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00:00
Translator: Joseph Geni
Reviewer: Morton Bast
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翻译人员: Fang Xue
校对人员: Yuguo Zhang
00:12
The will to live life differently can start
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想把生命活得与众不同的愿望
00:15
in some of the most unusual places.
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能够在一些不平凡的地方实现
00:18
This is where I come from, Todmorden.
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这是我的家乡 托德莫登
00:20
It's a market town in the north of England,
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是英格兰北部的一个城镇
00:22
15,000 people, between Leeds and Manchester,
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一万五千人口 在利兹和曼彻斯特之间
00:25
fairly normal market town.
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相当普通的一个城镇
00:27
It used to look like this,
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这个城镇过去是这样
00:29
and now it's more like this,
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现在是这样
00:32
with fruit and veg and herbs sprouting up all over the place.
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水果 蔬菜 草药四处生长
00:36
We call it propaganda gardening. (Laughter)
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我们称之为宣传式园艺 (笑声)
00:40
Corner row railway, station car park,
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铁道角落 车站停车场
00:43
front of a health center, people's front gardens,
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健康中心门口 居民住处门口的花园
00:47
and even in front of the police station. (Laughter)
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甚至在警察局门口都有 (笑声)
00:51
We've got edible canal towpaths,
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我们有“可食用“的运河纤道
00:54
and we've got sprouting cemeteries.
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我们有发芽中的墓地
00:56
The soil is extremely good. (Laughter)
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土壤相当好 (笑声)
01:02
We've even invented a new form of tourism.
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我们甚至兴起了另一种形式的旅游
01:05
It's called vegetable tourism, and believe it or not,
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叫做蔬菜旅游 信不信由你
01:08
people come from all over the world to poke around in our raised beds,
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来自世界各地的人们在我们的沃土闲逛
01:12
even when there's not much growing. (Laughter)
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尽管有些地方不怎么长植物 (笑声)
01:15
But it starts a conversation. (Laughter)
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但这引发了探讨 (笑声)
01:19
And, you know, we're not doing it because we're bored. (Laughter)
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你懂的 我们不做是因为我们已经腻烦了 (笑声)
01:23
We're doing it because we want to start a revolution.
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而我们做是因为我们要开启一场新的革命
01:28
We tried to answer this simple question:
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我们试图回答这个简单的问题
01:29
Can you find a unifying language that cuts across age
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你能找到一种统一的语言 即使跨越时代
01:32
and income and culture that will help people themselves
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收入和文化却仍然能够帮助人们自己
01:36
find a new way of living,
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找到一种新的生活方式
01:38
see spaces around them differently,
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看看身边独特的空间
01:40
think about the resources they use differently,
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想想人们别出心裁的 不同交流方式
01:42
interact differently?
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的不同资源
01:44
Can we find that language?
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我们能找到这种语言吗
01:47
And then, can we replicate those actions?
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如果可以 我们能复制吗
01:51
And the answer would appear to be yes,
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答案似乎是肯定的
01:54
and the language would appear to be food.
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而且这种语言似乎就是食物
01:57
So, three and a half years ago, a few of us
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三年半之前 我们中一些人
01:59
sat around a kitchen table and
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坐在厨房餐桌旁边
02:01
we just invented the whole thing. (Laughter)
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就这样创造了整套玩意 (笑声)
02:04
(Applause)
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(鼓掌)
02:07
We came up with a really simple game plan that we put to a public meeting.
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我们想到的一个相当简单易行的计划就公诸于众了
02:10
We did not consult. We did not write a report.
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我们没有咨询专家 也没有写报告
02:12
Enough of all that. (Laughter)
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受够那些了 (笑声)
02:15
And we said to that public meeting in Todmorden,
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我们在托德莫登的一个公共会议上讲述了我们的计划
02:18
look, let's imagine that our town
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接下来 我们想象下我们的城镇
02:21
is focused around three plates:
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主要集中在三个板块
02:22
a community plate, the way we live our everyday lives;
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社区 我们每天生存的地方
02:25
a learning plate, what we teach our kids in school
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学习板块 我们教我们的孩子
02:28
and what new skills we share amongst ourselves;
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和我们自我学习技能的地方
02:30
and business, what we do with the pound in our pocket
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和商业区 我们用我们口袋里的英镑
02:34
and which businesses we choose to support.
