Thomas Hellum: The world's most boring television ... and why it's hilariously addictive

273,500 views ・ 2014-12-10

TED


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翻译人员: Yulan Zhang 校对人员: Yumeng Guo
00:13
Thank you.
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谢谢大家。
00:14
I have only got 18 minutes
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我只有18分钟的时间
00:15
to explain something that lasts for hours and days,
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来讲一件持续了数天数夜的事情,
00:18
so I'd better get started.
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所以最好「述」不宜迟,
00:21
Let's start with a clip from Al Jazeera's Listening Post.
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我们先来看一段来自「Al Jazeera监听站」的短片。
00:26
Richard Gizbert: Norway is a country that gets relatively little media coverage.
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Ricahrd Gizbert: 挪威是个媒体覆盖率相对较低的国家。
00:30
Even the elections this past week passed without much drama.
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好比这礼拜刚完的选举,没啥亮点。
00:33
And that's the Norwegian media in a nutshell:
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挪威的新闻媒体就是这么回事:
00:36
not much drama.
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没有亮点。
00:37
A few years back,
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几年前,
00:38
Norway's public TV channel NRK
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挪威的公共电视台NRK
00:41
decided to broadcast live coverage of a seven-hour train ride --
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决定现场直播行程7个小时的火车之旅——
00:45
seven hours of simple footage,
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固定镜头拍摄一辆行驶中的火车镜头
00:47
a train rolling down the tracks.
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长达7个小时。
00:50
Norwegians, more than a million of them according to the ratings, loved it.
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收视率数据表示, 有超过一百万的挪威观众喜爱收看这个节目。
00:53
A new kind of reality TV show was born,
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一种全新的真人秀从此横空出世,
00:56
and it goes against all the rules of TV engagement.
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而且它和以往的电视节目截然不同:
01:00
There is no story line, no script,
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没故事,没脚本,
01:02
no drama, no climax,
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没亮点,没高潮,
01:04
and it's called Slow TV.
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它就叫做「慢电视」。
01:06
For the past two months,
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就在前两个月的时间里,
01:07
Norwegians have been watching a cruise ship's journey up the coast,
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挪威观众看的是一艘游艇漫游海岸的旅程,
01:11
and there's a lot of fog on that coast.
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关键是那海岸还迷雾缠绕。
01:13
Executives at Norway's National Broadcasting Service
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挪威国家广播服务的高管们,
01:16
are now considering broadcasting a night of knitting nationwide.
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现在正在考虑播放一档「举国编织之夜」的节目。
01:20
On the surface, it sounds boring,
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乍一看,这节目无聊透了,
01:23
because it is,
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因为。。。它就是这么无聊,
01:24
but something about this TV experiment
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不过这个节目
01:26
has gripped Norwegians.
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就是有「吸睛」的效果。
01:28
So we sent the Listening Post's Marcela Pizarro to Oslo
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我们于是派了「监听站」节目组的 Marcela Pizarro去奥斯陆去一探究竟。
01:31
to find out what it is, but first a warning:
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但是!不要说我没提醒你:
01:34
Viewers may find some of the images in the following report disappointing.
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以下的节目画面会让某些观众些许不适,因为太。。。
无聊了
01:38
(Laughter)
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(观众美妙的笑声)
Thomas Hellum: 后面是Al Jazeera带来的
01:40
Thomas Hellum: And then follows an eight-minute story on Al Jazeera
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01:43
about some strange TV programs in little Norway.
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这一奇葩节目的八分钟报导,
01:46
Al Jazeera. CNN. How did we get there?
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CNN的Al Jazeera。这一报导的由来是什么?
01:49
We have to go back to 2009,
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那是2009年的时候,
01:51
when one of my colleagues got a great idea.
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我们一同事想了个好点子。
01:53
Where do you get your ideas?
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在哪想出来的?
01:55
In the lunchroom.
