Thomas Hellum: The world's most boring television ... and why it's hilariously addictive

275,497 views ・ 2014-12-10

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Miloš Milosavljević Lektor: Mile Živković
00:13
Thank you.
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Hvala.
00:14
I have only got 18 minutes
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Imam samo 18 minuta
00:15
to explain something that lasts for hours and days,
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da opišem nešto što traje satima i danima,
00:18
so I'd better get started.
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i zato bolje da počnem.
00:21
Let's start with a clip from Al Jazeera's Listening Post.
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Počeću sa snimkom sa Al Džazire.
00:26
Richard Gizbert: Norway is a country that gets relatively little media coverage.
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Ričard Gizbert: Norveška je zemlja koja se relativno malo pominje u medijima.
00:30
Even the elections this past week passed without much drama.
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Čak i izbori prošle nedelje su protekli bez mnogo uzbuđenja.
00:33
And that's the Norwegian media in a nutshell:
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To su norveški mediji ukratko:
00:36
not much drama.
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bez mnogo uzbuđenja.
00:37
A few years back,
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Pre nekoliko godina
00:38
Norway's public TV channel NRK
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norveški nacionalni TV kanal NRK
00:41
decided to broadcast live coverage of a seven-hour train ride --
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odlučio je da prenosi uživo sedmočasovnu vožnju vozom -
00:45
seven hours of simple footage,
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sedam sati jednostavnog filma,
00:47
a train rolling down the tracks.
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voza koji ide po šinama.
00:50
Norwegians, more than a million of them according to the ratings, loved it.
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Norvežanima se, preko milion njih, sudeći po rejtinzima, ovo jako svidelo.
00:53
A new kind of reality TV show was born,
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Nova vrsta rijaliti programa je rođena,
00:56
and it goes against all the rules of TV engagement.
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i protiv je svih pravila televizijskog programa.
01:00
There is no story line, no script,
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Nema priče, nema scenarija,
01:02
no drama, no climax,
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nema dramatizacije, nema kulminacije
01:04
and it's called Slow TV.
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i nazvana je "Spora televizija".
01:06
For the past two months,
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U protekla dva meseca
01:07
Norwegians have been watching a cruise ship's journey up the coast,
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Norvežani su gledali putovanje putničkog broda duž obale
01:11
and there's a lot of fog on that coast.
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gde često ima magle.
01:13
Executives at Norway's National Broadcasting Service
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Nadležni u norveškoj nacionalnoj televiziji
01:16
are now considering broadcasting a night of knitting nationwide.
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sada razmišljaju da prenose veče štrikanja.
01:20
On the surface, it sounds boring,
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Na prvi pogled zvuči dosadno,
01:23
because it is,
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zato što i jeste,
01:24
but something about this TV experiment
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ali ima nešto u ovom televizijskom eksperimentu
01:26
has gripped Norwegians.
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što je zarazilo Norvežane.
01:28
So we sent the Listening Post's Marcela Pizarro to Oslo
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Tako da smo poslali Marselu Pizaro iz Listening post-a u Oslo
01:31
to find out what it is, but first a warning:
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da otkrije šta je to, ali pre toga - upozorenje:
01:34
Viewers may find some of the images in the following report disappointing.
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neki prizori iz izveštaja koji sledi mogu biti razočaravajući za gledaoce.
01:38
(Laughter)
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(Smeh)
01:40
Thomas Hellum: And then follows an eight-minute story on Al Jazeera
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Tomas Helum: I onda sledi osmominutna priča na Al Džaziri
01:43
about some strange TV programs in little Norway.
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o nekim čudnim TV programima u maloj Norveškoj.
01:46
Al Jazeera. CNN. How did we get there?
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Al Džazira, CNN. Kako smo dospeli tamo?
01:49
We have to go back to 2009,
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Treba da se vratimo u 2009.
01:51
when one of my colleagues got a great idea.
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kada je jedan od mojih kolega došao na sjajnu ideju.
01:53
Where do you get your ideas?
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Gde vam padaju na pamet ideje?
01:55
In the lunchroom.
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U sali za ručavanje.
