Pam Warhurst: How we can eat our landscapes

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Marija Agatonović Lektor: Ivana Korom

The will to live life differently can start

Želja da se život živi drugačije može se javiti

in some of the most unusual places.

na nekim od najneuobičajenijih mesta.

This is where I come from, Todmorden.

Ovo je mesto odakle ja dolazim, Todmorden.

It's a market town in the north of England,

To je pijačni grad na severu Engleske,

15,000 people, between Leeds and Manchester,

15 000 stanovnika, između Lidsa i Mančestera,

fairly normal market town.

sasvim normalan pijačni grad.

It used to look like this,

Nekada je izgledao ovako,

and now it's more like this,

a sada više izgleda ovako,

with fruit and veg and herbs sprouting up all over the place.

sa voćem, povrćem i biljkama koje bujaju na sve strane.

We call it propaganda gardening. (Laughter)

Mi to zovemo propagandno baštovanstvo.

Corner row railway, station car park,

Ugao na staničnom parku,

front of a health center, people's front gardens,

plato ispred zdravstvenog centra, bašte ispred kuća,

and even in front of the police station. (Laughter)

pa čak i ispred policijske stanice.

We've got edible canal towpaths,

Imamo jestive staze pored kanala,

and we've got sprouting cemeteries.

i groblja koja bujaju.

The soil is extremely good. (Laughter)

Zemljište je veoma dobro. (Smeh)

We've even invented a new form of tourism.

Čak smo izmislili i novi vid turizma.

It's called vegetable tourism, and believe it or not,

Zove se "Biljni turizam" i verovali ili ne,

people come from all over the world to poke around in our raised beds,

ljudi dolaze sa svih strana sveta da čačkaju u našim zasađenim platoima

even when there's not much growing. (Laughter)

čak i kada nema mnogo rastinja.

But it starts a conversation. (Laughter)

Ali, to započinje razgovor.

And, you know, we're not doing it because we're bored. (Laughter)

I, znate, ne radimo to zato što nam je dosadno.

We're doing it because we want to start a revolution.

Radimo to zato što želimo da započnemo revoluciju.

We tried to answer this simple question:

Pokušali smo da odgovorimo na ovo jednostavno pitanje:

Can you find a unifying language that cuts across age

možemo li da nađemo zajednički jezik koji spaja različite periode,

and income and culture that will help people themselves

prinose i kulture koji će pomoći ljudima da sami

find a new way of living,

nađu novi način da žive,

see spaces around them differently,

da vide prostore oko sebe drugačije,

think about the resources they use differently,

da razmišljaju o resursima koje koriste drugačije,

interact differently?

da se ponašaju drugačije?

Can we find that language?

Možemo li da pronađemo taj jezik?

And then, can we replicate those actions?

I zatim, možemo li da umnožimo te akcije?

And the answer would appear to be yes,

Odgovor bi bio da,

and the language would appear to be food.

a taj jezik bi bio - hrana.

So, three and a half years ago, a few of us

Dakle, pre tri i po godine, nekolicina nas

sat around a kitchen table and

sela je za kuhinjski sto

we just invented the whole thing. (Laughter)

i jednostavno smo izmislili čitavu stvar (Smeh).

(Applause)

(Aplauz)

We came up with a really simple game plan that we put to a public meeting.

Osmislili smo veoma prost plan koji smo predstavili na javnom sastanku.

We did not consult. We did not write a report.

Nismo se konsultovali. Nismo pisali izveštaj.

Enough of all that. (Laughter)

Dosta je svega toga. (Smeh)

And we said to that public meeting in Todmorden,

I rekli smo na tom javnom sastanku u Todmordenu:

look, let's imagine that our town

hajde da zamislimo da je naš grad

is focused around three plates:

fokusiran oko tri tanjira:

a community plate, the way we live our everyday lives;

tanjir zajednice - način na koji živimo naš svakodnevni život,

a learning plate, what we teach our kids in school

tanjir obrazovanja - ono što učimo našu decu u školi

and what new skills we share amongst ourselves;

i nove veštine koje delimo između sebe;

and business, what we do with the pound in our pocket

i tanjir biznisa - šta radimo sa novcem u džepu

and which businesses we choose to support.

i koji biznis biramo da podržimo.

