Erik Hersman: How texting helped Kenyans survive crisis

15,613 views ใƒป 2009-04-22

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Anwar Dafa-Alla ุงู„ู…ุฏู‚ู‘ู‚: Yasser Bahjatt
00:12
So I'm here to tell you a story of success from Africa.
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ุฃุฐู†ุŒ ุฃู†ุง ู‡ู†ุง ู„ุฃุฎุจุฑูƒู… ุนู† ู‚ุตุฉ ู†ุฌุงุญ ู…ู† ุฃูุฑูŠู‚ูŠุง
00:16
A year and a half ago,
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ู‚ุจู„ ุณู†ุฉ ูˆู†ุตู
00:19
four of the five people who are full time members
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ุฃุฑุจุนุฉ ู…ู† ุงู„ุฎู…ุณุฉ ุฃุนุถุงุก ุงู„ู…ุฏุงูˆู…ูŠู† ุจุฅุณุชู…ุฑุงุฑ
00:21
at Ushahidi,
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ููŠ ุฃูˆุดุงู‡ูŠุฏูŠ
00:23
which means "testimony" in Swahili,
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ุงู„ุชูŠ ุชุนู†ูŠ "ุดู‡ุงุฏุฉ" ููŠ ุงู„ู„ุบุฉ ุงู„ุณูˆุงุญู„ูŠุฉ
00:26
were TED Fellows.
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ูƒุงู†ูˆุง ู…ุดุงุฑูƒูŠู† ููŠ ุชูŠุฏ
00:28
A year ago in Kenya we had post-election violence.
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ู‚ุจู„ ุนุงู… ููŠ ูƒูŠู†ูŠุง ุดู‡ุฏู†ุง ุฃุญุฏุงุซ ุนู†ู ุนู‚ุจ ุงู„ุฅู†ุชุฎุงุจุงุช
00:31
And in that time we prototyped and built,
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ููŠ ุฐู„ูƒ ุงู„ูˆู‚ุช ุตู…ู…ู†ุง ูˆุจู†ูŠู†ุง
00:34
in about three days, a system that would allow
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ููŠ ุญูˆุงู„ูŠ ุซู„ุงุซุฉ ุฃูŠุงู…ุŒ ู†ุธุงู… ูŠุณู…ุญ
00:36
anybody with a mobile phone
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ู„ุฃูŠ ุดุฎุต ู„ุฏูŠู‡ ู‡ุงุชู ู…ุญู…ูˆู„
00:38
to send in information and reports on what was happening around them.
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ุจุฅุฑุณุงู„ ู…ุนู„ูˆู…ุงุช ูˆุชู‚ุงุฑูŠุฑ ุญูˆู„ ู…ุง ูŠุฌุฑูŠ ุญูˆู„ู‡ู…
00:41
We took what we knew about Africa,
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ุฃุณุชุฎุฏู…ู†ุง ู…ุง ุนุฑูู†ุงู‡ ุนู† ุฃูุฑูŠู‚ูŠุง
00:43
the default device,
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ุงู„ุฌู‡ุงุฒ ุงู„ุชู„ู‚ุงุฆูŠ
00:45
the mobile phone, as our common denominator,
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ุงู„ู‡ุงุชู ุงู„ู…ุญู…ูˆู„ุŒ ูƒู‚ุงุณู… ู…ุดุชุฑูƒ ุจูŠู†ู†ุง
00:47
and went from there.
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ูˆุจุฏุฃู†ุง ู…ู† ู‡ู†ุงูƒ
00:49
We got reports like this.
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ุฃุณุชู‚ุจู„ู†ุง ุชู‚ุงุฑูŠุฑ ู…ุซู„ ู‡ุฐุง
00:56
This is just a couple of them from January 17th, last year.
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ู‡ุฐู‡ ุจุนุถู‡ุง ู…ู†ุฐ 17 ูŠู†ุงูŠุฑุŒ ุงู„ุนุงู… ุงู„ู…ุงุถูŠ
01:02
And our system was rudimentary. It was very basic.
