Sally Kohn: Don’t like clickbait? Don’t click

譯者: Yamei Huang 審譯者: Zhiting Chen

So recently,

最近，

some white guys and some black women

有些白人男性和黑人女性

swapped Twitter avatars, or pictures online.

互相交換推特的大頭貼或照片。

They didn't change their content,

但沒交換個人訊息，

they kept tweeting the same as usual,

他們跟平時一樣繼續推文，

but suddenly, the white guys noticed

突然間，白人男性注意到

they were getting called the n-word all the time

他們不斷收到輕蔑黑人的訊息，

and they were getting the worst kind of online abuse,

遭受到嚴重的網路霸凌，

whereas the black women all of a sudden

反之，黑人女性突然間

noticed things got a lot more pleasant for them.

在推訊上收到更多友善的回應。

Now, if you're my five-year-old,

假設你現在5歲，

your Internet consists mostly of puppies and fairies

你上網搜尋的內容， 通常是小狗以及仙女

and occasionally fairies riding puppies.

或許是仙女騎著小狗。

That's a thing. Google it.

對於感興趣的事，上Google搜尋就對了。

But the rest of us know that the Internet

我們知道網際網路

can be a really ugly place.

是一個極醜陋的地方。

I'm not talking about the kind of colorful debates

我不是為了健全民主而產生的

that I think are healthy for our democracy.

生動活潑的辯論。

I'm talking about nasty personal attacks.

我談的是惡意的人身攻擊。

Maybe it's happened to you, but it's at least

或許曾經發生在你身上，

twice as likely to happen, and be worse,

但是發生的機率將會是兩倍，也許更糟，

if you're a woman, a person of color, or gay,

如果你是個女性，或是有色人種， 亦或是同性戀者，

or more than one at the same time.

或同時擁有上述一個以上的身份。

In fact, just as I was writing this talk,

事實上，當我正在寫這份講稿的時候，

I found a Twitter account called @SallyKohnSucks.

我發現在推特上， 有個帳號@SallyKohnSucks。

The bio says that I'm a

說我是一個

"man-hater and a bull dyke and the only thing I've ever accomplished with my career

討厭男人的人及女同性戀者， 我的職業生涯只完成了一件事，

is spreading my perverse sexuality."

廣而告之我是一個性取向反常的人。

Which, incidentally, is only a third correct.

順帶一提，他只說對三分之一。

I mean, lies! (Laughter)

真是胡說八道！（笑聲）

But seriously, we all say we hate this crap.

老實說，我們都不喜歡這種廢話，

The question is whether you're willing to make

問題是：你是否願意

a personal sacrifice to change it.

犠牲個人權益去改變它。

I don't mean giving up the Internet.

我不是說非得拒絕上網不可。

I mean changing the way you click,

而是要改變點擊滑鼠的習慣，

because clicking is a public act.

因為點擊這個動作是公眾行為。

It's no longer the case

不再是

that a few powerful elites control all the media

讓少數權利分子控制所有媒體

and the rest of us are just passive receivers.

而我們只是被動的接受者。

Increasingly, we're all the media.

隨著網路普及化，我們都是傳播媒介。

I used to think, oh, okay, I get dressed up,

我常常想，好吧，我盛裝打扮，

I put on a lot of makeup,

我化妝，

I go on television, I talk about the news.

然後上電視談論新聞時事。

That is a public act of making media.

這是一種傳播新聞的公眾行為。

And then I go home and I browse the web

回家後打開瀏覽器

and I'm reading Twitter,

我上推特閱讀訊息，

and that's a private act of consuming media.

這是消費性媒體的私人行為。

I mean, of course it is. I'm in my pajamas.

穿上睡衣睡褲上網， 你會認為那是個人行為。

Wrong.

大錯特錯。

Everything we blog, everything we Tweet,

寫部落格，上推特推文，

and everything we click

上網瀏覽點擊滑鼠

is a public act of making media.

這些都是傳播媒介的公眾行為。

We are the new editors.

我們是新手撰文者。

We decide what gets attention

我們會去關注那些

based on what we give our attention to.

會吸引我們注意的事。

That's how the media works now.

這是媒體操作的方式。

There's all these hidden algorithms that decide

有一個隱藏的規則，那就是你的點擊，

what you see more of and what we all see more of

會決定你更加關注什麼樣的訊息，

based on what you click on,

及我們更會去瀏覽何種訊息。

and that in turn shapes our whole culture.

這逐漸形成我們的上網文化。

Over three out of five Americans think we have

有五分之三以上的美國人認為

a major incivility problem in our country right now,

現今，國人無禮行為很嚴重，

but I'm going to guess that at least three out of five

但是，我猜至少五分之三的美國人

Americans are clicking on the same insult-oriented,

上了那些會激怒他人的網站，

rumor-mongering trash that feeds

製造謠言，以滿足私慾，

the nastiest impulses in our society.

一時衝動的歹念充斥我們的社會。

In an increasingly noisy media landscape,

在越來越多惡意中傷他人的媒體環境，

the incentive is to make more noise to be heard,

有更多的動機去製造話題，

and that tyranny of the loud

專橫無禮的行為浪聲越大

encourages the tyranny of the nasty.

又更加助長專橫無禮的情況。

It does not have to be that way.

何必要這樣做呢，

It does not.

真的不需要。

We can change the incentive.

我們能夠改變動機。

For starters, there are two things we can all do.

我們可以一起做二件事

First, don't just stand by the sidelines when you see someone getting hurt.

第一是：當你看到他人受到傷害， 不要袖手旁觀。

If someone is being abused online, do something.

如果有人受到網路霸凌， 一定要有所作為，

Be a hero. This is your chance.

那是你成為英雄的機會。

Speak up. Speak out. Be a good person.

大聲說出心中的話， 使自己成為一個好人。

Drown out the negative with the positive.

以正面的心態，將負面的心態逐出網路。

And second, we've got to stop clicking

第二：我們要停止點擊滑鼠，

on the lowest-common-denominator, bottom-feeding

尤其是大多數人都在瀏覽的網頁訊息，

linkbait.

以及令人不恥的點擊誘餌，

If you don't like the 24/7 all Kardashian

如果你不喜歡全天候

all the time programming,

放送有關卡戴珊家族的新聞，

you've got to stop clicking on the stories

你得要停止點擊

about Kim Kardashian's sideboob.

有關金·卡戴珊的側乳新聞。

I know you do it. (Applause)

我知道你會這樣做（掌聲）

You too, apparently.

顯然，你也看了。

I mean, really, same example:

我來給你舉個類似的例子，

if you don't like politicians calling each other names,

如果你不喜歡政治人物相互叫駡，

stop clicking on the stories

那就不要點擊

about what one guy in one party called the other guy in the other party.

有關一政黨的政治人物 叫駡另一政黨政治人物的新聞。

Clicking on a train wreck just pours gasoline on it.

這時點擊它，有如火上加油。

It makes it worse, the fire spreads.

只會使情況更糟，怒火燒得更旺。

Our whole culture gets burned.

我們的文化也跟著被燒毀。

If what gets the most clicks wins,

如果有什麼事，要以點擊率論輸贏，

then we have to start shaping the world we want

那就是，我們要開始要用點擊的力量

with our clicks,

去塑造我們想要的世界，

because clicking is a public act.

因為點擊這個動作是公眾行為。

So click responsibly. Thank you.

所以要點擊滑鼠以前，請三思。 謝謝各位。

(Applause)

(掌聲)