01:57
So he said, why don't we make a radio program
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Rekao je: zašto ne bismo napravili radio program
02:00
marking the day of the German invasion of Norway in 1940.
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koji obeležava Dan nemačke invazije na Norvešku 1940.
02:04
We tell the story at the exact time during the night.
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Ispričaćemo priču tačno u to vreme u toku noći.
02:08
Wow. Brilliant idea, except
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Uuu. Sjajna ideja, osim što
02:10
this was just a couple of weeks before the invasion day.
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je to bilo samo par nedelja pre Dana invazije.
02:13
So we sat in our lunchroom and discussed
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Sedeli smo u menzi i raspravljali
02:15
what other stories can you tell as they evolve?
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koje još priče možete da pričate u isto vreme dok se razvijaju?
02:19
What other things take a really long time?
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Koje to još stvari traju zaista dugo?
02:24
So one of us came up with a train.
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Jednom od nas je pao na pamet voz.
02:26
The Bergen Railway had its 100-year anniversary that year
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Te godine je bila stogodišnjica bergenske železnice.
02:30
It goes from western Norway to eastern Norway,
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Ona ide od zapadne do istočne Norveške
02:33
and it takes exactly the same time as it did 40 years ago,
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i vožnja traje isto kao i pre 40 godina -
02:37
over seven hours. (Laughter)
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preko sedam sati. (Smeh)
02:40
So we caught our commissioning editors in Oslo, and we said,
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Uhvatili smo naše urednike u Oslu i rekli:
02:43
we want to make a documentary about the Bergen Railway,
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hoćemo da napravimo dokumentarac o bergenskoj železnici
02:46
and we want to make it in full length,
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u punom trajanju,
02:48
and the answer was,
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a odgovor je bio:
02:50
"Yes, but how long will the program be?"
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"Dobro, ali koliko će trajati program?"
02:51
"Oh," we said, "full length."
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"Oh", rekli smo, "u punoj dužini."
02:53
"Yes, but we mean the program."
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"Da, ali mislili smo na program."
02:55
And back and forth.
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I tako dalje.
02:57
Luckily for us, they met us with laughter, very, very good laughter,
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Na našu sreću, dočekali su nas sa smehom
03:02
so one bright day in September,
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i jednog lepog dana u septembru,
03:05
we started a program that we thought should be seven hours and four minutes.
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počeli smo sa programom koji je trebalo da traje 7 sati i 4 minuta.
03:09
Actually, it turned out to be seven hours and 14 minutes
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U stvari je ispalo 7 sati i 14 minuta
03:12
due to a signal failure at the last station.
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zbog signalne greške na poslednjoj stanici.
03:16
We had four cameras,
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Imali smo četiri kamere,
03:18
three of them pointing out to the beautiful nature.
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od kojih su tri snimale prelepu prirodu.
03:22
Some talking to the guests, some information.
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Neke su davale gostima informacije.
03:26
(Video) Train announcement: We will arrive at Haugastøl Station.
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(Video) Objava u vozu: Stižemo na stanicu Haugastol.
03:30
TH: And that's about it,
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T.H.: I to je otprilike to,
03:31
but of course, also
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ali naravno, takođe
03:33
the 160 tunnels gave us the opportunity to do some archives.
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160 tunela nam pruža mogućnost da prikažemo nešto iz arhive.
03:37
Narrator [in Norwegian]: Then a bit of flirting while the food is digested.
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Narator [na norveškom]: Onda malo flerta dok se svari hrana.
03:42
The last downhill stretch before we reach our destination.
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Poslednja nizbrdica pre dolaska na našu destinaciju.
03:47
We pass Mjølfjell Station.
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Prolazimo stanicu Mjofjel.
03:52
Then a new tunnel.
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Onda novi tunel.
03:54
(Laughter)
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(Smeh)
03:55
TH: And now we thought, yes, we have a brilliant program.
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T.H.: I pomislili smo: to, imamo sjajan program.
03:59
It will fit for the 2,000 train spotters in Norway.
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Biće zgodan za 2.000 ljubitelja vozova u Norveškoj.
04:03
We brought it on air in November 2009.
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Premijerno smo ga prikazali u novembru 2009.
