Jeff Smith: Lessons in business ... from prison

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Ivan Stamenković

B.J. was one of many fellow inmates

B.J. je bio jedan od mnogih kolega zatvorenika

who had big plans for the future.

koji je imao velike planove za budućnost.

He had a vision. When he got out,

Imao je viziju. Kada izađe vani,

he was going to leave the dope game for good and fly straight,

namjeravao je ostaviti drogu zauvijek i nastaviti s normalnim životom,

and he was actually working on merging his two passions into one vision.

zapravo je radio na tome da spoji svoje dvije strasti u jednu viziju.

He'd spent 10,000 dollars

Potrošio je 10.000 dolara

to buy a website that exclusively featured women

kako bi kupio web stranicu koja ekskluzivno promovira žene

having sex on top of or inside of luxury sports cars. (Laughter)

koje se seksaju na ili u luksuznim sportskim automobilima.

(Smijeh)

It was my first week in federal prison,

Bio je to moj prvi tjedan u federalnom zatvoru,

and I was learning quickly that it wasn't what you see on TV.

i brzo sam shvatio kako uopće nije slično onome što vidimo na TV-u.

In fact, it was teeming with smart, ambitious men

Zapravo, vrvio je pametnim, ambicioznim muškaracima

whose business instincts were in many cases

čiji je poslovni osjećaj u mnogim slučajevima

as sharp as those of the CEOs

jednako oštar onom direktora

who had wined and dined me six months earlier

koji su me salijetali šest mjeseci ranije

when I was a rising star in the Missouri Senate.

dok sam bio zvijezda u usponu u senatu Missourija.

Now, 95 percent of the guys that I was locked up with

E sad, 95 posto dečkiju s kojima sam bio zatvoren

had been drug dealers on the outside,

bili su izvan zatvora, dileri

but when they talked about what they did,

ali kad su pričali o tome što su radili,

they talked about it in a different jargon,

pričali bi o tome u potpuno drugačijem žargonu,

but the business concepts that they talked about

ali poslovni koncepti o kojima su pričali

weren't unlike those that you'd learn in a first year MBA class at Wharton:

nisu se bitno razlikovali od onih o kojima biste učili

na prvoj godini MBA studija u Whartonu:

promotional incentives, you never charge a first-time user,

promotivni poticaji, nikad ne naplaćuješ novom korisniku,

focus-grouping new product launches,

fokusirani plasman novih proizvoda,

territorial expansion.

teritorijalna ekspanzija.

Međutim, nisu trošili previše vremena na ponovno proživljavanje trenutaka slave.

But they didn't spend a lot of time reliving the glory days.

For the most part, everyone was just trying to survive.

Uglavnom su jednostvano pokušavali preživjeti.

It's a lot harder than you might think.

To je bitno teže nego što biste pomislili.

Contrary to what most people think,

Suprotno onome što većina ljudi misli,

people don't pay, taxpayers don't pay, for your life

ljudi ne plaćaju, porezni obveznici ne plaćaju za tvoj život

when you're in prison. You've got to pay for your own life.

dok si u zatvoru. Ti moraš platiti za svoj život.

You've got to pay for your soap, your deodorant,

Moraš platiti svoj sapun, svoj dezodorans,

toothbrush, toothpaste, all of it.

zubnu četkicu, zubnu pastu, sve to.

And it's hard for a couple of reasons.

A to je teško iz nekoliko razloga.

First, everything's marked up 30 to 50 percent

Kao prvo, svemu je cijena 30-50 posto viša

from what you'd pay on the street,

od onoga što bi platio na ulici,

and second, you don't make a lot of money.

a kao drugo, ti ne zarađuješ puno novca.

I unloaded trucks. That was my full-time job,

Ja sam istovarao kamione. To je bio moj posao,

unloading trucks at a food warehouse,

istovaranje kamiona u skladištu za hranu,

for $5.25, not an hour, but per month.

za 5,25 dolara, ne po satu, nego za cijeli mjesec.

So how do you survive?

Dakle, kako možeš preživjeti?

Well, you learn to hustle, all kinds of hustles.

Naučiš kako muljati, svim oblicima muljaža.

There's legal hustles.

Postoje legalne muljaže.

You pay everything in stamps. Those are the currency.

Plaćaš sve u markicama. To je valuta.

You charge another inmate to clean his cell.

Naplaćuješ čiščenje ćelije drugim zatvorenicima.

There's sort of illegal hustles, like you run a barbershop out of your cell.

Postoje ilegalne muljaže, kao što je vođenje brijačnice u svojoj ćeliji.

