A precise, three-word address for every place on earth | Chris Sheldrick

Prevoditelj: Jelena Grobenski Recezent: Sanda L

According to the UN,

Prema navodima UN-a,

billions of people still live without an address.

milijarde ljudi još uvijek žive bez adrese.

The economist Hernando de Soto said,

Ekonomist Hernando de Soto rekao je

"Without an address,

"Bez adrese,

you live outside the law.

živiš izvan zakona.

You might as well not exist."

Kao da i ne postojiš".

I'm here to tell you how my team and I are trying to change that.

Ja sam ovdje kako bih vam rekao da moj tim i ja to pokušavamo promijeniti.

If you go to an online map and look at a favela in Brazil

Ako na digitalnoj mapi pogledate favelu u Brazilu,

or a township in South Africa,

ili naselje u Južnoj Africi,

you'll see a few streets but a lot of empty space.

vidjet ćete malo ulica, ali mnogo praznog prostora.

But if you flip to satellite view,

Ali, ako prebacite na satelitski pregled,

there are thousands of people, homes and businesses

vidljive su tisuće ljudi, domova i trgovina

in this vast, unmapped and unaddressed spaces.

u tom ogromnom, nemapiranom i neadresiranom prostoru.

In Ghana's capital, Accra,

U glavnom gradu Gane, Accri,

there are numbers and letters scrawled onto the sides of walls,

na fasadama postoje našvrljani brojevi i slova

where they piloted address systems but not finished them.

gdje su sustavi adresiranja provedeni, ali ne i dovršeni.

But these places, these unaddressed places,

Ali ta mjesta, ta mjesta bez adrese,

hold huge economic potential.

sadrže ogroman gospodarski potencijal.

Here's why the issue of addressing stuck with me.

Evo zašto me zaokupio problem adresiranja.

I worked in the music business for 10 years,

Radio sam u glazbenoj industriji 10 godina,

and what you may not know about the music world

i ono što možda ne znate o glazbenom svijetu

is that every day, people struggle with the problems of addressing.

je to da se ljudi svakoga dana bore s problemom adresiranja.

So from the musicians who have to find the gigs

I tako od glazbenika koji moraju pronaći gaže,

to the production companies who bring the equipment,

do produkcijskih kompanija koje dovoze opremu,

everyone somehow always gets lost.

svi se nekako uvijek izgube.

We even had to add someone to our schedules

Čak smo morali u svoje rasporede dodati nekoga

who was the person you called when you thought you'd arrived

tko bi služio kao osoba koju zoveš kada misliš da si stigao,

but then realized you hadn't.

ali onda shvatiš da nisi.

And we had some pretty bad days,

I imali smo dosta loših dana,

like in Italy, where a truck driver unloaded all the equipment

kao u Italiji, kada je vozač kamiona iskrcao svu opremu,

an hour north of Rome, not an hour south of Rome,

sat vožnje sjeverno od Rima, umjesto sat južno od Rima

and a slightly worse day

i malo gori dan,

where a keyboard player called me and said,

kada me klavijaturist nazvao i rekao

"Chris, don't panic, but we may have just sound-checked

"Nemoj paničariti, ali možda smo upravo imali tonsku probu

at the wrong people's wedding."

na vjenčanju krivih ljudi".

(Laughter)

(Smijeh)

So not long after the fated Rome event,

Nedugo nakon sudbonosnog događaja u Rimu,

I chatted this through with a friend of mine

razgovarao sam o ovome s prijateljem,

who is a mathematician,

koji je matematičar

and we thought it was a problem we could do something about.

i zaključili smo da oko toga nešto možemo poduzeti.

We thought, well, we could make a new system,

Palo nam je na pamet da stvorimo novi sustav,

but it shouldn't look like the old system.

ali on ne bi trebao ličiti na stari sustav.

We agreed that addresses were bad.

Složili smo se da su adrese loše.

We knew we wanted something very precise,

Znali smo da želimo nešto vrlo precizno,

but GPS coordinates, latitude and longitude,

ali GPS koordinate, geografska širina i duljina

were just too complicated.

bile su prekomplicirane.

So we divided the world into three-meter squares.

Zbog toga smo podijelili svijet u trometarske kvadrate.

The world divides into around 57 trillion three-meter squares,

Svijet sadrži oko 57 bilijuna trometarskih kvadrata

and we found that there are enough combinations

i shvatili smo da postoji dovoljno kombinacija

of three dictionary words

triju riječi iz rječnika

that we could name every three-meter square in the world uniquely

kako bismo svakom trometarskom kvadratu svijeta mogli dati jedinstveno ime

with just three words.

uz pomoć samo triju riječi.

We used 40,000 words,

Iskoristili smo 40 000 riječi,

so that's 40,000 cubed,

dakle, to je 40 000 na kub,

64 trillion combinations of three words,

64 trilijuna kombinacija od triju riječi,

which is more than enough for the 57-trillion-odd three-meter squares,

što je više nego dovoljno za cca. 57 trilijuna trometarskih kvadrata,

with a few spare.

uz nešto rezerve.

