The evolution of the book - Julie Dreyfuss

Evolucija knjige - Džuli Drejfus (Julie Dreyfuss)

771,268 views ・ 2016-06-13

TED-Ed


Please double-click on the English subtitles below to play the video.

Prevodilac: Milenka Okuka Lektor: Mile Živković
00:06
What makes a book a book?
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Šta knjigu čini knjigom?
00:08
Is it just anything that stores and communicates information?
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Da li je to bilo šta što pohranjuje i prenosi informacije?
00:12
Or does it have to do with paper,
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Ili mora da ima veze s papirom,
00:14
binding,
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povezom,
00:15
font,
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00:15
ink,
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fontom,
mastilom,
00:16
its weight in your hands,
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težinom u vašim rukama,
00:17
the smell of the pages?
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mirisom stranica?
00:19
Is this a book?
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Da li je ovo knjiga?
00:21
Probably not.
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Verovatno nije.
00:22
But is this?
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Ali, da li je ovo?
00:23
To answer these questions,
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Zbog odgovora na ova pitanja,
00:24
we need to go back to the start of the book as we know it
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moramo da se vratimo na nastanak knjige kakvu znamo
00:27
and understand how these elements came together to make something
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i da razumemo kako ovi elementi zajedno tvore nešto
00:30
more than the sum of their parts.
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što je više od zbira svojih delova.
00:33
The earliest object that we think of as a book is the codex,
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Najraniji predmet koji smatramo knjigom je kodeks,
00:36
a stack of pages bound along one edge.
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hrpa stranica povezanih duž jedne ivice.
00:39
But the real turning point in book history
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Ali istinska prekretnica u istoriji knjige
00:42
was Johannes Gutenberg's printing press in the mid-15th century.
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je bila štamparska presa Johana Gutenberga iz sredine XV veka.
00:46
The concept of moveable type had been invented much earlier in Eastern culture,
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Koncept pokretne štampe je izmišljen mnogo ranije u istočnoj kulturi,
00:51
but the introduction of Gutenberg's press had a profound effect.
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ali je predstavljanje Gutenbergove prese imalo dalekosežan uticaj.
00:55
Suddenly, an elite class of monks and the ruling class
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Iznenada, elitna klasa monaha i vladajuća klasa
00:59
no longer controlled the production of texts.
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nisu više kontrolisali proizvodnju tekstova.
01:02
Messages could spread more easily,
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Poruke su mogle lakše da se šire,
01:04
and copies could constantly be produced,
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a kopije su stalno proizvođene,
01:07
so printing houses popped up all over Europe.
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pa su štamparije nicale širom Evrope.
01:10
The product of this bibliographic boom is familiar to us in some respects,
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S jedne strane nam je poznat proizvod ovog bibliografskog procvata,
01:15
but markedly different in others.
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ali je upadljivo različit s druge strane.
01:17
The skeleton of the book is paper, type, and cover.
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Skelet knjige čine papir, štampa i korice.
01:22
More than 2000 years ago, China invented paper as a writing surface,
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Pre više od 2000 godina, Kina je izumela papir kao površinu za pisanje,
01:27
which was itself predated by Egyptian papyrus.
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kojoj je i samoj prethodio egipatski papirus.
01:30
However, until the 16th century,
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Međutim, do XVI veka,
01:32
Europeans mainly wrote on thin sheets of wood
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Evropljani su uglavnom pisali na tankim pločama drveta
01:35
and durable parchment made of stretched animal skins.
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i na istrajnom pergamentu pravljenom od zategnute životinjske kože.
01:39
Eventually, the popularity of paper spread throughout Europe,
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Vremenom se popularnost papira proširila Evropom,
01:43
replacing parchment for most printings because it was less expensive in bulk.
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menjajući pergament kod većeg dela štampe jer je bio jeftiniji na veliko.
01:47
Inks had been made by combining organic plant and animal dyes
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Mastilo je pravljeno kombinacijom organskih biljaka i životinjske farbe
01:51
with water or wine,
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sa vodom ili vinom,
01:53
but since water doesn't stick to metal type,
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no kako se voda ne lepi za metalne tipke,
01:55
use of the printing press required a change to oil-based ink.
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upotreba štamparske prese je zahtevala prelazak na uljano mastilo.
02:00
