Sally Kohn: Don’t like clickbait? Don’t click

翻译人员: Wendy Wu 校对人员: Sunny Wang

So recently,

就在最近，

some white guys and some black women

有一些白人男性和黑人女性

swapped Twitter avatars, or pictures online.

在社交网站推特（Twitter）上互换昵称，或者照片。

They didn't change their content,

他们没有更改推特上的内容，

they kept tweeting the same as usual,

也还和往常一样的方式发推特，

but suddenly, the white guys noticed

但是突然，那些白人男人们发现

they were getting called the n-word all the time

网络上总有人叫他们黑鬼，

and they were getting the worst kind of online abuse,

还有许多难听的辱骂。

whereas the black women all of a sudden

而同时，黑人女性都突然感觉

noticed things got a lot more pleasant for them.

世界对他们更友好了。

Now, if you're my five-year-old,

现在，想象你是我五岁的孩子，

your Internet consists mostly of puppies and fairies

你的互联网世界 大部分是由可爱的小狗和精灵组成的，

and occasionally fairies riding puppies.

偶尔会有驾着小狗的精灵。

That's a thing. Google it.

真有这个角色，谷歌一下。

But the rest of us know that the Internet

但我们大部分人都知道，

can be a really ugly place.

互联网也可以是一个非常丑陋的地方。

I'm not talking about the kind of colorful debates

我说的不是有关有色人种这样的讨论，

that I think are healthy for our democracy.

我还觉得这对我们的民主是有好处的。

I'm talking about nasty personal attacks.

我说的是那些卑劣的人身攻击。

Maybe it's happened to you, but it's at least

你可能遭遇过这样的事情，

twice as likely to happen, and be worse,

但这种事情的发生几率会至少提升两倍， 而且会更加恶劣，

if you're a woman, a person of color, or gay,

如果你是女性，有色人种，或者同性恋，

or more than one at the same time.

或者同时兼有以上属性。

In fact, just as I was writing this talk,

事实上，就在我写这篇演讲的时候，

I found a Twitter account called @SallyKohnSucks.

我发现一个叫做@混蛋萨莉科恩的推特账号， （译者注：萨莉·科恩是讲者的名字）

The bio says that I'm a

此人的介绍上说我是一个

"man-hater and a bull dyke and the only thing I've ever accomplished with my career

”仇视男性者，一个强壮的女同性恋， 在我的生活中唯一成功的事

is spreading my perverse sexuality."

就是传播我堕落的性生活，"

Which, incidentally, is only a third correct.

顺便说一下，只说对了三分之一。

I mean, lies! (Laughter)

我的意思是，放屁！（大笑）

But seriously, we all say we hate this crap.

但是认真想想，我们都说我们恨这种屁话，

The question is whether you're willing to make

问题是你是否愿意做出

a personal sacrifice to change it.

个人的牺牲去改变这种情况。

I don't mean giving up the Internet.

我不是说放弃互联网。

I mean changing the way you click,

我是说改变我们点击的方式。

because clicking is a public act.

因为点击是一个公共行为。

It's no longer the case

如今已经不再是

that a few powerful elites control all the media

少数精英完全控制媒体

and the rest of us are just passive receivers.

而我们其他人只是被动接受者。

Increasingly, we're all the media.

逐渐地，我们都成为媒体了。

I used to think, oh, okay, I get dressed up,

我常想，噢，好，我穿上正装，

I put on a lot of makeup,

抹上一堆化妆品，

I go on television, I talk about the news.

上电视播报新闻。

That is a public act of making media.

这是制造媒体的公共行为。

And then I go home and I browse the web

然后我回家，浏览网站，

and I'm reading Twitter,

上推特，

and that's a private act of consuming media.

这是消费媒体的私人行为。

I mean, of course it is. I'm in my pajamas.

我的意思是，当然是私人的， 因为我还穿着睡衣呢。

Wrong.

错了。

Everything we blog, everything we Tweet,

每一篇我们发表的博客， 每一句我们发表的推特的内容，

and everything we click

还有每一个我们点击的内容，

is a public act of making media.

都是制造媒体的公共行为。

We are the new editors.

我们是新时代的编辑。

We decide what gets attention

我们将自己的关注给什么样的内容

based on what we give our attention to.

决定了什么内容将获得关注。

That's how the media works now.

这就是现在媒体的运作方式。

There's all these hidden algorithms that decide

有各种隐藏的算法在决定

what you see more of and what we all see more of

你看哪些内容更多，我们大家看哪些内容更多，

based on what you click on,

这些都取决于你点击的内容，

and that in turn shapes our whole culture.

然后这种点击塑造了我们整个的文化。

Over three out of five Americans think we have

超过五分之三的美国人认为，

a major incivility problem in our country right now,

当前我们国家广泛存在着粗暴言论的问题，

but I'm going to guess that at least three out of five

但我猜想至少五分之三的美国人

Americans are clicking on the same insult-oriented,

都在点击同样的辱骂式的、

rumor-mongering trash that feeds

散播谣言的垃圾信息，

the nastiest impulses in our society.

正是它们滋养了最肮脏卑劣的挑衅。

In an increasingly noisy media landscape,

在这个日益喧闹的媒体环境中，

the incentive is to make more noise to be heard,

媒体的目标是让更多的噪音被听到，

and that tyranny of the loud

大声喊叫的暴力鼓励了

encourages the tyranny of the nasty.

下流肮脏的暴力。

It does not have to be that way.

其实完全可以不必如此。

It does not.

不必如此。

We can change the incentive.

我们可以改变动机。

For starters, there are two things we can all do.

作为新手，我们可以做两件事。

First, don't just stand by the sidelines when you see someone getting hurt.

第一，当你看到有人受伤了， 不要只是站来旁边旁观。

If someone is being abused online, do something.

如果有人在网上被侮辱，你要出些力。

Be a hero. This is your chance.

做一个英雄。这是你的机会。

Speak up. Speak out. Be a good person.

大声说出你的观点，做一个好人。

Drown out the negative with the positive.

用正义压倒邪恶。

And second, we've got to stop clicking

第二，停止点击那些

on the lowest-common-denominator, bottom-feeding

迎合大众口味的，低层次的

linkbait.

链接。

If you don't like the 24/7 all Kardashian

如果你不喜欢卡戴珊（译者注：美国巨乳女星）的

all the time programming,

那些新闻，

you've got to stop clicking on the stories

你就停止点击有关

about Kim Kardashian's sideboob.

金·卡戴珊的乳房的图片。

I know you do it. (Applause)

我知道你点了。（鼓掌）

You too, apparently.

看起来你也是。

I mean, really, same example:

我说真的，同样的例子：

if you don't like politicians calling each other names,

如果你不喜欢政治家们彼此对骂，

stop clicking on the stories

你就不要点击那些

about what one guy in one party called the other guy in the other party.

这个政党的一个家伙 骂另一个政党里的家伙的故事。

Clicking on a train wreck just pours gasoline on it.

点击火车失事的消息只是火上浇油，

It makes it worse, the fire spreads.

这让事情更糟糕，火蔓延开，

Our whole culture gets burned.

我们的整个文化都烧起来。

If what gets the most clicks wins,

如果得到最多点击的内容会成为赢家，

then we have to start shaping the world we want

那我们就要通过点击，开始塑造

with our clicks,

我们想要的世界。

because clicking is a public act.

因为点击是一个公共行为。

So click responsibly. Thank you.

所以请理性点击。谢谢。

(Applause)

（鼓掌）