Pam Warhurst: How we can eat our landscapes

Translator: Joseph Geni Reviewer: Morton Bast

Translator: Judit Piñol (Amara Staff) Reviewer: Roxana Sagarra Clavé

The will to live life differently can start

La voluntat de viure de manera diferent pot sorgir

in some of the most unusual places.

en alguns dels llocs més inusuals.

This is where I come from, Todmorden.

Vinc d'aquí, Todmorden.

It's a market town in the north of England,

És un poble mercantil al nord d'Anglaterra,

15,000 people, between Leeds and Manchester,

15,000 persones, situat entre Leeds i Manchester,

fairly normal market town.

un poble bastant normal.

It used to look like this,

Abans tenia aquest aspecte,

and now it's more like this,

i ara té aquest,

with fruit and veg and herbs sprouting up all over the place.

amb fruita i vegetals i herbes brotant a tot arreu.

We call it propaganda gardening. (Laughter)

L'anomenen jardineria propagandística. (Rialles)

Corner row railway, station car park,

A la cantonada de les vies de tren, al pàrquing de l'estació,

front of a health center, people's front gardens,

a davant d'un centre de salut, als jardins dels veïns,

and even in front of the police station. (Laughter)

i fins i tot davant de la comissaria. (Rialles)

We've got edible canal towpaths,

Tenim camins vora el canal comestibles,

and we've got sprouting cemeteries.

i tenim cementiris que broten.

The soil is extremely good. (Laughter)

La terra és extremadament bona. (Rialles)

We've even invented a new form of tourism.

Fins i tot hem inventat una nova forma de turisme.

It's called vegetable tourism, and believe it or not,

Es diu turisme vegetal, i ho creieu o no,

people come from all over the world to poke around in our raised beds,

la gent ve de totes les parts del món per remenar en les nostres lliteres,

even when there's not much growing. (Laughter)

fins i tot quan no hi ha gaire cosa que hi creix. (Rialles)

But it starts a conversation. (Laughter)

Però treu el tema. (Rialles)

And, you know, we're not doing it because we're bored. (Laughter)

I, sabeu, no estem fent tot això perquè ens avorrim. (Rialles)

We're doing it because we want to start a revolution.

Ho fem perquè volem començar una revolució.

We tried to answer this simple question:

Vam intentar donar resposta a una simple pregunta:

Can you find a unifying language that cuts across age

Es pot trobar un llenguatge d'unificació indiferent de l'edat

and income and culture that will help people themselves

i el salari i la cultura que ajudarà a la mateixa gent

find a new way of living,

a trobar una nova manera de viure

see spaces around them differently,

veure els espais al seu voltant de manera diferent,

think about the resources they use differently,

pensar en els recursos que fan servir de manera diferent,

interact differently?

interactuar de manera diferent.

Can we find that language?

Podem trobar aquest llenguatge?

And then, can we replicate those actions?

I després, podem replicar aquestes accions?

And the answer would appear to be yes,

I la resposta sembla ser que si,

and the language would appear to be food.

i el llenguatge sembla que és menjar.

So, three and a half years ago, a few of us

Així doncs, fa 3 anys i mig, alguns de nosaltres

sat around a kitchen table and

ens vam asseure al voltant de la taula de la cuina

we just invented the whole thing. (Laughter)

i vam inventar tot això. (Rialles)

(Applause)

(Aplaudiments)

We came up with a really simple game plan that we put to a public meeting.

Vam idear un pla molt senzill i el vam portar a una reunió pública.

We did not consult. We did not write a report.

No vam fer cap consulta. No vam escriure un informe.

Enough of all that. (Laughter)

Ja n'hi ha prou de tot això. (Rialles)

And we said to that public meeting in Todmorden,

I en aquesta reunió publica a Todmorden vam dir,

look, let's imagine that our town

mireu, imaginem que la nostra vila

is focused around three plates:

es centra en tres plats:

a community plate, the way we live our everyday lives;

el plat de la comunitat, la manera que vivim el dia a dia;

a learning plate, what we teach our kids in school

el plat d'aprenentatge, el que ensenyem als nostres nens a l'escola

and what new skills we share amongst ourselves;

i totes les noves habilitats que compartim entre tots;

and business, what we do with the pound in our pocket

i negocis, el que fem amb els diners de la nostra butxaca

and which businesses we choose to support.

i quins negocis escollim donar suport.