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ูˆูƒุงู† ู†ุธุงู…ู†ุง ุจุฏุงุฆูŠุงู‹. ู‡ุฐุง ุดุฆ ุฃุณุงุณูŠ
01:05
It was a mash-up that used data that we collected from people,
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ูƒุงู† ู…ุฒูŠุฌุงู‹ ู…ู† ุงู„ุจูŠุงู†ุงุช ุงู„ุชูŠ ุฌู…ุนู†ุงู‡ุง ู…ู† ุงู„ู†ุงุณ
01:08
and we put it on our map.
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ูˆุงู„ุชูŠ ูˆุถุนู†ุงู‡ุง ุนู„ู‰ ุงู„ุฎุฑูŠุทุฉ
01:10
But then we decided we needed to do something more.
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ู„ูƒู† ู‚ุฑุฑู†ุง ุฃู†ู†ุง ู†ุญุชุงุฌ ุงู„ู‰ ูุนู„ ุงู„ู…ุฒูŠุฏ
01:12
We needed to take what we had built
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ุฃุญุชุฌู†ุง ุฃุฎุฐ ู…ุง ุจู†ูŠู†ุงู‡
01:14
and create a platform out of it so that it could be used elsewhere in the world.
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ูˆู†ุตู†ุน ู…ู†ู‡ ู…ู†ุตุฉ ูŠู…ูƒู† ุฅุณุชุฎุฏุงู…ู‡ุง ููŠ ุฃู…ุงูƒู† ุฃุฎุฑู‰ ููŠ ุงู„ุนุงู„ู…
01:17
And so there is a team of developers
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ูˆู„ุฐุง ู‡ู†ุงูƒ ูุฑูŠู‚ ู…ู† ุงู„ู…ุทูˆุฑูŠู†
01:20
from all over Africa, who are part of this team now --
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ู…ู† ูƒู„ ุงู†ุญุงุก ุฃูุฑูŠู‚ูŠุงุŒ ูŠุดุงุฑูƒูˆู† ููŠ ูุฑูŠู‚ ุงู„ุนู…ู„ ุงู„ุขู†
01:23
from Ghana, from Malawi, from Kenya.
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ู…ู† ุบุงู†ุงุŒ ู…ู† ู…ู„ุงูˆูŠุŒ ู…ู† ูƒูŠู†ูŠุง
01:25
There is even some from the U.S.
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ุญุชู‰ ุฃู† ุจุนุถู‡ู… ู…ู† ุฃู…ุฑูŠูƒุง
01:29
We're building for smartphones, so that it can be used in the developed world,
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ู†ุญู† ู†ุทูˆู‘ุฑ ู‡ูˆุงุชู ุฐูƒูŠุฉุŒ ูŠู…ูƒู† ุฅุณุชุฎุฏุงู…ู‡ุง ููŠ ุงู„ุนุงู„ู… ุงู„ู…ุชุทูˆุฑ
01:32
as well as the developing world.
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ุจู†ูุณ ุงู„ู‚ุฏุฑ ููŠ ุงู„ุนุงู„ู… ุงู„ู†ุงู…ูŠ
01:34
We are realizing that this is true.
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ู†ุนุชู‚ุฏ ุฃู† ู‡ุฐู‡ ุญู‚ูŠู‚ุฉ
01:36
If it works in Africa then it will work anywhere.
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ุงุฐุง ู†ุฌุญุช ููŠ ุฃูุฑูŠู‚ูŠุง ูุณุชู†ุฌุญ ููŠ ุฃูŠ ู…ูƒุงู† ุขุฎุฑ
01:38
And so we build for it in Africa first
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ู„ุฐุง ูู‚ุฏ ุทูˆู‘ุฑู†ุงู‡ุง ููŠ ุฃูุฑูŠู‚ูŠุง ุฃูˆู„ุงู‹
01:41
and then we move to the edges.
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ูˆุจุนุฏู‡ุง ู†ู†ุชู‚ู„ ุงู„ู‰ ุฃู…ุงูƒู† ุฃุฎุฑู‰
01:43
It's now been deployed in the Democratic Republic of the Congo.