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来投资支持我们选择的生意的区域
02:35
Now, let's imagine those plates agitated
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现在 我们一起想象下这些区域
02:38
with community actions around food.
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都被围绕食物的社区行动关联起来
02:41
If we start one of those community plates spinning,
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如果我们让其中一个板块行动起来
02:43
that's really great, that really starts to empower people,
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这是相当好的 能够真正地鼓动人们
02:46
but if we can then spin that community plate
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但如果我们能让一个社区板块带动
02:48
with the learning plate, and then spin it with the business plate,
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学习板块 接而再带动商业板块
02:51
we've got a real show there, we've got some action theater.
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我们已经开始了这场秀 我已经着手行动
02:55
We're starting to build resilience ourselves.
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我们正开始自我适应
02:58
We're starting to reinvent community ourselves,
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我们正开始重塑社区
03:02
and we've done it all without a flipping strategy document.
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而且我们做的这些不依赖于任何一纸战略空文
03:05
(Applause)
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(鼓掌)
03:11
And here's the thing as well.
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同时我们也在这样开展
03:13
We've not asked anybody's permission to do this,
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我们没有要求任何一个人的应允来做这件事
03:16
we're just doing it. (Laughter)
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我们就是开始做了 (笑声)
03:18
And we are certainly not waiting for that check
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我们在开始之前当然也没有等着
03:20
to drop through the letterbox before we start,
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信箱里的支票
03:23
and most importantly of all, we are not daunted
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最重要的是 我们也没有被
03:25
by the sophisticated arguments that say,
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他们提及的敏感争论而吓倒
03:27
"These small actions are meaningless in the face of tomorrow's problems,"
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"他们小小行动在未来要面临问题面前毫无意义"
03:31
because I have seen the power of small actions,
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因为我们见过微小行动力量
03:34
and it is awesome.
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很了不起
03:36
So, back to the public meeting. (Laughter)
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好吧 回到公众会议 (笑声)
03:40
We put that proposition to the meeting, two seconds,
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我们在会议上抛出了我们的提议 两秒钟后
03:42
and then the room exploded.
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会议室爆棚了
03:44
I have never, ever experienced anything like that in my life.
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在我生命中我从来没 从没体验过这样的事
03:48
And it's been the same in every single room, in every town
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而且在每一个城镇的会议室中当我们讲述我们的故事时
03:51
that we've ever told our story.
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都是一样的情景
03:53
People are ready and respond to the story of food.
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人们已经准备好回应这个关于食物的故事了
03:57
They want positive actions they can engage in,
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他们在骨子里想要他们参与的时候
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and in their bones, they know it's time
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有积极的行动 他们知道这是时候
04:02
to take personal responsibility
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承担个人责任
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and invest in more kindness to each other
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把善意向彼此
04:07
and to the environment.
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和环境中投入
04:10
And since we had that meeting three and a half years ago,
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自从我们三年半前开展这儿会议以来
04:13
it's been a heck of a roller coaster.
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真是过山车式的跳跃
04:16
We started with a seed swap, really simple stuff,
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我们以种子交易开始 很简单的东西
04:19
and then we took an area of land, a strip on the side
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然后我们采用了一片土地 在主干道的
04:21
of our main road, which was a dog toilet, basically,
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一边 之前基本上是宠物厕所
04:24
and we turned it into a really lovely herb garden.
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然后我们把它变成了一片可爱的植物花园
04:27
We took the corner of the car park in the station
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我们用你们刚刚看到的汽车车站停车场边的角落的土地
04:29
that you saw, and we made vegetable beds
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做成了菜畦
04:31
for everybody to share and pick from themselves.
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让每个人可以分享和采摘植物
04:35
We went to the doctors. We've just had
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我们去了诊所 我们刚刚在托德莫登建设了
04:36
a 6-million-pound health center built in Todmorden,
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六百万英镑的医疗中心
04:39
and for some reason that I cannot comprehend,
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某种程度上我不能理解
04:42
it has been surrounded by prickly plants. (Laughter)
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已经被有刺的植物包围起来了 (笑声)
04:45
So we went to the doctors, said, "Would you mind us taking them up?"
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我们去医生那时 说介意我们把他们拿起来吗?