Now, let's imagine those plates agitated

Ara, imaginem tots aquests plats agitats

with community actions around food.

amb accions comunitàries relacionades amb menjar.

If we start one of those community plates spinning,

Si fem giravoltar un d'aquests plats de la comunitat,

that's really great, that really starts to empower people,

és magnífic, es comença a donar poder a la gent,

but if we can then spin that community plate

però si aconseguim fer girar aquest plat dels comunitat

with the learning plate, and then spin it with the business plate,

amb el plat de l'aprenentatge, i després amb el plat dels negocis,

we've got a real show there, we've got some action theater.

aconseguim un espectacle real, tenim acció.

We're starting to build resilience ourselves.

Estem començant a construïr resistència nosaltres mateixos.

We're starting to reinvent community ourselves,

Estem començant a reinventar la comunitat nosaltres mateixos,

and we've done it all without a flipping strategy document.

i hem fet tot això sense cap document estratègic.

(Applause)

(Aplaudiments)

And here's the thing as well.

I aquí està la cosa.

We've not asked anybody's permission to do this,

No hem demanat permís a ningú per fer això,

we're just doing it. (Laughter)

simplement ho estem fent. (Rialles)

And we are certainly not waiting for that check

I certament no estem esperant que caigui

to drop through the letterbox before we start,

cap xec a la bústia abans de començar,

and most importantly of all, we are not daunted

i el més important de tot, no ens intimidem

by the sophisticated arguments that say,

amb arguments sofisticats com ara,

"These small actions are meaningless in the face of tomorrow's problems,"

"Aquestes petites accions no volen dir res de cara als problemes de demà,"

because I have seen the power of small actions,

perquè jo he vist el poder de les petites accions,

and it is awesome.

i és genial.

So, back to the public meeting. (Laughter)

Bé, tornem a la reunió pública. (Rialles)

We put that proposition to the meeting, two seconds,

Vam fer aquesta proposició a la reunió, dos segons,

and then the room exploded.

i la sala va explotar.

I have never, ever experienced anything like that in my life.

No he experimentat mai res semblant en la meva vida.

And it's been the same in every single room, in every town

I ha passat el mateix a cada sala, a cada poble,

that we've ever told our story.

on hem explicat la nostra història.

People are ready and respond to the story of food.

La gent està preparada i respòn a la història del menjar.

They want positive actions they can engage in,

Volen accions positives en les que hi puguin participar,

and in their bones, they know it's time

i en els seu interior, saben que es el moment

to take personal responsibility

de prendre responsabilitat personal

and invest in more kindness to each other

i invertir en més amabilitat cap als altres

and to the environment.

i cap a l'entorn.

And since we had that meeting three and a half years ago,

I des de que vam fer aquella reunió fa tres anys i mig,

it's been a heck of a roller coaster.

ha sigut una aventura.

We started with a seed swap, really simple stuff,

Vam començar amb un intercanvi de llavors, coses molt simples,

and then we took an area of land, a strip on the side

i després vam agafar un tros de terra, una línia al costat

of our main road, which was a dog toilet, basically,

de la nostra carretera principal, que bàsicament, era un lavabo de gossos,

and we turned it into a really lovely herb garden.

i el vam convertir en un herbari molt bonic.

We took the corner of the car park in the station

Vam agafar la cantonada del pàrquing de l'estació

that you saw, and we made vegetable beds

que heu vist, i vam fer lliteres per als vegetals

for everybody to share and pick from themselves.

per a tothom que vulgues collir i compartir per ells mateixos.

We went to the doctors. We've just had

Vam anar als metges. Ens acaben de construïr

a 6-million-pound health center built in Todmorden,

un centre de salut de 6 milions de lliures a Todmorden,

and for some reason that I cannot comprehend,

i per alguna raó que no arribo a comprendre,

it has been surrounded by prickly plants. (Laughter)

l'han envoltat d'arbustos espinosos. (Rialles)

So we went to the doctors, said, "Would you mind us taking them up?"

Així que ens vam acostar als doctors i vam dir, "Us importaria si els traièssim?"