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午餐室里想出来的。
01:57
So he said, why don't we make a radio program
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这位同事说,我们干嘛不做一档
02:00
marking the day of the German invasion of Norway in 1940.
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纪念1940年德国入侵挪威那一天的节目,
02:04
We tell the story at the exact time during the night.
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讲一讲那一晚在那个时间点发生的事情。
02:08
Wow. Brilliant idea, except
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点子很赞,只不过。。。
02:10
this was just a couple of weeks before the invasion day.
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离那个纪念日就那么几个礼拜了。
02:13
So we sat in our lunchroom and discussed
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于是我们几个坐在那午餐时就讨论起来
02:15
what other stories can you tell as they evolve?
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有什么故事可以用来讲述其经过?
02:19
What other things take a really long time?
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还有什么其他事情也历时良久?
02:24
So one of us came up with a train.
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有人提出了火车这个想法。
02:26
The Bergen Railway had its 100-year anniversary that year
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那一年卑尔根火车线路正好100年周年庆,
02:30
It goes from western Norway to eastern Norway,
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这条线路从西向东穿过挪威,
02:33
and it takes exactly the same time as it did 40 years ago,
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行程跟40年前一样,没变过,
02:37
over seven hours. (Laughter)
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也就7个多小时。(笑声)
02:40
So we caught our commissioning editors in Oslo, and we said,
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我们当时就找了奥斯陆的策划编辑,
02:43
we want to make a documentary about the Bergen Railway,
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告诉他们我们想要做有关卑尔根线路的
02:46
and we want to make it in full length,
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全程纪录片。
02:48
and the answer was,
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他们回复,
02:50
"Yes, but how long will the program be?"
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「可以啊,不过这节目要多长啊?」
02:51
"Oh," we said, "full length."
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「火车全程那么长。」
02:53
"Yes, but we mean the program."
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「额,我们是问这个节目它本身要多长。」
02:55
And back and forth.
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就这么来回商讨。
02:57
Luckily for us, they met us with laughter, very, very good laughter,
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幸运的是,他们非常愉快地答应了我们。
03:02
so one bright day in September,
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接下来就是九月的时候那个明媚一天,
03:05
we started a program that we thought should be seven hours and four minutes.
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我们开始制作这个为时7个小时4分钟的电视节目,
03:09
Actually, it turned out to be seven hours and 14 minutes
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结果其实是7个小时14分钟,
03:12
due to a signal failure at the last station.
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因为最后那一站的时候信号出了问题。
03:16
We had four cameras,
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我们设了4个摄像机,
03:18
three of them pointing out to the beautiful nature.
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有3个对着美丽的大自然进行拍摄。
03:22
Some talking to the guests, some information.
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穿插一些嘉宾访谈,一些资料补充。
03:26
(Video) Train announcement: We will arrive at Haugastøl Station.
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(视频)列车广播:下一站,Haugastøl。
03:30
TH: And that's about it,
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TH:基本上就是这样。
03:31
but of course, also
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当然还有,
03:33
the 160 tunnels gave us the opportunity to do some archives.
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在穿越那160个隧道的时候, 我们穿插了一些历史纪录片:
旁白(挪威语):酒足饭饱了就来些情调吧。
03:37
Narrator [in Norwegian]: Then a bit of flirting while the food is digested.
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03:42
The last downhill stretch before we reach our destination.
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旅程结束之前的最后一段下坡路。
03:47
We pass Mjølfjell Station.
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我们经过了 Mjølfjell 一站。
03:52
Then a new tunnel.
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接下去又是一段隧道。
03:54
(Laughter)
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(笑声)
03:55
TH: And now we thought, yes, we have a brilliant program.
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然后呢,我们就觉着我们做了一个超赞的节目,
03:59
It will fit for the 2,000 train spotters in Norway.
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会非常迎合挪威的2000多名铁路迷。
04:03
We brought it on air in November 2009.
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我们在2009年11月的时候播出了这个节目。
04:06
But no, this was far more attractive.