Now, let's imagine those plates agitated

Sada, zamislimo te tanjire zadrmane

with community actions around food.

akcijama zajednice u vezi sa hranom.

If we start one of those community plates spinning,

Ako počnemo da vrtimo jedan od tih tanjira,

that's really great, that really starts to empower people,

to je zaista dobro, to počinje da osposobljava ljude,

but if we can then spin that community plate

ali ako zavrtimo tanjir zajednice

with the learning plate, and then spin it with the business plate,

uz pomoć tanjira obrazovanja, a onda uz pomoć tanjira biznisa,

we've got a real show there, we've got some action theater.

dobijamo pravi šou, dobijamo akcionu scenu.

We're starting to build resilience ourselves.

Počinjemo sami da gradimo otpornost.

We're starting to reinvent community ourselves,

Počinjemo iznova da stvaramo zajednicu.

and we've done it all without a flipping strategy document.

I to smo uradili bez ijednog prokletog dokumenta strategije.

(Applause)

(Aplauz)

And here's the thing as well.

I još nešto.

We've not asked anybody's permission to do this,

Nismo tražili ničiju dozvolu da ovo uradimo,

we're just doing it. (Laughter)

jednostavno to radimo. (Smeh)

And we are certainly not waiting for that check

I sigurno ne čekamo da ček

to drop through the letterbox before we start,

upadne u poštansko sanduče pre nego što počnemo,

and most importantly of all, we are not daunted

i najvažnije od svega, nismo obeshrabreni

by the sophisticated arguments that say,

sofisticiranim argumentima koji kažu

"These small actions are meaningless in the face of tomorrow's problems,"

da su ove male akcije besmislene naspram sutrašnjih problema,

because I have seen the power of small actions,

jer sam ja videla snagu malih akcija,

and it is awesome.

i ona je fantastična.

So, back to the public meeting. (Laughter)

Dakle, nazad na javni skup. (Smeh)

We put that proposition to the meeting, two seconds,

Predstavili smo taj predlog na javnom skupu, dve sekunde,

and then the room exploded.

i prostorija je eksplodirala.

I have never, ever experienced anything like that in my life.

Nikada, nikada nisam doživela tako nešto u svom životu.

And it's been the same in every single room, in every town

I bilo je isto u svakoj prostoriji, u svakom gradu

that we've ever told our story.

gde god smo ispričali našu priču.

People are ready and respond to the story of food.

Ljudi su spremni i reaguju na priču o hrani.

They want positive actions they can engage in,

Oni žele pozitivne akcije u kojima mogu da učestvuju,

and in their bones, they know it's time

i duboko u sebi, oni znaju da je vreme

to take personal responsibility

da preuzmu ličnu odgovornost

and invest in more kindness to each other

i ulože u više ljubaznosti jedni prema drugima

and to the environment.

i ka svom okruženju.

And since we had that meeting three and a half years ago,

I od kad smo imali taj sastanak pre tri i po godine,

it's been a heck of a roller coaster.

ovo je bila jedna luda vožnja.

We started with a seed swap, really simple stuff,

Počeli smo sa razmenom semena, veoma jednostavne stvari,

and then we took an area of land, a strip on the side

i onda smo uzeli deo zemlje,

of our main road, which was a dog toilet, basically,

duž glavnog puta, koji je u suštini bio toalet za pse,

and we turned it into a really lovely herb garden.

i preobratili smo ga u veoma lepu biljnu baštu.

We took the corner of the car park in the station

Uzeli smo ugao parkinga na stanici

that you saw, and we made vegetable beds

koju ste videli i napravili smo biljne površine

for everybody to share and pick from themselves.

da budu zajedničke i da svako sam bere.

We went to the doctors. We've just had

Posetili smo i neke doktore. Upravo je napravljen

a 6-million-pound health center built in Todmorden,

zdravstveni centar u Todmordenu vredan 6 miliona funti,

and for some reason that I cannot comprehend,

i iz nekih razloga koje ja ne mogu da shvatim,

it has been surrounded by prickly plants. (Laughter)

okružen je bodljikavim biljkama. (Smeh)

So we went to the doctors, said, "Would you mind us taking them up?"

Dakle, otišli smo kod doktora rekavši: "Da li biste imali nešto protiv da ih povadimo."