04:06
But no, this was far more attractive.
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Ali ne. Bio je neuporedivo atraktivniji.
04:08
This is the five biggest TV channels in Norway on a normal Friday,
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Ovo je pet najvećih TV kanala u Norveškoj petkom,
04:12
and if you look at NRK2 over here,
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a ako pogledate NRK2 ovde,
04:14
look what happened when they put on the Bergen Railway show:
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vidite šta se desilo kad su pustili emisiju sa bergenskom železnicom:
04:18
1.2 million Norwegians watched part of this program.
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1,2 milona Norvežana je gledalo deo ovog programa.
04:22
(Applause)
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(Aplauz)
04:26
And another funny thing:
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I druga zanimljiva stvar:
04:28
When the host on our main channel,
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kad je voditeljka na našem glavnom kanalu
04:30
after they have got news for you,
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posle vesti, rekla:
04:33
she said, "And on our second channel,
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"A na našem drugom programu
04:35
the train has now nearly reached Myrdal station."
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voz se približava stanici Mirdal"
04:38
Thousands of people just jumped on the train
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hiljade ljudi je samo uskočilo u voz
04:41
on our second channel like this. (Laughter)
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na našem drugom kanalu. (Smeh)
04:45
This was also a huge success in terms of social media.
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Ovo je takođe bio ogroman uspeh što se tiče društvenih medija.
04:49
It was so nice to see all the thousands of Facebook and Twitter users
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Bilo je lepo videti hiljade korisnika fejsbuka i tvitera
04:53
discussing the same view,
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kako raspravljaju o istom prizoru,
04:55
talking to each other as if they were on the same train together.
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razgovaraju kao da su zajedno u istom vozu.
05:00
And especially, I like this one. It's a 76-year-old man.
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Naročito mi se sviđa ovaj. Ovo je 76-togodišnjak.
05:03
He's watched all the program,
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On je gledao ceo program
05:05
and at the end station, he rises up to pick up what he thinks is his luggage,
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i na poslednjoj stanici ustao je da uzme svoj prtljag
05:09
and his head hit the curtain rod,
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i udario glavom u šipku od zavese
05:13
and he realized he is in his own living room.
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i shvatio da se nalazi u svojoj dnevnoj sobi.
05:15
(Applause)
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(Aplauz)
05:21
So that's strong and living TV.
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To se zove snažan i živ TV program.
05:26
Four hundred and thirty-six minute by minute on a Friday night,
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436 minuta petkom uveče,
05:29
and during that first night,
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i tokom te prve večeri
05:31
the first Twitter message came: Why be a chicken?
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stigla je prva poruka na tviteru: Zašto biti kukavica?
05:33
Why stop at 436 when you can expand that
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Zašto stati na 436, kada može da se produži
05:39
to 8,040, minute by minute,
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do 8.040 minuta,
05:43
and do the iconic journey in Norway,
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i organizuje legendarno norveško putovanje
05:45
the coastal ship journey Hurtigruten from Bergen to Kirkenes,
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brodom Hurtigruten uz obalu od Bergena do Kirkenesa,
05:48
almost 3,000 kilometers, covering most of our coast.
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skoro 3.000 km, duž najvećeg dela naše obale.
05:52
It has 120-year-old, very interesting history,
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Ono ima 120-godišnju, veoma zanimljivu istoriju
05:56
and literally takes part in life and death along the coast.
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i bukvalno učestvuje u životu i smrti duž obale.
06:01
So just a week after the Bergen Railway,
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I samo nedelju dana posle Bergenske železnice
06:04
we called the Hurtigruten company and we started planning for our next show.
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pozvali smo kompaniju Hurtigruten i počeli da planiramo sledeću emisiju.
06:10
We wanted to do something different.
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Želeli smo da uradimo nešto drugačije.
06:12
The Bergen Railway was a recorded program.
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Bergenska železnica je bio snimljeni program.
06:15
So when we sat in our editing room,
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Kad smo seli u našu redakciju
06:17
we watched this picture -- it's all Ål Station --
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gledali smo ovu sliku - to je stanica Ol -
06:20
we saw this journalist.