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但其实,这节目火了起来。
04:08
This is the five biggest TV channels in Norway on a normal Friday,
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这张图是挪威平常周五当天五大电视频道的收视状况,
04:12
and if you look at NRK2 over here,
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看到NRK2没?
04:14
look what happened when they put on the Bergen Railway show:
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看到他们播出「卑尔根线路秀」后发生了什么?
04:18
1.2 million Norwegians watched part of this program.
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120万挪威人看了这个节目!
04:22
(Applause)
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(掌声响起)
04:26
And another funny thing:
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另外有意思的是,
04:28
When the host on our main channel,
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我们主频道的一位主播,
04:30
after they have got news for you,
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在播完「他们有好消息」之后
04:33
she said, "And on our second channel,
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讲了这么句话,
「接下来呢,在我们的副频道, 那列火车快要进Myrdal站台啦。」
04:35
the train has now nearly reached Myrdal station."
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04:38
Thousands of people just jumped on the train
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好几千人转到了那个频道「跳上列车」,
04:41
on our second channel like this. (Laughter)
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收视率就成这样了。
04:45
This was also a huge success in terms of social media.
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从社交媒体的角度来讲,这个节目也取得了成功:
04:49
It was so nice to see all the thousands of Facebook and Twitter users
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看到这么多的脸书推特用户在议论同一个节目,
04:53
discussing the same view,
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真的是太赞了!
04:55
talking to each other as if they were on the same train together.
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他们就好像一起搭着那班列车一样, 有一搭没一搭地聊了起来。
05:00
And especially, I like this one. It's a 76-year-old man.
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我特别喜欢这一条,来自一位76岁的先生:
05:03
He's watched all the program,
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他收看了全部内容,
05:05
and at the end station, he rises up to pick up what he thinks is his luggage,
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列车抵达终点站的时候,他站起来想拿他的行李,
05:09
and his head hit the curtain rod,
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殊不知他的脑袋却撞到了窗帘架,
05:13
and he realized he is in his own living room.
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这才想起来他这是在自己家呢。。。
05:15
(Applause)
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(掌声响起)
05:21
So that's strong and living TV.
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所以说,这个电视节目生命力强大,
05:26
Four hundred and thirty-six minute by minute on a Friday night,
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周五晚上的436分钟,分分钟都精彩。
05:29
and during that first night,
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在节目播出的第一晚,
05:31
the first Twitter message came: Why be a chicken?
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第一条推特的内容就是:干嘛这么没胆量?
05:33
Why stop at 436 when you can expand that
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干嘛436分钟就结束了?明明可以延长到8040分钟,
05:39
to 8,040, minute by minute,
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记录这8040分钟里的每一分每一秒,拍那个挪威的标志之旅,
05:43
and do the iconic journey in Norway,
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海达路德游轮之旅,
05:45
the coastal ship journey Hurtigruten from Bergen to Kirkenes,
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从卑尔根去到Kirkenes的海岸之旅,
05:48
almost 3,000 kilometers, covering most of our coast.
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大概行程3000公里不到,涵盖咱们大部分的海岸线。
05:52
It has 120-year-old, very interesting history,
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这条航线已经120年了,见证了很多有意思的事情,
05:56
and literally takes part in life and death along the coast.
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可以这么说,这条航线就是那些海岸生命历程的一部分。
06:01
So just a week after the Bergen Railway,
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于是就在「卑尔根线路秀」播出一周之后,
06:04
we called the Hurtigruten company and we started planning for our next show.
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我们联系了海达路德游轮公司,讨论计划我们的下一档节目。
06:10
We wanted to do something different.
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这一次我们想要更特别的元素。
06:12
The Bergen Railway was a recorded program.
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之前的「卑尔根线路秀」是一个录制节目,
06:15
So when we sat in our editing room,
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我们在我们的编辑室里,
06:17
we watched this picture -- it's all Ål Station --
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看着这个画面:在all Ål 站,
06:20
we saw this journalist.
