A precise, three-word address for every place on earth | Chris Sheldrick

Translator: Sonia Moscardó Reviewer: Mariazell-Eugénia Bosch Fábregas

According to the UN,

Segons l'ONU,

billions of people still live without an address.

milers de milions de persones encara viuen sense una adreça.

The economist Hernando de Soto said,

L'economista Hernando de Soto va dir:

"Without an address,

"Sense adreça,

you live outside the law.

vius fora de la llei.

You might as well not exist."

És com si no existissis."

I'm here to tell you how my team and I are trying to change that.

He vingut a explicar-los com el meu equip i jo intentem canviar-ho.

If you go to an online map and look at a favela in Brazil

Si utilitzen un mapa en línia i busquen una favela al Brasil

or a township in South Africa,

o un poblat a Sud-àfrica,

you'll see a few streets but a lot of empty space.

veuran alguns carrers, però molt espai buit.

But if you flip to satellite view,

Però si canvien a vista de satèl·lit,

there are thousands of people, homes and businesses

hi ha milers de persones, cases i negocis

in this vast, unmapped and unaddressed spaces.

en aquests extensos espais no cartografiats i sense adreça.

In Ghana's capital, Accra,

A la capital de Ghana, Accra,

there are numbers and letters scrawled onto the sides of walls,

hi ha números i lletres gargotejades a les parets,

where they piloted address systems but not finished them.

on van provar sistemes d'adreçament però no els van acabar.

But these places, these unaddressed places,

Però aquests llocs, aquests llocs sense adreça,

hold huge economic potential.

tenen gran potencial econòmic.

Here's why the issue of addressing stuck with me.

Us explico per què em va interessar aquesta qüestió.

I worked in the music business for 10 years,

He treballat 10 anys a la indústria musical,

and what you may not know about the music world

i el que potser no sàpiguen del món de la música

is that every day, people struggle with the problems of addressing.

és que tots els dies s'enfronten problemes d'adreçament.

So from the musicians who have to find the gigs

Des dels músics que han de trobar el lloc dels concerts

to the production companies who bring the equipment,

fins a les productores que porten l'equip,

everyone somehow always gets lost.

d'alguna manera tots es perden.

We even had to add someone to our schedules

Vam haver d'afegir algú a la nostra agenda,

who was the person you called when you thought you'd arrived

la persona a qui trucar quan pensaves que havies arribat

but then realized you hadn't.

però t'adonaves que no.

And we had some pretty bad days,

I vam tenir alguns dies bastant complicats,

like in Italy, where a truck driver unloaded all the equipment

com a Itàlia, on un conductor va descarregar tot l'equip

an hour north of Rome, not an hour south of Rome,

una hora al nord de Roma, no una hora al sud de Roma,

and a slightly worse day

i un dia una mica pitjor

where a keyboard player called me and said,

en què un teclista em va trucar i em va dir:

"Chris, don't panic, but we may have just sound-checked

"No t'espantis, però és possible que hàgim fet la prova de so

at the wrong people's wedding."

al casament equivocat".

(Laughter)

(Rialles)

So not long after the fated Rome event,

No gaire després del desafortunat esdeveniment a Roma,

I chatted this through with a friend of mine

vaig xerrar sobre això amb un amic meu

who is a mathematician,

que és matemàtic,

and we thought it was a problem we could do something about.

i vam pensar que era un problema que podríem resoldre.

We thought, well, we could make a new system,

Vam pensar que podríem crear un nou sistema,

but it shouldn't look like the old system.

que no se semblés a l'antic.

We agreed that addresses were bad.

Vam convenir que les adreces eren deficients.

We knew we wanted something very precise,

Sabíem que volíem una cosa molt precisa,

but GPS coordinates, latitude and longitude,

però les coordenades de GPS, latitud i longitud,

were just too complicated.

eren massa complicades.

So we divided the world into three-meter squares.

Així que vam dividir el món en quadrats de tres metres.

The world divides into around 57 trillion three-meter squares,

El món es divideix en uns 57 bilions de quadrats de tres metres,

and we found that there are enough combinations

i descobrirem que hi ha suficients combinacions

of three dictionary words

de tres paraules de diccionari

that we could name every three-meter square in the world uniquely

com per donar-li un nom únic a cada quadrat de tres metres del món

with just three words.

amb només tres paraules.

We used 40,000 words,

Vam fer servir 40.000 paraules,

so that's 40,000 cubed,

això és 40.000 al cub,

64 trillion combinations of three words,

64 bilions de combinacions de tres paraules,

which is more than enough for the 57-trillion-odd three-meter squares,

que és més que suficient per als 57 bilions de quadrats de tres metres,

with a few spare.

amb algunes de sobres.