They said, "Absolutely fine, provided you get planning permission

I van dir, "Va bé, mentre que tingueu permís de planificació

and you do it in Latin and you do it in triplicate,"

i ho feu en llatí i per triplicat,"

so we did — (Laughter) — and now there are fruit trees

així que ho vam fer — (Rialles) — i are hi ha arbres fruiters

and bushes and herbs and vegetables

i arbustos i herbaris i vegetals

around that doctor's surgery.

al voltant d'aquest centre mèdic.

And there's been lots of other examples, like the corn

I hi ha molts més exemples, com el blat de moro

that was in front of the police station,

que hi havia a davant de la comissaria,

and the old people's home that we've planted it with food

i el geriàtric on hi hem plantat menjar

that they can pick and grow.

que la gent gran pot collir i cuidar.

But it isn't just about growing,

Però no es tracta només de fer créixer,

because we all are part of this jigsaw.

perquè tots formem part d'aquest trencaclosques.

It's about taking those artistic people in your community

Es tracta d'agafar tota la gent artística de la teva comunitat

and doing some fabulous designs in those raised beds

i crear dissenys fabulosos en aquestes lliteres vegetals

to explain to people what's growing there,

per explicar a la gent què s'hi està cultivant allà,

because there's so many people that don't really recognize

perquè hi ha tanta gent que no pot reconèixer

a vegetable unless it's in a bit of plastic

un vegetal si no està envoltat de plàstic

with a bit of an instruction packet on the top. (Laughter)

amb una etiqueta d'instruccions a sobre. (Rialles)

So we have some people who designed these things,

Així que tenim gent que dissenya aquestes coses,

"If it looks like this, please don't pick it, but if it looks like this,

"Si té aquesta pinta, si us plau no ho colliu, però si té aquest aspecte,

help yourself."

agafeu-ho.

This is about sharing and investing in kindness.

Es tracta de compartir i invertir en amabilitat.

And for those people that don't want to do either

I per tota aquella gent que no vol fer cap

of those things, maybe they can cook,

d'aquestes coses, potser poden cuinar,

so we pick them seasonally and then we go on the street,

així que collim en temporada i anem al carrer,

or in the pub, or in the church,

o al pub, o a l'esglèsia,

or wherever people are living their lives.

o on sigui que la gent està vivint les seves vides.

This is about us going to the people and saying,

Tot això es basa en nosaltres apropant-nos a la gent i dient,

"We are all part of the local food jigsaw,

"Tots som part del trencaclosques del menjar local,

we are all part of a solution."

tots som part de la solució."

And then, because we know we've got vegetable tourists

I després, com sabem que tenim turistes vegetals

and we love them to bits and they're absolutely fantastic,

i ens encanten i son absolutament fantàstics,

we thought, what could we do to give them an even better experience?

vam pensar, com podem proveïr-los d'una experiència encara millor?

So we invented, without asking, of course,

Així que vam inventar, sense demanar permís, està clar,

the Incredible Edible Green Route.

la Ruta Verda Increïble Comestible.

And this is a route of exhibition gardens,

I aquesta es una ruta que mostra els jardins,

and edible towpaths, and bee-friendly sites, and the story

els caminets comestibles, llocs que conviden a les abelles, i la història

of pollinators, and it's a route that we designed

dels polinitzadors, i es una ruta que vam dissenyar

that takes people through the whole of our town,

que porta a la gent a través de tot el nostre poble,

past our cafes and our small shops, through our market,

passant per davant cafès i botiguetes, a traves del nostre mercat,

not just to and fro from the supermarket,

no només d'una banda a l'altra del supermercat,

and we're hoping that, in changing people's footfall

i esperem que, canviant els llocs on trepitja la gent

around our town, we're also changing their behavior.

al voltant del poble, estem canviant també el seu comportament.

And then there's the second plate, the learning plate.

I després, hi ha el segon plat, el plat de l'aprenentatge.

Well, we're in partnership with a high school.

Bé, tenim una associació amb un institut.