04:48
They said, "Absolutely fine, provided you get planning permission
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他们说: "没问题 假设你们计划许可
04:51
and you do it in Latin and you do it in triplicate,"
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你们可以在拉丁美洲做 而且把他们翻三倍"
04:53
so we did — (Laughter) — and now there are fruit trees
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于是我们成功了-(笑声)-现在水果树
04:56
and bushes and herbs and vegetables
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灌木丛 草本和蔬菜
04:59
around that doctor's surgery.
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在医生诊所处生长茂盛
05:02
And there's been lots of other examples, like the corn
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有很多很多这样的例子 像玉米
05:04
that was in front of the police station,
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长在警察局门口
05:06
and the old people's home that we've planted it with food
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和老人们的家里 这样我们就能种植
05:08
that they can pick and grow.
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他们生长采摘
05:10
But it isn't just about growing,
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但这并不仅仅只是生长
05:12
because we all are part of this jigsaw.
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因为我们都是拼图玩具的一部分
05:14
It's about taking those artistic people in your community
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这是关于把社区里有艺术美感的人们带动起来
05:17
and doing some fabulous designs in those raised beds
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在培育的土壤床上做一些极好的设计
05:19
to explain to people what's growing there,
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来向人们解释什么生长在这里
05:21
because there's so many people that don't really recognize
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因为有相当多的人并没意识到
05:24
a vegetable unless it's in a bit of plastic
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是蔬菜除非在顶部
05:26
with a bit of an instruction packet on the top. (Laughter)
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有一小小的指示牌写明了 (笑声)
05:28
So we have some people who designed these things,
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于是我们有很多人来设计这样的东西
05:30
"If it looks like this, please don't pick it, but if it looks like this,
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“如果是长这样 请勿采摘. 但如果是长这样
05:33
help yourself."
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请随意"
05:34
This is about sharing and investing in kindness.
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这是关于分享和善意的投资
05:37
And for those people that don't want to do either
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同时 对那些不愿意做这些
05:39
of those things, maybe they can cook,
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或那些事的人们 也许他们可以下厨
05:41
so we pick them seasonally and then we go on the street,
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所以我们季节性摘菜 然后上街
05:44
or in the pub, or in the church,
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或进俱乐部 或在教堂
05:46
or wherever people are living their lives.
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或人们生活的地方
05:48
This is about us going to the people and saying,
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我们来到大家身边说
05:50
"We are all part of the local food jigsaw,
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"我们是本地食物拼图的组成部分
05:53
we are all part of a solution."
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我们都是解决方案的一部分"
05:56
And then, because we know we've got vegetable tourists
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然后 因为我们知道我们已经有了蔬菜旅客
05:58
and we love them to bits and they're absolutely fantastic,
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我们很乐意他们吃 让他们感觉相当奇妙
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we thought, what could we do to give them an even better experience?
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我们在想 我们能做什么才能给他们更好的体验?
06:03
So we invented, without asking, of course,
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于是我们创造了 当然没有征求他们的意见
06:05
the Incredible Edible Green Route.
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绝佳的可食蔬菜路线
06:08
And this is a route of exhibition gardens,
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这是一条花园展览的
06:10
and edible towpaths, and bee-friendly sites, and the story
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可食的 没有蜜蜂的 承载传粉故事的路线
06:15
of pollinators, and it's a route that we designed
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是一条我们设计的路线
06:18
that takes people through the whole of our town,
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带领旅客穿过我们城镇
06:20
past our cafes and our small shops, through our market,
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路过我们的咖啡馆和小商店 穿过我们的商场
06:24
not just to and fro from the supermarket,
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不仅仅是从商场的来回地
06:27
and we're hoping that, in changing people's footfall
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我们希望 在改变人们穿行
06:29
around our town, we're also changing their behavior.
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我们城镇脚步的同时 我们也在改变着他们的行为
06:32
And then there's the second plate, the learning plate.
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到这里 就是第二个板块 学习板块
06:36
Well, we're in partnership with a high school.
