Erik Hersman: How texting helped Kenyans survive crisis

Prevodilac: Jelena Nedjic Lektor: Ilija Bilic

So I'm here to tell you a story of success from Africa.

Ovde sam da bih vam ispričao priču o uspehu u Africi.

A year and a half ago,

Pre godinu i po dana,

four of the five people who are full time members

četiri od pet članova

at Ushahidi,

Ushahidija,

which means "testimony" in Swahili,

što znači svedočantsvo na Svahili jeziku,

were TED Fellows.

su bili TED stipendisti.

A year ago in Kenya we had post-election violence.

Pre godinu dana u Keniji je došlo do nasilja nakon izbora.

And in that time we prototyped and built,

U tom periodu smo napravili prototip i izumeli

in about three days, a system that would allow

u roku od 3 dana sistem koji omogućava

anybody with a mobile phone

svakome ko ima mobilni telefon

to send in information and reports on what was happening around them.

da pošalje obaveštenje i izveštaj o tome šta se dešava u njegovoj okolini.

We took what we knew about Africa,

Iskoristili smo ono što znamo o Africi,

the default device,

i naš osnovni uređaj,

the mobile phone, as our common denominator,

mobilni telefon, kao imenilac naše radnje,

and went from there.

i odatle smo počeli.

We got reports like this.

Dobili smo izveštaje slične ovima.

This is just a couple of them from January 17th, last year.

Ovo je samo nekoliko primera od 17. januara prošle godine.

And our system was rudimentary. It was very basic.

Naš sistem je bio rudimentaran. Krajnje jednostavan.

It was a mash-up that used data that we collected from people,

To je bio remiks podataka do kojih smo došli od ljudi,

and we put it on our map.

i stavili smo ih na mapu.

But then we decided we needed to do something more.

Shvatili smo da treba da uradimo više od toga.

We needed to take what we had built

Bilo je neophodno da na osnovu onoga što smo napravili

and create a platform out of it so that it could be used elsewhere in the world.

stvorimo platformu koja bi omogućila upotrebu izuma ma gde u svetu.

And so there is a team of developers

Imamo tim koji se bavi usavršavanjem sistema

from all over Africa, who are part of this team now --

iz svih regiona Afrike, oni su deo ovog tima sada,

from Ghana, from Malawi, from Kenya.

od Gane preko Malavija do Kenije.

There is even some from the U.S.

Čak je poneko iz Sjedinjenih Država.

We're building for smartphones, so that it can be used in the developed world,

Radimo na pametnim telefonima, kako bi sistem mogao da se koristi i u razvijenim zemljama,

as well as the developing world.

i u zemljama u razvoju.

We are realizing that this is true.

Shvatamo da je ovo istina.

If it works in Africa then it will work anywhere.

Ako funkcioniše u Africi, radiće bilo gde.

And so we build for it in Africa first

To smo pre svega napravili za Afriku,

and then we move to the edges.

i odatle se širimo dalje.

It's now been deployed in the Democratic Republic of the Congo.

Uspostavljamo sada sistem u Demokratskoj Republici Kongo.

It's being used by NGOs all over East Africa,

Koriste ga NVO u celoj Istočnoj Africi,

small NGOs doing their own little projects.

male NVO koje se bave svojim malim projektima.

Just this last month it was deployed by

Upravo je ovog meseca Al-Džazira

Al Jazeera in Gaza.

uspostavila sistem u Gazi.

But that's actually not what I'm here to talk about.

Ali ne želim o tome da pričam danas.

I'm here to talk about the next big thing,

Hoću da pričam o narednom velikom fenomenu,

because what we're finding out is that

jer shvatamo da imamo mogućnost

we have this capacity to report

da iz prve ruke, od svedoka, saznamo

eyewitness accounts of what's going on in real time.

o svemu što se dešava u toku samog dešavanja.

We're seeing this in events like Mumbai recently,

Upravo to opažamo u događajima koji su se nedavno desili u Mumbaiu,

where it's so much easier to report now

da je mnogo lakše odmah izveštavati,

than it is to consume it.

nego koristiti obaveštenja.

There is so much information; what do you do?

Postoji toliko informacija, šta raditi sa njima?

This is the Twitter reports for over three days

Ovo su izveštaji sa Tviter mreže u toku tri dana

just covering Mumbai.

koji se odnose samo na Mumbaji.

How do you decide what is important?

Kako odlučiti šta je važno?

What is the veracity level of what you're looking at?

Koliko istine ima u tim izveštajima?

So what we find is that there is this

Zaključili smo da dolazi

great deal of wasted crisis information

do velikog gubitka informacija

because there is just too much information for us to

jer smo prosto pretrpani obaveštenjima

actually do anything with right now.

da bismo mogli da ih upotrebimo u datom trenutku.

And what we're actually really concerned with

Ono što nas zaista zabrinjava su

is this first three hours.

prva tri sata dešavanja.

What we are looking at is the first three hours.

Sada analiziramo prva tri sata nakon događaja

How do we deal with that information that is coming in?

Šta radite sa informacijama koje pristižu?

You can't understand what is actually happening.

Ne možete da razumete šta se zaista dešava.

On the ground and around the world

Ljudi na samom mestu dešavanja

people are still curious,

i širom sveta su radoznali,

and trying to figure out what is going on. But they don't know.

i žele da shvate šta se dešava, ali ne znaju.

So what we built of course, Ushahidi,

Tako da smo naravno napravili Ushahidi,

is crowdsourcing this information.

a to je zbirka svih informacija.

You see this with Twitter, too. You get this information overload.

To se dešava takođe i na Tviter mreži. Dosegnete zasićenje informacijama.

So you've got a lot of information. That's great.

Imate puno informacija. To je sjajno.

But now what?

I šta sad?

So we think that there is something interesting we can do here.

Smatramo da možemo da uradimo nešto veoma zanimljivo.

And we have a small team who is working on this.

Naš mali tim se bavi baš time.

We think that we can actually create

Smatramo da možemo da napravimo

a crowdsourced filter.

filter za sve te informacije.

Take the crowd and apply them to the information.

Pružite obaveštenje grupi ljudi.

And by rating it and by rating

Ocenjivanjem informacije

the different people who submit information,

i ocenjivanjem ljudi koji obaveštavaju,

we can get refined results

možemo doći do obrađenih

and weighted results.

i procenjenih rezultata.

So that we have a better understanding

Na taj način bolje sagledavamo

of the probability of something being true or not.

verovatnoću verodostojnosti informacije.

This is the kind of innovation that is,

Ovo je tip izuma i iskreno govoreći

quite frankly -- it's interesting that it's coming from Africa.

zanimljivo je da je potekao iz Afrike.

It's coming from places that you wouldn't expect.

Proistekla je iz regiona odakle ne očekujete da će se pojaviti.

From young, smart developers.

Izneli su je mladi, pametni izumitelji.

And it's a community around it that has decided to build this.

Zajednica oko njih je odlučila da stvori ovo.

So, thank you very much.

Pa, mnogo vam hvala.

And we are very happy to be part of the TED family.

Veoma smo srećni što smo deo TED familije.

(Applause)

(Aplauz)