They said, "Absolutely fine, provided you get planning permission

Rekli su: "Apsolutno ne, ukoliko imate dozvolu za planiranje

and you do it in Latin and you do it in triplicate,"

i ukoliko to uradite na latinskom i ukoliko ih utrostručite."

so we did — (Laughter) — and now there are fruit trees

I to smo i uradili - (Smeh) - i sada je tamo drveće voća

and bushes and herbs and vegetables

žbunje i trave i povrće

around that doctor's surgery.

oko ordinacije tog doktora.

And there's been lots of other examples, like the corn

Ima dosta i drugih primera, kao kukuruz

that was in front of the police station,

koji je ispred policijske stanice,

and the old people's home that we've planted it with food

i dom starih gde smo zasadili hranu

that they can pick and grow.

koju oni beru i gaje.

But it isn't just about growing,

Ali nije samo gajenje u pitanju,

because we all are part of this jigsaw.

jer smo svi mi deo ove slagalice.

It's about taking those artistic people in your community

Radi se i o onim kreativnim ljudima u vašoj zajednici

and doing some fabulous designs in those raised beds

i izradi nekih sjajnih dizajna u tim biljnim površinama

to explain to people what's growing there,

koje opisuju ljudima šta tamo raste,

because there's so many people that don't really recognize

jer ima mnogo ljudi koji zapravo ne prepoznaju

a vegetable unless it's in a bit of plastic

vrstu povrća dok nije u plastici

with a bit of an instruction packet on the top. (Laughter)

sa instrukcijama na pakovanju. (Smeh)

So we have some people who designed these things,

Znači, imamo neke ljude koji su dizajnirali ove stvari,

"If it looks like this, please don't pick it, but if it looks like this,

"Ako izgleda ovako, molimo vas ne berite, ali ako izgleda ovako,

help yourself."

poslužite se."

This is about sharing and investing in kindness.

Ovde se radi o deljenju i investiranju u ljubaznost.

And for those people that don't want to do either

A za one ljude koji ne žele ni jedno od toga,

of those things, maybe they can cook,

oni možda znaju da kuvaju,

so we pick them seasonally and then we go on the street,

mi ih oberemo sezonski i onda odemo na ulicu,

or in the pub, or in the church,

ili u bar ili u crkvu

or wherever people are living their lives.

ili bilo gde gde ljudi žive.

This is about us going to the people and saying,

Ovde se radi o tome da odlazimo ljudima i kažemo:

"We are all part of the local food jigsaw,

"Mi smo svi deo lokalne slagalice hrane,

we are all part of a solution."

mi smo svi deo rešenja."

And then, because we know we've got vegetable tourists

I onda, pošto znamo da imamo "biljne turiste"

and we love them to bits and they're absolutely fantastic,

i veoma ih volimo i apsolutno su fantastični,

we thought, what could we do to give them an even better experience?

mislili smo, šta bismo mogli da im ponudimo za još bolji doživljaj?

So we invented, without asking, of course,

Onda smo smislili, bez pitanja naravno,

the Incredible Edible Green Route.

"Neverovatno jestivu zelenu putanju".

And this is a route of exhibition gardens,

Ovo je putanja izložbenih bašti,

and edible towpaths, and bee-friendly sites, and the story

i jestivih staza, predela koji su dobri za pčele,

of pollinators, and it's a route that we designed

i to je staza koju smo dizajnirali

that takes people through the whole of our town,

koja vodi ljude kroz ceo naš grad,

past our cafes and our small shops, through our market,

pored kafića i prodavnica, kroz pijacu,

not just to and fro from the supermarket,

ne samo tamo-amo od supermarketa,

and we're hoping that, in changing people's footfall

i nadamo se da, pored izmene putanje ljudi

around our town, we're also changing their behavior.

kroz naš grad, menjamo i njihov način ponašanja.

And then there's the second plate, the learning plate.

Zatim, tu je drugi tanjir, tanjir obrazovanja.

Well, we're in partnership with a high school.

Dakle, imamo partnerstvo sa srednjom školom.

