Jeff Smith: Lessons in business ... from prison

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Andrea Jovanovic Lektor: Ivana Korom

B.J. was one of many fellow inmates

B.Dž. je bio jedan od mnogih zatvorenika

who had big plans for the future.

koji je imao velike planove za budućnost.

He had a vision. When he got out,

Imao je viziju. Kad izađe napolje,

he was going to leave the dope game for good and fly straight,

nameravao je da ostavi drogu zauvek i nastavi sa normalnim životom

and he was actually working on merging his two passions into one vision.

i zapravo radio je na tome da spoji svoje dve strasti u jednu viziju.

He'd spent 10,000 dollars

Potrošio je 10.000 dolara

to buy a website that exclusively featured women

da kupi veb sajt čiji su ekskluzivni sadržaj žene

having sex on top of or inside of luxury sports cars. (Laughter)

koje upražnjavaju seks na luksuznim sportskim automobilima ili u njima. (Smeh)

It was my first week in federal prison,

Bila je to moja prva nedelja u federalnom zatvoru

and I was learning quickly that it wasn't what you see on TV.

i brzo sam shvatao da to nije kao ono što vidimo na televiziji.

In fact, it was teeming with smart, ambitious men

Zapravo, vrvio je od pametnih, ambicioznih muškaraca

whose business instincts were in many cases

čiji je osećaj za bisnis u mnogim slučajevima bio

as sharp as those of the CEOs

izoštren kao kod generelnih direktora

who had wined and dined me six months earlier

koji su me obrlaćivali šest meseci ranije

when I was a rising star in the Missouri Senate.

kada sam bio zvezda u usponu u Senatu države Misuri.

Now, 95 percent of the guys that I was locked up with

E sad, 95 procenata momaka sa kojima sam bio zatvoren

had been drug dealers on the outside,

bili su dileri droge van zatvorskih zidina,

but when they talked about what they did,

ali kad su pričali o tome šta su radili,

they talked about it in a different jargon,

pričali su to u potpuno drugačijem žargonu,

but the business concepts that they talked about

ali biznis koncepti o kojima su pričali

weren't unlike those that you'd learn in a first year MBA class at Wharton:

nisu se razlikovali od onih koje biste učili na prvoj godini MBA studija u Vartonu:

promotional incentives, you never charge a first-time user,

promotivni podsticaji, nikad ne naplaćuješ novom korisniku,

focus-grouping new product launches,

fokusno-grupisanje lansiranja novih proizvoda,

territorial expansion.

teritorijalna ekspanzija.

But they didn't spend a lot of time reliving the glory days.

Međutim nisu trošili mnogo vremena na ponovno proživljavanje vremena slave.

For the most part, everyone was just trying to survive.

Većinu vremena, svi su se samo trudili da prežive.

It's a lot harder than you might think.

To je mnogo teže nego što možete zamisliti.

Contrary to what most people think,

Nasuprot onome što većina ljudi misli,

people don't pay, taxpayers don't pay, for your life

ljudi ne plaćaju, poreski obveznici ne plaćaju, za tvoj život

when you're in prison. You've got to pay for your own life.

dok si u zatvoru. Ti moraš da plaćaš za svoj život.

You've got to pay for your soap, your deodorant,

Moraš da platiš za svoj sapun, svoj dezodorans

toothbrush, toothpaste, all of it.

četkicu za zube, pastu za zube i sve ostalo.

And it's hard for a couple of reasons.

I teško je iz nekoliko razloga.

First, everything's marked up 30 to 50 percent

Prvo, sve je procenjeno za 30 do 50 procenata više

from what you'd pay on the street,

od onog što bi na ulici platio

and second, you don't make a lot of money.

i drugo, ti ne zarađuješ mnogo para.

I unloaded trucks. That was my full-time job,

Ja sam istovarao kamione. To je bio moj posao sa punim radnim vremenom,

unloading trucks at a food warehouse,

istovaranje kamiona u skladištu za hranu,

for $5.25, not an hour, but per month.

za 5.25 dolara, ne po satu, nego za ceo mesec.

So how do you survive?

Kako da preživiš?

Well, you learn to hustle, all kinds of hustles.

Pa, naučiš da posluješ, sve načine poslovanja.

There's legal hustles.

Postoji legalan način poslovanja.

You pay everything in stamps. Those are the currency.

Sve plaćaš u markicama. One predstavljaju valutu.

You charge another inmate to clean his cell.

Naplaćuješ drugom zatvoreniku što ćeš mu očistiti ćeliju.

There's sort of illegal hustles, like you run a barbershop out of your cell.

Postoje donekle ilegalni poslovi, kao što je vođenje berbernice u svojoj ćeliji.