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有这么个记者,
06:21
We had called him, we had spoken to him,
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我们之前联系过他,
06:23
and when we left the station,
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在我们离开这一站的时候,
06:25
he took this picture of us and he waved to the camera,
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他就给我们拍了这张照片,还对着镜头挥了挥手。
06:28
and we thought,
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我们就寻思着:
06:30
what if more people knew that we were on board that train?
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假如有更多的人也知道我们在那列火车上录制节目呢?
06:33
Would more people show up?
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是不是有更多的人会在镜头前露面?
06:35
What would it look like?
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这么拍效果好不好?
06:37
So we decided our next project, it should be live.
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接着我们就决定我们的下一个节目要现场直播,
06:40
We wanted this picture of us on the fjord and on the screen at the same time.
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我们想让身处峡湾的自己同时出现在电视画面里。
06:47
So this is not the first time NRK had been on board a ship.
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其实NRK并不是第一次在一艘船上拍摄节目,
06:50
This is back in 1964,
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早在1964年,
06:52
when the technical managers have suits and ties
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当时的技术经理西装笔挺,
06:54
and NRK rolled all its equipment on board a ship,
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NRK团队带着他们的装备上了一艘船,
06:58
and 200 meters out of the shore, transmitting the signal back,
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在离岸200米的距离传输回电视信号。
07:03
and in the machine room, they talked to the machine guy,
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拍摄内容包括了跟机械工的访谈,
07:06
and on the deck, they have splendid entertainment.
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还有在甲板上精彩无比的表演。
07:11
So being on a ship, it's not the first time.
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所以说,这个构思并不是没有先例。
07:17
But five and a half days in a row, and live, we wanted some help.
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但我们要实现五天六夜连续的现场直播, 我们还是得需要一些协助。
07:22
And we asked our viewers out there, what do you want to see?
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我们问了当时在场的围观群众,你们想要看到什么?
07:26
What do you want us to film? How do you want this to look?
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想要我们拍什么,想让这个片子制成什么效果?
07:30
Do you want us to make a website? What do you want on it?
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做一个网页?那你们想要在上面放什么内容?
07:33
And we got some answers from you out there,
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我们得到了包括你们在内的诸多人提的建议,
07:35
and it helped us a very lot to build the program.
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这些建议帮我们完成了这个节目的制作。
07:39
So in June 2011,
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在2011年6月,
07:42
23 of us went on board the Hurtigruten coastal ship
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我们一行23个成员登上了海达路德游轮
07:46
and we set off.
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开始了我们的行程。
07:48
(Music)
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(音乐)
08:47
I have some really strong memories from that week, and it's all about people.
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那个礼拜真的让我记忆犹新,尤其是我所遇到的人们,
08:51
This guy, for instance,
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比如说这个家伙,
08:52
he's head of research at the University in Tromsø
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他是特罗姆瑟大学的科研带头人。
08:55
(Laughter)
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(笑声)
08:57
And I will show you a piece of cloth,
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我给你们看看这块布条,
09:02
this one.
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就是这个。
09:06
It's the other strong memory.
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这是另外一段深刻的记忆,
09:07
It belongs to a guy called Erik Hansen.
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它属于这个叫Erik Hansen的人。
09:12
And it's people like those two who took a firm grip of our program,
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像他们这样的人,对我们的节目充满了坚定的信念,
09:20
and together with thousands of others along the route,
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成千上万的同伴与我们一同完成这趟旅程。
09:24
they made the program what it became.
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这个节目由他们而生,
09:27
They made all the stories.
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他们是故事的主角。
09:30
This is Karl. He's in the ninth grade.
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这位是Karl,今年九年级。
09:33
It says, "I will be a little late for school tomorrow."
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他写到,「明天上学会迟到一下。」
09:36
He was supposed to be in the school at 8 a.m.