We've created a company. We are designing and building

Osnovali smo kompaniju. Kreiramo i pravimo

an aquaponics unit in some land that was spare

akvaponik jedinicu na zemljištu koje je bilo

at the back of the high school, like you do,

napušteno iza srednje škole,

and now we're going to be growing fish and vegetables

i tamo ćemo gajiti ribu i povrće

in an orchard with bees,

u voćnjaku sa pčelama,

and the kids are helping us build that,

i učenici nam pomažu da to napravimo,

and the kids are on the board, and because the community

i oni su zaduženi za sve i pošto je zajednica bila

was really keen on working with the high school,

veoma raspoložena da sarađuje sa srednjoškolcima

the high school is now teaching agriculture,

sada se i u školi uči poljoprivreda,

and because it's teaching agriculture, we started to think,

i pošto se uči poljoprivreda, mi smo počelli da razmišljamo,

how could we then get those kids that never had a qualification

kako da toj deci koja nisu imala nikakvih kvalifikacija ranije,

before in their lives but are really excited about growing,

ali su veoma raspoložena za uzgajanje,

how can we give them some more experience?

kako možemo da im obezbedimo još praktičnog iskustva?

So we got some land that was donated

Dobili smo neku površinu zemlje

by a local garden center.

od lokalnog rasadnika.

It was really quite muddy, but in a truly incredible way,

Bila je veoma blatnjava, ali na zaista neverovatan način,

totally voluntary-led, we have turned that

u potpunosti predvođeni volonterima, preobratili smo je

into a market garden training center,

u povrtnjak - centar za obuku.

and that is polytunnels and raised beds

Znači, tu su plastenici, izdignute površine sa povrćem

and all the things you need to get the soil under your fingers

i sve što vam je potrebno da osetite zemlju pod prstima

and think maybe there's a job in this for me in the future.

i pomislite da možda ima posla za vas u toj oblasti u budućnosti.

And because we were doing that, some local academics said,

I zbog tih naših akcija, neki lokalni profesori su predložili:

"You know, we could help design

"Znate, mogli bismo da pomognemo da se osmisli

a commercial horticulture course for you.

komercijalni kurs hortikulture za vas.

There's not one that we know of."

Ne postoji ni jedan za sada."

So they're doing that, and we're going to launch it later this year,

Dakle, to je u izradi i počeće kasnije u toku godine,

and it's all an experiment, and it's all voluntary.

i sve je eksperimentalno i sve je na volonterskom nivou.

And then there's the third plate,

Zatim, tu je i treći tanjir,

because if you walk through an edible landscape,

jer ako hodate kroz jestivi predeo,

and if you're learning new skills, and if you start to get

i ako stičete nove veštine i ako počinjete da bivate

interested in what's growing seasonally,

zainteresovani za ono što raste sezonski,

you might just want to spend more of your own money

možete poželeti da trošite više svog novca

in support of local producers,

za podršku lokalnim proizvođačima,

not just veg, but meat and cheese and beer

ne samo povrća, već i mesa, sira i piva

and whatever else it might be.

i bilo čega drugog.

But then, we're just a community group, you know.

Ali onda, mi smo samo grupa građana, znate.

We're just all volunteers. What could we actually do?

Mi smo svi volonteri. Šta zapravo možemo da uradimo?

So we did some really simple things.

Tako da smo uradili neke proste stvari.

We fundraised, we got some blackboards,

Sakupljali smo sredstva. Dobili smo neke table

we put "Incredible Edible" on the top,

na kojima smo napisali "Neverovatno jestivo" na vrhu,

we gave it every market trader that was selling locally,

i dali smo ih lokalnim prodavcima

and they scribbled on what they were selling in any one week.

koji su napisali šta prodaju svake nedelje.

Really popular. People congregated around it.

Veoma popularno. Ljudi su se okupljali oko označenog proizvoda.

Sales were up.

Prodaja je rasla.

And then, we had a chat with the farmers, and we said,

I onda, porazgovarali smo sa seljacima i rekli smo:

"We're really serious about this,"

"Mi smo zaista ozbiljni u vezi sa ovim"

but they didn't actually believe us, so we thought,

ali nam oni nisu baš poverovali, pa smo pomislili

okay, what should we do? I know. If we can create

u redu, šta možemo da uradimo? Znam. Ako možemo da napravimo

a campaign around one product and show them

kampanju oko jednog proizvoda i pokažemo im

there is local loyalty to that product,

da postoji lokalna lojalnost tom proizvodu,

maybe they'll change their mind and see we're serious.

možda će se predomisliti i videti da smo ozbiljni.

