Pam Warhurst: How we can eat our landscapes

45,018 views ・ 2015-07-17

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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λ²ˆμ—­: Woo Hwang κ²€ν† : Yiyeon Bae
00:12
The will to live life differently can start
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인생을 λ‹€λ₯Έ λ°©λ²•μœΌλ‘œ μ‚΄κ² λ‹€λŠ” μ˜μ§€λŠ”
00:15
in some of the most unusual places.
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μ•„μ£Ό νŠΉμ΄ν•œ μž₯μ†Œ λͺ‡κ΅°λ°μ„œ μ‹œμž‘ ν•  수 μžˆμŠ΅λ‹ˆλ‹€.
00:18
This is where I come from, Todmorden.
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이곳이 μ œκ°€ μ‚΄κ³  μžˆλŠ” ν† λ“œλͺ¨λ“  μ΄λΌλŠ” κ³³μž…λ‹ˆλ‹€.
00:20
It's a market town in the north of England,
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이곳은 영ꡭ 뢁μͺ½μ— μž₯이 μ„œλŠ” λ§ˆμ„μΈλ°μš”,
00:22
15,000 people, between Leeds and Manchester,
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λ¦¬μ¦ˆμ™€ λ§¨μ²΄μŠ€ν„° 사이에 μœ„μΉ˜ν•œ 인ꡬ 15,000λͺ… μ •λ„μ˜ λ§ˆμ„μž…λ‹ˆλ‹€.
00:25
fairly normal market town.
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μ§€κ·Ήνžˆ ν‰λ²”ν•œ λ§ˆμ„μ΄μ£ .
00:27
It used to look like this,
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μ΄μ „μ—λŠ” 이런 λͺ¨μŠ΅μ΄μ—ˆλŠ”λ°μš”,
00:29
and now it's more like this,
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μ§€κΈˆμ€ μ΄λ ‡κ²Œ λ³€ν–ˆκ³ ,
00:32
with fruit and veg and herbs sprouting up all over the place.
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λ„μ‹œ 곳곳에 과일, μ±„μ†Œ, ν—ˆλΈŒ 등이 μžλΌλ‚˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
00:36
We call it propaganda gardening. (Laughter)
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μ €ν¬λŠ” 이것을 μ„ μ „μš© 정원이라고 λΆ€λ₯΄μ£ . (μ›ƒμŒ)
00:40
Corner row railway, station car park,
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κΈ°μ°»κΈΈ μ˜† 화단, μ—­ μ£Όμ°¨μž₯,
00:43
front of a health center, people's front gardens,
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λ³΄κ±΄μ†Œ μ•ž, 주택 정원 μ•ž,
00:47
and even in front of the police station. (Laughter)
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심지어 κ²½μ°°μ„œ μ•žλ§ˆλ‹ΉκΉŒμ§€ μ‹¬μ—ˆμŠ΅λ‹ˆλ‹€. (μ›ƒμŒ)
00:51
We've got edible canal towpaths,
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그리고 λ§ˆμ„μ˜ μš΄ν•˜ κΈΈκ³Ό
00:54
and we've got sprouting cemeteries.
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λ¬˜μ§€μ—λ„ 먹거리가 자라게 λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
00:56
The soil is extremely good. (Laughter)
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λ¬˜μ§€λΌμ„œ 토양이 μ•„μ£Ό μ’‹μ•„μš”. (μ›ƒμŒ)
01:02
We've even invented a new form of tourism.
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λ˜ν•œ μƒˆλ‘œμš΄ ν˜•μ‹μ˜ μ—¬ν–‰μƒν’ˆλ„ λ§Œλ“€κ²Œ λ˜μ—ˆμ£ .
01:05
It's called vegetable tourism, and believe it or not,
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μ±„μ†Œ 관광지라고 λΆ€λ₯΄λŠ”λ°μš”, λ―ΏμœΌμ‹€μ§€ 말지 λͺ¨λ₯΄κ² μ§€λ§Œ,
01:08
people come from all over the world to poke around in our raised beds,
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μ „μ„Έκ³„μ—μ„œ μ €ν¬μ˜ λ‹μŒλͺ¨νŒμ„ κ΅¬κ²½ν•˜λ €κ³  μ‚¬λžŒλ“€μ΄ λͺ°λ €λ“œλŠ”λ°μš”,
01:12
even when there's not much growing. (Laughter)
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많이 μžλž€ λͺ¨νŒλ„ μ—†λŠ”λ° 찾으러 μ˜€κΈ°λ„ ν•©λ‹ˆλ‹€. (μ›ƒμŒ)
01:15
But it starts a conversation. (Laughter)
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ν•˜μ§€λ§Œ 이런 ν˜„μƒμ΄ λŒ€ν™”λ₯Ό μ‹œμž‘ν•©λ‹ˆλ‹€. (μ›ƒμŒ)
01:19
And, you know, we're not doing it because we're bored. (Laughter)
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그리고 μš°λ¦¬λŠ” μ§€λ£¨ν•΄μ„œ 이런 일을 ν•˜λŠ” 것이 μ•„λ‹™λ‹ˆλ‹€. (μ›ƒμŒ)
01:23
We're doing it because we want to start a revolution.
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μš°λ¦¬λŠ” λ³€ν˜μ„ μ›ν•˜κΈ° λ•Œλ¬Έμ— 이 일을 ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
01:28
We tried to answer this simple question:
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μš°λ¦¬λŠ” 이런 κ°„λ‹¨ν•œ μ§ˆλ¬Έμ— 닡을 찾으렀고 ν–ˆμŠ΅λ‹ˆλ‹€:
01:29
Can you find a unifying language that cuts across age
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μ—°λ Ήκ³Ό λΆ€, 그리고 λ¬Έν™”λ₯Ό μ΄ˆμ›”ν•˜λŠ”
01:32
and income and culture that will help people themselves
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ν†΅ν•©λœ μ–Έμ–΄λ₯Ό 찾을 수 μžˆμ„κΉŒμš”? κ·Έλž˜μ„œ μ‚Άμ˜
01:36
find a new way of living,
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μƒˆλ‘œμš΄ 방법을 μ‚¬λžŒλ“€μ΄ 슀슀둜 찾도둝 λ„μšΈ 수 μžˆλ‹€κ±°λ‚˜
01:38
see spaces around them differently,
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λ˜ν•œ μ£Όμœ„μ— μžˆλŠ” 곡간을 λ‹€λ₯΄κ²Œ λ³Έλ‹€κ±°λ‚˜
01:40
think about the resources they use differently,
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μ‚¬λžŒλ“€μ΄ μžμ›μ„ λ‹€λ₯Έ λ°©λ²•μœΌλ‘œ μ‚¬μš©ν•˜λŠ” κ±Έ μƒκ°ν•΄λ³Έλ‹€κ±°λ‚˜
01:42
interact differently?
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λ˜λŠ” μ„œλ‘œ λ‹€λ₯΄κ²Œ μƒν˜Έμž‘μš©ν•˜λŠ” 것은 μ–΄λ–¨κΉŒμš”?
01:44
Can we find that language?
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그런 μ–Έμ–΄λ₯Ό 찾을 수 μžˆλ‚˜μš”?
01:47
And then, can we replicate those actions?
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그리고 μš°λ¦¬λŠ” 그런 행동듀을 볡제 ν•  수 μžˆμ„κΉŒμš”?
01:51
And the answer would appear to be yes,
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이에 λŒ€ν•œ 닡은 κΈμ •μ μΌκ²λ‹ˆλ‹€.
01:54
and the language would appear to be food.
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그리고 κ·Έ μ–Έμ–΄λŠ” μŒμ‹μ΄ 될 κ²λ‹ˆλ‹€.
