04:17
half of them came down and asked to pose with them afterwards.
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već je i polovica njih došla i kasnije se htjela slikati s njima.
04:21
They were startling, compelling and credible.
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Bili su sjajni, neodoljivi i uvjerljivi.
04:26
You can't buy that.
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To se ne može kupiti.
04:30
What I'm asking you to consider
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Želim da vi razmislite o tome
04:32
is what kind of opportunity- makers we might become,
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kakvi tvorci prilika mi možemo postati,
04:34
because more than wealth
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jer više od bogatstva,
04:37
or fancy titles
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lijepih titula
04:41
or a lot of contacts, it's our capacity to connect
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ili gomile poznanstava, naša sposobnost da se povežemo oko
04:45
around each other's better side and bring it out.
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tuđih boljih osobina koje ćemo izvesti na vidjelo.
04:48
And I'm not saying this is easy,
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Ne kažem da je to jednostavno i
04:50
and I'm sure many of you have made the wrong moves too
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sigurna sam da su mnogi od vas napravili neke pogrešne poteze
04:53
about who you wanted to connect with,
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po pitanju toga s kim ste se željeli povezati,
04:55
but what I want to suggest is,
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ali ono što ja tvrdim jest
04:58
this is an opportunity.
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da je ovo prilika.
05:01
I started thinking about it
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Počela sam razmišljati o tome još dok
05:04
way back when I was a Wall Street Journal reporter
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sam bila novinarka na Wall Streetu i bila sam
05:06
and I was in Europe and I was supposed to cover trends
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u Europi i trebala sam izvještavati o trendovima i
05:09
and trends that transcended business
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trendovima koji su bili izvan granica biznisa,
05:11
or politics or lifestyle.
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politike ili životnog stila.
05:13
So I had to have contacts
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Stoga sam morala imati kontakte
05:16
in different worlds very different than mine,
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u svjetovima drugačijim od moga jer
05:18
because otherwise you couldn't spot the trends.
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drugačije ne bih mogla uočiti trendove.
05:20
And third, I had to write the story
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I kao treće, trebala sam napisati priču,
05:23
in a way stepping into the reader's shoes,
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nekako se staviti u čitateljevu kožu,
05:25
so they could see how these trends could affect their lives.
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tako da bi oni mogli vidjeti kako ti trendovi utječu na njihove živote.
05:29
That's what opportunity-makers do.
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To rade tvorci prilika.
05:33
And here's a strange thing:
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I ovo je ono što je u tome čudno:
05:36
Unlike an increasing number of Americans
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Za razliku od sve većeg broja Amerikanaca
05:39
who are working and living and playing with people
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koji rade i žive i igraju se s ljudima
05:43
who think exactly like them
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koji razmišljaju nalik njima samima,
05:45
because we then become more rigid and extreme,
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jer tada postajemo rigidniji i ekstremniji,
05:48
opportunity-makers are actively seeking situations
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tvorci prilika aktivno traže situacije
05:52
with people unlike them,
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s ljudima drugačijima od njih samih
05:54
and they're building relationships,
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i stvaraju odnose
05:56
and because they do that,
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i upravo zbog toga
05:58
they have trusted relationships
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imaju odnose temeljene na povjerenju
06:00
where they can bring the right team in
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u kojima mogu složiti pravi tim
06:02
and recruit them to solve a problem better and faster
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i unajmiti ih da riješe problem brže i bolje i
06:06
and seize more opportunities.
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kako bi ugrabili više prilika.
06:07
They're not affronted by differences,
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Njih ne sprječavaju razlike,
06:15
they're fascinated by them,
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već ih one fasciniraju,
06:17
and that is a huge shift in mindset,
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a to je ogroman pomak u stanju uma
06:20
and once you feel it, you want it to happen a lot more.
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i jednom kada to osjetite, htjet će te ga sve više i više.
06:23
This world is calling out for us to have a collective mindset,
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Svijet vas poziva na kolektivno stanje uma,
06:28
and I believe in doing that.
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a ja u to vjerujem.
06:30
It's especially important now.
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To je posebno važno u ovom trenutku.
06:33
Why is it important now?
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Zašto baš sad?
06:35
Because things can be devised like drones
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Jer se mogu razvijati stvari poput dronova
06:40
and drugs and data collection,
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i lijekova i prikupljanja podataka,
06:44
and they can be devised by more people
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a više ih ljudi može razvijati jeftinije
06:46
and cheaper ways for beneficial purposes
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u plemenite svrhe i
06:50
and then, as we know from the news every day,
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tada, kao što znamo iz svakodnevnih vijesti,
06:52
they can be used for dangerous ones.
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mogu se koristiti i u neplemenite svrhe.
06:55
It calls on us, each of us,
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Zove nas, svakoga od nas,
06:58
to a higher calling.
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na viši poziv.
07:01
But here's the icing on the cake:
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Ali evo šlag na torti:
07:03
It's not just the first opportunity
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ovo nije samo prva prilika
07:06
that you do with somebody else
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koju ćete ugrabiti s nekim drugim
07:08
that's probably your greatest,
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u nečemu u čemu ste vjerojatno najbolji,
07:10
as an institution or an individual.