There's pretty illegal hustles: You run a tattoo parlor out of your own cell.

Postoje i prilično ilegalna poslovanja: od svoje ćelije napraviš prostoriju za tetoviranje.

And there's very illegal hustles, which you smuggle in,

I tu su i nelegalni načini poslovanja najgore vrste, koje možeš prošvercovati unutra,

you get smuggled in, drugs, pornography,

možeš prokrijumčariti drogu, pornografiju,

cell phones, and just as in the outer world,

mobilne telefone i kao u svetu van zatvorskih zidina,

there's a risk-reward tradeoff, so the riskier the enterprise,

rizičnost trgovine se nagrađuje, znači što je poslovanje rizičnije,

the more profitable it can potentially be.

s tim će biti i profitabilnije.

You want a cigarette in prison? Three to five dollars.

Želiš cigaretu u zatvoru? Od 3 do 5 dolara.

You want an old-fashioned cell phone that you flip open

Želiš staromodan mobilni telefon na preklapanje

and is about as big as your head? Three hundred bucks.

koji je velik kao tvoja glava? Tri stotine dolara.

You want a dirty magazine?

Želiš pornografske časopise?

Well, it can be as much as 1,000 dollars.

Pa, to bi moglo biti i do 1.000 dolara.

So as you can probably tell, one of the defining aspects

Kao što možete zaključiti, jedno od glavnih obeležja

of prison life is ingenuity.

zatvorskog života je snalažljivost.

Whether it was concocting delicious meals

Bez obzira da li su to ukusno smućkana jela

from stolen scraps from the warehouse,

od ukradenih ostataka iz skladišta,

sculpting people's hair with toenail clippers,

oblikovanje ljudske kose sa makazama za nokte na nogama

or constructing weights from boulders in laundry bags

ili konstruisanje tegova od šljunka u vreći za prljavu odeću

tied on to tree limbs, prisoners learn how to make do with less,

vezanoj za grane drveta, zatvorenici nauče kako napraviti nešto od ničega

and many of them want to take this ingenuity

i mnogi od njih žele da prenesu ovu snalažljivost

that they've learned to the outside

koju su naučili u život van zatvora

and start restaurants, barber shops,

i otvore restorane, berbernice,

personal training businesses.

započnu poslove ličnih trenera.

But there's no training, nothing to prepare them for that,

Međutim ne postoji obuka, nema ničega što bi ih pripremilo za to,

no rehabilitation at all in prison,

nema nikakve rehabilitacije u zatvoru,

no one to help them write a business plan,

nema nikog ko bi im pomogao da napišu biznis plan,

figure out a way to translate the business concepts

osmisle način da prenesu koncept biznisa

they intuitively grasp into legal enterprises,

koji intuitivno zamisle u legalno poslovanje,

no access to the Internet, even.

nema čak ni pristupa internetu.

And then, when they come out, most states

I onda, kad izađu, mnoge države

don't even have a law prohibiting employers

čak nemaju ni zakon koji bi zabranio poslodavcima da

from discriminating against people with a background.

vrše diskriminaciju nad ljudima sa takvom pozadinom.

So none of us should be surprised

Dakle niko od nas ne bi trebalo da se iznenadi

that two out of three ex-offenders re-offend

kad dva od tri bivša prestupnika ponovo izvrše zločin

within five years.

u roku od pet godina.

Look, I lied to the Feds. I lost a year of my life from it.

Vidite, ja sam lagao Federalcima. Izgubio sam godinu dana svog života zbog toga.

But when I came out, I vowed that I was going to do

Ali kad sam izašao, zakleo sam se da ću uraditi

whatever I could to make sure

sve što mogu da bih bio siguran

that guys like the ones I was locked up with

da momci kao oni s kojima sam bio zatvoren

didn't have to waste any more of their life than they already had.

ne moraju da protraće više vremena od onoga koje su već protraćili.

So I hope that you'll think about helping in some way.

Nadam se da ćete razmišlajti o tome da na neki način pomognete.

The best thing we can do is figure out ways

Nabolja stvar koju možemo učiniti je da smislimo načine

to nurture the entrepreneurial spirit

kako da negujemo preduzetnički duh

and the tremendous untapped potential in our prisons,

i ogroman neiskorišćeni potencijal u našim zatvorima,

because if we don't, they're not going to learn any new skills

jer ako mi to ne učinimo, oni neće naučiti nove veštine

that's going to help them, and they'll be right back.

koje bi im pomogle i vratiće se u zatvor.

All they'll learn on the inside is new hustles.

I sve što će ponovo naučiti u zatvoru su nove muljaže.

Thank you. (Applause)

Hvala vam. (Aplauz)