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videli smo ovog novinara.
06:21
We had called him, we had spoken to him,
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Pozvali smo ga, razgovarali s njim,
06:23
and when we left the station,
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i kad smo odlazili sa stanice
06:25
he took this picture of us and he waved to the camera,
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on nas je uslikao i mahnuo kameri,
06:28
and we thought,
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i pomislili smo:
06:30
what if more people knew that we were on board that train?
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šta ako bi više ljudi znalo da se nalazimo u tom vozu?
06:33
Would more people show up?
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Da li bi se više ljudi pojavilo?
06:35
What would it look like?
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Kako bi to izgledalo?
06:37
So we decided our next project, it should be live.
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I odlučili smo da naš sledeći projekat treba da bude uživo.
06:40
We wanted this picture of us on the fjord and on the screen at the same time.
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Želeli smo ovu sliku nas na fjordu i na ekranu u isto vreme.
06:47
So this is not the first time NRK had been on board a ship.
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To nije bio prvi put da je NRK bio na brodu.
06:50
This is back in 1964,
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Ovo je 1964,
06:52
when the technical managers have suits and ties
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kad su šefovi tehnike nosili odela i kravate,
06:54
and NRK rolled all its equipment on board a ship,
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NRK je utovarila svu svoju opremu na brod,
06:58
and 200 meters out of the shore, transmitting the signal back,
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i 200 metara od obale slali signal nazad,
07:03
and in the machine room, they talked to the machine guy,
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i u prostoriji tehnike razgovarali su sa tehničarem,
07:06
and on the deck, they have splendid entertainment.
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a na palubi su se sjajno zabavljali.
07:11
So being on a ship, it's not the first time.
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Tako da to nije bio prvi put na brodu.
07:17
But five and a half days in a row, and live, we wanted some help.
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Ali za pet i po dana zaredom, uživo, trebala nam je pomoć.
07:22
And we asked our viewers out there, what do you want to see?
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Pitali smo gledaoce: šta želite da vidite?
07:26
What do you want us to film? How do you want this to look?
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Šta želite da snimimo? Kako želite da to izgleda?
07:30
Do you want us to make a website? What do you want on it?
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Da li želite da napravimo sajt? Šta da bude na njemu?
07:33
And we got some answers from you out there,
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Dobili smo neke odgovore
07:35
and it helped us a very lot to build the program.
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i to nam je mnogo pomoglo da napravimo program.
07:39
So in June 2011,
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I u junu 2011,
07:42
23 of us went on board the Hurtigruten coastal ship
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23 nas se ukrcalo na putnički brod Hurtigruten
07:46
and we set off.
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i krenuli smo.
07:48
(Music)
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(Muzika)
08:47
I have some really strong memories from that week, and it's all about people.
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Imam neka vrlo snažna sećanja na ljude iz te nedelje.
08:51
This guy, for instance,
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Ovaj tip, na primer,
08:52
he's head of research at the University in Tromsø
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je šef istraživanja na Univerzitetu u Tromsu.
08:55
(Laughter)
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(Smeh)
08:57
And I will show you a piece of cloth,
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I pokazaću vam parče tkanine,
09:02
this one.
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ove.
09:06
It's the other strong memory.
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To je još jedno snažno sećanje.
09:07
It belongs to a guy called Erik Hansen.
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Ona pripada momku zvanom Erik Hansen.
09:12
And it's people like those two who took a firm grip of our program,
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A ljudi kao ovo dvoje, pažljivo su pratili naš program
09:20
and together with thousands of others along the route,
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zajedno sa hiljadama drugih duž puta
09:24
they made the program what it became.
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i učinili da program postane onakav kakav jeste.
09:27
They made all the stories.
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Oni su bili junaci svih priča.
09:30
This is Karl. He's in the ninth grade.
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Ovo je Karl. On ide u deveti razred.
09:33
It says, "I will be a little late for school tomorrow."
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On kaže: "Malo ću da zakasnim u školu sutra."
09:36
He was supposed to be in the school at 8 a.m.
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Trebalo je da bude u školi u 8h.