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我们在与高校进行合作
06:38
We've created a company. We are designing and building
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我们成立了一个公司 我们正在设计和建设
06:41
an aquaponics unit in some land that was spare
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一个在高校后面的空闲土地上的
06:43
at the back of the high school, like you do,
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鱼菜共生单元 像你们看到的
06:45
and now we're going to be growing fish and vegetables
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现在我们准备在一个有蜜蜂的果树林里
06:47
in an orchard with bees,
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同时培育鱼和蔬菜
06:49
and the kids are helping us build that,
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一些孩子也在帮我们建设
06:52
and the kids are on the board, and because the community
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孩子也在会议中 因为社区
06:54
was really keen on working with the high school,
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真的相当投入和高校的合作
06:56
the high school is now teaching agriculture,
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高校也在教授农业课
06:59
and because it's teaching agriculture, we started to think,
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由于是在教授农业 我们开始思考
07:02
how could we then get those kids that never had a qualification
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我们如何能让那些在过去的人生中
07:05
before in their lives but are really excited about growing,
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从没有过任何资质但对培育十分感兴趣的孩子提供机会
07:08
how can we give them some more experience?
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我们怎么能给他们更多的经验
07:09
So we got some land that was donated
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于是我们得到了
07:11
by a local garden center.
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当地园艺中心捐赠的土地
07:13
It was really quite muddy, but in a truly incredible way,
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相当潮湿 但是在一种相当惊人的方式下
07:16
totally voluntary-led, we have turned that
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完全自愿主导的方式下 我们把它变成了
07:19
into a market garden training center,
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一个市场农艺训练中心
07:21
and that is polytunnels and raised beds
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那是聚乙烯制温室和培育的温床
07:24
and all the things you need to get the soil under your fingers
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还有那些你需要用你手指去拨土的工作
07:26
and think maybe there's a job in this for me in the future.
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我还想或许在未来我可以干这么一个工作
07:29
And because we were doing that, some local academics said,
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由于我们正在做这个 一些当地学者就说
07:31
"You know, we could help design
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"你知道 我们可以为你们设计
07:32
a commercial horticulture course for you.
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一个商业园艺学课程
07:34
There's not one that we know of."
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这不是个我们都知道的东西"
07:36
So they're doing that, and we're going to launch it later this year,
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于是他们正在着手做 我们准备在今年晚些时候发布
07:38
and it's all an experiment, and it's all voluntary.
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这一切都只是个实验 都是自愿的
07:41
And then there's the third plate,
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这就是第三个板块
07:42
because if you walk through an edible landscape,
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因为如果你走过一片有东西吃的地方
07:44
and if you're learning new skills, and if you start to get
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如果你正在学项新的技能 如果你开始
07:47
interested in what's growing seasonally,
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对这种季节性生长的植物有兴趣
07:49
you might just want to spend more of your own money
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你可能想要花自己的一部分钱
07:51
in support of local producers,
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用来支持当地生产者
07:53
not just veg, but meat and cheese and beer
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不仅仅是蔬菜 而且是肉 奶酪和啤酒
07:55
and whatever else it might be.
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或者可能是别的什么东西
07:57
But then, we're just a community group, you know.
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但是说回来 我们只是个社区组织 你们知道的
07:59
We're just all volunteers. What could we actually do?
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我们只是志愿者 我们事实上能做什么呢?
08:01
So we did some really simple things.
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于是我们做了些简单的事情
08:03
We fundraised, we got some blackboards,
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我们募捐 我们得到了些黑板
08:05
we put "Incredible Edible" on the top,
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我们把"不可思议的可食用"写在最上面
08:06
we gave it every market trader that was selling locally,
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我们把它发放给每个当地销售的商人
08:08
and they scribbled on what they were selling in any one week.
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他们在黑板上写每个礼拜卖出的东西
08:11
Really popular. People congregated around it.
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相当受欢迎 人们围着黑板聚集到一起
08:14
Sales were up.
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销量提升了
08:15
And then, we had a chat with the farmers, and we said,
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接着 我们和种植者交流 我们说
08:18
"We're really serious about this,"
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"我们对这件事情很认真"
08:19
but they didn't actually believe us, so we thought,
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但他们并不怎么相信我们 于是我们想
08:22
okay, what should we do? I know. If we can create
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好吧 我们该做什么? 我知道 如果我们能创造出
08:24
a campaign around one product and show them
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围绕一个产品的活动 然后向他们展示
08:27
there is local loyalty to that product,
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确实对这种产品有很高的忠诚度
08:29
maybe they'll change their mind and see we're serious.