We've created a company. We are designing and building

Hem creat una companyia. Estem dissenyant i construïnt

an aquaponics unit in some land that was spare

una unitat d'aquapònics en un tros de terra que sobrava

at the back of the high school, like you do,

al darrere de l'institut, així tal qual,

and now we're going to be growing fish and vegetables

i ara començarem a criar peixos i vegetals

in an orchard with bees,

en un hort d'arbres fruiters amb abelles,

and the kids are helping us build that,

i els nens ens estan ajudant a construir-ho,

and the kids are on the board, and because the community

i els nens son una prioritat, i com que la comunitat

was really keen on working with the high school,

tenia moltes ganes de treballar amb l'escola,

the high school is now teaching agriculture,

l'institut ara ensenya agricultura,

and because it's teaching agriculture, we started to think,

i com que està ensenyant agricultura, vam començar a pensar,

how could we then get those kids that never had a qualification

com podríem agafar aquests nens que no han tingut mai cap qualificació

before in their lives but are really excited about growing,

en la seva vida però estan entusiasmats en cultivar,

how can we give them some more experience?

com podem donar-los més experiència?

So we got some land that was donated

Així que vam agafar una mica de terra que un

by a local garden center.

centre de jardineria ens va donar.

It was really quite muddy, but in a truly incredible way,

Era bastant fangós, però de manera increïble,

totally voluntary-led, we have turned that

i totalment voluntària, l'hem transformat

into a market garden training center,

en un centre d'ensenyament de cultiu per al mercat,

and that is polytunnels and raised beds

i que té poli-túnels i llits enlairats

and all the things you need to get the soil under your fingers

i tot el que es necessita per posar les mans a la terra

and think maybe there's a job in this for me in the future.

i pensar que potser aquí hi ha un futur lloc de treball per a mi.

And because we were doing that, some local academics said,

I ja que estàvem fent això, uns quants acadèmics locals va dir,

"You know, we could help design

"Sabeu, podríem ajudar a dissenyar-vos

a commercial horticulture course for you.

un curs d'horticultura comercial.

There's not one that we know of."

No n'hi ha cap que sapiguem nosaltres."

So they're doing that, and we're going to launch it later this year,

Així que ho estan fent, i en farem el llançament aquest any,

and it's all an experiment, and it's all voluntary.

i tot això és un experiment, i és tot voluntari.

And then there's the third plate,

I després tenim el tercer plat,

because if you walk through an edible landscape,

perquè si camines a través d'un paisatge edible,

and if you're learning new skills, and if you start to get

i si aprens noves habilitats, i si comences a estar

interested in what's growing seasonally,

interessat en el que està creixent a cada estació,

you might just want to spend more of your own money

potser voldràs gastar major part dels teus diners

in support of local producers,

en donar suport als productors locals,

not just veg, but meat and cheese and beer

no només vegetals, sinó també formatge i cervesa

and whatever else it might be.

i totes les altres coses que hi hagi.

But then, we're just a community group, you know.

Però clar, nosaltres només som un grup comunitari, sabeu.

We're just all volunteers. What could we actually do?

Som simplement voluntaris. Què més podríem fer?

So we did some really simple things.

Així que vam fer coses simples.

We fundraised, we got some blackboards,

Vam recaudar fons, vam agafar pissarres,

we put "Incredible Edible" on the top,

vam escriure-hi "Increïble Comestible" a dalt de tot,

we gave it every market trader that was selling locally,

vam posar-hi cada venedor que tenia productes locals,

and they scribbled on what they were selling in any one week.

i ells van escriure-hi tot el que venien aquella setmana.

Really popular. People congregated around it.

Molt popular. La gent s'hi va congregar al voltant.

Sales were up.

Les vendes van augmentar.

And then, we had a chat with the farmers, and we said,

I després, vam parlar amb els grangers, i vam dir,

"We're really serious about this,"

"Anem molt seriosament amb això,"

but they didn't actually believe us, so we thought,

però ells no ens van creure, així que vam pensar,

okay, what should we do? I know. If we can create

bé, i que farem? Ja ho sé. Si podem crear

a campaign around one product and show them

una campanya al voltant d'un producte i ensenyar-los

there is local loyalty to that product,

que hi ha una lleialtat local a aquest producte,

maybe they'll change their mind and see we're serious.

potser canviaràn de parer i veuràn que anem seriosament.