09:39
He came at 9 a.m., and he didn't get a note from his teacher,
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Došao je u 9h i nije dobio opomenu od nastavnika
09:42
because the teacher had watched the program.
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jer je ovaj gledao program.
09:44
(Laughter)
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(Smeh)
09:46
How did we do this?
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Kako smo ovo uradili?
09:47
Yes, we took a conference room on board the Hurtigruten.
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Uzeli smo prostoriju za konferencije na Hurtigrutenu
09:50
We turned it into a complete TV control room.
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i pretvorili je u televizijsku kontrolnu sobu.
09:54
We made it all work, of course,
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Napravili smo da sve funkcioniše, naravno,
09:57
and then we took along 11 cameras.
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i onda smo poneli 11 kamera.
09:59
This is one of them.
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Ovo je jedna od njih.
10:00
This is my sketch from February,
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Ovo sam ja nacrtao u februaru,
10:02
and when you give this sketch to professional people
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i kada date ovaj crtež profesionalcima
10:04
in the Norwegian broadcasting company NRK,
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u norveškoj TV kompaniji NRK,
10:07
you get some cool stuff back.
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dobijete neke super stvari.
10:10
And with some very creative solutions.
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I sa nekim vrlo kreativnim rešenjima.
10:14
(Video) Narrator [in Norwegian]: Run it up and down.
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(Video) Narator [na norveškom]: Pomerate je gore-dole.
10:16
This is Norway's most important drill right now.
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Ovo je najvažnija bušilica u Norveškoj trenutno.
10:20
It regulates the height of a bow camera in NRK's live production,
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Ona reguliše visinu kamere na pramcu u živom prenosu NRK-a,
10:26
one of 11 that capture great shots from the MS Nord-Norge.
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jedne od 11 koje prave sjajne snimke sa broda Nord-Norge.
10:30
Eight wires keep the camera stable.
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Osam žica drži kameru stabilnom.
10:33
Cameraman: I work on different camera solutions.
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Kamerman: Radim na različitim rešenjima za kamere.
10:37
They're just tools used in a different context.
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One su samo alat koji se koristi u drugom kontekstu.
10:40
TH: Another camera is this one. It's normally used for sports.
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T.H.: Druga kamera je ova. Ona se obično koristi za sport.
10:44
It made it possible for us to take close-up pictures of people
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Omogućila nam je da snimamo krupne planove ljudi
10:47
100 kilomteres away,
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udaljenih 100 kilometara,
10:49
like this one. (Laughter)
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kao što je ovaj. (Smeh)
10:54
People called us and asked, how is this man doing?
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Ljudi su nas zvali i pitali kako mu je.
10:57
He's doing fine. Everything went well.
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Dobro je. Sve se dobro završilo.
11:00
We also could take pictures of people waving at us,
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Mogli smo da snimimo i ljude koji nam mašu,
11:03
people along the route, thousands of them,
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ljude na koje smo nailazili usput, hiljade njih,
11:05
and they all had a phone in their hand.
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i svi su imali telefon u ruci.
11:08
And when you take a picture of them, and they get the message,
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Kad ih snimite, i kad dobiju poruku:
11:11
"Now we are on TV, dad," they start waving back.
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"Sad smo na televiziji, tata," oni počnu da mašu.
11:13
This was waving TV for five and a half days,
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To je bila emisija za mahanje pet i po dana
11:16
and people get so extremely happy
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i ljudi su bili izuzetno srećni
11:18
when they can send a warm message to their loved ones.
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što mogu da pošalju toplu poruku svojim voljenima.
11:23
It was also a great success on social media.
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To je bio i veliki uspeh na društvenim mrežama.
11:26
On the last day, we met Her Majesty the Queen of Norway,
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Poslednjeg dana, sreli smo norvešku kraljicu
11:29
and Twitter couldn't quite handle it.
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i tviter to nije mogao da izdrži.