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ุงู„ุขู† ุชุนู…ู„ ููŠ ุฌู…ู‡ูˆุฑูŠุฉ ุงู„ูƒูˆู†ุบูˆ ุงู„ุฏูŠู…ูˆู‚ุฑุงุทูŠุฉ
01:46
It's being used by NGOs all over East Africa,
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ูˆุชุณุชุฎุฏู…ู‡ุง ุงู„ู…ู†ุธู…ุงุช ุงู„ุทูˆุนูŠุฉ ููŠ ูƒู„ ุดุฑู‚ ุฃูุฑูŠู‚ูŠุง
01:49
small NGOs doing their own little projects.
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ุงู„ู…ู†ุธู…ุงุช ุงู„ุทูˆุนูŠุฉ ุงู„ุตุบูŠุฑุฉ ุชุนู…ู„ ููŠ ุงู„ู…ุดุงุฑูŠุน ุงู„ุฎุงุตุฉ ุจู‡ุง
01:52
Just this last month it was deployed by
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ููŠ ุงู„ุดู‡ุฑ ุงู„ู…ุงุถูŠ ูู‚ุท ุฃุณุชุฎุฏู…ุชู‡ุง
01:54
Al Jazeera in Gaza.
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ู‚ู†ุงุฉ ุงู„ุฌุฒูŠุฑุฉ ููŠ ุบุฒุฉ
01:57
But that's actually not what I'm here to talk about.
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ู„ูƒู† ู„ูŠุณ ู‡ุฐุง ู…ุง ุฌุฆุช ู„ู„ุญุฏูŠุซ ุนู†ู‡
01:59
I'm here to talk about the next big thing,
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ุฃู†ุง ู‡ู†ุง ู„ุฃุชุญุฏุซ ุนู† ุงู„ุฎุทูˆุฉ ุงู„ูƒุจูŠุฑุฉ ุงู„ู‚ุงุฏู…ุฉ
02:01
because what we're finding out is that
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ู„ุฃู† ู…ุง ู†ูƒุชุดูู‡ ู‡ูˆ
02:03
we have this capacity to report
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ุฃู† ู„ุฏูŠู†ุง ุงู„ู…ู‚ุฏุฑุฉ ุนู„ู‰ ุงู„ุฅุจู„ุงุบ
02:05
eyewitness accounts of what's going on in real time.
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ู…ู† ุดู‡ูˆุฏ ุนูŠุงู† ุนู„ู‰ ุงู„ุญุฏุซุŒ ู…ุจุงุดุฑุฉู‹
02:09
We're seeing this in events like Mumbai recently,
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ุฑุฃูŠู†ุง ุฐู„ูƒ ููŠ ุฃุญุฏุงุซ ู…ุซู„ ู…ูˆู…ุจุงูŠ ู…ุคุฎุฑุงู‹
02:12
where it's so much easier to report now
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ุญูŠุซ ู…ู† ุงู„ุณู‡ู„ ุฌุฏุงู‹ ุฅุฑุณุงู„ ุชู‚ุฑูŠุฑ ุงู„ุขู†
02:14
than it is to consume it.
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ุจุฏู„ุงู‹ ุนู† ุฅุณุชู‡ู„ุงูƒู‡
02:16
There is so much information; what do you do?
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ู‡ู†ุงูƒ ูƒู… ู‡ุงุฆู„ ู…ู† ุงู„ู…ุนู„ูˆู…ุงุชุŒ ู…ุงุฐุง ุณุชูุนู„ุŸ
02:18
This is the Twitter reports for over three days
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ู‡ุฐู‡ ุชู‚ุงุฑูŠุฑ ุชูˆูŠุชุฑ ู„ู…ุฏุฉ ุซู„ุงุซ ุฃูŠุงู…
02:21
just covering Mumbai.
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ุชุบุทูŠ ู…ูˆู…ุจุงูŠ ูู‚ุท
02:23
How do you decide what is important?
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ูƒูŠู ุชู‚ุฑุฑ ู…ุง ู‡ูˆ ู…ู‡ู…ุŸ
02:25
What is the veracity level of what you're looking at?