01:57
So, three and a half years ago, a few of us
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κ·Έλž˜μ„œ μš°λ¦¬λŠ” 3λ…„ 6κ°œμ›”μ „μ—
01:59
sat around a kitchen table and
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식탁에 λ‘˜λŸ¬ μ•‰μ•„μ„œ,
02:01
we just invented the whole thing. (Laughter)
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이 λͺ¨λ“  것을 λ§Œλ“€μ—ˆμ£ . (μ›ƒμŒ)
02:04
(Applause)
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(λ°•μˆ˜)
02:07
We came up with a really simple game plan that we put to a public meeting.
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μš°λ¦¬λŠ” κ³΅μ²­νšŒμ—μ„œ 말할 μ•„μ£Ό κ°„λ‹¨ν•œ μ œμ•ˆμ„ ν–ˆμŠ΅λ‹ˆλ‹€.
02:10
We did not consult. We did not write a report.
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상담을 ν•˜κ±°λ‚˜ λ³΄κ³ μ„œλ₯Ό μž‘μ„±ν•˜μ§€λ„ μ•Šμ•˜μ–΄μš”.
02:12
Enough of all that. (Laughter)
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λ‹€ ν•„μš” μ—†λŠ” 것듀이죠. (μ›ƒμŒ)
02:15
And we said to that public meeting in Todmorden,
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그리고 ν† λ“œλͺ¨λ“ μ˜ κ³΅μ²­νšŒμ—μ„œ λ§ν–ˆμŠ΅λ‹ˆλ‹€.
02:18
look, let's imagine that our town
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우리 λ§ˆμ„μ΄ 3개의 뢄야에
02:21
is focused around three plates:
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μ§‘μ€‘λ˜μ–΄ μžˆλ‹€λŠ” 상상을 해보라고 ν–ˆμ£ .
02:22
a community plate, the way we live our everyday lives;
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μš°λ¦¬κ°€ 맀일 μΌμƒμƒν™œμ„ ν•˜λŠ” μ§€μ—­μ‚¬νšŒμ™€,
02:25
a learning plate, what we teach our kids in school
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ν•™κ΅μ—μ„œ 아이듀을 κ°€λ₯΄μΉ˜κ³ 
02:28
and what new skills we share amongst ourselves;
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μƒˆλ‘œμš΄ κΈ°μˆ λ“€μ„ μŠ΅λ“ν•˜λŠ” κ΅μœ‘λΆ„μ•Ό,
02:30
and business, what we do with the pound in our pocket
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그리고 μžκΈˆμ„ 가지고 λ­”κ°€λ₯Ό ν•˜κ³ 
02:34
and which businesses we choose to support.
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μ–΄λ–€ 사업을 ν•  것인지λ₯Ό κ²°μ •ν•˜λŠ” 사업뢄야가 μžˆμŠ΅λ‹ˆλ‹€.
02:35
Now, let's imagine those plates agitated
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자, μŒμ‹λ¬Έν™”λ₯Ό λ°”κΎΈκΈ° μœ„ν•΄μ„œ
02:38
with community actions around food.
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μ§€μ—­μ‚¬νšŒ ν™œλ™μ„ ν•œλ‹€κ³  상상해 보죠.
02:41
If we start one of those community plates spinning,
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μš°λ¦¬κ°€ μ§€μ—­μ‚¬νšŒ ν™œλ™μœΌλ‘œ μŒμ‹ λ¬Έν™”λ₯Ό λ°”κΏ€ 수 μžˆλ‹€λ©΄,
02:43
that's really great, that really starts to empower people,
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정말 μ’‹κ² μ£ . μ‚¬λžŒλ“€μ—κ²Œ νž˜μ„ 더 μ‹€μ–΄ 주게 되죠.
02:46
but if we can then spin that community plate
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ν•˜μ§€λ§Œ μš°λ¦¬κ°€ ꡐ윑과 사업뢄야도 ν•¨κ»˜
02:48
with the learning plate, and then spin it with the business plate,
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μ§€μ—­μ‚¬νšŒ ν™œλ™μ„ 같이 ν•œλ‹€λ©΄
02:51
we've got a real show there, we've got some action theater.
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μ •λ§λ‘œ λ©Žμ§„ μ§€μ—­μ‚¬νšŒ ν™œλ™μ„ ν•  수 μžˆμŠ΅λ‹ˆλ‹€.
02:55
We're starting to build resilience ourselves.
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μš°λ¦¬λŠ” κ·Έλž˜μ„œ 슀슀둜 회볡λ ₯을 ν‚€μš°κΈ° μ‹œμž‘ν–ˆμŠ΅λ‹ˆλ‹€.
02:58
We're starting to reinvent community ourselves,
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그리고 μ§€μ—­μ‚¬νšŒλ₯Ό λ‹€μ‹œ λ§Œλ“€μ–΄κ°€κ³  있으며,
03:02
and we've done it all without a flipping strategy document.
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이 λͺ¨λ“ κ²ƒμ„ μ „λž΅λ¬Έμ„œλ„ νŽΌμ³λ³΄μ§€ μ•Šκ³  ν•΄λƒˆμŠ΅λ‹ˆλ‹€.
03:05
(Applause)
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(λ°•μˆ˜)
03:11
And here's the thing as well.
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μ΄λŸ°κ²ƒλ„ μžˆμ–΄μš”.
03:13
We've not asked anybody's permission to do this,
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이 λͺ¨λ“  것을 ν•˜κΈ° μœ„ν•΄ λˆ„κ΅¬μ˜ ν—ˆλ½λ„ 받지 μ•Šκ³ ,
03:16
we're just doing it. (Laughter)
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κ·Έλƒ₯ ν•΄λ²„λ Έμ–΄μš”. (μ›ƒμŒ)
03:18
And we are certainly not waiting for that check
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μš°λ¦¬λŠ” μ‹œμž‘ν•˜κΈ° 전에 νŽΈμ§€ν†΅μ„ ν™•μΈν•˜λ©΄μ„œ
03:20
to drop through the letterbox before we start,
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기닀리지 μ•Šμ•˜μŠ΅λ‹ˆλ‹€.
03:23
and most importantly of all, we are not daunted
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그리고 우리 λŒ€λΆ€λΆ„μ€
03:25
by the sophisticated arguments that say,
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"이런 μž‘μ€ ν™œλ™λ“€μ€ λ―Έλž˜μ— 직면할 문제λ₯Ό μƒκ°ν•˜λ©΄ μ˜λ―Έκ°€ μ—†λ‹€."
03:27
"These small actions are meaningless in the face of tomorrow's problems,"
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λΌλŠ” μ–΄λ €μš΄ 문ꡬ에 μ£Όλˆ…λ“€μ§€λ„ μ•ŠμŠ΅λ‹ˆλ‹€.
03:31
because I have seen the power of small actions,
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μ™œλƒν•˜λ©΄ μž‘μ€ ν™œλ™λ“€μ΄ κ°€μ§€λŠ” νž˜μ„ λ³΄μ•˜κ³ ,
03:34
and it is awesome.
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그것은 정말 λŒ€λ‹¨ν•œ 것이기 λ•Œλ¬Έμž…λ‹ˆλ‹€.
03:36
So, back to the public meeting. (Laughter)
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그러면 λ‹€μ‹œ 곡청회 μ΄μ•ΌκΈ°λ‘œ λŒμ•„κ°€μ„œ. (μ›ƒμŒ)
03:40
We put that proposition to the meeting, two seconds,
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μš°λ¦¬κ°€ κ·Έ 의제λ₯Ό νšŒμ˜μ— μ œμ•ˆν•˜μž
03:42
and then the room exploded.
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곡청회 μž₯μ†ŒλŠ” λ―Έμ–΄ ν„°μ‘ŒμŠ΅λ‹ˆλ‹€.