So we launched a campaign -- because it just amuses me --

Lansirali smo kampanju - jer me to jednostavno zabavlja -

called Every Egg Matters. (Laughter)

koju smo nazvali "Svako jaje je važno."

And what we did was we put people on our egg map.

Stavili smo ljude na našu "mapu jaja."

It's a stylized map of Togmorden.

To je stilizovana mapa Todmordena.

Anybody that's selling their excess eggs

Bilo koga ko prodaje višak jaja

at the garden gate, perfectly legally, to their neighbors,

na kapiji svoje bašte, legalno, svojim komšijama,

we've stuck on there. We started with four,

označili smo tamo. Počeli smo sa četvoro prodavaca

and we've now got 64 on, and the result of that was

a sada ih imamo 64, i rezultat toga je bio

that people were then going into shops

da su ljudi odlazili u prodavnice

asking for a local Todmorden egg, and the result of that

i tražili lokalna Todmordenska jaja, i rezultat toga je bio

was, some farmers upped the amount of flocks they got

da su neki farmeri podigli broj domaćih kokoški i uz to

of free range birds, and then they went on to meat birds,

su prešli i na tovne piliće,

and although these are really, really small steps,

i iako su ovo baš sitni koraci,

that increasing local economic confidence

to povećanje lokalnog ekonomskog poverenja

is starting to play out in a number of ways,

počinje da se pokazuje na više načina,

and we now have farmers doing cheese

i sada imamo seljake koji prave sir

and they've upped their flocks and rare breed pigs,

udvostručili su stada i broj retkih svinja,

they're doing pasties and pies and things

prave pite sa mesom i ostale stvari

that they would have never done before.

koje ne bi radili pre.

We've got increasing market stalls selling local food,

Imamo povećanje tezgi koje prodaju lokalne proizvode,

and in a survey that local students did for us, 49 percent

i u istraživanju koje su lokalni studenti uradili za nas,

of all food traders in that town said that their bottom line

49% svih trgovaca hranom u gradu je reklo da je njihova prodaja

had increased because of what we were actually doing.

porasla kao rezultat ovoga što mi radimo.

And we're just volunteers and it's only an experiment.

A mi smo samo volonteri i ovo je samo eksperiment.

(Laughter)

(Smeh)

Now, none of this is rocket science.

E sada, ovo nije nuklearna fizika.

It certainly is not clever, and it's not original.

Nije mnogo pametno i nije potpuno originalno.

But it is joined up, and it is inclusive.

Ali okuplja i uključuje dosta ljudi.

This is not a movement for those people

Ovo nije pokret za te ljude

that are going to sort themselves out anyway.

koji će sebe na neki način izdvojiti.

This is a movement for everyone.

Ovo je pokret za sve.

We have a motto: If you eat, you're in. (Laughter)

Mi imamo moto: "Ako jedete, upadate." (Smeh)

(Applause)

(Aplauz)

Across age, across income, across culture.

Svih uzrasta, prihoda i kultura.

It's been really quite a roller coaster experience,

To je prava luda vožnja,

but going back to that first question that we asked,

ali vratimo se na prvo pitanje koje smo postavili:

is it replicable? Yeah. It most certainly is replicable.

možemo li da ponovimo sve? Da. Sigurno možemo.

More than 30 towns in England now are spinning

Više od 30 gradova u Engleskoj sada okreće

the Incredible Edible plate.

"Neverovatno jestivi" tanjir.

Whichever way they want to do it, of their own volition,

Na koji god način oni žele to da urade, kako oni odluče,

they're trying to make their own lives differently,

oni pokušavaju da žive svoje živote drugačije,

and worldwide, we've got communities across America

i širom sveta, imamo zajednice u Americi

and Japan -- it's incredible, isn't it? I mean,

i Japanu - neverovatno je, zar ne? Mislim,

America and Japan and New Zealand.

Amerika, Japan, Novi Zeland.

People after the earthquake in New Zealand visited us

Ljudi su nas posetili posle zamljotresa na Novom Zelandu

in order to incorporate some of this public spiritedness

da bi pripojili malo ove javne svesti

around local growing into the heart of Christchurch.

u vezi sa uzgajanjem, u srce Krajstčerča.