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也许就能改变他们的看法 让他们明白我们是认真的
08:31
So we launched a campaign -- because it just amuses me --
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于是我们举行了一个活动--仅仅是自我娱乐
08:34
called Every Egg Matters. (Laughter)
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名字叫做"每个鸡蛋都很重要" (笑声)
08:36
And what we did was we put people on our egg map.
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我们做的是把人们放到我们的鸡蛋图上
08:40
It's a stylized map of Togmorden.
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是个托德莫登的形象图
08:42
Anybody that's selling their excess eggs
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每个人在公园门口
08:44
at the garden gate, perfectly legally, to their neighbors,
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向邻居出售超额的鸡蛋 完全合法
08:46
we've stuck on there. We started with four,
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我们迷恋上了那 我们以四个开始
08:49
and we've now got 64 on, and the result of that was
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现在我们有64个了 结果是
08:51
that people were then going into shops
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人们纷纷走到商店
08:52
asking for a local Todmorden egg, and the result of that
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要买当地托德莫登鸡蛋 结果是
08:55
was, some farmers upped the amount of flocks they got
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一些农民大幅增加了他们得到的
08:57
of free range birds, and then they went on to meat birds,
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自由放养的鸟的数量 接着他们继续
09:00
and although these are really, really small steps,
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尽管是十分 相当微小的几步
09:02
that increasing local economic confidence
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对当地经济的信心日渐增长
09:07
is starting to play out in a number of ways,
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开始以不同的方式体现
09:09
and we now have farmers doing cheese
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我们现在有农民做奶酪
09:11
and they've upped their flocks and rare breed pigs,
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他们大幅增加了稀有品种的猪的数量
09:12
they're doing pasties and pies and things
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他们在做着馅饼和派和一些
09:14
that they would have never done before.
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他们之前从没做过的东西
09:16
We've got increasing market stalls selling local food,
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我们有逐渐增长的贩卖当地食品的市场摊位
09:19
and in a survey that local students did for us, 49 percent
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在一个当地的学生参加的调研中 49%的
09:23
of all food traders in that town said that their bottom line
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城镇里的食品商人说他们的账本底线因我们切实在做的东西
09:26
had increased because of what we were actually doing.
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而有所增长
09:28
And we're just volunteers and it's only an experiment.
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我们只是志愿者 它仅仅只是一项实验。
09:32
(Laughter)
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(笑声)
09:33
Now, none of this is rocket science.
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现在 这并不是件复杂的事
09:35
It certainly is not clever, and it's not original.
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它肯定不算明智 不算原始
09:38
But it is joined up, and it is inclusive.
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但它接合起来 很具有包容性
09:42
This is not a movement for those people
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这对那些
09:44
that are going to sort themselves out anyway.
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急于把自己分门别类的人来说并不是改革
09:46
This is a movement for everyone.
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这是每个人的行动
09:49
We have a motto: If you eat, you're in. (Laughter)
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我们有个箴言: 如果你吃东西 我们就是一伙的了 (笑声)
09:53
(Applause)
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(掌声)
09:59
Across age, across income, across culture.
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跨时代 跨收入 跨文化
10:04
It's been really quite a roller coaster experience,
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这真的是一项过山车似的刺激体验
10:08
but going back to that first question that we asked,
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但回到我们问的第一个问题
10:10
is it replicable? Yeah. It most certainly is replicable.
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这是可复制吗? 是的 它当然是可复制的
10:13
More than 30 towns in England now are spinning
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超过30个的英格兰城镇现在现在都在复制着
10:16
the Incredible Edible plate.
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令人难以置信的食用板块
10:18
Whichever way they want to do it, of their own volition,
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不管是以何种方式 都是在他们的决断下
10:22
they're trying to make their own lives differently,
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他们正在尝试着让生活过得与众不同
10:24
and worldwide, we've got communities across America
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在全球 我们已经建立了这样的社区横跨美洲
10:27
and Japan -- it's incredible, isn't it? I mean,
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和日本---很惊人 对吧 我是说
10:29
America and Japan and New Zealand.
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美国 日本和新西兰
10:31
People after the earthquake in New Zealand visited us
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新西兰地震后的人们拜访了我们
10:34
in order to incorporate some of this public spiritedness
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就是为了想把这样一种当地种植公共的意识
10:37
around local growing into the heart of Christchurch.