03:44
I have never, ever experienced anything like that in my life.
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제 μΈμƒμ—μ„œ 그런 κ²½ν—˜μ€ μ²˜μŒμ΄μ—ˆμŠ΅λ‹ˆλ‹€.
03:48
And it's been the same in every single room, in every town
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μš°λ¦¬κ°€ μ΄μ•ΌκΈ°ν•΄μ˜¨ λͺ¨λ“  λ„μ‹œμ™€ μž₯μ†Œμ—μ„œλŠ”
03:51
that we've ever told our story.
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λ˜‘κ°™μ΄ λ°œμƒν•œ μΌλ“€μž…λ‹ˆλ‹€.
03:53
People are ready and respond to the story of food.
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μ‚¬λžŒλ“€μ€ μŒμ‹λ¬Έν™”μ— μ€€λΉ„λ˜μ–΄ μžˆμŠ΅λ‹ˆλ‹€.
03:57
They want positive actions they can engage in,
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μ‚¬λžŒλ“€μ€ μ°Έμ—¬ ν•  수 μžˆλŠ” 긍정적인 ν™œλ™μ„ μ›ν•©λ‹ˆλ‹€.
04:00
and in their bones, they know it's time
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그리고 개인적인 μ±…μž„μ„
04:02
to take personal responsibility
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κ°€μ Έμ•Ό ν•  λ•ŒλΌκ³  λΆ„λͺ…νžˆ μƒκ°ν•˜κ³  있고,
04:04
and invest in more kindness to each other
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μ„œλ‘œμ—κ²Œ 더 λ°°ν’€κ³  λ§Žμ€ 것을 ν™˜κ²½μ—
04:07
and to the environment.
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νˆ¬μžν•©λ‹ˆλ‹€.
04:10
And since we had that meeting three and a half years ago,
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3λ…„ 6κ°œμ›”μ „μ— 곡청회λ₯Ό 가진 μ΄ν›„λ‘œ,
04:13
it's been a heck of a roller coaster.
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μ—¬λŸ¬ 가지 λ‚œκ΄€λ“€μ΄ μžˆμ—ˆμŠ΅λ‹ˆλ‹€.
04:16
We started with a seed swap, really simple stuff,
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μš°λ¦¬λŠ” μ•„μ£Ό κ°„λ‹¨ν•œ 씨앗 κ΅ν™˜λΆ€ν„° μ‹œμž‘ν–ˆμŠ΅λ‹ˆλ‹€.
04:19
and then we took an area of land, a strip on the side
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그리고 μ£Όμš” λ„λ‘œ μ£Όλ³€μ˜ 짜투리 땅을 λΉŒλ ΈμŠ΅λ‹ˆλ‹€.
04:21
of our main road, which was a dog toilet, basically,
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주둜 개 ν™”μž₯μ‹€λ‘œ μ“°μ΄λ˜ λ•…μ΄μ—ˆμ£ .
04:24
and we turned it into a really lovely herb garden.
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κ·Έ 땅을 μš°λ¦¬κ°€ 정말 λ©‹μžˆλŠ” ν—ˆλΈŒ μ •μ›μœΌλ‘œ λ°”κΎΈμ—ˆμŠ΅λ‹ˆλ‹€.
04:27
We took the corner of the car park in the station
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λ˜ν•œ λ³΄μ…¨λ˜ κΈ°μ°¨μ—­μ˜ μ£Όμ°¨μž₯
04:29
that you saw, and we made vegetable beds
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ν•œ λͺ¨ν‰μ΄μ— μ±„μ†Œ μž¬λ°°νŒμ„ λ§Œλ“€μ–΄
04:31
for everybody to share and pick from themselves.
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λͺ¨λ“  μ‚¬λžŒλ“€κ³Ό 같이 λ‚˜λˆ„μ—ˆμŠ΅λ‹ˆλ‹€.
04:35
We went to the doctors. We've just had
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그리고 μš°λ¦¬λŠ” μ˜μ‚¬λ“€μ„ μ°Ύμ•„ κ°”μŠ΅λ‹ˆλ‹€.
04:36
a 6-million-pound health center built in Todmorden,
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저희 ν† λ“œλͺ¨λ“ μ‹œμ—λŠ” μ•½ 120얡원을 λ“€μ—¬ 지은 λ³΄κ±΄μ†Œκ°€ μžˆλŠ”λ°μš”,
04:39
and for some reason that I cannot comprehend,
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μ œκ°€ 이해 ν•  수 μ—†λŠ” 무슨 μ΄μœ μΈμ§€
04:42
it has been surrounded by prickly plants. (Laughter)
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κ°€μ‹œ 달린 식물듀이 주변에 심어져 μžˆμ—ˆμŠ΅λ‹ˆλ‹€. (μ›ƒμŒ)
04:45
So we went to the doctors, said, "Would you mind us taking them up?"
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κ·Έλž˜μ„œ μ˜μ‚¬λ“€μ—κ²Œ 저것듀을 μΉ˜μ›Œλ„ λ˜κ² λƒκ³  λ§ν–ˆμ£ .
04:48
They said, "Absolutely fine, provided you get planning permission
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그뢄듀은 μ „ν˜€ λ¬Έμ œμ—†μœΌλ‹ˆ 이것저것 μ‹¬μœΌλΌκ³  ν•˜λ”κ΅°μš”.
04:51
and you do it in Latin and you do it in triplicate,"
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λ°₯μ΄λ˜λ“  μ£½μ΄λ˜λ“  맘데둜 ν•˜λΌκ³  ν•΄μ„œ
04:53
so we did β€” (Laughter) β€” and now there are fruit trees
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κ·Έλƒ₯ ν•΄λ²„λ Έμ–΄μš” - (μ›ƒμŒ) - κ·Έλž˜μ„œ μ§€κΈˆμ€
04:56
and bushes and herbs and vegetables
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κ³ΌμΌλ‚˜λ¬΄, κ΄€λͺ©, ν—ˆλΈŒ, μ±„μ†Œλ“€μ΄
04:59
around that doctor's surgery.
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병원 주변에 널렀 μžˆμŠ΅λ‹ˆλ‹€.
05:02
And there's been lots of other examples, like the corn
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그리고 κ²½μ°°μ„œ μ•žμ— 심은 μ˜₯μˆ˜μˆ˜μ™€ 같은
05:04
that was in front of the police station,
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λ§Žμ€ 사둀듀이 μžˆμŠ΅λ‹ˆλ‹€.
05:06
and the old people's home that we've planted it with food
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그리고 λ…ΈμΈλΆ„λ“€μ˜ 집에 먹거리λ₯Ό μ‹¬μ–΄λ“œλ¦¬λ©΄
05:08
that they can pick and grow.
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그뢄듀이 μž¬λ°°ν•΄μ„œ μˆ˜ν™•ν•˜μ‹œκΈ°λ„ ν•©λ‹ˆλ‹€.
05:10
But it isn't just about growing,
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ν•˜μ§€λ§Œ 이것은 단지 재배의 λ¬Έμ œλ§Œμ€ μ•„λ‹™λ‹ˆλ‹€.
05:12
because we all are part of this jigsaw.
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μ™œλƒν•˜λ©΄ 우리 λͺ¨λ‘κ°€ 이 퍼즐의 ν•œ 뢀뢄이기 λ•Œλ¬Έμž…λ‹ˆλ‹€.