And none of this takes more money

I ništa od ovoga ne zahteva nikakav novac

and none of this demands a bureaucracy,

i ništa od ovoga ne zahteva birokratiju,

but it does demand that you think things differently

ali zahteva drugačije razmišljanje

and you are prepared to bend budgets and work programs

i spremnost da zaobiđete budžet i radne programe

in order to create that supportive framework

da biste stvorili podržavajući okvir

that communities can bounce off.

od kojeg zajednica može da odskoči.

And there's some great ideas already in our patch.

A već imamo i neke sjajne ideje.

Our local authority has decided to make everywhere

Naša lokalna vlast je već odlučila da svuda napravi mesta

Incredible Edible, and in support of that

za "Neverovatno jestivo" i kao podršku tome

have decided to do two things.

odlučila da uradi dve stvari.

First, they're going to create an asset register of spare land

Prvo, napraviće registar slobodnog zemljišta

that they've got, put it in a food bank so that communities

koje imaju i staviti ga na raspolaganje da bi zajednice

can use that wherever they live,

mogle da ga koriste gde god da žive,

and they're going to underpin that with a license.

i to će podupreti dozvolama.

And then they've said to every single one of their workforce,

I svakome od njihovih radnika je rečeno

if you can, help those communities grow,

da ako mogu, pomognu zajednicama da rastu

and help them to maintain their spaces.

i pomognu im da održavaju svoja mesta za gajenje.

Suddenly, we're seeing actions on the ground

Iznenada, vidimo akcije lokalne samouprave

from local government. We're seeing this mainstreamed.

na licu mesta. Vidimo da je ozbiljno.

We are responding creatively at last to what Rio demanded

Konačno odgovaramo kreativno na ono što je Rio tražio od nas,

of us, and there's lots more you could do.

a ima još mnogo toga što može da se uradi.

I mean, just to list a few. One, please stop putting

Navešću nekoliko stvari. Prvo, molim vas prestanite

prickly plants around public buildings. It's a waste of space.

da sadite bodljikavo bilje oko javnih zgrada. To je traćenje prostora.

(Laughter) Secondly, please create -- please, please create

(Smeh) Drugo, molim vas napravite

edible landscapes so that our children start to walk

jestive predele da bi naša deca počela da hodaju

past their food day in, day out, on our high streets,

pored hrane svakoga dana, kroz naše glavne ulice,

in our parks, wherever that might be.

kroz parkove, gde god da se kreću.

Inspire local planners to put the food sites at the heart

Inspirišite lokalne planere da stave površine sa hranom u centar grada

of the town and the city plan, not relegate them

i u gradski plan, da ih ne potiskuju

to the edges of the settlements that nobody can see.

na ivice naselja gde niko ne zalazi.

Encourage all our schools to take this seriously.

Ohrabrite škole da ovo shvate ozbiljno.

This isn't a second class exercise.

Ovo nije vežba drugog reda.

If we want to inspire the farmers of tomorrow,

Ako želimo da inspirišemo buduće farmere,

then please let us say to every school,

onda nam dozvolite da kažemo svakoj školi,

create a sense of purpose around the importance

da stvori osećaj svrhe oko važnosti

to the environment, local food and soils.

okoline, lokalne hrane i zemlje.

Put that at the heart of your school culture,

Stavite to u srce školske kulture,

and you will create a different generation.

i stvorićete drugačiju generaciju.

There are so many things you can do, but ultimately

Ima toliko stvari koje mogu da se urade, ali naposletku

this is about something really simple.

ovo je nešto veoma jednostavno.

Through an organic process, through

Kroz organski proces,

an increasing recognition of the power of small actions,

kroz povećanje priznanja malim akcijama,

we are starting, at last, to believe in ourselves again,

započinjemo, konačno, da verujemo u sebe ponovo,

and to believe in our capacity, each and every one of us,

i da verujemo u svoje mogućnosti

to build a different and a kinder future,

da stvorimo drugačiju i prijatniju budućnost,

and in my book, that's incredible.

i po mom mišljenju, to je fenomenalno.

Thank you. (Applause)

Hvala vam. (Aplauz)

(Applause)

(Aplauz)

Thank you very much. (Applause)

Hvala vam mnogo. (Aplauz)