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上课时间是早上八点。
09:39
He came at 9 a.m., and he didn't get a note from his teacher,
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他九点才赶到学校,但是老师并没有给他记过,
09:42
because the teacher had watched the program.
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因为这个老师也是这个节目的粉丝。
09:44
(Laughter)
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(笑声)
09:46
How did we do this?
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我们怎么做到的呢?
09:47
Yes, we took a conference room on board the Hurtigruten.
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没错,我们把海达路德游轮上的一间会议室
09:50
We turned it into a complete TV control room.
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改装成了一个电视监控室,
09:54
We made it all work, of course,
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当然前提是东西都能运行。
09:57
and then we took along 11 cameras.
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然后呢我们准备了11台摄像机,
09:59
This is one of them.
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这是其中一台,
10:00
This is my sketch from February,
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这个呢是我二月记下的手稿,
10:02
and when you give this sketch to professional people
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我把这个草稿交给专业人员处理,
10:04
in the Norwegian broadcasting company NRK,
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就是挪威广播公司NRK的工作人员,
10:07
you get some cool stuff back.
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我就拿到这么酷的东西,
10:10
And with some very creative solutions.
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还有非常创新的想法。
10:14
(Video) Narrator [in Norwegian]: Run it up and down.
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(视频)旁白(挪威语):就这样上下移动,
10:16
This is Norway's most important drill right now.
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你们现在看到的是挪威最重要的电钻,
10:20
It regulates the height of a bow camera in NRK's live production,
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我们用它来调节NRK现场直播的摄像机高度,
10:26
one of 11 that capture great shots from the MS Nord-Norge.
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也就是装在北挪威号上,用来捕捉精彩画面的11台摄像机其中的一台。
10:30
Eight wires keep the camera stable.
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用了8根线来固定住。
10:33
Cameraman: I work on different camera solutions.
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摄像大叔:我的工作就是提供各种摄像方案,
10:37
They're just tools used in a different context.
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摄像机不过是应对不同拍摄要求的工具。
10:40
TH: Another camera is this one. It's normally used for sports.
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TH: 这是另外一台摄像机,通常它是用来拍摄体育赛事的。
10:44
It made it possible for us to take close-up pictures of people
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我们当时就用它来拍摄人物特写,
10:47
100 kilomteres away,
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这些人在100公里开外。。。
10:49
like this one. (Laughter)
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比如像这个镜头。(笑声)
10:54
People called us and asked, how is this man doing?
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大家都打电话问我们,这家伙现在还行吗?
10:57
He's doing fine. Everything went well.
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他还行。一切安好,勿念。
11:00
We also could take pictures of people waving at us,
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我们还拍了朝我们招手的人们:
11:03
people along the route, thousands of them,
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旅途中成百上千的他们,
11:05
and they all had a phone in their hand.
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每个人都拿着一部电话。
11:08
And when you take a picture of them, and they get the message,
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然后当我们拍摄他们的时候,他们就知道了,
11:11
"Now we are on TV, dad," they start waving back.
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「老爸,我们上电视啦!」他们然后就开始挥手致意。
11:13
This was waving TV for five and a half days,
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所以这挡节目就是一部讲述了5天6夜的挥手故事。。。
11:16
and people get so extremely happy
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而且当大家给他们的亲朋好友发消息的时候,
11:18
when they can send a warm message to their loved ones.
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都高兴坏啦。
11:23
It was also a great success on social media.
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这个节目也取得了社交媒体上的成功,
11:26
On the last day, we met Her Majesty the Queen of Norway,
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拍摄结束那天,我们还见到了高贵的挪威女王陛下。
11:29
and Twitter couldn't quite handle it.