05:14
It's about taking those artistic people in your community
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이것은 μ—¬λŸ¬λΆ„μ˜ μ§€μ—­μ‚¬νšŒμ— 예술적인 μ‚¬λžŒλ“€μ΄ μ™€μ„œ
05:17
and doing some fabulous designs in those raised beds
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λͺ¨νŒ μœ„μ— 뭐가 μžλΌλŠ”μ§€ μ„€λͺ…ν•˜κΈ° μœ„ν•΄μ„œ
05:19
to explain to people what's growing there,
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μ•„λ¦„λ‹€μš΄ λ””μžμΈμ„ ν•˜λŠ” 것과 κ°™μŠ΅λ‹ˆλ‹€.
05:21
because there's so many people that don't really recognize
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μ™œλƒν•˜λ©΄ μœ—λΆ€λΆ„μ— 적힌 μ„€λͺ…μ„œκ°€ μ—†λ‹€λ©΄
05:24
a vegetable unless it's in a bit of plastic
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λ§Žμ€ μ‚¬λžŒλ“€μ€ 이 λͺ¨νŒλ“€μ΄
05:26
with a bit of an instruction packet on the top. (Laughter)
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μ±„μ†ŒλΌλŠ”κ²ƒμ„ λͺ¨λ₯΄κΈ° λ•Œλ¬Έμ΄μ£ . (μ›ƒμŒ)
05:28
So we have some people who designed these things,
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κ·Έλž˜μ„œ 이런 것듀을 λ””μžμΈν•  뢄듀이 μžˆμ–΄μš”.
05:30
"If it looks like this, please don't pick it, but if it looks like this,
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"μ΄λ ‡κ²Œ 보이면 μˆ˜ν™•ν•˜μ§€ 말고, μ΄λŸ΄λ•Œ λ½‘μœΌμ„Έμš”,"
05:33
help yourself."
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"직접 μˆ˜ν™•ν•˜μ‹œλ©΄ λ©λ‹ˆλ‹€."
05:34
This is about sharing and investing in kindness.
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이런 것이 μΉœμ ˆν•¨ μ•ˆμ—μ„œ κ³΅μœ ν•˜κ³  νˆ¬μžν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
05:37
And for those people that don't want to do either
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그리고 μ΄λ ‡κ²Œ μž¬λ°°ν•˜κ³ , μˆ˜ν™•ν•˜κ³ , κ³΅μœ ν•˜λŠ” 것을
05:39
of those things, maybe they can cook,
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κΊΌλ €ν•˜λŠ” 뢄듀은 μš”λ¦¬λ₯Ό ν•˜μ‹œλ©΄ λ©λ‹ˆλ‹€.
05:41
so we pick them seasonally and then we go on the street,
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κ·Έλž˜μ„œ 그뢄듀을 λͺ¨μ‹œκ³  거리둜 κ°€κ±°λ‚˜,
05:44
or in the pub, or in the church,
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μˆ μ§‘, ꡐ회 λ“±
05:46
or wherever people are living their lives.
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μ‚¬λžŒλ“€μ΄ μ‚¬λŠ” 곳이면 어디든지 μ°Ύμ•„κ°€μ£ .
05:48
This is about us going to the people and saying,
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μš°λ¦¬λŠ” μ‚¬λžŒλ“€μ—κ²Œ λ‹€κ°€κ°€μ„œ μ΄λ ‡κ²Œ λ§ν•©λ‹ˆλ‹€.
05:50
"We are all part of the local food jigsaw,
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"우리 λͺ¨λ‘κ°€ μŒμ‹λ¬Έν™”λΌλŠ” 퍼즐의 μΌλΆ€μž…λ‹ˆλ‹€."
05:53
we are all part of a solution."
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"그리고 우리 λͺ¨λ‘κ°€ κ·Έ ν•΄κ²°μ±…μž…λ‹ˆλ‹€."
05:56
And then, because we know we've got vegetable tourists
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λ˜ν•œ μš°λ¦¬λŠ” μ±„μ†Œλ₯Ό 보러 μ˜€λŠ” 관광객듀이 있고
05:58
and we love them to bits and they're absolutely fantastic,
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κ·Έ μ‚¬λžŒλ“€μ€ 정말 μ†Œμ€‘ν•˜κ³  λŒ€λ‹¨ν•˜κΈ° λ•Œλ¬Έμ—
06:00
we thought, what could we do to give them an even better experience?
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κ·Έ λΆ„λ“€μ—κ²Œ 더 쒋은 κ²½ν—˜μ„ μ£ΌκΈ° μœ„ν•΄ 무엇을 더 ν•  수 μžˆμ„μ§€ μƒκ°ν–ˆμŠ΅λ‹ˆλ‹€.
06:03
So we invented, without asking, of course,
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κ·Έλž˜μ„œ 묻지도 μ•Šκ³  "λ†€λΌμš΄ 녹색 먹거리 κΈΈ(the Incredible Edible Green Route)"
06:05
the Incredible Edible Green Route.
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μ΄λΌλŠ” 것을 λ§Œλ“€μ—ˆμŠ΅λ‹ˆλ‹€.
06:08
And this is a route of exhibition gardens,
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정원을 λ‘˜λŸ¬ λ³Ό 수 μžˆλ„λ‘ λ§Œλ“  κΈΈμΈλ°μš”,
06:10
and edible towpaths, and bee-friendly sites, and the story
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먹거리가 심어져 μžˆλŠ” μš΄ν•˜κΈΈ, λ²Œμ— μΉœμˆ™ν•œ 지역,
06:15
of pollinators, and it's a route that we designed
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꽃가루 이야기 λ“±μœΌλ‘œ μ‚¬λžŒλ“€μ΄ 저희 λ„μ‹œ 전체λ₯Ό
06:18
that takes people through the whole of our town,
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λ‘˜λŸ¬ λ³Ό 수 μžˆλ„λ‘ λ§Œλ“€μ—ˆμŠ΅λ‹ˆλ‹€.
06:20
past our cafes and our small shops, through our market,
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λŒ€ν˜• μŠˆνΌλ§ˆμΌ“ 뿐만 μ•„λ‹ˆλΌ
06:24
not just to and fro from the supermarket,
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κ·Έ κΈΈμ—λŠ” 카페, μž‘μ€ 상점듀, μ‹œμž₯을 μ§€λ‚˜κ²Œ λ©λ‹ˆλ‹€.
06:27
and we're hoping that, in changing people's footfall
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μš°λ¦¬λŠ” μ‚¬λžŒλ“€μ΄ 우리 λ§ˆμ„μ— 더 많이 μ°Ύμ•„μ˜€κ³ 
06:29
around our town, we're also changing their behavior.
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κ·Έλ“€μ˜ 행동이 λ°”λ€ŒκΈ°λ₯Ό ν¬λ§ν•©λ‹ˆλ‹€.
06:32
And then there's the second plate, the learning plate.
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λ‹€μŒμœΌλ‘œ λ‘λ²ˆμ§Έ 뢄야인 ꡐ윑이 μžˆμŠ΅λ‹ˆλ‹€.
06:36
Well, we're in partnership with a high school.
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μš°λ¦¬λŠ” κ·Έλ™μ•ˆ 고등학ꡐ듀과 νŒŒνŠΈλ„ˆμ‰½μ„ κ°€μ Έμ˜€κ³  μžˆμŠ΅λ‹ˆλ‹€
06:38
We've created a company. We are designing and building
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μ§€κΈˆ μ—¬λŸ¬λΆ„λ“€ λ’·λ§ˆλ‹Ήμ²˜λŸΌ
06:41
an aquaponics unit in some land that was spare
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고등학ꡐ λ’·λ§ˆλ‹Ή 남은 땅에
06:43
at the back of the high school, like you do,
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수경재배 지역을 λ§Œλ“€κ³  μžˆλŠ”λ°μš”,
06:45
and now we're going to be growing fish and vegetables
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κ·Έκ³³μ—μ„œ 물고기와 μ±„μ†Œκ°€ μžλΌλŠ”,
06:47
in an orchard with bees,
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λ²Œλ„ μžˆλŠ” κ³Όμˆ˜μ›μ„ λ§Œλ“€ μ˜ˆμ •μž…λ‹ˆλ‹€.