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ู…ุง ู…ุณุชูˆู‰ ุงู„ู…ุตุฏุงู‚ูŠุฉ ููŠ ู…ุง ุชุฃุฎุฐ ู…ู†ู‡ุŸ
02:28
So what we find is that there is this
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ุฃุฐู† ู…ุง ู†ุชูˆุตู„ ุงู„ูŠู‡ ู‡ูˆ ุฃู†
02:30
great deal of wasted crisis information
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ู‡ู†ุงูƒ ุฅู‡ุฏุงุฑ ู„ูƒุซูŠุฑ ู…ู† ู…ุนู„ูˆู…ุงุช ุงู„ุฃุฒู…ุฉ
02:32
because there is just too much information for us to
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ู„ุฃู† ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ู…ุชุงุญุฉ ู„ู†ุง
02:35
actually do anything with right now.
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ู„ู†ูุนู„ ุจู‡ุง ุฃูŠ ุดุฆ ููŠ ุงู„ูˆู‚ุช ุงู„ุฑุงู‡ู†
02:38
And what we're actually really concerned with
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ู…ุง ู†ู‡ุชู… ุจู‡ ููŠ ุงู„ุญู‚ูŠู‚ุฉ
02:40
is this first three hours.
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ู‡ูˆ ุงู„ุซู„ุงุซ ุณุงุนุงุช ุงู„ุฃูˆู„ู‰
02:42
What we are looking at is the first three hours.
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ู…ุง ู†ุจุญุซ ุนู†ู‡ ููŠ ุงู„ุซู„ุงุซ ุณุงุนุงุช ุงู„ุฃูˆู„ู‰
02:44
How do we deal with that information that is coming in?
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ูƒูŠู ู†ุชุนุงู…ู„ ู…ุน ุงู„ู…ุนู„ูˆู…ุงุช ุงู„ูˆุงุฑุฏุฉุŸ
02:47
You can't understand what is actually happening.
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ู„ุง ุชุณุชุทูŠุน ูู‡ู… ู…ุง ูŠุฌุฑูŠ ุจุงู„ูุนู„
02:49
On the ground and around the world
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ุนู„ู‰ ุฃุฑุถ ุงู„ูˆุงู‚ุน ูˆุญูˆู„ ุงู„ุนุงู„ู…
02:51
people are still curious,
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ูŠุชูˆู‚ ุงู„ู†ุงุณ ู„ู„ู…ุนุฑูุฉ
02:53
and trying to figure out what is going on. But they don't know.
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ูˆูŠุญุงูˆู„ูˆู† ู…ุนุฑูุฉ ู…ุง ูŠุฌุฑูŠ. ู„ูƒู†ู‡ู… ู„ุง ูŠุนุฑููˆู†
02:56
So what we built of course, Ushahidi,
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ู„ุฐุง ู…ุง ุจู†ูŠู†ุงู‡ ุจุงู„ูุนู„ุŒ ุฃูˆุดุงู‡ูŠุฏูŠ
02:59
is crowdsourcing this information.
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ู‡ูˆ ุญุดุฏ ู…ุตุงุฏุฑ ู‡ุฐู‡ ุงู„ู…ุนู„ูˆู…ุงุช
03:01
You see this with Twitter, too. You get this information overload.
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ุชุดู‡ุฏูˆู† ุฐู„ูƒ ุนุจุฑ ุชูˆูŠุชุฑุŒ ุฃูŠุถุงู‹. ูŠุฃุชูŠูƒู… ูƒู… ู‡ุงุฆู„ ู…ู† ุงู„ู…ุนู„ูˆู…ุงุช
03:04
So you've got a lot of information. That's great.
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ูู„ุฏูŠูƒ ูƒู…ูŠุงุช ู‡ุงุฆู„ุฉ ู…ู† ุงู„ู…ุนู„ูˆู…ุงุชุŒ ุฐู„ูƒ ุนุธูŠู…
03:06
But now what?
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ู„ูƒู† ู…ุงุฐุง ุงู„ุขู†ุŸ
03:08
So we think that there is something interesting we can do here.