So that's exactly what we did.

Pa smo upravo to i učinili.

We divided the world into three-meter squares,

Podijelili smo svijet u trometarske kvadrate,

gave each one a unique, three-word identifier --

svakome nadjenuli jedinstveni identifikator od triju riječi

what we call a three-word address.

koji zovemo adresom od triju riječi.

So for example, right here,

Na primjer, upravo ovdje,

I'm standing at mustards.coupons.pinup,

stojim na adresi senfovi.kuponi.pinup,

(Laughter)

(Smijeh)

but over here ...

ali ovdje...

I'm standing at pinched. singularly.tutorial.

stojim na stegnut.jedinstveno.tutorial.

But we haven't just done this in English.

I nismo to napravili samo na engleskom.

We thought it was essential that people should be able to use this system

Izrazito smo važnim smatrali to da ljudi ovaj sustav mogu koristiti

in their own language.

na vlastitom jeziku.

So far, we've built it into 14 languages,

Za sada smo ga prilagodili na 14 jezika

including French, Swahili and Arabic,

uključivši francuski, svahili i arapski,

and we're working on more now, like Xhosa, Zulu and Hindi.

i sada radimo na još njih, kao što su xhosa, zulu i hindi.

But this idea can do a lot more

Ovom se idejom može postići puno više

than just get my musicians to their gigs on time.

od toga da moji glazbenici pravovremeno stižu na gaže.

If the 75 percent of countries that struggle with reliable addressing

Kada bi 75 posto zemalja koje se bore s nepouzdanim adresiranjem

started using three-word addresses,

počelo koristiti adrese od triju riječi,

there's a stack of far more important applications.

postojala bi hrpa puno važnjih primjena.

In Durban, South Africa,

U Durbanu u Južnoj Africi,

an NGO called Gateway Health

NVO pod nazivom Gateway Health

have distributed 11,000 three-word address signs

podijelili su 11 000 adresa od triju riječi

to their community,

svojoj zajednici,

so the pregnant mothers, when they go into labor,

kako bi trudne majke, kada osjete trudove,

can call the emergency services

mogle pozvati hitnu pomoć

and tell them exactly where to pick them up from,

i reći im točno gdje da dođu po njih,

because otherwise, the ambulances have often taken hours to find them.

jer su kolima hitne pomoći inače često trebali sati da ih pronađu.

In Mongolia, the National Post Service have adopted the system

U Mongoliji, državna je pošta usvojila ovaj sustav

and are now doing deliveries to many people's houses

i sada u mnoge domove rade dostave

for the first time.

po prvi put.

The UN are using it to geotag photos in disaster zones

UN ga koristi za geografsko označavanje fotografija u područjima katastrofa,

so they can deliver aid to exactly the right place.

kako bi pomoć mogla stići na precizno određeno mjesto.

Even Domino's Pizza are using it in the Caribbean,

Koristi ga i pizzeria Domino na Karibima,

because they haven't been able to find customers' homes,

jer nisu mogli naći domove mušterija,

but they really want to get their pizza to them while its still hot.

a zbilja im žele dostaviti pizzu dok je još vruća.

Shortly, you'll be able to get into a car,

Uskoro ćete moći ući u auto,

speak the three words,

izgovoriti tri riječi

and the car will navigate you to that exact spot.

i auto će vas navoditi upravo do tog mjesta.

In Africa, the continent has leapfrogged phone lines

U Africi, kontinent je preskočio fazu telefonskih žica

to go to mobile phones,

i prihvatio mobilne telefone,

bypassed traditional banks to go straight to mobile payments.

zaobišao tradicionalne banke i direktno usvojio mobilno plaćanje.

We're really proud that the post services of three African countries --

Vrlo smo ponosni na to što su se poštanski operateri triju afričkih zemalja,

Nigeria, Djibouti and Côte d'Ivoire,

Nigerije, Džibutija i Obale Bjelokosti,

have gone straight to adopting three-word addresses,

direktno opredijelili za usvajanje adresa od triju riječi,

which means that people in those countries

što znači da ljudi u tim zemljama

have a really simple way to explain where they live, today.

imaju vrlo jednostavan način da objasne gdje žive, već danas.

For me, poor addressing was an annoying frustration,

Za mene, loše adresiranje predstavljalo je iritantnu frustraciju,

but for billions of people,

ali za milijarde ljudi

it's a huge business inefficiency,

ono je ogromna mana za poslovanje,

severely hampers their infrastructure growth,

ozbiljno ometa rast njihove infrastrukture

and can cost lives.

a neke može stajati i života.

We're on a mission to change that,

Mi smo u misiji da to promijenimo,

three words at a time.

tri po tri riječi.

Thank you.

Hvala.

(Applause)

(Pljesak)