06:49
and the kids are helping us build that,
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그리고 아이듀이 이 μž‘μ—…μ„ 돕고 μžˆλŠ”λ°μš”,
06:52
and the kids are on the board, and because the community
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μœ„μ›νšŒμ—λ„ λͺ‡λͺ…μ˜ 아이듀이 μ°Έμ„ν•©λ‹ˆλ‹€.
06:54
was really keen on working with the high school,
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μ™œλƒν•˜λ©΄ 고등학ꡐ와 μ•„μ£Ό κΈ΄λ°€ν•˜κ²Œ μž‘μ—…ν•˜κΈ° λ•Œλ¬Έμ΄μ£ .
06:56
the high school is now teaching agriculture,
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이 말은 κ³ λ“±ν•™κ΅μ—μ„œ 농업을 κ°€λ₯΄μΉ˜κ³  μžˆλ‹€λŠ” λ§μΈλ°μš”,
06:59
and because it's teaching agriculture, we started to think,
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농업을 κ°€λ₯΄μΉ˜λ©΄μ„œ μš°λ¦¬λŠ” 이런 생각을 ν–ˆμŠ΅λ‹ˆλ‹€.
07:02
how could we then get those kids that never had a qualification
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μ–΄λ–»κ²Œ μ΄μ „μ—λŠ” 식물 재배λ₯Ό ν•΄λ³Έ 적이 μ—†λŠ”
07:05
before in their lives but are really excited about growing,
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아이듀이 μž¬λ°°ν•˜λŠ” 것에 λ§Žμ€ ν₯λ―Έλ₯Ό 느끼고 μžˆλŠ” 것이고,
07:08
how can we give them some more experience?
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μ–΄λ–»κ²Œν•˜λ©΄ 이 μΉœκ΅¬λ“€μ—κ²Œ 더 λ§Žμ€ κ²½ν—˜μ„ ν•˜κ²Œ 해쀄 수 μžˆμ„ κ²ƒμΌκΉŒ?
07:09
So we got some land that was donated
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κ·Έλž˜μ„œ μš°λ¦¬λŠ” μ§€μ—­μ˜ λŒ€κ·œλͺ¨ μ›μ˜ˆμš©ν’ˆμ μ—μ„œ
07:11
by a local garden center.
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토지 일뢀λ₯Ό 기증 λ°›μ•˜μŠ΅λ‹ˆλ‹€.
07:13
It was really quite muddy, but in a truly incredible way,
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μ²˜μŒμ—λŠ” 진흙 νˆ¬μ„±μ΄ λ•…μ΄μ˜€μ§€λ§Œ,
07:16
totally voluntary-led, we have turned that
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자발적이고 획기적인 λ°©λ²•μœΌλ‘œ 이 땅을
07:19
into a market garden training center,
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재배ꡐ윑 μ„Όν„°λ‘œ λ°”κΎΈμ–΄ λ†“μ•˜μŠ΅λ‹ˆλ‹€.
07:21
and that is polytunnels and raised beds
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κ·Έλž˜μ„œ λΉ„λ‹ν•˜μš°μŠ€λ₯Ό λ§Œλ“€κ³ , λͺ¨νŒμ„ κΈΈλ €μŠ΅λ‹ˆλ‹€.
07:24
and all the things you need to get the soil under your fingers
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μ†κ°€λ½μœΌλ‘œ 토양을 λ§Œμ§€λ©΄μ„œ
07:26
and think maybe there's a job in this for me in the future.
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μ•„λ§ˆλ„ λ―Έλž˜μ— 이 ν† μ§€μ—μ„œ 일할 직업이 μžˆκ² κ΅¬λ‚˜λΌκ³  생각할지도 λͺ¨λ¦…λ‹ˆλ‹€.
07:29
And because we were doing that, some local academics said,
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그리고 μ§€μ—­μ˜ λͺ‡λͺ‡ ν•™μžλΆ„λ“€μ΄ μ΄λ ‡κ²Œ λ§ν–ˆμŠ΅λ‹ˆλ‹€.
07:31
"You know, we could help design
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"μ–΄μ©Œλ©΄ μš°λ¦¬κ°€ μ—¬λŸ¬λΆ„λ“€μ„ μœ„ν•΄μ„œ"
07:32
a commercial horticulture course for you.
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"μ›μ˜ˆκ΅μœ‘κ³Όμ •μ„ λ§Œλ“œλŠ”κ±Έ λ„μšΈ 수 μžˆμ„ 것 κ°™μ•„μš”."
07:34
There's not one that we know of."
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"μš°λ¦¬κ°€ μ•ŒκΈ°λ‘œλŠ” 그런 과정이 ν•œ κ°œλ„ μ—†λŠ” 것 κ°™λ˜λ°μš”."
07:36
So they're doing that, and we're going to launch it later this year,
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κ·Έλž˜μ„œ μ˜¬ν•΄ κ·Έ 과정을 μ‹œμž‘ν•˜λ €κ³  ν•©λ‹ˆλ‹€.
07:38
and it's all an experiment, and it's all voluntary.
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이 λͺ¨λ“  것은 μ‹€ν—˜μ΄κ³  자발적으둜 이루어진 κ²ƒμž…λ‹ˆλ‹€.
07:41
And then there's the third plate,
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자, κ·Έ λ‹€μŒμœΌλ‘œ μ„Έλ²ˆμ§Έ λΆ„μ•Όκ°€ 있죠.
07:42
because if you walk through an edible landscape,
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μ—¬λŸ¬λΆ„λ“€μ΄ 먹거리 거리λ₯Ό 걷닀보면,
07:44
and if you're learning new skills, and if you start to get
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그리고 μƒˆλ‘œμš΄ κΈ°μˆ μ„ μŠ΅λ“ν•˜κ±°λ‚˜,
07:47
interested in what's growing seasonally,
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κ³„μ ˆλ§ˆλ‹€ 뭐가 μžλΌλŠ”μ§€ κΆκΈˆν•΄ν•œλ‹€λ©΄,
07:49
you might just want to spend more of your own money
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지역 μƒμ‚°μžλ₯Ό 돕기 μœ„ν•΄μ„œ
07:51
in support of local producers,
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μ—¬λŸ¬λΆ„λ“€μ΄ μžκΈˆμ„ μ“°κΈ°λ₯Ό 원할 수 μžˆμŠ΅λ‹ˆλ‹€.
07:53
not just veg, but meat and cheese and beer
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μ±„μ†Œ 뿐만 μ•„λ‹ˆλΌ, 윑고기, 치즈, λ§₯μ£Ό λ“±
07:55
and whatever else it might be.
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뭐든지 간에 말이죠.
07:57
But then, we're just a community group, you know.
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ν•˜μ§€λ§Œ μš°λ¦¬λŠ” κ·Έλƒ₯ μ§€μ—­μ‚¬νšŒ 일원일 λΏμž…λ‹ˆλ‹€.
07:59
We're just all volunteers. What could we actually do?
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λͺ¨λ‘ μžμ›λ΄‰μ‚¬μžλ“€μΈλ°, 뭘 ν•  수 μžˆκ² μ–΄μš”?
08:01
So we did some really simple things.
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κ·Έλž˜μ„œ μ €ν¬λŠ” μ•„μ£Ό κ°„λ‹¨ν•œ 일을 ν–ˆμŠ΅λ‹ˆλ‹€.