11:33
And we also, on the web,
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Takođe na internetu
11:35
during this week we streamed more than 100 years of video
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tokom ove nedelje, prikazali smo preko 100 godina video materijala
11:40
to 148 nations,
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u 148 zemalja,
11:43
and the websites are still there and they will be forever, actually,
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i sajtovi su još tu, i biće zauvek u stvari,
11:47
because Hurtigruten was selected
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jer je Hurtigruten izabran
11:49
to be part of the Norwegian UNESCO list of documents,
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za norvešku Uneskovu listu dokumenata
11:54
and it's also in the Guinness Book of Records
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i takođe je u Ginisovoj knjizi rekorda
11:57
as the longest documentary ever.
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kao najduži dokumentarac ikada snimljen.
12:00
(Applause)
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(Aplauz)
12:04
Thank you.
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Hvala vam.
12:07
But it's a long program,
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To je dugačak program,
12:11
so some watched part of it, like the Prime Minister.
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pa su neki gledali deo, kao, na primer, premijer.
12:14
Some watched a little bit more.
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A neki su gledali malo više.
12:16
It says, "I haven't used my bed for five days."
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On kaže: "Nisam koristio krevet pet dana."
12:20
And he's 82 years old, and he hardly slept.
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Ima 82 godine i jedva da je spavao.
12:25
He kept watching because something might happen,
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Gledao je jer nešto može da se desi,
12:28
though it probably won't. (Laughter)
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mada verovatno neće. (Smeh)
12:30
This is the number of viewers along the route.
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Ovo je broj gledalaca duž puta.
12:33
You can see the famous Trollfjord
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Možete videti čuveni Trolfjord
12:35
and a day after, all-time high for NRK2.
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i dan posle - rekord NRK2.
12:39
If you see the four biggest channels in Norway during June 2011,
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Ako pogledate četiri najveća kanala u Norveškoj tokom juna 2011,
12:45
they will look like this,
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oni će izgledati ovako,
12:47
and as a TV producer, it's a pleasure to put Hurtigruten on top of it.
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i kao TV producentu, zadovoljstvo mi je da stavim Hurtigruten na vrh.
12:51
It looks like this:
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To izgleda ovako:
12:53
3.2 million Norwegians watched part of this program,
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3,2 milona Norvežana je gledalo deo ovog programa,
12:56
and we are only five million here.
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a ima nas samo 5 miliona.
12:58
Even the passengers on board the Hurtigruten coastal ship --
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Čak i putnici na brodu Hurtigruten -
13:01
(Laughter) --
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(Smeh)
13:03
they chose to watched the telly instead of turning 90 degrees
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su izabrali da gledaju televiziju umesto da se okrenu za 90 stepeni
13:07
and watching out the window.
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i gledaju kroz prozor.
13:10
So we were allowed to be part of people's living room
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Ljudi su nam dopustili da budemo deo njihove dnevne sobe
13:13
with this strange TV program,
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sa ovim neobičnim programom
13:16
with music, nature, people.
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sa muzikom, prirodom, ljudima.
13:19
And Slow TV was now a buzzword,
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Spora televizija je sada krilatica
13:22
and we started looking for other things we could make Slow TV about.
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i tražimo druge stvari sa kojima možemo da napravimo Sporu TV.
13:26
So we could either take something long and make it a topic,
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Možemo da uzmemo nešto što traje dugo i napravimo temu,
13:29
like with the railway and the Hurtigruten,
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kao sa železnicom i Hurtigrutenom,
13:31
or we could take a topic and make it long.
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ili možemo da izaberemo temu i napravimo da traje dugo.
13:34
This is the last project. It's the peep show.
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To je poslednji projekat, Pip šou.
13:36
It's 14 hours of birdwatching on a TV screen,
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Četrnaest sati gledanja ptica na TV ekranu,
13:39
actually 87 days on the web.
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to jest 87 dana na internetu.
13:42
We have made 18 hours of live salmon fishing.
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Snimili smo 18 sati pecanja lososa uživo.
13:46
It actually took three hours before we got the first fish,
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Trebalo nam je tri sata dok nismo uhvatili prvu ribu,
13:49
and that's quite slow.
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tako da je to prilično sporo.