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ู„ุฐุง ู†ุนุชู‚ุฏ ุฃู† ู‡ู†ุงูƒ ุดุฆ ู…ุซูŠุฑ ูŠู…ูƒู†ู†ุง ูุนู„ู‡ ู‡ู†ุง
03:11
And we have a small team who is working on this.
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ูˆู„ุฏูŠู†ุง ูุฑูŠู‚ ุนู…ู„ ุตุบูŠุฑ ูŠุนู…ู„ ุนู„ู‰ ู‡ุฐุง
03:13
We think that we can actually create
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ู†ุนุชู‚ุฏ ุฃู† ุจู…ู‚ุฏูˆุฑู†ุง ููŠ ุงู„ุญู‚ูŠู‚ุฉ ุตู†ุน
03:15
a crowdsourced filter.
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ู…ุตูุงุฉ ู„ุญุดูˆุฏ ุงู„ู…ุนู„ูˆู…ุงุช
03:17
Take the crowd and apply them to the information.
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ูŠุฃุฎุฐ ุงู„ุญุดุฏ ูˆูŠุทุจู‚ู‡ุง ุนู„ู‰ ุงู„ู…ุนู„ูˆู…ุงุช
03:20
And by rating it and by rating
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ูˆุจุชู‚ูŠูŠู…ู‡ุง ูˆุจุชู‚ูŠูŠู…
03:22
the different people who submit information,
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ุงู„ุฃุดุฎุงุต ุงู„ุฐูŠู† ู‚ุฏู…ูˆุง ุงู„ู…ุนู„ูˆู…ุงุช
03:24
we can get refined results
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ูŠู…ูƒู†ู†ุง ุงู„ุญุตูˆู„ ุนู„ู‰ ู†ุชุงุฆุฌ ู…ุญุณู†ุฉ
03:26
and weighted results.
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ูˆู†ุชุงุฆุฌ ู…ุฑุฌุญุฉ
03:28
So that we have a better understanding
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ุจุฐู„ูƒ ู†ุตู„ ุงู„ู‰ ูู‡ู… ุฃูุถู„
03:30
of the probability of something being true or not.
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ุญูˆู„ ุฅุญุชู…ุงู„ูŠุฉ ุฃู† ูŠูƒูˆู† ุงู„ุดุฆ ุตุญูŠุญุงู‹ ุฃู… ู„ุง
03:32
This is the kind of innovation that is,
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ู‡ุฐุง ุงู„ู†ูˆุน ู…ู† ุงู„ุฅุจุชูƒุงุฑ ู‡ูˆ
03:35
quite frankly -- it's interesting that it's coming from Africa.
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ุจุตุฑุงุญุฉ ุดุฏูŠุฏุฉ-- ู…ู† ุงู„ู…ุดูˆู‚ ุฃู† ูŠุฃุชูŠ ู…ู† ุฃูุฑูŠู‚ูŠุง
03:37
It's coming from places that you wouldn't expect.
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ูŠุฃุชูŠ ู…ู† ุฃู…ุงูƒู† ู„ุง ูŠู…ูƒู†ูƒู… ุชุตูˆุฑู‡ุง
03:40
From young, smart developers.
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ู…ู† ุดุจุงุจุŒ ู…ุทูˆุฑูŠู† ุฃุฐูƒูŠุงุก
03:42
And it's a community around it that has decided to build this.
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ูˆุงู„ู…ุฌุชู…ุน ููŠ ุงู„ุฌูˆุงุฑ ุงู„ุฐูŠ ู‚ุฑุฑ ุชุทูˆุฑูŠู‡ุง
03:45
So, thank you very much.
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ู„ุฐุง ุŒ ุดูƒุฑุงู‹ ุฌุฒูŠู„ุงู‹ ู„ูƒู…
03:47
And we are very happy to be part of the TED family.
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ูˆู†ุญู† ุณุนุฏุงุก ูƒูˆู†ู†ุง ุฌุฒุก ู…ู† ุฃุณุฑุฉ ุชูŠุฏ
03:49
(Applause)
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(ุชุตููŠู‚)
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

https://forms.gle/WvT1wiN1qDtmnspy7