08:03
We fundraised, we got some blackboards,
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μžκΈˆμ„ λͺ¨μ€ 후에, μΉ νŒμ„ μ‚¬μ„œ,
08:05
we put "Incredible Edible" on the top,
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"λ†€λΌμš΄ 먹거리(Incredible Edible)"라고 μ¨μ„œ,
08:06
we gave it every market trader that was selling locally,
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지역에 νŒ”μˆ˜ μžˆλŠ” λ„λ§€μƒλ“€μ—κ²Œ λ³΄λƒˆμŠ΅λ‹ˆλ‹€.
08:08
and they scribbled on what they were selling in any one week.
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그러면 상인듀이 맀주 νŒ”μˆ˜ μžˆλŠ” λ†μ‚°ν’ˆλ“€μ„ μΉ νŒμ— λŒ€μΆ© μ μŠ΅λ‹ˆλ‹€.
08:11
Really popular. People congregated around it.
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정말 인기가 λ§Žμ•„μ„œ μ‚¬λžŒλ“€μ΄ 칠판 μ£Όμœ„μ— 많이 λͺ¨μž…λ‹ˆλ‹€.
08:14
Sales were up.
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맀좜이 였λ₯΄κ²Œ λ˜μ—ˆμ£ .
08:15
And then, we had a chat with the farmers, and we said,
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그리고 농뢀듀과 λ§Œλ‚˜μ„œ μ΄λ ‡κ²Œ 이야기 ν–ˆμŠ΅λ‹ˆλ‹€.
08:18
"We're really serious about this,"
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"μ €ν¬λŠ” 이 ν”„λ‘œμ νŠΈλ₯Ό 정말 μ§„μ§€ν•˜κ²Œ μ§„ν–‰ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€."
08:19
but they didn't actually believe us, so we thought,
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ν•˜μ§€λ§Œ 농뢀듀은 저희λ₯Ό 믿지 μ•Šμ•˜μ–΄μš”.
08:22
okay, what should we do? I know. If we can create
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κ·Έλž˜μ„œ μš°λ¦¬κ°€ μ–΄λ–»κ²Œ 그듀을 섀득해야 할지λ₯Ό μƒκ°ν•΄λ³΄μ•˜μ–΄μš”.
08:24
a campaign around one product and show them
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μƒν’ˆ ν•˜λ‚˜λ₯Ό 가지고 μΊ νŽ˜μΈμ„ 벌리고,
08:27
there is local loyalty to that product,
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κ·Έ μƒν’ˆμ„ 지역 주민듀이 정말 μ›ν•˜κ³  μžˆλ‹€λŠ” 것을 보여쀀닀면
08:29
maybe they'll change their mind and see we're serious.
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농뢀듀이 λ§ˆμŒμ„ λ°”κΏ” μš°λ¦¬κ°€ 정말 μ§„μ§€ν•˜λ‹€κ³  믿어쀄지 λͺ¨λ₯Έλ‹€κ³  μƒκ°ν–ˆμŠ΅λ‹ˆλ‹€.
08:31
So we launched a campaign -- because it just amuses me --
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κ·Έλž˜μ„œ μΌνŽ˜μΈμ„ λ²Œλ Έμ–΄μš”. -- μ €λŠ” 이런게 정말 μž¬λ°Œμ–΄μš”. --
08:34
called Every Egg Matters. (Laughter)
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켐페인 이름이 "λͺ¨λ“  κ³„λž€μ΄ λ¬Έμ œμ•Ό" μž…λ‹ˆλ‹€. (μ›ƒμŒ)
08:36
And what we did was we put people on our egg map.
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그리고 μš°λ¦¬λŠ” 달걀지도에 μ‚¬λžŒλ“€μ„ ν‘œμ‹œ ν–ˆμŠ΅λ‹ˆλ‹€.
08:40
It's a stylized map of Togmorden.
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이 μ§€λ„λŠ” ν† λ“œλͺ¨λ“ μ„ 잘 μ •λ¦¬ν•œ μ§€λ„μž…λ‹ˆλ‹€.
08:42
Anybody that's selling their excess eggs
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μžμ‹ μ˜ μ •μ›μ—μ„œ ν•©λ²•μ μœΌλ‘œ μ΄μ›ƒμ—κ²Œ
08:44
at the garden gate, perfectly legally, to their neighbors,
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남은 κ³„λž€μ„ νŒŒλŠ” 뢄듀은 λͺ¨λ‘ κ°€λŠ₯ν•œλ°μš”,
08:46
we've stuck on there. We started with four,
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μ²˜μŒμ— 그런 4κ³³λΆ€ν„° μ°Ύμ•„μ„œ μ‹œμž‘ν–ˆμŠ΅λ‹ˆλ‹€.
08:49
and we've now got 64 on, and the result of that was
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μ§€κΈˆμ€ 64개둜 λŠ˜μ—ˆκ΅¬μš”, κ·Έλ‘œμΈν•΄
08:51
that people were then going into shops
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ν† λ“œλͺ¨λ“  κ³„λž€μ„ νŒŒλŠ” μƒμ μœΌλ‘œ
08:52
asking for a local Todmorden egg, and the result of that
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μ‚¬λžŒλ“€μ΄ κ°€κ²Œ λ˜μ—ˆμœΌλ©°,
08:55
was, some farmers upped the amount of flocks they got
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일뢀 농뢀듀은 λ°©λͺ©ν•˜μ—¬ κΈ°λ₯΄λŠ” κ°€κΈˆλ₯˜μ˜ 수λ₯Ό 늘리고
08:57
of free range birds, and then they went on to meat birds,
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λ‹­κ³ κΈ° λ˜ν•œ 많이 μƒμ‚°ν•˜κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
09:00
and although these are really, really small steps,
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비둝 이런 일듀이 μ•„μ£Ό μž‘μ€ μ‹œμž‘μ΄μ§€λ§Œ,
09:02
that increasing local economic confidence
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λŠ˜μ–΄λ‚˜λŠ” μ§€μ—­κ²½μ œμ˜ ν™œλ ₯은
09:07
is starting to play out in a number of ways,
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λ‹€μ–‘ν•œ 역할을 μ‹œμž‘ν•˜κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
09:09
and we now have farmers doing cheese
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κ·Έλž˜μ„œ μ§€κΈˆμ€ 농뢀가 μΉ˜μ¦ˆλ„ μƒμ‚°ν•˜κ³ 
09:11
and they've upped their flocks and rare breed pigs,
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κ°€κΈˆλ₯˜μ˜ μˆ˜μ™€ 희귀 ν’ˆμ’…μ˜ 돼지λ₯Ό κΈ°λ₯Ό 뿐만 μ•„λ‹ˆλΌ,
09:12
they're doing pasties and pies and things
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μ΄μ „μ—λŠ” μƒμ‚°ν•˜μ§€ μ•Šμ•˜λ˜
09:14
that they would have never done before.
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고기파이 같은 것도 λ§Œλ“€κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
09:16
We've got increasing market stalls selling local food,
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지역 λ†μ‚°ν’ˆμ„ νŒλ§€ν•˜λŠ” μ‹œμž₯ κ°€νŒλŒ€κ°€ λŠ˜μ–΄λ‚˜κ²Œ 되고,
09:19
and in a survey that local students did for us, 49 percent
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학생듀이 μ‘°μ‚¬ν•œ μžλ£Œμ— λ”°λ₯΄λ©΄,
09:23
of all food traders in that town said that their bottom line
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μŒμ‹ λ„λ§€μƒμ˜ 49%κ°€ 수읡이 μ¦λŒ€ ν•˜μ˜€λŠ”λ°,
09:26
had increased because of what we were actually doing.
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저희가 μ§„ν–‰ν•œ 이런 켐페인 λ•λΆ„μ΄μ—ˆλ‹€κ³  ν•©λ‹ˆλ‹€.
09:28
And we're just volunteers and it's only an experiment.