13:51
We have made 12 hours of boat ride into the beautiful Telemark Canal,
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Snimili smo 12 sati vožnje brodom po prelepom kanalu Telemark
13:56
and we have made another train ride with the northern railway,
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i imali još jednu vožnju vozom severne železnice
13:59
and because this we couldn't do live, we did it in four seasons
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i zbog toga što nismo mogli da je prenosimo uživo,
uradili smo je u 4 sezone
14:03
just to give the viewer another experience on the way.
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da bismo pružili posmatraču još jedno iskustvo.
14:09
So our next project got us some attention outside Norway.
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Naš sledeći projekat je privukao pažnju i van Norveške.
14:13
This is from the Colbert Report on Comedy Central.
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Ovo je iz Kolbertovog izveštaja na kanalu Komedi central.
14:16
(Video) Stephen Colbert: I've got my eye on a wildly popular program from Norway
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(Video) Stiven Kolbert: Bacio sam oko na strašno popularan program iz Norveške
14:20
called "National Firewood Night,"
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pod nazivom "Nacionalno veče drva za ogrev",
14:23
which consisted of mostly people in parkas chatting and chopping in the woods,
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gde ljudi u jaknama sa kapuljačama ćaskaju i cepaju drva u šumi,
14:27
and then eight hours of a fire burning in a fireplace. (Laughter)
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i posle toga, osam sati snimka vatre koja gori u kaminu. (Smeh)
14:31
It destroyed the other top Norwegian shows,
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To je uništilo ostale najgledanije programe u Norveškoj
14:33
like "So You Think You Can Watch Paint Dry"
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kao što su: "Misliš da možeš da gledaš boju kako se suši?"
14:36
and "The Amazing Glacier Race."
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i "Neverovatna trka glečera".
14:39
And get this, almost 20 percent of the Norwegian population tuned in,
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I pazite ovo - skoro 20 posto norveške populacije je gledalo.
14:45
20 percent.
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20 posto.
14:46
TH: So, when wood fire and wood chopping can be that interesting,
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T.H.: I kad vatra u kaminu i cepanje drva mogu da budu tako interesantni,
14:50
why not knitting?
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zašto ne bi i štrikanje?
14:52
So on our next project,
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Pa smo na našem sledećem projektu
14:53
we used more than eight hours to go live from a sheep to a sweater,
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upotrebili 8 sati uživo prenosa procesa od ovce do džempera,
14:58
and Jimmy Kimmel in the ABC show,
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i Džimiju Kimelu iz ABC šoua
15:01
he liked that.
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se to svidelo.
15:03
(Music)
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(Muzika)
15:10
(Video) Jimmy Kimmel: Even the people on the show are falling asleep,
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(Video) Džimi Kimel: Čak i ljudi u programu su zaspali
15:14
and after all that, the knitters actually failed
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i posle svega toga, štrikeri nisu uspeli
15:16
to break the world record.
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da obore svetski rekord.
15:17
They did not succeed,
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Nisu uspeli,
15:19
but remember the old Norwegian saying,
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ali setite se stare norveške izreke koja kaže:
15:21
it's not whether you win or lose that counts.
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"Nije bitno da li ste pobedili ili izgubili.
15:23
In fact, nothing counts, and death is coming for us all.
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U stvari, ništa nije bitno i smrt nas sve čeka."
15:26
(Laughter)
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(Smeh)
15:27
TH: Exactly. So why does this stand out?
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T.H.: Tačno. Zašto je onda ovo posebno?
15:30
This is so completely different to other TV programming.
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Potpuno je različito od drugih TV programa.
15:34
We take the viewer on a journey that happens right now in real time,
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Mi vodimo gledaoca na putovanje sada, u realnom vremenu,
15:38
and the viewer gets the feeling of actually being there,
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i on ima osećaj da je stvarno tamo,
15:42
actually being on the train, on the boat,
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da je stvarno u vozu, na brodu
15:44
and knitting together with others,
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i štrika sa ostalima,
15:46
and the reason I think why they're doing that
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i razlog zbog kog mislim da se to dešava
15:48
is because we don't edit the timeline.
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je zato što ne montiramo sled događaja.
15:51
It's important that we don't edit the timeline,
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Važno je ne montirati sled događaja,
15:53
and it's also important that what we make Slow TV about
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i takođe je važno da sadržaj Spore televizije bude
15:56
is something that we all can relate to, that the viewer can relate to,
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nešto što nam je svima blisko, što je blisko gledaocu
16:01
and that somehow has a root in our culture.