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带到耶稣教堂的心头上来
10:42
And none of this takes more money
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这并不需要很多钱
10:45
and none of this demands a bureaucracy,
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这并不需要有官僚作风
10:48
but it does demand that you think things differently
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但这需要你创新性地思考
10:51
and you are prepared to bend budgets and work programs
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和你得准备紧缩预算和开始一些
10:54
in order to create that supportive framework
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以创造支持性的框架为目的的项目
10:56
that communities can bounce off.
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这样社区就比较灵活
10:59
And there's some great ideas already in our patch.
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还有一些伟大的想法正完善我们的程序
11:02
Our local authority has decided to make everywhere
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我们地方当局已经决定让各处
11:05
Incredible Edible, and in support of that
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变得可以食用 和通过支持
11:07
have decided to do two things.
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如下两件事以实现
11:09
First, they're going to create an asset register of spare land
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第一 他们打算创建备用土地资产登记册
11:12
that they've got, put it in a food bank so that communities
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放置于食物银行这样社区
11:14
can use that wherever they live,
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就能使用他们居住的土地
11:16
and they're going to underpin that with a license.
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而且他们将以使用许可证以支持
11:18
And then they've said to every single one of their workforce,
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他们对每个他们的员工说
11:21
if you can, help those communities grow,
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如果可以的话 帮助社区植物的生长
11:23
and help them to maintain their spaces.
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帮助他们保留自己的空地
11:25
Suddenly, we're seeing actions on the ground
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忽然间 我们看见了当地政府
11:27
from local government. We're seeing this mainstreamed.
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切实地行动 我们见证了这种主流的力量
11:29
We are responding creatively at last to what Rio demanded
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最后我们创新性地回应了里约
11:34
of us, and there's lots more you could do.
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对我们的需求 有很多你们可以做的事情
11:36
I mean, just to list a few. One, please stop putting
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我指 就从列几个要求开始吧 首先 请不要
11:38
prickly plants around public buildings. It's a waste of space.
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在公众建筑附近移栽植物 这很浪费空间
11:42
(Laughter) Secondly, please create -- please, please create
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(笑声)其次 请一定要--一定要创造
11:45
edible landscapes so that our children start to walk
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可食用的景观 这样我们的孩子就可以
11:48
past their food day in, day out, on our high streets,
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早上走过食物 晚上从食物处归来 在我们的公路上
11:50
in our parks, wherever that might be.
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在我们的公园 或者是其他任何地方
11:53
Inspire local planners to put the food sites at the heart
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以激励我们当地的城市规划者把食物区
11:56
of the town and the city plan, not relegate them
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放到城市的中心地带 而不是归入到
12:00
to the edges of the settlements that nobody can see.
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没人能看到的安置地的边缘
12:03
Encourage all our schools to take this seriously.
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鼓励我们的老师认真对待
12:06
This isn't a second class exercise.
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这并不是一个二等的课堂训练
12:08
If we want to inspire the farmers of tomorrow,
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如果我们想激励未来的农民
12:11
then please let us say to every school,
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那么请让我们在每个学校宣讲
12:14
create a sense of purpose around the importance
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以创造一种围绕环境重要性
12:18
to the environment, local food and soils.
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当地食物和土壤的氛围
12:21
Put that at the heart of your school culture,
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把这放置于学校文化的核心
12:23
and you will create a different generation.
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这样 你们就能创造不同的下一代
12:26
There are so many things you can do, but ultimately
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有很多你能做的事 但最终
12:28
this is about something really simple.
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这其实是件十分简单的事
12:31
Through an organic process, through
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通过一个有机的过程,通过
12:34
an increasing recognition of the power of small actions,
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对小行动的力量的日益认可
12:39
we are starting, at last, to believe in ourselves again,
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我们开始 最后 再次相信自己
12:42
and to believe in our capacity, each and every one of us,
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相信我们的能力 相信我们每一个人
12:46
to build a different and a kinder future,
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都将建造一个不同的更友善的未来
12:51
and in my book, that's incredible.
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而在我的书里 这难以置信
12:53
Thank you. (Applause)
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谢谢 (掌声)
12:57
(Applause)
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(掌声)
13:07
Thank you very much. (Applause)
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谢谢 (掌声)
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