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우린 κ·Έλƒ₯ μžμ›λ΄‰μ‚¬μžλ“€μ΄κ³  이 μΌνŽ˜μΈμ€ μ‹€ν—˜μ΄μ—ˆμ„ 뿐인데도 말이죠.
09:32
(Laughter)
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(μ›ƒμŒ)
09:33
Now, none of this is rocket science.
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이 λͺ¨λ“  것듀 쀑 μ–΄λ–€ 것도 μ–΄λ ΅κ³  λ³΅μž‘ν•œκ²Œ μ•„λ‹™λ‹ˆλ‹€.
09:35
It certainly is not clever, and it's not original.
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λΆ„λͺ…νžˆ μ˜λ¦¬ν•˜κ±°λ‚˜ μ›μ²œμ μΈ 방법도 μ•„λ‹™λ‹ˆλ‹€.
09:38
But it is joined up, and it is inclusive.
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ν•˜μ§€λ§Œ 닀같이 ν•¨κ»˜ν–ˆκ³ , ν­λ„“κ²Œ μ μš©ν–ˆμŠ΅λ‹ˆλ‹€.
09:42
This is not a movement for those people
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이것은 μ–΄λ–€ λ°©λ²•μœΌλ‘œλ“  μžμ‹ μ„ μ •λ¦¬ν•˜λ €κ³  ν•˜λŠ”
09:44
that are going to sort themselves out anyway.
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μ‚¬λžŒλ“€μ„ μœ„ν•œ μš΄λ™μ΄ μ•„λ‹™λ‹ˆλ‹€.
09:46
This is a movement for everyone.
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이 μš΄λ™μ€ λͺ¨λ‘λ₯Ό μœ„ν•œ κ²ƒμž…λ‹ˆλ‹€.
09:49
We have a motto: If you eat, you're in. (Laughter)
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μš°λ¦¬μ—κ²ŒλŠ” 쒌우λͺ…이 μžˆλŠ”λ°μš”, "λ¨Ήμ—ˆμœΌλ©΄ μ°Έμ—¬ν•˜μ„Έμš”" μž…λ‹ˆλ‹€. (μ›ƒμŒ)
09:53
(Applause)
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(λ°•μˆ˜)
09:59
Across age, across income, across culture.
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λ‚˜μ΄, μˆ˜μž…, 그리고 λ¬Έν™”λ₯Ό λ„˜μ–΄μ„œλŠ” 것듀이죠.
10:04
It's been really quite a roller coaster experience,
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정말 λ§Žμ€ 일듀이 μžˆμ—ˆλ˜ κ²½ν—˜μ΄μ—ˆμŠ΅λ‹ˆλ‹€.
10:08
but going back to that first question that we asked,
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ν•˜μ§€λ§Œ μš°λ¦¬κ°€ μ²˜μŒμ— ν–ˆλ˜ 질문으둜 λŒμ•„κ°€λ©΄,
10:10
is it replicable? Yeah. It most certainly is replicable.
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이런 일듀이 볡제 κ°€λŠ₯ν• κΉŒμš”? λ„€. λΆ„λͺ…νžˆ κ·Έλ ‡μŠ΅λ‹ˆλ‹€.
10:13
More than 30 towns in England now are spinning
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μ˜κ΅­μ—μ„œ 30κ°œκ°€ λ„˜λŠ” λ§ˆμ„μ—μ„œ
10:16
the Incredible Edible plate.
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"λ†€λΌμš΄ 먹거리(the Incredible Edible)" 사업이 μ§„ν–‰λ˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
10:18
Whichever way they want to do it, of their own volition,
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μ–΄λ–€ 방법이든, μžμ‹ λ“€μ˜ μžμœ μ˜μ§€λ‘œ
10:22
they're trying to make their own lives differently,
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μ‚¬λžŒλ“€μ€ μžμ‹ μ˜ 삢을 λ‹€λ₯΄κ²Œ λ§Œλ“€λ €κ³  ν•©λ‹ˆλ‹€.
10:24
and worldwide, we've got communities across America
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그리고 μ„Έκ³„μ μœΌλ‘œλŠ” 아메리카 λŒ€λ₯™κ³Ό μΌλ³Έμ—μ„œλ„ μ§„ν–‰ν•˜κ³  있죠.
10:27
and Japan -- it's incredible, isn't it? I mean,
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-- 정말 λŒ€λ‹¨ν•˜μ§€ μ•Šλ‚˜μš”? --
10:29
America and Japan and New Zealand.
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아메리카 지역, 일본, λ‰΄μ§ˆλžœλ“œμ—μ„œ μ§„ν–‰ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€.
10:31
People after the earthquake in New Zealand visited us
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λ‰΄μ§ˆλžœλ“œμ—μ„œ 지진 λ°œμƒ ν›„
10:34
in order to incorporate some of this public spiritedness
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크라이슀트처치(지진 λ°œμƒ λ„μ‹œ) μ€‘μ‹¬λΆ€μ—μ„œ μΌμ–΄λ‚˜λŠ” μ§€μ—­μ‚¬νšŒμ˜ ν™œλ°œν•œ
10:37
around local growing into the heart of Christchurch.
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ν™œλ™μ„ μΌμœΌν‚€κΈ° μœ„ν•΄ 저희λ₯Ό λ°©λ¬Έν–ˆμ—ˆμ£ .
10:42
And none of this takes more money
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이런 μΌμ—λŠ” λ§Žμ€ 돈이 듀어가지 μ•Šκ³ ,
10:45
and none of this demands a bureaucracy,
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κ΄€λ£Œμ μΈ μ ˆμ°¨λ„ μš”κ΅¬ν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€.
10:48
but it does demand that you think things differently
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λ‹€λ§Œ μ—¬λŸ¬λΆ„λ“€μ΄ λ‹€λ₯΄κ²Œ μƒκ°ν•˜κΈ°λ₯Ό 바라고,
10:51
and you are prepared to bend budgets and work programs
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μ˜ˆμ‚°μ„ 쑰금 λ‹€λ₯΄κ²Œ μ‚¬μš©ν•˜κ³ ,
10:54
in order to create that supportive framework
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μ§€μ—­μ‚¬νšŒκ°€ λ‹€μ‹œ ν™œλ ₯을 찾을 수 μžˆλŠ”
10:56
that communities can bounce off.
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지원 ν”„λ‘œκ·Έλž¨μ„ μš΄μ˜ν•˜κΈ°λ₯Ό λ°”λž„ λΏμž…λ‹ˆλ‹€.
10:59
And there's some great ideas already in our patch.
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이미 우리의 μž‘μ€ μ§€μ—­μ—λŠ” λŒ€λ‹¨ν•œ 아이디어가 μƒκ²ΌμŠ΅λ‹ˆλ‹€.
11:02
Our local authority has decided to make everywhere
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우리 μ§€λ°©μžμΉ˜λ‹¨μ²΄μ—μ„œλŠ” λͺ¨λ“ κ³³μ„
11:05
Incredible Edible, and in support of that
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"λ†€λΌμš΄ 먹거리" μ§€μ—­μœΌλ‘œ μ§€μ •ν•˜κ³ ,
11:07
have decided to do two things.
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두 가지λ₯Ό μ§€μ›ν•˜κΈ°λ‘œ κ²°μ •ν–ˆμŠ΅λ‹ˆλ‹€.
11:09
First, they're going to create an asset register of spare land
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첫 번째둜, μœ νœ΄μ§€μ— λŒ€ν•œ μžμ‚°λ“±λ‘μ²˜λ₯Ό λ§Œλ“€μ–΄
11:12
that they've got, put it in a food bank so that communities
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지역 주민듀이 어디에 μ‚΄λ“ 
11:14
can use that wherever they live,
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ν™œμš© ν•  수 있게 ν–ˆμŠ΅λ‹ˆλ‹€.