So that's exactly what we did.

I això és exactament el què vam fer.

We divided the world into three-meter squares,

Vam dividir el món en quadrats de tres metres,

gave each one a unique, three-word identifier --

donàrem un identificador de tres paraules a cadascun,

what we call a three-word address.

que anomenem adreça de tres paraules.

So for example, right here,

Així que, per exemple, aquí mateix

I'm standing at mustards.coupons.pinup,

em trobo a mostassa.cupons.cartell,

(Laughter)

(Rialles)

but over here ...

però aquí...

I'm standing at pinched. singularly.tutorial.

Em trobo a demacrat.singularment.tutoria.

But we haven't just done this in English.

Però no ho hem fet només en anglès.

We thought it was essential that people should be able to use this system

Vam pensar que era essencial que la gent pogués utilitzar el sistema

in their own language.

en la seva pròpia llengua.

So far, we've built it into 14 languages,

Fins ara, l'hem creat en 14 llengües,

including French, Swahili and Arabic,

incloent el francès, el swahili i l'àrab,

and we're working on more now, like Xhosa, Zulu and Hindi.

i ara treballem en més, com ara Xhosa, Zulu i Hindi.

But this idea can do a lot more

Però aquesta idea pot fer molt més

than just get my musicians to their gigs on time.

que portar els meus músics als seus concerts a temps.

If the 75 percent of countries that struggle with reliable addressing

Si el 75 per cent dels països que no tenen un sistema d'adreçament fiable

started using three-word addresses,

utilitzés adreces de tres paraules,

there's a stack of far more important applications.

hi hauria un munt d'aplicacions molt més importants.

In Durban, South Africa,

A Durban, Sud-àfrica,

an NGO called Gateway Health

una ONG anomenada Gateway Health

have distributed 11,000 three-word address signs

ha distribuït 11.000 senyals d'adreces de tres paraules

to their community,

a la seva comunitat,

so the pregnant mothers, when they go into labor,

perquè les mares embarassades, en posar-se de part,

can call the emergency services

puguin trucar als serveis d'emergència

and tell them exactly where to pick them up from,

i dir-los exactament on recollir-les,

because otherwise, the ambulances have often taken hours to find them.

perquè si no, les ambulàncies sovint triguen hores a trobar-les.

In Mongolia, the National Post Service have adopted the system

A Mongòlia, el servei postal nacional va adoptar el sistema

and are now doing deliveries to many people's houses

i ara fa lliuraments a les cases de moltes persones

for the first time.

per primera vegada.

The UN are using it to geotag photos in disaster zones

L'ONU l'està fent servir per geoetiquetar fotos en zones de desastre

so they can deliver aid to exactly the right place.

per poder enviar ajuda exactament al lloc correcte.

Even Domino's Pizza are using it in the Caribbean,

Fins i tot Domino's Pizza l'utilitza al Carib,

because they haven't been able to find customers' homes,

perquè no han pogut trobar les cases dels clients,

but they really want to get their pizza to them while its still hot.

però volen portar-los la seva pizza mentre encara està calenta.

Shortly, you'll be able to get into a car,

En breu, podran pujar a un cotxe,

speak the three words,

dir les tres paraules,

and the car will navigate you to that exact spot.

i el cotxe els portarà al lloc exacte.

In Africa, the continent has leapfrogged phone lines

A l'Àfrica, el continent ha deixat les línies telefòniques enrere

to go to mobile phones,

per els mòbils,

bypassed traditional banks to go straight to mobile payments.

ignorant els bancs tradicionals per anar directe als pagaments mòbils.

We're really proud that the post services of three African countries --

Estem molt orgullosos que els serveis postals de tres països africans,

Nigeria, Djibouti and Côte d'Ivoire,

Nigèria, Djibouti i Costa d'Ivori,

have gone straight to adopting three-word addresses,

hagin adoptat directament les adreces de tres paraules;

which means that people in those countries

el que significa que avui en aquests països

have a really simple way to explain where they live, today.

la gent té un manera molt senzilla d'explicar on viu.

For me, poor addressing was an annoying frustration,

Per a mi, un sistema d'adreçament deficient era una frustració molesta,

but for billions of people,

però per a milions de persones

it's a huge business inefficiency,

és una gran ineficiència comercial

severely hampers their infrastructure growth,

que obstaculitza el creixement de la infraestructura

and can cost lives.

i pot costar vides.

We're on a mission to change that,

Tenim la missió de canviar-ho

three words at a time.

de tres en tres paraules.

Thank you.

Gràcies.

(Applause)

(Aplaudiments)