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推特就疯掉了。。。
11:33
And we also, on the web,
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我们还在这个礼拜,
11:35
during this week we streamed more than 100 years of video
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在网上给148个国家的网民
11:40
to 148 nations,
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上传了时长超过100年的影像资料。
11:43
and the websites are still there and they will be forever, actually,
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那些网页都还在,而且会一直保存下去。
11:47
because Hurtigruten was selected
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这是因为海达路德航线已经被入选到
11:49
to be part of the Norwegian UNESCO list of documents,
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挪威联合国教科文组织文件名单当中,
11:54
and it's also in the Guinness Book of Records
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而且也被入选世界吉尼斯纪录,
11:57
as the longest documentary ever.
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全世界最长的纪录片。
12:00
(Applause)
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(掌声阵阵)
12:04
Thank you.
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谢谢你们。
12:07
But it's a long program,
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不过它真的是一部很长的节目,
12:11
so some watched part of it, like the Prime Minister.
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所以有些人只看了其中一部分,比如咱的首相大人,
12:14
Some watched a little bit more.
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还有的呢,看得稍微久一点,
12:16
It says, "I haven't used my bed for five days."
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那人说,「我已经五天没上床了。。。」
12:20
And he's 82 years old, and he hardly slept.
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他已经82岁了,为了看节目就没怎么睡觉。
12:25
He kept watching because something might happen,
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他就这么一直看,生怕有什么好玩的事情发生,
12:28
though it probably won't. (Laughter)
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虽然到最后也可能没发生啥事。(笑声)
12:30
This is the number of viewers along the route.
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这张图显示的是,这一程线路上的观众数量。
12:33
You can see the famous Trollfjord
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这个是著名的精灵峡湾一带,
12:35
and a day after, all-time high for NRK2.
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一天过后,NRK二号台的高峰值。
12:39
If you see the four biggest channels in Norway during June 2011,
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再来看看2012年6月期间,挪威四大电视频道的收视率:
12:45
they will look like this,
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数据如图所示,
12:47
and as a TV producer, it's a pleasure to put Hurtigruten on top of it.
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作为一名电视节目制作人,我非常荣幸地把 「海达路德之旅」的收视率标在数据图上面:
12:51
It looks like this:
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看上去是这样子,
12:53
3.2 million Norwegians watched part of this program,
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320万挪威人看了这个节目,
12:56
and we are only five million here.
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而且我们这只有500多万人口。
12:58
Even the passengers on board the Hurtigruten coastal ship --
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甚至连油轮上的乘客也在看。。。
13:01
(Laughter) --
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(笑声)
13:03
they chose to watched the telly instead of turning 90 degrees
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他们宁可看电视,也不要转个身朝窗外看。。。
13:07
and watching out the window.
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13:10
So we were allowed to be part of people's living room
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这个节目就这样成为了大家客厅里的一部分,
13:13
with this strange TV program,
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这个融合了音乐,
13:16
with music, nature, people.
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自然和人文等元素的奇葩的节目。
13:19
And Slow TV was now a buzzword,
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现在「慢电视」已经成为流行语了,
13:22
and we started looking for other things we could make Slow TV about.
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我们也在探索其他能够制作成「慢电视」的节目素材。
13:26
So we could either take something long and make it a topic,
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我们可以先拍一个特别长的节目,形成一个话题,
13:29
like with the railway and the Hurtigruten,
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就像那个火车和油轮之旅那样;
13:31
or we could take a topic and make it long.
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也可以先定好一个话题,再拍成一个漫长的节目。
13:34
This is the last project. It's the peep show.
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这个是我们最近的一个项目,叫做「静观秀」:
13:36
It's 14 hours of birdwatching on a TV screen,
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一个长达14个小时,静观小鸟的节目,
13:39
actually 87 days on the web.
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在网络上播了87天。
13:42
We have made 18 hours of live salmon fishing.
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我们还拍了18个小时的现场钓鱼直播,
13:46
It actually took three hours before we got the first fish,
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花了我们3个小时才看到第一条被钓上来的三文鱼,
13:49
and that's quite slow.
