Erik Hersman: How texting helped Kenyans survive crisis

Prevoditelj: Romana Perković Recezent: Bojan Hodap

So I'm here to tell you a story of success from Africa.

Došao sam vam ovdje ispričati priču o uspjehu iz Afrike.

A year and a half ago,

Prije godinu i pol,

four of the five people who are full time members

četvero od petero ljudi koji su punopravni članovi

at Ushahidi,

Ushahidi,

which means "testimony" in Swahili,

što znači «svjedočanstvo» na svahiliju,

were TED Fellows.

bili su TED Fellows.

A year ago in Kenya we had post-election violence.

Prije godinu dana u Keniji imali smo post-izborno nasilje.

And in that time we prototyped and built,

U to vrijeme smo izgradili prototip,

in about three days, a system that would allow

u roku od tri dana, sistem koji će dopustiti svakome

anybody with a mobile phone

tko ima mobitel

to send in information and reports on what was happening around them.

da pošalje informaciju i prijavi što se događa oko njega.

We took what we knew about Africa,

Uzeli smo što smo znali o Africi,

the default device,

zadani uređaj,

the mobile phone, as our common denominator,

mobilni telefon, kao naš zajednički nazivnik,

and went from there.

i otišli odatle.

We got reports like this.

Dobili smo izvješća kao ova.

This is just a couple of them from January 17th, last year.

Ovo je samo njih par od 17.siječnja prošle godine.

And our system was rudimentary. It was very basic.

Naš sustav je bio rudimentaran. Bio je vrlo osnovan.

It was a mash-up that used data that we collected from people,

Bio je mix koji je koristio podatke koje smo skupljali od ljudi,

and we put it on our map.

i stavili ih na našu kartu.

But then we decided we needed to do something more.

Ali tada smo odlučili da trebamo napraviti nešto više.

We needed to take what we had built

Trebali smo uzeti što smo izgradili

and create a platform out of it so that it could be used elsewhere in the world.

i stvoriti platformu od toga kako bi se to moglo koristiti negdje dalje u svijetu.

And so there is a team of developers

Postoji tim konstruktora

from all over Africa, who are part of this team now --

iz cijele Afrike, koji su sada dio ovog tima,

from Ghana, from Malawi, from Kenya.

iz Gane, Malawia, Kenije.

There is even some from the U.S.

Čak su neki i iz SAD-a.

We're building for smartphones, so that it can be used in the developed world,

Radimo to za smartphone, kako bi se moglo koristiti u razvijenom svijetu,

as well as the developing world.

kao i u svijetu koji se razvija.

We are realizing that this is true.

Shvaćamo da je ovo istina.

If it works in Africa then it will work anywhere.

Ako radi u Africi, radit će bilo gdje.

And so we build for it in Africa first

Izradili smo to za Afriku prvo

and then we move to the edges.

i tada smo proširili.

It's now been deployed in the Democratic Republic of the Congo.

Sada ga razmještamo po Demokratskoj Republici Kongo.

It's being used by NGOs all over East Africa,

Koriste ga nevladine organizacije po cijeloj istočnoj Africi.

small NGOs doing their own little projects.

Male nevladine organizacije rade vlastite male projekte.

Just this last month it was deployed by

Prošli mjesec ga je razmjestila

Al Jazeera in Gaza.

Al Jazeera po Gazi.

But that's actually not what I'm here to talk about.

Ali to zapravo nije ono o čemu sam htio govoriti ovdje.

I'm here to talk about the next big thing,

Ja sam ovdje da govorim o sljedećoj velikoj stvari

because what we're finding out is that

jer ono što otkrivamo jest da

we have this capacity to report

imamo sposobnost prijaviti

eyewitness accounts of what's going on in real time.

izvješća očevidaca o tome što se događa, u realnom vremenu.

We're seeing this in events like Mumbai recently,

Vidimo to u događajima kao što je Mumbai nedavno.

where it's so much easier to report now

Gdje je mnogo lakše izvijestiti sada nešto

than it is to consume it.

nego što je to konzumirati.

There is so much information; what do you do?

Toliko je informacija, što ćete učiniti?

This is the Twitter reports for over three days

To su Twitter izvješća za više od tri dana

just covering Mumbai.

koja samo pokrivaju Mumbai.

How do you decide what is important?

Kako odlučiti što je važno?

What is the veracity level of what you're looking at?

Što je istinito među svemu tome?

So what we find is that there is this

Dakle, ono što nalazimo jest da je

great deal of wasted crisis information

ovo mnogo informacija o krizi

because there is just too much information for us to

koji se gube jer jednostavno primamo previše informacija

actually do anything with right now.

i oko kojih ne možemo ništa učiniti upravo sada.

And what we're actually really concerned with

Najviše se koncentriramo

is this first three hours.

na prva tri sata.

What we are looking at is the first three hours.

Što gledamo su prva tri sata.

How do we deal with that information that is coming in?

Kako se odnosimo prema toj informaciji?

You can't understand what is actually happening.

Ne možete shvatiti što se zapravo događa.

On the ground and around the world

Na zemlji i širom svijeta

people are still curious,

ljudi su još uvijek znatiželjni

and trying to figure out what is going on. But they don't know.

i pokušavaju shvatiti što se događa. Ali oni ne znaju.

So what we built of course, Ushahidi,

To što smo izgradili, Ushahidi,

is crowdsourcing this information.

prima informacije i stvara gužvu.

You see this with Twitter, too. You get this information overload.

Možete to vidjeti i pomoću Twittera. Može biti preopterećenje informacija.

So you've got a lot of information. That's great.

Imate mnogo informacija. To je super.

But now what?

Ali što sada?

So we think that there is something interesting we can do here.

Mislimo da postoji nešto zanimljivo što možemo učiniti tu.

And we have a small team who is working on this.

Imamo mali tim koji radi na tome.

We think that we can actually create

Mislim da možemo stvoriti

a crowdsourced filter.

filtar za informacije.

Take the crowd and apply them to the information.

Uzeti gužvu i primijeniti ju na informacije.

And by rating it and by rating

I kako budu ocjenjivali informacije i ocjenjivali

the different people who submit information,

različite ljude koji postavljaju informacije,

we can get refined results

možemo dobiti rafinirane

and weighted results.

i važne rezultate.

So that we have a better understanding

Tako ćemo imati vjerojatno bolje razumijevanje

of the probability of something being true or not.

hoće li nešto biti istinito ili ne.

This is the kind of innovation that is,

Ovo je inovacija koja,

quite frankly -- it's interesting that it's coming from Africa.

iskreno – zanimljivo je što dolazi iz Afrike.

It's coming from places that you wouldn't expect.

Dolazi s mjesta s kojeg ne biste to očekivali.

From young, smart developers.

Od mladih, pametnih konstruktora.

And it's a community around it that has decided to build this.

A zajednica oko toga ju je odlučila sagraditi.

So, thank you very much.

Hvala vam puno.

And we are very happy to be part of the TED family.

I jako smo sretni što smo dio TED obitelji.

(Applause)

(pljesak)