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kao institucija ili pojedinac.
07:12
It's after you've had that experience
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Poslije tog iskustva
07:14
and you trust each other.
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vjerujete jedno drugome.
07:16
It's the unexpected things
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To su neočekivane stvari
07:18
that you devise later on
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koje stvarate kasnije, a
07:20
you never could have predicted.
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o kojima nikad niste mogli ni sanjati.
07:22
For example, Marty is the husband of that actress I mentioned,
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Npr., Marty, suprug one glumice o kojoj sam govorila,
07:28
and he watched them when they were practicing,
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promatrao ih je dok su vježbali
07:30
and he was soon talking to Wally,
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i ubrzo je počeo razgovarati s Wallyjem,
07:32
my friend the ex-con,
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mojim prijateljem bivšim zarobljenikom,
07:33
about that exercise regime.
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o vježbanju.
07:36
And he thought,
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I pomislio je kako
07:37
I have a set of racquetball courts.
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ima set racquetball terena na kojima bi
07:39
That guy could teach it.
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taj tip mogao podučavati.
07:40
A lot of people who work there are members at my courts.
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Mnogi ljudi koji ondje rade su članovi na mojim terenima.
07:44
They're frequent travelers.
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Često putuju.
07:45
They could practice in their hotel room,
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Mogli bi vježbati u hotelskim sobama,
07:47
no equipment provided.
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bez opreme.
07:49
That's how Wally got hired.
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Tako se Wally zaposlio.
07:52
Not only that, years later
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I to nije sve. Nekoliko godina kasnije
07:53
he was also teaching racquetball.
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i on je podučavao o racquetballu.
07:56
Years after that,
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Nekoliko godina poslije toga,
07:57
he was teaching the racquetball teachers.
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podučavao je učitelje racquetballa.
08:00
What I'm suggesting is, when you connect with people
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Pokušavam reći da kad se povežemo s ljudima oko
08:05
around a shared interest and action,
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zajedničkog interesa i djelovanja,
08:09
you're accustomed to serendipitous
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naviknut ćete se na brojne
08:12
things happening into the future,
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stvari koje će se tek dogoditi,
08:14
and I think that's what we're looking at.
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a mislim da se tome približavamo.
08:16
We open ourselves up to those opportunities,
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Otvorimo se tim prilikama,
08:19
and in this room are key players in technology,
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a u ovoj su prostoriji ključni sudionici i tehnologija,
08:23
key players who are uniquely positioned to do this,
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ključni sudionici jedinstveno pozicionirani
08:26
to scale systems and projects together.
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da zajednički skaliraju sisteme i projekte.
08:30
So here's what I'm calling for you to do.
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Ja vas zapravo pozivam na ovo.
08:32
Remember the three traits of opportunity-makers.
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Zapamtite tri osobine tvoraca prilika.
08:35
Opportunity-makers keep honing their top strength
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Tvorci prilika uporno usavršavaju svoje najjače oružje
08:40
and they become pattern seekers.
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i tragaju za uzorcima.
08:44
They get involved in different worlds than their worlds
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Uključuju se svjetove koji su drugačiji od njihovih
08:48
so they're trusted and they can see those patterns,
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kako bi zaradili povjerenje i kako bi vidjeli te uzorke
08:51
and they communicate to connect
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i komuniciraju kako bi se povezali
08:53
around sweet spots of shared interest.
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oko zajedničkih interesa.
08:56
So what I'm asking you is,
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Ja od vas ovo tražim,
08:59
the world is hungry.
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svijet je gladan.
09:01
I truly believe, in my firsthand experience,
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Ja uistinu vjerujem, zahvaljujući iskustvu iz prve ruke,
09:03
the world is hungry for us
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svijet od nas želi
09:06
to unite together as opportunity-makers
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da se ujedinimo kao tvorci prilika
09:09
and to emulate those behaviors
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i da oponašamo takvo ponašanje
09:11
as so many of you already do —
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kao što mnogi od vas već čine —
09:12
I know that firsthand —
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znam to iz prve ruke —
09:15
and to reimagine a world
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a kako bismo reinterpretirali svijet
09:17
where we use our best talents together
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u kojem svoje najveće talente koristimo zajednički
09:19
more often to accomplish greater things together
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i češće za veća postignuća
09:23
than we could on our own.
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od onih koje bismo ostvarili kada bismo bili prepušteni sami sebi.
09:26
Just remember,
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Samo zapamtite,
09:29
as Dave Liniger once said,
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kao što je Dave Liniger jednom rekao,
09:32
"You can't succeed
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"Ne možeš uspjeti
09:34
coming to the potluck with only a fork."
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ako na objed dolaziš samo s vilicom."
09:37
(Laughter)
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(Smijeh)
09:39
Thank you very much.
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Puno vam hvala.
09:41
Thank you. (Applause)
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Hvala vam. (Pljesak)
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