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i da to ima korene u našoj kulturi.
16:04
This is a picture from last summer
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Ovo je snimak od prošlog leta
16:06
when we traveled the coast again for seven weeks.
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kad smo ponovo putovali duž obale sedam nedelja.
16:09
And of course this is a lot of planning, this is a lot of logistics.
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Naravno, to je zahtevalo mnogo planiranja i logistike.
16:13
So this is the working plan for 150 people last summer,
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Ovo je plan rada za 150 ljudi prošlog leta,
16:17
but more important is what you don't plan.
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ali važnije je ono što ne planirate.
16:20
You don't plan what's going to happen.
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Ne planirate ono što će se desiti.
16:22
You have to just take your cameras with you.
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Samo treba da ponesete svoje kamere.
16:25
It's like a sports event.
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To je kao sportski događaj.
16:27
You rig them and you see what's happening.
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Postavite ih i vidite šta će da se desi.
16:29
So this is actually the whole running order
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Ovo je u stvari ceo plan rada
16:32
for Hurtigruten, 134 hours, just written on one page.
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za Hurtigruten, 134 sata, napisan na samo jednoj strani.
16:36
We didn't know anything more when we left Bergen.
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Nismo znali ništa više kad smo napustili Bergen.
16:40
So you have to let the viewers make the stories themselves,
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Treba da pustite gledaoce da sami naprave priče,
16:43
and I'll give you an example of that.
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i daću vam primer toga.
16:46
This is from last summer,
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Ovo je od prošlog leta
16:47
and as a TV producer,
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i, kao TV producentu,
16:49
it's a nice picture, but now you can cut to the next one.
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slika je lepa, ali sada može da se pređe na sledeću.
16:53
But this is Slow TV,
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Ali ovo je Spora televizija
16:55
so you have to keep this picture until it really starts hurting your stomach,
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i treba da zadržite ovu sliku dok ne osetite mučninu u stomaku
16:58
and then you keep it a little bit longer,
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i onda da je zadržite još malo
17:01
and when you keep it that long,
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i pošto ste je zadržali toliko dugo,
17:02
I'm sure some of you now have noticed the cow.
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sigurno su neki od vas primetili kravu.
17:05
Some of you have seen the flag.
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Neki od vas su videli zastavu.
17:07
Some of you start wondering, is the farmer at home?
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Neko se zapitao: da li je poljoprivrednik kod kuće?
17:09
Has he left? Is he watching the cow?
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Da li je izašao? Da li gleda kravu?
17:12
And where is that cow going?
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Gde je krava pošla?
17:15
So my point is, the longer you keep a picture like this,
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Hoću da kažem - što duže držite ovakvu sliku,
17:18
and we kept it for 10 minutes,
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a mi smo je zadržali 10 minuta,
17:21
you start making the stories in your own head.
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počinjete da smišljate priče u svojoj glavi.
17:25
That's Slow TV.
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To je Spora televizija.
17:29
So we think that Slow TV is one nice way of telling a TV story,
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Mislimo da je Spora TV jedan dobar način da se ispriča TV priča
17:34
and we think that we can continue doing it,
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i mislimo da možemo da nastavimo da radimo to,
17:37
not too often, once or twice a year, so we keep the feeling of an event,
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ne suviše često, jednom ili dvaput godišnje, da zadržimo osećaj događaja,
17:41
and we also think that the good Slow TV idea,
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i mislimo da je ideja za Spori program dobra
17:44
that's the idea when people say,
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onda kad ljudi kažu:
17:46
"Oh no, you can't put that on TV."
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"O ne, ne možete to da stavite na televiziju."
17:49
When people smile, it might be a very good slow idea,
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Kad se ljudi smeju, to je možda dobra ideja za Sporu televiziju.
17:52
so after all, life is best when it's a bit strange.
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Uostalom, život je najbolji kad je pomalo neobičan.
17:56
Thank you.
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Hvala vam.
17:58
(Applause)
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(Aplauz)
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

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