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所以还真的挺慢的。。。
13:51
We have made 12 hours of boat ride into the beautiful Telemark Canal,
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我们拍了美丽的泰勒马克运河上为时12个小时的游舟记。
13:56
and we have made another train ride with the northern railway,
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还比如,我们拍了北部火车航线的旅程秀,
13:59
and because this we couldn't do live, we did it in four seasons
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这个节目还因为我们没法直播, 所以做成了个横跨四季的节目,
14:03
just to give the viewer another experience on the way.
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好让观众领略旅程中别一番的景象。
14:09
So our next project got us some attention outside Norway.
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我们下一个策划是,吸引挪威以外的关注。
14:13
This is from the Colbert Report on Comedy Central.
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这是来自Comedy Central的Colbert为你带来的报导:
14:16
(Video) Stephen Colbert: I've got my eye on a wildly popular program from Norway
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(视频)Stephen Colbert: 我最近在关注一个超级火爆,挪威出品,
14:20
called "National Firewood Night,"
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叫做「国家柴火之夜」的节目,
14:23
which consisted of mostly people in parkas chatting and chopping in the woods,
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看着一大群穿着大衣的人,一边聊天一边砍柴,
14:27
and then eight hours of a fire burning in a fireplace. (Laughter)
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接着是长达8小时的熊熊燃烧的大火。(大笑)
14:31
It destroyed the other top Norwegian shows,
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这个节目击败了挪威其他的火爆节目,
14:33
like "So You Think You Can Watch Paint Dry"
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例如「你敢看着油漆干吗」,
14:36
and "The Amazing Glacier Race."
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「紧张刺激之冰山竞走」,
14:39
And get this, almost 20 percent of the Norwegian population tuned in,
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要知道,接近百分之二十的挪威人在看这个节目啊,
14:45
20 percent.
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百分之二十。
14:46
TH: So, when wood fire and wood chopping can be that interesting,
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TH: 恩,那既然批柴木烧柴火这么有意思,
14:50
why not knitting?
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那织毛衣就是必须的啊。
14:52
So on our next project,
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我们下一个策划就来了:
14:53
we used more than eight hours to go live from a sheep to a sweater,
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我们用了8个多小时直播从羊身上取毛, 到编织完成一件毛衣,
14:58
and Jimmy Kimmel in the ABC show,
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ABC电视的Jimmy Kimmel
15:01
he liked that.
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非常喜欢这个策划。
15:03
(Music)
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(音乐)
15:10
(Video) Jimmy Kimmel: Even the people on the show are falling asleep,
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(片段)Jimmy Kimmel: 连电视里的那位「演员」都快睡着了呀。。。
15:14
and after all that, the knitters actually failed
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最终,那毛衣还没能
15:16
to break the world record.
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破世界纪录。
15:17
They did not succeed,
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失败了呀。
15:19
but remember the old Norwegian saying,
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不过大家要记得那句挪威古语云:
15:21
it's not whether you win or lose that counts.
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成败不重要,
15:23
In fact, nothing counts, and death is coming for us all.
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其实,什么都不重要,因为人终有生老病死。
15:26
(Laughter)
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(笑声)
15:27
TH: Exactly. So why does this stand out?
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TH:此言极是。那么这个节目出彩在哪里呢?
15:30
This is so completely different to other TV programming.
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因为我们的节目跟其他的完全不同。
15:34
We take the viewer on a journey that happens right now in real time,
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观众宛如置身现场,
15:38
and the viewer gets the feeling of actually being there,
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仿佛真的在美景中穿梭,
15:42
actually being on the train, on the boat,
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好像真的坐在火车上,坐在船上,
15:44
and knitting together with others,
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或者是跟别人一起织毛衣,
15:46
and the reason I think why they're doing that
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之所以会这么觉得,
15:48
is because we don't edit the timeline.