So we launched a campaign -- because it just amuses me --

Així que vam llançar una campanya -- perquè em fa gràcia --

called Every Egg Matters. (Laughter)

que es diu Cada Ou Importa. (Rialles)

And what we did was we put people on our egg map.

I el que vam fer és que vam posar la gent en el nostre mapa d'ous.

It's a stylized map of Togmorden.

Aquest és un mapa estilitzat de Todmorden.

Anybody that's selling their excess eggs

Qualsevol qui vengui els ous que li sobren

at the garden gate, perfectly legally, to their neighbors,

al davant del jardí, legalment, als seus veïns,

we've stuck on there. We started with four,

l'hem posat al mapa. Vam començar amb quatre,

and we've now got 64 on, and the result of that was

i ara en tenim 64, i el resultat d'això va ser

that people were then going into shops

que la gent anava a les botigues

asking for a local Todmorden egg, and the result of that

preguntant per els ous locals de Todmorden, i el resultat

was, some farmers upped the amount of flocks they got

va ser, que alguns grangers van adquirir més gallines

of free range birds, and then they went on to meat birds,

i pollastres de pagès, i després en van fer carn,

and although these are really, really small steps,

i tot i que això son passos molt, molt petits,

that increasing local economic confidence

aquesta confiança econòmica local

is starting to play out in a number of ways,

s'està fent notar en diversos aspectes,

and we now have farmers doing cheese

I tenim ara grangers que fan formatge

and they've upped their flocks and rare breed pigs,

i tenen més gallines i porcs de races poc habituals,

they're doing pasties and pies and things

fan pastes i pastissos i tot això

that they would have never done before.

que no haurien fet mai.

We've got increasing market stalls selling local food,

Tenim cada vegada més parades al mercat venent menjar local,

and in a survey that local students did for us, 49 percent

i en una enquesta que els estudiants locals ens van fer, 49 per cent

of all food traders in that town said that their bottom line

de tots els venedors de la vila van dir que els guanys

had increased because of what we were actually doing.

han incrementat gràcies al que estàvem fent.

And we're just volunteers and it's only an experiment.

I això que només som voluntaris i tot això és només un experiment.

(Laughter)

(Rialles)

Now, none of this is rocket science.

Ara bé, res d'això és ciència espacial.

It certainly is not clever, and it's not original.

Certament , no és original ni molt llest.

But it is joined up, and it is inclusive.

Però ens ha unit, i és inclusiu.

This is not a movement for those people

Aquest no és un moviment per aquella gent

that are going to sort themselves out anyway.

que se'n sortiràn de totes maneres.

This is a movement for everyone.

Aquest és un moviment per a tothom.

We have a motto: If you eat, you're in. (Laughter)

Tenim un lema: Si menges, hi pertanys. (Rialles)

(Applause)

(Aplaudiments)

Across age, across income, across culture.

No importa l'edat, el salari, la cultura.

It's been really quite a roller coaster experience,

Realment aquesta experiència ha estat una muntanya russa,

but going back to that first question that we asked,

però tornant a aquella primera pregunta que ens vam fer,

is it replicable? Yeah. It most certainly is replicable.

és replicable? Si. Certament és replicable.

More than 30 towns in England now are spinning

Més de 30 pobles a Anglaterra ja estàn fent girar

the Incredible Edible plate.

el plat de Increïble Comestible.

Whichever way they want to do it, of their own volition,

De la manera que ells volen fer-ho, a la seva voluntat,

they're trying to make their own lives differently,

estàn intentant de marcar una diferència en les seves vides,

and worldwide, we've got communities across America

i globalment, tenim comunitats a través d'Amèrica

and Japan -- it's incredible, isn't it? I mean,

i Japó -- és increïble, no trobeu? Vull dir,

America and Japan and New Zealand.

Amèrica i Japó i Nova Zelanda.

People after the earthquake in New Zealand visited us

La gent de Nova Zelanda després del terratrèmol ens van visitar

in order to incorporate some of this public spiritedness

per tal d'incorporar una mica d'aquests iniciativa pública

around local growing into the heart of Christchurch.

al voltant del cultiu local a Christchurch.

