Jeff Smith: Lessons in business ... from prison

80,119 views ・ 2012-12-05

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00:00
Translator: Joseph Geni Reviewer: Morton Bast
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譯者: Marssi Draw 審譯者: Annie Lam
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B.J. was one of many fellow inmates
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B.J. 是個有長遠計畫的囚犯
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who had big plans for the future.
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B.J. 是個有長遠計畫的囚犯
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He had a vision. When he got out,
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他很有遠見
00:22
he was going to leave the dope game for good and fly straight,
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出獄後循規蹈矩,不再碰毒品
00:25
and he was actually working on merging his two passions into one vision.
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他正將兩件他熱衷的事合為一項夢想
00:30
He'd spent 10,000 dollars
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他花一萬美元買了個網站
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to buy a website that exclusively featured women
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講述女人在豪華跑車上/車內做愛
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having sex on top of or inside of luxury sports cars. (Laughter)
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講述女人在豪華跑車上/車內做愛
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It was my first week in federal prison,
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我在聯邦監獄的第一個星期
00:44
and I was learning quickly that it wasn't what you see on TV.
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便知道情況不如電視上看到的那樣
00:48
In fact, it was teeming with smart, ambitious men
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監獄裡有智慧、有野心的人比比皆是
00:52
whose business instincts were in many cases
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他們的商業頭腦
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as sharp as those of the CEOs
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很多時可以媲美行政總裁
00:57
who had wined and dined me six months earlier
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像那些六個月前宴請我的大老闆一樣
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when I was a rising star in the Missouri Senate.
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而我當時還是密蘇里州參議院的新秀
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Now, 95 percent of the guys that I was locked up with
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和我一起蹲大牢的囚犯當中
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had been drug dealers on the outside,
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百分之九十五的人在外頭賣過毒品
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but when they talked about what they did,
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提起往事時
01:12
they talked about it in a different jargon,
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他們總說圈內獨有的行話
01:15
but the business concepts that they talked about
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但他們談論的經商理念
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weren't unlike those that you'd learn in a first year MBA class at Wharton:
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與你頭一年在華頓MBA課裡學到的不相上下
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promotional incentives, you never charge a first-time user,
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各種促銷手法,如永不向新客人收錢
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focus-grouping new product launches,
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舉辦產品發表會
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territorial expansion.
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拓展據點
01:31
But they didn't spend a lot of time reliving the glory days.
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但他們沒花多少時間緬懷黃金歲月
01:34
For the most part, everyone was just trying to survive.
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人人只一心努力求存
01:37
It's a lot harder than you might think.
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而這比你所想的困難得多
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Contrary to what most people think,
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與大部分人所想的相反
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people don't pay, taxpayers don't pay, for your life
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你坐牢,納稅人不會為你付生活費
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when you're in prison. You've got to pay for your own life.
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自己的生活費要自己負責
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You've got to pay for your soap, your deodorant,
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肥皂、除臭劑、牙刷、牙膏...
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toothbrush, toothpaste, all of it.
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通通自己買
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And it's hard for a couple of reasons.
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監獄裡日子難過有幾個原因
01:53
First, everything's marked up 30 to 50 percent
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第一,什麼都比街上賣的貴三到五成
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from what you'd pay on the street,
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第一,什麼都比街上賣的貴三到五成
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and second, you don't make a lot of money.
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第二,你賺不了多少錢
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I unloaded trucks. That was my full-time job,
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我負責卸貨,那可是全職工作
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unloading trucks at a food warehouse,
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在食物倉庫卸貨
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for $5.25, not an hour, but per month.
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收入只有5.25美元,不是時薪,是月薪
02:09
So how do you survive?
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你怎麼能生存?
02:11
Well, you learn to hustle, all kinds of hustles.
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你得學會用各種方式賺錢
02:14
There's legal hustles.
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那裡有一套合法的買賣方式
02:16
You pay everything in stamps. Those are the currency.
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買東西便付郵票,那是裡頭的貨幣
02:18
You charge another inmate to clean his cell.
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你幫獄友清理牢房,向他要錢
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There's sort of illegal hustles, like you run a barbershop out of your cell.