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是因为我们不改编时间线。
15:51
It's important that we don't edit the timeline,
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不改编时间线很重要。
15:53
and it's also important that what we make Slow TV about
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还有一点也非常重要,那就是我们在制作「慢电视」的时候,
15:56
is something that we all can relate to, that the viewer can relate to,
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我们能把大家、把观众连系起来,
16:01
and that somehow has a root in our culture.
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这种联系是深藏在我们的文化之中的。
16:04
This is a picture from last summer
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这个画面是我们去年夏天
16:06
when we traveled the coast again for seven weeks.
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花了7个礼拜故地重游了那个海岸线。
16:09
And of course this is a lot of planning, this is a lot of logistics.
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当然还需要靠强大的策划和准备工作。
16:13
So this is the working plan for 150 people last summer,
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这个就是当时150名团队成员的工作策划表。
16:17
but more important is what you don't plan.
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更重要的是,我们不能只跟着计划走,
16:20
You don't plan what's going to happen.
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无法预计要发生什么,
16:22
You have to just take your cameras with you.
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带着摄像机,说走就走,
16:25
It's like a sports event.
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就像体育竞技一样,
16:27
You rig them and you see what's happening.
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走一步看一步。
16:29
So this is actually the whole running order
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这个是我们当时制作海达路德的全部计划书,
16:32
for Hurtigruten, 134 hours, just written on one page.
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134个小时的节目,就一张纸。
16:36
We didn't know anything more when we left Bergen.
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在开启卑尔根之旅的时候,我们也就知道这么多。
16:40
So you have to let the viewers make the stories themselves,
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你需要让你的观众谱写自己的故事,
16:43
and I'll give you an example of that.
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举个例子,
16:46
This is from last summer,
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这个是去年夏天拍摄的,
16:47
and as a TV producer,
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通常节目制作人看到这会想,
16:49
it's a nice picture, but now you can cut to the next one.
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画面不错,但该切到下一画面了。
16:53
But this is Slow TV,
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但在「慢电视」中,
16:55
so you have to keep this picture until it really starts hurting your stomach,
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你必须接着拍这个画面,直到你真的拍不下去了。。。
16:58
and then you keep it a little bit longer,
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不过你还是得接着拍,
17:01
and when you keep it that long,
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就在你坚持拍摄的时候,
17:02
I'm sure some of you now have noticed the cow.
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你们当中一定有人看到那头牛了,
17:05
Some of you have seen the flag.
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也有人看到那面旗子了。
17:07
Some of you start wondering, is the farmer at home?
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有人一定开始想了,这农场主在家么。。。
17:09
Has he left? Is he watching the cow?
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还是走了?你咋不看着你的牛?
17:12
And where is that cow going?
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那只牛要去哪里?
17:15
So my point is, the longer you keep a picture like this,
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所以我要说的是,这样的画面你拍得越久,
17:18
and we kept it for 10 minutes,
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我们当时拍了10分钟,
17:21
you start making the stories in your own head.
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你就开始自己琢磨出一个故事来了。
17:25
That's Slow TV.
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这就是「慢电视」的精髓。
17:29
So we think that Slow TV is one nice way of telling a TV story,
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我们觉得「慢电视」是一种很赞的节目故事表现方式,
17:34
and we think that we can continue doing it,
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我们会继续制作这类节目,
17:37
not too often, once or twice a year, so we keep the feeling of an event,
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不会很多,一年一两个, 这样我们就能保持住对一个事件的感受想法,
17:41
and we also think that the good Slow TV idea,
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同时,我们也觉得作为一个优秀的节目点子。
17:44
that's the idea when people say,
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它是大家嘴里那种
17:46
"Oh no, you can't put that on TV."
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「唉呀妈呀,这个不能播。」
17:49
When people smile, it might be a very good slow idea,
324
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只要让大家会心一笑,就有可能是个很棒的点子,
17:52
so after all, life is best when it's a bit strange.
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因为毕竟,人生因奇葩而精彩。
17:56
Thank you.
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谢谢大家。
17:58
(Applause)
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(掌声雷动)
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