Printers used black ink made of a mixture of lamp soot,
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Štampači su koristili crno mastilo napravljeno od smeše čađi za lampe,
02:03
turpentine,
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terpentina
02:04
and walnut oil.
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i orahovog ulja.
02:06
And what about font size and type?
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A šta je sa veličinom i tipom fonta?
02:08
The earliest movable type pieces consisted of reversed letters
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Najraniji pokretni delovi tipki su se sastojali iz izokrenutih slova
02:12
cast in relief on the ends of lead alloy stocks.
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izlivenih u reljefu s legurom olova po krajevima.
02:16
They were handmade and expensive,
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Bile su ručno rađene i skupe,
02:19
and the designs were as different as the people who carved their molds.
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a dizajni su bili različiti koliko i ljudi koji su rezbarili kalupe.
02:22
Standardization was not really possible until mass manufacturing
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Standardizacija nije zaista bila moguća sve do masovne proizvodnje
02:27
and the creation of an accessible word processing system.
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i stvaranja pristupačnog sistema za obradu reči.
02:30
As for style, we can thank Nicolas Jenson for developing two types of Roman font
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Za stil se možemo zahvaliti Nikolasu Džensonu
zbog razvoja dva oblika rimskog fonta
02:36
that led to thousands of others,
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koji su doveli do hiljada drugih,
02:38
including the familiar Times Roman.
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uključujući i poznati tajms Roman.
02:41
Something had to hold all this together,
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Nešto je moralo sve ovo držati na okupu,
02:44
and until the late 15th century,
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a sve do kasnog XV veka,
02:46
covers consisted of either wood,
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korice su se sastojale od drveta
02:48
or sheets of paper pasted together.
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ili od tabaka papira zalepljenih zajedno.
02:51
These would eventually be replaced by rope fiber millboard,
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Ovo će vremenom da zameni lepljivi materijal, karton,
02:54
originally intended for high quality bindings in the late 17th century,
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prvobitno namenjen za poveze visokog kvaliteta u kasnom XVII veku,
02:59
but later as a less expensive option.
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no kasnije je to bilo jeftinija opcija.
03:02
And while today's mass produced cover illustrations are marketing tools,
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I dok su danas masovno proizvedene ilustracije na koricama marketinški alat,
03:06
the cover designs of early books were made to order.
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korice ranih knjiga su pravljene po porudžbi.
03:10
Even spines have a history.
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Čak i rikne imaju istoriju.
03:12
Initially, they were not considered aesthetically important,
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Prvobitno nisu smatrane estetski važnim
03:16
and the earliest ones were flat, rather than rounded.
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i raniji primerci su bili ravni, a ne zaobljeni.
03:19
The flat form made the books easier to read
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Zbog ravnog tipa rikne knjigu je bilo lakše čitati
03:22
by allowing the book to rest easily on a table.
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jer je omogućavala knjizi da lako stoji na stolu.
03:25
But those spines were damaged easily from the stresses of normal use.
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No te su se rikne lako štetile zbog opterećenja uobičajene upotrebe.
03:30
A rounded form solved that issue,
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Zaobljeni oblik je rešio taj problem,
03:32
although new problems arose,
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iako su iskrsli novi problemi,
03:34
like having the book close in on itself.
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poput toga da se knjiga sama od sebe zatvarala.
03:37
But flexibility was more important,
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No fleksibilnost je bila važnija,
03:39
especially for the on-the-go reader.
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naročito za trenutnog čitaoca.
03:41
As the book evolves and we replace bound texts
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Kako knjiga evoluira i menjamo tekst u povezu
03:45
with flat screens and electronic ink,
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ravnim ekranima i elektronskim mastilom,
03:47
are these objects and files really books?
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da li su ovi objekti i fajlovi zaista knjige?
03:50
Does the feel of the cover
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Da li utisak o koricama
03:52
or the smell of the paper add something crucial to the experience?
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ili miris papira dodaju nešto što je ključno za samo iskustvo?
03:55
Or does the magic live only within the words,
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Ili magija jedino počiva unutar reči,
03:58
no matter what their presentation?
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bez obzira na njihovo predstavljanje?
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