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有些賺錢方法輕微違規,如在牢房外開理髮店
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There's pretty illegal hustles: You run a tattoo parlor out of your own cell.
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有些賺錢方法明顯違規,如在牢房外幫人刺青
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And there's very illegal hustles, which you smuggle in,
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有些賺錢方法嚴重違規
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you get smuggled in, drugs, pornography,
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像走私毒品、色情刊物、行動電話
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cell phones, and just as in the outer world,
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情況一如外面的世界
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there's a risk-reward tradeoff, so the riskier the enterprise,
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這些交易都有風險
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the more profitable it can potentially be.
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風險愈大,潛在回報愈高
02:46
You want a cigarette in prison? Three to five dollars.
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想在監獄裡抽煙嗎?盛惠三到五美元
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You want an old-fashioned cell phone that you flip open
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想要舊款的折疊式手機嗎?
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and is about as big as your head? Three hundred bucks.
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電話大小和你的頭差不多,盛惠三百美元
02:58
You want a dirty magazine?
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想看色情雜誌嗎?
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Well, it can be as much as 1,000 dollars.
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可能要花一千美元
03:04
So as you can probably tell, one of the defining aspects
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你該知道,絞盡腦汁是牢獄生活的最佳寫照
03:07
of prison life is ingenuity.
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你該知道,絞盡腦汁是牢獄生活的最佳寫照
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Whether it was concocting delicious meals
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把倉庫裡偷來的剩菜煮成佳餚
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from stolen scraps from the warehouse,
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把倉庫裡偷來的剩菜煮成佳餚
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sculpting people's hair with toenail clippers,
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用指甲剪幫人做髮型
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or constructing weights from boulders in laundry bags
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把石頭裝到洗衣袋裡來製造重量,然後綁在樹枝上
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tied on to tree limbs, prisoners learn how to make do with less,
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囚犯學習如何用最簡單的方式做事
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and many of them want to take this ingenuity
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很多人想把這份才智
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that they've learned to the outside
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運用在出獄後的事業
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and start restaurants, barber shops,
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像經營餐廳、理髮店
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personal training businesses.
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及個人健身訓練指導
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But there's no training, nothing to prepare them for that,
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但是裡頭沒有更新訓練
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no rehabilitation at all in prison,
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沒人為他們準備任何事
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no one to help them write a business plan,
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也沒人幫他們撰寫創業計畫
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figure out a way to translate the business concepts
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把忽然想到的生意點子
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they intuitively grasp into legal enterprises,
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轉換成一盤合法生意
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no access to the Internet, even.
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監獄裡甚至連不上網絡
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And then, when they come out, most states
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很多州政府沒有法例保護有前科的員工
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don't even have a law prohibiting employers
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很多州政府沒有法例保護有前科的員工
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from discriminating against people with a background.
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使他們免受歧視
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So none of us should be surprised
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因此在座各位不必驚訝
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that two out of three ex-offenders re-offend
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三分之二的囚犯出獄五年內會再次入獄
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within five years.
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三分之二的囚犯出獄五年內會再次入獄
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Look, I lied to the Feds. I lost a year of my life from it.
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我欺騙聯邦政府,在牢獄蹲了一年
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But when I came out, I vowed that I was going to do
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但我出獄後
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whatever I could to make sure
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發誓定必盡我所能,去幫助囚犯
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that guys like the ones I was locked up with
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發誓定必盡我所能,去幫助囚犯
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didn't have to waste any more of their life than they already had.
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不讓他們在監獄裡浪費更多時間
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So I hope that you'll think about helping in some way.
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我希望你能考慮用某種方法幫他們
04:34
The best thing we can do is figure out ways
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最好的法子是培養囚犯的創業精神
04:36
to nurture the entrepreneurial spirit
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最好的法子是培養囚犯的創業精神
04:39
and the tremendous untapped potential in our prisons,
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以及那些未開發的驚人潛能
04:42
because if we don't, they're not going to learn any new skills
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否則,沒有自給自足的新技能
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that's going to help them, and they'll be right back.
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他們很快便會重回監獄
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All they'll learn on the inside is new hustles.
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只會學到更多違法賺錢手段
04:51
Thank you. (Applause)
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