And none of this takes more money

I res d'això requereix més diners

and none of this demands a bureaucracy,

i res d'això demana burocràcia,

but it does demand that you think things differently

però si que demana que pensis les coses de manera diferent

and you are prepared to bend budgets and work programs

i que estiguis preparat per doblegar pressupostos i programes de treball

in order to create that supportive framework

per tal de crear aquest marc de suport

that communities can bounce off.

on les comunitats s'hi puguin recolzar.

And there's some great ideas already in our patch.

I ja hi ha algunes idees genials en el nostre terreny.

Our local authority has decided to make everywhere

Les autoritats locals han decidit de fer que tot arreu sigui

Incredible Edible, and in support of that

Increïble Comestible, i per donar-hi suport

have decided to do two things.

han decidit de fer dues coses.

First, they're going to create an asset register of spare land

Primer, crearan un registre actiu de terres on no hi ha res

that they've got, put it in a food bank so that communities

que les tenen, i les posaràn en un banc alimentici per tal que les comunitats

can use that wherever they live,

les puguin utilitzar allà on viuen,

and they're going to underpin that with a license.

i ho lligaran tot amb una llicència.

And then they've said to every single one of their workforce,

I també han dit a cada treballador que tenen,

if you can, help those communities grow,

si podeu, ajudeu a aquestes comunitats a créixer,

and help them to maintain their spaces.

i ajudeu-les a mantenir els seus espais.

Suddenly, we're seeing actions on the ground

De cop i volta, estem veient accions

from local government. We're seeing this mainstreamed.

per part del govern local. Ho estem veient tornar-se convencional.

We are responding creatively at last to what Rio demanded

Finalment estem responent de manera creativa al que Rio va demanar-nos,

of us, and there's lots more you could do.

i hi ha moltes més coses que vosaltres podeu fer.

I mean, just to list a few. One, please stop putting

Vull dir, per només citar-ne algunes. Primer, siusplau pareu de posar

prickly plants around public buildings. It's a waste of space.

plantes espinoses al voltant d'edificis públics. És un espai malgastat.

(Laughter) Secondly, please create -- please, please create

(Rialles) Segon, siusplau creeu -- siusplau, siusplau creeu

edible landscapes so that our children start to walk

paisatges comestibles per tal de que els nostres nens puguin començar a caminar

past their food day in, day out, on our high streets,

al costat del seu menjar dia si, dia també, al carrer major,

in our parks, wherever that might be.

als nostres parcs, on sigui.

Inspire local planners to put the food sites at the heart

Inspireu als planificadors locals a posar llocs de menjar al bell mig

of the town and the city plan, not relegate them

del poble i del pla de la ciutat, no a relegar-los

to the edges of the settlements that nobody can see.

a darrere de les urbanitzacions on ningú ho pot veure.

Encourage all our schools to take this seriously.

Animeu a les nostres escoles a prendre's-ho seriosament.

This isn't a second class exercise.

Aquest no és un exercici secundari.

If we want to inspire the farmers of tomorrow,

Si volem inspirar els grangers de demà,

then please let us say to every school,

llavors siusplau deixeu-nos dir a cada escola,

create a sense of purpose around the importance

creeu un sentit de propòsit en vers la importància

to the environment, local food and soils.

per al medi ambient, el menjar local i el sòl.

Put that at the heart of your school culture,

Poseu-ho al cor dels vostra cultura escolar,

and you will create a different generation.

i crearen una generació diferent.

There are so many things you can do, but ultimately

Hi ha tantes coses que podeu fer, però de fet

this is about something really simple.

de això es tracta d'una cosa molt simple.

Through an organic process, through

A través d'un procés orgànic, a través

an increasing recognition of the power of small actions,

de l'increment en la reconeixença del poder de les petites accions,

we are starting, at last, to believe in ourselves again,

estem començant, finalment, a creure en nosaltres mateixos altra vegada,

and to believe in our capacity, each and every one of us,

i a creure en la nostra pròpia capacitat, cadascú de nosaltres,

to build a different and a kinder future,

per construïr un futur diferent i més amable,

and in my book, that's incredible.

i crec que això és increïble.

Thank you. (Applause)

Gràcies. (Aplaudiment)

(Applause)

(Aplaudiment)

Thank you very much. (Applause)

Moltíssimes gràcies. (Aplaudiment)