There's pretty illegal hustles: You run a tattoo parlor out of your own cell.

Postoje prilično ilegalne muljaže, kao što je izrada tetovaža u svojoj ćeliji.

And there's very illegal hustles, which you smuggle in,

Postoje jako ilegalne muljaže, poput švercanja,

you get smuggled in, drugs, pornography,

švercaju se droga, pornografija,

cell phones, and just as in the outer world,

mobiteli, i kao i u vanjskom svijetu,

there's a risk-reward tradeoff, so the riskier the enterprise,

postoji balans između rizika i nagrade, dakle što je rizičniji poduhvat,

the more profitable it can potentially be.

potencijalno je i profitabilniji.

You want a cigarette in prison? Three to five dollars.

Želite li cigarete u zatvoru? Tri do pet dolara.

You want an old-fashioned cell phone that you flip open

Želite li staromodni preklopni mobitel

and is about as big as your head? Three hundred bucks.

koji je otprilike velik kao vaša glava? 300 dolara.

You want a dirty magazine?

Želite li porno magazin?

Well, it can be as much as 1,000 dollars.

To se može kretati do 1.000 dolara.

So as you can probably tell, one of the defining aspects

Kao što možete zaključiti, jedan od ključnih aspekata

of prison life is ingenuity.

zatvorskog života je snalažljivost.

Whether it was concocting delicious meals

Bez obzira jesu li to ukusno napravljena jela

from stolen scraps from the warehouse,

od ukradenih ostataka iz skladišta,

sculpting people's hair with toenail clippers,

oblikovanje kose sa škaricama za nokte na nogama,

or constructing weights from boulders in laundry bags

ili izrada utega od šljunka u vrećama za prljavu odjeću

tied on to tree limbs, prisoners learn how to make do with less,

povezanim granom drveta, zatvorenici nauče kako napraviti nešto iz ničega,

and many of them want to take this ingenuity

i mnogi od njih žele prenijeti tu snalažljivost

that they've learned to the outside

koju su naučili, izvan zatvora

and start restaurants, barber shops,

i započeti otvarati restorane, brijačnice,

personal training businesses.

poslove osobnih trenera.

But there's no training, nothing to prepare them for that,

Ali nema obuke, ničega što bi ih pripremilo za to,

no rehabilitation at all in prison,

nema nikakve rehabilitacije u zatvorima,

no one to help them write a business plan,

nikoga tko bi im pomogao napisati poslovni plan,

figure out a way to translate the business concepts

shvate način na koji bi prenijeli poslovni koncept

they intuitively grasp into legal enterprises,

koji intuitivno znaju u legalno poduzeće,

no access to the Internet, even.

čak niti pristupa Internetu.

And then, when they come out, most states

I onda kada izađu, većina država

don't even have a law prohibiting employers

čak nema niti zakon koji bi zabranio poslodavcima

from discriminating against people with a background.

diskriminaciju nad ljudima s takvom poviješću.

So none of us should be surprised

Dakle nitko od nas ne bi trebao biti iznenađen

that two out of three ex-offenders re-offend

što dva od tri bivša prijestupnika ponovno počine zločin

within five years.

unutar pet godina.

Look, I lied to the Feds. I lost a year of my life from it.

Gledajte, lagao sam federalnim vlastima. Izgubio sam godinu dana života zbog toga.

But when I came out, I vowed that I was going to do

Ali kada sam izašao, zakleo sam se da ću napraviti

whatever I could to make sure

sve što mogu kako bih bio siguran

that guys like the ones I was locked up with

da dečki poput onih s kojima sam bio zatvoren

didn't have to waste any more of their life than they already had.

ne moraju izgubiti više vremena od onoga koje su već izgubili.

So I hope that you'll think about helping in some way.

Nadam se kako ćete razmisliti da mi na neki način pomognete.

The best thing we can do is figure out ways

Nabolja stvar koju možemo učiniti jest da osmislimo načine

to nurture the entrepreneurial spirit

kako njegovati poduzetnički duh

and the tremendous untapped potential in our prisons,

i ogroman neiskorišteni potencijal u našim zatvorima,

because if we don't, they're not going to learn any new skills

jer ako mi to ne učinimo, oni neće naučiti nove vještine

that's going to help them, and they'll be right back.

koje bi im pomogle i vratiti će se u zatvor.

All they'll learn on the inside is new hustles.

I sve što će ponovo naučiti u zatvoru su nove muljaže.

Thank you. (Applause)

Hvala vam. (Pljesak)