11:16
and they're going to underpin that with a license.
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그리고 자격증 μ œλ„λ₯Ό 톡해 관리λ₯Ό ν•©λ‹ˆλ‹€.
11:18
And then they've said to every single one of their workforce,
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그리고 μžμΉ˜λ‹¨μ²΄μ—μ„œλŠ” 곡무원 ν•œλͺ… ν•œλͺ…μ—κ²Œ
11:21
if you can, help those communities grow,
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κ°€λŠ₯ν•˜λ©΄ μ§€μ—­μ‚¬νšŒκ°€ μ„±μž₯ ν•  수 μžˆλ„λ‘ μ§€μ›ν•˜κ³ ,
11:23
and help them to maintain their spaces.
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토지λ₯Ό 잘 μœ μ§€ν•  수 μžˆλ„λ‘ 도와 달라고 λ§ν•˜κ³  μžˆμŠ΅λ‹ˆλ‹€
11:25
Suddenly, we're seeing actions on the ground
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λ˜ν•œ κ°‘μžκΈ° μ§€λ°©μ •λΆ€μ—μ„œ 행동을 μ·¨ν•˜κ²Œ λ˜μ—ˆκ³ ,
11:27
from local government. We're seeing this mainstreamed.
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이런 μ›€μ§μž„μ΄ μ£Όλ₯˜κ°€ 되고 μžˆμŒμ„ μ•Œκ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
11:29
We are responding creatively at last to what Rio demanded
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μš°λ¦¬λŠ” λ“œλ””μ–΄ 리였 νšŒλ‹΄μ΄ μš°λ¦¬μ—κ²Œ μš”κ΅¬ν–ˆλ˜ 것에
11:34
of us, and there's lots more you could do.
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λΆ€μ‘ν•˜κ²Œ λ˜μ—ˆκ³ , 더 λ§Žμ€ 것을 ν•  수 있게 λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
11:36
I mean, just to list a few. One, please stop putting
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제 말은, λͺ‡κ°€μ§€ μ–˜κΈ°ν•΄ 보자면, 첫번째, 제발 곡곡건물 주변에
11:38
prickly plants around public buildings. It's a waste of space.
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κ°€μ‹œλ‚˜λ¬΄ 같은 μ΄μƒν•œ 식물을 심지 λ§ˆμ„Έμš”. 땅을 λ‚­λΉ„ν•˜λŠ” κ²ƒμž…λ‹ˆλ‹€.
11:42
(Laughter) Secondly, please create -- please, please create
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(μ›ƒμŒ) λ‘λ²ˆμ§Έ, 제발, 제발 먹을 수 μžˆλŠ” μ‹λ¬Όλ‘œ 거리λ₯Ό λ§Œλ“€μ–΄
11:45
edible landscapes so that our children start to walk
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우리 아이듀이 λ§ˆμ„ μ£Όμš” λ„λ‘œμ—
11:48
past their food day in, day out, on our high streets,
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먹거리λ₯Ό λ³΄λ©΄μ„œ λ‹€λ‹ˆκ³ ,
11:50
in our parks, wherever that might be.
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곡원이든 어디든지 λŒμ•„ λ‹€λ‹μˆ˜ 있게 λ§Œλ“€μžλŠ” κ²λ‹ˆλ‹€.
11:53
Inspire local planners to put the food sites at the heart
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λ§ˆμ„ 쀑심뢀에 먹거리 지역을 λ§Œλ“€λ„λ‘ λ„μ‹œ κ΄€λ¦¬μžλ“€μ„
11:56
of the town and the city plan, not relegate them
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μ„€λ“ν•΄λ³΄μ„Έμš”. 먹거리 지역을 아무도 보지 μ•ŠλŠ”
12:00
to the edges of the settlements that nobody can see.
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λ§ˆμ„ 끝자락으둜 밀어내지 말고 말이죠.
12:03
Encourage all our schools to take this seriously.
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그리고 λͺ¨λ“  학ꡐ듀이 이런 μš΄λ™μ— μ§„μ§€ν•˜κ²Œ 동참할 수 μžˆλ„λ‘ κ²©λ €ν•˜μ„Έμš”.
12:06
This isn't a second class exercise.
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이건 λ‹¨μˆœν•œ μš΄λ™μ΄ μ•„λ‹™λ‹ˆλ‹€.
12:08
If we want to inspire the farmers of tomorrow,
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μš°λ¦¬κ°€ λ‚΄μΌμ˜ 농뢀듀을 κΈΈλŸ¬λ‚΄λ €λ©΄,
12:11
then please let us say to every school,
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λͺ¨λ“  학ꡐ에 λ§ν•΄μ„œ,
12:14
create a sense of purpose around the importance
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ν™˜κ²½μ˜ μ€‘μš”μ„±, 지역 μŒμ‹κ³Ό 토양이 μ™œ ν•„μš”ν•œμ§€λ₯Ό
12:18
to the environment, local food and soils.
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μ•Œλ €μ€˜μ•Ό ν•©λ‹ˆλ‹€.
12:21
Put that at the heart of your school culture,
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그런 것듀을 학ꡐ λ¬Έν™”μ˜ μ€‘μ‹¬μœΌλ‘œ λ§Œλ“€μ–΄ λ‚Έλ‹€λ©΄,
12:23
and you will create a different generation.
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λ‹€λ₯Έ μƒˆλ‘œμš΄ μ„ΈλŒ€λ₯Ό λ§Œλ“€ κ²ƒμž…λ‹ˆλ‹€.
12:26
There are so many things you can do, but ultimately
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μ—¬λŸ¬λΆ„λ“€μ΄ ν•  수 μžˆλŠ”κ²ƒμ΄ λ„ˆλ¬΄ λ§ŽμŠ΅λ‹ˆλ‹€. ν•˜μ§€λ§Œ,
12:28
this is about something really simple.
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μ΅œμ’…μ μœΌλ‘œ 이런 것듀은 μ•„μ£Ό κ°„λ‹¨ν•œ λ¬Έμ œμž…λ‹ˆλ‹€.
12:31
Through an organic process, through
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μžμ—°μŠ€λŸ¬μš΄ 방법을 ν†΅ν•΄μ„œ
12:34
an increasing recognition of the power of small actions,
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μž‘μ€ μ‹€μ²œμ˜ 힘이 λŠ˜μ–΄λ‚˜κ³  μžˆλ‹€λŠ” 인식을 ν†΅ν•΄μ„œ,
12:39
we are starting, at last, to believe in ourselves again,
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μš°λ¦¬λŠ” λΉ„λ‘œμ„œ 우리 μžμ‹ μ„ λ‹€μ‹œ 믿게 되고,
12:42
and to believe in our capacity, each and every one of us,
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μš°λ¦¬λ“€ ν•œλͺ… ν•œλͺ…μ˜ μ—­λŸ‰μ΄ μƒˆλ‘­κ³ 
12:46
to build a different and a kinder future,
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더 쒋은 미래λ₯Ό λ§Œλ“€ 수 μžˆλ‹€κ³  믿게 λ©λ‹ˆλ‹€.
12:51
and in my book, that's incredible.
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그리고 제 μƒκ°μ—λŠ” 이건 정말 λŒ€λ‹¨ν•œ κ²ƒμž…λ‹ˆλ‹€.
12:53
Thank you. (Applause)
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κ°μ‚¬ν•©λ‹ˆλ‹€. (λ°•μˆ˜)
12:57
(Applause)
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(λ°•μˆ˜)
13:07
Thank you very much. (Applause)
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정말 κ°μ‚¬ν•©λ‹ˆλ‹€. (λ°•μˆ˜)
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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